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Why We’re Rebranding

Why We’re Rebranding

[0:00] Have you ever created a product, a service, a program or even a business? And in the beginning, you were so proud and so excited to share your baby with the world? 

 

[0:12] Then at some point, you realize that something’s not quite right. There’s just something amiss. You’ve missed the mark, and you can’t quite pinpoint it. What do you do? 

 

[0:26] Well, you continue business as usual, serving your clients to the best of your abilities. And then one day, seemingly out of the blue. The answer hits you. 

 

[0:37] That’s exactly how it’s been with our upcoming rebrand coming your way on February 17, 2020. 

 

[1:09] The backstory behind the rebrand and when the idea of Superpowers made its way into Yong’s world

 

[2:34] How Yong entered the online space  

 

[3:20] How Yong’s Aquarian qualities helped her to launch 3 courses and what she discovered 2019 

 

[4:17] The upcoming rebrand is all about helping you create a business built on your unique gifts, knowledge, experiences – your SUPERPOWERS! 

 

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[0:00] Have you ever created a product, a service, a program or even a business? And in the beginning, you were so proud and so excited to share your baby with the world?

[0:12] Then at some point, you realize that something's not quite right. There's just something amiss. You've missed the mark, and you can't quite pinpoint it. What do you do?

[0:26] Well, you continue business as usual, serving your clients to the best of your abilities. And then one day, seemingly out of the blue. The answer hits you.

[0:37] That's exactly how it's been. With our upcoming rebrand coming your way on February 17 2020. Welcome to episode number 256 of the In a Weekend Podcast. I'm your host, Yong Pratt and today we're diving deep into the upcoming rebrand of the podcast and the entire business. In order for you fully to understand the rebrand though, I do need to give you a little bit of a backstory....

[1:09] In 2013, I published my first ebook on Amazon. It was called raising a superhero, how to unleash your child eight superpowers and propel learning through the arts. This idea of unleashing superpowers in kids was at the core of my performing arts school and it had been since day number one.

[1:35] Until the book though, I wasn't able to articulate what we did and what we provided quite so eloquently. The idea of superpowers, those things that make us unique, who we are and why people resonate with us helped to create a much better understanding of the services we provided for our community. It helped parents understand how we were different in language that wasn't flowery or what my friend Kim White would call 'girl speak.'

[2:06] In fact, embracing the imagery of superpowers and referring to kids as superheroes opened up the minds of many dads that would never have been interested in looking to us for classes for their kids. The book launched on the same day we celebrated our brand new facility. It was just weeks before the end of the year performance, and we hosted a traveling dance troupe to help kick off this new chapter.

[2:34] It was a truly amazing time for me and the families at my studio. It wasn't long after though, that I kept getting nudges, some bigger than others had led me into the online space. Once I arrived, I served a couple of different niches: one for performing arts studio owners needing help with their tech; one for parents based on the contents of my book; and most recently, podcasting.

[3:04] While each of them lit me up in different ways, none quite hit the mark, which probably sounds super weird. I know there are some of you listening that has never swayed from your current business. And I give you kudos for that. I'm just not one of those.

[3:20] Maybe it's the Aquarian in me. As an Aquarian, I'm creative, free-spirited, innovative, and a seeker of knowledge with a focus on growth. The plus side of being an Aquarian means I can often see the gaps others don't, especially in business, and I love dreaming up innovative and creative ways to solve problems. Conversely, I'm often never satisfied, so I'm always searching.

[3:52] Last year, the Aquarian in me launched three In a Weekend classes: one for podcasting, one for collaboration, and one for creating ebooks. In the process, I learned that as much as I love podcasting and helping amazing business owners like you create and launch their podcasts [books and collaborations], what I really adore is the strategy that goes behind it.

[4:17] Helping you create a business built on your unique gifts, knowledge, and experiences is the focus of this new brand. And it's based on superpowers. That's right. It's based on your superpowers and mine and what we can create together. I never in a million years would have thought that my first book would literally be the catalyst for this new brand.

[4:47] Four years ago, I released my take on unleashing superpowers into the world in the form of an eBook and on February 17 this idea is coming full circle. Get ready to unleash your superpowers in a big way, and share your awesomeness with the world. In the coming episodes, I'll be revealing something special we have in store for you to embrace your superpowers and commemorate relaunch day with us. Next week, I'll be sharing more about what the rebrand means for you. Until then, I wish you an amazing day. Cheers.

Variety is the spice in your podcasting life Part 4

Variety is the spice in your podcasting life Part 4

[0:02] Welcome to part #4 – the finale – in our miniseries “Variety is the spice up your podcasting life.” Today we’re diving into another spice – how you want to record your podcast..

 

 

[3:39] Yong welcomes Nicole Thompson, host of the Build Your Wealth Podcast, and graduate of Podcast in a Weekend to today’s live podcast recording

 

 

[3:50] Nicole’s podcasting story and how long she had a podcast on her wishlist

 

 

[5:03] A story Yong hears all the time about when people are researching podcasting

 

 

[5:33] Why Nicole purchased Podcast in a Weekend even though she had just spend big $$$ on another podcasting course

 

 

[7:23] Find out how quickly Nicole launched her podcast with Podcast in a Weekend even though she was completely skeptical of being able to launch in a weekend

 

 

[7:41] How Podcast in a Weekend is structured to help even the busiest of moms and business owners launch fast without all the fluff

 

 

[8:38] Find out how Nicole was feeling as she got closer to launching her very own podcast

 

 

[10:53] How Podcast in a Weekend lit a fire in Nicole

 

 

[11:32] The ways in which Nicole felt Podcast in a Weekend was different than the other course she purchased

 

 

[13:18] Cutting out the fluff when it comes to podcasting and giving you soup to nuts to launch successfully

 

 

[14:03] “Podcasting isn’t all about launching. It’s really about building those systems and processes so that each time you launch a podcast episode, it’s the same” – Yong Pratt

 

 

[14:45] What you really need to focus on when launching a podcast – it’s not what you think

 

 

[15:35] Have podcasting questions? Head over to http://www.yongpratt.com/244 and ask.

 

 

[16:01] One of Nicole’s big questions before she took Podcast in a Weekend

 

 

[18:01] Yong’s favorite and fastest way to create podcast episodes. Can you guess what it is?

 

 

[18:29] How Nicole prefers to create her podcast episodes

 

 

[21:27] Podcasting and technology

 

 

[24:12] Connect with Nicole and listen to her podcast, Build Your Wealth. Save your seat inside of Podcast in a Weekend.

Variety is the spice in your podcasting life Part 3

Variety is the spice in your podcasting life Part 3

[0:03] Today’s episode is being brought to you by Podcast in a Weekend. Save your seat at http://www.yongpratt.com/podcastinaweekend

 

[0:25] Starting a podcast doesn’t have to take years, months, or even weeks. You can literally go from zero to podcast THIS weekend, October 25 through 27, 2019.

 

[0:50] What you get when you save your seat today in Podcast in a Weekend at http://www.yongpratt.com/podcastinaweekend

 

[1:26] Today’s spice – frequency or how often will you publish your podcast episodes.

 

[2:05] What’s your frequency?

 

[2:07] You get to decide how often you’ll release episodes to your listener based on a number of factors like goals, audience, and commitments on your calendar.

 

[2:30] The BIGGEST myth Yong hears about podcasting

 

[2:54] How am I ever going to squeeze one more thing into my already packed schedule?

 

[3:17] Yong’s here to help make sure your life is easier and more simple by focusing on doing less.

 

[3:42] A podcast doesn’t have to be one more thing on your to-do list and that is exactly what I teach inside of Podcasts in a Weekend.

 

[4:07] In the class, Yong covers frequency and what makes the most sense for you and your business right now.

 

[4:33] Yong’s recommendations for frequency

 

[4:42] What you’ll get inside of Podcast in a Weekend http://www.yongpratt.com/podcastinaweekend

 

[5:10] An example and average of how much time graduates of Podcast in a Weekend are saving each week WITH a podcast

 

[6:10] What would you do with an extra three hours each week? Head over to http://www.yongpratt.com/243 and let Yong know

 

[6:27] Yong invites you to join Podcast in a Weekend. Get all the details at http://www.yongpratt.com/podcastinaweekend

 

[6:44] Tomorrow, for the Weekly Wednesday video, Yong’s hosting a live podcasting Q&A on her Facebook page @podcastingninja at [1:01] PM Pacific time.

 

[7:06] Save your seat inside of Podcast in a Weekend, at http://www.yongpratt.com/podcastinaweekend

Variety is the spice in your podcasting life Part 2

Variety is the spice in your podcasting life Part 2

[0:03] Today’s episode is being brought to you by my Podcasting Foundations Workbook.

 

[0:30] This workbook will guide you through the most important foundational pieces of your podcast. Grab the workbook while there’s still time at http://www.yongpratt.com/242 and lock in special saving for Podcast in a Weekend October 25-27, 2019.

 

[1:36] Today, we’re adding complexity with a new spice – your audience.

 

[1:44] Knowing who you’ll be talking to before launching your podcast or recording that first episode will go a long way in helping you craft a show that serves your audience.

 

[2:31] There are lots of terms that have been used to describe who you’re targeting or who you want to talk to with the message of your podcast.

 

[2:58] No matter what you call it, identifying your particular audience will go a very long way in helping you reach more of the right people.

 

[3:21] Over the years, Yong’s ideal customer has changed tremendously, especially since coming into this online space just a few years ago.

 

[3:35] Yong’s audience as a performing arts school owner

 

[3:52] Yong’s audience for her first online business

 

[4:16] Dive in deeper with the Yong’s Podcasting Parthenon Workbook at http://www.yongpratt.com/242 and unlock special savings for Podcast in a Weekend, October 25-27.

 

[4:49] 3 questions to ask yourself as you’re considering the audience for your podcast

 

[4:56] Question #1 plus Yong’s example

 

[5:07] Question #2 plus Yong’s example

 

[5:27] Question #3 plus Yong’s example

 

[5:41] How knowing the answer to these 3 questions will make podcasting easier

 

[6:07] Head over to http://www.yongpratt.com/242 and let Yong know who you’ll serve on your podcast, how you’ll serve them, and what you’ll help your listeners achieve.

 

[6:25] Another bonus episode is coming your way tomorrow and we’re diving into another spice you can add to the podcast – frequency. Until then, go grab your workbook at http://www.yongpratt.com/242