How To Connect With Your Dream Clients

How To Connect With Your Dream Clients

[0:00] If you’ve ever gotten to the end of your work day and panicked because you didn’t post on social media, today’s guest is here to solve that for you. She is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She’s a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz, Deb Laflamme.

[1:49] How being a Jack of All Trades and paying attention to what filled her up helped Deb become the Chief Ideapreneur of For the Love of Your Biz

[6:06] How Deb discovered her Superpowers by color-coding her activities and how you can do the same

[9:53] It’s important for us to pay attention to what fills you up and look for people who love the things that don’t fill you up.

[12:30] The importance of identifying what brings you joy and when you’re at you’re best for creating or consuming content

[13:42] Overcoming imposter syndrome and feeling unworthy at a speaking event and Deb’s super stealthy tip for helping you overcome those feelings

[23:37] How Deb uses her red pen analogy to help her clients to create content that reflects the real them PLUS her 3 step content strategy

[33:45]  “You always see the message that you need to see when you need to see it.”

[37:50] Don’t fall into the myth of needing to post on social multiple times a day

[39:43] Deb’s gift to you each and every month inside her Facebook Community, Social post ideas with Deb La Flamme,

[42:55] Deb’s #1 tip for helping you stay true to your real self and let all of your awesome shine through in your business

[45:29] Next week, you’ll hear from me on the final episode of 2020. Together, we’ll reminisce about 2020 and I’ll be diving into more of my journey from performing art studio owner to becoming doctor content. Here’s a little spoiler, I’ll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live training, sharing real-world examples of showing up as your real self in your business using your awesome content. I’ll be sure to link up the group on today’s show notes at http://www.YongPratt.com/313.

Thanks for tuning in to the Amplify Your Awesome podcast. Be sure to hit that subscribe button so you don’t miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you’re there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome!


Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

if you've ever gotten to the end of your workday thinking, Oh, shoot, I didn't post anything on social media today. Well, today's guest is here to solve that for you because she is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She's a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz. She's been on the podcast before and we love together geeking out about all things content. So I want to welcome back to the show Deb Laflamme.

Deb | For the Love of Your Biz 1:15
Hey, Yong. Thank you! You are speaking my love language.

Yong Pratt 1:20
Yes, you and I can talk for hours and hours. And we definitely won't make everyone listening for hours and hours to this interview. However, I knew I had to have you back on because you've been really leaning in to something a little bit different than what you used to do. But really laser focused on helping people in a particular way to stand out on social media. So before we get to those goods, can we backtrack a little bit? Can you give us a little backstory on how you got to be doing what you're doing today?

Deb | For the Love of Your Biz 1:49
Sure. Yeah. And thanks, again, for having me. It's always fun to be on your podcast. And I'll say it this time, and many more times, that you're the reason I even have a podcast myself. So I just wanted to thank you for that for inspiring me. And I know you've inspired so many other people to start getting their stories out by using podcasts as the form of medium I'll say. So my story, um, you know, I've been at this a long time. And I was just repeating this to someone recently, that I didn't wake up, you know, three months ago and start doing this. And so I just want to share that if you are listening, and you're like, Why are things not clicking yet. And it's because you do need to go through the things that you're doing to figure out what you're really good at and lean into that like Yong said. So I used to be everything to everybody. I'm pretty sure a lot of marketers and coaches and people who want to help other entrepreneurs, they can probably relate to this. If you wanted your logo done, I would do it. If you needed me to come into your brick and mortar and take pictures for your website, I did it. If you want me to help you write your email copy, I did it. And for those of you that know me, you know, that's not my favorite thing to do. So when I started looking at the things that were either taking me 10 times longer than they would take someone else, or didn't fill me up, right, I wasn't paying attention to how I felt when I was doing some of this work.

And in the last three and a half, four years, I started really paying attention to how my work felt at the end of the day. Was I excited about what happened today? And was I even more excited about waking up tomorrow morning and doing it again. And I realized very quickly that what I was good at was not all of those things - the logos, the email marketing, copy, the taking photos. I'm not a photographer. I mean, I enjoy it. But there are photographers that are far better that could be in that space, creating something so beautiful, and at the same time feeling joy while they were doing it. So I decided to pay attention to what filled me up. And that was and still is helping you market your business better by giving you those content ideas to connect with your dream clients online. And so when I even say that I can feel the joy in my voice and even like my whole body shifts. That is my superpower coming up with creative ideas to help you market better. And I jump out of bed to do that every day. And I love hopping on Facebook Lives and sharing ideas. It's, they call it my psychic superpower, right? So if I was going to be a psychic, it would be to predict what content you should share with your social media audiences.

Yong Pratt 4:39
Oh, so good. And I think so many people listening can probably resonate to the fact that when you're in a business and you know whether you've been in business for a while or you know, you're just starting out, trying to be that end all be all trying to be all things to all people while we're trying to figure out what it is we're doing because in the beginning, when we're bootstrapping things, we just feel Like, we have to take on all the responsibilities, someone asked for this? Well, yeah, I guess I can do that, I'll do that. And, and then we spread ourselves so thin. And then you get to the point that you share with us that you kind of wake up and think, wait. You know, I don't feel joy when I wake up, or I don't feel fulfilled at the end of the day. And I don't feel like I've filled myself up with the proper things. And I know lately, you've been going on this journey with tracking your energy. And I know for you when, when you're in the state, you know, I can see in your physiology on camera as well, like when you talk about your ideas, and you're there sharing your new ideas every month. I mean, you're just so lit up. And I love seeing that in you. And I'm so happy that you've reached this place. And I've been fortunate to watch this journey of your, your transitions, and you really finding this particular space, because people are listening, people are so tuned into this because this is what's missing in their business, and the fact that you can help them fill the holes and fill those gaps with your superpower. That's an amazing day.

Deb | For the Love of Your Biz 6:06
Yeah. And so it's interesting, because I know that many of your listeners are probably thinking, well, like, what's my superpower? Like, I didn't wake up one day, I had to go through all those other things. And yet, like you said, bootstrap my business like, of course, I could do those things, you know, you want me to come in and help you organize your files, I could do that, you know, I could, I could take all your business cards and enter the contacts. I mean, I literally did that I think back seven years ago, eight years ago, 10 years ago, I and you know, I love the people that I worked with.

So I want to make that really clear. It wasn't that I didn't enjoy that moment in time. But what it did was allow me to test and try and find my way. So here we are in a space where I do feel like I can do this with my eyes shut hands tied behind my back every single day. I can serve my audience in a way that they want to be served, give them ideas that are easily manageable, right. So this isn't like download a 30 page, ebook on how to market on Facebook, this is take these practical ideas and make them your own. And you know, let people connect with you based on what you share online. And I will just share that when you know what your superpower is. And if you take the time to pay attention to what fills you up. And what what you jump out of bed for like pay attention for two weeks or four weeks, write down everything that you do in a day. And use I one of the suggestions I always say is use the markers like a red, a yellow and a green. And if things feel really hard and icky, and it's a conversation you don't want to have, those are probably red, and you can just put a checkmark next to it. And if it's like, okay, like if you had to do it, it wouldn't be terrible. And that would be yellow. But if it's something that like you look forward to doing like, it's always the thing that's on your to do list that you get done right away, those are green, and channel that like pay attention to that. And I guarantee that when you identify what is green and maybe a little bit of yellow, that's okay, because that's part of running your own business and doing all the things. But the green stuff the green stuff is is is the magic potion we'll say it's it's the it's where the magic happens.

Yong Pratt 8:25
And this color coding thing is really great. Because for anyone who's out there who's a visual learner to really go through and denote what it is that is lighting you up and what is detracting and what what what, what if you could create a whole day? That's all the green mean? How did that feel? Like? How would that change business? And Deb, I know you wake up every day and everything, everything is great. There may be some yellows I know in there because we do like you said we do all have those. But being able to lean into those, those green things that bring you joy, and those things that light you up so much that you lose track of time. I know that this this idea of the flow state where you could start a project and you're so engrossed and so enraptured in what you're doing. You look up and hours have passed. When you get to that point, you know, that's one of your superpowers. And I will say that sometimes we need the people in our lives, to point out what our superpowers are to us. Because often they are the things that come the most naturally, the most easy, and we don't think they're a value because they're so easy for us. But we have to remember that what is easy for us is not necessarily easily easy for someone else. So yet, you fast forward two months, three months, four months, and what would your day look like if it was all green for anyone listening out there. I mean, that to me, sounds like a little slice of heaven right there.

Deb | For the Love of Your Biz 9:53
Well, and you can also take those red items and some of those yellow items and you could probably find someone who actually enjoys those because there's all sorts of people out there. People who can do your promotion for your podcast. People who can edit your copy on your website. People that can do your Facebook ads for you or, you know, do your bookkeeping or your invoicing or ordering, you know, do your, your, what's it called when, when you're taking, oh, inventory, you're doing inventory of your products, right? So you know, there is there are people in this world that absolutely have your red items as their green items. And so I think that's really important to remember that if I go back to like the example of the example of taking photos, we'll use that one as the example for a client going in with my camp. Yeah, I had had an, I have an expensive camera, I have a Canon Rebel, that is really nice. And I got it for business use, because clients needed to take pictures, okay, great. But here's the thing, like I don't know how to edit. All I can do is really take a picture, hope that it comes out great, maybe lighten it, but I don't really know how to do much more than that. And so the product that you're going to get for me behind the lens of a camera is going to be very different than the product. And you'll probably get a better value for time and money. When you use someone who's whose green item is being a photographer, it's just a simple example. But it's important for us to pay attention to that. And to look for people who love the things that don't fill us up.

Yong Pratt 11:33
That's a really good example. Because I think I filled that role in my business for a while too, when we needed to have so much photography done. You know, I love taking pictures. I took a lot of classes and really enjoyed it. But then when I had to do it, and the having to learn to edit them, it was it was a huge learning curve. And it took far more time and it would have been way more productive. It would have been way better for everybody had I had I just stepped away and just let somebody else go in there. So yeah, if there's one thing to take away from this episode at all, it's to find those people who you know, love to do the things on your list that are red, because for sure. I mean, we may think it sounds a little strange at somebody might like to do things like inventory. But definitely there are people out there, everyone has their superpowers, everyone has their gifts. And if we can get all the right people in our business on the bus going the same direction and in the right seat, then that's when business gets to feel really joyful. and dare I say easy.

Deb | For the Love of Your Biz 12:30
Yeah, I was gonna say and it doesn't feel like work. That's where I was literally just wrote that down, like, you led me right into that. So it's, it is about ease, right? So it's not easy, like we're taking shortcuts, but the feeling of ease and joy. And for me that the word this year has been space like having that like freedom and space, and not feeling like I have to do you know, 40 to 60 hours of work a week, and paying attention to when I can do my best work. And I know we'll probably get into that too. But that's part of it is identifying what brings you joy in your work. And also identifying when you're at your best for creating or consuming or all of the things for content.

Yong Pratt 13:15
Yeah. And that leads me to the next sort of segue in the interview. And that's, you know, figuring out those things that make us our superpowers that make us good at what we do and make us you know, light us up and really help us get to that next level. I didn't know before we started the interview, you said there was a story you wanted to share about being the real you showing up as your awesome self every day in your business. And I definitely want to hear the story. Deb, can you share it with us?

Deb | For the Love of Your Biz 13:42
Yeah, know. Sure, um, this this just recently happened. And I know, I know, in my heart that I'm going to be sharing this a lot because I've shared it a little bit so far. And people are like, that's exactly what I needed to hear. So I'll set the premise. I was a speaker for a virtual event. And there were three speakers. And I was the second speaker. So I followed someone before me and there was someone after me. And I didn't know the speaker that was ahead of me. I didn't know any of the speakers. I was I was invited from one of the board members. And the person before me, amazing, talented woman, the moderator began reading her bio and all the things that she's involved in, and all the people she's worked with, and who she represents and what she represents. And I just started like falling into my chair. Like who am I to go after her she had some big name? She has big name clients like big name clients, and I was like, Oh my god, I am not worthy of being on this. I'm not worthy of being here. Why am I here? Why am I following this woman? And I said, You know, I just kind of kept just was trying to breathe because I was going after her literally, it was 1, 2, 3 speakers. And I was watching her presentation. And her presentation was so formal. Her slides were like, meant to be on a TEDx stage. This is my impression, this is what I felt. I felt like she was polished. She was, you know, beautiful, and her hair was perfectly quaffed. And her backdrop was, you know, on point as if she was, in fact, on a stage at, you know, Apple or Microsoft, like she deserved a bigger stage, or I deserve not to be on the same stage as her. That is how I felt. And I watched the thread and the comments, and I watched the way that we could see all of the attendees and how they were reacting to the presentation. And there was little time for QA and I watched the feedback in the comments. And it was just like, thank you, thank you. Wow, thank you, okay. And I felt miniscule, like, how am I going to show up and be as good as she, who was right before me.

Now, she also was talking about marketing, but she was very much talking about branding and things that I don't specialize in. Sure, again, I could talk about those things. But that's not what I was here to do. So then it was my turn. The baton was passed, and the moderator read my bio. And when you hear someone read your bio, like you just did at the beginning of this podcast, it puts you in your space, where you get to shine your light, and not worry about any one else ahead of you, next to you, or coming after you. So I'm not done with the story yet. But I want to say if you guys have not written a bio, and or had someone read and introduce you into a space, practice, have your kids read your bio, have your husband read your bio, let someone else say what it is about you that they've invited you to this moment. Okay, so that's my little tip. So the bio, my bio was read, and I got welcomed, and my slides were up on the screen. And I love my slides, they are all they look like me, they feel like me, there's pictures of me, there's real quotes from my clients. There's practical tips that leaders and marketers can do right away. My mission was to make sure they left my session with pillar content that they could go and plan for the month of October. That was my goal. I wasn't here to impress, I was here for them to hear. I was at that moment I was there for them to learn that marketing doesn't have to have weight on their shoulders, it can actually feel that he's feeling that feeling of joy when you put out your content. And so during my session, the moderator kept interrupting me because people were answering and engaging and interacting with my session. And that's what I was there to do. I was there to inspire. I was there to guide. I was there to be the beacon that I always talk about you guys being in all of my content I was doing, I was practicing what I preach, I was there to serve and guide these amazing women on how to market better and for how it should feel in their bones when they share their message. And at the end of my session, the comments that came in this is not this is not against anything that the previous speaker did. But I was a small business owner talking to a small group of small business owners and solopreneurs and leaders in their industry. I was speaking their language. And what I shared was what I was meant to share. And we got that deep connection because I was authentically myself. Even though for one hour before my presentation, I felt like I should quickly rewrite my bio, and talk about all the big names that I've worked with, and change my slides and my headshot and all those things. The moment the moderator read, who I was, who I serve and what I was here to do. I put on my cape, and I use my superpowers Yong and I shine my light bright and I am sharing this story. I'm so glad I get to share it because there are going to be times during your entrepreneurial journey where you feel like someone is better or going to do a better job and remember who you are because that's who your dream client wants to connect with. That's who they want to hear from. They want to hear your voice. They want to hear your story. They want to hear how you are marketing better. For my example, or how you are leading the way, and also they want to know what might have been hard for you to get you to work to get to where you are today. And so I mean, I've told this story four times since it happened. And every time I tell it, I get goose bumps up and down my back. Because that feeling I felt when when the other speaker was, she's amazing. She's amazing. And she's someone that you know, I want to be on a stage with and I was, I was on the stage with her. So it doesn't make my light any less bright.

Yong Pratt 20:33
Thank you for sharing that. Deb. I literally have goosebumps right now, as you're telling the story. Because I can feel the energy, I can feel the passion. And you are absolutely here to inspire others to know that marketing doesn't have to be hard, that shining the light on who we are flaws, and all is part of why people connect to us. And I know in my life, you have reminded me that of that so many times. And I'm grateful for that, for sure. So thank you for sharing that amazing story. Because I think people can listen and can resonate with that, because it's so easy to go onto social media and look at someone else's feed and think, Oh, I haven't achieved that. I haven't done that. And not to celebrate our own wins or discount the wins we have, and I have to share with you. As you were listening to your bio, you know, and hearing someone else talk about you, when I record a solo episode, this is gonna sound weird, but I do that for myself. I will literally introduce myself, I won't put it on the recording. But I will introduce myself because it brings me to a different space, a different energy. And that is enough to shift me to the place that I need to be for everyone listening to the podcast.

Deb | For the Love of Your Biz 21:44
That's that's what happened to me. Right, I was in a place of, I'm not worthy. And then the moderator started talking about me. And I was like, right, I'm here with that. That's what I'm here for. That's what they're here for. And I mean, I I want to I want to relive that moment as much as possible. Because it truly I mean, I just I've been on a on a on another wavelength since this happened because I was low. I was so well. I was like, Nope, not supposed to be here. This is a mistake. Like, I've got someone else's ticket. I shouldn't be here. And then oh my gosh, yes, I'm so meant to be here. And I will say that this summit was really successful. We had a Q&A session later that day, where I was able to go back and some of the attendees came and had a lot of questions for me, which means that they were excited and inspired and they wanted to do what I taught them, they want to implement it right away. So true validation, for sure.

Yong Pratt 22:46
Oh, amazing. And wanna shift now into one of our favorite topics. And that is content, creating content for our business. Because, you know, as business owners, we're wearing all the hats, we're doing the marketing, we're doing the billing, we're doing the admin, you know, we may get help with some of those things. We may be solopreneurs, and that's okay, too. We're all in a different space in business. So when it comes to marketing, it can sometimes feel like the last thing that we prioritize, because for some of us. It's not always our forte to have ideas and like to be able to be out there and show our real selves on social media, because that is a trick but you have a way to help us show up as our real selves. Can we talk about how you help your clients to create content that reflects the real them?

Deb | For the Love of Your Biz 23:37
Yeah, for sure. And I think like one of the things that you mentioned before was like being our authentic self, and sharing the the successes and the things that were are a little bit harder for us for our journey, because I do think when you go a little deeper with your own personal stories, you know, like Deb likes coffee, you know, what is what Yong like? Does she like coffee or tea right? Does does Yong have a mug full of Sharpies like Deb does, right? Like certain things that you can share about yourself that help have that common thread, so that when Yong and I are up on a stage selling you guys the same product, as far as you're concerned, right, the same price can be used the same way you can get it right now like I usually use the red pen as the example right, we're both selling the same pen. It can be used, it works the same way it costs the same, you can both we can get it from both of us right now.

At the end of the day, when it's time to make a decision, you're going to buy the pen from the person who you have connected with. And so just remember the story of the pen, and remember that your audience only knows what they know. And so they're going to make assumptions. If Yang and I are both social strategists and you want to both buy a strategy. You don't want to buy a strategy from both of us, but you can only buy one, you're going to buy a strategy session from the one of us that you feel a connection with and PS we are a lot of alike. We both have red hair. We both have two daughters. We both love animals. Like there's a lot of parallels between Yong and I. But you would find something that is different between Yong and I, and you would make a decision of who you would buy a strategy session from. And the beauty of this is, there's enough people to buy Yong's sessions, and there's enough people to buy Deb's sessions.

You want your dream client to buy from you, because of that connection. So the way that I like to teach you to make it to remove that weight from the marketing, when you go to bed, yeah, I don't want your head to hit the pillow and you're like, Oh, geez, I didn't post today. I want to help remove that weight. The first thing I want to help you do is have marketing, move up your to do list, right, because if you knew that marketing your business would bring in revenue, or grow your email list, or bring in people to your brick and mortar, or get more people at your virtual event. I know for sure you would do the work, right. But you probably haven't seen the results that you can get from using online marketing.

So there's three steps of content curation that I believe are valuable for you to understand. And the reality is, if you are thinking about marketing your business, you're probably sitting down, coming up with an idea, creating a post and posting it. So that is a strategy that works sometimes, but it's not going to work forever. It is a shoot from the hip strategy. It's not going to last you it's not going to be sustainable for your business, because you're doing all those other things that long and Yong and we're talking about. So you need to have it be three separate phases, curation, creation, and calendaring, and I'll go over them pretty quickly. Because doesn't, that's not rocket science, you guys, it's really not.

Curation is where the ideas come. Like you might be on a walk in the woods or strolling down the beach, or in the shower. I'm often in the shower when the best ideas come, right? When you're disconnected from Tech, typically, the best ideas flow. So you can't really book time to curate content, like the ideas just need to come. But where they can come from Are you can inspire people, you can talk about your services, you can talk about you like things, like I said, that may set Yong and I apart, you could also be of service and share valuable content or other people's content. So that's the type of content that you'll be curating. When you're like strolling around, maybe you're listening to a podcast, and you're like, Oh, that's a great idea. So the curation process, you need to make sure you either always have a journal with you or you have an app on your phone that you could voice text, I use voxer for myself. Some people use Trello, Evernote or don't discount Google Docs. I mean, really, you could just have a curation folder in Google Docs and get those ideas out of your head and put them someplace so that they can become something in the next phase.

The next phase is creation. And that's when you take those beautiful ideas from the curation moment and turn them into something that is going to connect with your audience. And this is where young and I really kind of are aligned. Right. So is that idea going to be a blog post? Is it going to be a Facebook Live? Is it going to be an email campaign? Is it going to be a podcast episode, right? Is it going to be a social media post? Is it going to be something on Pinterest? Or, you know, is it going to be your speech for a live event? Right, so those are the options, it could be text only, it could be with a graphic without a graphic, and Yong is the queen of helping you repurpose that. So if it is a podcast episode, that idea, she can help you take the podcast, grab quotes from it. The quotes can then become social media posts, right? Then you send out an email with graphics and the link to the download the podcast like there's all these things that you can do. But right now you're just taking the idea from the curation phase, and putting it into the creation and deciding how that idea is going to become a message for your audience.

So for example, I love lighthouses so if there was a lighthouse quote that I came up with in the curation phase, now I'm going to sit down at Canva. And I'm gonna take some graphics that are branded for me like my, my colors are blue, and green and preppy stripes. And if there's a beach or a lighthouse, you can be sure it's probably my post if you see it in your newsfeed. And I'm going to lay that over and I'm going to put the quote on the graphic and I'm going to, that's going to be the creation part. Obviously, I'm just giving you a very simple example of a quote, which is inspiration, turning it into a graphic.

And then the third phase you guys is the calendaring. And this is when your awesome post idea, which is now a graphic with a quote is going to meet your dream client. So where and when, where would it be what platform?

So am I going to use this quote on Instagram? Am I going to use it on Facebook? Is it Am I going to use it on Twitter? at LinkedIn, I'm going to decide that and then I'm going to get it scheduled. Do you see the difference here, intentionally setting up my content to go out and meet my dream, my dream clients when and where they need it, right. So if it's a graphic, typically it will be on Instagram and may also go on Facebook. But you know, that's all a conversation for a longer podcast. But let's just talk about that you've got the idea. You've turned it into something beautiful, something that you know your audience needs right now. And then you decide when and where it's going to meet them. And that's the calendaring part.

And I do want to point out that there are tons of schedulers out there it is, at the time of this recording, it is 2020 technology is our friend. And what it allows you to do is create a strategy so that you could be doing the things that you really love in your business and not worrying about your marketing. Okay, so curation, creation, and calendaring. And don't be afraid of using a scheduler, you can use the free Facebook scheduler, it's amazing. I just got an update today for the business suite, where you can schedule both Instagram and Facebook right from the app. But there's others post planner Hootsuite Buffer, Later, Planoly. Google and find one that fits your needs. Ask people in your groups what they use, ask them the pros and the cons, you're not in this alone. And I promise you, you will find a tool that will make this process even more amazing. So there's that's my three step strategy for marketing your business better and staying in the hands of the people who need to hear you.

Yong Pratt 31:36
So good. So think about this. Three steps, just three steps. There aren't 33 steps are 300 steps, Deb is suggesting three things. And if you can do those things consistently, that's when things are going to start to shift and change. And I will admit right now, on this podcast episode that as I've gotten ready for this launch, my calendaring of posts has gone by the wayside a bit on my calendar next Monday, however, is what I'm going to schedule out the next month of posts as I like to just do the one month because it's doable. It's not a huge like day long process. It just takes a little bit of time. And you know, like Deb said, I love to repurpose content. So knowing that I have content, I could have already, you know curated, I can just pick and choose whatever is going to be of service to all of you out there listening. If you follow me on Facebook, or Instagram or wherever else, you'll you'll see different things. And I think that's the beauty of this curation thing. Because it doesn't have to be one thing all the time, it can morph, it can change. But the idea here is the consistency bit because I think this is the part that I find the most challenging. And I would venture to say most business owners find it challenging to be consistent. I know when I talk about creating a podcast or creating a video series, I get a lot of pushback on you have to just do it, pick a day that works for you. It doesn't matter the format, whichever one is the easiest, like pick the easiest route, pick the best day for you and just make it happen. Try it for a quarter and see the results you get and and i think dad for you to consistency probably is one of those things that you know we talk about a lot because it does make a difference in the beginning. It's going to feel like Oh, no one's seeing my stuff like, no one's engaging. But get over time, the consistency will definitely catch up to you. And Pete, the people who are following you are going to be so grateful that you're consistently putting information out in front of them that they need. And the magic is that they're going to find the right post at the right time for them. Sounds weird. Definitely true.

Deb | For the Love of Your Biz 33:45
That's true. You always see the message that you need to see when you need to see it. And so from a content creation point, when you are setting up that that schedule that calendaring, know in your heart, that the message will be received when it needs to be received. And I do want to say that you I love that you said like next Monday, you're going to do that, do that work. So the creation, I want to make sure you guys are paying attention to when you feel at your best. So if you are someone like me that needs a nap around 2-3 in the afternoon, you will never see content creation in the mid middle of the day for me. I will get up on a Sunday morning if I have to and do my creation then because that's when I'm at my best things flow. There's no distractions. So this is really an important part of knowing when you're at your best when your energy is higher. I only do content creation twice a month, because I also pay attention to my cycle and my energy during my cycle and I have over the last five months identified when I am more outward and when I am more inward. And I don't expect a lot of myself when I'm more inward. So that week potentially is not used to create messaging that should go out. It'd be more behind the scenes stuff like bookkeeping, or things like tracking my social stats, which by the way, you mentioned consistency. When we did a challenge back in March, and everyone that was in the challenge, we asked them to do 21 days of posts, they could pick any of the 21 days in March, and everyone who participated 21, out of 31 days, they saw their engagement go up. And we're at right now at a point where I'm telling everybody to track their stats. And everyone who was consistently showing up for whatever consistently showing up looks like for them, saw an increase in engagement and reach those that didn't plan and did their social strategy by shooting from the hip, they saw a dip, they saw less engagement less than reach. So it is about showing up when your dream audience needs you.

Yong Pratt 35:59
Yeah, and the idea of just showing up like those two words showing up, and then you add the consistency piece to it. And it doesn't have to be the same days, every single week. I mean, like Deb's saying, you can really focus on when you're at your most energetic to create these things. So that you're creating things that you know, are quality, and that you're proud to put out there and share. And you don't have to wait until the last minute to put something because that gets really exhausting really fast. Trust me, I did that for a very long time. And, and I just, I got to not enjoy social media marketing for a while because it felt hard, because I was always trying to make it up on the fly, trying to solve the problems thinking about Okay, what happened today that I could share? Because it's just hard to share it like that. So. So as you're listening, think about your month, think about your week, when during the week, can you be consistent and show up perhaps live or do a podcast or put out a blog post? Like when can you do that? When can you commit? And then when are you going to commit to scheduling it out? Because I know that is definitely you know, a lot of us. Yeah, a lot of us do the work and then we forget to schedule, it's like oh, shoot, then we're back in that challenging, it feels hard step. But if we let these tools that technology has provided to us, if we let them do the work they're meant to do and just do our work to put in there so it can schedule it out. Again, that is so freeing. And then social media marketing, or just marketing in general, becomes really fun, because you just see it like you. It's like this big, beautiful machine, this wheel that keeps turning, you keep putting things into the wheel, you keep moving forward, you keep putting more stuff in, and it's just this beautiful cycle and this machine that works for you, instead of you working for it.

Deb | For the Love of Your Biz 37:50
Totally, I agree. Ease, flow. Pay attention to when your energy is at its best. And when you're feeling creative, and just don't get caught up in thinking I have to post three times a day every day. Like, I do want to add that. You know, your you may think and you may wish that your dream clients or your fans and followers are like sitting on a Tuesday. It's too like oh, yawn usually post it two o'clock on Tuesdays. Where's her post? Like? That's not real? Not. But if you're wondering why your post at 10:30pm Mountain Time isn't getting the attention that it deserves. It's because of when it went out. So think about your your dream client. When is he or she online? When are they scrolling the newsfeed learn their habits so that you can be there and give them the message they need to hear when they need to hear it.

Yong Pratt 38:47
So good. Yes, it doesn't have to be hard. It can be easy, it can be joyful, you can get to that state of flow. And that's what Deb does best. She has a million ideas she has every month, I gift for the people who aren't in her community. I am there. I've been there for quite some time. I love it because it's always full of gifts. Because when it comes to posting, you know, sometimes if we are busy, we don't, the ideas aren't flowing like they normally would be. So here's them, giving us this list of ideas, not a curated thing where you post this picture with this caption because I've done that. And that never felt right, because the pictures alone never represented what I like to

Deb | For the Love of Your Biz 39:26
I know. I know

Yong Pratt 39:28
A little disconnect with that. So I know and I learned. I wore orange today for a very specific reason. Well, I love orange anyway, but I know did you just did a video today where you shared something brand new for the month of October. Can you tell us about it?

Deb | For the Love of Your Biz 39:43
So every month inside my Facebook community, which is free. It's called social post ideas with Deb La Flamme, I'm sure we'll link to that. Every month. I give you guys a gift, a content calendar full of creative social media prompts that you can use right away and what I love about it is Like if you're if you want to swim in the pool, but you don't know how to get into the pool. Imagine you and I are up on the diving board together. And I'm holding your hand as we jump in. So I give you the prompt, right? So a prompt could be share a statistic, right? Every one of you have something valuable that you can share with your audience that could be showing them that what you offer you sell, you know, whatever product or service, that you could share a statistic about your industry, that's a social post idea right there. Like you're like, Oh, my gosh, I totally know that. Right. So if you're in the health industry, or you're an attorney, or you're a baker, you're an online business coach, there are statistics that you can show, to prove to your dream client that they need to work with you or this is why they need what you sell. Another example is asking for reviews. I know you're like, Oh gosh, like what I have to do that. Now here's the thing, you don't have to do it. But I can tell you that if you use 50% of my social posts, ideas and your content each month, you're in your reach, and your engagement will double. And I know that for sure. Because I've watched clients come into the group use these pop these prompts in their own way, like Yong said, You're not I'm not writing the captions for you. I'm not giving you the graphics. It has to be in your voice. That's what's going to set you apart from everyone else like you. And even if you are an author, or you are a massage therapist, or you own a dance studio, or you're an online business coach, even if you and all of your peers are in my group together, the beauty is when I say share a fill in the blank post, you're all going to do it in your own way. That's the beauty of my social post calendar. So in addition to the ideas, I give you national days that I know you can use in your business, and high level themes for the month that we're in, and I support you and cheer you on every step of the way.

Yong Pratt 41:58
Absolutely. And I will be the first to attest to that, that Deb is there every step of the way.

Deb | For the Love of Your Biz 42:03
My favorite place online.

Yong Pratt 42:04
She give us practical examples. So no matter what your industry is, or you're a brick and mortar business, or an online business owner, she's always giving different examples of how you can apply these particular ideas in your business. So if you need ideas, I will definitely link up your group Deb in the show notes of this episode. Because I believe that if you're in business, you need to be marketing better. And there's no better person on the planet to help you with that than Deb. Now, Deb, as we wrap up this interview, I have one last juicy question for you. Are you ready?

Deb | For the Love of Your Biz 42:39
I am ready.

Yong Pratt 42:40
It is this...So how, for the listeners out there, what is your number one tip for helping them to really stay true to their real selves, and let all of their awesome shine through in their business?

Deb | For the Love of Your Biz 42:55
So if I had to pick just one? I would my advice would be if your daughter or son was watching you in your business? Would they see you as they see you online? So I make sure that when I do something online, that my kids would say that's my mom. That's my mom's voice. That's how my mom talks. That's the kind of gifts my mother would use. And today actually, I did a Reel on Instagram. And I'm waiting for my teenager to say mom, mom. Yep, that was you. Like I was dancing like me. I was lip synching like me. And I don't ever want my kids to see or hear anything that I say that isn't true to me.

Yong Pratt 43:50
Mmmm...so good. And again, I have goosebumps because I know I have two daughters as well. And yeah, to know that. I'm staying true to me. And they can recognize that even if they're not in business, but they just know me for who I am. And your your daughters see you for who you are. And they could recognize and pick out from a lineup of posts. Which one is yours? Oh, that is truly amazing. Thank you for sharing that.

You bet. And I will tell you that what I have a business friend, video video marketing coach who I've known for 15 years, and he will text me and say you are the most consistent, authentic person I've ever seen. You're still saying the same thing that you were saying five years ago, and people are just actually listening, right? So I haven't really changed my messaging. I've just gotten clear about who I can serve and how I can serve you. But that is the ultimate compliment, right? Like you you are still saying the same things like I'm not jumping on every bandwagon and I'm really staying true to what I know to be true for you to market better. So that's a really Really beautiful thing too.

So good. Deb, I want to thank you so much for being here today sharing your wealth of knowledge, sharing the fact that marketing doesn't have to be hard. It can be small, and it can be fun, especially when they have at their side, your monthly social post calendars. So much for being here.

Deb | For the Love of Your Biz 45:19
As always, thank you Yong. Being in space in in the virtual space or in space, a space with you is always super fun.

Yong Pratt 45:25
Thanks, Deb.

Deb | For the Love of Your Biz 45:27
Thank you.

Yong Pratt 45:29
Next week, you'll hear from me on the final episode of 2020. Together, we'll reminisce about 2020 and I'll be diving into more of my journey from performing art studio owner to becoming doctor content. Here's a little spoiler, I'll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live trainings, sharing real-world examples of showing up as your real self in your business using your awesome content. I'll be sure to link up the group on today's show notes at www.YongPratt.com/313.

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!

Quotes & Graphics for Sharing

I decided to pay attention to what filled me up. And that was and still is helping you market your business better by giving you those content ideas to connect with your dream clients online.Click To Tweet
It's important for us to pay attention to what lights us up and to look for people who love the things that don't fill us up.Click To Tweet
When you hear someone read your bio aloud, it puts you in your space where you get to shine your light and not worry about anyone else ahead of you, next to you, or coming after you.Click To Tweet

Yong Pratt - Deb Laflamme - Amplify Your Awesome™ Yong Pratt - Deb Laflamme - Amplify Your Awesome™ Yong Pratt - Deb Laflamme - Amplify Your Awesome™


Rebel, Rule Breaker, Entrepreneur

Rebel, Rule Breaker, Entrepreneur

[0:00] Tammy Pereira, Tammy P. has been in marketing for over 20 years. She a Facebook Ads, Facebook Ninja expert. She’s a speaker. She’s an online business owner that practices what she preaches


[2:08] Tammy’s back story and how she found her way to live video and Facebook Ads


[8:41] Choosing simplicity and consistency in business and how Tammy leaned into visibility


[11:24] Doing it scared


[13:42] Creating, reinventing, and a thirst for knowledge


[20:52] Choosing alignment, being a rebel, and doing things her own way


[27:15] Connect with Tammy inside her Facebook Group


[28:10] Tammy’s recommendation for showing up and Amplify Your Awesome


Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Welcome back to The Amplify Your Awesome™. I am so glad you are tuning in today because today's guest is someone that I've connected with a couple times before and every time we connect and chat, we just there's this inspiration that happens. And I cannot wait to introduce you to Tammy Pereira, who actually has been on the show before. So let me tell you a little bit about Tammy. Tammy has been in marketing for over 20 years, which is an amazing feat to be in one particular industry for that long. In that time, though, she has morphed and changed and now really focuses in on Facebook ads. But she is definitely more than just a Facebook ads expert. She is also helping people in the corporate space with their marketing and advertising, consulting. And she's a strategist. She's a speaker. She's an online business owner, who definitely definitely practices what she preaches. Tammy, I'm so glad you're back for another interview here on the podcast.

Tammy Pereria 1:46
I'm happy to be here, Yong. And thank you for that wonderful introduction. You're amazing too. So amazing.

Yong Pratt 1:53
Yeah, my pleasure. So tell me, can you take us back because you you've been in business for a very long time, and you've done different things in this realm. Can you take us back to the beginning of your story about, you know, why you chose to be an entrepreneur and what that has looked like for you? Yeah, actually,

Tammy Pereria 2:08
I want to go a couple years back, because, for me, it was really what I've been thinking about most recently, over the past weeks and months, is kind of my my step into the online space. Because as you said, I've I'm not new to marketing and advertising, definitely not. I pretend like I am younger than I am don't tell anybody

And um, but yeah, it was an interesting journey. Even coming in from working, I was working in advertising. I've been also working as a corporate consultant, with marketing teams and things like that. And when I started to see other opportunities, and specifically starting to kind of dip my toes into the online space. I started to realize that it's a whole nother world out here. Like it's a whole nother world. And it was almost like learning a whole nother language. And so it was an interesting journey, because I was unaware even of how to market my business in the online space versus corporate. It's a totally different world, totally different world. Um, but I'm so grateful that I have done that, because I've really worked to really work to make my business successful, and especially over the past year. So I'm excited about that. But I'll take you back a little bit. I actually, this is going to be funny.

But when I came into the online space, I was on Pinterest. This is like my point of entry, I would say back in way back in 2016. Yong. So I think it was 2016 pretty sure. And I went on Pinterest and Pinterest told me that I needed to blog every day in order to build a successful online business for real. So that was like the advice that I did four years ago. So I think I went through about 100 blog posts and I was like, This is exhausting. This is not for me. And this is not really working. So there's got to be something else out here that I'm not seeing. I don't know, like I wanted to figure it out. I felt like for some reason, I had this I had this calling for whatever reason, I can't even explain it. But um, to to kind of kind of shift my business a bit and I didn't know exactly why. And so I started to I joined a mastermind I actually was in this kind of digital marketing mastermind because at the time, I considered myself a digital marketer. I was just doing digital marketing. I was filling in that gap for marketing people from marketing teams and corporate. So it's like okay, yeah, I could call myself a digital marketer. And I was in I joined some different groups. I joined some masterminds, I joined some courses, things Like that. And I started to realize that this is great. And there's like a whole nother world that I definitely want to jump into. I was really started to be interested, I really started to see kind of where this could go where this could take me. And one of the things that was really, it's so, so basic, but it is also about creating content. And it's always also about using the skills that we already have, is I had something to say, and a lot of us I know are experts. And we have something to say we have something to share, we have something that can help other, you know, can help other people, right, because everybody's at different stages along their path along their journey.

And for me, I just started talking, and specifically, I wasn't super fancy about it. But I just started talking into my iPhone or onto my computer, publicly, not in public, but in the like, on the computer, on my Facebook page. That's it, or on the computer, not mostly on my personal profile, because I was too shy. And a lot of people now are like, you're too shy, what are you talking about? You talk all day long. And I was shy because I was used to being this person that was behind the scenes, I was used to be this person that was not in the front, that I wasn't I didn't know what that was like. And when I started to go on camera, so to speak, just in a small way I found my voice. And so that was really, really instrumental for me more so than blogging, was putting my face on camera talking about something that I know marketing for five or 10 minutes. That's how it started. For me Simple as that. Not any more complicated than that.

Yong Pratt 6:45
Well, isn't it interesting that when we find these things in our lives, it usually is the simple things. It's not the things that are super complicated, because for me, when I switched from, you know, brick and mortar business to online, everyone's like, oh, it'll be fine. It's all the same. But like you said, it's a different language. And you know, brick and mortar businesses have their work cut out for them. Because not only do they have to do that, they also have to be really good at online marketing, in order for the businesses to stand out in their particular areas. So yeah, it's the simple things that are usually the things that lead us to success, the fastest. And the most, I guess I'll say, easy. And I know in the digital world, the entrepreneur space, the word easy, is not always one that people celebrate. Because sometimes, you know, we think, oh, it has to be complicated, we need a funnel, we need all these things with 55 steps, and everyone has to go through this way. And we're going to hide behind all of this technology, we're going to hide behind all of these things that we build, which are exciting because we build them. But then when you realize that, oh, gosh, all those years, it didn't have to be so hard. So I love that you made it simple. You just pulled out your camera, and you just started talking. And that really kind of propelled this whole business of yours now where you just got on camera, and I love it because you always have the pink headphones on. So I know you're very identifiable. But yeah, it is just those little baby steps. It doesn't have to be huge. This doesn't have to be, you know, webinar right out of the gate, it can be five or 10 minutes. And then what Tammy can do with that on the back end, you know, that's really where the magic comes in. Because you just show up as yourself. And you know, then she takes it and makes sure that you have all the right people coming to watch your video and supporting you. So amazing. Simple is always best love it.

Tammy Pereria 8:41
Yeah, and the other piece of it was talking and doing live video. But there is a piece there that it was me becoming unseen me becoming. And people talk and throw around the word visibility a lot. But it really was that simple. And there was a thing of consistency. So I did decide that I was going to show up every single week. I didn't, I didn't really set it as like, Oh, I'm going to do this as a goal. It's just something that evolved over time is that I enjoyed doing it. I didn't enjoy doing it. When I first started, I was terrible at it. But I kept going with it. I'm not I don't I can't tell you why I just did it was one thing that I was able to be very consistent with where I would do one video a week, go show up live on my Facebook page five or 10 minutes. And I would talk about what I already know. And I would do that one time a week. And I would do that one time a week. And I would do it consistently until I did it for a solid year. Um, and that's how I started actually growing my business in the online space. It wasn't any more complicated than that.

Yong Pratt 9:44
Oh my gosh, I love it. Simplicity and consistency. Deciding. Making a choice in the moment that I'm going to do this and the way I'm going to do it is this and it doesn't have to be fancy. It doesn't have to be complicated. I'm just going to go on camera and share and I know video for a lot of people is daunting. In the beginning, it was for me as well. And I've shared with you before, Tammy that, for me to be here on video to like, it feels so natural, and I have so much fun doing it. It's my favorite way to create content out of all of them. However, it's been a really long time in the making to get here. And the way it happened was to do it over and over again. And to feel insecure about doing it. But then just saying, you know what, Okay, next time, it's going to get better. And next time, I'm going to get better. And you'll learn every time you do a video, and then to do a whole year being consistent on weekly video. That's a huge accomplishment. So if you're out there listening, thinking, marking, marketing is super complicated. Take Tammy's words of advice to heart. Think about the simple. Think about the easiest path, what is the easiest way for you to to let people know that you do awesome things and that they need to connect with you. I mean, that's all it took. And I love that and to see the progress because we've known each other now for a couple years, I think to see this transformation of, you know, you just showing up in the beginning. And now like you're you're rocking it's like, I mean, you're helping other people be seen now. Because you you went out there, you were the scientist, you tested out what worked and what didn't work. And now you're giving your clients such huge results. So congratulations.

Tammy Pereria 11:24
Thank you. Thanks a lot. I love that. I love it. Yeah, it's great. And it it really, um, it really propelled me it really was the kind of the catalyst I guess would be the word. When I was dipping my toes in, I was a little scared. But I just did it. And I got so much encouragement from others to keep going as well. They would tell me that they watched my videos and things like that. And now it feels so natural to me to just come in and do a podcast with you. It feels natural to do a live video. I have interviews this week. I have presentations this week. And I just love it.

Yong Pratt 12:03
So good. And I think that part of the moment you get there in your business and you love what you're doing, that's when things get really, really fun. Because it doesn't feel like work. It just feels like you're playing it, it feels like you get to show up as the real self. You don't have to hide behind anybody else or anybody else's rules. You just get to go out there and make your own rules. And that's really what this podcast this season is all about about us being able to as entrepreneurs, take the reins and say, You know what, okay, I like these things over here. But no, like, not everything on this list works for me. So to take the things that were for you that serve you, and then leave out the rest. So if you're out there, and you're someone like me, who is a course junkie. I love learning. I love different marketing tactics, and just learning about a lot of different things. I have a lot of courses. And I say that proudly now, because now I know, from each of those things, I gleaned at least one nugget that I have literally applied, it may not have been what they were promoting in the program. But I have gained something from every single investment that I've made. And I know Tammy, you create a lot of courses and your courses are so fun, so full of value, and they're so actionable, which I get. I love I love courses where you can actually go in, do the thing, and then you see a result. So amazing. I want to commend you also for the courses you're creating, because you're able to impact more people who may not be able to hire you one on one quite yet. But they have access to you in a different way that you can actually leverage that in your business.

Tammy Pereria 13:42
Yeah, and I actually love creating courses as well. That was something that I started doing actually over the past year. And that was something that I realized, you know, I used to be, this is another lesson. Actually, I learned over the past year. I don't know if this will help anybody to say it, but I'm just going to say it is I used to only believe that I could serve people on only the highest level. So this is kind of a bit of a I don't know, mindset issue or limiting belief like I can only help them if I work with them one on one. And what I discovered and it still comes back actually sometimes for me, although I still enjoy I enjoy working with clients one on one, but I discovered that I also love creating courses. And this is this whole other thing that opened up for me this past year. And again didn't plan for it kind of stepped into it a little bit backwards. Just like anything else kind of going with Okay, let's see, I have this idea. I'm just gonna put it out there. Um, and so I truly love one of the things that I love doing is I love creating like, I have eight ideas lined up already over the next like I can't stop coming up with ideas. So it's and I know that's a lot of entrepreneurs have that, but the difference for me over this past year was that I had a lot of ideas in the past as an entrepreneur. And I didn't actually do them, I didn't take the action. So I've broken it down recently into three parts, it's almost like the decision part. So for me, like deciding that I want to create, do a course, right, like, I like doing courses, I'm going to do courses, and they help people enjoy them, right. And so once I got anchored into the fact that courses can help people, and that people have can can learn from me, and I enjoy teaching, and I enjoy people learning from you, then I then I will create the course idea. So it's sort of like deciding what it is that you want to do. And then creating, which I love creating, like, literally, I can't stop creating. Um, and so whatever the idea is, I always have new things that came up with, I just came up with something new today. Always reinventing all these things. And so if you're a person that loves creating, um, then definitely, this can work. And courses can work. And I still believe that there is a place for courses, I know people talk about the market saturated and all this stuff. But some people they are busy, the like you said, they don't have a ton of time, they don't have a ton, you know, maybe they don't want to invest right in a kind of a bigger program. Or maybe they don't have time to have time, right. They just want to learn on their own, but they still want to learn there's still a thirst for knowledge and thirst to learn, then you can still create these courses. And what I learned was that it's a way for people to come in and kind of experience experience a little of me, right and experience kind of what I'm all about and how my perspective on teaching what I teach. The other piece, though, is that before I had all these ideas in I did not execute on the idea. So what changed for me this past year, and this is why I'm sharing this with you is that I actually took action. And I know, I know, I know, I know that when we are creative people when we are people that like to create for me when I create it like comes from my heart. So it's like I know what it is it comes from my heart. I know that people are going to love it. Um, but there's something about actually putting it out there creating something and then saying, hey, people, do you want this thing that I created? And it's almost like, it's an artistic thing, even though what I create is courses, and quite quote practical, I guess, practical marketing advice. But um, yeah, there's something to creating something and then actually taking action and putting that thing bringing it to life, and having people experience it. So the big step for me this past year was actually the fact that I created courses. But I actually allowed myself to put them out there and allowed people to experience them them by basically saying, Hey, guys, they're for sale, I created some things, and here they are, and do you want them? And then people were like, yes. And I'm like, oh, why didn't I just do that before? Like,

Yong Pratt 18:07
I love that Tammy, and I've been giggling throughout this process, because you and I have talked off camera several times about this idea that we are compulsive creators. We never stop creating, and to have these ideas. And, you know, I'm sure people who are listening can relate to the fact that these ideas spring up. And you know, sometimes inspiration hits us when we are least expecting it. And then we just don't know what to do with this thing. You know, we we think about it like, Oh, that's a good idea. And then we just, we talk ourselves out of doing it. So I love that your first step is making the decision that you're going to do this. And then and then asking people if they're interested and then taking action and making the thing and putting it out into the world where people can actually consume your information and get to know you and have a result in the process. I think that's such brilliant advice that you just have to decide. So if you have a course inside of you, and you're thinking, Oh, I would love to teach people this. People always ask me about doing this. What if you could do this, you go out there, you make a decision. You ask people, if they're interested, you put the thing together. And then you offer it to the world. I mean, that coupled with just showing up and doing the thing, like the action piece, I think for a lot of us gets lost in the shuffle of the everyday to do list. Like there's so many things that we're all doing every day, but to commit and then to take action on me like I think you have summarized several different courses I've created, or several different courses I've taken on creating courses and marketing courses. Like it really can be that simple. And I just again, I'm going to come back to that word because in business, yeah, it's almost a bad word to say simple or easy. When you find the right things. When you find the right tribe of people and you find this place where it feels like it's more fun. It doesn't feel like work. You're excited to get up every day. That's what business needs to be. And not everyone experiences that in the beginning. And, you know, you've been on this road for a long time, as have I. And so finally to get here, you know, 20 plus years later for both of us, and like, all those years of hustling and thinking, we need to get into the blogging every day, and following all these rules, and this is the way to success. And if you do this, you'll make a million dollars. And that's never the case. Because there's always a bit of disconnect in those scenarios about who I don't, I don't feel good about that part of it, or like, you, I don't want to do that. You know, so wouldn't when marketing can be fun, creation can be fun, and it's just joyful to, to have this business of yours. And you're eager to serve people. I mean, that's really what business, I would love that to be business for everybody, because it feels amazing.

Tammy Pereria 20:52
Yeah, and I got to say with that last part of like, people telling me what to do. I'm an entrepreneur, and I'm a rebel. And I'm also an I'm a rule breaker. So when people give me like a linear line to follow, it never works for me. So that was another thing that I discovered, is, uh, I have to do it my way. And if it's somebody says, you have to do these eight things, and four of those things don't feel aligned for me, and I'm not going to do them. I don't care what they say, like, you can make a million dollars if you do these four things, or eight things, and I can only do four of them. It's actually me wanting to do it. Because if we don't want to do it, then we're not going to do it. So, um, there's many, like you said, there's many, many different ways to market a business, many, I mean, I've been doing this for 20 years, it's, it's really all the same. And I have so many of these discussions every day. But that is the point. I mean, actually, that's what I love about marketing and advertising is that there are many ways to do it. And the point is, we get to decide. So once I realized that piece was like, I don't actually need to follow advice. But I like this little advice over here, and I like it over here, and I'm going to mix it up, and I'm going to make it into my own recipe, then it works for me, then it all of a sudden started to work for me. And if somebody said to me, okay, in order to sell 80 of your courses, you need to post eight times a day. And I don't want to post eight times a day, because that doesn't feel good to me. Because I feel like I'm spamming people, guess what, I'm not going to do it, right, just not going to do it. So that was a huge realization. Also, for me this week, this past year, I would say, I do things my way. Now I it's not like I'm not ever taking other people's advice. But when it comes down to it, I already know, it all comes from me, actually, it all comes from me. So I so I have to be the one that decides like this, I have to you know, I want to feel it's not I have to that is totally the wrong word. I want to feel proud about things that I'm creating. And I want to also like, the way that I'm putting it out there, it can't feel icky to me. So again, it doesn't matter. Because if I don't feel good about the way that I'm creating, if I don't feel good about the way that I'm marketing, it's just not going to happen for me. Um, and so that was another big thing. And so many people come to me because I do some coaching and things like that. And they say, well, so and so told me, I had to do it this way. And I'm like, do you want to do it that way? And they're like, no, and I'm like, you don't have to, you don't have to. Nobody says, and once I realized that that was the truth, my business just absolutely changed. It changed. Because every day I get to decide. Every day I get to decide, it's every day could be a blank canvas, I could just decide, you know what, I'm gonna do things completely different tomorrow. And that's it.

Yong Pratt 23:54
So good. So for all of you out there, you have been given permission to break the rules and do things your own way and do in a way that feels good. Because sometimes I know, I was that rule follower as a kid, I didn't ever want to break the rules. So when it came to thinking outside this, these boxes of do it this way, this way. I had a really hard time with that because, like, ooh, I don't want to break the rules. But I think somewhere deep down for all of us. We all do know the way we sometimes get in our own way and say, Oh, that's that wouldn't work because oh, because of this, right? We put these excuses in these roadblocks. And I think we all do it. But as an entrepreneur, you know, entrepreneurship is really about taking these risks and and doing these things and going out on there. You know, jumping off the ledge, knowing that there's going to be a parachute and saying, Oh, awesome, okay, I get I get to choose I get to wear, you know, the cap or whatever. Whatever it is for you, like signifies like your headphones, and I love it. Yes, we all need a pair of pink headphones in our lives for sure. But yeah, knowing that, at the end of the day, I think we all deep down know, we just don't always take the time to stop and listen to what is already inside us. And that real us bury deep inside. It is now time like this year has thrown us for a lot of loops, it is time to dig down, you know, grab out those big dreams, grab out those things you've been putting off and do them, you know, reach out to Tammy reach out to me, you know, let us help you get to where you want to go. Because it really is possible to build these amazing businesses had just feel amazing, that really shine the light on who we are as humans, how we can offer those things to the world. You know, and since my background is in performing arts, I always think about, you mentioned earlier that even though what you do is not necessarily creative, it's a creative process to put all these things together. And I always think about everything that I do, as choreographing, because it's no different than that. So the analogy of coming up with this idea, figuring out okay, what do I need to make this idea work? How can I arrange it? Okay, I'll try it like this, oh, well, that doesn't work. So let me rearrange these people on the stage or in the business, we're in the program. And then at the end, you have this beautiful thing that has the capability and the ability to to reach people at an emotional level, where they feel things where they are inspired to take action, where they're inspired, just to go out there and really show up as their real selves. And that is definitely you know, such a great way to summarize this whole, this whole interview, Tammy is being the real you is possible, we just need to be a little bit open to the possibilities of what we know is inside and allow those ideas to be brought into the world in any way that we can imagine them because we get to make the rules. It is our business. To me, I want to make sure that people who want to know more about you and how you help people build businesses online using Facebook ads, where is the best place for them to connect with you?

Tammy Pereria 27:15
Yeah, the best place is in my group that is called it's a free group. It's Facebook Ads for Women Entrepreneurs.

Yong Pratt 27:23
And the name says it all. I know, you recently went through a name change and this one is so spot on, because it talks about exactly what you do and how you serve. And yeah, the women and they're always excited when you're in there, doing your videos showing up. You're always giving great value. And Tammy, I want to ask you one final question. And it's kind of a doozy. Are you ready for it?

Tammy Pereria 27:44
Oh, boy, let me prepare. Okay, yeah.

Yong Pratt 27:46
Okay. Tell me what is your number one tip or piece of advice. For everyone listening who's out there thinking, Okay, have a business or have an idea for a business, but I just, I don't know how to show up as the real me? How would you recommend that people find the real them so they can show up and amplify all the stuff that makes them awesome?

Tammy Pereria 28:10
That's a big, that's a really big question. Um, the thing is, is that. The thing is, if you don't show up, you're not really bringing to life, your gifts. And so I don't have a choice anymore. In showing up. I don't, it's not something like, Oh, I'm tired, I don't feel like getting out of bed today, I don't have a choice. Because if I don't bring my gifts, then I am not helping others. And I'm not doing what I'm supposed to be doing in my life. So I know that right now is what I do. This is what I'm supposed to be doing. I've had all of all, all roads have led me to where I am right now. And is sometimes listening is sometimes sometimes we know what those paths are. So if you're in a state of, let's say, kind of a lot of people, we use the term of like stuck, not sure where to go, whatever it is fill in the blank. But deep down, we know where to go and what to do. And we know if there was path a or Class B, which one feels better? And really it comes down to that like which one would you rather do? It's not any more complicated than that. If somebody said to me came out and said, Hey, I'm gonna give you a million dollars. If you go back into your corporate job, I would say no, because I don't want to do that. I want to be an entrepreneur. I want to help women succeed in business.

Yong Pratt 29:43
So good. And again, I love that you brought it back to like the theme of this episode, simplicity. It doesn't have to be hard, and we stop ourselves by making it more complicated than it needs to be. If you can embrace the simplicity. Listen to those those Inklings that come up sometimes and you just these ideas of inspiration. Those are the things we need to be doing every day. And just to show up, because if you're not sharing your gifts fully with the people around you, and helping them do whatever it is that you do, you're doing them a disservice. And if you can always come from that place of always wanting to serve and knowing that someone is missing out, someone's not accomplishing their goals, someone is not reaching their potential because you didn't show up. That's a big deal. It is a really big deal. We're all put on this planet for a reason. So when you can show up fully in that and serve and find joy, and embrace the simple. That's the magic of being an entrepreneur. Tammy, I want to thank you so much for being here today and sharing your wealth of knowledge. I really want to make sure people connect with you. I will put everything where I'll put the link to your group in today's show notes because, yes, if they have an online business, you need to be in there live. So I definitely want to make some connections. Thank you so much for being here.

Tammy Pereria 31:09
Thank you Yong. This is amazing.

Next week, you'll hear from Deb LaFlamme, the chief Ideapreneur at For the Love of Your Biz, and we're diving into one of my favorite topics, doing less to achieve more. Until then come on over and join me inside my Facebook community where I do live trainings every week, sharing real world examples of showing up as your real self in your business using your awesome content. I'll link the group directly at today's show notes. www.Yong pratt.com/312

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™



Wanna know Yong’s Must-Have Tools & Resources to Amplify Your Awesome?

Grab her free Content Marketing Toolkit Today.


Quotes & Images for Sharing

I'm an entrepreneur, and I'm a rebel. I'm also an I'm a rule breaker and I have to do it my way.Click To Tweet

Live video and consistency took me from becoming unseen to me becoming visible.Click To Tweet

What I love about marketing and advertising is that there are many ways to do it. And the point is, we get to decide.Click To Tweet


Love the food that loves you back

Love the food that loves you back

Today’s topic is one that few of us think about regularly. It’s a topic that has the potential to help us thrive as entrepreneurs or one that may cause us to struggle if we neglect it. And I’ll introduce you to an awesome entrepreneur that has simplified and has changed the way we view this very topic.


Timaree Hagenberger, AKA the Nutrition Professor, joins us today to talk about loving the food that loves you back.


You’ll discover


  • The importance nutrition plays on performance, especially as an entrepreneur,


  • How a plant-based diet can help you thrive,


  • Tips on creating meals your family will love WITHOUT you needing to do all the work,


  • And so much more!


Plus Timaree will share the resource for you or that would make a perfect gift this holiday season. It’s been a total game-changer in Yong’s house.


[0:00]  When it comes to building your awesome business, one of the things that gets overlooked most often is something that most of us don’t think about. So today, I wanted to bring on a guest who could really pull back the curtain and share with us how if we are missing this critical piece, when we’re building our businesses, it definitely could affect us, in not the best of ways. What is this thing I’m talking about? I’m talking about our nutrition. The things that we put into our bodies, day in and day out, absolutely can help us or hurt us as we are building our business. So with all of that in mind, I want to welcome our amazing guest today, nutrition Professor herself Timaree Hagenberger. 

[1:34] Timaree’s backstory  

[4:24] Taking care of your future self today

[10:03] Timaree’s recommendations for pantry staples and examples of how to use them quickly and easily

[19:01] The importance of breakfast for business owners and how taking care of your future self is a gift 

[24:46] The reason behind Timaree’s Book, The Foodie Bar Way.   

[26:50] Using foodie bars to make family meals more enjoyable and give kids autonomy   

[32:49] Where to learn more from Timaree and how to get her book, The Foodie Bar Way  

Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to amplify your awesome.

When it comes to building your awesome business, one of the things that gets overlooked most often is something that most of us don't think about. So today, I wanted to bring on a guest who could really pull back the curtain and share with us how if we are missing this critical piece, when we're building our businesses, it definitely could affect us, in not the best of ways. What is this thing I'm talking about? I'm talking about our nutrition. The things that we put into our bodies, day in and day out, absolutely can help us or hurt us as we are building our business. So with all of that in mind, I want to welcome our amazing guest today that nutrition Professor herself Timaree Hagenberger. Welcome to the show to Timaree!

Timaree Hagenberger 1:34
Hello! I am so excited to join you. There, this is such a critical piece that people just don't even, they don't even consider it. They just feel what they feel and they try to push really hard to just keep working, working, keep working. And they don't realize how good they could feel and how much more effective they can be.

So you introduced me as the Nutrition Professor, and I am actually a full-time nutrition professor at Cosumnes River College in Sacramento, California. And I've been doing this this is year 21 years. I'm also a registered dietitian, with a master's degree in Public Health. And I'm also a certified exercise physiologist through the American College of Sports Medicine. And I love what I do. So whenever I listen to a podcast about finding your passion and making sure that you have a way to live that passion, whether it be in your day to day work, or your side, hustle, I live it in every chance I get. I absolutely love sharing information with others, and helping them to optimize their quality of life, no matter what they want to pursue.

Yong Pratt 3:01
Oh my gosh, so much goodness, just in that little bit. The fact that you have been living the work that you're doing in nutrition, helping people to optimize our health for all these years is huge. And I just want to give a little backstory to that too. Timaree and I actually met fairly recently. She attended a summit that I was part of over the summer. And then via email, we've been keeping in touch - reaching out. And then we connected and we had so many things in common. And then when I knew that she was doing all this with nutrition, she has an amazing book, which I'll share with you at the end, how you can get your hands on it, because it is just amazing. Your family is going to thank you for it. I just knew I had to have her on the show. So Timaree, thank you so much for being here and for sharing your vast knowledge in this particular arena of nutrition because it is definitely something that I know, I personally have overlooked at different parts of my life. And when I have, I can definitely tell the difference. And so when it comes to building our business, and making sure that we're caring for ourselves most appropriately, what is something we just need to remember going in because nutrition can sometimes be tough. There's lots of conflicting information out there on the internet. What's something that we can all start doing today?

Timaree Hagenberger 4:24
All right, well, there are a lot of different things we can do. And one, the first thing that I think about when I think about someone really committed to building their business, which means working. Unfortunately for many of us because of so many competing priorities, we need to work late or start early in the morning. And so not having food at your fingertips, that can optimize your mental status is a huge overlook and so when we

Just interestingly. When I talk to my students, when we had classes in person right now we're all remote, I told them that I had worked for years and years and years at the college that I do. And in that whole time, I had gone out to lunch probably maybe two or three times over 15, 16, 17 years. And they look at me in they're thinking what? We go every day. You know, my students do fast food and whatever all the time. And they said, don't you get bored? And I said, No, absolutely. I could most certainly take the time, rush off campus, be subjected to whatever options were out there, and pay, be pointed back to campus, or can take the time, over the weekend, which is typically what I do make up my lunches for the week, have them in my little fridge, so that I get to choose exactly what I want. And I can enjoy them at the speed that I wish. And I am saving. I'm sitting down, I'm saving time, and I'm giving you exactly what I want. Because the my past me, right took care of my future me. And it's so it's, it's the true definition of have it your way.

So now, let's fast forward into COVID times where we're not, we're not even at work, we're trying to do all of this at home. And when people who are trying to get a lot of work done, and also are doing that work at home with a refrigerator in another, you know the kitchen in another room, they can if they don't plan ahead end up spending either a bunch of time in the kitchen making a breakfast that took away maybe 45 minutes of their work time because they didn't plan ahead. And they just decided, Well, what do I feel like, or they end up going into the kitchen and just trying to find something quick, like some kind of snacky overprocessed product, or energy drink or something like that, where they think I'll just eat this. And it'll just get me through. And they don't realize that they're not optimizing that opportunity. But when they walk into their kitchen, and they open that fridge and they see their breakfast, let's say breakfast, oatmeal, that they've made a little overnight oats. That's something that people you know, are interested in and they see the little containers, they grab a jar. It already has some goodness in there that they prepared all in one shot on Sunday, bring it back to their desk, or take that 10 minutes to sit outside. When the air is clean, right? Take a nice little time to themselves and get right back and focus on what you need to for their business. Taking that extra time pays you because you're taking care of your future self pays you big dividends all week long.

Yong Pratt 8:24
You brought up a ton of good points to hear and and really the idea that our society tells us that we need to be moving fast. Things have to go fast, fast, fast, and we're always in a hurry, and the temptation to grab something on the go. While it seems convenient in the moment, like you said, we need to think about our future selves, when you should really consider how that food we're going to intake into our bodies is going to affect us throughout our workdays, throughout the weekend. And I know for me, I've been working on doing a new eating program, which has been a plant based program. And I'm prepping on Sundays. So literally, I'm making my breakfast, my lunch and my dinner on Sundays. Yes, it takes some time, but it's kind of become my favorite day of the week. And then when I wake up, I just know what I'm going to have. And it's there. I can take it out of the freezer, I can pop it in the microwave, I can take it with me. It makes it so so convenient. So for those of you who are out there wanting to grab things fast, definitely take Timaree's advice and prep things that are easy. Prep things that are delicious. And prep things that are going to really give you the energy you need to run a business because if you're like me and you run a business and you have kids and you have all sorts of things that you're doing, and if you're not feeding yourself the right things, we can definitely run out of energy quickly. So Timaree let's talk about some thoughts for how people can quickly prep their breakfast or their lunch to take with them. What are some of the staples that you would recommend we all have in our pantries.

Timaree Hagenberger 10:03
Okay, so I have many, many articles on my website, the Nutrition Professor dot com, that will detail all kinds of tips and recipes. And I have videos of me shopping, and then cooking and just podcast episodes. I have all kinds of resources. And one of my articles I talked about meal planning wisdom, and this idea that everything can be personalized.

So the question about let's take breakfast, and you can also transition this slowly. So I, we didn't talk about this yet, but in 2011, so I've been a dietitian for years and years since 1999. But in 2011, we transitioned my family to plant based whole foods. And it was a big transition because we were omnivores. We ate everything before and we have not ever stepped back. We have just never felt better. And with that transition, I was looking at what are the foods we enjoy? And how can I make those in a way that truly loves us back. So my little tagline for my nutrition professor is love the foods that love you back. And so when we think about that, I want you to always make this personal to you.

So for breakfast, what do you enjoy? And that can honestly be the types of foods but also thinking about textures. So, for example, my husband does not enjoy the texture of oatmeal. So it doesn't matter how its prepared. As far as like a porridge. He's not interested. Whether it's overnight oats. Whether it's hot, that's not of any interest to him. But he does like bars. So I could take the oatmeal and bake it into oatmeal bars. And he will eat that or oatmeal muffins. So when you have, so the oatmeal is wonderful because it's a whole grain. And it's going to give us the complex carbohydrate that we need to sustain energy for our brain and our red blood cells. So when you think about now doesn't have to be oatmeal. No, could it be something like a quinoa or a bulgur or some other grain whole grain? Absolutely.

And if you don't want a grain, you have sweet potato. You can do all kinds of things for breakfast. But once you have an idea about what you enjoy, then being able to customize that and add in the most nutritious options possible, makes the most sense.

So when you think about oatmeal, and we'll just drill down so people can get an idea kind of the mindset. But if you think about oatmeal, we go from very processed to whole. So very processed would be a cereal that's made of oats, like Cheerios, or oat squares. So those poor little oats have been processed heavily, and blown up and cooked. And so those are going to be the least healthy. And then you're moving into instant oatmeal, which is pretty mushy, it has lots of sugar and other additives. Then you get into old fashion, which is the five minute oats and those have just been steamed and rolled. They've been cut and rolled. And then you move into steel cut, which have just been cut, and that's why the different texture, and then you get into oat groats, which are the little hard oats that you would be able to soak and then cook. They do take a little longer, but you're getting closer to the whole grain which has all of nutrition that it was meant to provide because it's the closest version to the way it was grown. So when you take something like the that basis and you can be anywhere on the continuum, and just be moving towards the more whole version. But then we don't want just oats. We want to take that opportunity to add in some fabulous fruit that full of antioxidants. So that's why you asked the question, what kind of berries because berries are the highest level as far as fruits for cell protection, so your own self protection. So what kinds of berries could you have? So, when I think of berries, I think of expensive raspberries. The little plastic package that somehow molds between the time I get them at the grocery store and the time I come home. And that frustrates me to no end, so I spend my resources financially on frozen berries, and then they're ready whenever I need them. So, grocery outlet close to me sell organic frozen berries, I always have them in my freezer. They also have mango. They also have strawberries. And so then I start to think, okay, I'll add those. So now I have berries, and a grain. And then spice is really important flavor. So I have a choice is blend in Foodie Bar Way Cookbook, as well as I have it on my website. And that adds in not only flavor, but antioxidants, which can also further protect yourselves. So now we've built oatmeal with berries and spice: chai spice, pumpkin pie spice, whatever your favorites are. And then you can take it to the next level. And this may sound a little loopy, but it's amazing. Don't knock it before you try it is to add a legume - a bean. So I often will add black beans or white beans to my oatmeal. Because I want even more staying power. I want more fiber. I want more protein. And then I'll add flaxseed, ground flax on top of that, or chia. I'll cook it in with the chia. And I make this I usually will add the beans just the morning of but everything else, I'll make it for the week. Have those little containers. And that's just one way that I do. I wash one pot, and I've got all my little containers. I'm ready to go. So that's a little bit of information about how I would mindset wise, start with something like breakfast.

Yong Pratt 17:16
That's so good. And it reminds me so much about how we look at business, right. We start with, we have different elements we put together. And when you have them together, it creates this complete thing, whether it's a course a program, a video, a podcast, but layering all those different elements, those different spices. And I did a whole series of podcast episodes called The Spice in Your Podcasting Life.' And it was about this about all the different flavors, all the different textures, you can add in to whatever you're doing to really give people this wow factor. And even just you describing all these yummy things and how you prep, just one meal. And you can have it all week. And you can change up the variety. You can add different texture, you can add different flavors, different spices. It's making me hungry just talking about this because I can just see it happening in my mind's eye and it brings a smile to my face. Because when we take the time to prepare things, and not always do things, spur of the moment. And yes, I realize sometimes we have to do things for the moment. And that's where things like you know, the fast foods come in. But if we just are thinking about how can we make food prep? Super easy? How can we make our food delicious? How can we make our food less costly? You've given us ideas on all these things. And this is just breakfast. So thank you so much for laying out how to really go out there and prep and start to build better breakfast because when you had that great breakfast, it really sets you up for success in the rest of your day.

Timaree Hagenberger 19:01
And it does. And the a couple of things that makes me think of the first is that the research about when to eat because there's a lot of information now about intermittent fasting and people are confused about a lot of things. But their research has come back incredibly in support of having your meals earlier in the day. So the idea of having a good amount of time between your last meal and your next meal The next day, but having that first meal in the morning. So your body physiologically is set up to handle food earlier and it's it's crazy. They even change your life. They think people that work night shift right who are kind of their circadian rhythm is upside down and they still have a much more difficult time handling digestion of their food after like after 7pm. So eating that making sure that breakfast. To go back to the old adage of breakfast, like again, lunch like a prince and dinner like a pauper. That idea actually rings true in the research. The other thing that what you had said made me think about is the Foodie Bar Way Cookbook. Because in there, we have an oatmeal Foodie Bars. So that idea is that you customize it. And depending on how you like I said, you want to know yourself. So if you're someone who says, I can eat the same breakfast every day, and I'm good, then you can make that breakfast like I mentioned. You can add everything you wanted to it on that night that you prep it. But if there's someone who's oh, I get bored, I don't want the same thing every day as far as like flavoring, then what you do is you make your base oatmeal, let's say with with apples, and I have this set up in the Foodie Bar Way. And then every day, you add different textures. So one day, it's lubitz. Another day it's mango. Another strawberries. And then if you're someone who says I can't even do oatmeal every day, then you do oatmeal, and you have it two or three days and you spread it out. And then in between, you make my scramble, which I have a Foodie Bar for breakfast scramble, and then you get to switch off, but you still use those ideas and that prep that you did on Sunday. But then every day is an adventure that you can just personalize and individualize.

But like you had said this, when we take care of our future self in this way, it truly feels like a gift. And I have my little container of whatever it is right? If it's the breakfast or lunch, I look at it and smile and think, yeah, someone really important made this for me, me, you know. I really took that time to say I am and my health is important enough because a lot of people rely on, I can't miss class students can miss a class teacher cannot miss the class. So I never have had a substitute in 21 years. Because it's that important to me to be there. And so I take care of myself, though. And that's through nutrition and exercise. And something else that obviously we talked about. But there's so much that we can share about nutrition.

Yong Pratt 22:58
Absolutely, there's so many facets. And I think this is what I think this is why it's so easy sometimes to not do the things we know we need to do. Because there's so much conflicting information out there. You know, one site you go to says this is good one site you go to so this does that same thing as bad. So as consumers, it's sometimes hard to wade through all of the vast amounts of knowledge. But having you here with all of your decades of knowledge in this arena is awesome for us as business owners, because it's just nice to know that people are out there talking about real foods. They're living this lifestyle, and they're teaching others to do the same. And the fact that you've been able to help your students who are in college, you know, have these great meals, they can prepare on a budget that suits them. That's a really big deal, too. And you mentioned a couple times now about your book, The Foodie Bar Way and I wanted to dive in more about this because you were so sweet. You sent me a signed copy of this book, and it's such a cool book. And I will have to say when you first started telling me about the footie bar away, I was thinking of a bar you took with you with you. And I think I don't know if you can talk to that because I think some people might be thinking when they bars, the bar that's processed from the store that we take. Timaree's book is awesome, because it basically it's, if you imagine having this beautiful breakfast bar laid out with all these different foods for all the different meals. You said earlier that this is an adventure, eating can be an adventure, and if you set up these Foodie Bars for your family, everyone gets to go on an adventure they want to go on and no one is subjected to eating the same thing. Because not everyone likes the same things. So let's go back and tell me the backstory behind this book and why you published it.

Timaree Hagenberger 24:46
So yea the Foodie Bar interesting because that's one thing that's hard for people if unless they hear me speak and I can explain it. When they hear The Foodie Bar Way, they think of a new trick quote unquote You know, nutrition bar energy bar granola bar. And that's not it, we're talking about like the Taco Bar. So the idea is, is kind of most people have had experience with like the Chipotle you know, experience. So it's like Forks Over Knives, if anybody's ever watched that movie meat, which is health, you know, reversing our number one killers with food. So Forks Over Knives, meets Chipoltle with a sprinkle of The Flavor Bible, which is a book that shows how different flavors can complement each other. It's like something of a chef's reference, because I teach cooking classes.

So this idea that everybody gets their own choices, but you only put out the very best options for everyone. So this was my answer to the challenge of taking care of my family. So I have two kids, and they're very close to your kids age. If they're not exactly I think they are 15 or 14 and 17. Exactly the same age. Yes. And so we transition when they were five and eight, to plant based. And so I was the one who was responsible, you know, for all this food. And so I was trying to figure out how can we do it, where it's safe to experiment. And it's safe to personalize without having the the casserole scenario, okay, this is casserole scenario. You make a casserole, and then your kids say, there's olives in there. And you say, yes, of course, there's all because yesterday, you told me how much you love olives.

Yong Pratt 26:50
So true.

Timaree Hagenberger 26:51
And they say. No, no, no, no, no, not in that. I mean, I like olives in the other thing but not in this, and then nobody, right? And then you're like, forget it. I'm fine, go out, right. And this whole little thing explodes. Instead of doing that, you have all of the options set out and everybody gets to make their own plate, or their own whatever if it's pizza. So this makes all the difference. In fact, let me share something quickly.

So myself and my very close friend that was with me right through this whole process of me developing this book. afterwards. She said, I have to tell you last night, I had a moment she said I was just done with the family. Like I was just they were all just letting me get to eat. There's nothing... everybody's complaining. She said I thought of you and decided I was going to do your own Foodie Bar. She said instead of it was for dinner, and it's fun to do breakfast for dinner. So she said okay, so I made some oatmeal. And then I had all the little things for them to add the cinnamon and the nuts and all you know, because I give lots of options for what to put on top. She said you would have thought that. She's worked Disneyland said you could she said if I was mixed up and put it on the table. They would have all had conniption fits just so upset. But the fact that they had their own little bowl, and they put their own little you know, whether it was maple syrup, or you know, whatever she wanted, she may have even you know had little bits of coconut or chocolate chips or nuts or whatever works for her family, right blueberries all that. She said they were so excited to make it on their own. And that may you know be it may sound like too good to be true. But how often do we love to be able to say I would like this and this and this and this and that on it? Nope. I think another scoop of that. Perfect, thank you. I mean, that is just a dream. So whether you do you know just a family with this or when we all can spend more time together, the Foodie Bars make the best potlucks ever, because everybody can bring an item. And then you set this up. We do a baked potato I've done a potato bar Foodie Bar, they just follow the guidance I have in the book because every bar has a Basic Bar and a Raising the Bar section and so the basic bar are just the ingredients you need to put something together where you have no time, no money and no cooking experience, which is where my students are at. And then Raising The Bar is where I'd like to try something a little different. Maybe instead of for that big potato bar, maybe instead of buying a can of chili beans. I will make Timaree's seasoned black beans or garlic mushrooms or maybe homemade salsa instead of jarred salsa. And so they took these lists. And he had 63 people contribute to a big potato Foodie Bar, we had five tables of things to put on potatoes. I mean, it was just

Yong Pratt 30:15
Oh, my goodness.

Timaree Hagenberger 30:16
So fun. And it was great because some people don't feel comfortable, you know, with new recipes, but they'll bring a package of canned or a package of frozen organic corn, or they'll bring, you know, a red cabbage slice, and others will say, Oh, no, I'll make your sofritas. I'll make your beans. So just that idea of, you know, someone grabbed a potato and could just pick what they wanted. If they don't like olives, great, just skip them, you know, for you. But this works in your family and at work, and in the community as well. Just a different approach entirely to thinking about food and meals.

Yong Pratt 31:02
Absolutely. And I can definitely attest to the fact that when we do these bars, dinner is so successful. So for all of you parents out there who may be dealing with kids having school from home, like my kids do. They were given Chromebooks and they get to do school, on their Chromebook during the day. They're home all day long. And so literally, food is always a question, you know. What's for this meal and what's for this meal? But by having some of these core ingredients available, and having lots of options that I can chop up and pre cut up and have them in the fridge, it makes it so easy. So there are fewer arguments. There are fewer, there's less time being spent on having to meal prep, because everyone can kind of choose their adventure. And I know for us, it has saved so much time. And now going forward, I pretty much want to make every meal a bar, because it's just so much easier just to have all the individual ingredients, and everyone gets to choose what sounds good to them right then. And like you said, it's not a casserole, where everything's baked in, and all of a sudden, nobody wants it, there's always going to be something. And this is from our experience, there's always something that everyone likes. And some people will choose more of one thing and less of another. And that's totally okay. But at the end of the day, at the end of each meal, everyone's gotten exactly what they wanted. They weren't told what to eat, because they got to choose your own adventure. And I just love the whole philosophy Timaree of The Foodie Bar Way and I want to make sure that people can get their hands on this book, because I truly believe that every family, especially if you have kids, or you're just busy, and but you will still want to take good care of yourself. You want to feed yourself well. So you can build this business that you're building and do your awesome work. Where can they get a copy of this book?

Timaree Hagenberger 32:49
So the best way is to actually go to FoodieBars.com So f-o-o-d-i-e b-a-r-s dot com. And that's my website for my book. Um, you can get it on Amazon. But for those of us business owners, we know how much Amazon takes, though it's actually. If you get it through foodiebars.com, I will sign a personalized note and stick it in there and take it to the post office myself. Or my husband will take it for me. And it it is full of all of the family favorites, the pasta, the pizza, the nachos. It's breakfast, lunch, dinner bars, and dessert cookies and but they're all here, and I teach you how to make salad dressings. And without any oil. It's just it is the best of the best for your body. And the more you spend time eating this way as a family, the more you will be able to save resources, which we can talk about on another episode for healthcare and all the rest of it. But it this is a really fun, fun book it every recipe has a picture that I took, because my students wanted to see pictures. So there's even a section about how to keep produce lasting longer. And it's every single type of produce I use in the book. So it's exactly the idea not something I just cut and pasted from the internet. So it's just it's, it's how to set up your kitchen, how to set up your mindset. And then you jump right into very easy recipes that everybody can help contribute.

On that last thing I wanted to mention were saying that you really enjoy us with family. And not only can you enjoy the meals, but you can also use it as an opportunity to give them a little autonomy in prepping certain depending on their age. You can have them work in a team or by themselves. To prep certain pieces of the bar, and all come together to share the meal, that's for grandparents, that's good for parents, especially now when we feel like they just are doing too much school on their, you know, just too much sitting too much computer. So to give them something to do, that's fun. I know a lot of grandparents end up trying to them, the cheap foods, instead of this would be a much better experience. If you said, hey, let's do a Foodie Bar, a specialty bar for dinner and help me with the parts that we're going to make to put together is way better than Hey, let's go to McDonald's drive thru and then eat in my car, you know, that's, we can do better.

Yong Pratt 35:47
So true. And you brought up a really, really, really key point that I want to, to make sure that we repeat. And that's the fact that as parents, Mom and Dad, we don't have to be responsible for all the meals. If we're gonna include our kids, get them up from behind their computers. Get them interacting with you. Get them having fun in the kitchen, to help them understand that food is our fuel, food can be fun. And when it comes to choosing, we ultimately get to make our own way down this amazing journey when we do the footie bar way. So Timaree I want to thank you for so many things for saying yes to this podcast, for sending me a copy of this book so we can test it out. And then just for sharing your wisdom with your students at your college and online. And I will definitely make sure that over on our show notes at www.YongPratt.com, I going to link directly to where you can get Timaree's book, definitely get it from her. I'm going to link out to her blog so if you need more ideas, you want to see more pictures, you want to see how she does things, I will definitely link it up there as well. And with that Timaree, I just want to say a big thank you for the work that you're doing right now. Because

Timaree Hagenberger 37:02
You're welcome.

Yong Pratt 37:02
It's so needed. Oh, thank you. Thank you. Yes, it's so needed right now, in a time when we're all thinking a little bit more about our health, given the situation in the world. And if we can take these small steps every day and employ things like creating Foodie Bars for our family and take back our health, by feeding ourselves well, that my friend is going to have huge ripple effects across the globe. So thank you.

Timaree Hagenberger 37:29
Well, it does. It allows all of these business owners that have so much to give to the world, we have to take care of ourselves. Because if we're not feeling well, then we cannot contribute. And we need to make sure that our businesses are thriving, so that we can get the word out and we can help more more people. And the other thing is we don't want to be super successful, and then be unhealthy. Because there was a fabulous quote that said that Healthy People have 1000s of wishes, and unhealthy people only have one. And I think that just rings so true, that we pushed so hard, but we were not able to enjoy the health that we can actually have. And we need to model that for the kids. So this is really important.

Yong Pratt 38:28
Yes. Yes, you're very welcome and Timaree and I would both definitely tell all of you to take care of yourself first. Because like she just shared that if you're not taking care of yourself, if you're not at your optimum health, it's really hard and exhausting to take care of all the other people that depend on us. So when you take control of your health, and the first step, of course, is grabbing Timaree's book, it's going to make all the difference for you. So thank you again, Timaree for being here. And for all of you listening. Thank you for tuning in. We're giving you permission to take a step back, do a little self care. feed yourself well, so that you can support your family and you can support your business and cheers, everyone.

Next week, you'll hear from Facebook ads expert Tammy P, and her story of building a business around everything that makes her so awesome. Until then, come on over and join me inside my Facebook community where I do live weekly trainings, sharing real world examples of showing up as your real self in business.

Until then, come on over to join me inside my Facebook community where I do weekly trainings, sharing real world examples of showing up as the real you in your business with your awesome content. I'll link the group directly at today's show notes at www.YongPratt.com/311.

Thanks for tuning in to the Amplify Your Awesome™ Podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™


Quotes & Images to Share

Love the food that loves you backClick To Tweet
Most people don't realize how good they could feel and how much more effective they can be with the right nutrition. Click To Tweet
We have to take care of ourselves as business owners. If we're not feeling well, then we cannot contribute. And we need to make sure that our businesses are thriving so that we can help more people.Click To Tweet

The Nutrition Professor on the Amplify Your Awesome™ Podcast with Yong Pratt

The Nutrition Professor on the Amplify Your Awesome™ Podcast with Yong Pratt


A Podcast Feast for You

A Podcast Feast for You

Whether you’ll be shopping in stores this holiday weekend or online in your PJs from the comfort of your living room, today’s episode is a calorie-free feast for you to enjoy.


You’ll get tons of goodness without any of the guilt as Yong shares her top episode recommendations from 2020 today on episode #310.


Welcome back and thanks for joining me for today’s podcast feast.


2020 has been quite a year am I right?


So many things in our lives have had to be done differently or bypassed altogether.


  • My kiddos have had to adjust to learning from their laptops at home since spring and the debate about who’s hogging the most wi-fi is a near-daily occurrence.


  • My oldest, a high school senior, is missing out on senior year experiences, though she’s relishing distance learning.


  • My youngest, on the other hand, is far from enjoying this new way of learning. She’s been asked to start her high school journey devoid of friends and all the feelings associated with starting a new school. 


  • My husband got to move back home after working out of town for the latter half of 2019 and took a promotion at work.


  • My mom sold the house she and my dad shared for years, my brother’s old house, to downsize and live in a 5th wheel on our property since it’s just her at home as my dad’s in full-time care.


  • My dad’s had to adjust to living without our frequent visits or home-cooked meals since the nursing home has been locked down since spring.


There have so many changes for my loved ones in 2020, yet for me, very little has changed.


  • I still get to work from home, choosing which hours I work, and hand-selecting clients and projects I adore.


  • I still have the freedom to choose which room in our house I want to work from as I chase the sunniest spots throughout the day. 


  • I still get to connect with amazing humans on zoom and get to be curious on every podcast interview. And this podcast has been a constant source of joy and fulfillment. 


To date, there are 57 episodes for you to enjoy from this year alone spanning 3 seasons:


  • The tail end of season 3 with 7 episodes


  • Season 4 with 35 episodes


  • And the newest, # 5 which launched 2 months ago on September 28th with 15 episodes so far.


With 57 episodes to choose from, how did I narrow down what to share with you on this feast?


It wasn’t easy, believe me. It almost felt like choosing which of my children to put into the spotlight…


My preference, of course, would be that you take a listen to all the episodes from 2020, however, I wanted to respect your precious time this holiday weekend and provide you with some inspiration and actionable content to make the last month of 2020 one of your best!


I’ve divided this feast into 4 parts:


  1. Kids as content creators

  2. Productivity
  3. Content Amplification and repurposing
  4. Building a business based on the REAL you – one that amplifies your awesome.


Let’s start with one of my all-time favorite topics:


Kids as creators and entrepreneurs


For those that are newer to the podcast, you may not know that I ran a brick and mortar performing arts school for 17 years before coming into the online space in 2017. During those years, I published 2 versions of this podcast entitled, Raising smART Kids and Raising smART Kids 2.0 which I resurrected to support the launch of my first book, Raising a Superhero: How to Unleash Your Child’s 8 Super Powers and Propel Learning through the arts.


Those podcasts were focused on kids and nurturing their growth and development through the arts.


And once upon a time, this very podcast was once called Our Young Creators. The focus was on kids and the contributions they can make to this realm of content creation. 


The focus of the podcast, long before this year’s pandemic and the need to give kids a positive way in which to use their digital devices, was on empowering kids to turn consumption time on devices into creation time. If you’re interested in learning more about Our Young Creators and how you can empower your own kiddos let me know 👇 so I can help.


Episode 272: Helping Our Kids Navigate This New Norm Using Technology

Episode 285: Raising Entrepreneurs




As we wrap up 2020, some of the most frequently asked questions I get are about how I get so much done.


As a Human Design Projector, I’ve learned that my role is this life is to guide others and not do all the work because I have limited energy to do all.the.things.


I’ve had a long and complicated relationship with productivity and my compulsion to just do more over the years. 


I’m now able to embrace my Projectorness because of what I’ve learned from many, many mentors including Dave Crenshaw and Darren Hardy on my quest to improve productivity. 


I have 3 episodes for you that unpack some of the ways in which I’ve been able to improve my productivity. I’ve been doing more experiments in increasing my productivity and would love to share on future episodes of the podcast.


Episode 270: The Time Tracking Experiment

Episode 271: Increasing Productivity with Time Blocking

Episode 275: Increasing Productivity and Time Management with Rhythm Calendars 


Content and repurposing


To round out this holiday feast, here are some episodes that will help YOU to embrace your content and help you mine for the gold (or the acres of diamonds) that you’re already sitting on.


One of the things I’m enjoying so much right now is guiding and brainstorming with my clients on the multitude of ways they can monetize the content they’ve already created through my Content C.P.R. Framework.


If you want to learn more about the ways in which you can monetize your content, head over to today’s show notes, and let me know. If you leave me a comment, I’ll reach out personally and hop on the phone with you to talk about your content.


Episode 267: Your Content Runneth Over

Episode 268: Does Your Content Need CPR? 

Episode 284: Why content repurposing is VITAL to your business

Episode 286: Dr. Conten’ts Love/Hate Relationship with Content Repurposing

Episode 287: 3 Super Simple Ways to Repurpose Blog Posts

Episode 288: Podcasting Repurposing: 3 Easy Tips

Episode 289: Get More Eyeballs on Your Videos with these 3 tips

Episode 290: 5 Easy Ways to Get More Readers for Your Book(s)

Episode 291: 3 Steps to Start Repurposing Your Content Today

Episode 292:Content Repurposing Roundup


Showing up as the REAL You

Before wrapping up this episode, I also want to remind you what’s waiting for you on the most recent season, #5.

Episode 294: Will the REAL You Please Stand Up


If you’re keen to hear examples of biz owners just like you building businesses based around everything that makes them awesome, Season 5 is for you!!!


On episodes 295 – 309, you’ll hear parts 1 and 2 from 7 amazing humans and business owners, all of whom have made pivots big and small in their businesses to serve the world in bigger ways.


And I even snuck into the launch episodes to share part 1 of my entrepreneurial journey and to celebrate the big milestone – our 300th episode! You’ll hear part 2 of my story on the final episode of the year. Episode 300



Well, there you have it!


A podcast feast for you to enjoy this holiday season. I’d love to hear which episode or episodes resonate the most with you.

Tell me your favs, ask questions about kids and content, productivity, or about how you can monetize, repurpose, and automate your content 👇


I want to thank you from the bottom of my heart for listening to this episode. For supporting the podcast. For being a sounding board for all my crazy experiments, and for the countless messages, emails, and texts for all of you sharing how this podcast has helped on your journey to Amplify Your Awesome™


Next Week on the Podcast


Next week, we’ll dive into a topic that few of us think about regularly. It’s a topic that has the potential to help us thrive as entrepreneurs or one that may cause us to struggle if we neglect it. And I’ll introduce you to an awesome entrepreneur that has simplified and has changed the way we view this very topic.


Join Yong inside the Arena of Awesome


And don’t forget to join Yong every Tuesday inside of the Arena of Awesome for 2-Minute Tuesdays. You’ll hear real-world examples of showing up as the real you in your biz using your awesome content – all in just 2 minutes.


See acast.com/privacy for privacy and opt-out information.