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I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today's episode, I'm going to share how I've made it to the other side of more, and how I can help you do the same. But only if you're ready to embrace a world where less is the new norm?

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Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

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Hey there, Amplifiers! You're listening to episode number 334 of the Amplify Your Awesome™ podcast. As always, I'm your host Yong Pratt, Expert Goldmining Guide, and the Chief Amplifier of Awesome. Here at Amplify Your Awesome™, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they've already created. And that my friend is the very reason why today's episode came to be.

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Today we're diving into Content Gold Mining versus "Gary Vee" style content repurposing. It's a question I've been getting a lot of lately, so I wanted to well set the record straight.

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If you haven't already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode. I promise. I'll be right here when you get back.

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For today's lesson to make sense. I want to take you back a few years or so. At the time, I stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use. I just couldn't understand why not everybody knew about it and not everybody applied this strategy in their own businesses.

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At the time of content repurposing was saving me so much time and money. I was even able to replace a full-time virtual assistant with a couple of tools that automated the processes for me. And one of them that actually magically spit out hundreds of pieces of content that I could share across social media.

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When I talk about content repurposing, or the traditional "Gary Vee" style content repurposing the way it's talked about these days, here's what I mean. It's the act of taking a large piece of content, otherwise known as long form content, like this podcast episode, a blog post a video, and extracting smaller chunks, also known as micro content, which you can then share. The idea of this style of content repurposing is to sprinkle these smaller pieces everywhere so that,

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Number one: it looks like you're everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content.

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The idea of content repurposing has been used and talked about by many, yet was popularized by Gary Vaynerchuk or Gary Vee, as he's known to many. He even named the method after himself - the "Gary Vee" method. In his methodology, he advocates turning every long form piece of content into hundreds of pieces of media and sharing it well, basically everywhere. I will admit the idea of turning one piece into hundreds is brilliant!

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Extract lots of nuggets and share them so that you can spend less time creating long form content check. Share these nuggets liberally across social media in a strategic manner that leads your tribe to take the next steps and ultimately buy something from you. Uhh, NO! This is where I see traditional or "Gary Vee" style content repurposing, falling apart for most, myself included.

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In this day and age creating hundreds of pieces of content, using the right tools is the easy part. But there's one caveat. Before you can repurpose your content to share, you'll have to spend your time or pay someone else to set up those tools for you or do it all manually. And this is what I did for years. I set up three content repurposing tools for other business owners, so that they could put the "Gary Vee" method to work for them. Talking about and promoting these tools led to two really amazing opportunities.

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The first is I was invited by the founder of these three tools to represent their brand at podcast movement in 2019. For four days, I talked to current and potential users of the software about its awesomeness. It was an absolute honor to represent this brand at such a large event.

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After podcast movement, I pitched the company owner on an idea that I had. And I found myself as soon after co hosting monthly training sessions for users of the tool for over a year. Being the interviewer of the series, teaching others how I personally use the tools, and connecting with others was so much fun!

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I was riding high on my ability to set up these tools, share them far and wide, and was affectionately called the "Repurposing Queen" or the "Repurposing Ninja" by my students and my one on one clients.

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It wasn't long after though that I started to see things crumble, the clients for whom I'd set up repurposing tools came back to me frustrated and overwhelmed, not with me. But because they didn't actually know what to do with all the content I made it possible for them to obtain.

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Most of these clients didn't have a big marketing team like Gary Vee does. Most were solopreneurs or had teams of one, maybe two part timers. They didn't have systems or processes in place to deal with or distribute so much content. They didn't have a plan to use that content to gain new clients or sell products with their content. They basically created mounds of content, just to create it and I had enabled them to do so. After all, creating all that content sure sounded good...until it wasn't.

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That's why I refer to this type of traditional "Gary Vee" style content repurposing as the Myth of More. I also refer to this as the A.B.C. content philosophy. It's the myth that says we must Always Be Creating. It turns out that more was not the answer for any of these business owners that I had helped.

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Around the same time, I was getting overwhelmed and frustrated myself. Like my clients, repurposing, my own content was the easy part. It was automated. I was the proud owner of 1000s upon 1000s of pieces of content, after all. Distributing all the content with any sort of strategy became a full time gig on top of everything else I had to do in my business. I was quite literally drowning in my own content. It was weighing on me, beckoning me to let it see the light of day once again. I was as Michael Gerber talks about in his book, The E-Myth, working IN my business and not ON it. I was so busy planning and distributing all my content that I never took time to document or systematize my processes, so that I could ultimately hand them off to someone else.

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And the real bummer was that despite the massive amounts of content I shared across just about every platform, I was not seeing more sales. It was actually the opposite. Because I had so much money content available. People didn't feel the need to hire me, when all they had to do was turn to all of my free content, and it was so copious. I was so good at creating content that I have literally trained my audience to expect everything for Free.

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Talk about a sucker punch!

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I had spent years chasing more and helped my clients do the same. And now more was coming back to bite me in the butt. I spent the next year or so extracting myself from social media. I was still producing podcasts and connecting with my list while my presence on social media became pretty much non-existent. To this day, I still don't post a lot on social media, which is odd, since I was once called the "Repurpose queen." And for a year or so, I had content scheduled out for months at a time.

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During my year of social media dormancy, I discovered something that was literally right in front of me that I completely overlooked in my quest for more. As I began to wade through and dig through my mounds of content, I did something that I never did before I began compiling it all in one central location. Because I didn't have the systems in place, my content was scattered across the internet, leaving me vulnerable to losing all or parts of my content. If I ever got locked out of any of these platforms, which I didn't own. Though most of my content was already tucked away safely in Dropbox, there was a ton that wasn't there yet, that I had to put there.

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Plus, I wanted to see all my content and be reminded of the awesomeness that I had spent years creating. For me, that place was a Google spreadsheet. I segmented my content into different categories. One of the pages have links to all my podcast episodes. Another for all the links to my guest appearances, many of which I've actually forgotten about. Yet another was for classes or workshops that I had taught. Plus I had a few others that held the content of my many online courses and miscellaneous pieces that didn't quite fit into any one of those categories specifically.

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As a visual learner, this spreadsheet was exactly what I needed to see the massive amounts of content I had created. It was super eye-opening!

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As an aside, if you haven't already created a central place to house all the content you've created, I highly encourage you to do so. It's one of the first things I do with my one on one clients. And they're always in awe at the sheer volume that they've created, which they've largely forgotten.

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I discovered that by allocating the time I once spent on social media, to curating or digging into all of my content proved to be a very worthy endeavor. The more links I added to this document, the more I noticed patterns start to emerge.

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The more I looked at this spreadsheet, a crazy idea began to emerge in the form of many what if questions, which is one of my default settings, I asked myself:

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What if there was a way I can bundle these categories or buckets of content together?

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What if I could monetize these buckets?

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What if I could bundle and monetize this content in lots of different ways and at different price points?

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What if I can offer more value to others with these bundles?

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What if I could show others how to monetize their own content?

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And that's how the idea of Content Gold Mining was born, even though that's not what I called it until fairly recently. I refered to it simply as content repurposing, even though I knew it to be a very different strategy and approach than what I learned and done it previously.

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Instead of focusing on transforming one piece of content into hundreds, this new way of repurposing focuses on the many ways to MONETIZE all that beautiful content. Just like much of the gold mined in my great home state of Nevada is buried underground, so too, is much of the content you create. It's there for you. To support you and your business. It's there. Ready. Waiting for you to unearth it and offer it up as the gift that it is.

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And I know as a course creator or coach, you have so much goodness, right now, waiting in the content you've already created. You currently have endless gifts you could offer to the world and get paid for doing so.

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Let's play the what if game together, shall we and ponder a scenario that you could take action on today?

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What have you stopped creating content today? For a week? Or even a month?

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What if you reinvested some of that creation time into unearthing the gold from your own content goldmine?

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What if you could turn your massive amounts of content into endless streams of income?

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What if you could tap into that Gold Mine every time you wanted or needed to:

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Take a family vacation. Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? What about retire your parents or spouse?

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And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. Here's what one of my clients had to say, when we went through one of my content gold mining processes together. She says, "Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It's an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong."

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When I got this message back, I was in awe at how profound this experience was. And this is what I've found since this client. That client after client when we go through the process that I take them through to really unearth their Content Gold Mines, they're always in awe. They begin to see the possibilities in their own content, and they get really excited.

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This is where traditional style or "Gary Vee" style content repurposing really misses the mark. It's not focused on monetizing your awesome content. It can play a part in your marketing, if you have a plan and a strategy in place that works for you. I still use and teach this method today, though, it's only a small portion of a bigger whole. And I'm not nearly as fanatical about it, as I once was.

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The real focus of the "Gary Vee" or traditional content repurposing has been on visibility and exposure, neither of which is a guaranteed for sales. And since sales are the lifeblood of every business, spending time on creating more content, just to create it, without a plan, without a strategy just doesn't make a whole lot of sense.

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Wouldn't your time be better spent monetizing the content you already have?

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Well, what if it didn't have to be either-or?

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If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it?

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You my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine™, my six-month mentorship will be opening up soon, and I'd love to be your guide on this amazing adventure.

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During our time together, you'll learn and implement the four foundational pillars to mine the gold from your content. You'll get weekly Q&A calls with me, so that you can unearth Your Content Gold Mine™ in a way that not only feels good to you, but also supports your life and your business in the process. Plus so much more.

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So my friend...If creating less content appeals to you. If monetizing the content you already have appeals to you. If having documented systems and processes to mine for the gold in your content appeals to you. If scaling or staffing your business appeals to you. If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine™ might be for you.

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Let's talk about you and your awesome content. I don't often open up my calendar freely, however, since you're still listening to this episode, I want to gift you a call with me. All you have to do is go to today's show notes at www.YongPratt.com/334 and click on the "Book a Call" with me button you'll see there. If you're ready to ditch content, overwhelm, tap into an endless supply of social media content and make money from the content you've already created. Let's talk about you and your content goldmine. Book a call with me at www.YongPratt.com/334. Cheers my friend to unearthing Your Content Gold Mine™! I cannot wait to talk with you.

21:15
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!