[0:04] What comes to mind when you hear the word, “content?” Be sure to comment below and let me know what words/phrases come to mind for you.
[0:28] In today’s episode, we’re diving into the 4 Steps of Content Creation by simplifying and creating LESS content
[1:06] There’s good news and bad news when it comes to content creation
[1:19] The BAD news about content creation
[2:18] The good news about content creation
[2:42] Step 1 to Content Creation
[3:17] Step 2 to Content Creation
[3:49] Step 3 to Content Creation
[4:22] The 4 Steps to Content Creation
[4:30] What you need to make step 4 work for you
[6:40]Today’s Action Steps
[7:02] I want you to write down how you want that to work. Are you going to invest in tools? Are you going to hire help? What does that look like?
[7:11] Share your complete action steps with me over on Instagram and don’t forget to tag me @theyongpratt
[7:50] Next week on the podcast. I have a special guest to come and share her story of creating her very own podcast.
If you could use help Multiplying YOUR Message using automation to save time and money, apply for our new monthly implementation accelerator, M3 which kicks off late August/early September when the kiddos are back to school. There’s no obligation when you apply, we just want to ensure M3 can help you with YOUR goals of Multiplying Your Message:http://www.yongpratt.com/m3
Using Graphics to Multiply your Message [part 6 of 7]
Have you ever been scrolling through your newsfeed on FB or IG and suddenly, you see an image that grabs you and stops your scroll?
Today here on Episode 221 of the podcast, we’re talking about creating scroll-stopping, drool-worthy graphics. We’ll be using the quotes we pulled from our transcripts back on Episode 219 and I’ll share my go-to, free tool to get started with creating your graphics today.
Before we dive in, this episode is being brought to you by my Work-LESS, stress-LESS Guilt-Less Strategies for a Successful Summer training bundle.
These are the 21 best, most popular, most actionable strategies that can help you craft your most ideal summer all while working less, stressing less, and guilting less.
Until June 10, you can grab this bundle for only $19 – a total steal when compared to the hundreds of hours of interviews I’ve done to gather these 21 strategies for you.
In case you’ve missed the previous 5 parts of this series all about Multiplying Your Message – starting with one piece of content and multiplying it into many pieces – I encourage you to go back and take a listen and more importantly, take ACTION.
Remember that Imperfect action is far better than perfect inaction.
I’ll link up the rest of the series, including the bonus episodes over on the show notes page that will be available after the show goes live.
Back when I was running my performing arts school, we had a need to create graphics faster and more cost-effective than we could get them from our local sources. As much as I encourage supporting your local businesses, it’s not always possible when starting or scaling a business on a tight budget.
I invested in a graphic design tool that you’ve probably heard about before – photoshop. More accurately, I bought the version that was the scaled-down version called Elements.
The free tool I’ll share in just a bit wasn’t available back then
I spent hours and hours watching tutorial after tutorial to do what I thought would be a “simple” task. And the program was so big, it bogged down my mac like you wouldn’t believe making tasks even longer….
Can you relate?
Have you ever purchased a piece of software because of what it could create only to discover that the learning curve was FAR longer than you anticipated???
Fast forward to a couple of years ago and I was introduced to a free online software tool called Canva
Once you create a free account, you can begin designing immediately. What’s great is that there are thousands of templates you can use right out the box by just adding in your brand colors, a logo, or even your own pictures. The templates come formatted for all the sizes of images you may want to create – all the social media platforms, flyers, website headers, and much more.
And did I mention, it’s free?
I happen to use the paid version so I have access to more images and layouts and quickly change sizes, but you can get started today with the free version.
Once you’ve logged in, all you have to do is click on a template you like in the size you need and add the quote you pulled from your own transcript.
From there, you can download and use it right away – you can even do this today.
If you’ve pulled 3-4 quotes from your transcripts, you’ll create 3-4 different images. Use 3 different templates or use the same template with different colors or fonts.
If you think back to your own newsfeed and all the images you see there, you’re scrolling past images that don’t resonate with you – maybe they don’t have messages that speak to you, maybe they’re confusing, maybe they’re just too busy.
I often see graphics with 3,4,5 different fonts or a rainbow of colors, or the font is illegible when scrolling…
Post on your graphic on social. And if you’re on IG, Post your graphic and then tag me @theyongpratt so I can see your creations.
Once you’ve done that, pay attention to what catches your eye on social – and then go into Canvaand create something similar – hear me when I say this…don’t copy someone else’s stuff. Create your own with your flair, that speaks to your audience.
On Thursday, I have a bonus episode for you with my Nicole Thompson – a 28-year graphic design pro that will share some practice tips and tricks to help you create your scroll stopping graphics in no time.
Before you head out on your day, ditch the #momguilt and #stress that often accompanies summertime, especially if you’re raising a family alongside your business. Grab my 21 work-less, stress-less and guilt-less strategies bundle to craft your most or successful summer at yongpratt.com/bundle
Today on episode 220 of the In A Weekend Podcast, we’re going to talk about how to Multiply Your Message by creating Audiograms.
Thank you for tuning in today to this episode. My name is Yong Pratt, your host and the Chief Dreamer of the In a Weekend Series of Classes where we help you to simplify, to automate, and to leverage the often hidden assets (like your kiddos) inside your business quickly.
This is part five of a series called Multiply Your Message.
If you haven’t listened to the previous episodes, I’ve linked them below.
It’s a mini video clip. In that video, you’ll see a still image in the background. On top of that still image, you will have a little wav form – that little bar that moves up and down to show you that a video is playing. The audiogram can also include the transcripts or the text that we created on Episode 216. All of this – image, wav form, and the transcription – happens in one singular little video clip, and they are awesome.
You’ve likely seen these across social media. Here’s an example of a Podcaster:
Podcaster creates full length video and audio shows
Podcaster takes “clips” or “snip” from the audio (i.e., quotes from Episode 219); this can be hired out or done in house with software (I’ll share my fav tool later in this post)
Podcaster shares audiograms across social media and links out to the full episode on a website, iTunes, etc.
Some, not all audiograms have text overlaying the still image. If you took action on Episode Episode 216, you already have text you can use.
People learn in many different ways: some learn best visually, others by reading, still others by listening. With the Multiply Your Message Process, we’re hedging our bets, as it were (a girl can learn a thing or two growing up in with all the gambling in Nevada). We’re taking that one, great piece of content, and transforming it into Multiple Pieces to help people consume our content in a way that’s most friendly to them.
An audiogram hits 3 types of learners right out of the gate – those that are auditory, those that learn visually, and those that learn through words (verbal/linguistic)
By the way, if you’re interesting in learning more about the 8 different types of learning or Superpowers as I call them, check out my first book, Raising a Superhero.
Audiograms are the bomb dot com (is that even a relevant phrase in 2019?)…at any rate, you get my point that they’re awesome.
Sounds good. But Yong, HOW do I create these audiograms?
I’m so glad you asked. I first introduced this tool back on episode number 214. And it does exactly what the name implies it repurposes your content. Of course in my world, when I refer to repurposing, it’s all about Multiplying Your Message – turning that one singular piece of content in to multiple.
I’m not exaggerating when I say that Repurpose changed my business by saving me TIME & MONEY. Who doesn’t want that?1?
At the time I was introduced to Repurpose, I had a full-time Virtual Assistant based in the Philippines (the cost of living if FAR less than the US). At the time, I was paying her $500+ monthly do to a portion of what Repurpose could produce automatically plus spending increasing time training and overseeing the work being produced. I could not believe what I was able to stop doing manually or what I could stop paying someone else to do for me with Repurpose.
One of the many, many, many things Repurpose can do for you, without you doing anything other than upload your time-stamped transcriptions with your audio podcast, is automatically create these audiograms for you.
Now it’s YOUR Turn…Here are today’s Action Steps:
Get yourself a free 2-week trial with Repurpose. Trust me you will not be disappointed. If you choose is to invest in this tool, which is a mere $20 a month BTW, which equates to maybe four fancy coffees a month…You can use this software in your business every day to create audiograms and so much more.
When you choose to invest in it, message me on Facebook, or DM on Instagram and let me know. When you use my link to purchase this monthly software,I will send you some video content to help you get started quickly and easily. Once you get into the software, you’re totally going to be hooked and that $20 a month will be the best $20 a month you will ever spend. And you’ll probably begin to wonder how you lived without it – just like me!
Next time on the podcast:
Multiplying Your Message with Graphics (Images)
We’re going to talk about how to turn your text in to some beautiful images. Plus, I have a special guest for you that’s a 28-year graphics design pro. I’m betting (there’s that NV girl shining through again), you’ll learn a thing or two.
Before you head out on your day, go and check out Repurpose. Get your 14 day free trial start using Repurpose to Multiply Your Message today.
Don’t Forget: Kids are Creators, too…
Don’t forget that your kids (or someone else’s) can be instrumental in helping you to Multiply Your Message.
Wanna hire a Young Creator to help you, tell us how we can help.
Don’t forget, any of our In a Weekend Classes are ideal for helping you bring your kiddos into your business in meaningful ways – ways which can equip them with real-world skills they can use to fund their own brighter futures.
This post contains affiliate links. When you choose to purchase the product/service recommended, I may receive a commission. Thank you in advance for that cup o’ coffee 😉
Now that you’ve turned your video content into audio content, what else can you do with that content?
Well, today we’re going to dive into the third piece of our five-part framework to talk about how and why you want to turn your video and audio into text.
Are you ready to dive in?
Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I’m your host, Yong Pratt, and I am thrilled you are tuning in today.
If you happened to miss any of the previous episodes where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.
Did you miss any of the Multiply Your Message Podcasts? Click below to listen:
0:03 Now that you've turned your video content into audio content, what else can you do with that content?0:11 Well today we're going to dive in to the third piece of our five part framework to talk about how and why you want to turn your video and audio in to text. 0:25 Are you ready to dive in?0:28 Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I'm your host, Yong Pratt, and I am thrilled you are tuning in today.0:46 If you happened to miss any of the previous episode where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.1:03 If you haven't already grabbed our free five part framework, you can do so on today's show notes at yongpratt.com/216.1:16 Today we're going to talk about text, and three ways you can use text that you get from your audio and video content.1:28 The three reasons, you want to turn your audio or video into text are:1:35 Closed captioning; Creating blog posts; and Creating a book. 1:43 Now if that doesn't get you excited, I don't know what will because the idea of taking one piece of content and multiplying it and not really doing any more work is super exciting! When I first learned about repurposing and multiplying my message, I honestly felt like I was cheating because it was so easy once I found the right tools, and the right mentors.2:12 I had this vision that business and everything that was worth accomplishing needed to be really hard, and had to be a struggle. But once I discovered this idea of multiplying and really transforming one thing into many, my life changed completely. My business change completely. And now I get to spend more time doing the things that I love like being here on the podcast with you. 2:38 A lot of what happens to multiply the message we have here is done automatically. Now if you want to know what tools I'm using, you can definitely go back and listen to the podcast that come before this, and I will link them up in the show notes, so you can take them right there, take some notes and dive into some of these tools that we use every single day.3:05 Why text? I've shared that there are three reasons why you want to transform your video and audio into text, and we're going to start with number one: Closed captioning.3:18 Did you know that up to 70% of people watch their videos with the sound off?3:26 I know. I was totally blown away when I saw that stat because I like to listen to the person on the video. However, these days, a lot of people are watching videos at work, which I don't advocate by the way, or they're watching them at night when their family is in bed. They don't want to disrupt that portion of their day or their other family members, so they're listening now with the volume off.3:56 So say someone comes to your video and there's no captions. People may actually click away because they want to read what you have to say.4:11 I think most of us are missing out on the opportunity to reach more people and make a bigger impact because we are actually not using captions on our videos.4:24 Now if you are a fan of Facebook Live, like I am, this step can actually be done for you by Facebook.4:33 When you go to edit your video after you've recorded it, you can actually turn on the closed captioning. I do have to say that for me because I speak quickly, the captions are sometimes quite comical because what Facebook thinks I said is not really what I said so I have to go in there and do a bit of cleanup.4:56 For that reason, I actually choose to use another tool which is absolutely free. One of my new favorite tools, and I'm going to share with you at the end of this podcast, how you can get your hands on this tool because it has really changed the way that I view transcriptions, and how I can now use my text with the least effort on my part after that.5:22 So that's number one. You want to be able to transform your video or audio into text to create those closed captions, which can go on your videos on Facebook and on YouTube.5:36 Number two: Once you have your transcription you have a closed caption. You can actually go through and do a little bit of light editing on that text and turn it into a blog post. Now I know lots of people tell me they want to start a blog, but they're not good writers, they don't have time. I've been blogging this way for quite some time now, and it has really, really tightened up the amount of time that I'm spending blogging.6:07 I do of course, spend some time on other blog posts that are not video connected. However, a lot of our blog posts on our website are actually the cleaned up transcriptions with some punctuation and put into beautiful paragraphs. So it looks like a blog post.6:28 All right. Number three. The third way you can use the text, the transcription from your videos and audios, is to compile them all into a book.6:42 Did you catch that? A book.6:45 Now when I first thought about writing a book I had this vision in my head about sitting at my desk and spending hours and hours, staring at a blank screen with the cursor flashing and mocking me the whole time. And today when I think about writing a book, it's about how can I make a video and transcribe it? And then once it's transcribed, I can actually put a book together pretty quick.7:14 Now this was the exact process that I just went through a couple weeks ago I was in Dallas, at his #bizbesties retreat. I had the opportunity to do three talks or three presentations. All of those have since been transcribed. Two of them are actually the basis for my second book. Now there is still some editing and organizing of the book to do, but literally, I spoke, my book into existence. 7:46 That my friends is exciting! Starting with one piece of content (a video or audio), transcribing it, using it for closed captions, using it for a blog post, and creating a book out of one thing that is totally mind-blowing!8:04 I hope you are as excited as I am about all the things you can do by spending time on this great piece of content each week, and then Multiplying Your Message, by listening to this podcast and taking action on the steps.8:25 Tomorrow, I'm hosting a free live workshop, all about the Top 3 Myths, I hear from would-be podcasters that prevent them from starting. Well, we are going to bust through these myths and show you how you can overcome them in this live workshop. 8:46 If you want to join me, head over to yongpratt.com/216, and you can get access right there. If you're not able to make it live, don't worry, there will be a replay. You just need to get registered, so that I can send out the replay to you via email. 9:06 Okay, my friends, I look forward to the next episodes where we're going to dive into more of this five part framework, so that you can work smarter, not harder to Multiply Your Message and make a bigger impact in a faster, easier, and more joyful way. I'll catch you next time. Cheers.
Drop your questions or feature requests in the comments below.
Please note this post may contain Affiliate Links. Our Young Creators/In a Weekend may be compensated if you choose to purchase through these links. Your purchases support this website, the podcast, and contribute to our programming for kids. Be aware that Yong only recommends products and services that she and her team personally use.