A Podcast Feast for You

A Podcast Feast for You

Whether you’ll be shopping in stores this holiday weekend or online in your PJs from the comfort of your living room, today’s episode is a calorie-free feast for you to enjoy.


You’ll get tons of goodness without any of the guilt as Yong shares her top episode recommendations from 2020 today on episode #310.


Welcome back and thanks for joining me for today’s podcast feast.


2020 has been quite a year am I right?


So many things in our lives have had to be done differently or bypassed altogether.


  • My kiddos have had to adjust to learning from their laptops at home since spring and the debate about who’s hogging the most wi-fi is a near-daily occurrence.


  • My oldest, a high school senior, is missing out on senior year experiences, though she’s relishing distance learning.


  • My youngest, on the other hand, is far from enjoying this new way of learning. She’s been asked to start her high school journey devoid of friends and all the feelings associated with starting a new school. 


  • My husband got to move back home after working out of town for the latter half of 2019 and took a promotion at work.


  • My mom sold the house she and my dad shared for years, my brother’s old house, to downsize and live in a 5th wheel on our property since it’s just her at home as my dad’s in full-time care.


  • My dad’s had to adjust to living without our frequent visits or home-cooked meals since the nursing home has been locked down since spring.


There have so many changes for my loved ones in 2020, yet for me, very little has changed.


  • I still get to work from home, choosing which hours I work, and hand-selecting clients and projects I adore.


  • I still have the freedom to choose which room in our house I want to work from as I chase the sunniest spots throughout the day. 


  • I still get to connect with amazing humans on zoom and get to be curious on every podcast interview. And this podcast has been a constant source of joy and fulfillment. 


To date, there are 57 episodes for you to enjoy from this year alone spanning 3 seasons:


  • The tail end of season 3 with 7 episodes


  • Season 4 with 35 episodes


  • And the newest, # 5 which launched 2 months ago on September 28th with 15 episodes so far.


With 57 episodes to choose from, how did I narrow down what to share with you on this feast?


It wasn’t easy, believe me. It almost felt like choosing which of my children to put into the spotlight…


My preference, of course, would be that you take a listen to all the episodes from 2020, however, I wanted to respect your precious time this holiday weekend and provide you with some inspiration and actionable content to make the last month of 2020 one of your best!


I’ve divided this feast into 4 parts:


  1. Kids as content creators

  2. Productivity
  3. Content Amplification and repurposing
  4. Building a business based on the REAL you – one that amplifies your awesome.


Let’s start with one of my all-time favorite topics:


Kids as creators and entrepreneurs


For those that are newer to the podcast, you may not know that I ran a brick and mortar performing arts school for 17 years before coming into the online space in 2017. During those years, I published 2 versions of this podcast entitled, Raising smART Kids and Raising smART Kids 2.0 which I resurrected to support the launch of my first book, Raising a Superhero: How to Unleash Your Child’s 8 Super Powers and Propel Learning through the arts.


Those podcasts were focused on kids and nurturing their growth and development through the arts.


And once upon a time, this very podcast was once called Our Young Creators. The focus was on kids and the contributions they can make to this realm of content creation. 


The focus of the podcast, long before this year’s pandemic and the need to give kids a positive way in which to use their digital devices, was on empowering kids to turn consumption time on devices into creation time. If you’re interested in learning more about Our Young Creators and how you can empower your own kiddos let me know 👇 so I can help.


Episode 272: Helping Our Kids Navigate This New Norm Using Technology

Episode 285: Raising Entrepreneurs




As we wrap up 2020, some of the most frequently asked questions I get are about how I get so much done.


As a Human Design Projector, I’ve learned that my role is this life is to guide others and not do all the work because I have limited energy to do all.the.things.


I’ve had a long and complicated relationship with productivity and my compulsion to just do more over the years. 


I’m now able to embrace my Projectorness because of what I’ve learned from many, many mentors including Dave Crenshaw and Darren Hardy on my quest to improve productivity. 


I have 3 episodes for you that unpack some of the ways in which I’ve been able to improve my productivity. I’ve been doing more experiments in increasing my productivity and would love to share on future episodes of the podcast.


Episode 270: The Time Tracking Experiment

Episode 271: Increasing Productivity with Time Blocking

Episode 275: Increasing Productivity and Time Management with Rhythm Calendars 


Content and repurposing


To round out this holiday feast, here are some episodes that will help YOU to embrace your content and help you mine for the gold (or the acres of diamonds) that you’re already sitting on.


One of the things I’m enjoying so much right now is guiding and brainstorming with my clients on the multitude of ways they can monetize the content they’ve already created through my Content C.P.R. Framework.


If you want to learn more about the ways in which you can monetize your content, head over to today’s show notes, and let me know. If you leave me a comment, I’ll reach out personally and hop on the phone with you to talk about your content.


Episode 267: Your Content Runneth Over

Episode 268: Does Your Content Need CPR? 

Episode 284: Why content repurposing is VITAL to your business

Episode 286: Dr. Conten’ts Love/Hate Relationship with Content Repurposing

Episode 287: 3 Super Simple Ways to Repurpose Blog Posts

Episode 288: Podcasting Repurposing: 3 Easy Tips

Episode 289: Get More Eyeballs on Your Videos with these 3 tips

Episode 290: 5 Easy Ways to Get More Readers for Your Book(s)

Episode 291: 3 Steps to Start Repurposing Your Content Today

Episode 292:Content Repurposing Roundup


Showing up as the REAL You

Before wrapping up this episode, I also want to remind you what’s waiting for you on the most recent season, #5.

Episode 294: Will the REAL You Please Stand Up


If you’re keen to hear examples of biz owners just like you building businesses based around everything that makes them awesome, Season 5 is for you!!!


On episodes 295 – 309, you’ll hear parts 1 and 2 from 7 amazing humans and business owners, all of whom have made pivots big and small in their businesses to serve the world in bigger ways.


And I even snuck into the launch episodes to share part 1 of my entrepreneurial journey and to celebrate the big milestone – our 300th episode! You’ll hear part 2 of my story on the final episode of the year. Episode 300



Well, there you have it!


A podcast feast for you to enjoy this holiday season. I’d love to hear which episode or episodes resonate the most with you.

Tell me your favs, ask questions about kids and content, productivity, or about how you can monetize, repurpose, and automate your content 👇


I want to thank you from the bottom of my heart for listening to this episode. For supporting the podcast. For being a sounding board for all my crazy experiments, and for the countless messages, emails, and texts for all of you sharing how this podcast has helped on your journey to Amplify Your Awesome™


Next Week on the Podcast


Next week, we’ll dive into a topic that few of us think about regularly. It’s a topic that has the potential to help us thrive as entrepreneurs or one that may cause us to struggle if we neglect it. And I’ll introduce you to an awesome entrepreneur that has simplified and has changed the way we view this very topic.


Join Yong inside the Arena of Awesome


And don’t forget to join Yong every Tuesday inside of the Arena of Awesome for 2-Minute Tuesdays. You’ll hear real-world examples of showing up as the real you in your biz using your awesome content – all in just 2 minutes.


See acast.com/privacy for privacy and opt-out information.

From Family Business to She Means Bizness Part 2

From Family Business to She Means Bizness Part 2

[0:00] Would you say no to your family business if you knew it wasn’t right for you? That’s exactly what today’s podcast guest did so that she could focus on building a business of her own and do it her own way. Today, Stacy Ho is sharing her story of how she showing up as her real self and building a business to amplify her awesome. Once you’ve listened, come on over to today’s show notes and share your biggest takeaways, and connect with Stacy 👇


[2:53]  Discover why Stacy said no to her family business, what she’s doing now, and how she’s carving her own path


[7:41] Stacy shares how she leaned into what she’s good at and how you can, too. 


[10:35] Transferable skills and being world-class


[11:26] How Stacy’s Shark Tank Dreams have helped her uncover what she really wants to do in business  


[13:57] How finding a mentor can fast-track your way to success  


[16:22] Stacy shares her perspectives on the paradigm shifts happening in the world of business right now  

[22:35] Connect with Stacy


Share your biggest takeaways, ahas, and connect directly with Stacy 👇

Read Full Transcript

Yong Pratt 0:00
Would you say no to your family business if you knew it wasn't right for you? That's exactly what today's podcast guest did, so that she could focus on building a business of her own and do it her own way. It's so good, especially because you all know how much I love sharing stories of fellow entrepreneurs, breaking the quote, unquote rules when it comes to building a business. Today, Stacy Ho is sharing her story of how she showing up as her real self, and building a business to amplify her awesome. Once you've listened, come on over to today's show notes and share your biggest takeaways, and connect with Stacy directly at www.YongPratt.com/309.

Have you ever felt like there was something missing in your business? Something holding you back from the success that you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Hey, everyone, welcome back to the Amplify Your Awesome™ Podcast. I am so excited you're tuning in today because today's guest is going to knock your socks off. I am so excited to introduce you to Stacy Ho. Now let me tell you a little bit about Stacy because I am so impressed with everything that she's done and what she is doing now. Stacy is an entrepreneur. She is a published author. She's the host of the new podcast, She Means Bizness, where she's on a mission to help women start businesses who don't know much about business with tips and advice and lessons so that women can go out there and start amazing businesses and make an impact on the world. Stacy, welcome to the show.

Stacy Ho 2:11
Thank you so much Yong. I'm so grateful to be here. And it's so awesome for everyone to amplify their awesome.

Yong Pratt 2:18
Yes, we love that! I know, personally, it's been a long time coming, you know, all the years of running a business, trying to figure out how to do things the right way. And finally, things are clicking and I'm like I gotta share this. And, and I know recently, we're going through an experience together. I'm relaunching my podcast. You're launching your podcast, and the story you shared about you have a family business, and you wanted to do things your own way. Can you take us back to the moment when you decided, you know what, I'm not going to do this. I'm gonna do this over here.

Stacy Ho 2:53
So sure. First of all, thank you for inviting me for this awesome show. And I just want to be very genuine and just pour my heart out right now. So I will be rambling. And my family business is so exciting kind of, kind not. It's in hair loss. So my dad has a hair loss tonic, and it, it really works. I have the Formula. One day I will get it moving. But when I was when my father passed away, it was like 10 years ago, and I was 27. And I was first of all, I was so distraught that like even if I open up my dad's files and his notes, I'm like, Oh my god, like his handwriting. Like, I'm just so sad about it. I couldn't look at his business notes without crying. So that was one thing that was like lost in this sorrow. And then when when like, let's see time pass, and then I was looking at my life and thinking like, okay, because I know what dad says when you commit to something you really have to commit? And could I commit and do. Am I passionate about like, taking photos of Pete men who are sending their hair and making marketing posters for this and I'm just I really thought to myself, like, I'm not ready for this. But at the same time, I'm not necessarily passionate about it. And so I said no to it. I said, You know what, I can't do it. And I maybe the other the better word is I won't do it. And it's just now's not the time. So instead, what I did was I I still kept in the business world because my father has been like, I was my dad's apprentice since I was 14 years old. So I'm so blessed. I had almost 13 years of you know, full apprenticeship but actually 27 years just seeing what my dad is in business and being raised by my parents in business. And like, so what I did instead was I became a tutor because that was the closest thing that I can reach to especially in Hong Kong. I don't know if you know, tutoring is like, huge, huge. It's like a huge industry. So I taught my love of business through Business Studies and economics to high school students. And I also became an LSAT prep coach. So that's what I did and, and that was a job. And then it became a self-employment kind of freelancing. I could remote. Work, work from my home. Work on my own terms, and it grew from there. And then I had an experience of growing a language school online language school with my partner at that time. So sometimes when you have a relationship with the partner, and you're growing it, and when that relationship ends, the business ends, too. So what I've realized is like, sometimes it's better to do your own thing. And it's because, you know, it's just better do your own thing. And so that's been my journey so far. And it's like, I'm happy that I said, No, at that moment to the family business, and there is something in my heart, like I will not die, letting my my dad's company not flourish. And there's going to be a time in my life where I'm going to choose that. And I'm going to win at an extremely high level. And that's like in the back burner for me. So this is the process I'm going going through right now.

Yong Pratt 6:22
Wow, so many nuggets in that story. The fact that you said no. And you meant no, at that time. And I think so many business owners, women, we think if we hear a no or we say a no that it's like this definite line in the sand, you never get to cross it again. And in the business world, the cool thing is that that's not always true. We can say no for now and say, You know what, I'm gonna put this on the shelf for now. And I'm going to come back to it later. Because it has to be the right time, it has to have the right excitement around it, it has to have the enthusiasm to run and build a company. So if you're listening out there, and there's something that you're debating on right now making a decision. No doesn't always mean no. And I know that's a lesson I've been trying to instill in my girls when we run up against challenges in school. So you know what? Well, this person said, No. So you know what, let's let's go around the other way, how can we problem solve this? And that's what I love about the story. So you are a total problem solver. You said, You know what, this is a no for now. And I'm going to go do these things. And ohh it's going to pivot a little bit more and a little bit more. And you've done all these amazing things. And what's one thing you would say that you have learned from this idea of pivoting and moving and shifting and, and saying yes to certain things right now in your life?

Stacy Ho 7:41
Okay, that's such a awesome question that I'm going to do my best to unpack in a structured way. It's, it's like, I realized what I'm really good at. And I'm really, really good at teaching. This could possibly be from the fact that my parents had five children. I'm the middle. And Greg and Jay, my brother, little brother and sister like we've always tutored them, not that they need tutoring, but it's just like after school helping out with a science project and, you know, learning things together. So I've always been tutoring. And I've always been teaching. And I realized that I really love teaching. And I follow that passion. And I teach because I do pro bono teaching as well, like, I don't need to be paid. And then I get paid ridiculously high rates as well. And I love it point I'm trying to get to is like, the skill set I acquire in different business settings are transferable. And that's what it gives that like, like fluidness. So for example, like I'm an SAT, prep coach, so maybe your daughter's later on, I could like give them when they're when they're ready to take their essay to like, give them that one hour power session with them. Like I know what it takes to win in SAT, and I know how to get my students there. And then I'm able to transfer that motivation and that inspiration to my other coaching clients as well. So it's kind of like everything I do. I'm going to spend time learning in this field, and then learn how to transfer and like there are people who don't do that. And that's okay, too. But what makes my life more effective is whatever I do, I know that I can shift between it and be adaptable in different situations.

Yong Pratt 9:37
Ooh, that's so good. Being able to transfer skills from one thing to the other because I hear this a lot. And you probably do as well. Well, I don't have any skills in that particular area. And we discount what we already know and the gifts were given and that we're good at because they just come easily to us. We don't even think people need those things. But the idea that you can have it and shift and everything you've learned, it's like packing the suitcase, right? You packed your suitcase for 20 years and you carry these things. So even if you go to a different location, the suitcase can still come with you, right? You just you get to keep adding to the suitcase because your skills just compound and being able to adapt and mold and say, Oh, yeah, I can do that I did something similar, maybe not quite the same. However, those same skill sets are going to really be beneficial in this particular arena. So I love that so much. Oh, my goodness.

Stacy Ho 10:29
And Yong, may I just add one part to that as well?

Yong Pratt 10:33

Stacy Ho 10:35
Is that there's transferrable skills, which is awesome. And at the same time, my really good friend Yogesh propor, he is a top speaker. He's like, you know, one of world's top speakers in Toastmasters. And he called me and he was like, Stacy, like, what are you world class at?

Yong Pratt 10:54
Oh, good question.

Stacy Ho 10:55
It's a powerful question. Like, yeah, I would have my world class and I'm like, okay, like, I know, I'm world class at teaching. But the follow up question I asked myself, when I was writing, my journal was like, okay, but what do I want to be world class in? Because I'm always learning, I'm always growing, and I'm always evolving. And one of my big dreams is to be I don't know, if you have watched this show in the US called Shark Tank.

Yong Pratt 11:23
Yes, I have watched it before.

Stacy Ho 11:26
Oh, my gosh, it is my favorite show. I want to be the sharks and be like, yes, no hundred thousand dollars for 5%. Like, I really wanted to be that. And my mentor. So one of the things that you know, I've been really blessed with is after my father passed away, somehow in my life, I've had just like these different mentors come in. So I also am learning from someone older than me with more experience. And he laughed at me. He laughed at me, when I told him my dream was to be a business investor, like Shark Tank, and he's like, Stacy, your econ tutor? Like, why would you like what experience? do you have? Like, what could you even do? Like, you know? And why would anyone listen to your advice, and he wasn't being like, he was saying it in a very loving way. Like, I can tell the difference. He wasn't bullying me. And that planted the seed of like, Oh, my gosh, like, I want to be an investor. So what do I have to do? I want to be world class in that. So I actually, like just put it out there. And then somehow other another person who knew that I am teaching, but I wanted to have more, like, invited me to join his company, as an investment consultant. And now I'm learning about funds and stocks. And it's completely, I have zero knowledge. And it's an incredibly steep learning curve. And it's, and I was so funny, I was talking to my boss, and I was like, you know, how much should I read, and he's like, you should read all the time. I want you to read the markets, and the business information is like, like almost all the time. And I still consider myself an entrepreneur, even though I have this investment consulting job, because I'm doing whatever it takes to get myself to that level. And I'm acquiring those skills. And, and I'm starting fresh. So that's, that's something that I didn't have the skill set. And I frankly, don't have the skill set, but I'm building it. And I think that's, there's that humility, too. So there's some women out there who they really do might not have the skills in the field that they want to be in, then that's a time to like, Where do I acquire acquire these skills? What do I do? How do I get into it?

Yong Pratt 13:57
Right? Well, in the path that you're taking to find this mentor, and you're now working in a business that does what you want to do. This is the fastest path to success. Because I mean, the world is shifting at an enormous rate right now with online learning. And I mean, I hate to say this, but traditional education, it's still there. And I think it will still serve a place but it's not the right path for every person. And the idea of going to somebody who has done what you want to do, like you're doing and say, teach me everything. How do I learn if there's a passion burning inside of you right now, as you're listening, and you want to learn something that is, you know, totally outside your realm of knowledge now, that's okay. You just need to find the people in your life who can help you get there faster. Mentor with them, ask them questions, you know, dive into whatever they've created. And, you know, reach out because people I have found in the past four weeks, especially, are so willing to help us and they're just waiting for someone to ask them because they have all this knowledge. They may not run a business however, they're doing really successful things in life. And they're waiting for someone, and they're so happy. And so gracious with their knowledge and say, You know what? Yeah, I would love to teach you that would be it would be my pleasure to do that. So go out there and finding a mentor like Stacy has done, and finding someone who can guide you, I think is so critical. We often overlook that, I think, because, you know, we never want to ask for help, like, Oh, I want to learn this. But I just don't know, like, Do I know enough? And I can, and all this self chatter in this in the in the self deprecation starts to roll in. But if there is something that's on your heart, and you want to get to that next level, go out there and find somebody. And chances are, you're only a few connections away in our world, to talking to the people that can help you get there fastest. Yeah, hundred percent. So good. So I want to know, right now in your world of teaching, and, and you're doing so many things, it's astonishing to me. I know, I think we're doing this interview in the middle of a night for you, which is, which is even more crazy, because I probably would be standing up here at the mic falling down. If, if that were me. For the students you're teaching now and you're tutoring? Are there lessons you're teaching them now that could help them think about the world of business differently?

Stacy Ho 16:22
So I would I will answer that question in context of econ in business, because it's kind of different with LSAT prep. With in the context of econ and business, well, one of the blessings I have is I have this one on one relationship with my students, because I'm a private tutor, and I'm a private academic coach. And so for them, we do definitely covered the curriculum, but I do very much. So add on case studies for them, they share things that my dad taught me about business. And kind of not only that, but I kind of like I instill this character and moral development in them as well, because there is this archaic, old way of doing business, which is like, you just buy something for $1, you sell it for $3, who the hell cares if it's good or not, you made $2. And that, I think that worked, when there were so many customers, and not many suppliers, and not many businesses. Nowadays, it's like, there's so many different options for people. And people are also sensitive about you know, what type of company you are, what values you have. And it's not only about making money. So that's one thing that I really instill in my students is like, you have to know like, you're adding value. And you have to know like, when you do something, choose a business, that you're, you're making the world a better place. It's like, and when you when you just chase, the thing is a lot of not a lot, a lot of people but the old paradigm is like you chasing the money, and you're chasing what you're good at, you're chasing the money, I would say the new paradigm is like whatever you're good at, and you're passionate about, and you're willing to be consistent, persistent, and committed to like developing something in the long game, the money will come.

Yong Pratt 18:25
I'm so good. You know, and as a former professional dancer, this is something that I heard over and over again. You can never make money doing that. That's not a job. That's not a, that's not something you need to do. That's just a hobby. But, you know, it's, you know, and I let the outside world kind of dictate sort of, you know, what I was able to do in that world, like thinking, Oh, it's okay, I'm bored, you know, just the whole mentality around it. But to come out on the other side and say, You know what, it's okay. I need to live a life that really fuels me that fires me up, but I get excited every day to wake up. And I can go out there and add value, you know, to whatever you're doing, you know, when I was out there dancing, performing like that I was adding value to their lives by taking them on these, these emotional roller coasters through movement and, and telling stories, you know, and now you're out there helping your students learn all these different, worldly things about business and helping the paradigm to shift because I think it's kind of like the school system where it's kind of antiquated, archaic, and there's this, this box, but everything lives in. And now it's really the time when we're so connected across the globe. And things like technology help us to connect in real time like this. The opportunities right now are astounding, so many ways that people can add value. And I know, I look at my girls, you know, they're 17 and 14, and the skill sets they have and I always try to encourage them and say, You know what, you're really good at this and they kind of look at me like, wait, but it's so easy. Like that's my job. I was like, Yo but the things you're doing, people actually are new in this world right now. So if you can provide those services, and you're adding value to their lives, helping their lives be better. That's a win for sure.

Stacy Ho 20:12
And to talk about like this paradigm shift, so there's this, there's this boarding school entry question is a question. And it's like, what is more important kindness or intelligence?

Yong Pratt 20:24

Stacy Ho 20:26
Okay. And in my interesting point of view, the answer is kindness. Or, at least what I choose for myself is kindness. Because anyone in my interesting point of view can be intelligent. Not every I wish it were different. I really wish I sincerely wish it were different. Not everyone is kind. And I think that's like how there's so much opportunity in business right now for women. Because we are all that kindness. And we don't have to fit this like roothless, like Haha, like, even though it's awesome. Like, it's awesome to be a Godfather, mob bosses. But it's like, you know, there, you could be successful and you don't have to, like, you know, smoke cigars. And I mean, just whatever you think that it is required, and it's not you. And that's what I love about this Amplify Your Awesome™ podcast and what you're doing here Yong, it's just like, you could just be you.

Yong Pratt 21:26
So much yes!

Stacy Ho 21:29

Yong Pratt 21:31
So good. And I love this idea of kindness and the idea that women can rise together. We can support each other. We can uplift one another. We don't have to beat each other down. Like the old school of business like that is not what this world is about. It's really about this kindness, helping each other, helping each other see the gifts we don't see in ourselves. Because I think that's so often it's like the missing piece. Like there's these gifts we all have. And you know, there's inklings in us. And we kind of squash them down because you know, who are we to, to enjoy, you know, life fully, and who are we to live these big lies and these big dreams. But if we, the more of us that that come together and lift one another up and see these gifts in each other and are kind to each other. This is the way of the business world of the future. And I just love everything about that, Stacy, I want to make sure to that I want to be spreading kindness by letting people know who you are. And to connect with you online. Where is the best place that they can find out more about you and your podcast and all the amazing work you're doing.

Stacy Ho 22:35
Thank you so much young the best place to find me is my newest website is www. She means business.com and business is spelled B is Zed and e s s and to me and my business manager we're building an Instagram page and that is the Instagram is www.SheMeansBizness.com also I'm on Instagram and Facebook under Stacy Ho.

Yong Pratt 23:06
Amazing I Stacy I will for sure put all those links directly in today's show notes because I think that people need to connect with you. I think they need to listen to this podcast especially if they're new to entrepreneurship and they're just not sure which direction to go. Check out Stacy's podcast. I cannot wait for you guys to connect with her. When you connect, reach out to me, let me know you connected because I love nothing more than connecting awesome people together because it is together that we can rise even higher. Stacey, thank you so much for saying yes to this interview. I look forward to having many more conversations with you.

Stacy Ho 23:40
Yay hundred percent. Thank you so much. God bless.

Yong Pratt 23:43
In honor of Thanksgiving next week. I'm treating you to feast a podcast fees that is. So while you're looking for the perfect Christmas gifts in bargains in your PJs at home or in stores, you can tune in to a full course of podcast goodness. Until then come on over and join me inside my Facebook community. I do live weekly trainings every week, showing you real-world examples of how you can show up as your real self in your business and use your awesome content to do so. I'll leave the link for the group inside today's show notes at www.Yongpratt.com/309.

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™

Quotes and Graphics for sharing

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Amplify Your Awesome™ Podcast with Yong Pratt Episode 309 with Stacy Ho Amplify Your Awesome™ Podcast with Yong Pratt Episode 309 with Stacy Ho Amplify Your Awesome™ Podcast with Yong Pratt Episode 309 with Stacy Ho

Amplify Your Awesome™ Podcast with Yong Pratt

Amplify Your Awesome™ Podcast with Yong Pratt Episode 309 with Stacy Ho


What can you create in 2 minutes?

Join Yong every inside the Arena of Awesome for 2-Minute Tuesdays where she shares tips, tricks, secrets, and success stories to help you Amplify Your Awesome™

Arena of Awesome with Yong Pratt

From Hitting Rock Bottom to Dark Horse Entrepreneur Part 2

From Hitting Rock Bottom to Dark Horse Entrepreneur Part 2

Tracy Brinkman has gone from hitting rock bottom of drugs, divorce, bankruptcy, and even the death of an 18-month-old daughter to running, planning, and marketing some of corporate America’s finest companies, running his own company helping business owners be seen, and his own podcast, The Dark Horse Entrepreneur. Tracy is a business and success coach that realizes life isn’t fair and participation awards don’t feed your family or drive your success. This driven Dark Horse entrepreneur is looking to share all that he has learned and is still learning about starting, restarting kick-starting, and stepping up your entrepreneurial game, all while not ignoring that awesome tool between your ears.

Come share your biggest takeaways, ahas, and connect directly with Tracy 👇

[0:00] Have you ever hit rock bottom in your life? Well, today’s guest is no stranger to hitting rock bottom and using those lessons to become a dark horse entrepreneur. Tracy and I dive into his rock bottom moments, pivots and being yourself. Turn up the volume because you don’t want to miss today’s episode. And once you listened, come on over to today’s show notes and share your biggest takeaways and connect with Tracy 

[2:46] Tracy’s harrowing stories of hitting rock bottom and the lessons he learned to become the Dark Horse Entrepreneur

[17:25]  Tracy shares what being a dark horse means and how he helps people be seen 

[20:14] Yong’s business confession   

[21:39] Tracy’s advice on overcoming people-pleasing, running your own race, and building a business around your awesome  

[24:48] Tracy’s process for creating content  

[29:02] Connect with Tracy on his Website

Listen to his Podcast


Read Full Transcript

Yong Pratt 0:00
Have you ever hit rock bottom in your life? Well, today's guest is no stranger to hitting rock bottom and using those lessons to become a dark horse entrepreneur. Tracy and I dive into his rock bottom moments, pivots and being yourself. Turn up the volume because you don't want to miss today's episode. And once you listened, come on over to today's show notes and share your biggest takeaways and connect with Tracy at www.YongPratt.com/308.

Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered human design that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Hey everyone, welcome back to the Amplify Your Awesome™ podcast. You are in for a treat today. I've been getting to know today's guests over the past four weeks or so and he is definitely an awesome human being. He does amazing things in the world. And I cannot wait to introduce you to him. But first, let me tell you a little bit about him. Today's guest is Tracy Brinkman. Now Tracy has gone from hitting rock bottom of drugs, divorce, bankruptcy, and even the death of an 18 month old daughter to running, planning, and marketing some of corporate America's finest companies running his own company helping business owners be seen, which you all know I love to his podcast and focus on driven entrepreneurs. Tracy is a business and success coach that realizes life isn't fair and participation awards, don't feed your family or drive your success. This driven Dark Horse entrepreneur is looking to share all that he has learned and is still learning about starting, restarting kick starting and stepping up your entrepreneurial game, all while not ignoring that awesome tool between your ears. Tracy, I am so happy that you are here as today's guest Welcome.

Tracy Brinkmann 2:30
My pleasure. Thank you so much for having me.

Yong Pratt 2:33
You have quite the background and I want to kind of go back to the beginning. Can you take us back to before you had your business, what your journey has looked like and how you made the decision to start your own business.

Tracy Brinkmann 2:46
You know, that's a that's a good story. It's not a good story. But it's a good story. Yeah, it's one of those things where you know, wherever you've been, and whatever you've gone through, it is made you who you are today. But if I step my story way back, you know, I grew up my dad was in the military, and 23 years he served in the United States Army. So we moved all the time, which gave me some great experiences with all the people types and culture types. You know, I spent about six years growing up in Germany. And right out of high school, I joined the service myself and I went back to Europe, and serve six years there and came back out. And as soon as I came back, I went back to Southern California with a new set of skills and we're, you know, I'm going to date myself right here. This was right about the time of the.com boom, right? And so I came back with some computer skills, and I started a little computer consulting company on the side and, you know, I was doing pretty good. You know, I was, you know, making some money. However, in that making money thing, I started getting introduced to a different it's called the seedier side of the crowds, right. I had some coins that I could spend on booze, and drugs. And I ended up getting hooked on drugs for a few years to the point where it I totally gave up the business. And I went into the drug business and everything that goes with that, oh, I had people selling drugs for me and the whole nine yards. And after a probably a couple years of that I was out partying pretty heavily. And when I say that, I mean I was probably on a three day party, right? I mean, I was awake for three days and going out and you know, running the circuits shooting pool, whooping it up, just being a complete idiot. And I came back to my condo and I noticed my door had been kicked in. And when I went inside, I realized you know it wasn't it wasn't burglars a door and it was the police. Five O raided my house. And this was a wake up call for me and here's here's the real thing if you want to, if you're driving, don't do this. If you Close your eyes and picture those scenes that you've seen in the movies, you know where the furniture is tossed everywhere, clothes are strewn all over the place, pictures are knocked off the wall and rice and cereals poured all over the force. That was my place at that point. And I think if I had been by myself at that time, I probably would have made a different choice. But I had a four month old daughter, and this was now impacting her life. I had gotten the attention of the wrong kind of people. Actually, I got the attention of the right kind of people. I was the wrong kind of person. But so at that point, I made a decision to clean up my act and my life in my body. And luckily, I had some very supportive parents, and a gentleman who I've called brother until he passed away a few years ago, he wasn't really my brother, but we've known he had known each other since we were like, early teens, so he was my brother, right? And so they helped me get my, my crap back together. The The downside of that is, my psyche had taken a real kick to the head, I didn't have the self worth to step back out into the marketplace with the skills that I had. I just didn't feel like I could walk. Hey, Yong, here's all the great things I could do for you. You'd be like you didn't I just see you just down the road apiece, you know, slinging cane and stuff.

So I started doing literally day jobs, you know, working in offices filing and working in the warehouses around Southern California just to get my self confidence back up. I did that for a little while. And when I finally had the the self worth inside, I put myself back out there. And I landed a role as the Coca Cola company, which started my, my rise through corporate America. And so yeah, that was that was big turning point life turning point number one. And I think big life Turning Point number two, for me came a little bit later, as I was making my rise in the ranks of Coca Cola moved to Atlanta to go through headquarters, which was awesome, because now I can really, you know, maneuver inside the organization. And my second daughter is born. Unfortunately, she's born with what they refer to as a distended abdomen. So we've all seen the the, the alcohol or beer loving guy, it's got a big old beer belly, right? picture that on a newborn baby. That's what her belly came out looking like. And in layman's terms, what had happened is whenever arteries feeding her intestinal tract didn't develop as she was going through, probably the first trimester. And so her small intestine was only like 23 centimeters long. And we usually you're born with 200 plus, so she didn't have enough small intestines to sustain life. So over the next three months of her life, for the first three months of her life, she went through like six pretty major operations, they tried to, you know, get this portal thing just able to live. And they got her stabilized. And one of the things that they did was they put in a line right up, right delivery, it went right into her hearts. And it's called the TPN line, total parental nutrition, which is literally just the raw nutrients that we need to survive. So now, she gets those nutrients and extrusion of sorb to her bloodstream. But the body being the amazing thing that is says, Oh, well, you don't need me to filter anything, which means you don't need this liver. Right. So now our liver is deteriorating. So now she needs you know, the double transplant. So we get her stabilized and get her on the list. And we wait. And we hope and meantime, I still have my first daughter so you're trying to you're trying to be Hey, everything's okay. Right You you you trying to have that good front for you know, the the young, the older daughter while the younger one is going through everything. And about month 17 one of the one of the candy stripers, one of the nurses assistants at the hospital, drops her, no joke, on her head. She's just big, huge hematoma. And now all of her body is fighting to do this big healing exercise on top of everything else she's going through. And that starts a real quick slide downhill in her health. And she's just about 18 months old. And during all this mom in the end, Krista had to move up to Pittsburgh, because that's where the operation would have happened. They were the ones that had the right doctors, the best ones made me and my oldest daughter are in southern Atlanta. So we would fly up, you know, every weekend or so and go visit. So one of the trips up there and anyone who's a parent, you probably understand this. You walk in and you look at your child and you're just something just goes off. Something's wrong, right? And now mind you, she's been in the emergency room and you know she's in the hospital and we you get that so your baby line is different, but I walked in and you just know something's wrong, right? She's not reacting the same and all this stuff, pull the doctor aside and asked him, if you had the organs right now. Do you think she would survive the operation? I got a bunch of doctors speak. So I literally isn't no joke grabbed him by the, you know, the jacket, pulled them into a janitor's closet and close the door. Just join me. Right? Just Just tell me. And so I finally got the answer. Well, I didn't get the answer I wanted, but I got the answer that no, didn't believe she would survive the operation.

Okay, well, do you think her health would improve to the point where she would have survived the operation? No, unfortunately, right? Just gonna cut right to the chase. And so now the choice has to be made, do we leave her on the machines or at this point, keeping her alive, you know, the respirator, what have you. And for anybody who has gone through this or is going through it or will be going through it? It's a personal choice, and I respect everyone's opinion on it. For me, I felt if I was keeping her here, it would have been selfish. Right? It would have been, she would have been keeping your hair for me. And I had been through the selfish side of things with my drug days, I was doing all that. For me, that was for nobody else. The first unselfish thing I did was walk away from that for my oldest daughter, so I wasn't going to make those kind of mistakes again. And we made the decision to disconnect her. And they wrapped her up in her favorite blanket. And I literally sat down in the rocking chair in her er room, and I rocked her to sleep one last time. And while it's a horrible thing to think of, and you know, I get wispy every time I tell the story, I was thankful for the experience, because it allowed me to tell her all the amazing lessons she had taught me in her short time here, you know, she always looked at the even with all the pain or the discomfort. I know she was going through, she was always had a big bright smile on her face. And always looking news you have children are everything is new and exciting for them. She had this thing if you've seen the movie, et where he sticks out his finger, right? Where she did the same thing, anytime she saw something new, be it a piece of food or a toy, she would put that finger at real slow and touch it once she touched it. And it was okay that it was in her mouth and she was eating and whatever was going on, you know, it was those those moments that I wanted, I chose to remember not the loss, right?

I'll always remember the loss, it will go with me forever, you don't you don't get rid of that. But to tell her thank you for teaching these lessons and I'm going to I'm going to honor them right I'm gonna remember them inside. And so threw myself into my work as a coping mechanism and into personal development. And as part of that, I learned a lot about you know, that great thing between your ears in while everything was going on with Krista I found my I'll even call it a love for public speaking, because anyone who was willing to listen and quite a few folks that weren't willing to listen, heard about Krista and heard about the benefits of being an organ donor, right? You know, small groups of five, I even got up in front of like 1500, nurses and doctors. And at that point, I wasn't afraid because I was on a mission I was gonna add telling the story. And so all that to say, you know, it's all about, we'll go, we're all going to go through Kaka right, we're all gonna go through something in our lives. And we're going to go through it more than once. I think it's all about what you glean from it. You know, I think if you can't turn around, and look at the lesson, and say, Okay, here's the stuff I need to take with me, as I go forward. The rest of that, that's the lesson learned, I'm going to leave it back there, right. And so many folks, I think, avoid dealing with a lot of it, man, they scratched the surface, but they got to dig down. And I think and then big turning point number three, and hopefully not babbling too long here. But I think big turning point number three was when I realized that the the woman I had been married to at the time, and had been for quite a few years. It was in an abusive relationship. And I don't mean this in the physical sense. Unfortunately, it did get physical a couple of times, it was more of a mental thing. You know, it was like I had all these dreams and these desires and these and you know, I these things on my battle board, here's one of the things I want to do. And, man, you can't do that. Come on back. Just do what you're doing. And you know, Coca Cola and Home Depot and the places you work. That's where you're good at, you know, keeping you inside that box. And I think so many of us. There are people in our lives and sometimes they mean well like oh, here's what you're good at, go to, right. You're good at drawing and you're good at you like houses go be an architect right or you're good at this and you're good at that. So go do this, I'm saying, Well, no, I'm really good at this over here. No, you're not? Well, you've never seen me do it, you know. So there's those those kinds of things as people will pull you back down quite often, they're meaning, they're meaning well. Other times, they're just afraid of you stepping out further than they are, you know, they're like, uncomfortable with you being better than them or, or improving yourself while they're not. Right. So it's easier for them to bash you down than it is to build themselves up. So that was a that was a pretty rough and rocky divorce. So that was a big turning point number three, it was like, Alright, I've got to step out of this, because I feel I am worth more than what I'm getting in this exchange of this relationship. So through all those learnings, I finally came to the realization, oh my god, why am I here with this person, when there's clearly someone out there that would appreciate what I have to offer. And I would definitely appreciate what they have to offer. That makes sense.

Yong Pratt 15:58
No, I have to say, you know, what a harrowing journey to go through all these things and come out the other side, stronger, knowing that, you know, you have the skills and the capabilities to do this, you saw in yourself, your potential, and even though people around you didn't necessarily see that, you still had to take those steps and better yourself. And I think that's why you are such a successful business person is because you understand that it's on you, people don't always see you coming, because they underestimate you, perhaps, but you're gonna you're you're up there, showing them, you know, Hey, no, watch me, I can make this happen. So I know I love the title of your podcast, the Dark Horse entrepreneur, because it's all about that. People don't expect you to rise sometimes, and the fact that you've gone through so many tumultuous points in your life. And you've, you've decided to look at what you've learned the lessons you can take and implement into your life and into your business. And to help you succeed. That's a huge story of triumph in and of itself, even separate from your business. But I know all of that leads into your business. So I want to know more about being a dark horse, what that means to you, and, and how you're helping people out in the world really be the people they're meant to be and to be seen.

Tracy Brinkmann 17:25
I think, Well, for me what being a dark horse is, it's sometimes synonymous with being an underdog, right? But for me, the dark horse is the one that nobody expects to win, except the person themself, right? Quite often no one, like, you know, you're looking, if we think about a racetrack and all the horses lined up at the gate, right? All the odds are stacked against you, right, and all sudden, this guy takes off out of the gate, like a gun, and just where this person come from, right, and everyone's looking down at their tracks going okay, I didn't bet on them. But to me, that's what the dark horse is, is the one that so many folks, you know, think is not going to win, but they have the skills, all they got to do is get out there and run their race. And and I want to emphasize that run their race, because so many times in society in general, once you to run this race over here, and you're like, No, no, this is my race right here. Here's how I'm gonna run it. And anyone that's done that if we think of all the great, you know, winning stories, you know, let's use one obvious one, like, like a Steve Jobs, right? He ran his race. He had his own unique ideas of what he wanted in the computer world, and then how to serve His people. And then and then the phones and in the iPod and etc. He ran his race. Now everyone else has spent all kinds of time trying to catch up with him. And of course, there's all kinds of weaving in everything and the side stories about what he didn't take and didn't invent anyway. But all the I think all the real unique and amazing entrepreneurs and business folks we hear out there, they ran their own race, you know, they created something that was theirs, and then they put it out there in the marketplace going. Damn, that's pretty awesome. So, you know, I tried to help folks do just that. Not just run alongside like everyone, hey, I can make you a millionaire in 60 days. All you've got to do is put up Facebook ads and Okay, yeah, you could do can run that race. But that's not always you. So finding someone and sitting down with them and say, hey, let's get clarity on what it is that makes you you, right, let's go through this process of brainstorming. What is it you're really passionate about? Because usually if you're passionate about it, you'll drive through the first wall of resistance and any business person can tell you, when you go out there and you throw yourself out there in the marketplace. You're gonna You hit a wall and having something that you're totally passionate about, as opposed to doing it like everyone else is doing it. Because that's the way you said you can make money helps you get through all the problems that you're going to encounter. Right.

Yong Pratt 20:14
So good. Yeah. And I appreciate you saying, you know, running their own race, because full disclosure, for so long I tried to do business like everybody else, I would take these courses and hire these mentors. And they would say, Okay, do it like this, and you'll be successful. And I would do all the things plus more, and I wouldn't get those same results. And then recently, I mean, take me 20 years to get here, right? But then stepping back and saying, Oh, wait, what things do I love what makes me awesome? And even though somebody else now can offer the same services and products, they've not walked in my shoes, they haven't had my experiences, they haven't had the challenges, they haven't kept the same walls. And those are the things in the marketplace that make us stand out. In here. We're all about helping people Amplify Your Awesome™. And it sounds like you're doing very much to say helping people to be seen. And I think one of the things in being seen and amplifying is having the confidence in our abilities and knowing that we're on the right track that we're enough. Now, how do you help your clients and and people who are in your tribe? How do you help them get to a place where they have enough confidence in themselves to say, Yes, I'm going to run my own race. I'm gonna do things my own way. Everyone out here says I should do it like this. But that doesn't feel right. I want to do it my way. How do you overcome that?

Tracy Brinkmann 21:39
But I think the first way I try to help them overcome it, obviously, it's, it's it's different person per person. But if we put it into this overarching umbrella, it comes back to that that clarity, right? So what is it you or you're looking to do? And there's been a number of times and you're having a discussion with someone they're like, well, I what I want to do is I want to create this course that does ABC. Okay, that's good, good, what experience you have in that? What motivates you to do that, right? We're and then as you start digging deeper and deeper, quite often, you'll find that there's some passion that that will help serve, but it doesn't do it. All right. So like, if you can, when you root around a little deeper, like Oh, so what you really want to help with is those folks that want to reach out to mompreneurs, right? You're a mom, let's just use a lady's example here for a moment, here. A mom, and you built your own business, and you want to help other moms build their business, but what you told me is you're wanting to create something for everyone, no, no, let's narrow this down. And let's get you some clarity on who it is you're going to be serving and, and why you're gonna be serving them, because now you're going to come at that with a heartfelt passion. Because I've been there, I know exactly what you're going through, and I can help you along your road and your journey. And wherever I can't help you, I'm going to bring someone in, and we're both going to learn together. So building all of that together. And usually when you can get down Well, not usually every time when you can get down to finding what's driving them at the core to create what it is that they want to create, then it starts to resonate with them and all use ideas start coming out and, and new angles and in that, that USP that unique you'll proposition for them to come and say, Okay, now, I'm not just going to create this course for entrepreneurs, I'm going to create it for mom printers, or, or teen printers, or whatever it happens to be in their case.

Yong Pratt 23:45
So good. And I love that because getting to the heart of your values and starting there, figuring out the things you love figuring out the things, you're passionate about that because without passion, it is really difficult to run a business and want to wake up every day doing the things you don't like, I've done that, that is no fun, you kind of dread getting out of bed some days. And I don't have that anymore. Because now after 20 plus years, you know, knowing that it's okay to do things in my own weird ways and to show up, you know, in my pajamas if I want to, because I really feel I really feel called to say something or share something or give an aha because people connect with people, right? They don't connect with businesses. They want to feel like they are like us, they want to trust us they want to to be able to know that there's we have something in common. So this leads me to my next question Tracy and that is when when you're creating content for your business to connect with other dark horses. How do you start that process?

Tracy Brinkmann 24:48
You know, it usually is what I go through is what questions do I want to answer myself, right. And I think this is where a lot of folks stumble is they're so busy too. Trying to Oh God, what's Yong want to know about? What does Bob want to know? Or what is Jane want to know? No, no, stop, stop, stop. If it was you, and you were in the starter seat, what would you want to know? Or actually you can change? The question is, what did you want to know? You know, when you started off, if someone could put a post up or a video, or a blog post, or whatever, it is an Insta story. And you would go, oh, gosh,

I that's what I needed to hear, right? There's where you start at. And then you just, again, I'm a combat and it's going to be so simple. You just be yourself. You know, I think one of the one of the downsides of social media is there are so many people out there that are trying to be like everyone else, right? I've got 70,000 followers, because, okay, yeah, how much money you making? Right? And it's not like I'm making all kinds of money off Instagram or anything like that. But my point is, as long as you're being you, right? And that could be good. That could be bad, that could be indifferent. And you're always going to have haters. So you may as well be you and have haters, rather than be someone else and still have haters. I mean, there's a there's a gentleman I know who kind of reinvigorated my thought to restart a podcast, and his name is Zachary. And he started a podcast called the Underdog Empowerment. And he gets on there. And he's just him. He's raw. And he and his his core audience are alpha entrepreneurs, yoga guys, right? I'm going after it. Right. And he cusses and he throws things out there. And he's, but it's him. And it works. Because he's drawn in a following of people that are just Ah, there are those alpha guys. Oh, no chest pounding kind of fellows, right? It's not like they're like, you know, male chauvinist or anything but their does they have that that kind of guy drive? Right? You know, they're going to get out there. And they're going to carry logs, as a group out there on the beach, that kind of thing. That military almost right. So I think when it comes to come back to your question is to a whatever, whatever you're going to do, be yourself in it, right? I don't care what kind of fancy pictures you got, you won't see me doing a whole lot of flowery pictures, not a flowery guy is not gonna happen, right? I'll see color, I love color, you know, and I'll go out there and do a video, I'll go out to my backyard and take a shot there by the pond, you know, and stuff like that. I'm actually going to be stepping out now and doing lives. I've been avoiding that. But it comes back to again, what is it that you wanted to know, when you started? Or whoever it is you're serving? is usually you right earlier? So wherever they're at in their stage, when you were at that stage, what did you want to know? And you start answering those questions, and people are going to just start, I think just drawing into going, Oh my gosh, that's what I needed to hear, right? And if you don't know, tell them, say, Hey, I'm getting ready to get young on here on my next podcast episode, and she's gonna be dropping knowledge bombs. I'm gonna learn you're gonna learn, let's go do this.

Yong Pratt 28:08
So good. And I love that. It's all about asking questions, being a problem solver helping other people overcome challenges you face because like you said, most people that we serve are us at a different stage. And we just need to be able to give them the answers they need at that stage to help them get to the stage we are, and we're going to keep evolving. And then the best part about that is you said to be you now this season is all about being us and really digging in and finding the real, the real you reading the real us so that we can really amplify that in our business. Because when we show up as our real selves, and we are problem solvers, like Tracy has said, magic starts to happen. Now, Tracy, I want to make sure that everyone knows where to connect with you learn more about your podcasts and how you are serving the world. Where is the best place for them to connect with you.

Tracy Brinkmann 29:02
The best place is at our website which is dark horse schooling dot com. And then from there, you'll see the links on the upper right hand side for all the socials Facebook, Twitter, IG, and whole nine yards. I so Yeah, that'd be the best place to go. Of course, there's the podcast you can get right there. But if you want to look for that on on iTunes or any of the major platforms, including Amazon nowadays, that is the Dark Horse Entrepreneur, podcast. So we'll be dropping new episodes every Monday. Come on over and give us a listen. And make sure you give Yong a listen. Go forward and drop her subscribe and rate and review.

Yong Pratt 29:40
Thanks for that plug. That was awesome. That was such a good time. If you are loving this podcast, definitely head over to iTunes. You know, subscribe to the podcast because I have so many amazing guests like Tracy who are coming to share with you how they are building businesses based on the real them not trying to be somebody else running their own race. So, Tracy, thank you so much for being here saying yes to this podcast. I know we'll connect again, and stay connected because as fellow podcasters. And that's the amazing thing that we get to do we just get to stay connected, and chat and support one another. So I appreciate you. I appreciate you for saying yes. And thank you everyone for listening. I look forward to catching you on the next episode. Cheers.

Next week, you'll hear part two of my interview with Stacey Ho, that said no to her family business. To build a business her own way. You don't want to miss it. Until then, come on over and join me inside my Facebook community where I do live weekly trainings, sharing real world examples, showing up as your real self and using your awesome content to do so. I'll leave the link for you to join me inside my community. In today's show notes at www.YongPratt.com/308.

Thanks for tuning in to the Amplify Your Awesome™ podcast be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!



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Quotes & Graphics for Sharing

We're all gonna go through something in our lives. And we're going to go through it more than once. I think it's all about what you glean from it.Click To Tweet
There are people in our lives and sometimes they mean well but are just afraid of you stepping out further than they are. It's easier for them to bash you down than it is to build themselves up.Click To Tweet

Being a dark horse is synonymous with being an underdog. The dark horse is the one that nobody expects to win, except the person themself.Click To Tweet

On being a dark horse entrepreneur on Episode 309 of the Amplify Your Awesome™ Podcast

The Dark Horse Entrepreneur - Amplify Your Awesome™ Podcast




From Caregiver to Productivity and Stress Management Coach Part 2

From Caregiver to Productivity and Stress Management Coach Part 2

[0:00] Alignment. Resiliency. Making space for what matters. Reframing quitting, and you as the key ingredient in your life and business. These are just a few of the topics we dive into with today’s guest. Lisa Zawrotny of Positively Productive Systems. Once you’ve listened, come on over to today’s show notes and share your biggest takeaways, and connect with Lisa at www.YongPratt.com/307. 

Meet Lisa Zawrotny

Lisa Zawrotnyis all about simplification and efficiency, two qualities I adore! She’s a certified stress and management and productivity coach. She’s the founder of Positively Productive Systems, and is the host of the Positively Living Podcast.

[2:48] Lisa’s journey from caregiver to productivity and stress management coach

[5:55] “Resiliency can be increased when we find meaning in what we do.” – Lisa Zawrotny

[7:47] Value-based decluttering and personalized systems and habit design 

[9:53] Alignment and showing up as your awesome self 

[11:00] Lisa’s advice that for anyone seeking alignment, trying to figure out the pieces trying to get to their real selves

[15:01] “There are a ton of people out there who talk about productivity and organizing, but only one of them does it my way. Because it’s me and how I connect and what words I use.” – Lisa Zawrotny

[17:41] How Lisa creates content that matches her values and how she shares it with other people in a way that resonates


[19:24]  “If you’re an introvert, don’t try to run an extroverts’ business.” – Lisa Zawrotny

[22:38]  Using frameworks, customizations, and filters

[24:38]  Connect with Lisa

Website: www.PositivelyProductive.com

Instagram: @positively_lisa 

Read Full Transcript

Yong Pratt 0:00
Alignment. Resiliency. Making space for what matters. Reframing quitting, and you as the key ingredient in your life and business. These are just a few of the topics we dive into with today's guest. Lisa Zawrotny of Positively Productive Systems. Once you've listened, come on over to today's show notes and share your biggest takeaways, and connect with Lisa at www.YongPratt.com/307.

Have you ever felt like there was something missing in your business? Something holding you back from the success that you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered human design that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real need and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to amplify your awesome.

Hey, everyone, welcome back to the Amplify Your Awesome™ Podcast. I am so excited to introduce you to today's guest because she's all about simplification and efficiency. And you all know how much I love those things in business in particular. Our guest today is Lisa Zawrotny. Now, Lisa has an amazing background. She's a certified stress and management and productivity coach. She's the founder of Positively Productive Systems, and is the host of the Positively Living Podcast. Lisa, it's been a long time coming. I'm so glad we're finally conducting and doing this interview. Thanks for being here.

Lisa Zawrotny 1:52
Oh, thank you for having me. You're right. It's been a long time coming. But the timing is so perfect. I'm so excited to talk to you about this topic in particular.

Yong Pratt 2:02
Yeah, such a good topic. Because I think sometimes in business in particular, it's so easy to start going down that road where you add more complication thinking it's going to actually make things easier. And at the end of the day, you kind of step back and say, What have I done? What do I built? It's so hard, and then you have to start over again.

Lisa Zawrotny 2:21
So true. And that's exactly what I help people declutter. So yeah, I with you all the way.

Yong Pratt 2:27
I love this. Decluttering is always at the top of my list. I feel like I'm doing a lot. So I may need to reach out and say, Okay, how do I fix these things because they keep coming up. So but that's a conversation for another time. Lisa, I would love to go back to before you started your business. What were you doing and how did you get into doing this work?

Lisa Zawrotny 2:48
How much time do we have? Really, I I talked about it in in like the simplest overarching way of saying I went from caregiver to coach. And I think that there are actually a lot of similarities. I've always been a nurturer and a guide for people. I always love to mentor people. And my M.O. tends to be when I figure something out, I want to share it with others. So let's head back to 2007. I was pregnant with my son, and we moved my mom in with us. And we found out we knew something was going on. And we found out that she had Alzheimer's. And I was a caregiver for her. I had my son and then my daughter. And it was nearly five years that I cared for her plus an infant and a toddler. And it was an incredibly overwhelming time. It's still hard for me to describe. Because on the one hand, I'm a positive person. I can see the blessings and the lessons and that's why I'm here today talking to you. And on the other hand, I want to acknowledge how difficult it was. And for those who are in survival mode who've been through it, or coming into it, you know, my heart goes out to you because I understand that overwhelm.

So I went through this time. I did the very best I could using all my resources and tools. My tendency to be organized. Lots of notebooks and things like that. And when she passed away, and I was facing the what's next, it's something you said before about how we love to add things on, right? And I thought, Oh, well, do I need to get a job now? Or what do I need to do? And something in me, it's like a voice inside me said, You need to stop and reflect and clear the way because there were papers piled up and bins and things that had been neglected because when you have to be in survival mode, you have to let go of non essentials and sometimes some essentials too. And I let go of so much. And then I had to deal with it. And I had to clear it out. And it was a big life lesson for me because then I realized, oh, all of this. Why did I have all of this? Why did it matter at the time it doesn't matter. Now, what matters is that I'm with my family. What matters is that we have this quality time together, what matters is I have a second chance at so many things. And I can get healthy again and I can make a difference. What can I do now? Well, I can clear a path. And that's what I did inside and out. And the more that I did this, the more I knew I had to help others do the same.

Yong Pratt 5:22
What an inspiring story. And I'm sure there are lots of listeners out there who are going through something similar. It may not be a family member that they're caring for, but where they've reached a point where it just, you're in survival mode, because you have so many balls in the air, and so much is happening. And it's so easy to lose track of what is truly important. I love that you stopped and reflected. And you were willing to say, okay, I've been through this, I've learned these things. And now I'm going to show others how to do this themselves. And what a gift that is, thank you.

Lisa Zawrotny 5:55
Thank you, you know, something I've reflected on recently is how our resiliency can be increased when we find meaning in what we do. And to me, being able to help others provides incredible meaning to all that I went through. And it allows me to appreciate it and even find gratitude for it. Because I know that all those trials and the darker times I can use now to help others maybe even catch it before then maybe even be more proactive. I was very reactive. And we all are I mean, that's a human human trait when we don't we don't know what we don't know. And so my hope is to share and to inspire and to encourage and to provide hope that you can get through it. And there are some things you can do to make it even better. And that's the case in both, you know, caregiving and in creating your own business. So we're, you know, any, I think, any creative quest, if you will.

Yong Pratt 7:07
Yeah, absolutely. And I love something that I read on your website. And we have this chat before we started recording this podcast about how so often as business owners, as moms, we go out there and try to seek out these answers these courses, these mentors, these things, these resources, these buckets, these tools, whenever we have we go outside of ourselves, to find solutions. And I want you to share what that because inevitably, there's always something missing in that piece. Something doesn't quite fit right with all the other things. And there's a missing piece that we're going to talk a lot about this season. Lisa, can you share because he said it so beautifully on your site? There is a missing piece? What is that missing piece?

Lisa Zawrotny 7:47
Right? When you feel like what is it I can't get organized? And I can't get these things under control? And I can't figure out what's going on? What is it that's happening? What am I missing? The answer is you. You're missing you and and the understanding it. Yeah, and it was so perfect, because that's exactly what you're talking about. And that is what I coach, I call it value-based decluttering. And then we do personalized systems and habit design because you need to get to know you. And I mean like the real you. Not that you you think you should be or that others think that you should be or saying that you are and the thing you're talking about with searching outward? Well, that's understandable. Because we look for information we have at our fingertips. It's incredible, what we can find the connections that we have, you know, the online groups, I mean, it's there's a lot of opportunity out there to connect and grow and learn. And I think it's incredible. But we need to be selective in what we choose and make sure we're always checking in with ourselves. And if we're not sure, we need to get to know ourselves better.

Yong Pratt 9:02
And I love that you use the term getting to know the real you and digging in and finding that because on this podcast, I'm going to be sharing the journey of discovering the real me because in business in particular, it took me over 20 years to get to a point where I finally feel like I'm the real me because I was trying to emulate others' successes and it was you know, it was okay. It didn't always give me the greatest results but it was already and I kept thinking must need to learn more. So the fact that on your website, that the missing piece, often that we so we just overlook because we're not really taught I think from young age to think about ourselves as our greatest resource. So I love that in your coaching and in your world, focusing on the real you is is that the core. I love that.

Lisa Zawrotny 9:53
Absolutely. And that brings in the authenticity that you're talking about and you know you talk about amplifying your awesome. Well, when you're not in alignment, when it doesn't feel right, and that will happen sometimes when we procrastinate, or we don't get something done or we don't complete a project, it's, we love to say that there's something wrong with me. Or we love to bring in the shame or think that we're just we're not efficient, or we didn't learn it properly. But sometimes it's because it's out of alignment with us. It doesn't feel right. We think we're supposed to so we're trying so very hard, but it doesn't feel right. And when it doesn't feel right, when something doesn't align, you can't show up awesome.

Yong Pratt 10:37
So true. And I want to dig into this word alignment, because I know it's tossed around in the online space in particular, but no one really talks about what that is. If there is someone listening, and they're thinking, yeah, there there's just is something missing. I'm just not sure what it is. What is some advice that you could give for someone seeking alignment, trying to figure out the pieces trying to get to their real selves?

Lisa Zawrotny 11:00
Well, along those lines, because when I say you need to get to know the real you, the first question might be well, how? So you know, one of the things that I do with clients, and I even have worksheets to help this is say, well, let's start. You know, having fun with these quizzes and taking a core values quiz. For example, when you understand some of your core values, and you start to look back, and connect the dots to times in your life when you showed up. And you were just, you know, when we use the phrase, things that make you light up, that's a great example. When you can highlight and pinpoint those moments where you just felt so completely you. When somebody maybe in a relationship with you, you felt so comfortable that you were totally you. What were you doing? How were you showing up? What were were you imparting knowledge and teaching? Or were you learning? Or were you, you know, what, what were you doing, and you can start to match up what we call core values. And it's really, that's the alignment part when what you're doing matches what you can feel inside, you're right, there's there's a bit of, you know, the buzzword thing going on, and sometimes it can feel a little woowoo. But it's more of checking in to make sure that your actions fit your beliefs. Right. And so integrity is a big one of mine. So if someone says to me, you need to be an affiliate, you know, for everything and, and be able to make income that way. I don't feel right about that. Because it's very important for me to show up for my clients to say what's best for you. And if I become an affiliate for something, then there's the chance that there's a conflict of interest there that I may be pushing a system or something that might not be right for them. And I don't, that doesn't fit for me. So that's a case of me having to make a choice in my business that feels right for me, based on my values.

Yong Pratt 12:54
Yeah, and I love that in in the conversations I've had for this new season. So many of the entrepreneurs I've talked to bring up this idea of values. And we've talked about how, sometimes, you know, we get so excited about building the thing, building the business, building the program, that we overlook the simplest things like the values, because they really are the pillars that hold up the rest of the business. And without them, yes, you can reach a certain level of success without them. If they're not there, at some point, there's going to be some big gaps. And that usually leads us into some challenges. And I know, personally, I have faced that several different times, because I wasn't clear on the values that I had. Because I was trying to base my value system off of other people's and what they valued and tried to make it fit with me. And again, the whole thing with me missing from my business, it was so true. So you're out there listening. We said that, you know, asking the questions about what is it that you love to do that lights you up, that's so easy for you the relationships you had. And you know, for me, one of the keys here is getting into that state of flow, where you start, and you sit down and you do something and before you know it, hours have passed, and it's felt like fun and play. And it didn't feel like work. When you get to a place like that. And it may take some time to discover. That's okay. We can get to that state. That's when your business starts to really be much more peaceful, much more joyful. And I'm gonna say this word and I know I get a lot of flack for this. But ease, ease, again, having things be easy because I think we're so ingrained to think, oh, business has to be hard. This has to be hard. You have to be have challenges in order to to achieve something big. It has to be really difficult. But I have found it to be exactly the opposite, that those things that are coming easy, that are joyful, that are fun. Those things in my business have produced the greatest results. What You, Lisa?

Lisa Zawrotny 15:01
Yeah, I agree 100% with this, so many things are coming to my mind as you describe this one is this idea that when it is easy in the sense that it, we approach it with ease that it feels natural, let's maybe we use that word, you know, whatever word you want to use, that that puts you in that state of flow, where you're like, this is just me being me, this is what I love to do. You show up with that energy. And it's that energy that attracts people. Yes, there are a ton of people out there who talk about productivity and organizing, but only one of them does it my way. Because it's me and how I connect and what words I use. And so it's that's that authenticity right there. And that ease. You find it when you match those two up. The other thing, I like to think I always talk in terms of decluttering. So you're using these values and what matters to you and what you love to do. And your personality is a combination of these things, as what I call filters to make the decision. Does this work? Or doesn't it and one thing that you pointed out, I think is so important is that we do try? Maybe there's something here like that sounds interesting. I kind of like that idea. Let me give it a go. But don't be afraid to say oh, no, that doesn't work. And even if someone's like, No, no, you need to stick with it. That's really what we're supposed to do it, I was so successful with it, just keep doing it. If you don't feel it, trust yourself, right? It's not quitting. See, I think we keep putting meaning on some of these choices and the trials and errors that we go through. And we talk about quitting and failure. And I think we need to let that go. It's figuring out what works and what doesn't, and it's filtering out. And in my case, as I say, decluttering.

Yong Pratt 16:47
I love that. And the idea of filtering is such an interesting one, because it's a very in my mind, it's very visual I can I can filter things through a certain lens or a certain get a certain viewpoint. And that really right now in this moment, clarifies some things for me, because I think, oh, if I look at it from that perspective, or that filter, does that make sense? Even the filter of does it resonate with my core values? I mean, even that filter alone, I think, for so many people listening, myself included, that is going to be really tremendously beneficial for them as they go out there and build these businesses. Now, when we talk about values and, and working with people and serving people and being out in the world in a big way. How are you creating content that matches your values and sharing it with other people in a way that resonates?

Lisa Zawrotny 17:41
Well, I think that segues beautifully into the sort of the other side of it, or the or an additional piece where we're talking about values and what matters. But then on the other side of what I coach is our personalities and how we like to show up. And I think part of that is exploring what works. I know right now that you and I are both podcasts, love the podcasts, right? And, right, but I can tell you also, that almost everyone told me you need to have a blog, you need to have a blog, you need to have a blog, I started a blog, and you could blow the dust off of it. Because I just wasn't, I wasn't touching the blog. Now I have a blog, that's actually my podcast episodes, that is the blog. So everybody wins, we got creative with it, you still cover your SEO, and you know, everything's good. But it's finding those things that resonate with you. And when you do that, and you do it repeatedly, and you create a habit out of it. Find your voice, you find your rhythm you find what resonates. And then I would say just keep taking notes, notes, notes, notes. Yes, that worked. Right. And you know, you're so you're trying things, you're making sure that they work for you. You're showing up in the way that feels natural. And then you're making notes as to what kind of responses you're getting. You're commenting in a Facebook group, and you're saying, well, I believe in data. And you know, someone goes all Yeah, okay. Like I talked about making space for what matters. People are like, yes, that's something that they can they can envision right now you're like, Oh, I'm not decluttering doesn't mean getting rid of things. It means making space for what matters. Oh, love that. Right. So it's that kind of thing. But I would say play with it. It's its exploration.

Yong Pratt 19:24
Yes. And I think again, society tells us, okay, you you go down a certain path, and you have to do it and see it till the end. And I know you said No, it's okay. If it doesn't work, you just go the next way. It was kind of like the lightbulb, right? How many times have you tried to make a light bulb that didn't work? And if he hadn't had done those, he wouldn't have gotten to the one that works. So don't be afraid to go out there and play and experiments. And I always feel kind of like Nancy Drew being a detective, or you know, being a scientist and doing an experiment. You know, I'll start off with a question. Well, I wonder what would happen if I did this or did this and what I'm hearing you saying is you're You're taking that playfulness, and then you're going to have conversations and connecting to another human, which I know it seems old school. But more and more, especially right now, people are creating that connection. So I love that you are creating content in the world by building beautiful connections with people.

Yeah, and that collaboration is so very strong. And I think, especially for women, business owners, and the beauty of that, and I love what you're talking about in terms of getting curious. And guess what, when you get curious, that doesn't leave room for the shame and the feelings of failure and stuff, because you're being curious, it takes the judgment out of it, which is beautiful. And then when you explore and you connect, and you have conversations, you can do it in whatever way makes you happy. One of the thoughts I had you were you were helping me reflect a bit on why does this work? And what am I looking for? And where am I going? And and what have I experienced and in being true to you one of the phrases that came to my mind, I want to be sure to share is, if you're an introvert, don't try to run an extroverts business.

So good. Yes, I think so many people overlook this one, because so much of what we see online is from extroverts. And I can bring in another layer of that, in learning my human design, there are five different types of design, you know, I'm a projector, which means, you know, I create stuff, but I'm not that person who is going, going going, always creating, always doing everything. Because if I do that, I reach exhaustion and burnout really quickly, I really need to be really smart about what I'm putting out really digging in and filtering down to my core values. And then when I do that, plus have these connections and collaborations with other people. Yes, there's just magic that happens when all those things align, and, and you can build this business that is based on you. And you alone, yes, you can learn from other people. But here's the thing, you have to take what serves you and leave the rest out. And I tell my students that all the time. Here's the way that I figured out how this works. I'm going to share this with you. But really take the parts that feel good that work for you. That makes sense. If you need to move them around cool. If you need to take things out or add things in, that's okay, too. But here is a framework that you can make yours, rather than, okay, just do this, this, this this, and you're going to build this kind of business, because I tried that for so long. And it was so frustrating to go down that pathway because it was no fun.

Lisa Zawrotny 22:38
I'm so glad you do that. I think the frameworks are so much stronger, because it does need to be customized and your students benefit far more from that I created a framework for decluttering in the same fashion because there are so many systems out there. And I'll use Marie Kondo as an example, and she says spark joy. Well, that's one filter. And it's great, because it's a starting point, there's nothing wrong with that you should try it and it may work for you. But here's the thing, if it works for you, that's splendid, and we celebrate it. But if it doesn't, then it's time to explore why. And that may be because it wasn't quite the right filter for you. And you need to you know, check back in with you and figure out different filters. So I have a framework that helps you figure out your filters. It's the same idea. And I think that's so much stronger, because you still get to fast track what you're doing. But you customize it to make it really effective.

Yong Pratt 23:33
So good. And I look, I'll have to reach out afterwards and ask you more about your framework, because I think that all of us need this framework. Because Yeah, figuring out the things that work for you diving into the reasons why they do work. Or maybe there's maybe there's some sort of block somewhere like, Oh, I didn't realize I felt like this about this thing. When it goes to the right filter, then things start to really make sense. So Lisa def, you're definitely somebody that we all need in our lives. Because when it comes to simplification, decluttering and having systems because systems I think are also one of those words people don't want to talk about they don't want to create them because they think it's going to he all encompassing take away creativity. That was me long ago. I'm a huge convert now, because I know how systems have have saved me so much time and my students so much time, but at least I want to make sure that people who are listening can absolutely reach out to you and find out where they can listen to the podcast, where is the best place for them to go to connect with you.

Lisa Zawrotny 24:38
I think my website positively productive.com you'll find my podcasts there you'll find ways to reach out maybe set up a connection call if you want to chat. And as a bonus, if you're hanging out on Instagram and you just want to have some fun with me. I'm at positively underscore Lisa so you can find me there.

Yong Pratt 24:55
And Lisa's Instagram feed is so much fun. I know that whenever I see it, it's going to bring a smile to my face, it's gonna make me laugh. It's gonna make me think about something. So definitely connect with her as well there, I will be sure to include your website in today's show notes so that people can connect directly with you. Because, yeah, it's all about being positive and being productive and doing all the work you're doing. You're serving the world in such a huge way. And I want to make sure people are connecting with you. And I want to give you a great big shout out and celebrate you and your podcast. I know you reached a huge milestone. Kudos to you. I'm so proud of you for going out there sharing your positivity with the world because right now in particular, the world needs more positivity. And the more people who can connect with you, I think the happier we are going to all them. So thank you so much.

Lisa Zawrotny 25:46
Thank you.

Yong Pratt 25:48
Next week, you'll hear part two of my interview with Tracy Brinkman. Make sure you're subscribed to the podcast so you can hear the full story of how Tracy went from hitting rock bottom of drugs and alcohol and the loss of his daughter to now being a dark horse entrepreneur. Until then, come on over and join me inside my Facebook community where I do weekly live trainings, sharing real world examples of showing up as your real self in your business using your awesome content. I'll link up the group directly in today's show notes at YongPratt.com/307.

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™

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