[0:00] Have you ever created a product, a service, a program or even a business? And in the beginning, you were so proud and so excited to share your baby with the world?

[0:12] Then at some point, you realize that something's not quite right. There's just something amiss. You've missed the mark, and you can't quite pinpoint it. What do you do?

[0:26] Well, you continue business as usual, serving your clients to the best of your abilities. And then one day, seemingly out of the blue. The answer hits you.

[0:37] That's exactly how it's been. With our upcoming rebrand coming your way on February 17 2020. Welcome to episode number 256 of the In a Weekend Podcast. I'm your host, Yong Pratt and today we're diving deep into the upcoming rebrand of the podcast and the entire business. In order for you fully to understand the rebrand though, I do need to give you a little bit of a backstory....

[1:09] In 2013, I published my first ebook on Amazon. It was called raising a superhero, how to unleash your child eight superpowers and propel learning through the arts. This idea of unleashing superpowers in kids was at the core of my performing arts school and it had been since day number one.

[1:35] Until the book though, I wasn't able to articulate what we did and what we provided quite so eloquently. The idea of superpowers, those things that make us unique, who we are and why people resonate with us helped to create a much better understanding of the services we provided for our community. It helped parents understand how we were different in language that wasn't flowery or what my friend Kim White would call 'girl speak.'

[2:06] In fact, embracing the imagery of superpowers and referring to kids as superheroes opened up the minds of many dads that would never have been interested in looking to us for classes for their kids. The book launched on the same day we celebrated our brand new facility. It was just weeks before the end of the year performance, and we hosted a traveling dance troupe to help kick off this new chapter.

[2:34] It was a truly amazing time for me and the families at my studio. It wasn't long after though, that I kept getting nudges, some bigger than others had led me into the online space. Once I arrived, I served a couple of different niches: one for performing arts studio owners needing help with their tech; one for parents based on the contents of my book; and most recently, podcasting.

[3:04] While each of them lit me up in different ways, none quite hit the mark, which probably sounds super weird. I know there are some of you listening that has never swayed from your current business. And I give you kudos for that. I'm just not one of those.

[3:20] Maybe it's the Aquarian in me. As an Aquarian, I'm creative, free-spirited, innovative, and a seeker of knowledge with a focus on growth. The plus side of being an Aquarian means I can often see the gaps others don't, especially in business, and I love dreaming up innovative and creative ways to solve problems. Conversely, I'm often never satisfied, so I'm always searching.

[3:52] Last year, the Aquarian in me launched three In a Weekend classes: one for podcasting, one for collaboration, and one for creating ebooks. In the process, I learned that as much as I love podcasting and helping amazing business owners like you create and launch their podcasts [books and collaborations], what I really adore is the strategy that goes behind it.

[4:17] Helping you create a business built on your unique gifts, knowledge, and experiences is the focus of this new brand. And it's based on superpowers. That's right. It's based on your superpowers and mine and what we can create together. I never in a million years would have thought that my first book would literally be the catalyst for this new brand.

[4:47] Four years ago, I released my take on unleashing superpowers into the world in the form of an eBook and on February 17 this idea is coming full circle. Get ready to unleash your superpowers in a big way, and share your awesomeness with the world. In the coming episodes, I'll be revealing something special we have in store for you to embrace your superpowers and commemorate relaunch day with us. Next week, I'll be sharing more about what the rebrand means for you. Until then, I wish you an amazing day. Cheers.