Incorporating Core Values into Your Content

Incorporating Core Values into Your Content

[0:00] When you think back to your childhood, were there topics that were taboo in your family? Today’s guest, Judy Tsuei, is someone who helps other people dive into some of these taboo topics. We’re going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them. 


[1:16] About Judy Tsuei


[2:26] Judy’s path to discovering Human Design and living as a Generator.


[4:01] Yong’s Human Design discovery and being a Projector as an impatient person.


[4:50] How discovering her Human Design gave Judy “permission” to be exactly who and how liberating it was for her. 


[5:30] Raising a Generator daughter and the energy it creates


[7:37] A good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us.


[9:36] “It’s so easy to compare our insides based on someone else’s outside, that’s what social media does so well.” 


[10:19] What being a yoga teacher and a Reiki practitioner helped Judy learn.


[11:09] How holding onto guilt and shame was a normal part of growing up for Yong


[13:57] How to dig deeper into emotional vulnerability and start to let people in through our journey.


[18:16] Breaking down in art therapy helped Judy make a breakthrough.


[18:48] Just because something worked one time does not mean that it will work the next time you try it. 


[21:02] Embracing compassion even when it’s outside of cultural norms


“It’s hard to take expectations from one set of cultures to put that lens on someone else”. 


[22:28] Judy’s 2-minute exercise and the mindfulness practices she offers on her podcast, F*ck Saving Face, every Friday


“On the other side of that challenge is a different person that can walk out of the room than walk in that room.” – Yong


[25:14] “Play is processing.”


[27:05] Judy’s favorite way to create content


[28:17] Judy’s journey of hiring junior copywriters and adding in a mentorship component to uplift other people and help them come up in their careers and their goals. 


[30:56] How to give ourselves permission to talk about what we want to talk about and stay true to who we are.


[33:22] “Content is about creating those meaningful connections.” 


[34:23] The practice of keeping yourself elevated and authentic and leaning into growing edges.


[35:18] Becoming a responsible content creator. 


[37:53] “If you’re ever in question of what it is that you’re posting, go back to your core values.”


[39:22] Connect with Judy


Website: https://www.fcksavingface.com/ 

Podcast: https://www.fcksavingface.com/podcast

Website: www.WildHeartedWords.com


[40:59] Come share your biggest takeaways from today’s episode inside the Arena of Awesome.


Read Full Transcript

Yong Pratt 0:00
When you think back to your childhood, were there topics that were taboo in your family? I know for me growing up in a biracial household, there were so many topics that we just didn't talk about. We either ignored them or we, we just, you know, didn't face them head on. So I'm excited to bring you today's guest because she's someone who helps other people dive into some of these taboo topics. And we're going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them.

Yong Pratt 0:34
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:16
Hey there, everyone. Welcome back to the podcast. I'm Yong Pratt, your host and Expert Content Gold Mining Guide. And today, I am really thrilled to bring you another guest. She is someone that we connected years ago in a mastermind. I've been watching her silently on places like Facebook, seeing the awesome things that she's doing than many pivots that she's had. So I'm excited to bring her on today. Today's guest is Judy Tsuei and she is known for building real engagement through powerful content creation as a forward facing a brand voice representative. She's a Simon and Schuster author, and has been a guest on numerous top rated iTunes podcasts, as well as featured in Fast Company, BBC travel, mind body green, and so many more. Her popular podcast fluxing face empowers mental and emotional health for Asian Americans by breaking through taboo topics. This is gonna be a juicy one, Judy, welcome to the show.

Judy Tsuei 2:14
Thank you so much for having me. It's been so fun to watch your journey as well. And every time I get your emails in my inbox, I celebrate what it is that you're doing. Because we did meet so many years ago, and there have been so many life stages that have happened since then.

Yong Pratt 2:26
Oh, my gosh, yeah, I know, I just have my oldest just graduated from high school. So I mean, it's just all these big milestones. And, and I always celebrate yours as well, when I, whenever I see your your thing pop up in my newsfeed or I get your emails like, Oh, I can't believe she's doing this now. So I'm always just amazed. And I know, when we were connecting to this podcast, you also share that you're a big fan of human design. So I want to start there and talk about what is your human design because I love sharing the people that there's so many ways to create a business and create content. So let's talk about human design. What are you?

Judy Tsuei 3:03
I'm a generator. And what's funny is that when I first discovered that so the Asian-ness, which is part of what the podcast is about, I had so much judgment. I'm like, wait, that's it, I'm just a generator, like I'm not one of them, like special projectors or you know, anything that's like a little bit more rare. I want it to be like a plus. But then, the first time I discovered Human Design. I was living in Hawaii at the time. And I never heard about this before. And so I was invited to this kind of group gathering where they were learning about human design, but they would also, you know, choose someone and put their chart up and just kind of like read about, you know who they were. And so as I'm having this teacher, his name is Genoa read to me or just share with me about kind of like the way that I'm, I've been programmed all of my life just the way I was innately born and like, you know, things that have happened in my life, I started laughing out loud, because I was like, how do you know about my life entirely based on this random complex chart that you're looking at right here right now?

Yong Pratt 4:01
Yeah, I had the same experience and, and I found it through a local friend, actually. She had interviewed someone for her podcast introduced me to this to this mentor of mine. And yeah, learning these things. It really was like someone had had lived through the story of my life and opened up a random page and could tell me exactly, you know, certain things in my life. And I thought, whoa, like this magical window into this alternate universe was opened up and, and so I'm a projector. So when I learned that, I think I was kind of disappointed to because I was like, I have to wait. Why do I have to? I am not good at waiting. I am not a very patient person. And so if you're taking along a lot of deconditioning, and a lot of relearning and knowing that it's okay in this space where I get to wait, I get to create, which is the best part of what I get to do.

Judy Tsuei 4:50
I love that and it felt like you know, as you were describing, it just felt like I was just suddenly given permission to be exactly who I was. supposed to be and it felt very liberating. So for anybody who hasn't done their human design, I think it's a fascinating art, and science. And you know, it blends all of that I actually interviewed someone on my podcast who's a Human Design expert. And so the people, the listeners reached out to me to say, like, I loved hearing that interview, I love discovering, like, Oh my gosh, I can kind of get this guidebook to how I am and how I could better thrive in life with less hustle and more flow. But it's definitely a practice for sure.

Yong Pratt 5:30
Yeah, cuz it's so easy to fall back into the old habits, the way we were conditioned. And in your life being a generator. I'm married to a generator, so I see it play out. And you know, I have one one daughter, who is a manifesting generator, and another who's a projector like me. However, she has very different strengths in her projectors. So it's been interesting to sort of uncover and learn more about the people in my life and how I can then better stand up and serve them and ask them questions or engage with them. By understanding what they need from me like then the dynamic of that interchange, has really, really been beneficial for me in my life. And so I'm sure you, you have dealt with that as well. Because what is your daughter?

Judy Tsuei 6:11
She is she's also a generator. So yeah, we live

Yong Pratt 6:13
Oh a lot of energy in that household.

Judy Tsuei 6:14
Oh, yeah. What's funny, though, is I was mentioning to you that you know, currently, as we're filming this, I'm at my partner's house. And he also has two kids. And one of them came over to me yesterday, and she was like, she had a little horse on the back of her journal. So I said, Oh, you know, that's while their zodiac sign. She's like, Oh, well, then what's mine? So we went online, and we looked at it, and I was like, wait a minute. Wait, you're a horse, but you're a year older than my daughter. And so I was like, wait, have I been getting my daughter's zodiac sign wrong this whole time? Because I thought she was born three cycles after me. And we were both born in the year of the horse. So I'm still waiting for the verdict from my mom. Just see like what she is. But when it comes to like energy in that household? Yeah, for sure. We have a lot of strong personalities.

Yong Pratt 6:58
Yes, yeah. Which, which just makes it more fun. And yeah, just just takes gives us more evidence of who we were designed to be. And who are the people that we create in this world are designed to be and how we can guide them to discover their awesomeness, because so often, and this leads us to today's topic is this whole idea of taboo topics, things you just don't talk about, because they're either politically charged or emotionally charged. There's just something about them we don't talk about. So my question for you is, we think about these taboo topics, what is a good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us?

Judy Tsuei 7:37
Yeah, that's such a great question. I think that what I realized throughout this journey is I hadn't up until maybe, like five years ago, even start to look at what my core values are, I kind of just like live my life based on the success metrics that were set for me. And a lot of that was financial, you know, like, you better achieve a financial amount of success to be deemed worthy, or you know, that you've made it somehow. And so I started to look at my core values, because my life has always been built so differently, you know, I've lived and I think I counted this recently in over 26 cities and over like six countries, you know, in over like 10 states, and my daughter has come with me on a lot of those journeys, you know, she was born on Guam. We lived in a camper van. We ended up in Austin, then we moved to Asia, and then came back to California. So it's been a whole journey. And it's been hard to kind of figure out that I was built differently, as we touched upon, you know, at the start of the interview, and yet, the old programming is so strong of like, you know, you better if I interviewed a guest who said, Oh, you were supposed to be a doctor or lawyer, or if your parents were really progressive, and engineer, and it was definitely like, you know, how do I create my own model of what's important?

Judy Tsuei 8:50
So I think looking at your core values, and so one of my core values is freedom. And it's time freedom and location, independence and other core value is connection. That's so important to me. And so, you know, when I look at my life, I'm very rich and abundant in those spaces, and I've had other moms reach out to me just saying, like, how do you do that? How do you create community, wherever it is that you go. And then also just being able to have experiences, you know, like memories that are worth telling stories about since I'm a storyteller. And so I think you start with the core values and really assessing that. I think, also understanding when it comes to taboo topics, where do you hold a lot of guilt and shame? And if you're feeling those feelings, like what is it around? You know, I think that that's a great indicator to see like, what am I not supposed to talk about.

Judy Tsuei 9:36
Where do I feel like, you know, I'm not living up to what it is that I'm supposed to be living up to? And I think it's so easy to compare our insides based on someone else's outside, that's what social media does so well. Yes. And so it's hard to think that other people are also going to those states of vulnerability or that also, you know, other people are feeling challenged or struggling, and it's not until You open up and you start to have these honest, authentic conversations that you start to realize, like, Oh, wait, other people are going through this too. So then I don't have to feel that shame in not seeing that. And secondly, when you open up like that, I feel like it automatically creates a deeper connection with the person that you are talking to. I used to be a yoga teacher and a Reiki practitioner.

Judy Tsuei 10:19
And one of the things that I learned along that way was, when you meet someone for the first time, what you're seeking within them is their vulnerability. And it's not to, you know, try to attack or like, you know, understand what their soft points or weak areas are, it's because that vulnerability is what helps us feel safe enough to connect. And so if we're willing to share our vulnerability with them, then they're also willing to do that. And, you know, I can't even count how many times people around me have remarked, like, that stranger just totally opened up to you about their lives, or like, I've never shared this with anyone before. So like, I don't know why I'm sharing it with you. And so, I think that if we're willing to lean into that, and just, you know, reflect and be okay, with being imperfect, which is definitely not like an Asian, no, no, no, then I think that that's how we form those connections and that community.

Yong Pratt 11:09
So good. And this idea of holding on to this guilt and shame. That was a big part of growing up, you know, with with an Asian mom, that was just a huge, like, you just are made to feel guilty about certain things that if you don't achieve certain milestones, so your parents can show or tell your story and show up show you off to people around you. But that's not that's not a good thing. You know, we don't ever want to be standing out. That was another thing I learned like you Indian, which, which I think is so funny now, because for a long time, I was the only half Asian kid in my town with red hair and green eyes and freckles, like how do I not stand out right? amongst a lot of Caucasian people, amongst a lot of people from Mexico, I definitely did not fit in.

Yong Pratt 11:49
But in my culture, that was a thing, like you just, you just stick to your own path, you don't veer off of it, you don't want to cause embarrassment, you don't want to be looked upon, even though there's this expectation of achieving these things that may not be aligned with your values. And I remember, when I went to college, I wanted to go to medical school. And I quickly learned in my first semester, and I worked, I went to go work in a hospital, I took those classes. And I just thought you, I do not want to be doing this because my idea of what that profession looked like, through the eyes of my culture, were very, very different than what they actually turned out to be so. And I stopped with that path for a long time, because there was that guilt and shame of letting other people down. So the day that I graduated from college and decided to leave, pack up my suitcase and go travel the world and perform for a year, I honestly felt my parents were going to fall over. Because they were thinking, no way like you went and you did all the schooling, or you're just gonna waste it. You know, we don't do that you did this thing.

Yong Pratt 12:51
So yeah, so it's taken a lot of years to decompress from that. And I love my parents dearly. And they were doing the best from what they had learned. So it's just been a big learning process. And the human design element has helped me understand why some of those events may have occurred and unfolded in a way that they did versus doing something different. And I just needed to carve this own path. So yes, again, if you're listening, and you're feeling guilt, or shame, yes, start there. Because for me, that's kind of where I had to start. Because there were these just these, these blinking lights, like I knew what they were. And because I didn't, I wasn't equipped with how to emotionally deal with them. It's taken me a long time to unpack that. So let's talk about the emotions behind this because that's a whole different layer. Once we've discovered our core values, once we figure out those places where you might feel shame or guilt, how do we unpack the emotions? Because I think there's so many walls that everyone is taught to put up? How do we dig a little deeper into the emotional vulnerability, and start to let people in through our journey?

Judy Tsuei 13:57
I love that I think that, um, one of the things that I learned when I was in therapy, so I had an eating disorder that I battled for the better part of 15 years, and just really had to uncover a lot of just repressed anger to, you know, the eating disorder of choice, quote, unquote, that I had was pollinia. And it's a very violent like self attacking kind of eating disorder, because you're like, bingeing and you're purging and just really like pushing your limits and boundaries. And so I realized that I just had a lot of this, a lot of emotions that were stored up that I didn't know what to do with. And now that I have a daughter, I think, you know, especially in the schooling that she has, which really focuses on social emotional learning. I can see how valuable it is to start creating those tools from an early age. But that doesn't mean that you can't, you know, not learn them.

Judy Tsuei 14:43
So when I was in therapy, I was offered this feelings chart, and at the top is the predominant emotion. So there were like, you know, six to eight, like main emotions, and then underneath that all the gradients that you could feel and I looked at this sheet of paper, and I thought, Wait, what, you can feel all of these feelings. What do you mean? Like all I knew were like, maybe two of the top ones. And like that was it. And so starting to become aware that we can have all these gradients of emotions. And then the other thing that I learned in therapy is that feelings are not linear. And they don't always make sense. So they can pop up whenever in the middle of some other activity that has nothing to do with what it is that you're going through right now, it's kind of like when I was teaching yoga to, you know, anytime that we would do a class with a lot of hip openers, a lot of our emotions get stuck in our hips. And so once we open that up, I would often see an emotional response from people because we're also holding those emotions in our bodies, which is, again, why I think mindful movement and just movement in general, especially out in nature, if you can be outside is so helpful, you're processing through it in a different way.

Judy Tsuei 15:45
And I was just listening to a podcast interview with one of the guests who I'm bringing on who's going to be talking about ketamine, as like a mental emotional support therapy modality. And he was saying, like, when he was working in the ER, he had to put up walls because of the trauma that he saw day in and day out. And you don't even have time to move from delivering like terrible news to one family before you have to go address another one. And so he also had to go, you know, through his own journey of figuring out how to reconcile that. And so his journey took him through, you know, shamanic work, it took him through a lot of coaching courses, a lot of different things. So I think that also demonstrates that each of us is so individual and what it is that we need, so to go explore different modalities of what speaking to you right now, and maybe also what's at your growing edge and see, you know, what can you start to pursue that might be really helpful and you connecting to what it is that you specifically need. So some people are really into EMDR, you know, hypnotherapy or energy healing, or whatever it is, and it could totally look off the wall. I think this goes back to it doesn't need to be accepted by anybody else, because nobody else is living your life. I've been doing all these like peloton hit workouts, the coaches are great. And one of them says like, no one's gonna work out your tissue other than you. And so it's like such a good reminder of like, Yes, that is true. Like, I need to be the one who's gonna be responsible for this.

Judy Tsuei 17:03
So I think that, you know, figuring out, like, how can you express these feelings in ways that feel safe, because initially, it's probably not going to feel safe, it's probably gonna feel very terrifying. And even in the current relationship that I'm in, I've had to really practice over and over again, of how to find that safe and secure place. And thankfully, my partner has been remarkable in that and super communicative. And, but I can see that my pattern is to regress and hide and then just be like, I don't need anybody, I'm not going to rely on anybody, I don't need anything. And so you know, starting to understand yourself really well, that quote, Know thyself, which by the way, I'm obsessed with the show Ted lasso. So if anybody's watched it, he like says that line in the show, and he's like, Know thyself in this moment, that's like a joke, but it's true. So knowing yourself, and then allowing yourself giving yourself permission to explore whatever it is, for me, one of the best way that I've ever found to express my feelings is through art therapy. And keep in mind, I cannot draw at all like, I can draw a stick figure, maybe. But I can definitely collage and I can definitely bring a lot of materials together to make something.

Judy Tsuei 18:16
And it was through art therapy that I actually had, you know, a break down to have a break through, like, I started crying, I am not one of those people who cry in public. It is rare that I still, like cry, have to watch a sad movie in order for me to access this emotion sometimes, but again, that's what I need. That's how I do it. And then you grow and evolve from there. And, you know, I always try to remind myself that what works one time, may not work the next time, but that's why we keep learning and growing. So we can figure out like, okay, so where, what are the tools that I can rely upon in that moment.

Yong Pratt 18:48
And so many things that you share in this process, as I'm listening, there are so many parallels to what we need to uncover in our lives that translate into our business are the things that we're holding back on ourselves in our businesses. I know I've done that, too. Again, this this fear of not wanting to stand out, like that was just a core identity I had growing up and how do I now unlearn that, and I love that you talk about different modalities. And because it worked one time does not mean that will work the next time you try it.

Yong Pratt 19:17
So I think we're hard on ourselves in so many different ways. But especially when it comes to uncovering the emotions, uncovering these old stories, discovering these patterns we have in our lives, there has to be so much openness, and so much fluidity. I feel and we have to let go of so many things. And I think this is why many of us don't go down this route. willingly because there's just these big messes we don't really want to deal with against we dealt with them once or we thought we did. But like you said, we're often repressing them in our body. So the idea of getting out in nature and using movement mindfully, not in any sort of structured way. If you want it to be structured, awesome, do that. But for most of us, using movement, to be that space where we can let go of other things, that's such a beautiful idea for us all to really consider today. So if you're listening, and you're, you're outside, or you're inside, you're inside, I want you to go outside and just take in that air and move.

Yong Pratt 20:20
However, it feels good for you just whether that's blowing in the breeze or standing on one foot or stretching to your side, we got a new puppy recently, and I'm always in awe that he's always stretching. And I think there's so many things that we forget that we forget to stretch, just like we forget to breathe when we're anxious. And we have to consciously remind ourselves that God has given us so many wonderful practices to go and do, but movement I feel is kind of at the core, if we can get our bodies involved our minds, I feel for me anyway, my mind is usually a little more willing to be open and to give up things and to feel things when my body is involved in that.

Judy Tsuei 21:02
Yeah, and I wanted to point out, you said, like, you know, it is a practice the emotions that are going to come up or just this practice of life. I think when I used to teach yoga a lot, too, I'd say like, this is a practice and the practice isn't what's happening in the four corners of your yoga mat. When I was in therapy, it was not in the four corners of the Office of the therapist room. It's out in the world, like that is the practice. And so there, that's been really challenging. And even just this last weekend, I had these like experiences with my parents who again, I have learned to have much more compassion. And it's been a challenge to be raised in a culture that's completely the antithesis of the culture that they were raised in, you know, so they're like, born in China, fled to Taiwan, they grew up in Taiwan, then they came to the States, but I grew up in the States. And I've actually gone back to both of those countries. And so a lot of the values are diametrically opposed. And it's hard to take expectations from one set of culture to put that lens on someone else.

Judy Tsuei 21:57
And so you know, even now, I was like, I am about to turn 43. How is this still happening to me? How am I still being triggered? And it goes back to the idea of a practice. And I think what you said that suggestion of going outside and just like tuning in, to feel what it feels like and ask and connecting and asking your body what it is that it needs. I don't know how often we give ourselves permission to do that. And to be able to do it in a way where you're not judging it like, Oh, well, you know, this is such a loopy kind of movement that I want to do. How can I do this.

Judy Tsuei 22:28
So oftentimes, when I was teaching yoga, I would also encourage people to take like two minutes in class, close your eyes, so you're not paying attention to what anybody else is doing. No one's paying attention to you. And just truly move with that kind of intuitive sense of what's going to feel good. On Fridays, on my podcast, I offer mindfulness practices. And one of the recent episodes was dying bug pose, which when I discovered it, I thought it was hilarious, because it totally forced me to like break through what I thought yoga was supposed to be or the seriousness of life. And you basically just lie on your back and stick your arm straight up into the sky, your leg straight up into the sky, like your reverse, you know, upside down or your U shape. And then you take a deep breath in, and then as you exhale, you just shake everything out all your arms and your limbs or whatever. So you're a dying bug. And then you just plop onto the ground. And it was such a playful moment. And so if you were also raised like me, where play was not necessarily something that was very much encouraged, you were serious, you had to achieve certain academic goals, or you know, family responsibilities, whatever it was, I think being able to infuse play into your life, however, that's gonna look small or big is super important. I just had three people recommend to me they're like, have you been in the ocean lately? Because I surf and I was like, No, I haven't. Like, yeah, maybe you should go get some vitamin C, like SEA. So yeah,

Yong Pratt 23:53
Yeah, absolutely. The idea of play. I also didn't have that growing up. I mean, I reached a certain age and, you know, the, the nighttime hugs went away, because I was too old. And going out to play was not something that it was ever encouraged. And I recently interviewed Jeff Harry, who was a play expert on the podcast. Yeah, we did a two part series on play. And he gave so many different ideas. And I was like, that's play, I had no idea because I had never been exposed to that or really explored that I just thought, again, conditioning. Play is for kids, adults don't play. So giving myself some space and some freedom to do things that are more playful like this, you know, I got to go try this dying bug pose. I don't know that I've ever actually done this. But, you know, it reminds me to when I was teaching choreography and dance classes. I love the improvisation classes the best because people could interpret them in so many different ways. And I thought that was so beautiful. Nobody was putting up guidelines. So if you're listening, go find a yoga class. Go find a playful yoga class, go find an improvisational dance class where you can just there's no new rules and I think as adults Going through spaces where there are no rules. It's really challenging. However, on the other side of that challenge is a different person that can walk out of the room than walk in that room.

Judy Tsuei 25:14
Oh, my God, I love that. Yeah, I mean, I feel like play is processing. And if we give ourselves it's what, as a parent, I've learned from my daughter that one of the essential ways she needs to, you know, process through the emotions and the experiences that she has is to be able to play to be physical to get out there. And recently, one of the fellow moms that I know created a group text message, it's adult summer camp, because we're constantly focused on our kids, bringing them to jujitsu classes, skateboarding classes, foreign camp, like whatever it is, and then they're having the greatest time. And then we're just running around like China, like, keep up with them. And so then we were like, wait, wait, wait, hold on a second. I think the parents need like a summer camp too. So now we've, you know, built in surf we've built in yoga classes we've built in, like, you know, working out like whatever it is that we adults also yet a little bit of fun.

Yong Pratt 26:03
What a great idea! That is, I think we need to mass market that to have adult summer camp because yeah, how often do adults just gets it play and, and, and relate to one another on a completely different level? Because a lot of times when you meet other adults is kind of like the surface thing. And like you said, you have the ability to get people to share their stories really quickly with you. Do you have a line for in your chart? Um, oh, yes, I do. Yeah. Do I ask Do I. So yeah, that idea to connect and really easily connect to people. You know, it's one of our gifts. And I love that. So I want to shift the conversation a little bit, I could talk about these topics all day long, I do want to talk about content, because that's such a big part of our business, the idea of creating content for other people to enjoy other people to learn from, to move them closer and bring them into our, to our spheres, so that we can really help them achieve their goals. So my question is to you, what is your favorite way to create content?

Judy Tsuei 27:05
Hmm, I love this. I love it. Because I think that, you know, we've been told, like, structure out your content, plan it all out, like all that kind of stuff, which I think is very beneficial. And I think that there are, it's suitable for certain personality types, or certain business ventures and you know, things like that. I've also realized that just as much as we're learning the rules, or whatever best practices for business, you really got to adopt it for yourself, and like your business and your audience. And that's also been just kind of a journey for me to learn, like, you know, I would love to say that I have it all mapped out to make my life easier.

Judy Tsuei 27:40
But the most powerful content that I created from outliving life, taking a moment to process what's going on, and then being able to share it. Because I'm a generator. You know, for me, content just comes through really, really quickly. It's one of the pieces of feedback that I get all the time, which is like, how do you generate that content? And I was like, how do you not because I feel like when I don't it's a it's a big challenge for me, I feel really like bottled up. But I've had to learn, you know, to, even though that that might be the case that that sparks inspiration. And that's where my most powerful content comes from. Okay, that's great, and how can I still repurpose it work smarter.

Judy Tsuei 28:17
So take some of those tools and techniques and apply it to the way that I'm built. So part of it has been for me recently, you know, building a team around me so hiring an assistant than hiring a few Junior copywriters, and starting to also use that kind of mentorship component that I always look to. And I feel like teaching is such an innate part of what it is that I do that I want to help uplift other people and help them come up in their careers and their goals and whatever it is. And so that has also been just like a really interesting kind of pivot of learning, like, okay, so I can still access and grow and build the content, but maybe I also don't have to be the only point person for it, maybe I can also start to train other people who can, you know, write similarly or who can, you know, bring their viewpoints forward in a way that aligns with my brand and my voice. And so that's been a very interesting journey, too.

Yong Pratt 29:14
This idea of mentorship is really interesting to me because I like you, I find that I'm a teacher, by my very nature. So I've never really thought about that when you bring people onto your team, you become this mentor for them whether or not we know that the idea that there's this exchange of energy, this exchange of knowledge and it can go both directions I think is really sort of a key piece of that so and I love it too that you could you could actually get your team to go source ideas for you right they could go meet they could go to your ears and social media, they could be your eyes watching videos. I just I love that idea.

Yong Pratt 29:49
So the idea that you said that you get a lot of inspiration on the fly doing that cuz I know that society or gurus tell us you need to batch content for Six months. And it sounds really awesome in theory. But then six months later, when you're a different person and your content is still coming out, to me, that feels a little bit disingenuous. I'm just not Yeah, like who I am in that moment. So I don't, I used to have a year of content planned out ahead. I used to be really, really good at that. But any more like, you know, what, if I can be a couple of weeks ahead, that's good enough for me, because then I have the ability to, to mold and move and pivot if I need to, up in that space. So thank you for sharing that. So I want to ask you to how do you make sure that your core values your authentic self is being translated in your content? Because again, there's that conditioning that comes up and says, Wait, that's a topic we're just not going to talk about where we talk about it, it's only going to be surface level? How do we give ourselves permission to really talk about what we want to talk about and stay true to who we are.

Judy Tsuei 30:56
So we're currently working on a memoir, and the book coach that I've been working with has told me, you know, you have to first think about your muse, which I think if you translate it into business, it's who your target audiences and who you're speaking to. But, you know, secondly, making sure that as you're creating this content, and being very vulnerable, and deep and honest, because the memoir, you know, it's a prescriptive memoir, so it's taking stories and experiences that I've had, and then sharing the lessons that I've learned along the way through them. But also making sure that I'm not re traumatizing myself, nor my traumatizing my reader by sharing this information. So I think that making sure that healing, and you know, whatever the growth opportunity is, like you being a responsible leader in that, and you making sure that it's not like, you have to package it perfectly, I'm not saying like, you have to, like, put this content out. And it's got to be pretty wrapped in a bow and like you already know, the conclusion, because that's not how life works. And I think that part of what I'm hoping to do is by being open and transparent, that we break through, like what social media can create.

Judy Tsuei 31:58
So instead starting to see like someone's humanity, and at the same time, you know, not making it someone else's problem, like, we're not going on there to complain about our lives. But instead, we're going on there to like, you know, share our process of how we're moving through this, and then what we're learning or, you know, where you still have questions, and then just making sure that you're being a responsible creator in that way. I think that that is very important. And I think that also, you know, I think one of my key superpowers has always been to the very authentic like, you would, I would always joke, like, you would see it on my face, if I was not happy, I don't have the ability to like, hide that. Even though I, you know, was trained, and I learned it, but then I realized, like, my inherent nature is to not do that, I will just get very quiet. So I won't like, you know, be talking shit, excuse the expletives. You had to say it at the beginning of the show, too. I was like, Oh, my gosh, that's right, like my podcast has an expletive in it. But, um, at the same time, you know, just, I think that just from my own personal experience of the more that you like, just peel back the curtain a little bit and let people see like that you are a real human being in personal settings, and in professional settings, I feel like that's never put me down a wrong path. In fact, it's really been such a benefit and an advantage.

Judy Tsuei 33:22
Because, again, you're creating those meaningful connections. So I have people who've been following my newsletter for years, so I've never met, I have people who've been, you know, in my facebook group, or like on social media, and just sending me these really personal messages, about their lives. And I think that that's such an honor and a gift that someone feels that safe and trusting of me, considering we've never met in person, you know, like, and it's only through the power of my words and the content that I put out there. But even when I used to publish a lot for like my degree, and and all these other platforms, I'd have readers reaching out to me too, and I would always remind myself, too, that for every person who's reaching out to you, there's so many other people who feel the same way. But they just didn't take the time or the energy to send you that message. But if you get one of those, like positive, affirming, you know, pieces from someone, I put it up on a praise wall, I like, print it out, I stick it up. Because being an entrepreneur can be very lonely, especially if you're doing the type of work where you're supporting other people and empowering other people. You know, you can definitely have doubts that imposter syndrome and everything else can come through.

Judy Tsuei 34:23
So what can you do as a practice to like keep yourself elevated? So yeah, when it comes to like being authentic, like, whatever your growing edges, this is also another reminder is, someone told me before that, and this was years and years ago that whatever you publish is going to live forever on the internet somewhere. I mean, just imagine those people who've like broken up with other people and then trying to get all your Facebook images off or like what it's like, it's a bear. So even though we're writing to our consciousness right now, and of course, we're going to grow and evolve as a person source. And our ideas might change. And my friend was just quoting this religious leader that she follows. And she said that this person had gone from like a very devout person in the faith to being a complete polar opposite. And so, you know, I think Glenn and Doyle does a lot of that same stuff, too. She shares with you where she was where she is now.

Judy Tsuei 35:18
But just to be responsible in terms of how can I be at my growing edge when I'm creating this content? And how can I be responsible for like, you know, how I feel now I'm being really authentic and true. And just also knowing and having that compassion and that grace that in the future, you might have a different viewpoint? Are you going to be okay with that, like, you know, my neighbor always says, like spacing, Grace, spacing, Grace. And then I'm going to curse one more time. But when I was living in Koi, I met this girl who, you know, she's a yoga teacher, and we were talking, she was on my first friends. And at dinner one night, she said, I mean, don't future fuck yourself. And I was like, Ah, that's a really good way to put it. Like, we're not living, you know, and hopefully not like so much that you're anticipating the future and like trying to, and avoiding being present. But also just being cognizant, like, there is a future self out there of you. Like, yes, you know, how do you want to feel, then?

Yong Pratt 36:16
Yeah, and the term you use be a responsible creator, I think that's a really just a good reminder. Maybe we need to put that word up on our wall too, just to remind us that, yes, we want to share, but I've seen people take it too far to where when you read their posts, or you see him on video, I sometimes get triggered by them, because they're showing too much. Is it just too revealing? And I know that I've personally struggled with, how much do I share? Like, how much do I want to put out there Am I going to feel like this later, because I know in my business life, I've taken so many pivots and and while I still 100%, believe in everything I've ever created. But thinking about that future you and is that message you're sharing right now, going to number one, put you in a good light in the light that you want to be seen in, versus something that could be triggering to someone and we can definitely all be triggering to other people. I'm not saying never do that, or Judy's not saying never do that by any means.

Yong Pratt 37:11
Just be responsible and, and take ownership of what you are creating. And by doing that, taking ownership and thinking about that muse, that target audience, those two things combined are a really powerful formula for all of us to take from this day forward and think about, okay, what I'm creating, here's a space I want to create from because it's so easy just just to create in the moment, because we feel like we have to versus being really present and sharing authentically, and sharing the journey that we are going through in a way that's going to really benefit or showcase something that we truly believe in.

Judy Tsuei 37:53
Yeah, and if you need a check and balance, go back to the core values that we talked about at the very beginning. And I have different core values for like, my personal life, my relationship life, and then my professional life. And I mean, there's some overlap. But you know, there are different priorities too, for like, which core values are most meaningful in this phase of my life in this particular experience, or whatnot? So if you're ever in question of like, what it is that your posting, you know, going back to the core values of why you're doing what it is that you're doing, like does it fit? Is it in line with all those things? And there are definitely times where, like, I've had other people read my writing before I publish it just to make sure. Before I recorded a podcast episode, you know, things like that. So I do have those checks and balances in place, just to be sure when I have a question.

Yong Pratt 38:39
That's a good point to having someone on our team or someone in our tribe that we can call upon and say, does this resonate? Does it sound like me? Am I staying true and authentic to who I am? Because sometimes without those checks and balances, we can go a little bit outside of what our core values would say, Judy, I could really continue to you for so long, we could talk for hours and hours, I am sure. I do want to make sure that we're being conscientious of time. And I want to have your social media be a demonstration of how you put your core values into action. So where is the best place on social media, we're on the on the internet, that people can come see you putting your core values and your authentic self into action.

Judy Tsuei 39:22
I love that. So there's two different you know, kind of ventures, the wild hearted words is where I've done a lot of strategic content marketing with all of my clients, and so on Instagram, it's kind of also where I've used it as just a personal space to kind of share my journey into everything from motherhood, entrepreneurship, to relationship to whatever it is. So that's like a very authentic kind of view of me. And then in the F*ck Saving Face Podcast. There's a corollary website as well. It's fun, they'll be you. But I published episodes three times a week. So the first day Monday is going to be a personal essay so you can really get a sense of you know, writing and Storytelling there once is an interview with an expert that elaborates on the theme that I set forth on Monday. And then Friday is a mindfulness practice. That's kind of the healing, wrap it all up together for the week that we've, you know, finish up for whatever we whatever conversation we started on Monday. So that's another really great way to kind of just see storytelling in a different kind of way, and content creation in a different kind of way.

Yong Pratt 40:22
Amazing, I will definitely put all of those in the show notes. But I just want to say thank you so much, Judy, I've had such a fun time reconnecting with you catching up about where life has taken us in so many different directions over the past couple of years. And just want to thank you for showing up authentically, and being an example for how other people can show up in their businesses by being who they truly are, by living into their human design, if they know that, and just really using the creations they put out into the world really be that Guiding Light and beacon for other people to find them. So thank you so much.

Judy Tsuei 40:56
I love it. Thank you.

Yong Pratt 40:59
Oh my goodness. Did you love today's interview with Judy as much as I did. She is someone that could literally talk to you for hours and hours and hours on end, because there's just no end to the direction we can take our conversation. So I want to hear from you. What were your biggest takeaways? And Aha, from this episode? What action items are you going to put into practice today with this week to move your messaging forward to create deeper connections with your audience to take your content to another level? come and share your insights with me inside my Facebook community, the Arena of Awesome. Until we connect in there, my friends, go out there today and Amplify Your Awesome™.

Yong Pratt 41:44
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!



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Incorporating core values into your content - Amplify Your Awesome™
Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

When it comes to email marketing, where do you stand?


Are you someone that:


  1. Hasn’t started building an email list yet preferring to connect on social media.
  2. Has started an email list that you email consistently.
  3. Is looking to scale your email marketing efforts.


In today’s episode with our guest and email marketing specialist, Ashley DeLuca, you’ll learn:


  1. Why email marketing is relevant
  2. Why every business (not just online businesses) needs an email list
  3. How to start today without the tech overwhelm


This interview was part of the Creativity & Resiliency in Small Business Summit Yong hosted back in March at the start of the pandemic. If you’d like to get access to the entire summit for free, get all the details at http://www.yongpratt.com/280


When you request to join our new community, Creators Landing by clicking on the image below, you’ll have the opportunity to get access to the entire Creativity & Resiliency in Small Business Summit – a series of 10 interviews with business owners of all types (online, brick and mortar, service-based, product-based) loaded with creative ideas you can use NOW in your business.

Creators Landing a Community of Amplify Your Awesome™

Read Full Transcript

Yong Pratt 0:00
When it comes to email and using it to market your business, where do you stand? Are you someone that thinks....Email marketing. I don't need it. I have social media to connect with my clients, or are you someone that is actively building your list? You have a pretty healthy list, and you're fairly consistent with reaching out to them. Or are you someone who is looking to scale your email marketing efforts? You're staying consistent, your list is growing every day, and you're looking for ways to make it work harder for you, then you'll definitely want to stick around for today's episode.

Today on part number five of the recession-proofing your business series here on the podcast. We're talking to our special guest, Ashley DeLuca, who is an email marketing specialist. And in this episode, we're going to dive into why email marketing is relevant. Why every business no matter what kind of business you have, needs one, and how you can get started today without all the tech overwhelms deal.

Now, this interview is actually part of my Creativity and Resiliency Summit - a summit I hosted back in March at the beginning of this pandemic. At the time, I really felt compelled to reach out to lots of different business owners, whether they were online business owners, brick and mortar or service based businesses, because I was so sad to look around and see so many business owners, especially in my local area, kind of say, you know what, I'm going to close up shop. I'm going to wait this out and see what happens and they weren't doing any business. So I really wanted a way to help inspire them, to see the opportunities that were there for them, if they took the time to look at their business through new eyes and really lean into creativity. And the more creative we are in our businesses, the more resilient we actually are.

S at the end of this episode, stick around because I'm going to share with you how you can get access to the video interview with Ashley, along with all of the 10 interviews that I did with business owners that you definitely want to keep in your back pocket. The ideas that were shared on this summit alone can help you really start to expand your business, see your business in a new capacity, and even offer new products and services you may not have thought about. And at the end, I'm going to share with you where you can get access to all of those interviews for free. So stick around. And now my friends without further ado, I invite you to turn up the volume. Take a listen and take action on this episode. Once you've listened, definitely come over to our website where all the greatest conversations take place over at www.yongpratt.com/280. Tell us your biggest takeaways and most importantly, tell us your actions steps because this series, in particular, is about action taking. We're not able to make changes in our business without taking action and putting one foot in front of the other. So come on over, join the conversation www.yongpratt.com/280. And I will catch you after the episode. Enjoy.

It's day number four of the Creativity and Resiliency in Small Business Summit. I'm your host, Yong Pratt. And it's my great pleasure today to welcome Ashley DeLuca to the summit and we are going to talk all things email marketing. So if you haven't started an email list, or you kind of have one or you have no idea what we're talking about today is for you. Ashley, I'm so glad we connected through a mutual friend. I'm excited to have you here on the summit. Welcome.

Ashley K DeLuca 3:55
Oh my gosh, thank you so much for having me. I'm super pumped to be here.

Yong Pratt 4:00
So tell us a little bit more about what you do and how you serve the world.

Ashley K DeLuca 4:05
Oh my gosh, yes. So I mean, Hey, guys, hello. Oh my gosh. My name is Ashley DeLuca. And I am an email marketing strategist. So I help coaches and educators create a stream of pre-sold leads using powerful weekly emails that are really focused on being able to connect and convert your audience.

Yong Pratt 4:27
That is so great because I know that personally, I have gone through ups and downs with email marketing, some highs, where I really love it. And sometimes it's like, ehhh. I don't know what to write to my list this week. I am working on that, because it's definitely a skill like anything else in business. I mean, it's just something that we have to, to incorporate. So I want to take a step back and talk about what is email marketing and why do business owners not just online business owners, why do all this business owners need one?

Ashley K DeLuca 4:59
Definitely. So for me, I think of email marketing a little bit differently than most. But for me, email marketing is about having a conversation. Just like if you were to sit down and have a coffee chat with your ideal client. Something that's really important to me is the fact that you're building relationships and that also really helps with the feeling of not feeling really salesy and icky and gross and all the good stuff. And you know, the thing is, is that you know, we're on Facebook right now, and I absolutely love Facebook, Facebook's , my jam. But if Facebook goes away tomorrow, like especially with everything going on in the world as if even just today, you know, things have just drastically changed. And so you know, Facebook could be gone tomorrow. Instagram could pop off this world. Like, who knows what's going to happen. So we want to make sure that you have a way to connect with your audience, that you have a tangible way of having their information, which is through sharing their name and their email list.

Yong Pratt 5:53
Such a good point. And I think that a lot of people when it comes to email, I know I used to be one that was like, I don't want to be in their inbox. You know, I check my mail. I get a lot of mail. I don't want to be one of those people that shows up there. But I love that you said this idea of what if tomorrow, all your contacts go away on Facebook or you get locked out and put in jail. Or, you know, you can't access your Instagram page. It gets hacked. But what do you do? How do you stay in contact? So I love that email list is sort of one of those things like your website, it is your personal property, it is your home base, it is the way that you can connect. And what you also said is that it's about building relationships. And I can so agree with that. Because that's kind of how I feel with content creation. It's not about just selling things. It's really about taking anybody who joins you on this adventure and this journey and what is it that you can give them next to help them where they're at right now? And help them move forward with you in the future?

Ashley K DeLuca 6:58
Exactly, definitely. You know, and a lot of times, we get really stuck in the like, what to say category, you're just like, yeah, like that sounds great. I would love to have a conversation with them. And a lot of people are like, I just don't know, like, I sit down. I try to write it and it just comes up blank. Like, you know, and obviously at the end of the day, we're all business, you know, we're business owners, so like, we have to make money like we have to ask for the sale and honestly, it comes down to really just putting yourself in your own ideal client's shoes. You know, the thing is, is that regardless if you're a brick and mortar, if your online business, you are serving a pain point a need, I mean, I'm given no as simple as like a bar of soap, for example, for people who may make soap, right? You know, that may be something that you're just like, well, I don't really need my soap, but people need soap. And there's other reasons why they would buy soap from you, as opposed to just going and buying the green kind at the grocery store. Right? And so, you know, it's the little things that you have to really dive into, especially by your ideal client that's going to make it so much of a stronger connection with them. That's going to make it easier to convert into that sale.

Yong Pratt 8:05
Yeah, such great points there. I love that. That everyone who has a business number one, you're a business owner, so you need to own all the parts of your business, not just the parts that, you know, we might like a little more, right. There's lots of parts of being a business owner. Yeah and email is just one of those things and it's just another way another touch point that we have to connect with people and, and right now I'm actually loving writing emails because I'm really on this kick about storytelling, right? And what kind of story can we tell it's going to relate to the point we want to make? And it's a very different, you know, plan than I used to subscribe to. I used to just say, okay, hey, here's my new podcast episode. Here's my new blog post, you know, here's these four things. But then it really wasn't a conversation. It was very one-sided me telling them something. Whereas now I feel like okay, let me let me dig out a story like some embarrassing story where like, I'm kind of like, I don't know that I want to hit sent. However, I know that there's a good lesson. It's a parable of some sort, but there's something to be learned from that. And that's really, as a teacher and as someone who loves being in this space where I can help other people, I've discovered stories are really such a fun way to do email, especially. So let's talk about if someone's watching live or on the replay and they're thinking, Okay, okay, I want to have a conversation, I want to build a relationship. Where do I start with email marketing?

Ashley K DeLuca 9:37
Okay, so the first piece of this puzzle is, and everyone might be a little bit surprised. But the first piece is actually understanding your offer. You need to know exactly what you're an expert in. You need to know exactly what you're offering and what that looks like, and then match it with real clients. Now, a lot of people go the other way for like, figure out your ideal client. Making sure that you do your offering first makes it a lot easier for you to stay in your realm of your expertise. And even as someone who's done, that's the process that I use to figure out what my business coach like what is this need to look like for me? It made it so much easier for me to feel more fulfilled within like my career and what I do. So that's the first thing right? And then the second piece, as I mentioned, is digging in to your ideal client. So we're not even, we haven't wrote an email yet. We haven't set up a platform. We're doing those foundational pieces of figuring out, okay, so what are the things that make your ideal client like stay up at night? What are the pain points that you're doing? And not even just like the upper level of what I like to say is like for an example for like health coaches. Like everyone's like, my person wants to lose weight. And I was like, well, let's go deeper into that. Why do they want to lose weight? And really digging into those pain points is going to give you those foundational topics and those relations and that's going to trigger stories, as you're mentioning that are going to be like yeah, like, I know what it was like to feel XYZ certain way and being able to relate to them. So focusing on making sure that you have your pain points lined up, you have those topics, and then what you're going to do is you're going to obviously sign up for a platform which, you know, if you're looking for something basic, I always recommend Mailer Lite. It's really super, super, super easy to set up. It's free up to like 1000 subscribers, and it'll just get your, like toes dipped into the water. And then from there, you want to start your first sequence. A lot of times, you know, we get people into the list and you know, we're just like, they don't hear from us. And when we get a thank you, they're like, oh, here they are. So depending on how they're going it coming into the list, whether they're opting into a freebie, whether they're, you know, opting in for 20%, off coupon, whatever it is, making sure that you have a follow up email sequence is going to really help you, you know, stay engaged with them very early on, and help with that know, like and trust factor that you're trying to build with them.with them.

Yong Pratt 11:57
Oh, my goodness, oh, there's so many great things that you just said. And I love the idea of not starting with the platform first because a lot of people out there advocate, Hey, get this thing, get this thing. But there's really no context. It's like going to the grocery store and having to shop for somebody else and guessing what you're going to pick up for them but you just don't know right now. I love that you talk about, you know, it's it's this, this place where you just you just start away from email because email sometimes for some people can get a little overwhelming because a little bit tech involved not usually a ton. But I know a lot of people are thrown off by that and that causes them to stop. So if we can back up the train a little bit and say no, let's see, you know, what is it that you want them to do? What are you going to offer them? Where are you going to take them? And how are you going to build that relationship? What is it you want to get them to invest with you in the future with? There's so many different steps and then knowing who you're going to talk to you and and then what pain points they have. And I wanted to see if we can get some examples of pain points, because if someone's listening, this might be something that's maybe a new concept. So what does a pain point look like? Can you give us some examples?

Ashley K DeLuca 13:11
Of course definitely. So to kind of break down in terms of going back to the health coach because that's usually like the easiest and people can relate all those different pieces. So again like we're trying to figure out exactly what your offer solves for your ideal client. So for an example, back to the health coach. Let's say they do one on one coaching sessions. Or even still like let's say they have their own product line like they have their own fitness apparel. So in terms of with like going backwards so like if you were to map this out I would literally just take a printer, like I've used printer paper like nothing else and never in my printer. So you take like a printer piece of paper right up at the top. Okay, so here's what the offer is, right? And then narrow it down in terms of with okay, so the results that come from this and like using this apparel for an example, is you know, people have said it made them feel strong and made them feel confident and made them feel like all these different things, rightz? So these are like results of that and so then you kind of work backwards in terms of with okay, so they they wore the apparel. They felt strong and confident. So what did they feel like before they weren't right before they invested into my one on one coaching before they bought my product or service? Where were they at before that? And a lot of times, you know, it's a lot about taking a look at our own journey because I feel like we're our best advocates, right? Like, we're just a couple steps ahead of our ideal client. So taking a look at like, you know, I know before I got really good, like yoga pants, for example, you know, I just felt like, Oh my gosh, like having to pull them up all the time. They were see through like, all these different like, you know, I mean, like, you just think about those pieces of like, Okay, so what's going on in their head? Like, what are they thinking about? You know, you know, are they feeling frustrated because they can't fit? Are they feeling you know, overwhelmed because they have no idea what kind of diet plan they want, like, all of these different things, or even going back to the soap example, you know, what would make someone purchase soap? Well, I don't like for an example. I know my sister is like, super crazy, like sensitive to everything. So having soap that she could go to that, like doesn't have chemicals in it. That's like, really cure or clean and pure, like all those different things, those are pain points, right? So they're feeling like anxious when they go to the store and they need soap. Or they feel like a certain kind of way, or this is what you're solving. So a lot of what I help my clients with is really digging into that. But the best way like to go to like literally is go to your source, which is your ideal client. So if you have someone who's purchased in the past, talk to them, like go back through your conversations. Look back through like when they're explaining or, you know, when you do like a call with them, whatever that needs to look like. Really just dig into their own language. Because their language is exactly what's going on to attract other people just like them. And sometimes it's not even how we say it, right? It's a lot of times, you know, they say it in their own kind of way. We have to connect those pieces.

Yong Pratt 16:12
Yeah, and that bit of research about talking to people that have purchased from you before, and right now, especially when we're social distancing. It's a great time. If you're a hairdresser, if you have a brick and mortar business, and it's not working out full capacity right now, you probably have a little bit of time to pick up the phone and reconnect with those people. Ask them some questions. And I know some people come to me and they say, I don't really know what I'm good at. But then, you know, it's so easy for us on the outside is to get the gifts of other people. It's not so easy sometimes to see our own gifts. So even asking those questions and saying, Hey, you know, what, do you see that I'm good at? You know, there's a lot of people contemplating new businesses right now. Like, you know, I have this idea and, you know, I'm not doing work normal. So maybe now is the time, I'm getting the push from the universe saying, hey, well, here's what you need to go to take that next step. But it's really about re-engaging, talking. And it's no different than the email marketing that we're talking about in this conversation. It's all about steps in the relationship because you really do need to know where you can take them. I know with my students, when It comes to podcasting. You know, they're eager to get in and like record the episodes and, and do all these things and want to know how to connect all the pieces so we can automate stuff and do all the fun stuff, right? But the cool stuff. It's a different story, though, when I say okay, before we can get to all that, we do need to know, who is it like? Who are you talking to? Like, if you're talking to everybody, you know, the whole the whole phrase is, you know, if you're talking to everybody you're talking to no one sort of thing. And this is really, really, really so true with mail that you need to know who you're talking to, because an email you sent to your grandma is very different than the email that you send to a client, right? They probably wouldn't have the same tonality, they probably would not have the same content. So we just need to make sure that we really do know and, and figuring this out, like Ashley has said about what are the pain points? What are the things that you're helping them achieve, like the transformation people buy the transformation and what to know what's in it for them don't necessarily want to know the list of benefits, you know, 100%. I mean, they might want to know those things, but really, they want to know what's in it for them. And if your emails can solve that, guess who they're going to be calling?

Ashley K DeLuca 18:35
Exactly. And also to like, as we're thinking about, like market research and all that your email list is a huge resource to send out a survey. And, you know, especially if you're a brick and mortar business, now is the time to start tapping into your best resources, which is your clients there. I mean, I can't even tell you how many times I've gone to a salon or I've been like, man, it'd be really cool to have XYZ. But then I'm like, I don't know if they really want to hear my opinion. But like, you know, mean, like that gap and be like, hey, I want to know what is something else that we can offer you? Maybe it's as simple as like, Oh, I would love like scrunchies. Like carrying scrunchies would be amazing. Like I would definitely be interested in that like, little things like that that would be able to add on you know, it may not be thousands and thousands of revenue, but it could be something more than like the initial service. Or you know, you could serve another entrepreneur who makes scrunchies like, there's so many different things that you could really, you know, start to build connections with and make conversations with, you know, and just pair up. I mean, this is so incredibly important right now to do that collaboration, just like we are now. Right? And, you know, collaborating and going forward is going to be key, I think, as we move forward through all this.

Yong Pratt 19:43
Yeah, I couldn't agree more. And the idea of collaboration is definitely what sort of is the breeding ground for more ideas, right? This whole Summit is about creativity. The more creative we can get, the more resilient we are at the end of this, right. We're building stronger relationships. We're building stronger foundations. We're building a stronger business and now is the time to do that. I know some people are super stressed out and I understand that completely, about not knowing what I want to say to everyone is just to encourage you to reach out to somebody and maybe maybe they are in your same field. You know what, people aren't choosing to go to different places because they like the person. They have loyalties to people. You know, people choose to go different places because of a lot of reasons. And mainly they're coming to you because they like you, right? So worry about the collaboration that I know, I used to hold things so tightly. And, you know, it just felt like everything was so hard because I was so closed about it. And what I finally realized, no, it's, it's fine to me a lot of years, I have to say, like, I've been in this entrepreneurial game for, you know, 20 plus years now. And so I mean, for the great majority of that, I felt like no, I don't want to share my secrets. I don't want to collaborate because they migh steal my idea because that was my experience in several situations. Like, I don't want to say anything. But now it's like, you know what, it's time right now. People need each of us to show up because we each bring different things to the table. And yes, they might be similar to a person who has a business next door. That is okay. It's really just trying to, you know, put on that thinking, cap, get creative, and figure out and plan out this relationship you want to have with your clients, and then use email to facilitate that. Because people right now I know me, obviously for me personally, I'm spending more time, you know, looking at what my friends are doing, not looking at my news media, but we're looking to see, you know, if I can support them in some way. I'm also spending more time in my email because I requested extra emails right now from people who are doing things like this. They're doing summits. They're bringing people together, because I think, you know, the more ideas we have, you know, there's bound to be one idea in, you know, every conversation, but then in the summit, there's bound to be one thing everyone who watches this can take away and say, Yes, I love that. And Ashley, when you said that, you know, figuring out the relationship first then figuring out the tools Later, like that's such a good step. I want to know where people can find you to take that next step if they're ready to, you know, they've watched them, they said, Ashley, awesome. I love this conversation. I relate to this. I want to build relationships. I want to do the techie tool, not sure. Where can they go to find you for some support?

Ashley K DeLuca 22:42
Totally. Yeah. So you can definitely hop right on over to my website, which is Ashley K Deluca dot com.

Yong Pratt 22:50
Awesome. Well, that's an easy one. And when we're done with this interview, if you would come back and just pop back underneath this video, that way people can link out directly to you. Because my friend has all of you watching on play all of you watching live, it's time to start focusing on this email list because this is your own asset. It's not dependent upon any one platform. This is yours. People have raised their hand and said, Yes, I want to be part of this. And speaking of that, before we hopped on the call and asked about it getting permission to send people emails, what is the best practice or practices we can use as business owners to make sure people are signing up and getting the right things from us.

Ashley K DeLuca 23:35
Totally. So obviously, the very first thing is make sure you use an actual email marketing platforms do not use email. Don't use Outlook, actually use an email marketing platform because the thing is, is that we need to have an unsubscribe link down below for them to be able to unsubscribe at any time. So that's literally the first thing. The second piece is going to be making sure that you segment your list very well. So what's gonna end up happening is if you have you know, Sally Sue over here, who's in one stage of her business, and then you have Joey You over here, you know, like, you want to make sure that like they get the right kind of email based off of where they're at. That's a lot about sending out lots of emails, watching how they interact, asking questions, and then being able to really get to know who they are because everybody like, for the most part, right, every email has a look like a person behind the screen watching, looking, clicking all the things. And so making sure that you take the time to get to know them is really going to help make sure they're getting the right kind of content. And then lastly, making sure that you are using double-opt in is going to be key some people, you know. You can use single opt in still, but using double opt-in is usually a little bit more on the safer side. You would say, making sure that they you know, actually confirm into the subscription, they actually get exactly what they need and all of that good stuff.

Yong Pratt 24:55
That's a good point. I hadn't really thought about the single versus double opt-in for a lot of years and I haven't used double opt in, I'd say probably in about a dozen years so maybe it's time to reassess that. Because I do wonder sometimes when especially when you're leading with something like a freebie or giving a report or video series or something, and then people just get it delivered right away. You know, and they never check their email. Yeah, yeah, I always wonder about that, right. So, so yes, okay, I may have to go reconsider for myself. So I'm taking that away from my action item today. So I want everyone who is watching to come back and let us know what your one action step is from our conversation today, because this summit is not just about sharing a lot of ideas, which we have done that, you know, in these four days, it's really about, okay, I listened. Now the next step is taking action. Because if we're not putting that one foot in front of the other every day and moving forward in our businesses, we may not end up with businesses at the end of this, which breaks my heart. So let's work on some action together, you know, my actual step, I'm going to go work on my double opt-in. So if you request something from me in the future, look for that, because there'll be some directions on how to make that happen. But I'm excited to bring you actually to everyone today because this is such an important topic. That is, you know, as we're building relationships in this time that just looks different. It's more important than ever to know who we're talking to, how to talk to them, and share with them. The things that make us cool. And we can just share our awesome with more people. So I want to thank you so much for your time, so much, so much for us and raising your hand. This is the first time we're actually meeting, talking alive. So that's exciting. I love finding kindred spirits online, who are really all about showing up and serving and making sure that we're helping as many people as possible. So thank you so much for your time today Ashley.

Ashley K DeLuca 27:03
Yes, thank you so much for having me.

Yong Pratt 27:06
Thanks, everyone for tuning in live or catching the replay. I look forward to bringing you the next conversation in the Creativity and Resiliency in Small Business Summit.

So what'd you think? Are you ready to dive in full force into email marketing? If so, come on over to www.yongpratt.com/280 and share your biggest ahas, and your action steps so that we can help hold you accountable to building your email list, which is so, so important to your business. No matter if your business is online, offline, or you're a service-based or product-based business. Now as I promised, I want to let you know how you can get your hands on all 10 of the interviews in the Creativity and Resiliency in Small Business Summit. All you have to do is head over to the show notes for today, www.yongpratt.com/280. And right there on that page, there's going to be an image that says take me to creators landing. It is a brand new community we've put together and created on Facebook. So we can talk about content creation in its many forms, and how to do things like get your kiddos involved in the process. It is a group I'm so excited to bring you - a community of like-minded business owners who are looking for best practices and ways to make content creation easier, so that you can get your message out to more people. When you request to join Creators Landing, you'll have the option to leave your email address with us so that we can send you the details and instructions on how to access all 10 of the interviews in the Summit. Again, you can get all the details and join us inside of Creators Landing at www.yongpratt.com/280. We'll see you in the community. Cheers!

Catch up on the whole series

Part 1: Print on Demand with Nicole Thomspon

Part 2: Facebook Ads with Tammy Pereira

Part 3: Podcasting with Yong Pratt

Part 4: Audiobooks with Derek Doepker


Quotes & Images to Share

Recession-proofing Your Business Part 4: Audiobooks

Recession-proofing Your Business Part 4: Audiobooks

[0:00] If you’re a podcaster, or you’re creating video in your business already, or you want to learn to do these things, you’ll definitely want to tune in to today’s episode of the Amplify Your Awesome podcast. Today, our guest on the show is Derek Doepker. And he’s going to peel back the curtain on how you can use audiobooks and your skills as a podcaster or a video creator, to not only create and record your own audiobooks, but to do that for others to diversify your business using the skills and resources you already have.


[0:41] Once you’ve listened to the podcast, share your recording setup BELOW. Let us know if you’re going to record an audiobook for your business using your words, or you’re going to be in service to others and help them turn their words into audiobooks.


[1:18] Our guest today is Derek Doepker – a best selling author, speaker and consultant on the art and science of mind, body, and business mastery. I first heard Derek on a webinar and was really curious if I could use my podcasting skills to create my own audiobooks.


[2:50] Derek, can you talk to us about how you got started with creating audiobooks and how you’re helping others do the same thing now.


[3:00] Find out how Derek first came to the world of audio at the age of 12 and how it led him to write books and then creating audiobooks.


[4:25] The comment Derek kept getting and the trend he noticed that led him to research and helping others




[7:38] Derek can you talk about how to get high-quality audio using things lying around the house?


[10:47] The type of microphone Derek recommends


[13:01] How being a problem-solver helped Derek discover a practical solution that anyone wanting to create a high-quality audiobook can use


[14:41] How this new recording set-up could double as a getaway or a hangout with your kids. How a small shift in your mindset can help you start creating audiobooks today.


[15:48] What to do when you don’t like the sound of your voice


[18:44] “It’s not about whether you love your voice or not. It’s about being in service to others.”

Derek Doepker - Amplify Your Awesome Podcast - Yong Pratt

[20:20] How training your voice is a form of self-development


[22:39] The benefits of recording your own audiobooks


[25:19] ] Something that you bring to the table that only you might be able to bring to the table.


[29:24] How Derek serves others. Connect directly with Derek:

Derek’s Website

Derek’s Books on Amazon

Get Derek’s Audiobooks Made Easy Program 


[30:56] Yong’s experience of going through Derek’s audiobooks program


Ready to learn to record audiobooks for yourself or others? Join Yong inside of AudioBooks Made Easy 

Audiobooks Made Easy

[34:26] What did you think about today’s episode. Come share your take-aways action items BELOW. So what did you think? Are you excited to take this idea of creating an audiobook


If using your voice to share your message resonates with you, and you haven’t started your podcast yet, I invite you to join me inside of Podcast in a Weekend, which is officially open. This is the final time we are going to be launching Podcast in a Weekend in its current format and at its current price point.


Read Full Transcript

Yong Pratt 0:00
If you're a podcaster, or you're creating video in your business already, or you want to learn to do these things, you'll definitely want to tune in to today's episode of the Amplify Your Awesome™ podcast. Today, our guest on the show is Derek Doepker. And he's going to peel back the curtain on how you can use audio books and your skills as a podcaster or a video creator, to not only create and record your own audio books, but to do that for others to diversify your business using the skills and resources you already have.

Yong Pratt 0:41
Once you've listened to the podcast, come on over to the show notes at YongPratt.com/279 and share your recording setup because Derek shares are pretty awesome one and the visual is amazing. And come on over. Let us know if you're going to record an audio book for your business using your words, or you're going to be in service to others and help them turn their words into audio books. Again, that's YongPratt.com/279. I'll catch you right over there.

Our guest today is Derek Doepker. Derek is a best selling author, speaker and a consultant on the art and science of mind, body and business mastery. I first heard Derek on a webinar with Nick Stephenson, all about audio books made easy. I was really curious on how to create audiobooks, and I didn't think I had the skill sets or the resources needed to do that myself. I thought maybe I would have to hire it out. But after going through his program, and learning from him, and really tapping into my skills as a podcaster, and a video creator, I learned that I, too, could turn my physical and ebooks into audiobooks, again to reach more people. And this idea of creating audiobooks, goes so well with the idea of repurposing -something we love here on the podcast about taking one awesome piece of content and turning it into multiple. So if you have a book sitting on your hard drive, if it's somewhere out there in the cloud, like Dropbox, and it's just gathering dust, maybe it's time to pull it out, use your voice and record your words to impact the lives of more people and serve in a bigger way.

Derek Doepker 2:47
Yeah, thank you so much for having me on.

Yong Pratt 2:50
Derek, can you talk to us about how you got started with creating audio books and how you're helping others do the same thing now.

Derek Doepker 3:00
Sure thing. Well, when it comes to audio, my first start in the whole world is go goes back to I guess when I was 12 years old and started playing guitar. And I didn't think I'd be doing anything business wise. My whole dream was to become a rock star. So that got me into the world of not only playing, but music production, audio production, and I got my degree from Belmont University in Nashville, Tennessee in music composition. So without giving my whole life life story, essentially, I've moved out to Los Angeles to become a rock star. And that's when I got into content creation. It was blogging, YouTube videos, and then eventually I came across this whole thing of like, Oh, you can publish books. Let me take my writing and put it out there as a book.

My first book, barely sold, maybe about three copies in that first month, and one copy was to my mom and next book didn't sell much better. But eventually, after a couple years of trial and error and sleeping on an air mattress and trying to figure out the whole online business thing, I went to a seminar. I learned like the final missing pieces, which was really about influence and relationships. I added that and to my plan and then my third book launch, it was called 50 Fitness Tips You Wish You Knew, became a number one bestseller in weight loss and made almost $6,000 in royalties in 11 days.

So at that point, I cracked the code to the whole book, self-publishing thing and went on to publish multiple books. And each one of them became a number one bestseller. Not because, you know, at this point, I realized it wasn't about getting lucky nearly as much as just having a system, right? Knowing a process. Knowing how to follow it. And so that's when I started teaching other authors. And it was a couple years into this process, I started noticing. I'd tell my friends. I remember one friend. I had a book I just got done. And she's like, yeah, like you know, when it's when it's out on audio? And it's like, well, I mean, you can get it on like, an, you know, Kindle or an E reader or a print book. Like, it's like, yeah, just let me know when it's on audio. And so I started noticing this and I realized that there's a lot of people and you know, for the listeners, especially if you're a podcast host or podcast listener, like you get like, there's a lot of people who, not just like audio, but that's the only way that they will consume content, whether it's a book or anything else. So I started thinking, okay, yeah, audio. That's a great way to get the book out there. The market wasn't quite as big as it is now, but I could see the trend, right? I just like even now you can see that podcast. It's like we haven't hit the peak of audio. There's still so much potential with with audio consumption and creation.

So I saw that potential and that's when I started researching how to create audiobooks. I hired an editor for my first book, then I really wanted to do it myself. And we could dive deeper into depending on how much you want to explore it. But I'll make the long story short. After a couple months of research and testing microphones and different techniques, eventually figured out how you can make audiobooks yourself at home without needing to build a studio or anything crazy. Even when I was in like this giant open loft apartment which was terrible sound, I figured out some some little tricks and stuff. And I go, okay, this is possible, not only for me, but for virtually any author that wants to produce an audiobook. And that's when I started teaching authors because at this point I'd already been working with author clients. And I'll make one note about that.

The great thing about being a messenger, a teacher, a thought leader, and however you identify yourself -as a leader of any sort - is that when you have people that you're serving, it gives you this motivation, at least, if you're anything like me, to go I want to figure this thing out. Because like I was working for months, and it was only for my sake, I don't know, maybe I would have persevered, maybe not. But I knew like not only when I do this for myself is it going to be great, but now I'll be able to share it with all my clients and all the people that I'm helping. So I did figured it out. And that's, as soon as I did, I started working with some students to make sure that I could transfer the process. And since then, I have taught hundreds, well, technically thousands of people I've shared the process with on how to either hire an audiobook narrator or more specifically, as I'd like to do, how to create your own audio books.

Yong Pratt 7:38
So many good things about that story. First of all, I love that you started as a musician and you turned that skill set into something that you're doing today because I know as a dancer, not many people can see the direct path to you know what I'm doing today. But I love that it started there with that passion and then you took it to the next level. And you've translated that now into teaching other people how to learn these skill sets, and like you said, they are learnable. They are doable. They are translatable. So now you're impacting other people so that they can get their message out into the world in a bigger way. And I also really appreciate that you saw that there was this trend of people wanting to listen to audio. And I know sometimes we have to hear this message a lot of different times to really stop and say, Oh, wait, okay, I'm hearing it. Now. Let me see if I can figure this out. Because I think as entrepreneurs, I think we're just wired to be problem solvers. And it's probably the most fun thing that we get to do. So you saw that missing piece. And I love that you had friends who said, just tell me when the audio book is out, because I talk to my students about this as well about, you know, when you're creating content, it's not about doing it in the way. I mean, we want to do it in a way that's easiest for us. However, we also want to include other people and meet them where they are, so that they can learn from us too. And being able to take your written books and now turn them into an audio format so that you can reach different people on different platforms, I think that's really the key to this whole series right now is how can you take your skill sets, learn a few things more, tweak them, and then go out there and serve in a bigger way. And now I know you mentioned about the recording studios. I heard you, I've heard you tell the story. And I watched your class and I was giggling the whole time about your setup, because I'm just imagining what this looks like in your loft. Can you talk about, first of all? I guess the sound quality, but how you in your loft department, were still able to create really great high quality sound with some things that you found laying around.

Derek Doepker 9:50
Yeah, and it really touches upon this idea of being a problem solver as an entrepreneur. It's this mindset because to paint the picture, I made I was in a loft. The same building I'm in now, but this is a different apartment unit which had, I don't know 25 at least foot high ceilings, big wide open. And if you've ever tried to record audio in an environment like this, you know you have this reverb have this kind of like you're in a cave or something. And it's exactly what you do not want when doing an audiobook. And even even like podcasting and things like that. You generally want this kind of warmer, more present sound. So I go okay, maybe there's some different effects. But there's only so much you can do with effects. And one thing that helped in terms of just equipment was using a different microphone.

So before I explain how I set up the room, it was just going to a dynamic microphone, versus a condenser microphone. So condenser microphone is very sensitive. Something like a Blue Yeti, which is a great microphone. I have one. It's just going to pick up a lot of stuff though. Whereas I use now the ATR 2100. And there's a few other different microphones. This, this one little shift, made a huge difference. And I've worked with people on their audio and they'll send me samples and I go, that doesn't sound like an ATR 2100 or that doesn't sound like a dynamic microphone and they're like, Oh, well, no, it's the Blue Yeti. It's the Blue Snowball. It's this or it's that, again, great microphones but I can hear it immediately. And then when I've suggested, hey, it's worth the investment if you're doing an audiobook or something to go ahead and get one of these dynamic microphones like the ATR 2100. I believe actually Tim Ferriss, I read something, I believe he sends it to his guests. If they need a microphone, the ATR 2100. I don't get any kickbacks from Audio Technica. That's just what I use, but any type of dynamic microphone and that makes a huge difference. So first of all, having the right tool for the job that can go a long way.

The second piece, though, was I had these high ceilings and I'm sitting there going, okay, I don't have like a walk in closet. Bathrooms aren't great because tile and reflective surface unless I'm going to do this treatment, I really going to build the whole thing. And I actually came up with a way of doing something underneath my staircase, where I'd like to add it all in. But that was a pain going underneath my staircase and trying to set up like all these blankets and stuff. And I also was thinking to myself, this is the future for thinking I'm going even if I could figure out a way to do this weird setup underneath my staircase. What about someone else in a different situation? I want to know how I can transfer and teach this to others. So I wanted something that was more of a universal solution. I was racking my brain for a few weeks going okay, how do I lower my ceilings in my apartment? And obviously that's not a literal question, but it's this. It's this thing where it's like how do you do the impossible if there was a way. And that's a great question.

By the way, it's like a pet peeve of mine when people are like, oh, you just can't do it. Like if you say you can't do something instantly it activates something in me. I'm like, yeah, but how could you you know, like if it was possible? Theoretically if there was some way to do this, so I'm just sitting there going if there's no way to do this, and eventually when you ponder a question long enough, sometimes your brain just gives you something and I got this like what's kind of over your head? Over your head? What what would it be? Well, there's like an umbrella. And wait a second. Maybe if there's like a big thick patio, umbrella, those are pretty sturdy. Well, I wonder if I get a thick patio umbrella, put it up and then throw a big blanket over it. So that's what I did. And it ended up working perfectly. If you can imagine you have this patio umbrella sitting next to you just sitting at a computer desk and patio umbrella set up the blanket ecapsulates you. It goes around you back. Around the computer. And, you know, in two minutes, you have an on-demand studio setup, and it worked perfectly. And then I just, you know, take it down, stick in the corner or closet or whatever when I don't want to use it. So once I had that I then had a solution to be able to create an audiobook and more importantly, to be able to teach this to others to create great audio audio book. It could be any sort of audio, though. So another thing I know, there's a lot of podcasters here, whether it's for a podcast or an audio book, or could be a training course where you want to have really good audio, all of these tips are going to be helpful and relevant to know.

Yong Pratt 14:41
So good and just that imagery of that. It makes me think about you know, sitting on the beach or dreaming of sitting on the beach. So now we can, we can pull out our beach umbrellas, put them up, put them over a blanket and just pretend we're somewhere else while still getting great audio quality. So for everyone listening, if you do this set up at home I want you to send us some pictures because this is such a fun idea. And if you have kids at home, your kids will love playing under the umbrella. So not only can you record audio books, you can get some good quality kid time, too. So it works on many, many different levels. So Derek, can you talk about how to mentally make the shift? Because I know this is I think the thing that stopped me for a long time was not wanting to record my own book. Not thinking I could do it because I didn't like the sound of my voice or I didn't think I was going to be able to do it justice. Can you talk about some shifts that we can think about when we're setting out on this road even to consider recording our own audiobooks?

Derek Doepker 15:48
Sure, so two things come to mind immediately. One is just this idea of what if I don't like the sound of my voice? And I like to say well, that means you're human because that's the case for for almost everyone until you get to reach some people. And I've reached this point where I didn't like the sound of my voice, but eventually I got used to hearing it on recording. And now it's not as strange. But the phenomenon is really just a matter of, of in congruence, meaning it's not. It's not congruent with how we think we sound. In other words, we hear ourselves and your voice resonates through your skull and you go, that's my voice. That's the voice that you hear 99% of the time. When you hear your voice, you have a certain concept of what your voice is, and then you hear it on recording and it's like, no, that's, that's not it. Right? And so that's the feeling of, of not liking.

I tell the story actually, you know, find something about the places I live, become relevant to the story. So when I moved into the apartment, I remember, what was it? It was the stairs are on the left side, the kitchen was on the right side of the apartment that I moved into years ago, not the one I'm in now. And so I toured it and I saw it. And so now I go home and I'm like, I can't wait to move in I have this vision of the, of the apartment, then I go into actually move in. Well, it's a different unit than the one that they actually show you. But it's the same, same design, except now everything was flipped. It was a mirror image. So now my stairs, the stairs are on the right side, kitchen was on the left and everything like that. Exact same, same size, same everything in the apartment, just flipped. And I remember the first time I go in, I'm like, I don't I don't like this. I almost wanted to maybe move me into a different one where it's flipped back the way I wanted it. It was just uncomfortable for that first day or two and then, now it's fine. Then I habituated to it. And it's like, oh, this is normal. Now I just had to create a new normal for myself, so this is an interesting quirk of human psychology. I'm sure there's a name for it. But this idea that your voice doesn't match. Maybe how you how you think it sounds. And so some people, a lot of people will mistakenly think that that somehow means like, I don't like that without realizing a lot of other people might totally be fine with your voice or even love your voice and be okay with hearing you. I mean, you've been sharing. It's the voice that people have been hearing you use your entire life, you know, and I'm not going to say there aren't a few people out there who maybe if they have something where it's really hard to understand them or some sort of issue like that. That could be a possibility. I'll talk about that a moment.

For most people. It's not about whether you love your voice or not. It's about being in service to others. And this goes back to the whole concept we were talking about before, at least briefly touched on is you as an entrepreneur as a leader. You are solving problems and you're doing things for others. And it's the idea of, well, maybe I don't consume audio, but other people do. So it's not about what I necessarily want. It's about what's what's going to help them. And so the same sort of idea here is, do people want to hear you? That's the question.

And as part of being a leader is sometimes going, you know, it's not my favorite thing, but this is what, what serves others and what serves their needs. So I'm going to get outside of myself and go, you know. It's not about me. It's not about me getting caught up in my ego, and whether I love my voice or not, it's about hearing other people going, Derek, I want to hear it from you all. I want to hear from you. I want your energy. I want your passion behind this. And if you find that you have listeners or potential listeners who would want to hear a book or could be a podcast or a course or anything that you're teaching, and they want to hear it from you. Then that's the shift is the I gotta get outside myself and my preferences and focus more on serving them. And when you come from that perspective, then there might be an honest situation where you could record a sample and play it for people. And then if they're like, I absolutely can't understand the thing that you're saying. It's really hard to listen to your voice. If you can find someone that gives honest feedback like that.

Then you can go okay: (A) I'll train myself, because training your voice goes beyond just doing an audiobook or a podcast, this is about training your voice that you're going to use your entire life. I mean, how often I'm an introvert, I don't talk more than I absolutely have to, or if I'm getting paid to, like, I don't talk that much. But even I go, my voice is kind of important to make sure that it's it's trained. So it's a form of personal development. I was talking it was Joanna Penn who I was talking to about this. And for those who don't know, she does a lot of work with authors, the Creative Penn, and she she really inspired this idea in me that oh, yeah, it's a form of personal development and growth to work on your voice. So that's the first thing. Second thing is if you can't train your voice or something like that, okay, maybe it's not a fit. However, that's the vast minority a very small percentage of people. And secondly, that's not about whether I as individual, think it's something I like or not. That's because I actually got feedback from people. And I've determined from honest feedback that for whatever reason, it's better off if I if I hire someone else to do this.

Yong Pratt 21:32
Yeah, so many good points that I really appreciate that you brought up the idea of sharing your voice is about personal development because a lot of the podcasters that I work with, a lot of their business owners, they do multiple ways of connecting with their audiences. And their voice has become one of those things even though they may have started at a place where you know, ooh, having to listen and edit the podcast or edit the video - not so fun. However, we are getting to this place where it is personal development where you're shifting from it being about yourself and about more about being in service of other people and knowing how you can change and impact their lives. Coming from that perspective, I think is so huge. So now that we've made this mind shift, can we talk about what is the benefits for people to record their own audiobooks? So let's take this scenario of we have a podcast. And now they have a skill set of podcasting. They speak to their audiences, they have this equipment, what is the benefit of them, for them to record an audio book?

Derek Doepker 22:39
So there's two points that I want to touch on two different ideas. One is the benefit in terms of the direct benefits. The other thing is what you're saying where you have these skill sets. And so in the theme of recession-proofing your your business and your life, keeping in mind that any of the things that you get into almost rarely if ever, are you starting from scratch. You have your background of experience and knowledge that you're able to build upon. So we can we can touch on that in a moment. The practical, just what are the benefits of doing it yourself? Well, first of all, saving hundreds to thousands of dollars from hiring a narrator that's, that's kind of the most immediate, tangible benefit. Then there's also the fact that you again, you have these skill sets already. So why not capitalize on what you already have, what you've taken the time to learn? That's part of the reason why you can save the money is because you've already learned how to do this. You've already gotten, you've purchased the equipment. You have the setup, if you have the right, the right tools. And then with that, it goes back to what we were just saying which is what does your audience want?

And a lot of times people want to hear from the source and if you are offering any type of courses coaching, consulting, deeper work, ways that people can work with you deeper, that usually takes a degree of know, like and trust. Like people got to really feel like they know you and know kind of what you're all about and your vibe and your energy. And that is something that you can convey. When it's your voice speaking your material, no one's going to know your material better than you do. And that's not to say that there's, you know, narrators can't do a great job of hiring someone. They can. It's just different. And it's not going to be the same as you being the source of your material, injecting your passion into what you're saying. That's a different experience. And in today's world, where people. It's funny, I didn't even make this connection until now, but I was listening yesterday to a talk and it's about automation. And think about automation, artificial intelligence, things that are going to replace human jobs. And we're, so many jobs are going to be replaced by machines. But what can automation not replace are not very easily? Well, first of all, let's go back and look at how, just real quickly how the economy works as this ties into recession-proofing your business.

First of all, this time are not time but like resources, you know, it's about the resources you can gather from the land. You know, whatever, mined gold, you find gold, you find these, you know, things like that. Then it became more about your time, you know, trading time for dollars, then we went into the information age now, it's information is the resource that people value. However, we've already kind of saturated that because what, what's it like now, information overload, we have too much information. It's no longer valuable just to have information. So now, the thing that people are most going to value, this perspective. It's having a point of view. It's having the wisdom to know what information do you need at what point in time, and as having someone that can come in in and clarify and make sense of things for you. This is the thing. I talk to authors, but it's really for anyone, and people aren't buying your information. They're buying your perspective. And that's why if you've ever had this experience, you might have heard a quote or an idea 100 times throughout your life, thousand times, but then someone comes along, and they say it in just a certain way. And maybe it's who they are, and the inflection and their wording and they just put a certain spin on it, and then it just clicks with you. And it's like, I got it now, it's the perspective that made all the difference. And that's really the key thing that you're offering a value. So I could come on here and deliver the same information. But I could just talk like a robot and say you want to make your own audiobooks. It's like people will be like, I can't handle this same information. But a different perspective, a different energy, a different enthusiasm, right. And so that's something that you bring to the table that only you might be able to bring that to the table. There could be thousands, millions of other people could deliver the same information, but they won't do it the way that you do it. And so that becomes part of your unique selling proposition, which is then how you can have a way of standing out in a crowded marketplace.

Yong Pratt 27:28
And this is such a good point about your we're bringing our own points of view. And I think that's really key because, like you said, there is an abundance of information out in the marketplace, but being able to bring your own spin is huge. And I, for one, have really leaned in a lot to listen to audiobooks. And now I pretty much will refuse to purchase a book, if it's not read by the author, if it's nonfiction, because I really want their perspective. Because oftentimes in nonfiction work, if it's narrated by the author, they'll throw in extra bonuses that you will not get in the written text. And I, as a listener, appreciate that so much. Because, again, it's that perspective. It's that it's that that thing that connects me to them. That's why I resonate with them. That's why I like to listen to them. So I think for everyone listening to this episode, being able to bring your own perspective and sharing your own voice in just the way that you do it by showing up like you, taking all the best parts, right and amplifying that by recording this audio book for your audience and your potential audience is such a great way to first of all connect, to share your unique point of view, and again, to be of service. And we've probably said the word service in this interview so many times, but I really do think that at the end of the day, anything we're doing in this series about recession-proofing your business, is really about how can you stand up? How can you stand out? How can you serve? Now Derek, I know that you've helped thousands of people now make the leap from thinking about recording an audio book to actually taking the steps to do that. Can you tell us about how people can choose to work with you if they want to learn more about that?

Derek Doepker 29:24
Yeah, sure thing. And just a real quick point of what you said, because it was so good. And I want to drive a point home. You know, when you talk about perspective, perspective, includes your tonality. Perspective includes the the energy that you bring into something. And so much of communication is the tonality. So that's why I could say, I like drinking water. I can say I like drinking water. I like drinking water. Two slightly different meanings just by you know, emphasis based off of the tonality. So that's part of that and then when you talk about service, really recession-proofing. It's going to tie in the service thing, and how can I be of service? or How can I create value for people? Right? And so that's why even for those who have audio skills, if that means even doing audiobooks for other people, you know, I'm talking all about the benefits of doing it yourself. And I didn't plan on this becoming a thing, but as I taught people how to do their own audiobooks, I myself even thought I could do this for other people. So I've recorded some audiobooks for others. You know, I know some of my students have. So this is the idea once you have these skill sets, it's not just how can you do it for your you know, of course, you're doing it for others by creating an audiobook for others to enjoy. But now you can leverage your skills by providing it to other people. If you want to learn more about recording your own audiobook, the training that I have on that is called audio books made easy, audiobooksmadeeasy dot com, and my overall website for authors is BestsellerSecrets dot com.

Yong Pratt 30:56
So good. And I went through your course and it was it was so step-by-step. And it was created in a way that I could personally resonate with. I like those short and sweet wins. You get in. You learn a thing. You go do it, and then you keep repeating it. And by the end of the course, you've built this great system. And I love that you touched on the idea of systematizing things, because I think for a lot of business owners, they sometimes want to overlook that part. And I did for years, I didn't want to systematize anything, because I thought it was going to stifle creativity. I thought it was going to really just put me in this box. And what I discovered, after going through this idea of systematizing my business in creating all the systems my staff could then use, it was made business so much more joyful. For one. It made it so much more fun. And I knew there was a repeatable way to do stuff. I didn't have to always be on my game, and think of answers or problem solve on the fly. They were already documented. So I love that you've created this system and you're now sharing with others. And I will link up your website on today's show notes. So everyone can go check it out. Because I think if you're looking for a way to recession-proof, and you're already using audio or even video in your business, but you could turn into audio, this is a system that I really, really think that you should check out. Derek has put it together in such an awesome way. I'll link it up on today's show notes at YongPratt.com/279. And you can find out more about Derek there. Now Derek, where else do you hang out online if people want to come check out what you do and what other services you provide?

Derek Doepker 32:41
Yeah, so the main my main site is DerekDoepker dot come - d e r ek d o e p k er.com - which you'll probably have to see that in the show notes because it's a little tricky one. That that'd be the main place of course you can find my books on Amazon and we can link up to that. So those are those are the different places. And on another note about systemising. That is, I can relate not necessarily wanting to systemize things being resistant. And what got me around it was as soon as I just go, well, it's not just creating a standard operating procedure. For myself, like, that doesn't sound like that much fun. But if I call it a training course to teach it to others, and I go, oh, that is creating the system. It just, you know, for me, it's shifting it to how do I, how can I teach others to do this for themselves. So that's another way that you can think about, you know, doing whatever you're doing. If you're feeling some resistance, sometimes it's just these little shifts in your perspective, calling it something else, framing it as something else as a great way to bypass some of that resistance and actually find it can be a lot of fun.

Yong Pratt 33:49
Absolutely. You have to make it a game. You have to make it fun, figure out a way for you to get to that endpoint because if you're going to use something like audio, and you can use it to help your business help other people who are serviced by your business and people out who haven't even met you yet, it's such a wonderful gift that you can use. And, Derek, I want to thank you so much for sharing your time with us today, and really diving into this idea of leaning in to using audio in our businesses so that we can really start to recession proof our businesses. Thank you.

Derek Doepker 34:25
Thank you.

So what did you think? Are you excited to take this idea of creating an audio book for your business, or to be in service of others and create audio books for them to recession-proof your business? I want to hear all about it. And if you want more information about Derek's Audiobooks Made Easy program, come on over to the show notes, YongPratt.com/279 and share your biggest takeaways, your biggest aha and your action steps on this road to recession-proofing your business with audio books. And by the way, if this idea of using your voice to share your message resonates with you, and you haven't started your podcast yet, I invite you to join me inside of Podcast in a Weekend, which is officially open. This is the final time we are going to be launching Podcast in a Weekend in its current format and at its current price point. If you're interested in getting all the details, head over to today's show notes at YongPratt.com/279. And certainly, if you have questions about anything audio, drop your questions right there in the show notes and I will personally reach out to you to make sure that you can use audio in a way that's going to benefit you and your business. I'll catch you over on the show notes. Cheers.


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Recession-proofing Your Business Part 2 with Tammy Pereria

Recession-proofing Your Business Part 2 with Tammy Pereria

[0:01] Welcome to part two of this miniseries all about recession-proofing your business. Today’s guest is Tammy Pereira of TammyP.com and she is a Facebook ads expert.


[0:15] Whether or not you’ve run Facebook ads, you’ll want to stick around for today’s episode. We’re diving into how podcasters specifically, but business owners in general, can use the power of Facebook.


[0:46] At the end of the episode, Yong will share something new Tammy has put together to help you start today so that you can use them to not only recession-proof your business right now, but you can also start to scale your business.


[1:56] Once you’ve listened come over to Instagram and tag Yong over at @amplifyyourawesome, sharing your biggest takeaways


[2:32] Have you ever been scrolling through your Facebook feed and all of a sudden you just stopped? There’s something drawing your eye and when you click on the image, or the video, or the text, you get taken to something you’ve actually been looking for or thinking about?


[2:47] Today’s guest is going to share with us how you can use the power of Facebook ads in your business so that people stop their scroll and connect with you. Our guest today is Tammy Pereria and she is a Facebook ads ninja.


[3:53] Tammy’s journey from corporate life to entrepreneurship


[6:10] How curiosity propelled Tammy’s adventure into Facebook Ads


[9:17] Tammy’s $5 a Day Ad System unpacked


[11:21] How video can fuel your Facebook Ads Strategy


[15:21] Ads can fuel your content and help more people find you


[16:35] Ads are the perfect complement to your repurposing strategy


[18:08] Connect with Tammy inside her Facebook Group, Tech Connect for Women Entrepreneurs where she chats ads, tech, and marketing offers free workshops, and more.



Get started with Facebook Ads Today by using Tammy’s $5 A Day Facebook Ad System for only $27!!!


Tammy P. Quotes to Share

Amplify Your Awesome™ Podcast Episode 277 with Tammy Pereira


Amplify Your Awesome™ Podcast Episode 277 with Tammy Pereira


Read Full Transcript

Yong Pratt 0:01
Welcome to part two of this miniseries all about recession-proofing your business. Today's guest is Tammy Pereira of TammyP.com and she is a Facebook ads expert.

Yong Pratt 0:15
Now before you stop and think, you know, Facebook ads...I've done it. I've tried it. They weren't successful, you need to tune into today's episode. We're diving into how podcasters specifically, but business owners in general, can use the power of Facebook ads, especially right now, when ad costs are at their lowest, and they are super effective. I cannot wait for you to learn from Tammy. I know that she is my go-to when it comes to Facebook ads.

Yong Pratt 0:46
At the end of the episode, I'm going to share something brand new she's put together. And I hope that you take advantage of it because it's gonna change the way that you view Facebook ads and how you can use them to not only recession-proof your business right now, but you can also start to scale your business.

Yong Pratt 1:07
I recently had a strategy session with Tammy, and she walked me through so many different ways that I could use Facebook ads for $5 a day, which is crazy right because when you think of Facebook ads so many people are out there sharing really bad information on how you have to spend thousands of dollars a day or thousands a month in order to get any headway, Tammy's way of doing ads, is far different than I've seen other people teach ads. I've taken several different Facebook ads classes, and lots of different strategies and tactics and by far Tammy's are the easiest to implement, and they are the fastest that I've seen that getting a return on your ad spend, so I'm excited for you to listen to today's episode.

Yong Pratt 1:56
When the episode is over, I want you to come over to Instagram and tag me over at @amplifyyourawesome, and tell me your biggest takeaway because I had a ton of aha moments during this interview with Tammy. And by the way, this interview was recorded back when the podcast was still called In a Weekend, so if you hear that at the beginning of the episode and at the end, you'll know why. This is episode number 277 of the Amplify Your Awesome™ podcast. I cannot wait to hear what you think. Enjoy!

Yong Pratt 2:32
Have you ever been scrolling through your Facebook feed and all of a sudden you just stopped? There's something drawing your eye and when you click on the image, or the video, or the text, you get taken to something you've actually been looking for or thinking about?

Yong Pratt 2:47
Well, today's guest is going to share with us how you can use the power of Facebook ads in your business so that people stop their scroll and connect with you. Our guest today is Tammy Pereria and she is a Facebook ads ninja. It's been a long time coming to get this interview in place and I'm so excited to me that you're here today and we are finally connecting.

Tammy Pereria 3:15
Yes, I'm super excited too, Yong and thank you thank you so much for having me. I absolutely love your podcast. I love it so thank you again.

Yong Pratt 3:23
Thank you so much. I love that. I love talking to people who listen to the podcast because, and it just justifies everything that we do every week in order to make sure our message goes out to the world so for that. Now before we dive into Facebook ads and how they can be used in businesses, effectively, take us back to the beginning of the story and how you came to be online and how then you started working with businesses on their Facebook ads.

Tammy Pereria 3:53
Okay yeah I will share with you the journey. Really so my background is, I came from more corporate consulting. So my background is actually corporate and advertising. And that's what I did. I was starting so it was happening as I was starting to get a little bit burnt-out working in corporate and working consulting gets a little tiring.

Tammy Pereria 4:14
So I started to kind of dip my toes into the online world and kind of investigate and see what it was all about. And actually came into the online world. I thought about this a couple months ago, like how I actually came in, it was through Pinterest of all things. It wasn't through Facebook which is really funny and ironic. Um, but yeah. That's how I started. Reading blogs. I started blogging myself and just sort of getting indoctrinated into the online space that's really how it started for me. And then I said, Oh, this is kind of interesting. I'm really liking this let me, let me investigate a little bit more. And lo and behold, I started getting more working with clients and more working with entrepreneurs and going back to going back to school essentially school and not school in the traditional way. But going back to get an entire treat like an entire program and learning Facebook ads so I spent over the past couple years, over $20,000 learning Facebook ads.

Yong Pratt 5:19
Oh my gosh, there's so much to dissect in that story. The first thing I want to point out is the idea that you started with Pinterest and here you are, Facebook ads. Like so many business owners, we start in one place and we don't really know what the journey is going to look like. And it's okay I'm giving everyone listening permission pivots. If you're feeling called to do something else a little bit different, don't feel tied into the one thing because I did that for far too long and looking back and thinking, wait. Why did I wait so long to make pivot so permission was granted to make pivots? And the other part about this is investing in yourself so that you could get what you needed in your business so that you could ultimately help other business owners get what they need. Kudos for that.

Tammy Pereria 6:10
So I really was curious about Facebook ads. I have this whole digital marketing background, and I always felt that Facebook ads for some reason we're super mysterious. Everybody was talking about them online. I saw people having success with Facebook ads, but at the same time, they felt unattainable to me. So I went on this journey to learn them. I really went back and I spent a solid year training with some high in some high level programs that help teach Facebook ad consultants so I really took it to the next level, because I knew that I could not only help my own business but I could also help others learn Facebook ads and what I found is I had just I was super passionate for it so I have this background in advertising. And I love them. I love love love them. Some people are always like, why do you love Facebook ads I don't understand? And I do like they are. They're fun for me.

Yong Pratt 7:09
When I think there's a mystery like you said to them, they're kind of this unicorn that for some people they work and for others, they just don't. So being able to go in and learn all the different strategies and different ways that you can use them and then being able to break it down in a real world way where you take step one. You take step two. You take Step three, and I think you and I have that in common for sure. How we like to be curious and ask questions, selfishly because we want to know these things. And in the process, we come to discover that we have a love or a passion for that thing we're curious about. And maybe it is the Aquarian in us that draws us to ask all those questions because my whole life I've been asking questions, always doing things, just a little bit differently, just to be not like everybody else.

Tammy Pereria 8:05
That is so true. I'm so happy you brought up - the whole aquarium thing. Because I mean that I just found that out about you the other day that we share, you know, February birthdays together which I love so much and probably why we connected in the first place, a year or two ago when we did I can't remember exactly when. But yeah, I think, also, there is a piece of me that wants to do it my way as well so I have been told. Oh you do Facebook ads this way and I'm like, you know what, let me dig into that a little bit. Let me see. And let me put a little twist a little, a little ad in my little spiciness to it and make it my own, so that's what I've done really with Facebook ads and knowing also that they are super impactful, if they're done the right way. So I know how much they can help businesses, and that people don't have to struggle for them.

Yong Pratt 8:59
That's so amazing and I know recently we reconnected because I hopped on one of your live videos, and you shared a strategy that you've been using and employing for the past year, and you've had some tremendous success with that. Can we go back and can you walk us through what that journey looked like and what that story is?

Tammy Pereria 9:17
Yeah, so about I mean now it's over a year but probably. It's been over a year, probably fall a year ago in 2018 already. When I was dipping my toes into Facebook ads and everyone always talks about the ads that generate and this is going to be super nerdy, but I'll just dive into the super nerdy a little bit. That's how I roll. I know Yong you can relate to that right so like all that we like all the tech stuff we like talking tech together. Um, so yeah, I started running everybody talks about you know ads for leads and running ads to like a freebie to get signups and things like that that's the traditional way, but I also knew that video was super impactful. Yong you know how much video is super impactful. And so I started creating a methodology which is my $5 day ad system. And that is how you can run ads (video ads) for anywhere from two to $5 a day and get a great impact on your business, grow your business, grow your audience and keep your existing audience. Just Top of Mind, which is really, really powerful. Really powerful.

Yong Pratt 10:24
And I want to unpack that for just a moment because you said, $2, to $5. Now for those people listening and watching you may be thinking to yourself, I've spent way more than that. Why didn't I get those results? And what Tammy is sharing is a very specific strategy, using live video, and for longtime listeners, you all know that live video is one of my favorite ways to create everything from not just video content but then audio content and written content. It all starts with doing a live video, and she was able to turn those live videos into ads to connect with people in a really relational way - not pushing stuff at them really pulling them into her world by sharing the things that are important, and that she's passionate about, like these Facebook ads.

Tammy Pereria 11:21
And that is the thing you know. If you are, whether you're meeting someone locally, I know I think you do some events and things like that, but like what I found out with this methodology is that it works because even if I've been doing more or less local ones. If I see someone online, and then we connect, they're going to continue to see me. So that's a really powerful, powerful thing because how many times we meet people, and then we're like, oh we forgot about that person right. So what this does, it actually will keep you and your business Top of Mind, which I think is so powerful I used to get. I used to get people say, you know, hey, I want to work with you on this or that are you still in business, and I never get that anymore. Now people see me online, and they see what I'm doing and they know and it all starts with video. I love video so much, I really do.

Yong Pratt 12:14
Yeah video is definitely my favorite way and I'm a huge proponent of it, and we talk about it a lot inside of podcasts In a Weekend for instance because it is the fastest, most efficient way to get your content, to connect with people on a really relational level. They can see you. They can connect with you. They get to know your values and your personality, and they get to really come to respect what you're doing because you're showing up consistently week after week after week. And then there's no question about hey are you still doing that because the way you're using ads, they're making sure that they see you.

Yong Pratt 12:52
Yeah. Yeah, it's a perfect strategy. It works so well and the other thing that like with video people can decide. They can say well I don't, they might say, Oh, I don't like her voice or I don't like the color of her hair right and so it's also polarizing at the same time, right? We talked about kind of attraction marketing attraction or not, they can decide well she's really annoying, right? We can listen to this podcast and say, I don't like her. She's annoying, right? I don't I don't subscribe to it, and that's fine. Like we want that we want. The people that really are interested in what we have to say, leaning in a little bit closer so the video as for sure do that, I, I am a huge proponent as well I go live every week. And then that video, the ads themselves, they really kind of blow things up much bigger so this is something that I personally have done myself for my business over the past year. And I've seen a lot of success with it I really have, and then I rolled it out gradually to some of my clients and they've also seen a tremendous amount of success so anything I talk about, it's because it's been tested and experimented, and I know it works.

Yong Pratt 14:03
That's so cool that you're actually doing it because there's so many experts or quote, unquote experts out there who are teaching things and they know about this much about something and when you start to really dive into it. There's not a whole lot of substance. So I love that you are always tweaking and testing and your clients are experiencing successes, you're figuring out what works and what doesn't and you're always coming back and being very generous with the information sharing within your group. And the people who follow you, because that really serve them again to build that deeper connection that whenever they show up, they know they're going to get value from you. You're going to have things to take away and implement, so they, too, can see the value of what you bring. So thank you so much for being so transparent and so generous with all the things that you're testing and tweaking. Can you share a couple of tips for everyone listening, if they have a podcast or maybe they're already doing live videos. How can they take what you've shared today and dip their toe into Facebook ads in a way that's going to help them grow and not be frustrated by the experience.

Tammy Pereria 15:21
Yeah. So really, um, and I'm not. I don't want to get super nerdy here, but maybe I will, you know, everybody talks about, you know, I post something on my page or I post something, and people just don't see it, right? So if you are creating a podcast, or even a blog post for that matter, really, the goal is to get your client - you want more people who would be interested in hearing it or reading it, to actually see it, right? So that's really a big thing. And the ads can help you do that. So the ads will really help not only blow up your audience faster, but get more people to see the content that you're creating because we're working so hard every day. I know Yong is working every day to create new content for your podcast and your blog and all the things that you're bringing to your community. As I, as well. And really I don't want that to be kind of fruitless, right? We really want to maximize the number of people that see all of the wonderful things that we're creating and to have more opportunity for our community to grow and to be able to experience all the greatness that we're creating.

Yong Pratt 16:35
That's so good. And that reminds me so much of what I talk about a lot and that is repurposing. We don't ever want as content creators to create something once and never see the light of day again. We want to be able to take that content and put it out in different ways by repurposing it. And then using ads to strategically get in front of the people who are connected to us or who are similar to those who are connected to us, so that our sphere of influence can go from this to really grow exponentially. And the way that we do this is to take what you're already creating. Repurpose it and then connect with Tammy. Have her help you walk through a strategy that makes sense for you and your business so that you're really putting that fuel on the fire, and really exponentially growing your audience. You're amplifying your message because the bigger your message gets, the more people that you can have a direct impact on. And isn't that why we're all in business, in the first place? So Tammy I want to thank you so much for saying yes to hopping on this interview, and being so open with sharing your knowledge about Facebook ads. And before we wrap up I want to make sure that people know where to find you because I know you have an amazing Facebook community, I think every female business owner should be part of.

Tammy Pereria 18:08
Yeah, thank you so much for bringing that up. Yeah, I have a group that I really really love and I put all of my heart into. It's called Tech Connect for Women Entrepreneurs. We talk about everything - ads, tech and marketing, because I love marketing. Marketing is my true passion. Digital marketing is my true passion. And I do free workshops all the time. I share all the time and so that is the best best place to, to learn, to learn from everything that I have going on.

Yong Pratt 18:37
Thank you so much for the community. So for all of you listening, all of you watching, I want you to do this today, is go to the Show Notes for this episode, www.YongPratt.com/277, so that you can connect directly with Tammy and her community because we're all like minded in there. We're all looking to use Facebook ads to reach more of those people to make that bigger impact. So thank you all for tuning in today for spending time with us, learning about what Facebook ads can do for you and a little strategy, you can implement right away. To help you reach more people with your podcast, and with your videos. Thank you, Tammy you so much.


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