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Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms? Today we’re diving into this Myth of More and how it’s costing you not only time but money. 

Hey there, I’m Yong Pratt, your expert content gold mining guide and host of the Amplify Your Awesome™ Podcast.

Here at AYA, we help coaches and course creators ditch content overwhelm, tap into endless content for social media, and make more money from their existing content. 

How do we make this happen?

We help you to unearth and leverage the literal gold mine within your content. 

And of course, we do this by busting the myth of more, which I also refer to as the ABC content philosophy Myth.

The A.B.C Content Philosophy

The myth that says “Always Be Creating”

It’s a Myth that has us believing that in order to be more, we must CREATE more.

And more.

And more.

For the sake of creating content, not always focusing on people we wish to serve and what THEY really need.

Before we dive in, I want to give a shout-out to my friend, Rachel Boardman, that inspired today’s storytelling episode with the trailer for her brand new podcast, the S Word.

Check out Rachel’s podcast trailer.

Let’s dive in…

Once upon a time…

there was an overwhelmed business owner that stumbled into the magical world of content repurposing.

In this world, she could ✨magically ✨turn every piece of content into dozens and dozens of pieces – sometimes even hundreds.

She was so bewitched with these newfound powers of repurposing that her desire to create MORE and become omnipresent – to be on every platform available – grew by the day.

With thousands and thousands of pieces of content she could sprinkle everywhere across the World Wide Web, she felt all-powerful in her ability to share her message, which of course, would attract a flood of new people to serve.

One day, the overwhelmed business owner looked around and saw her beautiful content

everywhere. 

Other business owners commented on seeing her everywhere, too, and wanted to know her secrets.

So enamored was the business owner with the ✨magical world✨ of content repurposing, that she soon began inviting others into this magical world.

And in no time, the others, felt the powerful draw of this new magical world, too.

The Magical World of Content Repurposing

You see, in this ✨magical world✨, messages were MULTIPLIED.

Content was more than plentiful and everyone’s cup runneth over.

And the allure of MORE was all-consuming.

Pleased with her efforts of creating MORE and having introduced so many to the magical world so THEY could create MORE, she decided it was time to leave this magical world – just for a little while…

Once fully ensconced back into the real world, she found, to her utter astonishment, that despite the MORE-NESS she has magicked, her money bags were nearly empty.

How could this be, she thought?

My message is everywhere. 

People are seeing my message everywhere. 

Surely having my message being spread far and wide would lead to overflowing money bags…

Alas, this was not the truth of what the overwhelmed business owner experienced…

Feeling distraught, she began to wonder where she went wrong.

–> She had followed the rules.

–> She had created MORE content.

–> MORE people saw her message.

Yet her quest for more money in exchange for serving more people had been fruitless.

In her quest for MORE, she was actually left with LESS

  • Less Faith in the “gurus’ she’d followed
  • Less money to lovingly shower on her family.
  • Less health
  • Less love for her business and belief in herself

The overwhelmed business retreated back into her pre-content repurposing world where she was hidden away.

A world where she was the best-kept secret in her industry.

And as she retreated, she let go of her quest for MORE, hard though it was.

Slowly, she began to find REAL self once again. 

–> The self that discovered that business could be fun AND easy.

–> The self that learned that her true value was not in creating MORE but in who she was and how she could serve others.

With her enoughness, she looked around at all the content she had amassed in her quest for MORE and found gold.

Lots and lots of Gold.

So much gold was sitting there, waiting for her to discover it, and offer it up to the world in exchange for money enough to fill her bags many times over…

Now the overwhelmed business owner was not so overwhelmed.

Instead, she proclaimed that she’d share her story of enoughness with others.

She’d shout from the rooftops about the gold she’d mined from her own content far wide and how others could do it, too.

She’d stand tall, face to the sun in confidence much like a sunflower, and invite others to join her in a world where creating MORE was not a requirement.

In her new laid back, chill, world, the business owner guides other overwhelmed business owners to embrace a world where

LESS is actually the worthy MORE.

She helps them create less content, yet fill their social media coffers with an endless supply of content, and helps them to unearth the own GOLD mines.

–> She helps them embrace their own enoughness – in themselves and their content.

–> She opens their eyes to the possibilities that lie within what they’ve already created.

–> She helps them view their own creations as gifts they can offer to the world in new and exciting ways.

And, most importantly…

–> She helps these overwhelmed business owners create endless income streams with their awesome content.

The laid-back business owner now

lives a life of joy and abundance.

–> An abundance of family time by working LESS

–> An abundance of money in the coffers by creating LESS

–> An abundance of passion that grows by the day on her quest to help others make more money by creating LESS

As the laid-back business owner invites others to become part of her brave new world, business owners are finally

freed from the shackles of MORE.

The laid-back business owner is doing her part to tip the balance of power and busting the Myth of More, one business owner at a time.

As each new business owner enters this brave new world, they stand shoulder to shoulder, confident in their powers to create increasing impact and income all by creating LESS.

Though these business owners are bombarded with messages of more every single day, they are steadfast in their abilities to do the opposite.

For they have reaped the benefits of a world in which less is more and in doing so,

lived happily ever after.

Though this is a simplistic and light-hearted fictionalization of my actual life, its moral rings true.

The MYTH of more does not have to be your reality.

You, too, can embrace a world where doing less and creating LESS is the true measure of success.

If you’re ready to enter this brave new world with me and tap into the goldmine that is your content, I invite you to book a call with me.

Let’s talk about you, your awesome content, and how letting go of creating MORE can become a reality for YOU, too!

Book a call with me today.

Cheers to busting the Myth of More, together!

Come share your biggest takeaways and a-has inside the Arena of Awesome

 

Read Full Transcript

0:00
Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms?

0:12
More social media posts. More blogs. More videos. More podcasts, More platforms. Today we're diving into this Myth of More and how it's costing you not only time, but money.

0:28
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses program all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

1:12
Hey there, I'm Yong Pratt, your expert Gold Mining Guide and Host of the Amplify Your Awesome™ podcast. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelm, tap into endless content for social media and make more money from their existing content.

1:32
How do we make this happen?

1:34
We help you to tap in and unearth the literal goldmine within your content. And of course, we do this by busting the Myth of More, which I also refer to as the A.B.C. Content philosophy. The myth that says Always be Creating, which has us all believing that in order to be more, we must create more and more and more for the sake of creating content, not always focusing on the people we wish to serve and what they really need.

2:14
Before we dive in, I want to give a shout out to my friend Rachel Boardman that inspired today's storytelling episode with the trailer for her brand new podcast. I'll be sure to link up a trailer on today's show notes at www.YongPratt.com/333.

2:30
Let's dive in...

2:32
Once upon a time, there was an overwhelmed business owner that stumbled into the magical world of content repurposing. In this world, she could magically turn every piece of content into dozens and dozens of pieces, sometimes even hundreds. She was so bewitched, with these newfound powers of repurposing that her desire to create more and become omnipresent - to be on every platform - grew by the day.

3:04
With thousands and thousands of pieces of content she could sprinkle everywhere across the World Wide Web, she felt all powerful in her ability to share her message, which of course would attract a flood of new people that she could serve.

3:19
One day the overwhelmed business owner looked around and saw her beautiful content everywhere. Other business owners commented on seeing her everywhere too, and wanted to know her secrets.

3:32
So enamored was the business owner with a magical world of content repurposing, that she soon began inviting others into this magical world. And in no time, the others felt the powerful draw of this magical world, too.

3:47
You see, in this magical world, messages were multiplied. Content was more than plentiful, and everyone's cup runneth over. And the allure of more was all consuming.

4:01
Pleased with her effort of creating more, and having introduced so many to a magical world, so they could create more, she decided it was time to leave his magical world... just for a little while.

4:15
Once fully ensconce back into the real world, she found to her utter astonishment, that despite the MORE-NESS she had magicked, her money bags were nearly empty.

4:27
How could this be she thought?

4:29
My message is everywhere.

4:32
People are seeing my message everywhere.

4:35
Surely having my message being spread far and wide, would lead to overflowing money bags. Alas, this was not the truth of what the overwhelmed business owner experienced.

4:47
Feeling distraught, she began to wonder where she went wrong.

4:53
She had followed the rules.

4:54
She had created more content.

4:56
More people saw her message yet her quest for more money in exchange for serving more people had been fruitless.

5:04
In her quest for more, she was actually left with less.

5:08
Less faith in the Guru's she followed

5:12
Less money to lovingly shower on her family.

5:15
Less health.

5:17
Less love for her business and

5:19
Less belief in herself.

5:22
The overwhelmed business owner retreated back into her pre-content repurposing world, where she was hidden away. In a world where she was the best kept secret in her industry. And as she retreated, she let go of her quest for more, hard though it was.

5:39
Slowly, she began to find her real self once again.

5:44
The self that discovered that business could be fun, and easy.

5:50
The self that learned her true value was not in creating more, but in who she was, and how she could serve others.

5:59
With her enoughness she looked around at all the content she had amassed in her quest for more and found gold, lots and lots of gold. So much gold was sitting there waiting for her to discover it and offer it up to the world in exchange for money enough to fill her bags many times over.

6:20
Now the overwhelmed business owner was not so overwhelmed.

6:24
Instead, she proclaimed that she'd share her story of enoughness with others. She'd shout from the rooftops about the gold she'd mined from her own content far and wide, and how others could do it to.

6:38
She'd stand tall face to the sun and confidence, much like a sunflower, and invite others to join her in the world where creating more was not a requirement.

6:50
In her new laid back, chill world, the business owner guides other overwhelmed business owners to embrace a world where less is actually the worthy more.

7:03
She helps them create less content, yet fill their social media coffers with an endless supply of content, and helps them to unearth their own gold mines.

7:14
She helps them to embrace their own enoughness - in themselves and in their content.

7:22
She opens her eyes to the possibilities that lie within what they've already created.

7:28
She helps them view their own creations as gifts they can offer to the world in new and exciting ways.

7:36
And most importantly, she helps these overwhelmed business owners create endless income streams with their awesome content.

7:44
The laid back business owner now lives a life of joy and abundance.

7:50
An abundance of time with her family by working LESS

7:56
An abundance of money in the coffers by creating LESS

8:01
An abundance of passion that grows by the day on her quest to help others make more money by creating LESS, too.

8:08
As the laid back business owner invites others to become part of her Brave New World, Business owners are finally freed from the shackles of more.

8:18
The laid back business owner is doing her part to tip the balance of power and busting the Myth of More one - business owner at a time.

8:27
As each new business owner enters this Brave New World, they stand shoulder to shoulder, confident in their powers to create increasing impact and income, all by creating LESS.

8:42
Though these business owners are bombarded with messages of more every single day, they are steadfast in their abilities to do the opposite.

8:53
For they have reaped the benefits of a world in which less is more and in doing so...

8:58
lived happily ever after.

9:02
Though this is a simplistic and light-hearted fictionalization of my actual life, it's moral rings true.

9:09
The Myth of More does not have to be your reality. You, too, can embrace a world where doing less and creating less is the true measure of success.

9:22
If you're ready to enter into this brave new world with me and tap into the goldmine, that is your content, I invite you to book a call with me.

9:32
Let's talk about you your awesome content, and how letting go of creating more can become a reality for you too.

9:41
Just head to today's show notes at www.YongPratt.com/333 and book a call with me.

9:49
Cheers, my friend to busting the Myth of More...together!

9:53
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook Community, The Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and a-has. Plus, every week inside the Arena, you'll get access to me. And I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


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The Myth Of MORE and How It\'s Costing You Money