Hiya beautiful!

Summer is right around the corner…are you ready?


I adore summers with my kids – camping, fishing, lounging in our PJs snuggled up with a good book or movie, sunshine – it’s been in the low 40s for days on end with lots of rain with snow in the forecast so I’m ready for lots of sunshine!


The countdown is on at our house…


With only 12 days left in the school year, I’ve been spending lots of time strategizing how I’ll balance summer vacation, family time, and work.

Loving what I do means I could literally work on and in my business all day long, leaving my kids to fend for themselves without more mom time. Enter…mom guilt!


Can you relate?


Trying to balance summer fun with work used to be a real struggle because I didn’t have much of a summer success plan in place for myself. That all changed when I started connecting with amazing women across the globe on Planet Internet in real time, screen to screen (thank you technology!!!).


By having real conversations, I was able to craft a plan for myself that allowed me to work far LESS and spend MORE time with the most important people in my life.


Today, I want to share one of those conversations with you. In this video, you’ll meet Shannon Robison – a homeschooling mama of 8 that helps moms simplify healthy living. Shannon shares super doable tips to make THIS the best summer ever.


With summer right around the corner, how do we craft the best one yet with the help of our kids?”


P.S. Be sure to COMMENT on the video by clicking the F for FB button.


P.P.S. If you know any other moms looking for simple ways to create an extraordinary summer, please click SHARE.




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216 – Multiply Your Message Part 3

216 – Multiply Your Message Part 3

Now that you’ve turned your video content into audio content, what else can you do with that content?

Well, today we’re going to dive into the third piece of our five-part framework to talk about how and why you want to turn your video and audio into text.

Are you ready to dive in?

Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I’m your host, Yong Pratt, and I am thrilled you are tuning in today.

If you happened to miss any of the previous episodes where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.

Did you miss any of the Multiply Your Message Podcasts? Click below to listen:


  1. 211 – Multiply Your Message Part 1
  2. 212 BONUS : Kids + Video = Magic for your business
  3. 213 – Multiply YOur Message Part 2 [Audio]
  4. 214 BONUS – 3 Tools to Turn Audio into Video
  5. 215 BONUS – Are you repurposing your videos?
  6. 216 – Multiply Your Message 3 [text]
  7. 217 BONUS – A Podcasting Success Story with Nicole Thompson
  8. 218 – LIVE Podcasting Q&A
  9. 219 – Multiply Your Message 4 [quotes]
  10. 220 – Multiply Your Message 5 [audiograms]
  11. 221 – Multiply Your Message 6 [graphics]


Read Full Transcript

0:03  Now that you've turned your video content into audio content, what else can you do with that content?0:11  Well today we're going to dive in to the third piece of our five part framework to talk about how and why you want to turn your video and audio in to text. 0:25  Are you ready to dive in?0:28  Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I'm your host, Yong Pratt, and I am thrilled you are tuning in today.0:46  If you happened to miss any of the previous episode where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.1:03  If you haven't already grabbed our free five part framework, you can do so on today's show notes at yongpratt.com/216.1:16  Today we're going to talk about text, and three ways you can use text that you get from your audio and video content.1:28  The three reasons, you want to turn your audio or video into text are:1:35  Closed captioning; Creating blog posts; and Creating a book. 1:43  Now if that doesn't get you excited, I don't know what will because the idea of taking one piece of content and multiplying it and not really doing any more work is super exciting! When I first learned about repurposing and multiplying my message, I honestly felt like I was cheating because it was so easy once I found the right tools, and the right mentors.2:12  I had this vision that business and everything that was worth accomplishing needed to be really hard, and had to be a struggle. But once I discovered this idea of multiplying and really transforming one thing into many, my life changed completely. My business change completely. And now I get to spend more time doing the things that I love like being here on the podcast with you. 2:38  A lot of what happens to multiply the message we have here is done automatically. Now if you want to know what tools I'm using, you can definitely go back and listen to the podcast that come before this, and I will link them up in the show notes, so you can take them right there, take some notes and dive into some of these tools that we use every single day.3:05  Why text? I've shared that there are three reasons why you want to transform your video and audio into text, and we're going to start with number one: Closed captioning.3:18  Did you know that up to 70% of people watch their videos with the sound off?3:26  I know. I was totally blown away when I saw that stat because I like to listen to the person on the video. However, these days, a lot of people are watching videos at work, which I don't advocate by the way, or they're watching them at night when their family is in bed. They don't want to disrupt that portion of their day or their other family members, so they're listening now with the volume off.3:56  So say someone comes to your video and there's no captions. People may actually click away because they want to read what you have to say.4:11  I think most of us are missing out on the opportunity to reach more people and make a bigger impact because we are actually not using captions on our videos.4:24  Now if you are a fan of Facebook Live, like I am, this step can actually be done for you by Facebook.4:33  When you go to edit your video after you've recorded it, you can actually turn on the closed captioning. I do have to say that for me because I speak quickly, the captions are sometimes quite comical because what Facebook thinks I said is not really what I said so I have to go in there and do a bit of cleanup.4:56  For that reason, I actually choose to use another tool which is absolutely free. One of my new favorite tools, and I'm going to share with you at the end of this podcast, how you can get your hands on this tool because it has really changed the way that I view transcriptions, and how I can now use my text with the least effort on my part after that.5:22  So that's number one. You want to be able to transform your video or audio into text to create those closed captions, which can go on your videos on Facebook and on YouTube.5:36  Number two: Once you have your transcription you have a closed caption. You can actually go through and do a little bit of light editing on that text and turn it into a blog post. Now I know lots of people tell me they want to start a blog, but they're not good writers, they don't have time. I've been blogging this way for quite some time now, and it has really, really tightened up the amount of time that I'm spending blogging.6:07  I do of course, spend some time on other blog posts that are not video connected. However, a lot of our blog posts on our website are actually the cleaned up transcriptions with some punctuation and put into beautiful paragraphs. So it looks like a blog post.6:28  All right. Number three. The third way you can use the text, the transcription from your videos and audios, is to compile them all into a book.6:42  Did you catch that? A book.6:45  Now when I first thought about writing a book I had this vision in my head about sitting at my desk and spending hours and hours, staring at a blank screen with the cursor flashing and mocking me the whole time. And today when I think about writing a book, it's about how can I make a video and transcribe it? And then once it's transcribed, I can actually put a book together pretty quick.7:14  Now this was the exact process that I just went through a couple weeks ago I was in Dallas, at his #bizbesties retreat. I had the opportunity to do three talks or three presentations. All of those have since been transcribed. Two of them are actually the basis for my second book. Now there is still some editing and organizing of the book to do, but literally, I spoke, my book into existence. 7:46  That my friends is exciting! Starting with one piece of content (a video or audio), transcribing it, using it for closed captions, using it for a blog post, and creating a book out of one thing that is totally mind-blowing!8:04  I hope you are as excited as I am about all the things you can do by spending time on this great piece of content each week, and then Multiplying Your Message, by listening to this podcast and taking action on the steps.8:25  Tomorrow, I'm hosting a free live workshop, all about the Top 3 Myths, I hear from would-be podcasters that prevent them from starting. Well, we are going to bust through these myths and show you how you can overcome them in this live workshop. 8:46  If you want to join me, head over to yongpratt.com/216, and you can get access right there. If you're not able to make it live, don't worry, there will be a replay. You just need to get registered, so that I can send out the replay to you via email. 9:06  Okay, my friends, I look forward to the next episodes where we're going to dive into more of this five part framework, so that you can work smarter, not harder to Multiply Your Message and make a bigger impact in a faster, easier, and more joyful way. I'll catch you next time. Cheers.

Multiply YOUR Message

If you’re ready to Multiply YOUR Message, you’re gonna want to tune into this interview.

Yong interviews Hani Mourra, creator of Repurpose.io, one of Yong’s favorite and most-recommended tools to automate.

Sneak peek of what’s coming up in Repurpose.io.

? LinkedIn Video Publishing
? Video Trimmer
? Video Resizer

Try Repurpose for free today 

Drop your questions or feature requests in the comments below.

Please note this post may contain Affiliate Links. Our Young Creators/In a Weekend may be compensated if you choose to purchase through these links. Your purchases support this website, the podcast, and contribute to our programming for kids. Be aware that Yong only recommends products and services that she and her team personally use. 

BONUS 215 – Are you repurposing your videos?

Multiplying your message and turning one piece of content into many may be the difference between reaching hundreds of people and thousands. On this BONUS episode #215 you’ll discover more ways to repurpose your videos to Multiply Your Message.

Did you already grab a copy of my free 5 part framework to Multiply YOUR Message? Grab yours here as my gift at http://www.yongpratt.com/multiply

PLUS a live workshop for you – The top 3 myths that keep most would-be podcasters from launching. Save your seat at http://www.yongpratt.com/myths

The Evolution of a Podcast – Live Video

The Evolution of a Podcast – Live Video

Hey there and welcome to episode 202, The Evolution of a Podcast. I’m your host, Yong Pratt, Chief Dreamer and Creator of the in a weekend series of classes.


Today I want to take you inside the Evolution of the Podcast.


First, though, I want to ask YOU some questions. Feel free to answer out loud if that resonates with you. At the very minimum, I’d ask you to put some thought into the questions.


Have you ever started or completed a project only to discover it’s not exactly what you wanted?

Maybe you created it thinking you wanted to share X and discovered that you really wanted to share about Y?

Perhaps when you started the project, you had a certain goal, dream, or idea of who it was being created for only to discover that you’d missed the mark?


Did you ever feel “stuck” continuing on with a project because you were so far along that changing directions or pivoting felt too hard?


With those questions in mind, I want to take you back to the beginning of the podcast.


If you don’t already know, I started podcasting way back in 2013 which, compared to now, was the dinosaur age of podcasting…


The podcast was called Raising smART Kids and its focus was educating parents about the multitude of benefits they could expect for their kids through participating in the performing arts from brain-boosting benefits to the physical and everywhere in between.


At the time I launched the podcast, I had been running my brick and mortar performing arts school for almost 13 years and had been teaching dance for around 15. I had recently completed my Master’s degree in Kinesiology and health and my graduate school research most definitely informed my beliefs about teaching and learning.


During graduate school, I was introduced to the work of Harvard Professor, Howard Gardner, and his theory of multiple intelligences.


If you’ve not heard of the theory, it basically states that there are 8 distinct ways of learning and each of us has varying strenghts across the 8.


I personally call these strenghts, Superpowers. While some of us learn best visually, others have learn best or have superpowers in movement, music, socially, internally, in nature, verbally, or mathematically.


As exciting as this may sound, I was crushed to discover that traditional schools teach and test to only 2 of the 8, meaning the majority of kids are told they have weaknesses. These kids often get labeled as average, below average, or worse, learning disabled.


In the process of researching, learning, and applying Gardner’s theory in my own classrooms, at home with my own daughters, and reflecting on my own learning experiences, I made it my personal mission to share this theory with as many people as others and the podcast allowed me to do just that.


About 30ish episodes into the podcast, my desire to share about the arts, the brain, and learning, shifted slightly as my girls and I were spending increasing time diving into the 8 superpowers and doing lots of hands-on learning projects.


I wanted to share the steps to creating these learning adventures and did my best to do so through pictures and step-by-step instructions on the podcast and our website. I came to the realization that what I really wanted to share required me to do video and I, in no way, wanted to be on camera.


I was so scared to be on video that I literally talked myself out of it which basically meant the end of the podcast, for the time being, anyway….


Fast forward to May 3 years. I had just moved into a new facility one month before our year end concert and made the choice to relaunch the podcast to coincide and support the launch of my first book, Raising a Superhero: How to Unleash Your Child’s Superpowers and propel learning through the arts.


Yep, Dr. Gardner’s work was still top of mind for me and the podcasts and accompanying blog posts on his work literally became my first book with the help of my editor.


The podcast made its comeback in 2016 as Raising smART kids 2.0. This go round, I interviewed the movers and the shakers in the world of dance, education, and the arts. Video was still not something I wanted to do, yet I knew it was THE thing I needed to help me move forward in my business and in my life. So I leaned into my fear, hard.


This go-round, I reached 100 episodes and in the process, made yet another discovery. I shifted from focusing on the arts to focusing on technology – something I had done in the background of my own business for years and had been teaching my kids, yet never shared.

As I leaned more heavily into wanting to talk about kids and technology and how my own kids were creating amazing things in my business and for others, I knew that the podcast needed another name.


This pivot came a little over a year ago in January 2018. The podcast and the online business became Our Young Creators.

My passion became helping parents answer the question I had been getting for years…how do I get my kids OFF their devices?

What I realized was the issue wasn’t really how to get kids off devices. It was about teaching kids skills to turn their time on devices into something more productive – how to shift from becoming consumers on devices into becoming creators to help themselves and others.


A year later, the desire to help kids and parents shift the paradigm from being consumers on their devices into the creators of their own brighter futures is what drives us.


This drive is so strong, in fact, that our focus on kids and Our Young Creators is being elevated by turning it into our non-profit foundation and international training center for kids and families.


And that brings us full circle to where we are today…


The Our Young Creators Podcast is becoming drum roll, please…


In a Weekend with Yong Pratt.


The podcast will now be focused on helping business owners to simplify, automate, and leverage the often hidden assets in their business and life quickly. I’m stepping into the role as your deTECHtive as my friend, de-t-e-c-h-tive as my friend Deb Laflamme has dubbed me 🙂


Our passion and focus on kids will remain a part of the podcast as kids are one of the most often overlooked assets in a business. Each episode will focus on one of the 3 pillars of all our In a Weekend Series of Classes and with our private clients.


Let’s break down each of these pillars, shall we?


Pillar #1: Simplify

We’ll talk about the many ways to simplify and make things less complicated in your business. I’ve done complicated and now crave simplicity which happens to be my word for 2019.


When I’m doing anything, I always ask, is this, whatever it is, Is the simplest, easiest way to get the result I desire? What can I take out that isn’t essential?


Most of the simplicity in my business now comes from the creation of business systems or recipes as my friend, Kim White calls them.


These systems or recipes are the Repeatable, step-by-step written or video instructions for anything in your business that can be delegated. I’m working on delegating more in my business, too, so I’ll personally be testing out what I’ll share with you.


Pillar #2: Automate

Automation has gotten a bit of bad wrap as of late. The biggest objections I hear about automation is lack of control and loss of the personal touches, or more simply, the dehumanizing of a business.


The types of automations I’m be sharing will actually give you more control in your business while freeing up your valuable time so you can add MORE not fewer personal touches in your business. Sound good?


And that brings us to…


Pillar #3: Leverage

In the past week or so, I’ve been a guest over of the My Sexy Business Page with Kim White. We’ve been diving into hidden assets that many business owners overlook or have never even have considered.


Kids (your own or someone else’s), the documents, videos, audios and more you’ve created for your business that have died a slow painful death in your archives are just some of the overlooked assets inside a business. We’ll dive in an expose those assets and how you can leverage them to make a bigger impact.


At the end of each episode, I’ll bring the ideas full circle and give you examples of how you can bring your kids or your whole family into your business using these 3 core pillars.


The ideas, tactics, and strategies I’ll be sharing on the podcast have something in common – speed. I’ve personally discovered that when things take too long I likely won’t follow through to completion. For me, speed of implementation was the missing piece I’ve discovered to quickly move me forward and builds massive momentum.


The idea of speed is the reason the podcast will now be called In A Weekend. Because moving quickly has had such a profound impact on my business, I want to share this paradigm shift with all of YOU so you can implement ideas, literally, in a weekend.


Are you ready to simplify, automate, and leverage your business in a Weekend?


I, for one, am excited for this new adventure.


The evolution of the podcast is just one example of starting a project and making pivots when necessary. While every pivot has been challenging, each of them gets us closer and closer to living inside our Zone of Genius so we can help as many people as possible.


As Our Young Creators becomes In a Weekend, our passions for business, technology, and parenting collide in the most wonderful of ways, I want to encourage you take a look at your business.


Are there pivots in your life or business you’ve been putting off or talking yourself out of taking?


And if you’re ready to move forward together to simplify, automate, and leverage your lives and businesses quickly, In a Weekend, I encourage you to head over to yongpratt.com/workflow and grab our FREE In a Weekend content creating workflow, that we’ve only shared with our students until today. Grab your Workflow NOW


Find out how we turn every single video into multiple pieces of content quickly. By leveraging what we’ve already created and what we’ll create in the future, we’re able to simplify business using automations, by working smarter.


Again, you can grab the In a Weekend Content Workflow at yongpratt.com/workflow.


Thanks for tuning into Episode 202 of the Podcast. I’m Yong Pratt, Chief Dreamer, host of the In a Weekend podcast, and creator of the In a Weekend Series of Classes.


Stay tuned for the next podcast when I’ll reveal a brand new project we’ve been working on to help YOU leverage you, your skills, passions, or knowledge in a big way.


Until then, go out there and make it an amazing day. And be sure to come over to our NEW Facebook Page and give us a LIKE.