Listen to the episode (7:51)
[0:03] Today’s episode is being brought to you by Podcast in a Weekend. Save your seat at http://www.yongpratt.com/podcastinaweekend
[0:25] Starting a podcast doesn’t have to take years, months, or even weeks. You can literally go from zero to podcast THIS weekend, October 25 through 27, 2019.
[0:50] What you get when you save your seat today in Podcast in a Weekend at http://www.yongpratt.com/podcastinaweekend
[1:26] Today’s spice – frequency or how often will you publish your podcast episodes.
[2:05] What’s your frequency?
[2:07] You get to decide how often you’ll release episodes to your listener based on a number of factors like goals, audience, and commitments on your calendar.
[2:30] The BIGGEST myth Yong hears about podcasting
[2:54] How am I ever going to squeeze one more thing into my already packed schedule?
[3:17] Yong’s here to help make sure your life is easier and more simple by focusing on doing less.
[3:42] A podcast doesn’t have to be one more thing on your to-do list and that is exactly what I teach inside of Podcasts in a Weekend.
[4:07] In the class, Yong covers frequency and what makes the most sense for you and your business right now.
[4:33] Yong’s recommendations for frequency
[4:42] What you’ll get inside of Podcast in a Weekend http://www.yongpratt.com/podcastinaweekend
[5:10] An example and average of how much time graduates of Podcast in a Weekend are saving each week WITH a podcast
[6:10] What would you do with an extra three hours each week? Head over to http://www.yongpratt.com/243 and let Yong know
[6:27] Yong invites you to join Podcast in a Weekend. Get all the details at http://www.yongpratt.com/podcastinaweekend
[6:44] Tomorrow, for the Weekly Wednesday video, Yong’s hosting a live podcasting Q&A on her Facebook page @podcastingninja at [1:01] PM Pacific time.
[7:06] Save your seat inside of Podcast in a Weekend, at http://www.yongpratt.com/podcastinaweekend
Listen to the episode (7:11)
[0:03] Today’s episode is being brought to you by my Podcasting Foundations Workbook.
[0:30] This workbook will guide you through the most important foundational pieces of your podcast. Grab the workbook while there’s still time at http://www.yongpratt.com/242 and lock in special saving for Podcast in a Weekend October 25-27, 2019.
[1:36] Today, we’re adding complexity with a new spice – your audience.
[1:44] Knowing who you’ll be talking to before launching your podcast or recording that first episode will go a long way in helping you craft a show that serves your audience.
[2:31] There are lots of terms that have been used to describe who you’re targeting or who you want to talk to with the message of your podcast.
[2:58] No matter what you call it, identifying your particular audience will go a very long way in helping you reach more of the right people.
[3:21] Over the years, Yong’s ideal customer has changed tremendously, especially since coming into this online space just a few years ago.
[3:35] Yong’s audience as a performing arts school owner
[3:52] Yong’s audience for her first online business
[4:16] Dive in deeper with the Yong’s Podcasting Parthenon Workbook at http://www.yongpratt.com/242 and unlock special savings for Podcast in a Weekend, October 25-27.
[4:49] 3 questions to ask yourself as you’re considering the audience for your podcast
[4:56] Question #1 plus Yong’s example
[5:07] Question #2 plus Yong’s example
[5:27] Question #3 plus Yong’s example
[5:41] How knowing the answer to these 3 questions will make podcasting easier
[6:07] Head over to http://www.yongpratt.com/242 and let Yong know who you’ll serve on your podcast, how you’ll serve them, and what you’ll help your listeners achieve.
[6:25] Another bonus episode is coming your way tomorrow and we’re diving into another spice you can add to the podcast – frequency. Until then, go grab your workbook at http://www.yongpratt.com/242
Listen to the episode (13:16)
[0:02] Have you ever found a recipe that you loved, and then modified over time? Maybe you needed to halve or double the recipe. Perhaps you had to substitute ingredients because you didn’t have the ones required on hand. It could be that over time you added in your own personal touches. A dash more of this. A pitch less of that.
[0:29] The same is true for your podcast. The recipe you use when you start your podcast may change over time to suit the needs of your listeners as well as yours as hostess.
[0:48] We’re spicing things up today and in the upcoming three episodes of the podcast with a brand new miniseries. We’ll be diving into in many ingredients or ‘spices’ you’ll need, and you’ll get to make some choices so that you can build a strong foundation for your podcast.
[1:12] To get the most out of this miniseries and craft your forthcoming podcast, grab Yong’s Podcasting Foundations Workbook for just $9 at http://www.yongpratt.com/workbook
[1:34] This is the first time this workbook has been released outside of Podcast in a Weekend. This $9 workbook offer will disappear on October 24
[2:33] It’s been said that variety is the spice of life and the same can definitely be said about your podcasting life.
[3:04] Origins of the phrase and what “Variety is the spice of life” and how it applies to your podcasting life
[4:02] What Yong’s reading now and how it inspired this episode on the miniseries
[5:20] As a podcaster, you are in the driver’s seat. You get to call the shots and make up your own recipes
[5:45] Two spices for your podcast (1) the type of show you want to create and (2) your show’s personality.
[6:09] Overview of the 4 types of show formats you can create
[6:32] Show Format #1: The Solo Show – pros and cons
[7:21] Show Format #2: The Interview-Based Show – pros and cons
[8:26] Show Format #3: the co-hosted or panel discussion podcast – pros and cons
[8:59] Show Format #4: the combination podcast – pros and cons
[9:34] ] Today’s second spice: culture/personality and examples
[10:14] It’s time to dive in and craft your forthcoming podcast and grab a copy of Yong’s Podcasting Foundations Workbook at http://www.yongpratt.com/workbook while it’s still available for only $9.
[10:53] Share your unique spices from today’s episode BELOW.
[11:08] An important thing to remember as you launch and grow your podcast
[11:38] Coming next week: 2 Bonus episodes + Live Q&A
[12:06] Start crafting your podcast today with the help of Yong’s Podcasting Foundations Workbook at http://www.yongpratt.com/workbook FYI: Podcast in a Weekend is happening October 25 through 27.
Let’s launch your podcast fast!
Listen to the episode (6:36)
[0:03] Live video.
[0:05] If you aren’t already part of our Super 7 live Streaming Video Challenge, what are you waiting for? We may have kicked off the challenge on Monday the seventh, but if you hop in today, you still have time to get all the help and strategies that you need to start using live video confidently and consistently. All you have to do is head to www.YongPratt.com/Super7.
[0:47] Start with what you have. It’s a simple enough statement yet one that doesn’t always provide the comfort we’re seeking, especially when it comes to launching your very own podcast.
[1:03] When it comes to doing things that push us outside our comfort zone, it’s all too easy to take a look at external circumstances and decide we don’t have the right tools or resources to get started.
[1:43] 3 examples of what starting with what you have may look like for you today
[3:11] Why Yong chose NOT to even look at any new mics at Podcast Movement
[3:50] Find out which mic Yong has been using since 2013
[4:18] The Super 7 challenge isn’t about perfection. It’s about progress. It’s about taking action, no matter how messy.
[4:50] So now what are you waiting for? Grab the tools and resources you have now and then save your seat for the challenge at www.YongPratt.com/Super7.
[5:14] How the Super 7 challenge can help lay the foundation for YOUR podcast
[5:38] Live video is here to stay. I would love to show you how you can take your live videos and transform them into all sorts of content including, drumroll please, your very own podcast. Come on over. Save your seat at www.YongPratt.com/Super7. I look forward to seeing you there. Cheers.