[0:03] Today’s episode is being brought to you by my Podcasting Foundations Workbook.
[0:30] This workbook will guide you through the most important foundational pieces of your podcast. Grab the workbook while there’s still time at http://www.yongpratt.com/242 and lock in special saving for Podcast in a Weekend October 25-27, 2019.
[1:36] Today, we’re adding complexity with a new spice – your audience.
[1:44] Knowing who you’ll be talking to before launching your podcast or recording that first episode will go a long way in helping you craft a show that serves your audience.
[2:31] There are lots of terms that have been used to describe who you’re targeting or who you want to talk to with the message of your podcast.
[2:58] No matter what you call it, identifying your particular audience will go a very long way in helping you reach more of the right people.
[3:21] Over the years, Yong’s ideal customer has changed tremendously, especially since coming into this online space just a few years ago.
[3:35] Yong’s audience as a performing arts school owner
[3:52] Yong’s audience for her first online business
[4:49] 3 questions to ask yourself as you’re considering the audience for your podcast
[4:56] Question #1 plus Yong’s example
[5:07] Question #2 plus Yong’s example
[5:27] Question #3 plus Yong’s example
[5:41] How knowing the answer to these 3 questions will make podcasting easier