On Air with Todd

On Air with Todd

Todd Ross and I have known one another for years. His lovely daughters were students of mine for years back when I ran my performing arts school.

We recently reconnected and discovered a mutual love for all things entrepreneurship. I’m honored to be part of his brand new podcast, On Air with Todd.

Todd is a featured guest expert and launch partner for Season 5 on my own podcast, Amplify Your Awesome™.

Episode 295 – From Marine Corps and Corporate to Entrepreneur and Coach Part 1

Episode 303 – From Marine Corps and Corporate to Entrepreneur and Coach Part 2

In this On Air with Todd episode, you’ll hear about how we reconnected, my entrepreneurial backstory, and how I help entrepreneurs – just like you – Amplify Your Awesome™!

Have questions?

Drop them 👇 or head over to my FB community, the Arena of Awesome.

Bloom Where You’re Planted with Human Design

Bloom Where You’re Planted with Human Design

Yong Pratt  [0:00]  

We’re kicking off this new year with a three-episode miniseries diving a little deeper into Human Design, one of my all-time favorite subjects. You’ll find out what human design really is and how to discover yours. You’re going to meet three amazing business owners that have woven Human Design into their businesses and the unique ways in which they’ve done so to serve their tribes on a deeper level. So let’s get to it with our very first Human Design expert, Rebecca Tervo.


Yong Pratt  [1:16]  

Hey there, Amplifiers and welcome back to another episode of The Amplify Your Awesome podcast. I’m so excited to introduce you to today’s guest. Rebecca Tervo is a certified life coach, best selling author, transformational retreat leader, and Human Design teacher who helps female entrepreneurs embrace who they are, and their unique gifts, so that they can build a life and a business they love. Rebecca, I am so thrilled you’re here today. 


Rebecca Tervo  [2:35]  

Discover Rebecca’s journey from CPA to coaching and Human Design


Rebecca Tervo  [6:40]  

How letting go of being a rule follower had led to more alignment, energy, and fun in business it was all good 


Rebecca Tervo  [13:52]  

Human Design Energy Types, how our childhood conditioning can work against our Type and what HD can teach us.


Rebecca Tervo  [17:00]  

Doing things that don’t light us up keeps us from our living our bigger purpose


Rebecca Tervo  [19:50]  

The 5 Human Design Energy Types and a wonderful analogy for understanding them


Rebecca Tervo  [25:23]  

How Human Design has helped Rebecca shape her business and how she works with clients


Rebecca Tervo  [27:25]  

An example of why different energy types work well together


Rebecca Tervo  [28:18]  

Find out more about Rebecca and her Renew and Bloom 2021 Retreat on her Website.


Read Full Transcript

Yong Pratt 0:00
We're kicking off this new year with a three episode miniseries diving a little deeper into Human Design, one of my all time favorite subjects. You'll find out what human design really is and how to discover yours. You're going to meet three amazing business owners that have woven Human Design into their businesses and the unique ways in which they've done so to serve their tribes on a deeper level. So let's get to it with our very first Human Design expert, Rebecca Tervo.

Yong Pratt 0:33
Have you ever felt like there is something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:16
Hey there, Amplifiers and welcome back to another episode of The Amplify Your Awesome™ podcast. I'm so excited to introduce you to today's guest. Rebecca Tervo is a certified life coach, best selling author, transformational retreat leader, and Human Design teacher who helps female entrepreneurs embrace who they are, and their unique gifts, so that they can build a life and a business they love. Rebecca, I am so thrilled you're here today.

Rebecca Tervo 1:46
Thank you, Yong. Happy to be here. This is so fun.

Yong Pratt 1:50
This is so fun and I feel like you being here on the podcast is something we've been kind of mulling about and talking about for some time. So I am so grateful that you said yes. And we are taking the time to make it happen today.

Rebecca Tervo 2:05
Me too. Yes. Let's get to it.

Yong Pratt 2:08
Yes, I know, you have so many stories to tell you help women tell amazing stories by kind of uncovering some hidden things that they may not know, are within them, like their human design. Can you take us back to sort of the beginning of business for you? Because I know you've made some pretty big pivots and changes to your business recently. Can you talk us through the beginning to where you are now?

Rebecca Tervo 2:35
Yes. Yes. So the reason I got into business was well, first of all, I was a CPA for 25 years. And I you know, it was okay. I'm really good at accounting stuff for some reason. But I just, I had this feeling always that there's something bigger I'm supposed to be doing. But what really happened to shift my life was that our son died of suicide in 2012. And he was a teenager. He was 17 and it was super unexpected. And we didn't, obviously, whose prepared for this? None of us were, and I had to go through such a huge transformation in my life to find out how to live after you've lost a child to suicide, and how to support my family in living. I have three other kids, and they were all at home at the time, and a husband. And so I had to kind of take myself on a journey to figure out how to live, how to be happy, how to be an example to my children, so they can learn that this doesn't have to define our whole life. We don't just have to be about the sadness of losing our son and our brother to suicide. And so when I decided to go on that journey, I found coaching. You know I'd gone to therapy and stuff. But I found coaching. And coaching really taught me some amazing tools to help me get through my grief. So what happened is one day I decided that I was just going to quit my job. And I was working as a finance director at a foundation at a university. So I had a pretty high up position. A lot of people thought that I had the best job, like they would want that job and everybody would want that job. Why would you quit? How silly, right? I had a lot there was a lot of resistance against me quitting my job and to start a business. But what I really felt called to do was share my story and to help other women. I found there wasn't a lot of support for me as a parent who had lost a child to suicide. I mean, there was very little support. Let's just say it that way. I wanted to connect with other moms who had lost children. I couldn't find this and I thought this must be my purpose. I felt drawn to to build some kind of community and in connection with with other moms. And so I went into life coaching and I decided to go into grief coaching and I helped women to Yeah, it was very focused on suicide loss because it's such a unique there's a very difference between someone who loses a child in an accident, which is terrible. And someone who loses a child to suicide. There's just a different flavor to it. So I wrote a book, like I said, that book went bonkers. And I thought, wow, I can really help people with this. So I did that for a few years. And, and it was fine. And it taught me a lot about coaching and holding space for people and helping people through their grief. I had retreats. All the things. But there came a point where I just didn't feel fulfilled anymore with that, like, I felt like there was a bigger calling, and what was that and I was having a hard time motivating myself to really want to continue even coaching clients anymore. Like, it wasn't fun. And, and I don't think work always has to be fun. But in my life, I wanted more fun.

Yong Pratt 5:49
And I love that you found coaching. And you were able to take that energy, and share with other moms who really needed this help and support that you couldn't find. So even though this was a harrowing journey for you, the fact that you were able to turn it positively and, and really be of service to other people who needed you to hold space for them. That is really huge. And I know you said the word fun. Not that business always seems to be fun. But I know you. And I know that's one of your values is having fun during work. So I want to commend you for going on that journey, and finding your way to the other side. Because now what you're doing is helping women get past that grief and really start to bloom. And I'll have you share this idea of of blooming where you're planted in just a moment. But I just want to commend you for being so open and honest with me today. Thank you.

Rebecca Tervo 6:40
Yes, I enjoy talking about it, actually. So the other thing I was gonna say is once I really decided that it's okay to lean into wanting to have more fun in your life, and why can't fun be in your business? I just decided that I get to have fun in my business. So what happened then is, I found Well, for one thing, I found Human Design. Okay and that I think that tool right there made a switch for me when I learned about like my unique gifts and why I want to probably have fun. Like my connections and friendship things and a lot of connection and communication in my human design chart. It was like the focusing on just grief wasn't really fulfilling a lot of the things that showed up as my gifts in my chart, which is probably why I was feeling like I was here for something bigger even. Which how can it be bigger than helping people through their grief? I don't know. But I was like, no. There's something bigger. And that's when I started leaning into my own Human Design. And it's just been what a fascinating journey. And to allow myself to let go of this foundation I built for myself of of like coaching and it had to be the Certain Way. Like I had this idea of how many business was supposed to be and how it had to be. And I'm a great rule follower, which has actually worked against me in a lot of ways. And so I was like letting go of those rules. And being more in alignment with my energy design is like, Whoa, that has been mind blowing. And it's hard sometimes to shift that it really is. But I've been doing it for about a year I've been working on this. And it's been really the most amazing, fun journey. I've gotten to meet a bunch of new people learn a bunch of new things, which I'm also a learner, and teach these concepts which are so fascinating. So I totally have all the tools in my coaching belt that I've learned over the years. But also now I have this new tool. And I'm taking them and putting them together and helping women because I feel like I bloomed into somebody new into my into my life. Like in a big way. Recently, I just feel everybody can even feel the shift in energy. You know, it was all good when I was a grief coach. Oh, yes. That's so good. It's so needed. This is what I heard before. But now I'm like, everybody's like, you're so excited and passionate and like, Yes, I am. So I can feel the difference. And people can feel the difference. I think that's really important. When you're having a business like, Can you bring the energy of your passion into it?

Yong Pratt 9:13
Yeah, absolutely. That passion part is so important. And I've been privileged enough to see you bloom. You're in the process of blooming into this new person during our work together. And it's been so much fun for me to see you have so much fun in your business because that energy is definitely translating across time and space via video, and everything that you're creating. So I love seeing that. And as a fellow rule follower, or shall we shall I say recovering rule follower. I totally get it for years and years. I did business the way I thought other people wanted me to, or I did it in a way that I was following someone else's success. And then I wasn't seeing the successes they were having and I almost gave up this entrepreneurial journey because I thought there was something wrong with me because I never saw the successes that my peers saw. And it was it was just draining to know that, you know, I wasn't able to measure up, but I just felt like, you know, there really is just something missing. So for me as well, when I discovered Human Design, it was, it was as if all the pieces in this crazy puzzle somehow magically aligned. And you know, the heavens opened up the the stars were shining, the sun was shining, and this beautiful light, all of a sudden, was in front of me, and the answers were there.

Yong Pratt 10:35
So let's, let's dive into human design. Because I know not everyone who listens to the podcast is familiar with human design. So can you start by telling us what human design is?

Rebecca Tervo 10:46
Well, I just want to say like, in general, if you think of all those personality tests, like the strengths finders and Myers Briggs, and enneagram, which I've never dug into enneagram, but you know, all of those things, they really, it's this is like a really deep in depth personality test. It's like a good overview. It's, it's like so specific, and so unique to each individual person. And I think for me, it's way more useful than Yeah, those other things are useful, but in a more general way, this is actually based on science. So this is only human design is only based on the date and time you were born. That's amazing. Like, how can you tell me anything about myself based on only my birthday, but it's based on you know, I-ching, astrology, Kabbalah like, you don't even have to know what those things mean. But there's like five different sciences that go into human design. And I, me, being a researcher, teacher, learner type just thinks it's all fascinating. Oh, my God, what does this mean? You know, there's so many details. But I would, I would say, for people just to even know, like, people have made such big shifts in their life, even knowing their type, their decision making authority, like just knowing some basics, and leaning more into those is super amazing, right? I just love you can put so much strategy together with human design.

Yong Pratt 12:09
Yeah. And it's been such a fun journey for me too. Because now that I get to take what I know, too, I'm not as much as a researcher, as you, I do love all the sciency bits. I'm kind of a science nerd. But I just get to now take the parts that really are meaningful to me. And when I work with, with clients, such as yourself, it's so nice to be able to know how to ask questions, or to help you move to the next level, based on how you design, how your design and how you're meant to show up in the world, how you're meant to engage with people. It's such a fascinating process. And it's been so much fun for me to, you know, pull these charts on my clients. You know, just to kind of get the basics of what they're about. And just to sort of say to them, Hey, did you know, I know this about you. And then they say, oh, how did you know that about me? Right? It's almost like we can be fortune tellers. But that's, I mean, it's not even like that it really is sort of just this, this beautiful way of looking at everything and your personality and, and how you interact with people how much energy you have, like there's so many facets of human design. So now that we kind of have a basic understanding that it's like a, it's like a personality test on steroids. Like it's so specific per person. And even two people born on the same time in the same day, will have different charts, which is really fascinating, a little bit different than regular astrology, where you can read your horoscope. Right. And it's kind of just generalized. This is very specific, and it's so fascinating. So what is the first thing when you're talking to somebody about human design? What is the first thing you want them to know about? Why they might want to discover their own human design?

Rebecca Tervo 13:52
Well, I think that there's this really interesting quote, and I wish I had it in front of me, but from the founder, the synthesizer, my mentor likes to say, the synthesizer of Human Design, because all the stuff was there. He just put it together and synthesized it. But one of his quotes talks about how, what we've always been able to rely on, we never have relied on something like that, or what we and what we've never been able to rely on is what we always rely on. Basically, what he says is that we get conditioned into acting and being a certain way. And then we just think, well, this is the way our life and then there's so much struggle, there's so much frustration. There's so much anger, bitterness, resentment, but it's because it's not easy and flowing because we're not really living in alignment with how we were actually designed to be. It's so fascinating, that it can make such a difference when you know this. It's crazy. I mean, the people who are projector or manifester energies, which don't really have the sacral center, they're over here trying to be the man the manifesting generators and generators. It's like two totally Different kinds of energy. But it's like we're we're just kind of conditioned, I guess that's the best word to use, right? We're conditioned. When we're growing up, we're told you have to think and plan and act and think and like we were told to be really logical. And what human design allows you to be a see how can you really be into your body? Well, how can you make decisions with your body with your decision making strategy, which has nothing to do with your brain? Your brain isn't here really to make decisions. I think that's interesting. And that's maybe a side path. But when we learn how to really be in our body, it's just so amazing how life can feel so much easier. And that's, I think, what human design is here to teach us.

Yong Pratt 15:42
Absolutely. And you said it so beautifully, that it's really just a way to know ourselves better. And, and that fact, I mean, when I learned that I was a projector, and like you said, most of the world, we grow up knowing that, okay, if you want to achieve something like going to college. You have to work really hard. You have to get good grades. You have to hustle, hustle, hustle, and there's no time for sleep. There's no time for rest. There's no time for anything other than doing that thing to achieve that goal. And for some people like myself as a projector, when I discovered that, and I gave myself permission to stop hustling, oh, my goodness, it was like these weights lifted off my shoulders, and I could breathe again. Because I knew I didn't have to show up that way. Unfortunately, though, I think in this world, especially of online business, the people we see out there doing all these things probably are the you know, the more energetic types, they're not the projectors of the world going out and making all these things happen. But because that's what we see. And that's what we've been conditioned to believe we need to do. It's an interesting process to understand that. It's okay to show up differently in your business.

Rebecca Tervo 17:00
Yes, and I would say to about those people, what I have decided, and what I've come to believe is that, even if those people never understand their human design, somehow they have learned how to live better into their energy. I think in some way they are in alignment. And like, if you're a manifesting generator or generator, like I'm a generator type, it's like we need to do things that light us up. So many of us are taught like, No, you just go do what you're good at. But what you're good at might not light you up exactly right. Like if you go Just do what you're good at, like I'm good at accounting, but it's not really lighting me up anymore. So if I just cauce I'm good at this, I'm good at this, I'm good at this. Well, then I'm just like totally disregarding where my body and energy feels like it wants to be in what a bigger purpose could be or what some other gifts could be. And I just feel like some people who've just been super successful, they've probably learned to lean into that for themselves. They leaned into where their body took them, instead of letting their brain take over. Ignore it just focus here, right? I think that's what what's going on.

Yong Pratt 18:10
Yeah. And I think some people just are naturally more attuned to that they're aligned without it without even knowing they're aligned, right? They don't maybe want to dive in. But they somehow have this knowing of their intuition, or their energy, they're really they're really empathic or they just are guided by their own internal navigational system. Yeah, they probably already understand it, like you said, and are living it. But for those of us like myself, I mean, I really had to dive in and say, Whoa, really, I can actually show up in business and only work a couple hours a day, because I don't have the energy to do that. Like, that's always what I wanted to do. And I've talked about doing things the easy way and simplifying and automating and doing these things. So I've been testing these things like that was where I wanted to go without even knowing my human design. I wanted to make things as fast and as efficient as possible. So when I learned that I was a projector, and that's kind of my skill set to be able to create systems and visualize systems and put things into place. He was like, Oh, that's really cool. It's like, yeah, someone reading a page out of my diary and saying, and knowing exactly like what I have been through before. And that was the weirdest sensation because it was almost like that deja vu moment, like, Wait, did that already happen? Like, did that happen already? is it happening now? Like, you know, it's one of those fun things. And so it's been a such a fun journey to dive into it. And I know that you go really deep with your clients. And you talked about a couple of the different types. So when it comes to human design, can you talk us through the different types like the different I guess titles of the different types of human design you can have?

Rebecca Tervo 19:50
Yes. So one way that I have learned to describe it, which might make sense for many people, so I usually use this for my clients is like if we were building The town there's five energy types. The first type is a manifester. That would be the developer, they have this big vision. They're not like they don't even, they're not influenced by anybody outside of themselves. It's like they get a download from God or something, or like, the universe sends them like draw, and they're like, oh, and they can totally see this vision and they have this big vision. They're like, this is where we need to build this town, this is what its gonna look like, that's their job is to keep initiating, that's all manifester manifestos are here to do. Then there's our projectors, like young and projectors are really good at seeing that vision and taking it and being the architect of it, they can like put it down on paper and plan it out and gather the resources, like they can see how to make it work. Right, the manifest whose job is to initiate, the projectors are here to like put together the plan, right to make it work. Now then there's the like, I'm a manifesting generator. So there's generators and manifesting generators, were the ones that are builders, like we're gonna build the town. So we're really good at like taking a lot of action, based on someone's plan, like, we're really good at that stuff. I'm like, generators are more focused, step by step people. And manifesting generators, like me are more like trying to do a bunch of things at the same time. But in that way, we find deficiencies in the process. So it's kind of our job to be interested in doing a lot of different things. It's like multitasking to the nth degree. And I actually thought that was bad about me. Before I found out my human design, I'm like, Oh, well, this is just how I'm designed, perfect. Like, it's funny how you just allow yourself to be who you are. And then the reflectors, which is the last type, which is there's only 1% of the population, they'd be like the interior designers, probably of the rooms or the houses, because they can come in and soak up the environment. And they know they just have like a knowing of what needs to happen, or what how the space needs to look or how it needs to feel, depending on the people that are going to be living there. That's the best way I can really describe it. It's really fun, though, to think about what is your place in that process?

Yong Pratt 22:02
Yeah, a really fun way to to be able to think about building a town and where you would fall into that and where your skill sets lie. So if you could just take a moment as you're listening and think about the things that you're good at. Do you like to do a lot of things at the same time, like Rebecca, and you, maybe you're a manifesting generator. Do you like to be the architect and plan these things? Are you the visionary person? Are you the person who would come in and decorate? You know, without even knowing your human design and pulling your chart, based on what Rebecca has shared with us in her descriptions? It really can tell us a lot about what we know about ourselves, and not just the brain thinking we know these things, but really just knowing them to our to the depths of our core. Because that's really sort of where human design is. It's not it's not a brain type thinking. It's the whole system working together. And decisions are not made with the brain, which is so counterintuitive to popular.

Rebecca Tervo 23:00
Yeah, very counterintuitive. There is one decision making type, which I mean, without going into all of those, but there is one where it's like they need to kind of bounce ideas off of people. But that would be almost like the closest thing I could say to anybody having any kind of decision making that they need to use their head. Like, yeah, I mean, into our body. Right? what feels right. Yeah,

Yong Pratt 23:22
Yeah and the feeling and, and I know, growing up, you know, we hear a lot about how men usually aren't as feeling women have more feelings, we're more emotional. And it's interesting, because in Human Design, it doesn't work like that. There's not like the male and the female. Because, you know, everyone has a combination of both of these things. And it's okay for the men to be emotional. So I think it's empowering in so many ways, especially to the men in the world, who've always grown up in a very kind of macho environment, to now step back and understand, oh, wait, it's okay. It's okay for me to have that ability to feel emotions and to to really be able to make decisions based on emotion sometimes, yeah.

Rebecca Tervo 24:07
Yeah. I mean, I think that there's half about half of the population has a defined emotion center, and half don't. So some of us are empathic, and some are giving off our emotions, and it's men and women. It doesn't matter if you're male or female. Right? It goes both. With both so yeah, good point.

Yong Pratt 24:26
Yeah, there's so many different facets and and we could probably talk about human design for the next several hours, and still not even into every bit of it, because there's just so much to learn. And I feel like you know, because there is that wealth of knowledge. You know, I'm learning what is working for me and like anything, I tell my students all the time, you know, if I share something with you, take what works for you, and then what doesn't work for you go ahead and let that just be. You don't need to deal with that. Just, you know, it feels good. If it works for you, and it's efficient do that. And Human Design has been the same way for me. So let's shift gears a little bit and talk about this new business of yours. Because it's something you've shifted into recently. You have this beautiful, visual aspect to your business. So when you're out there wanting to connect with your dream clients, how are you using your content to connect with him?

Rebecca Tervo 25:23
Yeah, well, I mean, so part of my design is I'm a teacher, right? So one thing I, I'm bringing into my business and knowing how to use content is by teaching through content. So I'm not as much a creator, or there's other things you could be right coach, I'm not as much of a coach as I am a teacher. So me leaning into the teaching part. And being able to share like, here's what I've learned, and all my research about these things, I think helps draw people in. Also, I know Yong, you're helping me with this, of taking my content and being able to use it on different platforms. But because I'm a manifesting generator, I am not the kind who's going to be really focused on putting these processes step by step into place. It's just not my strength, to be honest. I love systems, I was an accountant, for Pete's sakes, I had to run system. But I can tell you that I'm so much better at being able to just use my creative energy in all the different places without having to worry about putting all the systems in. So it's young is helping me do is put a system in so amazing. This is exactly what I need. so thankful for it.

Yong Pratt 26:40
Well, it's been so much fun, right? I think you're having fun, I'm having fun. Like, we get to be able to tap into each other's energy as well, yeah, this process, and use my strengths as a projector to help you focus as a manifesting generator to get the things done and implemented in your business. So it's such a cool thing to watch, unfold. And it's been such a joy to sort of go into this process with you to be able to plan things out and then help you take the steps to make them happen. Because I know you have so many ideas all the time, which is which is awesome. We just want to make sure that we're getting you know these systems in place, because I know you want to hire people and have them do those things. Because your energy is better spent on teaching others what you know. Yeah.

Rebecca Tervo 27:25
Yes. I mean, that's where I want to spend all my time, to be honest, is teaching and creating content. Like I love creating. But the actual other part after that is like, you know, so yes. So yes, that's what I'm doing right now, with my businesses young is helping me put the systems in place.

Yong Pratt 27:47
Yeah, I love it. And I know you have something really exciting coming up in a couple weeks. And I want you to share what it is because it really takes into account this human design idea and using your skills as a coach and what you were doing in the grief space, and puts everything together in a really, really beautiful way. And again, I want you to talk about the visual imagery behind everything you're doing. Because I think that will set the tone for explaining your event coming up. Yes,

Rebecca Tervo 28:18
I yes. So actually, my business seems to be evolving around flowers. So blooming, right blooming is like a big part of I feel like what my transition has been from losing a son to suicide to blooming into a new business to blooming into another new business. Like I just we just continue the blooming process. So I have a retreat coming up. And I'm going to be I do regular retreats. I do retreats every year. So this retreat is in January, right. And we're this is coming out in January. I know we're recording it ahead of time, but so my retreat is going to be called Renew and Bloom, and it's Renew and Bloom 2021. So what I want this retreat to be about and what it's my intention is, is that we're going to come in, we're going to clear out the energy from 2020. Right? There's a lot of energy. By 2020. I was to clear that out what doesn't work anymore, you know, something's not working. We're going to look at our human design as a tool to figure out what do you want to do? Like use your energy in the best way in your business in 2021. So there's going to be some intentions. We're going to create some maybe plans, but it's going to be using the tool of Human Design and also using that subconscious programming tools that I have for really sinking into, you know, knowing what your inner guidance is saying not it's not about what I think you should do or what anybody else. What is your inner guidance thing. So this is what this retreat is going to be about. And I think it's going to be a great I keep this small, these are intimate like 10 people so there might be still a few spaces when we talk You know, and I'll have a link in my, on my website, you can go check out if there's space left. But yes, I would love for everybody to check it out.

Yong Pratt 30:09
So I wanted to take a moment and just think about this image of the flower. Because if you think about where a flower starts as this seed, and it goes through all these different phases of growing and blooming, and then it goes into dormancy and kind of goes again. So if you think about that, in relation to your business, and the parallels in your business, and in your life as a whole, it's such a beautiful picture of thinking, Okay, I get to bloom into this beautiful flower this year, and maybe next year, it'll be a different kind of flower. And that idea of, at the end of your life, you will have bloomed an entire garden of gorgeous flowers. I mean, thinking about that, I mean, it just makes me giddy inside thinking, Oh, I did that, you know, yes, we can think about business as these beautiful flowers we plant. I just, there's just something magical about it. So when you share this idea with me, I mean, immediately brought up so many visual like beautifully visual images in mind. So kudos.

Rebecca Tervo 31:06
Oh, and I forgot to say so that is part of this. This is about planting the seeds for 2021. Right? We're gonna be in January, we're kind of in a dormant stage. Just think of winter and dormancy. And, you know, what does your garden do in the winter? Right, but it's like you're getting ready to bloom this next season, right? So that's what I want this, this retreat is about that. So my retreats will go along with those seasons and flowers like, so. Yeah. If you're interested in renewing and planting for 2021 yet, come check it out. It's gonna be fun.

Yong Pratt 31:41
And Rebecca, give us the website address. So we can come check that out as well. Yes,

Rebecca Tervo 31:46
I mean, it's going to be a link on www.RebeccaTervo.com. So, and will you have a link in the show notes?

Yong Pratt 31:51
Yeah, I will absolutely put a link in today's show notes of this episode. So you can, you can just visit the show notes page and get linked directly to all the information you need about Rebecca's upcoming retreats. So if you're somebody who is ready to bloom, and you like this idea of, of growing, and you would love Rebecca's help, and knowing your human design, and her subconscious tools that she has, and she has a whole arsenal of tools, she's learned so many things, when she tells me of all the things she's been learning in the past year, even. I'm blown away, because there are so many modalities that she's bringing into her programs. And I can't wait for all of you to learn more, and get her help to really sort of start to bloom, where you're planted, despite any other circumstances that are external to you, because we all had those. But how do you thrive in any sort of environment and move forward? I love it.

Rebecca Tervo 32:46
Yes, exactly. That's beautifully said. Thank you.

Yong Pratt 32:51
My pleasure. And I just this whole idea, just, you know, gives me pleasure to talk about because it's so fun. And you know, your value is fun. I've been trying to embrace fun, because, you know, if business if life isn't fun, you know. I think there's that bumper sticker if life isn't if something isn't fun, why do it sort of thing, right? So it's all about having fun, definitely connect with Rebecca. I'd love for you to go into her her experience and come out on the other side with more tools to really grow your business into the business of your dreams, which of course then translates you having this beautifully designed life. So Rebecca, thank you so much for being here today.

Rebecca Tervo 33:34
Fantastic thank you Yong.

Yong Pratt 33:36
Are you ready to dive in and discover your human design plus continue this conversation? Head on over to today's show notes at www.YongPratt.com/ 315 so we can do just that. Next week, you'll meet our second Human Design expert, Brittia Kubezca. And how she pivoted her business in a big way to focus on helping others understand their unique Human Design. Catch you then. Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any chips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and amplify your awesome


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Amplify Your Awesome™ Podcast - Yong Pratt - Rebecca Tervo
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From Performing Arts Studio Owner to Dr. Content Part 2

From Performing Arts Studio Owner to Dr. Content Part 2

Have you ever been a people pleaser or a rule follower?

If so, you’ll want to stick around for today’s episode with moi (Yong) as I share how I’ve been working to overcome my desire to please everyone around me, giving up my dreams to appease them, and how I’ve stopped following what others are doing to build their businesses so I can build one expertly designed around everything that makes me awesome.

My Story Part 2

On Episode #300, I shared the story of how I went from Performing Arts Studio Owner to Doctor Content and celebrated another milestone on the podcast.

In the episode, I shared my #1 tip for building a business to Amplify Your Awesome™

What I didn’t share was how I discovered the REAL me 20 years later and how you can do the same today on episode 314.

Welcome to the 62nd, and final episode of 2020!

This year has been quite a roller coaster yet the one constant, and a never-ending source of joy I’ve had through the year is this podcast.  

If you would have asked me back in 2013 when I first started podcasting if I’d still be podcasting today, I probably would have laughed.

Never did I imagine that podcasting would become such an integral part of who I am and how I show up and serve others.

I love podcasting more than ever!

One of my greatest joys now is helping you to Amplify Your Awesome™ with your own podcast. What’s even more fun is to show you how to turn your podcast into endless pieces of content you can use to connect with more of the right people and monetize. And at the end of this podcast, I’m going to share something special I’ve been working on to help you lean into 2021 and really turn up the volume in your business.

Before we get there, I promised to share with you how I discovered the REAL me 20+ years into my entrepreneurial journey.

For this story to make sense,

I want to take you back to my childhood.

I was painfully shy as a child and disliked any type of spotlight. All I wanted was to be like everyone else and fit in which was a difficult task being a half-asian kid with red hair, green eyes, freckles and an unusual name in a town full of people that looked nothing like me.

Even though I had a strong desire to want to fit it, I always wanted to do things my own way which always took longer than if I had followed the “rules.”

I was always experimenting with alternative ways to do things like making my own beaded jewelry instead of buying it. 

If you were a child of the 80s and 90s, you know what I’m talking about. I had so many beads and the money I would make from babysitting or part-time jobs was used to buy more beads and supplies.

  • Beads on safety pins strung onto elastic. 
  • Beading on a loom to make intricate patterns which proved to be way harder than I thought so that didn’t last long. 

I’d usually keep these pieces for myself but would rarely wear them for fear of standing out.

Or I’d give the pieces away to friends secretly wishing I could sell them, but never did. I just didn’t know that making things and selling them was a real thing.

I dreamed of becoming a famous artist and writer.

To this day, I still have journals full of poems and short stories, and drawing. Having a short story published in a local writer’s festival book and an award for a local art contest were highlights.

No one I knew was a writer or an artist. Everyone in my life worked real jobs where they were expected to show up at a certain time every day. My mom usually worked 2. Even though I loved reading and knew people became writers, it didn’t seem like a real possibility.

Instead, when asked by well-intentioned adults, I spouted off practical careers like teacher, lawyer, or doctor all of which were always praised.

I think this is why when choosing a college for myself, I headed to a place where I wouldn’t know anyone – less expectation and pressure to build a life that those around me would praise.

I went off to college 2 weeks after graduation because I was done living in a small town where everyone knew me. And it was that first semester in summer school that I discovered dance at age of 18. 

I set out to study pre-med at Weber State University and in that first semester, I needed an elective so chose Modern Dance. Though I was on my high school dance team, I had never taken a real dance class in a studio. 

It didn’t take long before that dance class became my favorite. I quickly found that dance was home to me. It gave me the space and freedom to leave everything on the floor and express myself in a way I had never done before. Dance brought me joy. It made me want to be the best version of myself. It became my playground, my laboratory, and my safe place to escape the rest of my college experience which wasn’t so hot. The more I danced, the more I wanted to dance which really got in the way of school.

Oddly enough, it turns out late-night rehearsals don’t mix well with 7:30 am science classes. This was especially true when these classes were held in large lecture halls with professors that insisted on turning the light off to lecture using old school slide projectors…

After meeting my family through dance, traveling, and performing throughout that first year of college, I made a decision to stop dancing because it was getting in the way of academics. 

I reasoned that I’d have more time to focus on my real schoolwork without having the distraction of dance. I needed to get serious about my schoolwork to become a doctor because dance was in no way a profession as much as I loved it. 

So I made a drastic move and left dance and Utah to transfer to the University of Nevada where I ultimately graduated with a degree, not in pre-med, but Health Education.

Once in Reno, it didn’t take long to realize that I was miserable without dance. I was actually doing worse in school without it so jumped back in eagerly. It didn’t take long before dance was a main focus in my life and despite the fact that I had only been training for a little over a year, I was asked to teach dance at a local studio and was invited to become part of a professional company.

With dance back in my life in a big way, I was so much happier which proved to be key in getting better grades. 

But I still wasn’t ready to declare dance as what I wanted to do with the rest of my life. I still didn’t see it as a REAL career. I needed to be pragmatic after all and get a real job with my degree.

From that moment on, I made a lot of decisions in my life that many people thought were crazy or totally random. I’d often get looks of pity or curiosity as I shared my latest plans. I did things like 

→ Packing up a suitcase and a backpack to travel and perform across the globe.

→ Took a position with Americorps as a grant writer and health education specialist that paid only a small stipend meaning I had to move back in with my parents as a college graduate and world traveler

→ Called up the local college to ask about teaching dance when I couldn’t find classes for myself to take in our small town

→ Opened a dance studio with a partner because I knew I couldn’t run a studio by myself and took it over completely after just 3 months

→ Strategically downsized the studio until I closed its doors after 17 years after serving thousands of students to build a business online which of course led me to where I am today being Dr. Content

→ Rebranding this very podcast 4 times to land on a version that allows me to openly and honestly share the real me

And the thing that’s made this new season possible and has given me the space to open up and share so honestly is discovering my Human Design.

I had my first introduction to Human Design in Feb of 2020 and since then I’ve discovered more about myself than I have in the last 40.

Since discovering that I’m a 4/6 Emotional Energy Projector, I’ve learned that my gift to the world is seeing connections where most don’t. 

I have an uncanny knack for seeing opportunities, especially in a biz, that most often don’t see. In this life, I’m meant to be a guide for others, not the worker bee.

During my Human Design experiment thus far, 

I’ve come to understand: 

→ Why my childhood was one of experimentation and wanting to do things my own way

→ Why past decisions and experiences turned out the way they did, both positively and negatively

→ Why trying to do all.the.things in a business is so draining for me and not how I’m meant to live

Every day, I discover more about myself and how to:

→ Make decisions that support me even though it may take longer than I want it to

→ Work most efficiently to preserve the little energy I do have

→ Be patient as I wait for the invitations I’m meant to receive

Learning my human design has literally allowed me to live life as the real me fully for the first time in my life. And to fully live into the title of Dr. Content where I now get to help people strategically use their awesome content to grow their businesses by reaching more of the right people.

How Content Strategy & Choreography are alike

Interestingly enough, content strategy or strategic content mapping which I do with my private clients is exactly the same as choreographing a dance. 

Both start with a spark or an inspired thought or experience followed by a series of actions that can occur in any order and include:

  • The number of performers or pieces of content

  • The journey on which you’ll take the audience including emotional highs, lows, the music or the supporting characters

  • The resolution or goal of the piece whether dance or content.

This collision of seemingly diverse worlds – dance, and content strategy – goes to show that past experience can absolutely lend itself to whatever you want to do next in life.

– Yong Pratt

Understanding my human design has allowed me to fully embrace how the events in my life have unfolded.

It has allowed me to see my gifts more clearly and it means I can give myself the grace to not be like everyone else. 

Knowing that I’m not meant to hustle and giving myself permission to embrace the lazy ways in which I’ve been running my business (i.e., systematizing and automating as much as I can then delegating the rest) has been such a relief. 

And it turns out that doing things my lazy ways has been a way more efficient way to do business. 

Little did I know that embracing systems and automation years ago was exactly what I needed to support my Projector self. 

It also explains why seeing the opportunities in your content and your message comes so easily to me and why I’m able to help business owners mine for the gold that already exists in their content. 

Have I discovered all the nuances of myself yet? 

Not by any stretch of the imagination. 

Just when I discover one more facet, several more nuances arise and I’m okay with that. I take what I need at the moment and know that when I need to learn more, all I have to do is dive further into my chart. 

Discover your Human Design Now

As we lean into 2021 and further into season 5 of the podcast, I hope that you’re inspired to discover the real you using your human design or whatever way makes sense for you so that you can showcase all your awesomeness!

In the new year, I’ll be bringing on guest experts to dive into Human Design and how you can use it in your business to Amplify Your Awesome!

Coming YOUR way in 2021

I’ll also be opening the doors to a brand new program in the New Year called the [1:31] Content Formula™.

It’s not just another course you get and forget.

It’s an 8-week experience where you’ll implement a proven process to turn one audio or video into 31 days of digital content you can use across social media.

During our 8 weeks together, you and your VA will implement a custom strategy for automating and repurposing your awesome content so that you’ll never have to wonder what to post on social media again!

And that’s not even the best part. 

I’m going to give you my exact one-page standard operating procedures (SOPs) to implement every single step in my repurposing framework so that your Virtual Assistant can do all the work FOR you.


Because I get requests just about every day from business owners who want me to implement my repurposing framework and want me to train their VAs 1:1.

But here’s the thing.

Not everyone has the budget to hire me 1:1 to train their VAs on my framework. That’s why I’m bringing you my [1:31] Content Formula™.

– Yong Pratt

So if you have a VA or you’re looking to hire one in 2021, you can literally outsource these exact step-by-step SOPs right away.

And if that’s not enough, I have some very special bonuses waiting for you including my signature program, Podcast in a Weekend™ which will only be available inside the [1:31] Content Formula™ starting in 2021.

If you don’t already know, Podcast in a Weekend™ is my most successful DIY program where I show you how to go from zero to your very own podcast in one weekend. 

Graduates have launched their podcasts in as little as 4 hours using this program so if podcasting is on your goal list or vision board for 2021, you can make it a reality when you get the [1:31] Content Formula™


So much goodness is coming your way in 2021 and I cannot wait to share it all with you.

As this crazy year comes to a close, I wish you joy and happiness.

My wish for you is that you create a business expertly designed around who you’re meant to be and serve at your highest level, making a global impact with your message. Cheers to 2021!

– Yong Pratt

Links Mentioned in Today’s Episode

Discover your Human Design (it’s free)

From Performing Arts Studio to Dr. Content Part 1

Want more from Yong?

Join her inside The Arena of Awesome for weekly tips, tricks, and secrets to discover the real you to Amplify Your Awesome with your content.

Quotes & Images for Sharing

How To Connect With Your Dream Clients

How To Connect With Your Dream Clients

[0:00] If you’ve ever gotten to the end of your work day and panicked because you didn’t post on social media, today’s guest is here to solve that for you. She is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She’s a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz, Deb Laflamme.

[1:49] How being a Jack of All Trades and paying attention to what filled her up helped Deb become the Chief Ideapreneur of For the Love of Your Biz

[6:06] How Deb discovered her Superpowers by color-coding her activities and how you can do the same

[9:53] It’s important for us to pay attention to what fills you up and look for people who love the things that don’t fill you up.

[12:30] The importance of identifying what brings you joy and when you’re at you’re best for creating or consuming content

[13:42] Overcoming imposter syndrome and feeling unworthy at a speaking event and Deb’s super stealthy tip for helping you overcome those feelings

[23:37] How Deb uses her red pen analogy to help her clients to create content that reflects the real them PLUS her 3 step content strategy

[33:45]  “You always see the message that you need to see when you need to see it.”

[37:50] Don’t fall into the myth of needing to post on social multiple times a day

[39:43] Deb’s gift to you each and every month inside her Facebook Community, Social post ideas with Deb La Flamme,

[42:55] Deb’s #1 tip for helping you stay true to your real self and let all of your awesome shine through in your business

[45:29] Next week, you’ll hear from me on the final episode of 2020. Together, we’ll reminisce about 2020 and I’ll be diving into more of my journey from performing art studio owner to becoming doctor content. Here’s a little spoiler, I’ll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live training, sharing real-world examples of showing up as your real self in your business using your awesome content. I’ll be sure to link up the group on today’s show notes at http://www.YongPratt.com/313.

Thanks for tuning in to the Amplify Your Awesome podcast. Be sure to hit that subscribe button so you don’t miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you’re there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome!


Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

if you've ever gotten to the end of your workday thinking, Oh, shoot, I didn't post anything on social media today. Well, today's guest is here to solve that for you because she is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She's a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz. She's been on the podcast before and we love together geeking out about all things content. So I want to welcome back to the show Deb Laflamme.

Deb | For the Love of Your Biz 1:15
Hey, Yong. Thank you! You are speaking my love language.

Yong Pratt 1:20
Yes, you and I can talk for hours and hours. And we definitely won't make everyone listening for hours and hours to this interview. However, I knew I had to have you back on because you've been really leaning in to something a little bit different than what you used to do. But really laser focused on helping people in a particular way to stand out on social media. So before we get to those goods, can we backtrack a little bit? Can you give us a little backstory on how you got to be doing what you're doing today?

Deb | For the Love of Your Biz 1:49
Sure. Yeah. And thanks, again, for having me. It's always fun to be on your podcast. And I'll say it this time, and many more times, that you're the reason I even have a podcast myself. So I just wanted to thank you for that for inspiring me. And I know you've inspired so many other people to start getting their stories out by using podcasts as the form of medium I'll say. So my story, um, you know, I've been at this a long time. And I was just repeating this to someone recently, that I didn't wake up, you know, three months ago and start doing this. And so I just want to share that if you are listening, and you're like, Why are things not clicking yet. And it's because you do need to go through the things that you're doing to figure out what you're really good at and lean into that like Yong said. So I used to be everything to everybody. I'm pretty sure a lot of marketers and coaches and people who want to help other entrepreneurs, they can probably relate to this. If you wanted your logo done, I would do it. If you needed me to come into your brick and mortar and take pictures for your website, I did it. If you want me to help you write your email copy, I did it. And for those of you that know me, you know, that's not my favorite thing to do. So when I started looking at the things that were either taking me 10 times longer than they would take someone else, or didn't fill me up, right, I wasn't paying attention to how I felt when I was doing some of this work.

And in the last three and a half, four years, I started really paying attention to how my work felt at the end of the day. Was I excited about what happened today? And was I even more excited about waking up tomorrow morning and doing it again. And I realized very quickly that what I was good at was not all of those things - the logos, the email marketing, copy, the taking photos. I'm not a photographer. I mean, I enjoy it. But there are photographers that are far better that could be in that space, creating something so beautiful, and at the same time feeling joy while they were doing it. So I decided to pay attention to what filled me up. And that was and still is helping you market your business better by giving you those content ideas to connect with your dream clients online. And so when I even say that I can feel the joy in my voice and even like my whole body shifts. That is my superpower coming up with creative ideas to help you market better. And I jump out of bed to do that every day. And I love hopping on Facebook Lives and sharing ideas. It's, they call it my psychic superpower, right? So if I was going to be a psychic, it would be to predict what content you should share with your social media audiences.

Yong Pratt 4:39
Oh, so good. And I think so many people listening can probably resonate to the fact that when you're in a business and you know whether you've been in business for a while or you know, you're just starting out, trying to be that end all be all trying to be all things to all people while we're trying to figure out what it is we're doing because in the beginning, when we're bootstrapping things, we just feel Like, we have to take on all the responsibilities, someone asked for this? Well, yeah, I guess I can do that, I'll do that. And, and then we spread ourselves so thin. And then you get to the point that you share with us that you kind of wake up and think, wait. You know, I don't feel joy when I wake up, or I don't feel fulfilled at the end of the day. And I don't feel like I've filled myself up with the proper things. And I know lately, you've been going on this journey with tracking your energy. And I know for you when, when you're in the state, you know, I can see in your physiology on camera as well, like when you talk about your ideas, and you're there sharing your new ideas every month. I mean, you're just so lit up. And I love seeing that in you. And I'm so happy that you've reached this place. And I've been fortunate to watch this journey of your, your transitions, and you really finding this particular space, because people are listening, people are so tuned into this because this is what's missing in their business, and the fact that you can help them fill the holes and fill those gaps with your superpower. That's an amazing day.

Deb | For the Love of Your Biz 6:06
Yeah. And so it's interesting, because I know that many of your listeners are probably thinking, well, like, what's my superpower? Like, I didn't wake up one day, I had to go through all those other things. And yet, like you said, bootstrap my business like, of course, I could do those things, you know, you want me to come in and help you organize your files, I could do that, you know, I could, I could take all your business cards and enter the contacts. I mean, I literally did that I think back seven years ago, eight years ago, 10 years ago, I and you know, I love the people that I worked with.

So I want to make that really clear. It wasn't that I didn't enjoy that moment in time. But what it did was allow me to test and try and find my way. So here we are in a space where I do feel like I can do this with my eyes shut hands tied behind my back every single day. I can serve my audience in a way that they want to be served, give them ideas that are easily manageable, right. So this isn't like download a 30 page, ebook on how to market on Facebook, this is take these practical ideas and make them your own. And you know, let people connect with you based on what you share online. And I will just share that when you know what your superpower is. And if you take the time to pay attention to what fills you up. And what what you jump out of bed for like pay attention for two weeks or four weeks, write down everything that you do in a day. And use I one of the suggestions I always say is use the markers like a red, a yellow and a green. And if things feel really hard and icky, and it's a conversation you don't want to have, those are probably red, and you can just put a checkmark next to it. And if it's like, okay, like if you had to do it, it wouldn't be terrible. And that would be yellow. But if it's something that like you look forward to doing like, it's always the thing that's on your to do list that you get done right away, those are green, and channel that like pay attention to that. And I guarantee that when you identify what is green and maybe a little bit of yellow, that's okay, because that's part of running your own business and doing all the things. But the green stuff the green stuff is is is the magic potion we'll say it's it's the it's where the magic happens.

Yong Pratt 8:25
And this color coding thing is really great. Because for anyone who's out there who's a visual learner to really go through and denote what it is that is lighting you up and what is detracting and what what what, what if you could create a whole day? That's all the green mean? How did that feel? Like? How would that change business? And Deb, I know you wake up every day and everything, everything is great. There may be some yellows I know in there because we do like you said we do all have those. But being able to lean into those, those green things that bring you joy, and those things that light you up so much that you lose track of time. I know that this this idea of the flow state where you could start a project and you're so engrossed and so enraptured in what you're doing. You look up and hours have passed. When you get to that point, you know, that's one of your superpowers. And I will say that sometimes we need the people in our lives, to point out what our superpowers are to us. Because often they are the things that come the most naturally, the most easy, and we don't think they're a value because they're so easy for us. But we have to remember that what is easy for us is not necessarily easily easy for someone else. So yet, you fast forward two months, three months, four months, and what would your day look like if it was all green for anyone listening out there. I mean, that to me, sounds like a little slice of heaven right there.

Deb | For the Love of Your Biz 9:53
Well, and you can also take those red items and some of those yellow items and you could probably find someone who actually enjoys those because there's all sorts of people out there. People who can do your promotion for your podcast. People who can edit your copy on your website. People that can do your Facebook ads for you or, you know, do your bookkeeping or your invoicing or ordering, you know, do your, your, what's it called when, when you're taking, oh, inventory, you're doing inventory of your products, right? So you know, there is there are people in this world that absolutely have your red items as their green items. And so I think that's really important to remember that if I go back to like the example of the example of taking photos, we'll use that one as the example for a client going in with my camp. Yeah, I had had an, I have an expensive camera, I have a Canon Rebel, that is really nice. And I got it for business use, because clients needed to take pictures, okay, great. But here's the thing, like I don't know how to edit. All I can do is really take a picture, hope that it comes out great, maybe lighten it, but I don't really know how to do much more than that. And so the product that you're going to get for me behind the lens of a camera is going to be very different than the product. And you'll probably get a better value for time and money. When you use someone who's whose green item is being a photographer, it's just a simple example. But it's important for us to pay attention to that. And to look for people who love the things that don't fill us up.

Yong Pratt 11:33
That's a really good example. Because I think I filled that role in my business for a while too, when we needed to have so much photography done. You know, I love taking pictures. I took a lot of classes and really enjoyed it. But then when I had to do it, and the having to learn to edit them, it was it was a huge learning curve. And it took far more time and it would have been way more productive. It would have been way better for everybody had I had I just stepped away and just let somebody else go in there. So yeah, if there's one thing to take away from this episode at all, it's to find those people who you know, love to do the things on your list that are red, because for sure. I mean, we may think it sounds a little strange at somebody might like to do things like inventory. But definitely there are people out there, everyone has their superpowers, everyone has their gifts. And if we can get all the right people in our business on the bus going the same direction and in the right seat, then that's when business gets to feel really joyful. and dare I say easy.

Deb | For the Love of Your Biz 12:30
Yeah, I was gonna say and it doesn't feel like work. That's where I was literally just wrote that down, like, you led me right into that. So it's, it is about ease, right? So it's not easy, like we're taking shortcuts, but the feeling of ease and joy. And for me that the word this year has been space like having that like freedom and space, and not feeling like I have to do you know, 40 to 60 hours of work a week, and paying attention to when I can do my best work. And I know we'll probably get into that too. But that's part of it is identifying what brings you joy in your work. And also identifying when you're at your best for creating or consuming or all of the things for content.

Yong Pratt 13:15
Yeah. And that leads me to the next sort of segue in the interview. And that's, you know, figuring out those things that make us our superpowers that make us good at what we do and make us you know, light us up and really help us get to that next level. I didn't know before we started the interview, you said there was a story you wanted to share about being the real you showing up as your awesome self every day in your business. And I definitely want to hear the story. Deb, can you share it with us?

Deb | For the Love of Your Biz 13:42
Yeah, know. Sure, um, this this just recently happened. And I know, I know, in my heart that I'm going to be sharing this a lot because I've shared it a little bit so far. And people are like, that's exactly what I needed to hear. So I'll set the premise. I was a speaker for a virtual event. And there were three speakers. And I was the second speaker. So I followed someone before me and there was someone after me. And I didn't know the speaker that was ahead of me. I didn't know any of the speakers. I was I was invited from one of the board members. And the person before me, amazing, talented woman, the moderator began reading her bio and all the things that she's involved in, and all the people she's worked with, and who she represents and what she represents. And I just started like falling into my chair. Like who am I to go after her she had some big name? She has big name clients like big name clients, and I was like, Oh my god, I am not worthy of being on this. I'm not worthy of being here. Why am I here? Why am I following this woman? And I said, You know, I just kind of kept just was trying to breathe because I was going after her literally, it was 1, 2, 3 speakers. And I was watching her presentation. And her presentation was so formal. Her slides were like, meant to be on a TEDx stage. This is my impression, this is what I felt. I felt like she was polished. She was, you know, beautiful, and her hair was perfectly quaffed. And her backdrop was, you know, on point as if she was, in fact, on a stage at, you know, Apple or Microsoft, like she deserved a bigger stage, or I deserve not to be on the same stage as her. That is how I felt. And I watched the thread and the comments, and I watched the way that we could see all of the attendees and how they were reacting to the presentation. And there was little time for QA and I watched the feedback in the comments. And it was just like, thank you, thank you. Wow, thank you, okay. And I felt miniscule, like, how am I going to show up and be as good as she, who was right before me.

Now, she also was talking about marketing, but she was very much talking about branding and things that I don't specialize in. Sure, again, I could talk about those things. But that's not what I was here to do. So then it was my turn. The baton was passed, and the moderator read my bio. And when you hear someone read your bio, like you just did at the beginning of this podcast, it puts you in your space, where you get to shine your light, and not worry about any one else ahead of you, next to you, or coming after you. So I'm not done with the story yet. But I want to say if you guys have not written a bio, and or had someone read and introduce you into a space, practice, have your kids read your bio, have your husband read your bio, let someone else say what it is about you that they've invited you to this moment. Okay, so that's my little tip. So the bio, my bio was read, and I got welcomed, and my slides were up on the screen. And I love my slides, they are all they look like me, they feel like me, there's pictures of me, there's real quotes from my clients. There's practical tips that leaders and marketers can do right away. My mission was to make sure they left my session with pillar content that they could go and plan for the month of October. That was my goal. I wasn't here to impress, I was here for them to hear. I was at that moment I was there for them to learn that marketing doesn't have to have weight on their shoulders, it can actually feel that he's feeling that feeling of joy when you put out your content. And so during my session, the moderator kept interrupting me because people were answering and engaging and interacting with my session. And that's what I was there to do. I was there to inspire. I was there to guide. I was there to be the beacon that I always talk about you guys being in all of my content I was doing, I was practicing what I preach, I was there to serve and guide these amazing women on how to market better and for how it should feel in their bones when they share their message. And at the end of my session, the comments that came in this is not this is not against anything that the previous speaker did. But I was a small business owner talking to a small group of small business owners and solopreneurs and leaders in their industry. I was speaking their language. And what I shared was what I was meant to share. And we got that deep connection because I was authentically myself. Even though for one hour before my presentation, I felt like I should quickly rewrite my bio, and talk about all the big names that I've worked with, and change my slides and my headshot and all those things. The moment the moderator read, who I was, who I serve and what I was here to do. I put on my cape, and I use my superpowers Yong and I shine my light bright and I am sharing this story. I'm so glad I get to share it because there are going to be times during your entrepreneurial journey where you feel like someone is better or going to do a better job and remember who you are because that's who your dream client wants to connect with. That's who they want to hear from. They want to hear your voice. They want to hear your story. They want to hear how you are marketing better. For my example, or how you are leading the way, and also they want to know what might have been hard for you to get you to work to get to where you are today. And so I mean, I've told this story four times since it happened. And every time I tell it, I get goose bumps up and down my back. Because that feeling I felt when when the other speaker was, she's amazing. She's amazing. And she's someone that you know, I want to be on a stage with and I was, I was on the stage with her. So it doesn't make my light any less bright.

Yong Pratt 20:33
Thank you for sharing that. Deb. I literally have goosebumps right now, as you're telling the story. Because I can feel the energy, I can feel the passion. And you are absolutely here to inspire others to know that marketing doesn't have to be hard, that shining the light on who we are flaws, and all is part of why people connect to us. And I know in my life, you have reminded me that of that so many times. And I'm grateful for that, for sure. So thank you for sharing that amazing story. Because I think people can listen and can resonate with that, because it's so easy to go onto social media and look at someone else's feed and think, Oh, I haven't achieved that. I haven't done that. And not to celebrate our own wins or discount the wins we have, and I have to share with you. As you were listening to your bio, you know, and hearing someone else talk about you, when I record a solo episode, this is gonna sound weird, but I do that for myself. I will literally introduce myself, I won't put it on the recording. But I will introduce myself because it brings me to a different space, a different energy. And that is enough to shift me to the place that I need to be for everyone listening to the podcast.

Deb | For the Love of Your Biz 21:44
That's that's what happened to me. Right, I was in a place of, I'm not worthy. And then the moderator started talking about me. And I was like, right, I'm here with that. That's what I'm here for. That's what they're here for. And I mean, I I want to I want to relive that moment as much as possible. Because it truly I mean, I just I've been on a on a on another wavelength since this happened because I was low. I was so well. I was like, Nope, not supposed to be here. This is a mistake. Like, I've got someone else's ticket. I shouldn't be here. And then oh my gosh, yes, I'm so meant to be here. And I will say that this summit was really successful. We had a Q&A session later that day, where I was able to go back and some of the attendees came and had a lot of questions for me, which means that they were excited and inspired and they wanted to do what I taught them, they want to implement it right away. So true validation, for sure.

Yong Pratt 22:46
Oh, amazing. And wanna shift now into one of our favorite topics. And that is content, creating content for our business. Because, you know, as business owners, we're wearing all the hats, we're doing the marketing, we're doing the billing, we're doing the admin, you know, we may get help with some of those things. We may be solopreneurs, and that's okay, too. We're all in a different space in business. So when it comes to marketing, it can sometimes feel like the last thing that we prioritize, because for some of us. It's not always our forte to have ideas and like to be able to be out there and show our real selves on social media, because that is a trick but you have a way to help us show up as our real selves. Can we talk about how you help your clients to create content that reflects the real them?

Deb | For the Love of Your Biz 23:37
Yeah, for sure. And I think like one of the things that you mentioned before was like being our authentic self, and sharing the the successes and the things that were are a little bit harder for us for our journey, because I do think when you go a little deeper with your own personal stories, you know, like Deb likes coffee, you know, what is what Yong like? Does she like coffee or tea right? Does does Yong have a mug full of Sharpies like Deb does, right? Like certain things that you can share about yourself that help have that common thread, so that when Yong and I are up on a stage selling you guys the same product, as far as you're concerned, right, the same price can be used the same way you can get it right now like I usually use the red pen as the example right, we're both selling the same pen. It can be used, it works the same way it costs the same, you can both we can get it from both of us right now.

At the end of the day, when it's time to make a decision, you're going to buy the pen from the person who you have connected with. And so just remember the story of the pen, and remember that your audience only knows what they know. And so they're going to make assumptions. If Yang and I are both social strategists and you want to both buy a strategy. You don't want to buy a strategy from both of us, but you can only buy one, you're going to buy a strategy session from the one of us that you feel a connection with and PS we are a lot of alike. We both have red hair. We both have two daughters. We both love animals. Like there's a lot of parallels between Yong and I. But you would find something that is different between Yong and I, and you would make a decision of who you would buy a strategy session from. And the beauty of this is, there's enough people to buy Yong's sessions, and there's enough people to buy Deb's sessions.

You want your dream client to buy from you, because of that connection. So the way that I like to teach you to make it to remove that weight from the marketing, when you go to bed, yeah, I don't want your head to hit the pillow and you're like, Oh, geez, I didn't post today. I want to help remove that weight. The first thing I want to help you do is have marketing, move up your to do list, right, because if you knew that marketing your business would bring in revenue, or grow your email list, or bring in people to your brick and mortar, or get more people at your virtual event. I know for sure you would do the work, right. But you probably haven't seen the results that you can get from using online marketing.

So there's three steps of content curation that I believe are valuable for you to understand. And the reality is, if you are thinking about marketing your business, you're probably sitting down, coming up with an idea, creating a post and posting it. So that is a strategy that works sometimes, but it's not going to work forever. It is a shoot from the hip strategy. It's not going to last you it's not going to be sustainable for your business, because you're doing all those other things that long and Yong and we're talking about. So you need to have it be three separate phases, curation, creation, and calendaring, and I'll go over them pretty quickly. Because doesn't, that's not rocket science, you guys, it's really not.

Curation is where the ideas come. Like you might be on a walk in the woods or strolling down the beach, or in the shower. I'm often in the shower when the best ideas come, right? When you're disconnected from Tech, typically, the best ideas flow. So you can't really book time to curate content, like the ideas just need to come. But where they can come from Are you can inspire people, you can talk about your services, you can talk about you like things, like I said, that may set Yong and I apart, you could also be of service and share valuable content or other people's content. So that's the type of content that you'll be curating. When you're like strolling around, maybe you're listening to a podcast, and you're like, Oh, that's a great idea. So the curation process, you need to make sure you either always have a journal with you or you have an app on your phone that you could voice text, I use voxer for myself. Some people use Trello, Evernote or don't discount Google Docs. I mean, really, you could just have a curation folder in Google Docs and get those ideas out of your head and put them someplace so that they can become something in the next phase.

The next phase is creation. And that's when you take those beautiful ideas from the curation moment and turn them into something that is going to connect with your audience. And this is where young and I really kind of are aligned. Right. So is that idea going to be a blog post? Is it going to be a Facebook Live? Is it going to be an email campaign? Is it going to be a podcast episode, right? Is it going to be a social media post? Is it going to be something on Pinterest? Or, you know, is it going to be your speech for a live event? Right, so those are the options, it could be text only, it could be with a graphic without a graphic, and Yong is the queen of helping you repurpose that. So if it is a podcast episode, that idea, she can help you take the podcast, grab quotes from it. The quotes can then become social media posts, right? Then you send out an email with graphics and the link to the download the podcast like there's all these things that you can do. But right now you're just taking the idea from the curation phase, and putting it into the creation and deciding how that idea is going to become a message for your audience.

So for example, I love lighthouses so if there was a lighthouse quote that I came up with in the curation phase, now I'm going to sit down at Canva. And I'm gonna take some graphics that are branded for me like my, my colors are blue, and green and preppy stripes. And if there's a beach or a lighthouse, you can be sure it's probably my post if you see it in your newsfeed. And I'm going to lay that over and I'm going to put the quote on the graphic and I'm going to, that's going to be the creation part. Obviously, I'm just giving you a very simple example of a quote, which is inspiration, turning it into a graphic.

And then the third phase you guys is the calendaring. And this is when your awesome post idea, which is now a graphic with a quote is going to meet your dream client. So where and when, where would it be what platform?

So am I going to use this quote on Instagram? Am I going to use it on Facebook? Is it Am I going to use it on Twitter? at LinkedIn, I'm going to decide that and then I'm going to get it scheduled. Do you see the difference here, intentionally setting up my content to go out and meet my dream, my dream clients when and where they need it, right. So if it's a graphic, typically it will be on Instagram and may also go on Facebook. But you know, that's all a conversation for a longer podcast. But let's just talk about that you've got the idea. You've turned it into something beautiful, something that you know your audience needs right now. And then you decide when and where it's going to meet them. And that's the calendaring part.

And I do want to point out that there are tons of schedulers out there it is, at the time of this recording, it is 2020 technology is our friend. And what it allows you to do is create a strategy so that you could be doing the things that you really love in your business and not worrying about your marketing. Okay, so curation, creation, and calendaring. And don't be afraid of using a scheduler, you can use the free Facebook scheduler, it's amazing. I just got an update today for the business suite, where you can schedule both Instagram and Facebook right from the app. But there's others post planner Hootsuite Buffer, Later, Planoly. Google and find one that fits your needs. Ask people in your groups what they use, ask them the pros and the cons, you're not in this alone. And I promise you, you will find a tool that will make this process even more amazing. So there's that's my three step strategy for marketing your business better and staying in the hands of the people who need to hear you.

Yong Pratt 31:36
So good. So think about this. Three steps, just three steps. There aren't 33 steps are 300 steps, Deb is suggesting three things. And if you can do those things consistently, that's when things are going to start to shift and change. And I will admit right now, on this podcast episode that as I've gotten ready for this launch, my calendaring of posts has gone by the wayside a bit on my calendar next Monday, however, is what I'm going to schedule out the next month of posts as I like to just do the one month because it's doable. It's not a huge like day long process. It just takes a little bit of time. And you know, like Deb said, I love to repurpose content. So knowing that I have content, I could have already, you know curated, I can just pick and choose whatever is going to be of service to all of you out there listening. If you follow me on Facebook, or Instagram or wherever else, you'll you'll see different things. And I think that's the beauty of this curation thing. Because it doesn't have to be one thing all the time, it can morph, it can change. But the idea here is the consistency bit because I think this is the part that I find the most challenging. And I would venture to say most business owners find it challenging to be consistent. I know when I talk about creating a podcast or creating a video series, I get a lot of pushback on you have to just do it, pick a day that works for you. It doesn't matter the format, whichever one is the easiest, like pick the easiest route, pick the best day for you and just make it happen. Try it for a quarter and see the results you get and and i think dad for you to consistency probably is one of those things that you know we talk about a lot because it does make a difference in the beginning. It's going to feel like Oh, no one's seeing my stuff like, no one's engaging. But get over time, the consistency will definitely catch up to you. And Pete, the people who are following you are going to be so grateful that you're consistently putting information out in front of them that they need. And the magic is that they're going to find the right post at the right time for them. Sounds weird. Definitely true.

Deb | For the Love of Your Biz 33:45
That's true. You always see the message that you need to see when you need to see it. And so from a content creation point, when you are setting up that that schedule that calendaring, know in your heart, that the message will be received when it needs to be received. And I do want to say that you I love that you said like next Monday, you're going to do that, do that work. So the creation, I want to make sure you guys are paying attention to when you feel at your best. So if you are someone like me that needs a nap around 2-3 in the afternoon, you will never see content creation in the mid middle of the day for me. I will get up on a Sunday morning if I have to and do my creation then because that's when I'm at my best things flow. There's no distractions. So this is really an important part of knowing when you're at your best when your energy is higher. I only do content creation twice a month, because I also pay attention to my cycle and my energy during my cycle and I have over the last five months identified when I am more outward and when I am more inward. And I don't expect a lot of myself when I'm more inward. So that week potentially is not used to create messaging that should go out. It'd be more behind the scenes stuff like bookkeeping, or things like tracking my social stats, which by the way, you mentioned consistency. When we did a challenge back in March, and everyone that was in the challenge, we asked them to do 21 days of posts, they could pick any of the 21 days in March, and everyone who participated 21, out of 31 days, they saw their engagement go up. And we're at right now at a point where I'm telling everybody to track their stats. And everyone who was consistently showing up for whatever consistently showing up looks like for them, saw an increase in engagement and reach those that didn't plan and did their social strategy by shooting from the hip, they saw a dip, they saw less engagement less than reach. So it is about showing up when your dream audience needs you.

Yong Pratt 35:59
Yeah, and the idea of just showing up like those two words showing up, and then you add the consistency piece to it. And it doesn't have to be the same days, every single week. I mean, like Deb's saying, you can really focus on when you're at your most energetic to create these things. So that you're creating things that you know, are quality, and that you're proud to put out there and share. And you don't have to wait until the last minute to put something because that gets really exhausting really fast. Trust me, I did that for a very long time. And, and I just, I got to not enjoy social media marketing for a while because it felt hard, because I was always trying to make it up on the fly, trying to solve the problems thinking about Okay, what happened today that I could share? Because it's just hard to share it like that. So. So as you're listening, think about your month, think about your week, when during the week, can you be consistent and show up perhaps live or do a podcast or put out a blog post? Like when can you do that? When can you commit? And then when are you going to commit to scheduling it out? Because I know that is definitely you know, a lot of us. Yeah, a lot of us do the work and then we forget to schedule, it's like oh, shoot, then we're back in that challenging, it feels hard step. But if we let these tools that technology has provided to us, if we let them do the work they're meant to do and just do our work to put in there so it can schedule it out. Again, that is so freeing. And then social media marketing, or just marketing in general, becomes really fun, because you just see it like you. It's like this big, beautiful machine, this wheel that keeps turning, you keep putting things into the wheel, you keep moving forward, you keep putting more stuff in, and it's just this beautiful cycle and this machine that works for you, instead of you working for it.

Deb | For the Love of Your Biz 37:50
Totally, I agree. Ease, flow. Pay attention to when your energy is at its best. And when you're feeling creative, and just don't get caught up in thinking I have to post three times a day every day. Like, I do want to add that. You know, your you may think and you may wish that your dream clients or your fans and followers are like sitting on a Tuesday. It's too like oh, yawn usually post it two o'clock on Tuesdays. Where's her post? Like? That's not real? Not. But if you're wondering why your post at 10:30pm Mountain Time isn't getting the attention that it deserves. It's because of when it went out. So think about your your dream client. When is he or she online? When are they scrolling the newsfeed learn their habits so that you can be there and give them the message they need to hear when they need to hear it.

Yong Pratt 38:47
So good. Yes, it doesn't have to be hard. It can be easy, it can be joyful, you can get to that state of flow. And that's what Deb does best. She has a million ideas she has every month, I gift for the people who aren't in her community. I am there. I've been there for quite some time. I love it because it's always full of gifts. Because when it comes to posting, you know, sometimes if we are busy, we don't, the ideas aren't flowing like they normally would be. So here's them, giving us this list of ideas, not a curated thing where you post this picture with this caption because I've done that. And that never felt right, because the pictures alone never represented what I like to

Deb | For the Love of Your Biz 39:26
I know. I know

Yong Pratt 39:28
A little disconnect with that. So I know and I learned. I wore orange today for a very specific reason. Well, I love orange anyway, but I know did you just did a video today where you shared something brand new for the month of October. Can you tell us about it?

Deb | For the Love of Your Biz 39:43
So every month inside my Facebook community, which is free. It's called social post ideas with Deb La Flamme, I'm sure we'll link to that. Every month. I give you guys a gift, a content calendar full of creative social media prompts that you can use right away and what I love about it is Like if you're if you want to swim in the pool, but you don't know how to get into the pool. Imagine you and I are up on the diving board together. And I'm holding your hand as we jump in. So I give you the prompt, right? So a prompt could be share a statistic, right? Every one of you have something valuable that you can share with your audience that could be showing them that what you offer you sell, you know, whatever product or service, that you could share a statistic about your industry, that's a social post idea right there. Like you're like, Oh, my gosh, I totally know that. Right. So if you're in the health industry, or you're an attorney, or you're a baker, you're an online business coach, there are statistics that you can show, to prove to your dream client that they need to work with you or this is why they need what you sell. Another example is asking for reviews. I know you're like, Oh gosh, like what I have to do that. Now here's the thing, you don't have to do it. But I can tell you that if you use 50% of my social posts, ideas and your content each month, you're in your reach, and your engagement will double. And I know that for sure. Because I've watched clients come into the group use these pop these prompts in their own way, like Yong said, You're not I'm not writing the captions for you. I'm not giving you the graphics. It has to be in your voice. That's what's going to set you apart from everyone else like you. And even if you are an author, or you are a massage therapist, or you own a dance studio, or you're an online business coach, even if you and all of your peers are in my group together, the beauty is when I say share a fill in the blank post, you're all going to do it in your own way. That's the beauty of my social post calendar. So in addition to the ideas, I give you national days that I know you can use in your business, and high level themes for the month that we're in, and I support you and cheer you on every step of the way.

Yong Pratt 41:58
Absolutely. And I will be the first to attest to that, that Deb is there every step of the way.

Deb | For the Love of Your Biz 42:03
My favorite place online.

Yong Pratt 42:04
She give us practical examples. So no matter what your industry is, or you're a brick and mortar business, or an online business owner, she's always giving different examples of how you can apply these particular ideas in your business. So if you need ideas, I will definitely link up your group Deb in the show notes of this episode. Because I believe that if you're in business, you need to be marketing better. And there's no better person on the planet to help you with that than Deb. Now, Deb, as we wrap up this interview, I have one last juicy question for you. Are you ready?

Deb | For the Love of Your Biz 42:39
I am ready.

Yong Pratt 42:40
It is this...So how, for the listeners out there, what is your number one tip for helping them to really stay true to their real selves, and let all of their awesome shine through in their business?

Deb | For the Love of Your Biz 42:55
So if I had to pick just one? I would my advice would be if your daughter or son was watching you in your business? Would they see you as they see you online? So I make sure that when I do something online, that my kids would say that's my mom. That's my mom's voice. That's how my mom talks. That's the kind of gifts my mother would use. And today actually, I did a Reel on Instagram. And I'm waiting for my teenager to say mom, mom. Yep, that was you. Like I was dancing like me. I was lip synching like me. And I don't ever want my kids to see or hear anything that I say that isn't true to me.

Yong Pratt 43:50
Mmmm...so good. And again, I have goosebumps because I know I have two daughters as well. And yeah, to know that. I'm staying true to me. And they can recognize that even if they're not in business, but they just know me for who I am. And your your daughters see you for who you are. And they could recognize and pick out from a lineup of posts. Which one is yours? Oh, that is truly amazing. Thank you for sharing that.

You bet. And I will tell you that what I have a business friend, video video marketing coach who I've known for 15 years, and he will text me and say you are the most consistent, authentic person I've ever seen. You're still saying the same thing that you were saying five years ago, and people are just actually listening, right? So I haven't really changed my messaging. I've just gotten clear about who I can serve and how I can serve you. But that is the ultimate compliment, right? Like you you are still saying the same things like I'm not jumping on every bandwagon and I'm really staying true to what I know to be true for you to market better. So that's a really Really beautiful thing too.

So good. Deb, I want to thank you so much for being here today sharing your wealth of knowledge, sharing the fact that marketing doesn't have to be hard. It can be small, and it can be fun, especially when they have at their side, your monthly social post calendars. So much for being here.

Deb | For the Love of Your Biz 45:19
As always, thank you Yong. Being in space in in the virtual space or in space, a space with you is always super fun.

Yong Pratt 45:25
Thanks, Deb.

Deb | For the Love of Your Biz 45:27
Thank you.

Yong Pratt 45:29
Next week, you'll hear from me on the final episode of 2020. Together, we'll reminisce about 2020 and I'll be diving into more of my journey from performing art studio owner to becoming doctor content. Here's a little spoiler, I'll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live trainings, sharing real-world examples of showing up as your real self in your business using your awesome content. I'll be sure to link up the group on today's show notes at www.YongPratt.com/313.

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Rebel, Rule Breaker, Entrepreneur

Rebel, Rule Breaker, Entrepreneur

[0:00] Tammy Pereira, Tammy P. has been in marketing for over 20 years. She a Facebook Ads, Facebook Ninja expert. She’s a speaker. She’s an online business owner that practices what she preaches


[2:08] Tammy’s back story and how she found her way to live video and Facebook Ads


[8:41] Choosing simplicity and consistency in business and how Tammy leaned into visibility


[11:24] Doing it scared


[13:42] Creating, reinventing, and a thirst for knowledge


[20:52] Choosing alignment, being a rebel, and doing things her own way


[27:15] Connect with Tammy inside her Facebook Group


[28:10] Tammy’s recommendation for showing up and Amplify Your Awesome


Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Welcome back to The Amplify Your Awesome™. I am so glad you are tuning in today because today's guest is someone that I've connected with a couple times before and every time we connect and chat, we just there's this inspiration that happens. And I cannot wait to introduce you to Tammy Pereira, who actually has been on the show before. So let me tell you a little bit about Tammy. Tammy has been in marketing for over 20 years, which is an amazing feat to be in one particular industry for that long. In that time, though, she has morphed and changed and now really focuses in on Facebook ads. But she is definitely more than just a Facebook ads expert. She is also helping people in the corporate space with their marketing and advertising, consulting. And she's a strategist. She's a speaker. She's an online business owner, who definitely definitely practices what she preaches. Tammy, I'm so glad you're back for another interview here on the podcast.

Tammy Pereria 1:46
I'm happy to be here, Yong. And thank you for that wonderful introduction. You're amazing too. So amazing.

Yong Pratt 1:53
Yeah, my pleasure. So tell me, can you take us back because you you've been in business for a very long time, and you've done different things in this realm. Can you take us back to the beginning of your story about, you know, why you chose to be an entrepreneur and what that has looked like for you? Yeah, actually,

Tammy Pereria 2:08
I want to go a couple years back, because, for me, it was really what I've been thinking about most recently, over the past weeks and months, is kind of my my step into the online space. Because as you said, I've I'm not new to marketing and advertising, definitely not. I pretend like I am younger than I am don't tell anybody

And um, but yeah, it was an interesting journey. Even coming in from working, I was working in advertising. I've been also working as a corporate consultant, with marketing teams and things like that. And when I started to see other opportunities, and specifically starting to kind of dip my toes into the online space. I started to realize that it's a whole nother world out here. Like it's a whole nother world. And it was almost like learning a whole nother language. And so it was an interesting journey, because I was unaware even of how to market my business in the online space versus corporate. It's a totally different world, totally different world. Um, but I'm so grateful that I have done that, because I've really worked to really work to make my business successful, and especially over the past year. So I'm excited about that. But I'll take you back a little bit. I actually, this is going to be funny.

But when I came into the online space, I was on Pinterest. This is like my point of entry, I would say back in way back in 2016. Yong. So I think it was 2016 pretty sure. And I went on Pinterest and Pinterest told me that I needed to blog every day in order to build a successful online business for real. So that was like the advice that I did four years ago. So I think I went through about 100 blog posts and I was like, This is exhausting. This is not for me. And this is not really working. So there's got to be something else out here that I'm not seeing. I don't know, like I wanted to figure it out. I felt like for some reason, I had this I had this calling for whatever reason, I can't even explain it. But um, to to kind of kind of shift my business a bit and I didn't know exactly why. And so I started to I joined a mastermind I actually was in this kind of digital marketing mastermind because at the time, I considered myself a digital marketer. I was just doing digital marketing. I was filling in that gap for marketing people from marketing teams and corporate. So it's like okay, yeah, I could call myself a digital marketer. And I was in I joined some different groups. I joined some masterminds, I joined some courses, things Like that. And I started to realize that this is great. And there's like a whole nother world that I definitely want to jump into. I was really started to be interested, I really started to see kind of where this could go where this could take me. And one of the things that was really, it's so, so basic, but it is also about creating content. And it's always also about using the skills that we already have, is I had something to say, and a lot of us I know are experts. And we have something to say we have something to share, we have something that can help other, you know, can help other people, right, because everybody's at different stages along their path along their journey.

And for me, I just started talking, and specifically, I wasn't super fancy about it. But I just started talking into my iPhone or onto my computer, publicly, not in public, but in the like, on the computer, on my Facebook page. That's it, or on the computer, not mostly on my personal profile, because I was too shy. And a lot of people now are like, you're too shy, what are you talking about? You talk all day long. And I was shy because I was used to being this person that was behind the scenes, I was used to be this person that was not in the front, that I wasn't I didn't know what that was like. And when I started to go on camera, so to speak, just in a small way I found my voice. And so that was really, really instrumental for me more so than blogging, was putting my face on camera talking about something that I know marketing for five or 10 minutes. That's how it started. For me Simple as that. Not any more complicated than that.

Yong Pratt 6:45
Well, isn't it interesting that when we find these things in our lives, it usually is the simple things. It's not the things that are super complicated, because for me, when I switched from, you know, brick and mortar business to online, everyone's like, oh, it'll be fine. It's all the same. But like you said, it's a different language. And you know, brick and mortar businesses have their work cut out for them. Because not only do they have to do that, they also have to be really good at online marketing, in order for the businesses to stand out in their particular areas. So yeah, it's the simple things that are usually the things that lead us to success, the fastest. And the most, I guess I'll say, easy. And I know in the digital world, the entrepreneur space, the word easy, is not always one that people celebrate. Because sometimes, you know, we think, oh, it has to be complicated, we need a funnel, we need all these things with 55 steps, and everyone has to go through this way. And we're going to hide behind all of this technology, we're going to hide behind all of these things that we build, which are exciting because we build them. But then when you realize that, oh, gosh, all those years, it didn't have to be so hard. So I love that you made it simple. You just pulled out your camera, and you just started talking. And that really kind of propelled this whole business of yours now where you just got on camera, and I love it because you always have the pink headphones on. So I know you're very identifiable. But yeah, it is just those little baby steps. It doesn't have to be huge. This doesn't have to be, you know, webinar right out of the gate, it can be five or 10 minutes. And then what Tammy can do with that on the back end, you know, that's really where the magic comes in. Because you just show up as yourself. And you know, then she takes it and makes sure that you have all the right people coming to watch your video and supporting you. So amazing. Simple is always best love it.

Tammy Pereria 8:41
Yeah, and the other piece of it was talking and doing live video. But there is a piece there that it was me becoming unseen me becoming. And people talk and throw around the word visibility a lot. But it really was that simple. And there was a thing of consistency. So I did decide that I was going to show up every single week. I didn't, I didn't really set it as like, Oh, I'm going to do this as a goal. It's just something that evolved over time is that I enjoyed doing it. I didn't enjoy doing it. When I first started, I was terrible at it. But I kept going with it. I'm not I don't I can't tell you why I just did it was one thing that I was able to be very consistent with where I would do one video a week, go show up live on my Facebook page five or 10 minutes. And I would talk about what I already know. And I would do that one time a week. And I would do that one time a week. And I would do it consistently until I did it for a solid year. Um, and that's how I started actually growing my business in the online space. It wasn't any more complicated than that.

Yong Pratt 9:44
Oh my gosh, I love it. Simplicity and consistency. Deciding. Making a choice in the moment that I'm going to do this and the way I'm going to do it is this and it doesn't have to be fancy. It doesn't have to be complicated. I'm just going to go on camera and share and I know video for a lot of people is daunting. In the beginning, it was for me as well. And I've shared with you before, Tammy that, for me to be here on video to like, it feels so natural, and I have so much fun doing it. It's my favorite way to create content out of all of them. However, it's been a really long time in the making to get here. And the way it happened was to do it over and over again. And to feel insecure about doing it. But then just saying, you know what, Okay, next time, it's going to get better. And next time, I'm going to get better. And you'll learn every time you do a video, and then to do a whole year being consistent on weekly video. That's a huge accomplishment. So if you're out there listening, thinking, marking, marketing is super complicated. Take Tammy's words of advice to heart. Think about the simple. Think about the easiest path, what is the easiest way for you to to let people know that you do awesome things and that they need to connect with you. I mean, that's all it took. And I love that and to see the progress because we've known each other now for a couple years, I think to see this transformation of, you know, you just showing up in the beginning. And now like you're you're rocking it's like, I mean, you're helping other people be seen now. Because you you went out there, you were the scientist, you tested out what worked and what didn't work. And now you're giving your clients such huge results. So congratulations.

Tammy Pereria 11:24
Thank you. Thanks a lot. I love that. I love it. Yeah, it's great. And it it really, um, it really propelled me it really was the kind of the catalyst I guess would be the word. When I was dipping my toes in, I was a little scared. But I just did it. And I got so much encouragement from others to keep going as well. They would tell me that they watched my videos and things like that. And now it feels so natural to me to just come in and do a podcast with you. It feels natural to do a live video. I have interviews this week. I have presentations this week. And I just love it.

Yong Pratt 12:03
So good. And I think that part of the moment you get there in your business and you love what you're doing, that's when things get really, really fun. Because it doesn't feel like work. It just feels like you're playing it, it feels like you get to show up as the real self. You don't have to hide behind anybody else or anybody else's rules. You just get to go out there and make your own rules. And that's really what this podcast this season is all about about us being able to as entrepreneurs, take the reins and say, You know what, okay, I like these things over here. But no, like, not everything on this list works for me. So to take the things that were for you that serve you, and then leave out the rest. So if you're out there, and you're someone like me, who is a course junkie. I love learning. I love different marketing tactics, and just learning about a lot of different things. I have a lot of courses. And I say that proudly now, because now I know, from each of those things, I gleaned at least one nugget that I have literally applied, it may not have been what they were promoting in the program. But I have gained something from every single investment that I've made. And I know Tammy, you create a lot of courses and your courses are so fun, so full of value, and they're so actionable, which I get. I love I love courses where you can actually go in, do the thing, and then you see a result. So amazing. I want to commend you also for the courses you're creating, because you're able to impact more people who may not be able to hire you one on one quite yet. But they have access to you in a different way that you can actually leverage that in your business.

Tammy Pereria 13:42
Yeah, and I actually love creating courses as well. That was something that I started doing actually over the past year. And that was something that I realized, you know, I used to be, this is another lesson. Actually, I learned over the past year. I don't know if this will help anybody to say it, but I'm just going to say it is I used to only believe that I could serve people on only the highest level. So this is kind of a bit of a I don't know, mindset issue or limiting belief like I can only help them if I work with them one on one. And what I discovered and it still comes back actually sometimes for me, although I still enjoy I enjoy working with clients one on one, but I discovered that I also love creating courses. And this is this whole other thing that opened up for me this past year. And again didn't plan for it kind of stepped into it a little bit backwards. Just like anything else kind of going with Okay, let's see, I have this idea. I'm just gonna put it out there. Um, and so I truly love one of the things that I love doing is I love creating like, I have eight ideas lined up already over the next like I can't stop coming up with ideas. So it's and I know that's a lot of entrepreneurs have that, but the difference for me over this past year was that I had a lot of ideas in the past as an entrepreneur. And I didn't actually do them, I didn't take the action. So I've broken it down recently into three parts, it's almost like the decision part. So for me, like deciding that I want to create, do a course, right, like, I like doing courses, I'm going to do courses, and they help people enjoy them, right. And so once I got anchored into the fact that courses can help people, and that people have can can learn from me, and I enjoy teaching, and I enjoy people learning from you, then I then I will create the course idea. So it's sort of like deciding what it is that you want to do. And then creating, which I love creating, like, literally, I can't stop creating. Um, and so whatever the idea is, I always have new things that came up with, I just came up with something new today. Always reinventing all these things. And so if you're a person that loves creating, um, then definitely, this can work. And courses can work. And I still believe that there is a place for courses, I know people talk about the market saturated and all this stuff. But some people they are busy, the like you said, they don't have a ton of time, they don't have a ton, you know, maybe they don't want to invest right in a kind of a bigger program. Or maybe they don't have time to have time, right. They just want to learn on their own, but they still want to learn there's still a thirst for knowledge and thirst to learn, then you can still create these courses. And what I learned was that it's a way for people to come in and kind of experience experience a little of me, right and experience kind of what I'm all about and how my perspective on teaching what I teach. The other piece, though, is that before I had all these ideas in I did not execute on the idea. So what changed for me this past year, and this is why I'm sharing this with you is that I actually took action. And I know, I know, I know, I know that when we are creative people when we are people that like to create for me when I create it like comes from my heart. So it's like I know what it is it comes from my heart. I know that people are going to love it. Um, but there's something about actually putting it out there creating something and then saying, hey, people, do you want this thing that I created? And it's almost like, it's an artistic thing, even though what I create is courses, and quite quote practical, I guess, practical marketing advice. But um, yeah, there's something to creating something and then actually taking action and putting that thing bringing it to life, and having people experience it. So the big step for me this past year was actually the fact that I created courses. But I actually allowed myself to put them out there and allowed people to experience them them by basically saying, Hey, guys, they're for sale, I created some things, and here they are, and do you want them? And then people were like, yes. And I'm like, oh, why didn't I just do that before? Like,

Yong Pratt 18:07
I love that Tammy, and I've been giggling throughout this process, because you and I have talked off camera several times about this idea that we are compulsive creators. We never stop creating, and to have these ideas. And, you know, I'm sure people who are listening can relate to the fact that these ideas spring up. And you know, sometimes inspiration hits us when we are least expecting it. And then we just don't know what to do with this thing. You know, we we think about it like, Oh, that's a good idea. And then we just, we talk ourselves out of doing it. So I love that your first step is making the decision that you're going to do this. And then and then asking people if they're interested and then taking action and making the thing and putting it out into the world where people can actually consume your information and get to know you and have a result in the process. I think that's such brilliant advice that you just have to decide. So if you have a course inside of you, and you're thinking, Oh, I would love to teach people this. People always ask me about doing this. What if you could do this, you go out there, you make a decision. You ask people, if they're interested, you put the thing together. And then you offer it to the world. I mean, that coupled with just showing up and doing the thing, like the action piece, I think for a lot of us gets lost in the shuffle of the everyday to do list. Like there's so many things that we're all doing every day, but to commit and then to take action on me like I think you have summarized several different courses I've created, or several different courses I've taken on creating courses and marketing courses. Like it really can be that simple. And I just again, I'm going to come back to that word because in business, yeah, it's almost a bad word to say simple or easy. When you find the right things. When you find the right tribe of people and you find this place where it feels like it's more fun. It doesn't feel like work. You're excited to get up every day. That's what business needs to be. And not everyone experiences that in the beginning. And, you know, you've been on this road for a long time, as have I. And so finally to get here, you know, 20 plus years later for both of us, and like, all those years of hustling and thinking, we need to get into the blogging every day, and following all these rules, and this is the way to success. And if you do this, you'll make a million dollars. And that's never the case. Because there's always a bit of disconnect in those scenarios about who I don't, I don't feel good about that part of it, or like, you, I don't want to do that. You know, so wouldn't when marketing can be fun, creation can be fun, and it's just joyful to, to have this business of yours. And you're eager to serve people. I mean, that's really what business, I would love that to be business for everybody, because it feels amazing.

Tammy Pereria 20:52
Yeah, and I got to say with that last part of like, people telling me what to do. I'm an entrepreneur, and I'm a rebel. And I'm also an I'm a rule breaker. So when people give me like a linear line to follow, it never works for me. So that was another thing that I discovered, is, uh, I have to do it my way. And if it's somebody says, you have to do these eight things, and four of those things don't feel aligned for me, and I'm not going to do them. I don't care what they say, like, you can make a million dollars if you do these four things, or eight things, and I can only do four of them. It's actually me wanting to do it. Because if we don't want to do it, then we're not going to do it. So, um, there's many, like you said, there's many, many different ways to market a business, many, I mean, I've been doing this for 20 years, it's, it's really all the same. And I have so many of these discussions every day. But that is the point. I mean, actually, that's what I love about marketing and advertising is that there are many ways to do it. And the point is, we get to decide. So once I realized that piece was like, I don't actually need to follow advice. But I like this little advice over here, and I like it over here, and I'm going to mix it up, and I'm going to make it into my own recipe, then it works for me, then it all of a sudden started to work for me. And if somebody said to me, okay, in order to sell 80 of your courses, you need to post eight times a day. And I don't want to post eight times a day, because that doesn't feel good to me. Because I feel like I'm spamming people, guess what, I'm not going to do it, right, just not going to do it. So that was a huge realization. Also, for me this week, this past year, I would say, I do things my way. Now I it's not like I'm not ever taking other people's advice. But when it comes down to it, I already know, it all comes from me, actually, it all comes from me. So I so I have to be the one that decides like this, I have to you know, I want to feel it's not I have to that is totally the wrong word. I want to feel proud about things that I'm creating. And I want to also like, the way that I'm putting it out there, it can't feel icky to me. So again, it doesn't matter. Because if I don't feel good about the way that I'm creating, if I don't feel good about the way that I'm marketing, it's just not going to happen for me. Um, and so that was another big thing. And so many people come to me because I do some coaching and things like that. And they say, well, so and so told me, I had to do it this way. And I'm like, do you want to do it that way? And they're like, no, and I'm like, you don't have to, you don't have to. Nobody says, and once I realized that that was the truth, my business just absolutely changed. It changed. Because every day I get to decide. Every day I get to decide, it's every day could be a blank canvas, I could just decide, you know what, I'm gonna do things completely different tomorrow. And that's it.

Yong Pratt 23:54
So good. So for all of you out there, you have been given permission to break the rules and do things your own way and do in a way that feels good. Because sometimes I know, I was that rule follower as a kid, I didn't ever want to break the rules. So when it came to thinking outside this, these boxes of do it this way, this way. I had a really hard time with that because, like, ooh, I don't want to break the rules. But I think somewhere deep down for all of us. We all do know the way we sometimes get in our own way and say, Oh, that's that wouldn't work because oh, because of this, right? We put these excuses in these roadblocks. And I think we all do it. But as an entrepreneur, you know, entrepreneurship is really about taking these risks and and doing these things and going out on there. You know, jumping off the ledge, knowing that there's going to be a parachute and saying, Oh, awesome, okay, I get I get to choose I get to wear, you know, the cap or whatever. Whatever it is for you, like signifies like your headphones, and I love it. Yes, we all need a pair of pink headphones in our lives for sure. But yeah, knowing that, at the end of the day, I think we all deep down know, we just don't always take the time to stop and listen to what is already inside us. And that real us bury deep inside. It is now time like this year has thrown us for a lot of loops, it is time to dig down, you know, grab out those big dreams, grab out those things you've been putting off and do them, you know, reach out to Tammy reach out to me, you know, let us help you get to where you want to go. Because it really is possible to build these amazing businesses had just feel amazing, that really shine the light on who we are as humans, how we can offer those things to the world. You know, and since my background is in performing arts, I always think about, you mentioned earlier that even though what you do is not necessarily creative, it's a creative process to put all these things together. And I always think about everything that I do, as choreographing, because it's no different than that. So the analogy of coming up with this idea, figuring out okay, what do I need to make this idea work? How can I arrange it? Okay, I'll try it like this, oh, well, that doesn't work. So let me rearrange these people on the stage or in the business, we're in the program. And then at the end, you have this beautiful thing that has the capability and the ability to to reach people at an emotional level, where they feel things where they are inspired to take action, where they're inspired, just to go out there and really show up as their real selves. And that is definitely you know, such a great way to summarize this whole, this whole interview, Tammy is being the real you is possible, we just need to be a little bit open to the possibilities of what we know is inside and allow those ideas to be brought into the world in any way that we can imagine them because we get to make the rules. It is our business. To me, I want to make sure that people who want to know more about you and how you help people build businesses online using Facebook ads, where is the best place for them to connect with you?

Tammy Pereria 27:15
Yeah, the best place is in my group that is called it's a free group. It's Facebook Ads for Women Entrepreneurs.

Yong Pratt 27:23
And the name says it all. I know, you recently went through a name change and this one is so spot on, because it talks about exactly what you do and how you serve. And yeah, the women and they're always excited when you're in there, doing your videos showing up. You're always giving great value. And Tammy, I want to ask you one final question. And it's kind of a doozy. Are you ready for it?

Tammy Pereria 27:44
Oh, boy, let me prepare. Okay, yeah.

Yong Pratt 27:46
Okay. Tell me what is your number one tip or piece of advice. For everyone listening who's out there thinking, Okay, have a business or have an idea for a business, but I just, I don't know how to show up as the real me? How would you recommend that people find the real them so they can show up and amplify all the stuff that makes them awesome?

Tammy Pereria 28:10
That's a big, that's a really big question. Um, the thing is, is that. The thing is, if you don't show up, you're not really bringing to life, your gifts. And so I don't have a choice anymore. In showing up. I don't, it's not something like, Oh, I'm tired, I don't feel like getting out of bed today, I don't have a choice. Because if I don't bring my gifts, then I am not helping others. And I'm not doing what I'm supposed to be doing in my life. So I know that right now is what I do. This is what I'm supposed to be doing. I've had all of all, all roads have led me to where I am right now. And is sometimes listening is sometimes sometimes we know what those paths are. So if you're in a state of, let's say, kind of a lot of people, we use the term of like stuck, not sure where to go, whatever it is fill in the blank. But deep down, we know where to go and what to do. And we know if there was path a or Class B, which one feels better? And really it comes down to that like which one would you rather do? It's not any more complicated than that. If somebody said to me came out and said, Hey, I'm gonna give you a million dollars. If you go back into your corporate job, I would say no, because I don't want to do that. I want to be an entrepreneur. I want to help women succeed in business.

Yong Pratt 29:43
So good. And again, I love that you brought it back to like the theme of this episode, simplicity. It doesn't have to be hard, and we stop ourselves by making it more complicated than it needs to be. If you can embrace the simplicity. Listen to those those Inklings that come up sometimes and you just these ideas of inspiration. Those are the things we need to be doing every day. And just to show up, because if you're not sharing your gifts fully with the people around you, and helping them do whatever it is that you do, you're doing them a disservice. And if you can always come from that place of always wanting to serve and knowing that someone is missing out, someone's not accomplishing their goals, someone is not reaching their potential because you didn't show up. That's a big deal. It is a really big deal. We're all put on this planet for a reason. So when you can show up fully in that and serve and find joy, and embrace the simple. That's the magic of being an entrepreneur. Tammy, I want to thank you so much for being here today and sharing your wealth of knowledge. I really want to make sure people connect with you. I will put everything where I'll put the link to your group in today's show notes because, yes, if they have an online business, you need to be in there live. So I definitely want to make some connections. Thank you so much for being here.

Tammy Pereria 31:09
Thank you Yong. This is amazing.

Next week, you'll hear from Deb LaFlamme, the chief Ideapreneur at For the Love of Your Biz, and we're diving into one of my favorite topics, doing less to achieve more. Until then come on over and join me inside my Facebook community where I do live trainings every week, sharing real world examples of showing up as your real self in your business using your awesome content. I'll link the group directly at today's show notes. www.Yong pratt.com/312

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™



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Quotes & Images for Sharing

I'm an entrepreneur, and I'm a rebel. I'm also an I'm a rule breaker and I have to do it my way.Click To Tweet

Live video and consistency took me from becoming unseen to me becoming visible.Click To Tweet

What I love about marketing and advertising is that there are many ways to do it. And the point is, we get to decide.Click To Tweet