fbpx
Incorporating Core Values into Your Content

Incorporating Core Values into Your Content

[0:00] When you think back to your childhood, were there topics that were taboo in your family? Today’s guest, Judy Tsuei, is someone who helps other people dive into some of these taboo topics. We’re going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them. 

 

[1:16] About Judy Tsuei

 

[2:26] Judy’s path to discovering Human Design and living as a Generator.

 

[4:01] Yong’s Human Design discovery and being a Projector as an impatient person.

 

[4:50] How discovering her Human Design gave Judy “permission” to be exactly who and how liberating it was for her. 

 

[5:30] Raising a Generator daughter and the energy it creates

 

[7:37] A good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us.

 

[9:36] “It’s so easy to compare our insides based on someone else’s outside, that’s what social media does so well.” 

 

[10:19] What being a yoga teacher and a Reiki practitioner helped Judy learn.

 

[11:09] How holding onto guilt and shame was a normal part of growing up for Yong

 

[13:57] How to dig deeper into emotional vulnerability and start to let people in through our journey.

 

[18:16] Breaking down in art therapy helped Judy make a breakthrough.

 

[18:48] Just because something worked one time does not mean that it will work the next time you try it. 

 

[21:02] Embracing compassion even when it’s outside of cultural norms

 

“It’s hard to take expectations from one set of cultures to put that lens on someone else”. 

 

[22:28] Judy’s 2-minute exercise and the mindfulness practices she offers on her podcast, F*ck Saving Face, every Friday

 

“On the other side of that challenge is a different person that can walk out of the room than walk in that room.” – Yong

 

[25:14] “Play is processing.”

 

[27:05] Judy’s favorite way to create content

 

[28:17] Judy’s journey of hiring junior copywriters and adding in a mentorship component to uplift other people and help them come up in their careers and their goals. 

 

[30:56] How to give ourselves permission to talk about what we want to talk about and stay true to who we are.

 

[33:22] “Content is about creating those meaningful connections.” 

 

[34:23] The practice of keeping yourself elevated and authentic and leaning into growing edges.

 

[35:18] Becoming a responsible content creator. 

 

[37:53] “If you’re ever in question of what it is that you’re posting, go back to your core values.”

 

[39:22] Connect with Judy

 

Website: https://www.fcksavingface.com/ 

Podcast: https://www.fcksavingface.com/podcast

Website: www.WildHeartedWords.com

 

[40:59] Come share your biggest takeaways from today’s episode inside the Arena of Awesome.

 

Read Full Transcript

Yong Pratt 0:00
When you think back to your childhood, were there topics that were taboo in your family? I know for me growing up in a biracial household, there were so many topics that we just didn't talk about. We either ignored them or we, we just, you know, didn't face them head on. So I'm excited to bring you today's guest because she's someone who helps other people dive into some of these taboo topics. And we're going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them.

Yong Pratt 0:34
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:16
Hey there, everyone. Welcome back to the podcast. I'm Yong Pratt, your host and Expert Content Gold Mining Guide. And today, I am really thrilled to bring you another guest. She is someone that we connected years ago in a mastermind. I've been watching her silently on places like Facebook, seeing the awesome things that she's doing than many pivots that she's had. So I'm excited to bring her on today. Today's guest is Judy Tsuei and she is known for building real engagement through powerful content creation as a forward facing a brand voice representative. She's a Simon and Schuster author, and has been a guest on numerous top rated iTunes podcasts, as well as featured in Fast Company, BBC travel, mind body green, and so many more. Her popular podcast fluxing face empowers mental and emotional health for Asian Americans by breaking through taboo topics. This is gonna be a juicy one, Judy, welcome to the show.

Judy Tsuei 2:14
Thank you so much for having me. It's been so fun to watch your journey as well. And every time I get your emails in my inbox, I celebrate what it is that you're doing. Because we did meet so many years ago, and there have been so many life stages that have happened since then.

Yong Pratt 2:26
Oh, my gosh, yeah, I know, I just have my oldest just graduated from high school. So I mean, it's just all these big milestones. And, and I always celebrate yours as well, when I, whenever I see your your thing pop up in my newsfeed or I get your emails like, Oh, I can't believe she's doing this now. So I'm always just amazed. And I know, when we were connecting to this podcast, you also share that you're a big fan of human design. So I want to start there and talk about what is your human design because I love sharing the people that there's so many ways to create a business and create content. So let's talk about human design. What are you?

Judy Tsuei 3:03
I'm a generator. And what's funny is that when I first discovered that so the Asian-ness, which is part of what the podcast is about, I had so much judgment. I'm like, wait, that's it, I'm just a generator, like I'm not one of them, like special projectors or you know, anything that's like a little bit more rare. I want it to be like a plus. But then, the first time I discovered Human Design. I was living in Hawaii at the time. And I never heard about this before. And so I was invited to this kind of group gathering where they were learning about human design, but they would also, you know, choose someone and put their chart up and just kind of like read about, you know who they were. And so as I'm having this teacher, his name is Genoa read to me or just share with me about kind of like the way that I'm, I've been programmed all of my life just the way I was innately born and like, you know, things that have happened in my life, I started laughing out loud, because I was like, how do you know about my life entirely based on this random complex chart that you're looking at right here right now?

Yong Pratt 4:01
Yeah, I had the same experience and, and I found it through a local friend, actually. She had interviewed someone for her podcast introduced me to this to this mentor of mine. And yeah, learning these things. It really was like someone had had lived through the story of my life and opened up a random page and could tell me exactly, you know, certain things in my life. And I thought, whoa, like this magical window into this alternate universe was opened up and, and so I'm a projector. So when I learned that, I think I was kind of disappointed to because I was like, I have to wait. Why do I have to? I am not good at waiting. I am not a very patient person. And so if you're taking along a lot of deconditioning, and a lot of relearning and knowing that it's okay in this space where I get to wait, I get to create, which is the best part of what I get to do.

Judy Tsuei 4:50
I love that and it felt like you know, as you were describing, it just felt like I was just suddenly given permission to be exactly who I was. supposed to be and it felt very liberating. So for anybody who hasn't done their human design, I think it's a fascinating art, and science. And you know, it blends all of that I actually interviewed someone on my podcast who's a Human Design expert. And so the people, the listeners reached out to me to say, like, I loved hearing that interview, I love discovering, like, Oh my gosh, I can kind of get this guidebook to how I am and how I could better thrive in life with less hustle and more flow. But it's definitely a practice for sure.

Yong Pratt 5:30
Yeah, cuz it's so easy to fall back into the old habits, the way we were conditioned. And in your life being a generator. I'm married to a generator, so I see it play out. And you know, I have one one daughter, who is a manifesting generator, and another who's a projector like me. However, she has very different strengths in her projectors. So it's been interesting to sort of uncover and learn more about the people in my life and how I can then better stand up and serve them and ask them questions or engage with them. By understanding what they need from me like then the dynamic of that interchange, has really, really been beneficial for me in my life. And so I'm sure you, you have dealt with that as well. Because what is your daughter?

Judy Tsuei 6:11
She is she's also a generator. So yeah, we live

Yong Pratt 6:13
Oh a lot of energy in that household.

Judy Tsuei 6:14
Oh, yeah. What's funny, though, is I was mentioning to you that you know, currently, as we're filming this, I'm at my partner's house. And he also has two kids. And one of them came over to me yesterday, and she was like, she had a little horse on the back of her journal. So I said, Oh, you know, that's while their zodiac sign. She's like, Oh, well, then what's mine? So we went online, and we looked at it, and I was like, wait a minute. Wait, you're a horse, but you're a year older than my daughter. And so I was like, wait, have I been getting my daughter's zodiac sign wrong this whole time? Because I thought she was born three cycles after me. And we were both born in the year of the horse. So I'm still waiting for the verdict from my mom. Just see like what she is. But when it comes to like energy in that household? Yeah, for sure. We have a lot of strong personalities.

Yong Pratt 6:58
Yes, yeah. Which, which just makes it more fun. And yeah, just just takes gives us more evidence of who we were designed to be. And who are the people that we create in this world are designed to be and how we can guide them to discover their awesomeness, because so often, and this leads us to today's topic is this whole idea of taboo topics, things you just don't talk about, because they're either politically charged or emotionally charged. There's just something about them we don't talk about. So my question for you is, we think about these taboo topics, what is a good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us?

Judy Tsuei 7:37
Yeah, that's such a great question. I think that what I realized throughout this journey is I hadn't up until maybe, like five years ago, even start to look at what my core values are, I kind of just like live my life based on the success metrics that were set for me. And a lot of that was financial, you know, like, you better achieve a financial amount of success to be deemed worthy, or you know, that you've made it somehow. And so I started to look at my core values, because my life has always been built so differently, you know, I've lived and I think I counted this recently in over 26 cities and over like six countries, you know, in over like 10 states, and my daughter has come with me on a lot of those journeys, you know, she was born on Guam. We lived in a camper van. We ended up in Austin, then we moved to Asia, and then came back to California. So it's been a whole journey. And it's been hard to kind of figure out that I was built differently, as we touched upon, you know, at the start of the interview, and yet, the old programming is so strong of like, you know, you better if I interviewed a guest who said, Oh, you were supposed to be a doctor or lawyer, or if your parents were really progressive, and engineer, and it was definitely like, you know, how do I create my own model of what's important?

Judy Tsuei 8:50
So I think looking at your core values, and so one of my core values is freedom. And it's time freedom and location, independence and other core value is connection. That's so important to me. And so, you know, when I look at my life, I'm very rich and abundant in those spaces, and I've had other moms reach out to me just saying, like, how do you do that? How do you create community, wherever it is that you go. And then also just being able to have experiences, you know, like memories that are worth telling stories about since I'm a storyteller. And so I think you start with the core values and really assessing that. I think, also understanding when it comes to taboo topics, where do you hold a lot of guilt and shame? And if you're feeling those feelings, like what is it around? You know, I think that that's a great indicator to see like, what am I not supposed to talk about.

Judy Tsuei 9:36
Where do I feel like, you know, I'm not living up to what it is that I'm supposed to be living up to? And I think it's so easy to compare our insides based on someone else's outside, that's what social media does so well. Yes. And so it's hard to think that other people are also going to those states of vulnerability or that also, you know, other people are feeling challenged or struggling, and it's not until You open up and you start to have these honest, authentic conversations that you start to realize, like, Oh, wait, other people are going through this too. So then I don't have to feel that shame in not seeing that. And secondly, when you open up like that, I feel like it automatically creates a deeper connection with the person that you are talking to. I used to be a yoga teacher and a Reiki practitioner.

Judy Tsuei 10:19
And one of the things that I learned along that way was, when you meet someone for the first time, what you're seeking within them is their vulnerability. And it's not to, you know, try to attack or like, you know, understand what their soft points or weak areas are, it's because that vulnerability is what helps us feel safe enough to connect. And so if we're willing to share our vulnerability with them, then they're also willing to do that. And, you know, I can't even count how many times people around me have remarked, like, that stranger just totally opened up to you about their lives, or like, I've never shared this with anyone before. So like, I don't know why I'm sharing it with you. And so, I think that if we're willing to lean into that, and just, you know, reflect and be okay, with being imperfect, which is definitely not like an Asian, no, no, no, then I think that that's how we form those connections and that community.

Yong Pratt 11:09
So good. And this idea of holding on to this guilt and shame. That was a big part of growing up, you know, with with an Asian mom, that was just a huge, like, you just are made to feel guilty about certain things that if you don't achieve certain milestones, so your parents can show or tell your story and show up show you off to people around you. But that's not that's not a good thing. You know, we don't ever want to be standing out. That was another thing I learned like you Indian, which, which I think is so funny now, because for a long time, I was the only half Asian kid in my town with red hair and green eyes and freckles, like how do I not stand out right? amongst a lot of Caucasian people, amongst a lot of people from Mexico, I definitely did not fit in.

Yong Pratt 11:49
But in my culture, that was a thing, like you just, you just stick to your own path, you don't veer off of it, you don't want to cause embarrassment, you don't want to be looked upon, even though there's this expectation of achieving these things that may not be aligned with your values. And I remember, when I went to college, I wanted to go to medical school. And I quickly learned in my first semester, and I worked, I went to go work in a hospital, I took those classes. And I just thought you, I do not want to be doing this because my idea of what that profession looked like, through the eyes of my culture, were very, very different than what they actually turned out to be so. And I stopped with that path for a long time, because there was that guilt and shame of letting other people down. So the day that I graduated from college and decided to leave, pack up my suitcase and go travel the world and perform for a year, I honestly felt my parents were going to fall over. Because they were thinking, no way like you went and you did all the schooling, or you're just gonna waste it. You know, we don't do that you did this thing.

Yong Pratt 12:51
So yeah, so it's taken a lot of years to decompress from that. And I love my parents dearly. And they were doing the best from what they had learned. So it's just been a big learning process. And the human design element has helped me understand why some of those events may have occurred and unfolded in a way that they did versus doing something different. And I just needed to carve this own path. So yes, again, if you're listening, and you're feeling guilt, or shame, yes, start there. Because for me, that's kind of where I had to start. Because there were these just these, these blinking lights, like I knew what they were. And because I didn't, I wasn't equipped with how to emotionally deal with them. It's taken me a long time to unpack that. So let's talk about the emotions behind this because that's a whole different layer. Once we've discovered our core values, once we figure out those places where you might feel shame or guilt, how do we unpack the emotions? Because I think there's so many walls that everyone is taught to put up? How do we dig a little deeper into the emotional vulnerability, and start to let people in through our journey?

Judy Tsuei 13:57
I love that I think that, um, one of the things that I learned when I was in therapy, so I had an eating disorder that I battled for the better part of 15 years, and just really had to uncover a lot of just repressed anger to, you know, the eating disorder of choice, quote, unquote, that I had was pollinia. And it's a very violent like self attacking kind of eating disorder, because you're like, bingeing and you're purging and just really like pushing your limits and boundaries. And so I realized that I just had a lot of this, a lot of emotions that were stored up that I didn't know what to do with. And now that I have a daughter, I think, you know, especially in the schooling that she has, which really focuses on social emotional learning. I can see how valuable it is to start creating those tools from an early age. But that doesn't mean that you can't, you know, not learn them.

Judy Tsuei 14:43
So when I was in therapy, I was offered this feelings chart, and at the top is the predominant emotion. So there were like, you know, six to eight, like main emotions, and then underneath that all the gradients that you could feel and I looked at this sheet of paper, and I thought, Wait, what, you can feel all of these feelings. What do you mean? Like all I knew were like, maybe two of the top ones. And like that was it. And so starting to become aware that we can have all these gradients of emotions. And then the other thing that I learned in therapy is that feelings are not linear. And they don't always make sense. So they can pop up whenever in the middle of some other activity that has nothing to do with what it is that you're going through right now, it's kind of like when I was teaching yoga to, you know, anytime that we would do a class with a lot of hip openers, a lot of our emotions get stuck in our hips. And so once we open that up, I would often see an emotional response from people because we're also holding those emotions in our bodies, which is, again, why I think mindful movement and just movement in general, especially out in nature, if you can be outside is so helpful, you're processing through it in a different way.

Judy Tsuei 15:45
And I was just listening to a podcast interview with one of the guests who I'm bringing on who's going to be talking about ketamine, as like a mental emotional support therapy modality. And he was saying, like, when he was working in the ER, he had to put up walls because of the trauma that he saw day in and day out. And you don't even have time to move from delivering like terrible news to one family before you have to go address another one. And so he also had to go, you know, through his own journey of figuring out how to reconcile that. And so his journey took him through, you know, shamanic work, it took him through a lot of coaching courses, a lot of different things. So I think that also demonstrates that each of us is so individual and what it is that we need, so to go explore different modalities of what speaking to you right now, and maybe also what's at your growing edge and see, you know, what can you start to pursue that might be really helpful and you connecting to what it is that you specifically need. So some people are really into EMDR, you know, hypnotherapy or energy healing, or whatever it is, and it could totally look off the wall. I think this goes back to it doesn't need to be accepted by anybody else, because nobody else is living your life. I've been doing all these like peloton hit workouts, the coaches are great. And one of them says like, no one's gonna work out your tissue other than you. And so it's like such a good reminder of like, Yes, that is true. Like, I need to be the one who's gonna be responsible for this.

Judy Tsuei 17:03
So I think that, you know, figuring out, like, how can you express these feelings in ways that feel safe, because initially, it's probably not going to feel safe, it's probably gonna feel very terrifying. And even in the current relationship that I'm in, I've had to really practice over and over again, of how to find that safe and secure place. And thankfully, my partner has been remarkable in that and super communicative. And, but I can see that my pattern is to regress and hide and then just be like, I don't need anybody, I'm not going to rely on anybody, I don't need anything. And so you know, starting to understand yourself really well, that quote, Know thyself, which by the way, I'm obsessed with the show Ted lasso. So if anybody's watched it, he like says that line in the show, and he's like, Know thyself in this moment, that's like a joke, but it's true. So knowing yourself, and then allowing yourself giving yourself permission to explore whatever it is, for me, one of the best way that I've ever found to express my feelings is through art therapy. And keep in mind, I cannot draw at all like, I can draw a stick figure, maybe. But I can definitely collage and I can definitely bring a lot of materials together to make something.

Judy Tsuei 18:16
And it was through art therapy that I actually had, you know, a break down to have a break through, like, I started crying, I am not one of those people who cry in public. It is rare that I still, like cry, have to watch a sad movie in order for me to access this emotion sometimes, but again, that's what I need. That's how I do it. And then you grow and evolve from there. And, you know, I always try to remind myself that what works one time, may not work the next time, but that's why we keep learning and growing. So we can figure out like, okay, so where, what are the tools that I can rely upon in that moment.

Yong Pratt 18:48
And so many things that you share in this process, as I'm listening, there are so many parallels to what we need to uncover in our lives that translate into our business are the things that we're holding back on ourselves in our businesses. I know I've done that, too. Again, this this fear of not wanting to stand out, like that was just a core identity I had growing up and how do I now unlearn that, and I love that you talk about different modalities. And because it worked one time does not mean that will work the next time you try it.

Yong Pratt 19:17
So I think we're hard on ourselves in so many different ways. But especially when it comes to uncovering the emotions, uncovering these old stories, discovering these patterns we have in our lives, there has to be so much openness, and so much fluidity. I feel and we have to let go of so many things. And I think this is why many of us don't go down this route. willingly because there's just these big messes we don't really want to deal with against we dealt with them once or we thought we did. But like you said, we're often repressing them in our body. So the idea of getting out in nature and using movement mindfully, not in any sort of structured way. If you want it to be structured, awesome, do that. But for most of us, using movement, to be that space where we can let go of other things, that's such a beautiful idea for us all to really consider today. So if you're listening, and you're, you're outside, or you're inside, you're inside, I want you to go outside and just take in that air and move.

Yong Pratt 20:20
However, it feels good for you just whether that's blowing in the breeze or standing on one foot or stretching to your side, we got a new puppy recently, and I'm always in awe that he's always stretching. And I think there's so many things that we forget that we forget to stretch, just like we forget to breathe when we're anxious. And we have to consciously remind ourselves that God has given us so many wonderful practices to go and do, but movement I feel is kind of at the core, if we can get our bodies involved our minds, I feel for me anyway, my mind is usually a little more willing to be open and to give up things and to feel things when my body is involved in that.

Judy Tsuei 21:02
Yeah, and I wanted to point out, you said, like, you know, it is a practice the emotions that are going to come up or just this practice of life. I think when I used to teach yoga a lot, too, I'd say like, this is a practice and the practice isn't what's happening in the four corners of your yoga mat. When I was in therapy, it was not in the four corners of the Office of the therapist room. It's out in the world, like that is the practice. And so there, that's been really challenging. And even just this last weekend, I had these like experiences with my parents who again, I have learned to have much more compassion. And it's been a challenge to be raised in a culture that's completely the antithesis of the culture that they were raised in, you know, so they're like, born in China, fled to Taiwan, they grew up in Taiwan, then they came to the States, but I grew up in the States. And I've actually gone back to both of those countries. And so a lot of the values are diametrically opposed. And it's hard to take expectations from one set of culture to put that lens on someone else.

Judy Tsuei 21:57
And so you know, even now, I was like, I am about to turn 43. How is this still happening to me? How am I still being triggered? And it goes back to the idea of a practice. And I think what you said that suggestion of going outside and just like tuning in, to feel what it feels like and ask and connecting and asking your body what it is that it needs. I don't know how often we give ourselves permission to do that. And to be able to do it in a way where you're not judging it like, Oh, well, you know, this is such a loopy kind of movement that I want to do. How can I do this.

Judy Tsuei 22:28
So oftentimes, when I was teaching yoga, I would also encourage people to take like two minutes in class, close your eyes, so you're not paying attention to what anybody else is doing. No one's paying attention to you. And just truly move with that kind of intuitive sense of what's going to feel good. On Fridays, on my podcast, I offer mindfulness practices. And one of the recent episodes was dying bug pose, which when I discovered it, I thought it was hilarious, because it totally forced me to like break through what I thought yoga was supposed to be or the seriousness of life. And you basically just lie on your back and stick your arm straight up into the sky, your leg straight up into the sky, like your reverse, you know, upside down or your U shape. And then you take a deep breath in, and then as you exhale, you just shake everything out all your arms and your limbs or whatever. So you're a dying bug. And then you just plop onto the ground. And it was such a playful moment. And so if you were also raised like me, where play was not necessarily something that was very much encouraged, you were serious, you had to achieve certain academic goals, or you know, family responsibilities, whatever it was, I think being able to infuse play into your life, however, that's gonna look small or big is super important. I just had three people recommend to me they're like, have you been in the ocean lately? Because I surf and I was like, No, I haven't. Like, yeah, maybe you should go get some vitamin C, like SEA. So yeah,

Yong Pratt 23:53
Yeah, absolutely. The idea of play. I also didn't have that growing up. I mean, I reached a certain age and, you know, the, the nighttime hugs went away, because I was too old. And going out to play was not something that it was ever encouraged. And I recently interviewed Jeff Harry, who was a play expert on the podcast. Yeah, we did a two part series on play. And he gave so many different ideas. And I was like, that's play, I had no idea because I had never been exposed to that or really explored that I just thought, again, conditioning. Play is for kids, adults don't play. So giving myself some space and some freedom to do things that are more playful like this, you know, I got to go try this dying bug pose. I don't know that I've ever actually done this. But, you know, it reminds me to when I was teaching choreography and dance classes. I love the improvisation classes the best because people could interpret them in so many different ways. And I thought that was so beautiful. Nobody was putting up guidelines. So if you're listening, go find a yoga class. Go find a playful yoga class, go find an improvisational dance class where you can just there's no new rules and I think as adults Going through spaces where there are no rules. It's really challenging. However, on the other side of that challenge is a different person that can walk out of the room than walk in that room.

Judy Tsuei 25:14
Oh, my God, I love that. Yeah, I mean, I feel like play is processing. And if we give ourselves it's what, as a parent, I've learned from my daughter that one of the essential ways she needs to, you know, process through the emotions and the experiences that she has is to be able to play to be physical to get out there. And recently, one of the fellow moms that I know created a group text message, it's adult summer camp, because we're constantly focused on our kids, bringing them to jujitsu classes, skateboarding classes, foreign camp, like whatever it is, and then they're having the greatest time. And then we're just running around like China, like, keep up with them. And so then we were like, wait, wait, wait, hold on a second. I think the parents need like a summer camp too. So now we've, you know, built in surf we've built in yoga classes we've built in, like, you know, working out like whatever it is that we adults also yet a little bit of fun.

Yong Pratt 26:03
What a great idea! That is, I think we need to mass market that to have adult summer camp because yeah, how often do adults just gets it play and, and, and relate to one another on a completely different level? Because a lot of times when you meet other adults is kind of like the surface thing. And like you said, you have the ability to get people to share their stories really quickly with you. Do you have a line for in your chart? Um, oh, yes, I do. Yeah. Do I ask Do I. So yeah, that idea to connect and really easily connect to people. You know, it's one of our gifts. And I love that. So I want to shift the conversation a little bit, I could talk about these topics all day long, I do want to talk about content, because that's such a big part of our business, the idea of creating content for other people to enjoy other people to learn from, to move them closer and bring them into our, to our spheres, so that we can really help them achieve their goals. So my question is to you, what is your favorite way to create content?

Judy Tsuei 27:05
Hmm, I love this. I love it. Because I think that, you know, we've been told, like, structure out your content, plan it all out, like all that kind of stuff, which I think is very beneficial. And I think that there are, it's suitable for certain personality types, or certain business ventures and you know, things like that. I've also realized that just as much as we're learning the rules, or whatever best practices for business, you really got to adopt it for yourself, and like your business and your audience. And that's also been just kind of a journey for me to learn, like, you know, I would love to say that I have it all mapped out to make my life easier.

Judy Tsuei 27:40
But the most powerful content that I created from outliving life, taking a moment to process what's going on, and then being able to share it. Because I'm a generator. You know, for me, content just comes through really, really quickly. It's one of the pieces of feedback that I get all the time, which is like, how do you generate that content? And I was like, how do you not because I feel like when I don't it's a it's a big challenge for me, I feel really like bottled up. But I've had to learn, you know, to, even though that that might be the case that that sparks inspiration. And that's where my most powerful content comes from. Okay, that's great, and how can I still repurpose it work smarter.

Judy Tsuei 28:17
So take some of those tools and techniques and apply it to the way that I'm built. So part of it has been for me recently, you know, building a team around me so hiring an assistant than hiring a few Junior copywriters, and starting to also use that kind of mentorship component that I always look to. And I feel like teaching is such an innate part of what it is that I do that I want to help uplift other people and help them come up in their careers and their goals and whatever it is. And so that has also been just like a really interesting kind of pivot of learning, like, okay, so I can still access and grow and build the content, but maybe I also don't have to be the only point person for it, maybe I can also start to train other people who can, you know, write similarly or who can, you know, bring their viewpoints forward in a way that aligns with my brand and my voice. And so that's been a very interesting journey, too.

Yong Pratt 29:14
This idea of mentorship is really interesting to me because I like you, I find that I'm a teacher, by my very nature. So I've never really thought about that when you bring people onto your team, you become this mentor for them whether or not we know that the idea that there's this exchange of energy, this exchange of knowledge and it can go both directions I think is really sort of a key piece of that so and I love it too that you could you could actually get your team to go source ideas for you right they could go meet they could go to your ears and social media, they could be your eyes watching videos. I just I love that idea.

Yong Pratt 29:49
So the idea that you said that you get a lot of inspiration on the fly doing that cuz I know that society or gurus tell us you need to batch content for Six months. And it sounds really awesome in theory. But then six months later, when you're a different person and your content is still coming out, to me, that feels a little bit disingenuous. I'm just not Yeah, like who I am in that moment. So I don't, I used to have a year of content planned out ahead. I used to be really, really good at that. But any more like, you know, what, if I can be a couple of weeks ahead, that's good enough for me, because then I have the ability to, to mold and move and pivot if I need to, up in that space. So thank you for sharing that. So I want to ask you to how do you make sure that your core values your authentic self is being translated in your content? Because again, there's that conditioning that comes up and says, Wait, that's a topic we're just not going to talk about where we talk about it, it's only going to be surface level? How do we give ourselves permission to really talk about what we want to talk about and stay true to who we are.

Judy Tsuei 30:56
So we're currently working on a memoir, and the book coach that I've been working with has told me, you know, you have to first think about your muse, which I think if you translate it into business, it's who your target audiences and who you're speaking to. But, you know, secondly, making sure that as you're creating this content, and being very vulnerable, and deep and honest, because the memoir, you know, it's a prescriptive memoir, so it's taking stories and experiences that I've had, and then sharing the lessons that I've learned along the way through them. But also making sure that I'm not re traumatizing myself, nor my traumatizing my reader by sharing this information. So I think that making sure that healing, and you know, whatever the growth opportunity is, like you being a responsible leader in that, and you making sure that it's not like, you have to package it perfectly, I'm not saying like, you have to, like, put this content out. And it's got to be pretty wrapped in a bow and like you already know, the conclusion, because that's not how life works. And I think that part of what I'm hoping to do is by being open and transparent, that we break through, like what social media can create.

Judy Tsuei 31:58
So instead starting to see like someone's humanity, and at the same time, you know, not making it someone else's problem, like, we're not going on there to complain about our lives. But instead, we're going on there to like, you know, share our process of how we're moving through this, and then what we're learning or, you know, where you still have questions, and then just making sure that you're being a responsible creator in that way. I think that that is very important. And I think that also, you know, I think one of my key superpowers has always been to the very authentic like, you would, I would always joke, like, you would see it on my face, if I was not happy, I don't have the ability to like, hide that. Even though I, you know, was trained, and I learned it, but then I realized, like, my inherent nature is to not do that, I will just get very quiet. So I won't like, you know, be talking shit, excuse the expletives. You had to say it at the beginning of the show, too. I was like, Oh, my gosh, that's right, like my podcast has an expletive in it. But, um, at the same time, you know, just, I think that just from my own personal experience of the more that you like, just peel back the curtain a little bit and let people see like that you are a real human being in personal settings, and in professional settings, I feel like that's never put me down a wrong path. In fact, it's really been such a benefit and an advantage.

Judy Tsuei 33:22
Because, again, you're creating those meaningful connections. So I have people who've been following my newsletter for years, so I've never met, I have people who've been, you know, in my facebook group, or like on social media, and just sending me these really personal messages, about their lives. And I think that that's such an honor and a gift that someone feels that safe and trusting of me, considering we've never met in person, you know, like, and it's only through the power of my words and the content that I put out there. But even when I used to publish a lot for like my degree, and and all these other platforms, I'd have readers reaching out to me too, and I would always remind myself, too, that for every person who's reaching out to you, there's so many other people who feel the same way. But they just didn't take the time or the energy to send you that message. But if you get one of those, like positive, affirming, you know, pieces from someone, I put it up on a praise wall, I like, print it out, I stick it up. Because being an entrepreneur can be very lonely, especially if you're doing the type of work where you're supporting other people and empowering other people. You know, you can definitely have doubts that imposter syndrome and everything else can come through.

Judy Tsuei 34:23
So what can you do as a practice to like keep yourself elevated? So yeah, when it comes to like being authentic, like, whatever your growing edges, this is also another reminder is, someone told me before that, and this was years and years ago that whatever you publish is going to live forever on the internet somewhere. I mean, just imagine those people who've like broken up with other people and then trying to get all your Facebook images off or like what it's like, it's a bear. So even though we're writing to our consciousness right now, and of course, we're going to grow and evolve as a person source. And our ideas might change. And my friend was just quoting this religious leader that she follows. And she said that this person had gone from like a very devout person in the faith to being a complete polar opposite. And so, you know, I think Glenn and Doyle does a lot of that same stuff, too. She shares with you where she was where she is now.

Judy Tsuei 35:18
But just to be responsible in terms of how can I be at my growing edge when I'm creating this content? And how can I be responsible for like, you know, how I feel now I'm being really authentic and true. And just also knowing and having that compassion and that grace that in the future, you might have a different viewpoint? Are you going to be okay with that, like, you know, my neighbor always says, like spacing, Grace, spacing, Grace. And then I'm going to curse one more time. But when I was living in Koi, I met this girl who, you know, she's a yoga teacher, and we were talking, she was on my first friends. And at dinner one night, she said, I mean, don't future fuck yourself. And I was like, Ah, that's a really good way to put it. Like, we're not living, you know, and hopefully not like so much that you're anticipating the future and like trying to, and avoiding being present. But also just being cognizant, like, there is a future self out there of you. Like, yes, you know, how do you want to feel, then?

Yong Pratt 36:16
Yeah, and the term you use be a responsible creator, I think that's a really just a good reminder. Maybe we need to put that word up on our wall too, just to remind us that, yes, we want to share, but I've seen people take it too far to where when you read their posts, or you see him on video, I sometimes get triggered by them, because they're showing too much. Is it just too revealing? And I know that I've personally struggled with, how much do I share? Like, how much do I want to put out there Am I going to feel like this later, because I know in my business life, I've taken so many pivots and and while I still 100%, believe in everything I've ever created. But thinking about that future you and is that message you're sharing right now, going to number one, put you in a good light in the light that you want to be seen in, versus something that could be triggering to someone and we can definitely all be triggering to other people. I'm not saying never do that, or Judy's not saying never do that by any means.

Yong Pratt 37:11
Just be responsible and, and take ownership of what you are creating. And by doing that, taking ownership and thinking about that muse, that target audience, those two things combined are a really powerful formula for all of us to take from this day forward and think about, okay, what I'm creating, here's a space I want to create from because it's so easy just just to create in the moment, because we feel like we have to versus being really present and sharing authentically, and sharing the journey that we are going through in a way that's going to really benefit or showcase something that we truly believe in.

Judy Tsuei 37:53
Yeah, and if you need a check and balance, go back to the core values that we talked about at the very beginning. And I have different core values for like, my personal life, my relationship life, and then my professional life. And I mean, there's some overlap. But you know, there are different priorities too, for like, which core values are most meaningful in this phase of my life in this particular experience, or whatnot? So if you're ever in question of like, what it is that your posting, you know, going back to the core values of why you're doing what it is that you're doing, like does it fit? Is it in line with all those things? And there are definitely times where, like, I've had other people read my writing before I publish it just to make sure. Before I recorded a podcast episode, you know, things like that. So I do have those checks and balances in place, just to be sure when I have a question.

Yong Pratt 38:39
That's a good point to having someone on our team or someone in our tribe that we can call upon and say, does this resonate? Does it sound like me? Am I staying true and authentic to who I am? Because sometimes without those checks and balances, we can go a little bit outside of what our core values would say, Judy, I could really continue to you for so long, we could talk for hours and hours, I am sure. I do want to make sure that we're being conscientious of time. And I want to have your social media be a demonstration of how you put your core values into action. So where is the best place on social media, we're on the on the internet, that people can come see you putting your core values and your authentic self into action.

Judy Tsuei 39:22
I love that. So there's two different you know, kind of ventures, the wild hearted words is where I've done a lot of strategic content marketing with all of my clients, and so on Instagram, it's kind of also where I've used it as just a personal space to kind of share my journey into everything from motherhood, entrepreneurship, to relationship to whatever it is. So that's like a very authentic kind of view of me. And then in the F*ck Saving Face Podcast. There's a corollary website as well. It's fun, they'll be you. But I published episodes three times a week. So the first day Monday is going to be a personal essay so you can really get a sense of you know, writing and Storytelling there once is an interview with an expert that elaborates on the theme that I set forth on Monday. And then Friday is a mindfulness practice. That's kind of the healing, wrap it all up together for the week that we've, you know, finish up for whatever we whatever conversation we started on Monday. So that's another really great way to kind of just see storytelling in a different kind of way, and content creation in a different kind of way.

Yong Pratt 40:22
Amazing, I will definitely put all of those in the show notes. But I just want to say thank you so much, Judy, I've had such a fun time reconnecting with you catching up about where life has taken us in so many different directions over the past couple of years. And just want to thank you for showing up authentically, and being an example for how other people can show up in their businesses by being who they truly are, by living into their human design, if they know that, and just really using the creations they put out into the world really be that Guiding Light and beacon for other people to find them. So thank you so much.

Judy Tsuei 40:56
I love it. Thank you.

Yong Pratt 40:59
Oh my goodness. Did you love today's interview with Judy as much as I did. She is someone that could literally talk to you for hours and hours and hours on end, because there's just no end to the direction we can take our conversation. So I want to hear from you. What were your biggest takeaways? And Aha, from this episode? What action items are you going to put into practice today with this week to move your messaging forward to create deeper connections with your audience to take your content to another level? come and share your insights with me inside my Facebook community, the Arena of Awesome. Until we connect in there, my friends, go out there today and Amplify Your Awesome™.

Yong Pratt 41:44
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

————————

 

Ready to launch your very own podcast AND leverage Facebook Ads to grow your audience in just 2 days???

 

That’s exactly what’s waiting for you inside Podcast Launchpad. Save your seat today.

 


Quotes & Images to Share

Incorporating core values into your content - Amplify Your Awesome™
Create a new relationship with time using time hacking

Create a new relationship with time using time hacking

[0:01] Do you ever wish you could bend time so you had more of it? Or have you ever caught yourself saying, I need more time? Or maybe this isn’t the right time? If so, you’re definitely going to want to put this episode on repeat because we’re diving into a concept that we all need right now. And that is Time Hacking. 

 

[1:10] Here at Amplify Your Awesome we help coaches and course creators, ditch content overwhelmed, tap into an endless supply of social media content, and make more money from the content they’ve already created. 

 

[1:35] Now that we’re heading into summer, and most of us want more time with our kids and families, I thought it would be only fitting to bring on a guest who could help us hack our time. get more done, all without the hustle. 

 

About Vikki Louise:

Vikki is a reformed hustler turned time hacker. She coaches clients to achieve more in less time, with ease. She has a no BS minimalist approach to mindset work, and life. She has lived in four countries in the last two years, today she is recording from France. She also hosts the F*CK Anxiety & Get Sh*t Done podcast

 

 [2:45] Where was Vikki’s before Time Hacking

 

[6:00] Who Vikki loves working with, how they find her, and how she serves them

 

[8:51] Vikki’s definition of Time Hacking

 

[10:16] 3 Steps to Time Hacking

 

[12:17]  Flow  versus hyper productivity

 

[15:02]  Overcoming the objection of time versus reality

 

[17:12] Vikki’s favorite way to create content 

 

[18:52]  Repurposing content is just like a rock concert?

 

[20:45] The discovery Vikki’s husband made about her content and how you can use it to your advantage AND make money from it

 

[22:52]  Generic templates aren’t the answer to content creation: Where Vikki gets content creation inspiration

 

[23:32] What to do instead of using someone else’s templates when it comes to creating your content 

 

[26:39]  Content creation: Vikki’s preferred method 

 

[29:13]  Advice on changing your relationship to time #1

 

[30:04]  The second piece of advice from Vikki on changing your relationship to time 

 

[31:52]  Connect with Vikki

 

[32:51] Time-Hacking this podcast interview 

 

[33:35] Come share your biggest takeaways and ahas from today’s episode with Vikki and Yong inside the Arena of Awesome

 

NEXT WEEK: Overcoming the Post-Goal Blues

 

Read Full Transcript

Yong Pratt 0:01
Do you ever wish you could bend time so you had more of it? Or have you ever caught yourself saying, I need more time? Or maybe this isn't the right time? If so, you're definitely going to want to put this episode on repeat because we're diving into a concept that we all need right now. And that is Time Hacking.

Yong Pratt 0:27
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Yong Pratt 1:10
Hey there Amplifiers and welcome back to the podcast. As always, I'm your host Yong Pratt, Expert Goldmining Guide and Chief Amplifier of Awesome. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelmed, tap into an endless supply of social media content and make more money from the content they've already created.

Yong Pratt 1:35
Now that we're heading into summer, and most of us want more time with our kids and families, I thought it would be only fitting to bring on a guest who could help us hack our time. get more done, all without the hustle. Today's guest is Vikki Louise. Let me tell you a little bit more about the key because I am thrilled she's here with us today. She's a reformed hustler. I love this term. Turned time hacker. She coaches clients to achieve more in less time with ease. She has a no BS minimalistic approach to mindset to work and life. She's lived in four countries in the past two years and today she's recording from France. She's a fellow podcast host and her show is called F*ck Anxiety and Get Sh*t Done. Welcome to the podcast. Vikki!

Vikki Louise 2:30
Thank you so much for having me. I'm so happy to be here.

Yong Pratt 2:33
Before we dive into this juicy topic that is time hacking, can you take us back to before you were a time hacker? What did your life look like? And how did you get on this journey of yours?

Vikki Louise 2:45
Yeah, so I've always been ambitious. And I think a lot of your listeners are like that, too. And it's just always wanted to like have impact and like be out there in the world and be doing things. And a lot of like, even remember the fiction books I would read when I was younger with these like, main female characters. And they were like hustling and working long hours and doing all the things and I was like, Oh, that's what it is. That's what I want. And so I approached my work life really like that. I mean, even when I graduated university, I went straight into three jobs at the same time to save money to go traveling. But it was like no question that I would work seven days a week and evenings to do that. And then I went into corporate and worked in finance and investing. And you know, it's like my first day, you have to sign a document saying that you give up your rights to only work 40 hours a week. And I was working and always studying and always advancing and doing all the things but like, I was moving very fast. And my career wasn't moving as fast. And I really like I literally left finance twice. But the first time I was like, I don't understand it's not happening fast enough. So I really put myself in this super fast race when no one else does myself and this life that I thought I would arrive to one day. And then when I went into entrepreneurship and into coaching, we're actually at a startup before coaching as well. I brought that same energy and it was really like, I will be in the office seven days a week 10pm at night doing events, like hands on everything. And it's just unsustainable. It's not fun. And it's not what makes us move faster. Like literally we live in a world where we can reach 1000s of people off one podcast episode. And we're still living in the mentality of like 100 years ago, where to reach 1000 people you have to do all the things like think about how many social platforms we have now. So for me it was really about letting go of being busy and attaching my relevance or worth or importance to doing things and then when that happened then I ended up like succeeding a lot more I was like, Oh, this is this is what I want to help people with.

Yong Pratt 5:04
So good. And there's so many parts of that story that I can resonate with personally, and I know my listeners can as well. We've been taught to hustle and to do great things, you have to work harder and harder and faster and achieve more. And that I love that you reach this point where we thought, what if I just give this up? And then to see the success you had after getting rid of the hustle. I think if we can all get to that space where we can just let go. And yes, I agree that it's, you know, having goals is really important. But we all need to get there. In our own time, we're not running a race, like you said against anyone else. This is this is our life, we should be able to enjoy this journey and not have to go as fast as we can missing all the goodness that happens in every single moment. I love it. So tell me about who the people are that you love to serve? Why did they come to find you?

Vikki Louise 6:00
Yeah, they are typically they're doing all the things that I can do and everything become literally doing everything and it's not working. And they've reached that point of diminishing returns where like, there's a point where doing more actually starts to not only not move you further up, it starts to cost more. And it costs in terms of feeling tired and having space for creativity and being present and your other relationships and being able to be present in your business instead of 15 tabs open and all of that things. So...I know that?

Yong Pratt 6:35
Yes, for sure.

Vikki Louise 6:37
So my people tend to find me from this place of like, I'm doing all the things and I've reached this plateau and like, how do I get passed this? And I do think it's kind of like, great that they that we do reach this plateau of like you can't burn yourself out. You can't burn yourself out as a way to success. Like, that's not how it works. And I guess for me, I really want to help people without having to go through that really negative place of like, collapsing everything. So really just I also do attracts actually some new new people new to business, because again, I think like me, when we go from like what we're taught in school and what we're taught in corporate cultures into like our own business, we take all of that mentality of like 40 Hour Work Week and being available 24 seven and responding to emails and all of these things. And we bring it in instead of realizing like you've just entered a playground. Like this is the fun part. Although I will say not all of my clients are business owners, because I think time hacking time impacts everyone.

Yong Pratt 7:51
Yeah, for sure, for sure. And I wish I had discovered you years ago because there was a time in my life when I was going so hard and so fast. And I just kept thinking I needed to do more and be more and have more things. And I really reached this point where my health decided to take, you know, a huge, a huge dive. And for for months, I didn't know what was going on. And it was a scary place to be. And so I can totally relate to this, this mentality of you know, the more and more and more go because that's how I was raised to and and I think as entrepreneurs, that's the biggest lesson we learn or just in life in general, is that we have to unlearn the things we learned in school in order to make life work for us, and not try to put ourselves into that mold that everyone says we have to fit into.

Vikki Louise 8:37
Yes, exactly. That's exactly it. Yeah.

Yong Pratt 8:41
So let's talk about this juicy topic I know what my listeners are probably waiting, like, get to the good stuff already. Let's talk about time hacking. What is time hacking? Let's start there.

Vikki Louise 8:51
Yeah, so I always like to start with like the definition of hacking itself, which is really like a way of achieving something in non-standardized methods. And Time Hacking is actually all about removing, removing time from the success equation. And one of the things we mean you spoke about before we recorded was how like time like is no longer it's kind of no longer a bottleneck, right. And I think about how much time it used to take to get in front of 10 people. And now you can do it in a millisecond. Like most people listening can do this in a millisecond. So our issue is no longer like time of transporting messages or time of transporting ourselves or all of these things. Like they don't take time whereas it used to it used to take two and a half months to transfer a letter from like the UK to the US. And here look at us communicating in real time with video. So there is as an example, what we then have to get over is actually our fear of being judged by other people. And I call this the first step of time hacking, which is really managing our mindset. And really specifically, our thoughts about ourselves, like having your own back what you think about you, if you think you're not good enough, it doesn't matter that you can go live on Facebook and reach 100 people, you are not going to do it, for example.

Vikki Louise 10:16
And so the three steps to time hacking are managing your mindset and really building your story around you and your belief about you. The second one is making quick decisions and actually implementing them. Because when we are in indecision, we are not doing anything, right. So we can be like, I don't know, who my target audience is, and your brain loves that kind of thing. Like, it's just, it's gonna come to me with time, it's not going to come to a time, it's going to come to you with making a decision, I started out as a relationship coach, true story. And then I made that decision. I knew it wasn't right, and then pivoted, right, like, it's really being willing to go out there and do it messy, which takes us to the third step of time hacking, which is really failing forward, that you will fail, you will get rejected, like, but learning from that is the value. And when you focus on those three things you are able to do, why pull the needle movers in your business or in your work or in your life or in your relationships or in dating, however, it shows up the uncomfortable stuff where you have to have your own back and make those decisions. And then you end up achieving a lot more in literally a fraction of the time, because we can busy ourselves all day long with like just social media platforms that we want to post on or consume on. So but those things, the things that are gonna move us forward.

Yong Pratt 11:43
Yeah, and those needle movers are so important that I think we lose sight of them throughout the day, because there are all these distractions. There are the 15, tabs open. There are all the devices trying to get our attention all day long. So focusing on those things. I think if we all were to let go of all the extraneous things and just be in the moment, get into that state of flow, and be able to just to create, wow, can you imagine how much more productive how much happier how much more joyful, life and business could be?

Vikki Louise 12:17
Right. And I love that you mentioned flow, because that's it right? Like four hours a flow is worth like, is working whole week, like studies have shown it's like 500%, more productivity, something ridiculous. And we can't get into flow. One of the flow creators is focus. And so the moment we have 15, tabs open the moment we have our phone nearby, the moment we get out to the fridge, whatever it might be, we are literally blocking flow, which is like hyper productivity. And it's about minimizing those distractions, because our brain loves that satisfaction of crossing offer to do and responding to an email or message is cheap, upfront victory, right? It's like, Yes, it did that thing instead of like this uncomfortable thing that's gonna take me four hours.

Yong Pratt 13:11
For sure. And I cannot tell you the number of days when I reached the end of the day thinking, gosh, I was busy all day and I look back and there was nothing that was accomplished because I never let myself be in distractible. I never let myself get into that flow state. I just, my mind kept telling me why I'm busy. I'm doing all these things. But they were not the needle movers. And when I started shifting what that looked like, and working less, which is super counterintuitive, and making things easier for myself and really simple. Yeah, it's those little things that that seemed too good to be true, almost because we're taught that things are not going to be easy. Not that everything in business and life is easy. But there should be this sense of joy and lightness. And, and I know for myself now, I've I've been in business long enough to know that when things start feeling challenging when they feel hard. I either know that I'm working on the wrong thing in the moment, or the path that I'm going down is not the right one for me. And I'm trying to be like somebody else because I like what they're doing and want to have that. So how when you're working with clients, and you're going through this time packing activities, all the all the things that you do I know you have a lot, you have a whole membership based on this. There's a lot of modules, a lot of content they can go through when they're going through your content, and they see that there's a lot because this is this is something that my brain does too. And I think we all do. You got you log into a membership site. And all of a sudden there's so many options are so many things kind of like every day. And you have to choose these things. How do you help them I'm going to use this word which I know it's not a great word, but these the sense of overwhelm we sometimes feel when there's a lot to do, and we feel like there's a little bit of time to do it. How do we overcome the objection of time versus reality?

Vikki Louise 15:02
Yeah, it's such a great question because I really like one of my big things in everything I create is like everything you need, and nothing more. Like it's easy to continue to create. And really how I teach my people, my hackers how to use the portal is literally like, you can come in and get everything you need from one of the five minute videos that you can binge it if you want over a weekend. But like, typically, it's broken down into like answering a specific question. You're going to go in and get what you need and go out or like, like, literally some of the people are like I've not, I've not used the portal yet, I'm just showing up for the live coaching, or just showing up in the Facebook community. And some people I'm not using the live coaching, but it really is a pick a mix. And because it's like a lifetime access program, there's no urgency to like, I must do it all now. So that immediately releases the overwhelm and the pressure and allows for, like self learning through that practice. Now, at the same time, part of what I do teach people is how to manage things like overwhelm, because obviously a lot of people come to me doing all of the things and we want to unhinge overwhelm, before we make decisions, we don't to be making decisions from a place of Oh, wow. So like if someone literally was experiencing overwhelm, they can also go into the portal, or go to the Facebook community and ask for coaching direct from, you know, direct from me and get the coaching that they want on the overwhelm they're experiencing so that we can reduce that first.

Yong Pratt 16:27
Oh, that's so good. And yeah, that's just seems like it to be a recurring theme in my life, too. I know that I can feel it coming on. So yeah, I have to kind of step away from things to say, Okay, this is not the time to do this. Because whatever I create, with this mindset from this place from this energy is not going to be great. And I'm probably going to do it over again. So might as well just step away and do something else. Go outside play at the dog play the kids just go for a walk do something else. So let's let's shift a little bit and talk about content creation, because I know as a membership creator, a course creator. First of all, what is your favorite way that you like to create content?

Vikki Louise 17:09
As in like, what's my favorite platform like video voice?

Yong Pratt 17:11
Yeah, yeah, yeah.

Vikki Louise 17:12
This. I literally love talking to people I like it's my favorite thing to do to be in conversation with humans. And I'm happy for it to be on video. I'm happy for it to be on podcast. And like, sometimes people bring me in and they'll do like a q&a for their community or a q&a for their employees, or whatever it is. Like I love just like being asked questions and answering it. Now in saying that one of the things that I've been working to and I love I love creating my podcasts, of course. But one of the things that I've been working with, for the love is writing, like, I really do enjoy writing, and I came at it with so many stories from school of like, you were good at maths, not English, and you not a good writer. And so I am having fun playing with that as well. But I think like you say like I'm really at a point in my business now where my team literally today like we're just you know repurposing a lot of the content. I now have over 100 podcast episodes, even if that's 10 minutes each. That's like, a lot of content. I have, you know, hundreds of emails and social posts and all of this stuff. Like, I do think that comes a point. And you can probably tell me more about this. And this even ties in with time hacking and time optimization of like, do we need to say something new all the time? Or can we like I love reading a book a second time, same book, and the third time and beyond? Because we take something different from it depending on where our head is at that time. And I think so often with content, and you'll tell me more we do sit in the psych more is more culture. It's like yes isn't always true.

Yong Pratt 18:52
Yeah. And I recently just did an episode all about the Myth of Myth and how that leads to overwhelm and, and confusion. And usually, the idea of stopping everything you're doing and I'm sure you can hear my chickens right now. They're actually going a little crazy right now. So for all of you listening, you get to hear what the chickens sound like if you don't have the, the opportunity to have them near you. So I'm going to let them do their thing for a moment. But yeah, the idea of the Myth of More and what I do with clients a lot now is we talk about do you really need more? Or can you be like the rock star that gives a concert in 50 cities across the US and the playlist is the same? It doesn't matter that the people who are coming to listen have all the CDs have watched all the YouTube videos. Yourknow download podcast episodes, whatever they're doing, they're still paying money to come and see this person live right just a different medium a different way to connect. And so when it comes to content, yes, I I really love helping my clients to dig into this content goldmine where they can take these podcast episodes and you know, there's there's five of these that are kind of on the same feed. They weren't recorded next to each other, they were, you know, they were months or years apart. But what if I put them together in an exciting new way and offer that up as a freebie or, you know, a low cost offer, you know, $7, $17, just to give people the opportunity in a way that makes sense for them, to connect more with you. And that's what I, what I love to do. So when you're talking about repurposing content, I get so excited about. Wow, we probably do this. And you can do this. And I love to help people monetize the content they already have. Because if we can get off the cycle of creating more and more and more and more, and focus on what we already have, like, there's so much goodness, just in that bit.

Vikki Louise 20:45
Right. And it's so funny, because twice I've done it when I recorded a podcast published there, and then said to my husband, like I've literally used the same title. Because I've been so in that space of like, there was one I did you know, it was before it was even before time hackers existed when I was still coaching one on one call, create more time. And then there was creating more time 2.0. And I was like, Oh my god, it's two weeks apart. But like, what, because I've been focusing that two weeks, I'm thinking about the creation of more time. And it happens. So exactly what you're saying I'm sure I'm sure I'm not the only one that has that, like content, repeat or how you would call it. Very funny.

Yong Pratt 21:30
Yeah. And last week, I did an episode all about my three step framework to to really dive in and monetize your content. And it was about this. About if you were to put all your content in one place and look at it, you probably be surprised at how many themes are are woven through your content four, or five or six, probably themes that you didn't realize you created them, because maybe even if they were two weeks apart, maybe they're two months apart, or two years apart. I know I've gone backwards, you know, we're on episode, you know, over 300 now, so I mean, when I go back, I'm thinking, Oh, I did a very similar episode. But there's something in your brain that you know, wants to be shared, and you know that it's going to resonate with people. So you just keep creating from these same buckets? And what if you took these buckets, and then group them together and offered something new and exciting. So yes, one of my favorite topics. So let's talk about content creation and time. I, this podcast has listeners all over the board but in entrepreneurship. A lot of course creators, a lot of coaches, a lot of consultants, people who work one on one or group progress with people. So they're having to create content. But what I hear sometimes, too, is it's so hard to come up with these ideas. So first of all, I want to know, where do you get the inspiration to create your podcast episodes to share?

Vikki Louise 22:52
Yeah, so firstly, like I say, I think it's like a you, I would say to anyone that's like, it's so hard to come up ideas. Like are you giving yourself space and play to be creative? Or you shoving your creativity hour, like in between answering emails and phone calls, like, this is what I speak about, like really the value of like giving yourself space, create such higher quality content that differentiates you from the market, which is why like producing 100 pieces of content isn't like literally just, you know. I see these things like download, like 30 templates, or content or whatever it is, they can totally do that, it's probably going to be a waste of time.

Yong Pratt 23:30
Yeah.

Vikki Louise 23:32
And in that time, if you were to create three pieces of like you really connecting with your experience, your expertise, your people, like it would just blow up blow things out of the water. And so in saying that I get a lot of my content from my own experience, and having coached hundreds of clients and now having a community and, and it can be the simplest thing. Like someone messaged me, like messaged my Team a while ago and said, I would love to join, but I don't want to get into more debt. And I sat with and I thought so interesting. Like because we're all therefore she's basically saying I'm gonna get into time debt. And so like sometimes like someone could just say one thing. And if your brain is clean and empty, it doesn't have to take time to create content. It's the last thing it creates. In fact, I would challenge anyone, like what if spaciousness creates content. And another thing that you touched on, which I think is true is like, it doesn't all have to be brand new content. I feel like I'm in a particularly creative time right now I'm slowing myself down. But really like for me, I can just speak about failure and rejection. I can just speak about, you know, outdated time practices. I can just speak about, you know, managing our minds and our thoughts about us. And I can just speak about decision making. And I can do those four topics in like 100 different ways each because, and I hope. My husband's training to be a pilot and he's studying right now. And I heard him yesterday, you're like, Oh, got it on this exam, these failed ones. And it's, you know, it's in lots of times studying it, but it just clicked in one moment, what makes those moments happen, right. And that's what time hacking is. And that's what I think we create for our people as well, like, saying something to someone, once. It's like, very nice, we get it, we get the theory. But when you keep saying the different ways, at some point, they're gonna have the moment that he had, which is like, Oh, my God, I get it now.

Yong Pratt 25:31
Absolutely. Just like being in school and having and struggling with a subject I struggled with, in with math in school, and I got to college and kind of had the struggle. And I had this teacher, this one teacher, and all of a sudden, all those years of struggle kind of melted away. So I think we all have these moments. But you said something really important. And I think that is the word space, in spaciousness. What if we just gave ourselves space, and the freedom to just think about stuff? Or just let our minds wander? And let our let ourselves be curious about stuff and not have to be restricted on? Okay, it's Monday, I have to create my content for the week, I have to schedule it out. Yeah, what if? What if we could be inspired by more because we know we've tapped into so little of our brain? What if we just allow that space to happen? So let's, I'm curious to know, because everyone that I interview has a different way they like to create content. So are you a batcher? Are you a someone who likes to do spur of the moment? What is your philosophy or your the way that you are most productive with your content?

Vikki Louise 26:39
I do, I am, I do tend to be a batcher, especially because I tend to do like serious. And I do like to be a few weeks ahead on my business at all points. So like, again, that creates lots of spaciousness. And like, you know, alleviates that like I have to I need to do this thing today. And so I tend to be a batcher. And I also for me, I really prioritize my like hours off, like my hours not working. But again, I do think it's one of those things where I really encourage everyone to like play with what works for them. And I would even say, like, what used to work for me was like strictly in the calendar. And that's what I'm going to do it. And it can evolve with you. It's kind of like, and this is a funny example. But like our relationship with food, like you can like one food five years ago and not like it anymore. We're constantly evolving and changing. And when we are living today, based off of like, not only like global practices, 100 years old, but personal practices that are like five years old, like this is what I mean giving ourselves time to play. So for me, it's definitely batching. But in saying that, recently, my podcasts I have not been matching. So I'm willing to like, play with that side of things as well.

Yong Pratt 28:02
I love that, because I think a lot of us get so hung up on, we have to do things a certain way because it didn't work before. But if we try different things, I'm always trying different things. You know, there was a time in my life when I had social media batched out for a year. And that was okay. I mean, it felt good. And it said, Good. It felt good to say out loud, and like sort of I wore that as a badge of honor. But at the end of the day, it didn't really matter. And right now, you know, I may be a week ahead my podcast, you know, I used to be months ahead. So yeah, giving yourself that space to try different things. Because there is no one-size-fits-all. I have tried a lot of programs trying to go be that square peg in that round hole. And it's never worked for me, it probably hasn't worked for any of my listeners either. When you try to do it exactly like somebody else has laid out because that is their lived experience. That is not our lived experience. Oh my goodness, so much good stuff. Yes, this idea of time. So if you were to give somebody a piece of advice on the idea of how they view time and how they can create more of it without having to do more, what would you tell them?

Vikki Louise 29:13
So the one thing that is like something simple to like leave people with I guess to start with is like, think about this a bit maybe it's a bit too much for some people but think about time is there was like a person like, What's your relationship like with time? Because a lot of people come to me with like a shitty relationship with time. I tell is never enough. It's like you know, it's like thinking like if you if you were to replace time with like Sarah, and you're like, literally get all your thoughts about time. There's not enough because like she's always doing it. I'm always spending it wrong, like the days are flying by like, whatever it is like how are you showing up for that relationship with time? If it's complaining, you know, and shoveling lots of things on it at once. You just want to step back and think like what is the only thing that you need? To change is just your relationship with time.

Vikki Louise 30:04
And the second thing that I want to give people because it's also another way that I speak about time hacking is, and maybe you'll notice it like as a society, we widely accepted time excuse, there's never enough time, we need more time, it's not the right time. Like, it's really you'll hear it everywhere. I hear it everywhere. And so we're giving time responsibility for any of the things so we don't want and then what we subconsciously do is give time responsibility for any of the things that we do, which is why we slow ourselves down so much when, on the one hand, it's like times, the reason that I don't have the job that I want, or the client that I want, because I've not been in business long enough. They were also saying, like, all time, like it was just the right time and timing got me this client, which is like stealing confidence away from ourselves. And so I just really challeng everyone to also think like, if it wasn't time, if you couldn't use the word time, which is what we do in time hackers, what is underneath it? So if I created this higher, not by being somewhere at the right time, by what? By listening. by being creative. By presenting their problem better than they understood it themselves. By, you know, trusting them by trusting myself, but what was it? That's how you create a repeatable blueprint, which is really time hacking.

Yong Pratt 31:20
Ah, so good. Yes. Take back your confidence. Take ownership of that, and don't give time so much responsibility in your life. I love that. Just that idea alone of not not giving that power away to this idea of time, which is very, which is very esoteric, right. It's not really what we think it is. It's just kind of there. So I love that. So Vicki, I want to make sure that people can connect with you and find out more about how you serve and your membership, where is the best place for them to connect with you?

Vikki Louise 31:52
Yeah, you can go to my website, www.VikkiLousise.com. It's V-I-K-K-I-L-O-U-I-S-E. You can connect with me on Instagram, which is @VickiLouise___ And you can I definitely recommend listening to the podcast, it's F*ck Anxiety and get an image that will come up soon. It's the only one with that name.

Yong Pratt 32:16
Amazing. Yes. And I'll make sure I put all those links in today's show notes as well. All you have to do is head over to my website, www.YongPratt.com. You can just do a search of Vikki's name or anxiety. I'll tag it with all those good things that you can find her because time hacking, especially moving into summer is something we all need to think about. We all need to take back control of time, however we do it. And we need to do it in a way that works for us. So Vikki, I want to thank you so much for your generosity today, and sharing all these great tools and hacks with us. I so appreciate you for being here.

Vikki Louise 32:51
Thank you. I'm so happy to be here. And I do think it would be fun to share with the listeners just before we go that this was an example of time hacking. I got an email from you yesterday saying, You're opening up to emails, I replied. We made the email today. Like it all happened within 24 hours. And that's just a powerful example of like, things don't take time. Once I like open my calendar, I could have been like, when's the right time? Maybe next week, maybe the week after? You know, there's always a filler versus I could do it tomorrow.

Yong Pratt 33:20
Absolutely just being open to the possibilities of it. And yes, and just embracing the opportunities that are in front of us, and making space for that in our lives. So thank you so much for being here. I really appreciate it. Cheers, everyone.

Yong Pratt 33:35
Oh my goodness. Do you now think of time differently after this episode? I know my mind is racing. And I have notes on my desk from during the interview, about time and how much we're actually giving away our power to this idea of time, which which is really a fictional concept. It's something just a construct that we all have learned throughout our growing up on how to relate to it and how we have too much or not enough. What if we like Vikki said, give ourselves some space? And we just allow things to happen and the world no longer slaves to time. Okay, my friend, I'd love for you to come and share your biggest takeaways, your biggest ahas. You can do that on today's show notes over on my website, www.Yong Pratt.com and you can just search up Vikki's name or you can head over to my Facebook community, the Arena of Awesome, it is still free and we are accepting new members. It's the place where I love to share loads of things. I go live at least once a week and I love being in there to engage with you to encourage you and to help you to unearth the gold in your content. I will catch you on the next episode. Cheers.

Yong Pratt 34:59
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

 


Quotes & Images to Share

Amplify Your Awesome™ Podcast - Yong Pratt - Vikki Louise
Vikki Louise - Time Hacking - Amplify Your Awesome Podcast
Amplify Your Awesome™ Podcast - Yong Pratt - Time Hacking
From Nurse to Digital Ninja

From Nurse to Digital Ninja

[0:00] If you’ve ever considered shifting careers our guest today can speak into that with personal experience as she’s shifted in a very big way with Alex Pemberton

 

[2:01] How Alex pivoted from registered nurse to web designer and digital ninja. 

 

[5:41]How Alex’s career choices seem dissimilar things from the outside end up being exactly the same on the inside. 

 

[6:40] Family support and how Alex’s sister became her first paying client

 

[8:56]  Do businesses really need a website today?

 

[11:58] The biggest mistake with websites and how it could be affecting your site now

 

[17:14] Alex’s favorite way to create content

 

[19:27] Using video as a Human Design Projector 

 

[22:34] Where to connect with Alex online

 

Website: http://www.Alex-Pemberton.com 

 

Facebook: https://www.facebook.com/APHQstudio 

 

Check out Alex’s Class: https://alex-pemberton.com/tame-the-blocks/

 

Grab Alex’s 30-point inspection website checkup guide: http://www.Alex-Pemberton.com/amplify 

 

[24:37] Next week you’re gonna hear from Yong as she celebrates the one year anniversary of Amplify Your Awesome and her birthday week. Plus, Yong has a special gift for you to celebrate these milestones together!

 

Read Full Transcript

0:00
Hey there, Amplifiers! Welcome back to another episode of the Amplify Your Awesome™ Podcast. I am excited you are tuning in today because if you're someone that's ever considered shifting careers and you just weren't sure how to make that happen and worth the timing was right, our guest today can speak into that with personal experience. She's shifted in her career in a very big way. And you know how I love to bring you other entrepreneurs, and share their stories with you to inspire you on your journey, because entrepreneurship is definitely not a one-size-fits-all job for sure.

0:36
Have you ever felt like there was something missing in your business, something holding you back from the success that you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

1:20
Our guest today is Alex Pemberton. And if you're ready to ditch the tech overwhelm, and focus on growing your business, you need Alex in your corner. She's a registered nurse turned web designer and digital ninja. And she creates and maintains beautiful and easy to use websites to help small business owners attract their dream clients. Yes, yes, yes. Give me more of that. Alex, I am so glad you said yes interview. We had an amazing chat before we even started this interview, and I'm ready to dive into some really meaty topics today. Welcome.

1:59
Thank you. Thank you for having me on.

2:01
So Alex, I want to know about this shift. Because I know when I share my story of being a dancer, choreographer, and now helping people with their content and repurposing and automation, they look at me like I had gone crazy. They think how could you possibly have been a dancer before? And now you're doing all this tech stuff? It doesn't even makes sense. But then when I explain to them, well, really, you know, choreographing a dance is very much like creating a new piece of content or putting together an automation to help people, you know, get to see your content more often. It's the same thing. So I'm sure going from nurse to web designer has caused some people to stop in their tracks. So let's talk about this shift and what caused the shift to happen for you.

2:52
Okay, so, as a nurse, I get to help people. And that's really why I got into it in the first place. I'm also very creative. I always have been. I've been sewing my clothes and making jewelry for as long as I can remember. And so this last job I had as a nurse was really, really tiring in in a mental way. There, there was a lot of stuff going on that was on the wrong side of ethical maybe. And so when we got ordered, I'm a military spouse. So when we got orders overseas, I said, Yes. This is the universe giving me a break. I can quit this job and do something different. And at first, I thought maybe I can just do some blogging, monetize it, talk about decluttering. That's my thing. And so I joined some groups, bloggers, and it quickly became obvious that many people felt completely overwhelmed with the tech side of blogging and their websites. And I thought this was funny because the tech part that's easy. I even even in nursing, I was always the one explaining to people how to use the system is unlike me, how do you not get it like this is? This is easy. You click here. You click there and submit them. Easy peasy, right? And when I explained it to them, people like Oh, that makes sense. I'm thinking well, it didn't before. Because I can explain all day, I'm happy to explain. And so I would help people in the groups. And eventually people were, you know, tagging me and saying, Hey, can I can I pay you to do this? Can I pay you to teach me to do this? Can you do this on my website? And I'm like, Okay, you know what, this is probably another sign from the universe. And forget blogging about the cluttering. Here's your new job, web design, and troubleshooting. And it really follows the same path as as in nursing, right. A patient comes in, you do the assessment, you figure out the diagnosis, you create a plan for for treating it. Execute, and then figure out if it's working right? You re-evaluate. Did it work? If it didn't? Okay, next thing we're going to try is this. And it's the same way with web design. You're looking at the existing website, or if there isn't one, that's the problem in itself, right? And you figure out what's wrong, what's working and what's not. To figure out a plan to fix it, then you fix it. And then you look, at the end, you reevaluate, right? You do get some diagnostics, like your analytics, Google Analytics, or what have you. And you're looking what worked, what didn't, what do we need to fix now? Okay, easy peasy. But it's really the same process.

5:41
I love it. And I just the idea that you listened to the universe, and that when the universe spoke up and said, Okay, we're gonna move you to a new location so you get to figure out what you're going to do. And you literally thought you were going to do one thing. But then by participating in these groups, people started asking you questions, and they started sending you invitations, which as a fellow Projector, that's a really big deal in our world for people to give us invitations to recognize us for our skill sets. And Projectors, I think, we also have an interesting way to look at the world. Like we look through the lens at the world differently than all of the other types of human design. So I think that really, as a tech person, as a fellow lover of tech, it's interesting how these very unsimilar things from the outside end up being exactly the same on the inside. So let me ask you this when you switch your careers, was your family supportive of that switch?

6:40
Yes, my husband is incredibly supportive of whatever I do, I could probably say, I'm gonna raze this house down and back. But in some ways, like he thinks I walk on water, and I couldn't do anything wrong. So if I think this is a good idea, he's like, go for it. And I love that about him. I mean, we've been together for 15 years, and it's been a great 15 years.

7:05
Amazing. And what's the rest of your family as supportive? Your parents or siblings?

7:10
My sister was very Yes. She actually was one of my first clients. She helped me kind of get into the maintenance portion. She says, Well, you know, I paid my accountant so much every month and to do my stepsister. She says, I will pay somebody to do maintenance for my website. And I said, you would like you paid me. I'll send you, I'll send you an invoice. So go ahead and invoice. So she was one of my first paying clients who actually got me into the continuity. And so that was, that was really great.

7:46
I love that your sister was one of your first clients. What a cool story that used to tell because I know sometimes when it comes to making big shifts and big pivots in business, family can sometimes, without trying to be mean, they can sometimes not be super supportive. So I love that your family was was gung ho and your your husband, you're saying he's, you know, he thinks you walk on water. I think that's so sweet. And the fact that you've been married for 15 years, and he's so supportive of you, I just think that is exactly what we all need, right? We need those that support system that validates and confirms the ideas we have in our heads to let us step into a new space confidently. I love this. So let's talk about websites. Because I've heard a lot of different sides of the story. Some people say in this day and age, you know, you don't need a website. Some people say all you need a website, not these other things. So as a web designer, as someone who helps people attract their dream clients, with a website, what is your take on a website in this day and age in 2020.

8:56
So you can say that I'm biased, but of course, I think you need a website. It is your single piece of real estate on the internet that you own, there is completely under your own control. Right social media accounts. They don't truly belong to us. They belong to the social media company. Facebook can decide at any moment that they will shut down your account. And good luck appealing that same thing with Instagram and wherever else you may be. But your website is your website. Now, do I think that just having your website is enough? No, of course not. You need to have an email list. You need to be on social media talking to people you need to be talking to people in person. But your website works while you sleep. When people look you up, they expect to see your website. They expect to they expect you to at least have something there. Right? So think about it. You are looking for an electrician or a dentist in your area because you just moved there. You go online and you say, best electrician in I don't know, Cheyenne, Wyoming, one of the places we live. So you're looking to see who's there, right? So if you come across all these Yelp things, and they know websites, do you trust them? Or are you going to go with the tool that maybe they do have a website that may not be that great, but it's better than nothing? Right? So yeah, in my opinion, you need a website, everybody needs a website, if you have a business, you need one, because it's there. When you're not awake, when you're not on your computer, when you're on vacation, and it speaks for you. It's your best salesperson.

10:45
I couldn't agree more. I know, It baffles me when I, when I live in a small town. So I'll just preface it by saying that. So I think people in a small town, they have a different perception of what a website does, right? They don't necessarily understand that. Even though they have an offline business, having that online portion is really an important piece of their success. Because if people aren't able to find you online, find out your hours. I know, I get frustrated. So businesses that don't have websites, I usually don't do business with them. Because I was so frustrated trying to find them and Google them for 30 minutes trying to find all these different things, and nothing comes up. You have to for me personally, that's kind of how I, I do my shopping and choose who we go to for certain services. But yeah, I totally get that. Having our own address. Having our own home on the internet, as big as it is, is a really important piece. And yes, we all those kind of things, too. So let me ask you this a follow up question. What is the biggest mistake that you see from business owners looking to update their websites, or maybe even starting their very first website? But what's the biggest mistake You see?

11:58
Okay, without going on a complete rant, the biggest mistake that I see people making is getting talked into a page builder. But let me start at the beginning. Okay. Back in the day, WordPress was wonderful. But you have to know how to code to create pages. So page builders came along as a workaround to that. And they allow people who didn't know how to code to create pages, right? The the post editor was really simple. It was very, you know, word based. So if you could do it in Word, you could do it on your website. But that wasn't, it didn't really give you anything to do your pages with only posts. And page builders are excellent workaround for that. However, we are now in the 21st century, and we have moved on. WordPress has moved on way past where it used to be. And we now have the block editor, which is excellent. And it allows you to create pages without any page builders. Now page builders, although they were great work around, they added to the weight of your website, right? They they slowed it down. So they came at a price. Back then it made sense to pay the price because nobody was really expecting a website to load in two seconds, right? People were so many people were you know, like on dial up. So they were gonna wait 15 minutes anyway.

13:27
So

13:29
I remember those days.

13:33
But, but now people are on their cell phones. And if it if it hasn't loaded in two or three seconds, they're gone. There's somewhere else. So it doesn't make sense to use a page builder. If If you want your website to load fast, because there is now a native solution that is so much faster. And second, if you're completely new to WordPress, it has a steep enough learning curve, that you do not need an extra piece of software to learn. They're not easy to learn, even though they they're sold, as you know, what you see is what you get kind of a drag and drop. There's a lot more to it. So please say no to page builders.

14:15
So I have a little confession then because when I started having to build my own websites kind of out of necessity, I knew nothing about them. And I do I knew nothing about code. So yes, the page builder for sure was the way for me to be able to quickly put a site together that didn't look like a three year old made it right. It kind of had some nice features to it, for sure. And, you know, I think we had this discussion last time we chatted as well, about the updates to the WordPress platform and how I still use the old version because I kind of liked that version. And you were trying to, you know, suggest that I might try the new version. But it's one of those things that trade off right there. At the end of the day, what is the opportunity cost for me to learn it or to hire somebody you know, because I will have to admit that I'm kind of a micromanager. I like to have my fingers and all the things and know how everything works. And I like to fiddle around. So sometimes it's hard for me to pass tech off to someone like yourself because I kind of like to go in there and, and, you know, do a little diagnosis on my own and say, Oh, I wonder what would happen if I just did this. I like to just play around. So it's interesting that you say that this page builder now in this day and age, though, I didn't realize that it actually slowed the load speed down. So I have I'll have to go reassess. Now, I'm using a theme. So I don't know if themes. Are those page builders? Are those considered page builders? Are those separate?

15:43
Now a theme is not a page builder, but there are themes that rely on a page builder or are built for page builders? And then there are those that are just made to work with the native interface?

15:57
No, I love it. So if you're listening, and you're thinking, what the heck are you guys talking about? I have no idea about WordPress. I have no idea about themes or page builders, it is okay. We're just having a conversation about you having a place to put your business online. So whether you use WordPress or another platform, there's lots to choose from out there. Just know that we're really talking about in this day and age, we want your page to load quickly. And we want it to look nice. And if you have questions for sure. Alex will share where you can connect with her at the end of the episode. So if you have follow up questions, because, of course me talking about this right now, I have follow up questions. But I didn't want to take up more time to talk about, you know, WordPress and the platform and page builders, because I think for some people, that might be something they've never encountered. And that's okay. We're just reach out to Alex at the end and say, okay, talk me through this, Alex, because I need some help. So let's shift gears a little bit Alex and talk about content. Because at the end of the day, a website in general, whether it's on WordPress, or a different platform, is really content. So when it comes to you creating content for your website, or for your social media, what is your favorite way to create?

17:14
So for a while, I did a lot of writing, not so much on my website. But I've been answering questions on Facebook groups, or in Facebook groups. But recently, I got into video. I did this ignite video challenge where we did a video every day now for like a little over three weeks. And the idea is that you go from really, like camera shy to really comfortable on camera. And that's how I want to go. Moving forward. I want to make videos for people, because I figure one you get to actually connect with me. And two, it makes it easier to to address questions as they come up. Because sometimes writing it down is like okay, well this this Do I have to have to worry about editing and how it looks versus getting on video where I just turned it on? And hey, how's it going? I'm Alex, let me answer your question by now.

18:14
Yeah, I love it. And I love video itself. But it took me a long time to say out loud, proudly that I love video. Because for me as a Projector with a defined throat center, speaking out loud and connecting with people, whether it's an audio or video is the easiest way for me to do that as well, even though I've written books, and yeah, I used to write a lot all the time. In this day and age, though, it's so much easier just to turn my phone on push record, just start talking. And whether that's a live video or in my notes app, or you know, on otter, my favorite transcription platform. Yeah, being able to just be in the energy of other people will be in the energy of the internet. And when it comes to reusing that content, video is the best content to repurpose, because it can be created into so many other things. And we have the most availability when it comes to video to audio to text to all these things. So I love that you said video because I'm always trying to talk to people about doing video and you know, there's always a lot of pushback. So what was it about video that drew you in now and why have you committed to doing video?

19:27
So with video, I think. So I'm a Projector as well. And with video, I figure you get to feel my energy. And you get to decide if I'm the person for you as a Projector. I don't get to tell you come work with me. Right? I can say, here's who I am. Here's what I have to offer. But the invitation has to come from the other person who says I love what you have to offer. Can you please do this for me and then and I am very right brained. So I have a lot of information that I don't even know is necessarily, and I don't always know how to pull it out, but other people can get it out of me. A lot of times, if you ask me a question, I'll give you an answer and then thinking, I knew that I didn't do that. So, so that's why I figured with video, I will attract the right people, and repel the ones who kind of look at me and go, Wait, she is crazy. Okay, fine. If you think I'm crazy, then don't even contact me, right? It'll save us both a lot of frustration. But if you think I am the person for you, then please let me know. And I will be happy to help you.

20:43
I love that. And I love that you use the word crazy, because I think we're all variations of crazy, we just have different kinds of crazy in our lives, right. And I know when I first came in, especially to the online business, I didn't want to rock the boat. I didn't want to offend anybody. I tried to speak to everybody. And that led to speaking to nobody, because I didn't know who I was speaking to. So being able to stand up and say, You know what, I'm kind of weird when it comes to this, and I am crazy about this. But if you want to hang and you'd like to be crazy to then come on over. So in and this podcast is really a testament to that is about helping business owners really stand in, in the spotlight of their own business, confidently, not saying okay, well, this is kind of weird. I'm going to hide this over here or this. I don't know if I want to share this. I'm going to show that over there. Because I lived that segmented, boxed up life, and tried to run a business like that. And it was so hard. Because nobody really knew who I was. Therefore, nobody really had an emotional connection to me. So yes. So if you're out there thinking, I don't know how I want to share this, I'm gonna challenge you all to go share that thing or go do the thing. Be crazy, in your own way. Be weird and embrace that, because that is how people find you. That is how you stand out from somebody who could literally be doing a video at the same time on the internet, attracting different people, right? There are people for all of us, there's enough to go around for sure there is no shortage of people who need all the things you have to offer. Now, Alex, I do want to make sure that if people have questions about their website about WordPress about not using a page builder, how do they go about finding you on the interwebs?

22:28
So obviously, I'm going to say on my website,

22:31
Absolutely!

22:34
www.Alex-Pemberton.com. I am also on Facebook as APHQ Studio. I'm pretty sure. And I also have a little freebie for the listeners that. So I have this website checkup Guide, which is basically a guide that takes you through a very quick 30-point inspection, kind of like if you would do your car, right of your website both the front end and the back end. So you can see where your website needs a little bit of TLC? And you can get that.

23:08
I love this. So where do we get this I don't want to stop.

23:12
Sorry, you can get it at www.Alex-Pemberton.com/amplify

23:18
Whoo, I love that you use the word amplify. And I will make sure I put all those links in the show notes for today's episode. Because I know there are people listening who are saying, Okay. I'm ready. I need someone to to look at my website, or I want to do this checkup with Alex do this 30-point checklist and make sure I'm doing the right things. Because when it comes to the world of tech, there are so many things that can go wrong. If you don't know what you're doing, right. I've been there. I've had to hire people, because I thought I knew what I was doing when it came to tech with my website. And then I literally broke things and I had to hire developers. And that gets really costly on the back end. So just do yourself a favor, save yourself some time headaches and money. Call Alex make sure you connect with her on Facebook or her website. Grab this checklist because I think once you've diagnosed yourself, you can then be armed with the information you need to say Alex, Okay, I'm ready to amplify my awesome with an even better website. So good. So Alex, I want to thank you so much for being here today. I enjoyed this conversation immensely. And I know that we'll have many more conversations to come

24:31
Thank you, Yong. This has really been fun. I was scared to come on here but I had a lot of fun.

24:37
Stay tuned because next week you're gonna hear from me. It happens to be my birthday week and we're celebrating the one year anniversary of Amplify Your Awesome™. And I have a special gift for you so that we can celebrate these milestones together. I'll see you then.

24:57
Thanks for tuning in to the Amplify Your Awesome™. podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!


Quotes and Images for Sharing

Alex Pemberton - Amplify Your Awesome™ Podcast - Yong Pratt
Amplify Your Awesome™ Podcast - Yong Pratt - Alex Pemberton
Yong Pratt - Alex Pemberton - Amplify Your Awesome™ Podcast
Empowering women through coding

Empowering women through coding

[0:00] Meet Julia Taylor, a self-taught coder that’s turned that skill into a global Empire she calls a Geek Pack by empowering women through coding

 

[1:21] From former military wife and lover of location independence to teach over 1400 women to say yes to any WordPress requests, most of whom have never touched a line of code in their lives

 

[3:13] WordPress: Love at first sight for Julia

 

[5:15] How being a full-time RVer turned into teaching WordPress

 

[9:14] Breaking into a very male-dominated career and why community is an essential element of Geek Pack 

 

“Learning a new language is not the easiest thing. So you want people around you that can help you and empower you.”

 

[13:27] Imposter Syndrome, claiming your title, and getting uncomfortable 

 

[17:05] Content creation, strategy, social posting schedules

 

[19:51] Planning for consistency 

 

[22:37] Julia’s tip for helping you embrace your awesome and letting is shine through in your business

 

[26:23] Connect with Julia at http://www.GeekPack.co and sign up for her free five-day coding challenge. 

 

[27:15] Age is irrelevant when it comes to coding

 

[28:02] Share your biggest takeaways from today’s episode with Julia over at http://www.YongPratt.com/319. Next week,  And be sure to share this episode with your friends. Next week, you’ll meet Alex Pemberton, who traded in her nursing scrubs to become a WordPress developer and a designer. 

 


Images & Quotes to Share

 

Amplify Your Awesome™ - Yong Pratt- Julia Taylor
Julia Taylor - Yong Pratt - Amplify Your Awesome™
Amplify Your Awesome™ - Yong Pratt - Episode 319