Showing Up As Your Authentic Self

Showing Up As Your Authentic Self


You’re listening to Episode 316 of the podcast. Today, we’re continuing our discussion into Human Design, and how you can use it to Amplify Your Awesome with our second of three guests, Brittia Kubeczka. If you have questions about Human Design or want to connect with Britta directly, come on over to today’s show notes


Brittia Kubeczka is a mom, a free-spirited cowgirl, a wild-hearted life coach, a Human Design expert, and an ultrasound technologist. She was born and raised in Southern California and moved to Texas in 2005 to pursue her higher education, and to nurture her country roots.


“I knew that the path that I was on just had no future. Something needed to shift. I was looking for something, and then Human Design just showed up.” – Brittia Kubeczka


The science and woo of Human Design


The 5 Human Design Types


Conditioning and Human Design 


Discover a free tool to dive into your own human design and connect with Brittia on FB and IG. 


Permission versus confirmation with Human Design


“We’re here to fill each other up. And, and if you could understand a little bit more of your design, you might see how you’re affecting somebody else’s design.” – Brittia Kubeczka


Human Design and Brittia’s work as a stenographer 


“As a Projector, I’m here to lead people on their journey and, and I’m the one that’s walking up that mountain so I can turn around and help you up as well.” – Brittia Kubeczka


Share your Human Design discoveries below👇


Next week, you’ll meet Human Design and Soul Purpose Expert, Uma Girish, and the serendipitous events that led to our meeting.

Until then share your discoveries 👇 and join Yong and fellow content creators inside the Arena of Awesome

Read Full Transcript

Yong Pratt 0:00
You're listening to Episode 316 of the podcast. Today, we're continuing our discussion into Human Design, and how you can use it to Amplify Your Awesome™ with our second of three guests, Brittia Kubeczka. If you have questions about Human Design or want to connect with Britta directly, come on over to today's show notes at www.YongPratt.com/316.

Yong Pratt 0:25
Have you ever felt like there was something missing in your business, something holding you back from the success that you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™

Yong Pratt 1:10
Oh my goodness, I cannot wait for you to dive into today's podcast. I'm interviewing someone who's been on the show before. However, she's pivoted a lot in her business. And we're gonna dive really deep into Human Design, well as deep as we can in less than an hour's time, right? There are lot of layers, a lot of things to really dive into. But we have such a good conversation about Human Design, what it is, how to use it to build better relationships, how to connect with people better, and most importantly, how not every type of Human Design is meant to show up in the way that is portrayed online. And this is really huge. This is the part for me that when I learned about my Human Design, and I'm a Projector, so you can learn more about that, through this episode. When I learned I was a projector, and I was not meant to do all the things and be on doing everything and hustling and, and really adhering to what is expected when you're having a business online and doing all the things showing up having all the energy waking up early go into bed late, when I discovered that it was not how I was designed, and it was okay to not be designed like that. And I could still show up and be my authentic self. It was literally like the lights went on. All of a sudden, business became much more enjoyable, and life became much more enjoyable. And being able to just be me and relax and not have to hustle every day has literally changed everything in my business. If I were just to compare my business in the few months that I've known about human design, from February until now I'm recording this episode in October, not very many months have passed. However, I've grown an immense amount in this time. And this episode with our guest Brittia Kubecza is really going to blow you away because we dive into so many facets of Human Design and really set the stage for how important understanding about ourselves, knowing more about ourselves, allows us to show up differently. And as the best version of ourselves in life and in business. I cannot wait for you to dive in.

Yong Pratt 3:39
Hey, Hey, everyone. Welcome back to The Amplify Your Awesome™ Podcast. I am so excited you're tuning in today because we're talking about a topic that has come into my life pretty recently but has really dramatically shifted, how I run my business how I show up every day. And today's guest is someone who's been on a parallel journey. She's been on the podcast before and we talked about something very different. So today I'm excited to introduce you to Brittia Kubecza. Now let me tell you a little bit about Brittia. Now we've known each other for a couple of years now at least. And in that time, I've seen her do some really pretty big pivots. Fhis most recent pivot and she'll explain why she's doing it and and how she's going to be showing up from now on. It really just speaks volumes about the ways in which we as online entrepreneurs, especially women are expected to show up online and why if we're doing that sometimes it doesn't resonate. So let me tell you a little bit about Brittia. So Britta is a wife, a mom, a free spirited cowgirl, a wild hearted life coach, Human Design expert, and an ultrasound technologist. She was born and raised in Southern California and moved to Texas in 2005 to pursue her higher education, and to nurture her country roots, which is something I can absolutely grab ahold of, because I just love that about Brittia a nd this wild spiritedness. So Brittia, I am so glad you're bringing your wild spirit, and all things, Human Design and online business to this conversation today.

Brittia Kubeczka 5:21
I'm so glad to be here, too. I, as you said in there, that we've known each other for a long time. And it just feels so right that we reconnected on this path. And in this way, and I'm so excited to talk to you today.

Yong Pratt 5:34
Absolutely. It's so funny, because it was just probably a couple of months ago, I think I saw one of your posts on Facebook. And I thought, oh, what? Brittia knows about human design as well. Because I've talked a little bit about it here on the podcast, and my journey to discovering the real me and how human design has really played an integral part in helping me to understand the best ways for me to show up as a person, and the best ways for me to show up as a business owner. So I want to go back a little bit and talk about how you discovered Human Design, and how it's really impacted your life till now.

Yong Pratt 6:12
Yeah, so I tell people that I discovered it by accident, and I really did. And it was one of those things that people talk about. It's like it found me, you know, I wasn't looking and it found me. And that's, that's really in, in all honesty, how it happened. Excuse me. I saw a post from somebody. And, and it just had alignment. That was what I was thinking, I just felt out of alignment. I knew that the path that I was on just had no I couldn't see into the future on that path. And I was like, something needs to shift, I need something I'm looking for something, what is it? What is it? And then Human Design, just like I said, it just showed up, I had no clue what it was. But once I started to, like, learn about it and figure out, you know, my profile, my type, and it was like, a ton of bricks just slapped me across the face. And I was like, Oh, my gosh, this is exactly what I've been waiting for and looking for. And it was like, that weight just lifted off my shoulder. And I was like, This is it, I have to share this with everybody. Everybody needs to know this and feel this. And because what I experienced was like nothing that I've experienced in the five years that I've been in the self development world in the world of coaching. In the world of online business and entrepreneurship. It's just so different. And it gave me something that I could really hold on to. And it was it was that. I don't even want to say permission. But it was like I felt more seen heard and understood than I have in probably my entire life. It was it was literally everything I've known and know about myself. It was like seeing it written out in this book about me. And it was so cool. So that's where I am now.

Yong Pratt 8:05
No, and I can totally relate to so many of those points. Because I think in a lot of ways Human Design also found me. One of my podcasting students had said, Hey, I just interviewed this interesting person on my podcast, and she's an expert in Human Design. And I had never heard of Human Design. And this was in February of this year of 2020. And I kind of jumped in and like you said, it feels all of a sudden, I was talking about I relate it to you know, putting on your comfiest pair of jammies and just feeling so, so aligned and so right with everything that that is all about us, right? So I no longer felt like I had to try to be like everybody else because I could finally embrace everything that was true about me about the way I was on the inside. That I was really scared to, to show up with, especially online and bare that part of my soul. Because, you know, when I started business more than two decades ago, it was all about, you know, I want to build this business. I want to feel corporate. I want to be hidden away. I want to be I want to run it like a big business, even though I was a small business. So I really removed myself from the business. Human Design, when it came along. It was like, it was like a smack upside the head or the bricks falling on you because all of a sudden, you think, wait, how how's that possible that someone else knows this, about me how to do that, and especially things that I've always known about myself that just wasn't really quite sure what to do with? That's how human design was for me as well. So I love that. So for everyone listening, if they haven't heard my story of Human Design, or know what human design is, can you explain to us what it really is?

Brittia Kubeczka 9:45
Yes. So it's it's more like a tool, if you will. It's a tool or a system. And it's like, there's this this spiritual piece of technology right that allows you to kind of take a peek or, like look into, or look at your soul contract, kind of, in order to confirm the person that you are like, it's already written in stone, it's already there. It's been there since the day you were born. But it kind of helps explain if you will, like, why you're here on this planet, and what lessons you're here to learn and what gifts you're here to share, like what gifts you hold within that, that you're put here, like, that's what you were designed to do. And it kind of combines these ancient teachings from astrology, and it has a Kabbalish tree of life in it. And it mixes a little bit of Chakra systems and the I Ching, but my favorite part as as a science girl, if you will. And it mixes modern science of biochemistry, genetics, in theory and theoretical quantum physics, it mixes that with this spiritual world. So, and I've kind of explained it to other people who are more of like, spirituality in the sense of God and church and that sort of thing, that it has that too, because if God created the universe, and in the world, and He created you and me. Then he knows exactly how he designed us. And this puts it in a way that we can like, grasp and see it. You know, it's like that, that blueprint of our life of that blueprint of our soul, and who we were designed to be, it's like, he just handed it to us on a piece of paper, where he's like, Look, I told you, I put this in your heart. And I told you, this is why I put it there. So you can see it all written out. And, and really, that's kind of the gist of it. It's, it's just that tool or that, that system, if you will, that helps you kind of Peel off the layers of who you really are.

Yong Pratt 11:51
And as a fellow science lover, science nerd, I found these things really fascinating because it did take these scientific principles and merge them with kind of the woowoo side. So whatever side of the fence you're on, maybe you're in the middle someplace, there's something that's going to appeal to everyone. And it really is like opening up a page in your diary thinking, oh, oh, my gosh, yes, I react like this in this situation. And if you look back, and they always say hindsight, is 2020, right, you can look back and through the lens of Human Design. It's been fascinating to go back and say, Oh, well, I know why that didn't work. Or I know why that was really successful. Because it all aligned with my design. So can we talk about the different types of people in the human design world because there's a lot of different layers, and we can peel them back a little bit. But let's talk about the overall general different types of ways that we can show up in this lifetime.

Brittia Kubeczka 12:48
Yeah, so as the as we've kind of talked about a little bit already, there's, there's different layers, so you could kind of start to peel back each layer at a time. And I think the first layer would would start with really what your type is. So there are five types. There's a Manifester. And there's a Generator. There's a Manifesting Generator, a Projector, and a Reflector. So each type is kind of the big picture of kind of how you operate. And when you go deeper into that, it's, it's more about centers and where you get your energy from. And so each one is different in kind of what lights their soul on fire and how they get their energy and that lifeforce energy.

Yong Pratt 13:36
Yeah, it's so fascinating. And when I first discovered my human design, and found out that I was a projector, and Brittia is also a projector. So when we found each other, and we were both this type, all of a sudden, a lot of things made sense. And earlier at the beginning of this episode, I had said sometimes, you know, when we look through the lens of Human Design, a lot of what we see online are people who are showing up and they're going going going hustling, hustling, hustling. However, that doesn't fit with every type. And projectors definitely do not fit in that type. So Brittia, I would love for you to share this story, because I think it'll illustrate the point of what I what we're talking about as far as the hustle. Because, you know, when it comes to online business, we think we have to, I think we talked about waking up at five in the morning going to do these things working the entire day, you know, going to bed late, burning the candle on both ends and repeating the process. And for you and I as projectors. When we do that, we get exhausted we get burnt out. And again looking back over my life, I can see the trend because I was trying to show up with way more energy or react to the energy around me because there was a lot of energy. My husband is a generator. I am pretty sure my mom is a manifesting generator. I've not run her chart, but just in the ways that I've learned about human design and how the different types show up in the energy, energy they bring. I want to hear the story about you Growing up in a household of generators really and, and how that affected the way you perceived yourself before Human Design and how you perceive yourself now after knowing your human design,

Brittia Kubeczka 15:11
Yeah, so for the longest time, I mean, I, I've hired many coaches and and this has come up with every coach that I've hired, I'm like, I just can't get myself up and moving in the morning. Like, is it that I don't care about my business? Is it that, like, I don't have the drive to make this work? Like, I, for so long thought that it was something wrong with me. And why can't I do business, the way that all these people are doing it in the way that they're saying to do it, and just get up early and just hustle and, you know, as somebody. I still work a full time job. So as somebody who, quote unquote, side hustles, and has a full time job, I struggled so much with this idea of just hustle, you know, just hustle it out, just, you know, work it all, you can do all the things all the time. And, and I tried to, I did, I tried to. And as she said, My mom is a generator, my sister is a generator, I grew up in a house, and still I have a Manny Gen son, and a generator daughter, my husband's a manifester. But like there's just so much energy around me all the time. So I kind of used it.

Yong Pratt 16:23
I can see now too, that I've kind of used it as a coping mechanism just to stay busy. And you kind of forget all the other stuff that's going on. And so a lot of people, we have to talk about conditioning influence as well. When we talk about human design, because the way that you were raised or the way that you're told to tone something down, or you know, maybe you're you're just a big out there kind of person, and you've been told your whole life, not to be so big not to be so loud. Or maybe you're like us, and we're more of the quiet like we need time to ourselves. And you know, we need to to regenerate because we don't have that lifeforce constantly within us. So, I grew up feeling like I had to always be doing something in order to be successful, or in order to win or in order to, you know, all of these in order to use that you had to be a specific thing. And you had to constantly be working and going. And when I finally saw this in writing, I was like, hallelujah! Like, it was it was just like the heavens opened up for me. And I'm like, Thank You, Lord. Like you just gave me that permission to, to sleep and to rest. And like, this is why I can't constantly push. I can't constantly go cuz I'm not built like them. And my sister, for instance, I mean, she has an amazing Instagram, she does all the things side hustles and has a job. And she's redoing her whole house. She's a Generator. She had a week off of work last week, and I told her, I'm like, you're gonna get so much energy from doing what you do in her house. So she spent an entire week redoing her house. She's so creative. And that's where she gets more energy. That's how Generators and Mani Gens work is that when they do the things that they love, they get more energy, and they can keep going and keep going and keep going. And she was like, you're so right, like, I just feel so energized and lit up. And I have all this time to do what I love to do. And that just keeps them going. Whereas Projectors, we don't have that energy. Once we run out, we run out for the day. And, and and the same can go for Mani Gens and Generators, they can also run out of energy. But they just are able to tap into that, that sacral generator for a little bit more.

Yong Pratt 18:48
So many parallels here as far as growing up and feeling like we always had to go go go go go and to rest was being lazy. And if you're not in constant motion, then there's something wrong. And if you're not struggling and hustling, then that can't be wrong. Because of course business and life can't be easy. It has to be challenging and hard. And and so when Human Design came along to and you have a hallelujah moment, I had the same thing. Like, Oh my gosh, yeah, it was all of a sudden in writing, saying, okay, you are a projector, your energy shows up differently. You have a maximum amount of energy per day. And you have to be really efficient with it. And so it's so interesting. As I dig into what I love to do, and what I love helping entrepreneurs do in their businesses and repurpose their content. This was something I had to do for myself because I needed to get the most done, but to preserve energy in the process. So being able to tap into systems and making sure I have really good workflows. And I really have a designated time when I know I can be busy and when it feels the best to be busy because sometimes during the day like mornings, I would not call myself a morning person by any means. I mean, I get up relatively early now and I just started making a new habit of going for a walk pretty much first thing in the morning. And doing that will give me energy. But then I'll come home and have a cup of coffee and do something creative. So literally, it's not till like 10 or 11, that I feel like I'm ready to dive in and do something productive because by then I've recharged, I've charged my batteries enough to go do my important work. And I'll do it for a couple hours. And then I'm out because I know when I reach a certain point in the day, I just know, I mean, I could keep plugging away and I used to, but you just used to always just be busy just to be busy, it was non productive right? Now I know like, okay, I can be productive for two, maybe three hours a day, three or four days a week, not more than that. If it's more than that, I can feel it. I start to get feeling like I'm sick. I get a sore throat like something happens in my body to remind me that, yeah, you need to slow down. And so human design has been such an amazing tool in so many respects. So if people are out there listening, and they're thinking, Wait, I want to know more about Human Design. And can you point them in the direction of a resource, maybe at your website, where you can show them how they can tap into this, this book or this, like the scroll or however you want to visualize human desire this map for you this blueprint, where's the best place to do that?

Brittia Kubeczka 21:16
Yeah, so everyone can take it for free. And the to find out your body graph, it's all free, you can go to www.mybodygraph.com and it'll give you a body graph. And tell you your type and your strategy and, and all those things that will have it laid out for you, which might look like a lot the first time you're looking at it. So that's where I come in to kind of help explain the things and dive deeper into the meanings behind it all and and how you can use it like how to turn it into your strategy or how to turn that into your power moving forward with it. And so you can find me on Instagram, I'm just Brittia K. B-R-I-T-T-I-A-K - just like it sounds. Britta K on Instagram or Facebook, and then website is coming soon, it should be at BrittiaK.com. Depending on when this this launches, airs that it might be up for you, but and lots of resources. I'll be going live or more stories on Instagram to kind of help you dive into that. But I'm also available for readings, mapping, all of those things. So just reach out to me.

Yong Pratt 22:20
Yeah, and you definitely want to reach out to Brittia because we were talking about human design. And I think I was confused on something. And she did a reading for me. And I thought, Oh my gosh, it's one of those moments where you listen to something, you hear something and you get goosebumps, and you know that it's speaking to you. I had that moment she Voxered with me and and told me all these things. And I thought, Oh, my gosh. And the funny thing is when when you did my reading Brittia, the idea of dance and movement and music came up so frequently, because that's what I did in my former life. I was a professional dancer, that I ran a performing art school. So even to this day, though, this idea of movement and music is still so important. And I trying to figure out now how to bring that back into my business at this level, because I feel like I need to share that. Again, I've put that into dormancy for a while. But it's really time to share that part of myself with, you know, everyone who I want to connect with. And I know that you, you just created this brand new Instagram page. And yeah, that's a resource for people to talk about human design, and really just show up in a space for them where they literally are given permission. And I know, permission has a weird connotation in our culture, right? We're not asking for permission. But all of a sudden, when you read something about yourself, and you have this deeper understanding, and there's an aha moment, it's like, oh, I can really be free to be me. I can show up in the way that makes sense for me. I can tap into my energy, the way that I'm meant to. I can show up and do the things I meant to. And it's been such a fascinating journey with me too. I pulled all the charts, of course on my husband and my girls and just to see it unfold now that I have a better understanding. And I'm no expert by any stretch of the imagination. But I'm just curious about this because it has been such an eye opening experience to learn this. So now that you know this Brittia and you are raising these beautiful kids and your hubby, how has knowing your human design, and there's changed the way that you relate to each other?

Brittia Kubeczka 24:25
Yeah, I want to touch on one thing first, and and instead of permission, I actually read a post the other day, and it was confirmation that word confirmation came up and and that's really what it is more than asking for permission or getting permission to do things. We're all grown adults here, right?

Brittia Kubeczka 24:43
Like we can make our own decisions and we make our own choices and, and we know most of the time what's good for us and what's not, but it's confirmation. It's saying like, like me and you both said it was like we know ourselves, but it was that confirmation of like seeing it and writing or like hearing it from somebody else that's like, Oh, thank you, you're like, yes, that is me. And then you get to grab a hold of it, and then you get to own that power, and then you get to move with it. So it's more of confirmation, I would say then permission, but, and you brought it into it, you lead into it, but I was gonna say, too, it's more than just about business. And it's more than just about like, you owning your power and having that kind of confidence. But it does, it rolls over into relationships into motherhood, or, you know, your your family, and my husband is very non woo, okay. He's a Texas man. A true Southern man does not buy into any of the woo woo mystical stuff. And, and I actually had a conversation with him about human design the other day. And, and, and was, he was kind of like, still a little iffy. And I would got to explaining a little more about, we could talk more about centers and stuff, but he has a defined throat, and this man can talk to a rock. I mean, he can talk to anybody, for any amount of time. And I am not a talker, unless I get around somebody with that defined throat. I'm usually very quiet, very closed off, I think more than I speak. And, and so I was explaining to him just that little bit. And he was like, okay, but what about this, and what about this. And I was able to kind of explain about the conditioning. And, and imagine if you were told all your life, that that you need to speak more, or maybe you don't need to speak as much, but that's how you were designed, you know, that's, that's who you are. And it lets you kind of lean into that more. And so getting him a little more on board and just kind of, you know, dropping little things here and there about this is why you because you're a manifester, and you need to rest and recharge. And but for my kids as well, like, it's really given me so much more understanding of them. And my son is the emotional Mani Gen. And from day one, we have said, Oh my gosh, he is so emotional. He is so emotional. And this is why I mean, he is an emotional being. It's in his design. He's emotionally led, emotionally charged. And, and so in order instead of telling him like, Don't cry, like tough up you know. Be a man, blah, blah, blah, like, instead of doing that, we can now embrace that in him, and let him know that these emotional waves are going to happen for the rest of your life. And that gives him the power to move with it. Instead of saying, like, This isn't how you're don't act like that you're not supposed to cry. You're supposed to be tough, blah, blah, blah, you know, that gives him the power to say, now I can I can learn more about myself. I can. He's five, by the way. So we have a long way to go with this. But you know, really giving him that power and embracing him for who he is and how he was made. And my daughter, she's a generator, bless her heart. She just is constantly on the go, and my projector ness is like, bahh! But she just cannot sit still for the life of her and, and that's it. She does things that that she likes doing. And it gives her more energy, and she just keeps thriving up and charging more. But I understand that I understand why she she is the way she is. Because I can see it all in her chart.

Yong Pratt 28:33
Well, I think it's really fascinating to talk about this energy because my husband is a generator. So I get it like he never stops. When we go on vacation. He just wants to go do more things. And, you know, I'm like, I really just need to, like hang out at the beach or the hotel, I just need to read I need to take a nap. And he's like, I just think it's so weird. People want to go on vacation and take a nap. It's like, well, I don't really love to do that, you know, I'm pretty accommodating and will kind of go as long as I can. But at some point, I need to step back and say, Okay, I gotta stop. But when we think about this energy and this behavior, and we think about school systems, though, here's the big disconnect, right? Because I think I can definitely get on my soapbox here on this one as far as getting labeled with a DD and ADHD and I am not saying that that's not, you know, a diagnosis for some people, for some people. Absolutely. But I think a lot of times this energy gets mislabeled misdiagnosed, because it's easier rather than understanding the what's behind it. Rather than looking at Human Design and Human Design. I feel like you know, I'm immersed in this world. So I see a lot of things about it. But for the for most people, they've never heard of this right. I didn't even learn about it until February. So that's really just a very short time. Yeah, to really dive into this when our kids are having issues in school. Knowing Human Design in your kids and then being able to speak up and and advocate for them in school and say, You know what, my kid is a generator. In order for them to do these things, here's what I know, you know. And when I wrote my first book all about Howard Gardner's theory of multiple intelligences, it goes in line with this so much, because, you know, schools are not designed for every kid.

Brittia Kubeczka 30:16

Yong Pratt 30:17
Which I know some people listening are gonna say, but that's not true. It is my belief that schools are only designed for certain kids, because the way that their brains are wired, the way that their human design is, you know, some kids, less than 20% of kids who are in school, are going to excel, because schools are designed specifically for kids who are really good in math, and who are really good in English. And if you fall outside those things, you get labeled quickly. And we're made to feel badly about not excelling in that situation, which I think is such a travesty for kids, because they they don't know. I mean, they're just being who they're meant to be. And unless we are better as parents and understand these things, you know, the more we can understand about our kids and advocate and say, Look, here's the situation, here's how we need to address this, can I help you understand this better? So I think, you know, as parents, we know, our human design, and we know that of our kids, that can only serve to benefit them, to help them grow into the people we know that they can be.

Brittia Kubeczka 31:19
Yeah, I couldn't agree more with you. And, you know, just just that idea alone, of like, kids don't learn the same way. And teachers, I mean, our kids are spending more time with their teachers than they spend with us most of the time, unless you're a homeschooling parent, you know, if you have that luxury, that that's amazing. But my son is with the teacher more than he's with me. And they have such a big impact, you know, on on there. As I mentioned earlier, that conditioning influence of like, this is who you're supposed to be, this is how we're supposed to learn, you know. And unless we are at home doing that deep work with our children of like, no, this is really who you are, this is what you can own. And this is what you can walk in your truth knowing, you know, we have to give them that, because the teachers have 15 of them in front of you, and 20 of them, whatever it is, you know that that's not the teacher's responsibility. It's our responsibility to to know our children and to nurture them in a way that fits who they are. And, and allows them to discover that on their own and really own that part of them.

Yong Pratt 32:32
Yeah, and I think that's really the gift of Human Design. I have to apologize about my phone, because of course, I put it on Do Not Disturb and the phone rings. And of course, I kind of figured it would right. So that was my husband. I will call him back. So don't worry about that. Normally, that doesn't happen. But yeah, I agree that it's the more we know, as parents, the more informed we are, and especially through this lens of Human Design, about understanding the potential. Because I think that human design really taps into what is the potential of every single human on the planet, and understanding more about ourselves and knowing more about ourselves and knowing, just just understanding and and then having the ability to see other people through that lens of knowing. I think if the world if more people in the world would know these things or be willing to learn about them. There could be a whole lot less animosity in this world, which I definitely go for.

Brittia Kubeczka 33:30
Yeah. So So two more top two more things that I was thinking about when you're talking. One is that I I've had a client that I read her daughter's for her as well. And she said it actually changed the relationship with her youngest daughter. Like she just felt a deeper connection with her after knowing her chart, because there she was. She's an emotional generator. And once you know, once you know and understand your life lesson becomes knowing how you affect other people. My husband and my son are both both emotional. I have an open Solar Plexus or emotional center. So I have told him even before I knew Human Design, I feel your energy when you come home in a bad mood, I'm in a bad mood. Like I take on so much energy as a projector. I'm very open. And a Projector so I take on so much energy and and that that goes on to the person with that defined energy center because it's up to you to balance and to know how you're affecting the people around you. So her knowing that she had this power, if you will, you know that she she was affecting literally the energy of her children and how she can kind of monitor that now or how she can lean in with them and teach them lessons of it of this is what I'm going through and this is how I'm handling And it teaches them to do the same. Same thing. So that was one point. And the second point about just the world being a better place is that all of us, you know, we could go into all this woowoo stuff now. But the world is all made up of energy, tiny particles all around you, this is the quantum physics thing, right? Energy is all around us. We connect to the people who fill us up in some way, you know, they always say like, and people come and go into your life and out of your life for a reason, a season or something else, I don't know. But that's what it is. It's our energy connecting with other people and, and somebody else is going to come into your life and fill up a spot that you needed, just like you're going to be in somebody else's life filling up a spot that they needed. And if we could all just see that we're all here to work together and to build each other up instead of take something away. That's not how it works. We're here to fill each other up. And, and if you could understand a little bit more of your design, you might see how you're affecting somebody else's design. And, you know, it gives you so much to work with of like, you know, you may have a closed define throat and I'm able to speak through you I'm literally able to speak through you now, or speak to you more easily because it flows out of me into you, you know, it's just that attraction. And, and a lot of that manifestation stuff just comes with that. Attracting quality, like your vibe attracts your tribe, well, they're really attracted to your energy. It's what's around you, it's what's within you.

Yong Pratt 36:36
Yeah, this idea of energy is so fascinating. And it does definitely goes on the side of Woo. But there's definitely that scientific part of that I can grab on to so again, wherever you are on the side of woo, we're, you know, science. I mean, yeah, Human Design can really fill you up on either side or somewhere. Because I probably am in between, you know, I have two science degrees. So I mean, I definitely have that brain for wanting to know and be curious and want to want to dig in and figure out, you know, why things work. And, you know, this idea of energy is so funny, because it reminds me of a story, which is totally unrelated, but I think, illustrate the point.

Yong Pratt 37:12
So back in college, as an undergraduate, I took organic chemistry, right? It was one of the hardest classes ever taken. But literally, we had these little, these little kits, where you could build these atoms, and you could actually go in there, okay, if these two things if these these elements bond together, what is it going to look like? Right? So it's sort of the same, the same thing, right? I loved that class so much. And I saw something online. I'm not sure who did it. But you reminded me of this where it was an illustration of if everyone lived together in a town, what would each of those five people what were their jobs be because they every everything is equally important, without what kind of person because other work can't get done. So we really do need to rely on each other, just like in organic chemistry, you know, to create bonds with different chemicals. Everything is important, every every part of that chemical reaction is important. And in Human Design, every person, no matter what your design is, we're all meant to do certain kinds of work. But again, having the energy other people in different aspects and areas of our lives is huge. I know for me, personally, when I learned that networking and talking to people, I used to hate the word networking, like I don't want to go to a networking event. I mean, that sounds terrifying to me. I don't want to go do that as an introvert. Like, that was my worst nightmare. But now the ability to understand that, that's how people get to know me. And that's how people come into my world. That's how people come to do work with me is through that relationship and that connecting. And so the weeks when I don't get to connect with people, I feel really energetically low. And now that I understand that I can fill my week with things that fill me up, because I need that energy, you know, because, again, as projectors, we don't have a ton of it. So being able to find people who can fill in those gaps is really important. Just like you said, you haven't you have an undefined throat. I have a defined throat. So I think part of the reason we communicate so well is because of that, right? We're filling in the energetic gaps for each other and be able to, to give to each other and complete the circuit. I guess maybe I can use that analogy.

Brittia Kubeczka 39:22
Yeah, I think that's a great analogy. And that's what it is too, you know. Being able to kind of draw off Mani Gens and Generators that we hang around, like we can, we can draw off their energy because we feel their energy and we can we can take a little bit of it that we need, but then we might have to back off and be like, okay, now I'm gonna hide it my hole. You know, kind of calm down a little bit, and they might still be managing over here. And that's totally okay. Like, that's what, that's what it is. It's just that completion of the circuit, you know, and I too have a bachelor's degree in science of health science. So I mean, I totally dig into all of this. And you can go as far as to seeing which centers connect to which body organs. And as a stenographer, I literally look at people's insides with sound with energy. And, and just knowing the difference that things bounce off, you know different organs differently, and they come back to you. And that's what it is, it's, it's the energy that you're putting off is going to bounce off somebody, and it's going to come back to you, in whatever way you're able to receive it. But knowing you know, what, what center connects to which body organ? And I'm like, well, that's why so many people, you know, have gallbladder disease, or That's why, like, you know, I should start asking them like, is your, you know, heart centered. They'll think I'm crazy. But you know, it really is all connected. And it's so fascinating to me, I could talk about it all day.

Yong Pratt 40:49
Oh, my gosh, it is fascinating now that you're saying this about different organs, and you can see it through the work that you do. I think I'd be totally right, I wouldn't work all the time just to find out actions and talk to people. And that sounds amazing to me. And I know that I know, you're fortunate to get to do that. And I know you're leaning more into this human design world, which I think is awesome, because we get to go on this journey together. And for all of your clients, including myself, who've gotten readings from you. I mean, again, knowing more about yourself is having the power to go out there and showing up and having that confirmation, like you said not the permission, right? Because we're taught from kids to ask for permission. So I think in my head, that word was like okay, permission, but confirmation, like you said, No, I'm your human design, understanding how it all relates, understanding that this exchange of energy in our bodies, and with other people, these are all the things that make this idea of Human Design. so fascinating. There's so many facets, so many layers there. But I just It is so it is so esoterical in my head. I mean, I'm not there yet to where I can understand, I read some things thinking, I don't even think that I understand that. However, I'm curious. And I think this lifetime, the more curious we can be about the people, in our families, the people that we serve in our businesses, I think that's what really drives us forward is having that curiosity and wanting to do these experiments and find out more about ourselves in the process.

Brittia Kubeczka 42:22
Yeah, it's all about connection. We're human, we're mammals, we, we need and we crave and we desire, that connection with other humans. You know, and and I think this human design is just a way to like, see into other people and, and projectors, as a whole, we're meant to be that guy, then we're meant to kind of lead people on their journeys. That's, that's just who we are meant to be. And everything in my design and profile is, says that this is what I'm here to do. I'm here to lead people on their journey and, and I'm the one that's walking up that mountain so I can turn around and help you up as well.

Yong Pratt 42:59
Amazing. Thank you so much for sharing your vast amount of knowledge. I know, you've inspired many more future conversations, and hopefully here on the podcast with you. But this idea of Human Design and understanding and knowing ourselves, and then using that information and applying it having the power to go do these things, having confirmation that it's okay to show up and all of our craziness and our weirdness and our quirks. Those things are things we need to embrace because they help us to differentiate ourselves between other people who may do the same things. And that is okay. But everybody, all of you listening right now...We're all placed on this earth to do really important work. We were not placed here just to, you know, be okay. In life, we're here to really just excel and Human Design is one of the most fascinating tools to help us to understand ourselves. So Brittia, thank you so much from the bottom of my heart for coming to be here and sharing your wealth of knowledge in this amazing arena.

Brittia Kubeczka 43:59
Thank you for having me. I'm so glad to share. Like I said it, it does it just lights me up to talk about it. And I hope you guys all discover your designs and tell us tag us in when you take your body graph. Tell us what type you are.

Yong Pratt 44:14
Yeah, absolutely. And when this podcast publishes, you can come over to the website to and share with us there and I'll tag Britta. I'll make sure all of her links are directly on that web page. So you can you can go see what she's up to see how she is exploring Human Design. See how she is helping people. Because just knowing this information about yourself can literally change the way you're showing up the way you feel about yourself, the way you relate to others and most importantly, how you connect with others because that is what the world is about is about connection. So thank you for connecting with me for tm until next time.

Yong Pratt 44:46
So what did you think? Are you as excited about human design as I am? I know our conversation today with Brittia really inspired me to think about a lot more conversations that I want to have with her and future guests as well, about this idea of showing up as our real, true authentic selves, and of course, amplifying our awesome. Before you go. Come on over to today's show notes at www.Yong pratt.com/316 and share your biggest takeaways or ahas from this episode with Brittia. And if you know someone that would appreciate this episode, please feel free to share it with him. Next week you'll meet our final Human Design expert Uma Girish and the serendipitous events that led to our meeting. Catch you then Cheers.

Yong Pratt 45:35
Thanks for tuning in to the amplify your awesome podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!

Quotes & Images for Sharing

On Air with Todd

On Air with Todd

Todd Ross and I have known one another for years. His lovely daughters were students of mine for years back when I ran my performing arts school.

We recently reconnected and discovered a mutual love for all things entrepreneurship. I’m honored to be part of his brand new podcast, On Air with Todd.

Todd is a featured guest expert and launch partner for Season 5 on my own podcast, Amplify Your Awesome™.

Episode 295 – From Marine Corps and Corporate to Entrepreneur and Coach Part 1

Episode 303 – From Marine Corps and Corporate to Entrepreneur and Coach Part 2

In this On Air with Todd episode, you’ll hear about how we reconnected, my entrepreneurial backstory, and how I help entrepreneurs – just like you – Amplify Your Awesome™!

Have questions?

Drop them 👇 or head over to my FB community, the Arena of Awesome.

Bloom Where You’re Planted with Human Design

Bloom Where You’re Planted with Human Design

Yong Pratt  [0:00]  

We’re kicking off this new year with a three-episode miniseries diving a little deeper into Human Design, one of my all-time favorite subjects. You’ll find out what human design really is and how to discover yours. You’re going to meet three amazing business owners that have woven Human Design into their businesses and the unique ways in which they’ve done so to serve their tribes on a deeper level. So let’s get to it with our very first Human Design expert, Rebecca Tervo.


Yong Pratt  [1:16]  

Hey there, Amplifiers and welcome back to another episode of The Amplify Your Awesome podcast. I’m so excited to introduce you to today’s guest. Rebecca Tervo is a certified life coach, best selling author, transformational retreat leader, and Human Design teacher who helps female entrepreneurs embrace who they are, and their unique gifts, so that they can build a life and a business they love. Rebecca, I am so thrilled you’re here today. 


Rebecca Tervo  [2:35]  

Discover Rebecca’s journey from CPA to coaching and Human Design


Rebecca Tervo  [6:40]  

How letting go of being a rule follower had led to more alignment, energy, and fun in business it was all good 


Rebecca Tervo  [13:52]  

Human Design Energy Types, how our childhood conditioning can work against our Type and what HD can teach us.


Rebecca Tervo  [17:00]  

Doing things that don’t light us up keeps us from our living our bigger purpose


Rebecca Tervo  [19:50]  

The 5 Human Design Energy Types and a wonderful analogy for understanding them


Rebecca Tervo  [25:23]  

How Human Design has helped Rebecca shape her business and how she works with clients


Rebecca Tervo  [27:25]  

An example of why different energy types work well together


Rebecca Tervo  [28:18]  

Find out more about Rebecca and her Renew and Bloom 2021 Retreat on her Website.


Read Full Transcript

Yong Pratt 0:00
We're kicking off this new year with a three episode miniseries diving a little deeper into Human Design, one of my all time favorite subjects. You'll find out what human design really is and how to discover yours. You're going to meet three amazing business owners that have woven Human Design into their businesses and the unique ways in which they've done so to serve their tribes on a deeper level. So let's get to it with our very first Human Design expert, Rebecca Tervo.

Yong Pratt 0:33
Have you ever felt like there is something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:16
Hey there, Amplifiers and welcome back to another episode of The Amplify Your Awesome™ podcast. I'm so excited to introduce you to today's guest. Rebecca Tervo is a certified life coach, best selling author, transformational retreat leader, and Human Design teacher who helps female entrepreneurs embrace who they are, and their unique gifts, so that they can build a life and a business they love. Rebecca, I am so thrilled you're here today.

Rebecca Tervo 1:46
Thank you, Yong. Happy to be here. This is so fun.

Yong Pratt 1:50
This is so fun and I feel like you being here on the podcast is something we've been kind of mulling about and talking about for some time. So I am so grateful that you said yes. And we are taking the time to make it happen today.

Rebecca Tervo 2:05
Me too. Yes. Let's get to it.

Yong Pratt 2:08
Yes, I know, you have so many stories to tell you help women tell amazing stories by kind of uncovering some hidden things that they may not know, are within them, like their human design. Can you take us back to sort of the beginning of business for you? Because I know you've made some pretty big pivots and changes to your business recently. Can you talk us through the beginning to where you are now?

Rebecca Tervo 2:35
Yes. Yes. So the reason I got into business was well, first of all, I was a CPA for 25 years. And I you know, it was okay. I'm really good at accounting stuff for some reason. But I just, I had this feeling always that there's something bigger I'm supposed to be doing. But what really happened to shift my life was that our son died of suicide in 2012. And he was a teenager. He was 17 and it was super unexpected. And we didn't, obviously, whose prepared for this? None of us were, and I had to go through such a huge transformation in my life to find out how to live after you've lost a child to suicide, and how to support my family in living. I have three other kids, and they were all at home at the time, and a husband. And so I had to kind of take myself on a journey to figure out how to live, how to be happy, how to be an example to my children, so they can learn that this doesn't have to define our whole life. We don't just have to be about the sadness of losing our son and our brother to suicide. And so when I decided to go on that journey, I found coaching. You know I'd gone to therapy and stuff. But I found coaching. And coaching really taught me some amazing tools to help me get through my grief. So what happened is one day I decided that I was just going to quit my job. And I was working as a finance director at a foundation at a university. So I had a pretty high up position. A lot of people thought that I had the best job, like they would want that job and everybody would want that job. Why would you quit? How silly, right? I had a lot there was a lot of resistance against me quitting my job and to start a business. But what I really felt called to do was share my story and to help other women. I found there wasn't a lot of support for me as a parent who had lost a child to suicide. I mean, there was very little support. Let's just say it that way. I wanted to connect with other moms who had lost children. I couldn't find this and I thought this must be my purpose. I felt drawn to to build some kind of community and in connection with with other moms. And so I went into life coaching and I decided to go into grief coaching and I helped women to Yeah, it was very focused on suicide loss because it's such a unique there's a very difference between someone who loses a child in an accident, which is terrible. And someone who loses a child to suicide. There's just a different flavor to it. So I wrote a book, like I said, that book went bonkers. And I thought, wow, I can really help people with this. So I did that for a few years. And, and it was fine. And it taught me a lot about coaching and holding space for people and helping people through their grief. I had retreats. All the things. But there came a point where I just didn't feel fulfilled anymore with that, like, I felt like there was a bigger calling, and what was that and I was having a hard time motivating myself to really want to continue even coaching clients anymore. Like, it wasn't fun. And, and I don't think work always has to be fun. But in my life, I wanted more fun.

Yong Pratt 5:49
And I love that you found coaching. And you were able to take that energy, and share with other moms who really needed this help and support that you couldn't find. So even though this was a harrowing journey for you, the fact that you were able to turn it positively and, and really be of service to other people who needed you to hold space for them. That is really huge. And I know you said the word fun. Not that business always seems to be fun. But I know you. And I know that's one of your values is having fun during work. So I want to commend you for going on that journey, and finding your way to the other side. Because now what you're doing is helping women get past that grief and really start to bloom. And I'll have you share this idea of of blooming where you're planted in just a moment. But I just want to commend you for being so open and honest with me today. Thank you.

Rebecca Tervo 6:40
Yes, I enjoy talking about it, actually. So the other thing I was gonna say is once I really decided that it's okay to lean into wanting to have more fun in your life, and why can't fun be in your business? I just decided that I get to have fun in my business. So what happened then is, I found Well, for one thing, I found Human Design. Okay and that I think that tool right there made a switch for me when I learned about like my unique gifts and why I want to probably have fun. Like my connections and friendship things and a lot of connection and communication in my human design chart. It was like the focusing on just grief wasn't really fulfilling a lot of the things that showed up as my gifts in my chart, which is probably why I was feeling like I was here for something bigger even. Which how can it be bigger than helping people through their grief? I don't know. But I was like, no. There's something bigger. And that's when I started leaning into my own Human Design. And it's just been what a fascinating journey. And to allow myself to let go of this foundation I built for myself of of like coaching and it had to be the Certain Way. Like I had this idea of how many business was supposed to be and how it had to be. And I'm a great rule follower, which has actually worked against me in a lot of ways. And so I was like letting go of those rules. And being more in alignment with my energy design is like, Whoa, that has been mind blowing. And it's hard sometimes to shift that it really is. But I've been doing it for about a year I've been working on this. And it's been really the most amazing, fun journey. I've gotten to meet a bunch of new people learn a bunch of new things, which I'm also a learner, and teach these concepts which are so fascinating. So I totally have all the tools in my coaching belt that I've learned over the years. But also now I have this new tool. And I'm taking them and putting them together and helping women because I feel like I bloomed into somebody new into my into my life. Like in a big way. Recently, I just feel everybody can even feel the shift in energy. You know, it was all good when I was a grief coach. Oh, yes. That's so good. It's so needed. This is what I heard before. But now I'm like, everybody's like, you're so excited and passionate and like, Yes, I am. So I can feel the difference. And people can feel the difference. I think that's really important. When you're having a business like, Can you bring the energy of your passion into it?

Yong Pratt 9:13
Yeah, absolutely. That passion part is so important. And I've been privileged enough to see you bloom. You're in the process of blooming into this new person during our work together. And it's been so much fun for me to see you have so much fun in your business because that energy is definitely translating across time and space via video, and everything that you're creating. So I love seeing that. And as a fellow rule follower, or shall we shall I say recovering rule follower. I totally get it for years and years. I did business the way I thought other people wanted me to, or I did it in a way that I was following someone else's success. And then I wasn't seeing the successes they were having and I almost gave up this entrepreneurial journey because I thought there was something wrong with me because I never saw the successes that my peers saw. And it was it was just draining to know that, you know, I wasn't able to measure up, but I just felt like, you know, there really is just something missing. So for me as well, when I discovered Human Design, it was, it was as if all the pieces in this crazy puzzle somehow magically aligned. And you know, the heavens opened up the the stars were shining, the sun was shining, and this beautiful light, all of a sudden, was in front of me, and the answers were there.

Yong Pratt 10:35
So let's, let's dive into human design. Because I know not everyone who listens to the podcast is familiar with human design. So can you start by telling us what human design is?

Rebecca Tervo 10:46
Well, I just want to say like, in general, if you think of all those personality tests, like the strengths finders and Myers Briggs, and enneagram, which I've never dug into enneagram, but you know, all of those things, they really, it's this is like a really deep in depth personality test. It's like a good overview. It's, it's like so specific, and so unique to each individual person. And I think for me, it's way more useful than Yeah, those other things are useful, but in a more general way, this is actually based on science. So this is only human design is only based on the date and time you were born. That's amazing. Like, how can you tell me anything about myself based on only my birthday, but it's based on you know, I-ching, astrology, Kabbalah like, you don't even have to know what those things mean. But there's like five different sciences that go into human design. And I, me, being a researcher, teacher, learner type just thinks it's all fascinating. Oh, my God, what does this mean? You know, there's so many details. But I would, I would say, for people just to even know, like, people have made such big shifts in their life, even knowing their type, their decision making authority, like just knowing some basics, and leaning more into those is super amazing, right? I just love you can put so much strategy together with human design.

Yong Pratt 12:09
Yeah. And it's been such a fun journey for me too. Because now that I get to take what I know, too, I'm not as much as a researcher, as you, I do love all the sciency bits. I'm kind of a science nerd. But I just get to now take the parts that really are meaningful to me. And when I work with, with clients, such as yourself, it's so nice to be able to know how to ask questions, or to help you move to the next level, based on how you design, how your design and how you're meant to show up in the world, how you're meant to engage with people. It's such a fascinating process. And it's been so much fun for me to, you know, pull these charts on my clients. You know, just to kind of get the basics of what they're about. And just to sort of say to them, Hey, did you know, I know this about you. And then they say, oh, how did you know that about me? Right? It's almost like we can be fortune tellers. But that's, I mean, it's not even like that it really is sort of just this, this beautiful way of looking at everything and your personality and, and how you interact with people how much energy you have, like there's so many facets of human design. So now that we kind of have a basic understanding that it's like a, it's like a personality test on steroids. Like it's so specific per person. And even two people born on the same time in the same day, will have different charts, which is really fascinating, a little bit different than regular astrology, where you can read your horoscope. Right. And it's kind of just generalized. This is very specific, and it's so fascinating. So what is the first thing when you're talking to somebody about human design? What is the first thing you want them to know about? Why they might want to discover their own human design?

Rebecca Tervo 13:52
Well, I think that there's this really interesting quote, and I wish I had it in front of me, but from the founder, the synthesizer, my mentor likes to say, the synthesizer of Human Design, because all the stuff was there. He just put it together and synthesized it. But one of his quotes talks about how, what we've always been able to rely on, we never have relied on something like that, or what we and what we've never been able to rely on is what we always rely on. Basically, what he says is that we get conditioned into acting and being a certain way. And then we just think, well, this is the way our life and then there's so much struggle, there's so much frustration. There's so much anger, bitterness, resentment, but it's because it's not easy and flowing because we're not really living in alignment with how we were actually designed to be. It's so fascinating, that it can make such a difference when you know this. It's crazy. I mean, the people who are projector or manifester energies, which don't really have the sacral center, they're over here trying to be the man the manifesting generators and generators. It's like two totally Different kinds of energy. But it's like we're we're just kind of conditioned, I guess that's the best word to use, right? We're conditioned. When we're growing up, we're told you have to think and plan and act and think and like we were told to be really logical. And what human design allows you to be a see how can you really be into your body? Well, how can you make decisions with your body with your decision making strategy, which has nothing to do with your brain? Your brain isn't here really to make decisions. I think that's interesting. And that's maybe a side path. But when we learn how to really be in our body, it's just so amazing how life can feel so much easier. And that's, I think, what human design is here to teach us.

Yong Pratt 15:42
Absolutely. And you said it so beautifully, that it's really just a way to know ourselves better. And, and that fact, I mean, when I learned that I was a projector, and like you said, most of the world, we grow up knowing that, okay, if you want to achieve something like going to college. You have to work really hard. You have to get good grades. You have to hustle, hustle, hustle, and there's no time for sleep. There's no time for rest. There's no time for anything other than doing that thing to achieve that goal. And for some people like myself as a projector, when I discovered that, and I gave myself permission to stop hustling, oh, my goodness, it was like these weights lifted off my shoulders, and I could breathe again. Because I knew I didn't have to show up that way. Unfortunately, though, I think in this world, especially of online business, the people we see out there doing all these things probably are the you know, the more energetic types, they're not the projectors of the world going out and making all these things happen. But because that's what we see. And that's what we've been conditioned to believe we need to do. It's an interesting process to understand that. It's okay to show up differently in your business.

Rebecca Tervo 17:00
Yes, and I would say to about those people, what I have decided, and what I've come to believe is that, even if those people never understand their human design, somehow they have learned how to live better into their energy. I think in some way they are in alignment. And like, if you're a manifesting generator or generator, like I'm a generator type, it's like we need to do things that light us up. So many of us are taught like, No, you just go do what you're good at. But what you're good at might not light you up exactly right. Like if you go Just do what you're good at, like I'm good at accounting, but it's not really lighting me up anymore. So if I just cauce I'm good at this, I'm good at this, I'm good at this. Well, then I'm just like totally disregarding where my body and energy feels like it wants to be in what a bigger purpose could be or what some other gifts could be. And I just feel like some people who've just been super successful, they've probably learned to lean into that for themselves. They leaned into where their body took them, instead of letting their brain take over. Ignore it just focus here, right? I think that's what what's going on.

Yong Pratt 18:10
Yeah. And I think some people just are naturally more attuned to that they're aligned without it without even knowing they're aligned, right? They don't maybe want to dive in. But they somehow have this knowing of their intuition, or their energy, they're really they're really empathic or they just are guided by their own internal navigational system. Yeah, they probably already understand it, like you said, and are living it. But for those of us like myself, I mean, I really had to dive in and say, Whoa, really, I can actually show up in business and only work a couple hours a day, because I don't have the energy to do that. Like, that's always what I wanted to do. And I've talked about doing things the easy way and simplifying and automating and doing these things. So I've been testing these things like that was where I wanted to go without even knowing my human design. I wanted to make things as fast and as efficient as possible. So when I learned that I was a projector, and that's kind of my skill set to be able to create systems and visualize systems and put things into place. He was like, Oh, that's really cool. It's like, yeah, someone reading a page out of my diary and saying, and knowing exactly like what I have been through before. And that was the weirdest sensation because it was almost like that deja vu moment, like, Wait, did that already happen? Like, did that happen already? is it happening now? Like, you know, it's one of those fun things. And so it's been a such a fun journey to dive into it. And I know that you go really deep with your clients. And you talked about a couple of the different types. So when it comes to human design, can you talk us through the different types like the different I guess titles of the different types of human design you can have?

Rebecca Tervo 19:50
Yes. So one way that I have learned to describe it, which might make sense for many people, so I usually use this for my clients is like if we were building The town there's five energy types. The first type is a manifester. That would be the developer, they have this big vision. They're not like they don't even, they're not influenced by anybody outside of themselves. It's like they get a download from God or something, or like, the universe sends them like draw, and they're like, oh, and they can totally see this vision and they have this big vision. They're like, this is where we need to build this town, this is what its gonna look like, that's their job is to keep initiating, that's all manifester manifestos are here to do. Then there's our projectors, like young and projectors are really good at seeing that vision and taking it and being the architect of it, they can like put it down on paper and plan it out and gather the resources, like they can see how to make it work. Right, the manifest whose job is to initiate, the projectors are here to like put together the plan, right to make it work. Now then there's the like, I'm a manifesting generator. So there's generators and manifesting generators, were the ones that are builders, like we're gonna build the town. So we're really good at like taking a lot of action, based on someone's plan, like, we're really good at that stuff. I'm like, generators are more focused, step by step people. And manifesting generators, like me are more like trying to do a bunch of things at the same time. But in that way, we find deficiencies in the process. So it's kind of our job to be interested in doing a lot of different things. It's like multitasking to the nth degree. And I actually thought that was bad about me. Before I found out my human design, I'm like, Oh, well, this is just how I'm designed, perfect. Like, it's funny how you just allow yourself to be who you are. And then the reflectors, which is the last type, which is there's only 1% of the population, they'd be like the interior designers, probably of the rooms or the houses, because they can come in and soak up the environment. And they know they just have like a knowing of what needs to happen, or what how the space needs to look or how it needs to feel, depending on the people that are going to be living there. That's the best way I can really describe it. It's really fun, though, to think about what is your place in that process?

Yong Pratt 22:02
Yeah, a really fun way to to be able to think about building a town and where you would fall into that and where your skill sets lie. So if you could just take a moment as you're listening and think about the things that you're good at. Do you like to do a lot of things at the same time, like Rebecca, and you, maybe you're a manifesting generator. Do you like to be the architect and plan these things? Are you the visionary person? Are you the person who would come in and decorate? You know, without even knowing your human design and pulling your chart, based on what Rebecca has shared with us in her descriptions? It really can tell us a lot about what we know about ourselves, and not just the brain thinking we know these things, but really just knowing them to our to the depths of our core. Because that's really sort of where human design is. It's not it's not a brain type thinking. It's the whole system working together. And decisions are not made with the brain, which is so counterintuitive to popular.

Rebecca Tervo 23:00
Yeah, very counterintuitive. There is one decision making type, which I mean, without going into all of those, but there is one where it's like they need to kind of bounce ideas off of people. But that would be almost like the closest thing I could say to anybody having any kind of decision making that they need to use their head. Like, yeah, I mean, into our body. Right? what feels right. Yeah,

Yong Pratt 23:22
Yeah and the feeling and, and I know, growing up, you know, we hear a lot about how men usually aren't as feeling women have more feelings, we're more emotional. And it's interesting, because in Human Design, it doesn't work like that. There's not like the male and the female. Because, you know, everyone has a combination of both of these things. And it's okay for the men to be emotional. So I think it's empowering in so many ways, especially to the men in the world, who've always grown up in a very kind of macho environment, to now step back and understand, oh, wait, it's okay. It's okay for me to have that ability to feel emotions and to to really be able to make decisions based on emotion sometimes, yeah.

Rebecca Tervo 24:07
Yeah. I mean, I think that there's half about half of the population has a defined emotion center, and half don't. So some of us are empathic, and some are giving off our emotions, and it's men and women. It doesn't matter if you're male or female. Right? It goes both. With both so yeah, good point.

Yong Pratt 24:26
Yeah, there's so many different facets and and we could probably talk about human design for the next several hours, and still not even into every bit of it, because there's just so much to learn. And I feel like you know, because there is that wealth of knowledge. You know, I'm learning what is working for me and like anything, I tell my students all the time, you know, if I share something with you, take what works for you, and then what doesn't work for you go ahead and let that just be. You don't need to deal with that. Just, you know, it feels good. If it works for you, and it's efficient do that. And Human Design has been the same way for me. So let's shift gears a little bit and talk about this new business of yours. Because it's something you've shifted into recently. You have this beautiful, visual aspect to your business. So when you're out there wanting to connect with your dream clients, how are you using your content to connect with him?

Rebecca Tervo 25:23
Yeah, well, I mean, so part of my design is I'm a teacher, right? So one thing I, I'm bringing into my business and knowing how to use content is by teaching through content. So I'm not as much a creator, or there's other things you could be right coach, I'm not as much of a coach as I am a teacher. So me leaning into the teaching part. And being able to share like, here's what I've learned, and all my research about these things, I think helps draw people in. Also, I know Yong, you're helping me with this, of taking my content and being able to use it on different platforms. But because I'm a manifesting generator, I am not the kind who's going to be really focused on putting these processes step by step into place. It's just not my strength, to be honest. I love systems, I was an accountant, for Pete's sakes, I had to run system. But I can tell you that I'm so much better at being able to just use my creative energy in all the different places without having to worry about putting all the systems in. So it's young is helping me do is put a system in so amazing. This is exactly what I need. so thankful for it.

Yong Pratt 26:40
Well, it's been so much fun, right? I think you're having fun, I'm having fun. Like, we get to be able to tap into each other's energy as well, yeah, this process, and use my strengths as a projector to help you focus as a manifesting generator to get the things done and implemented in your business. So it's such a cool thing to watch, unfold. And it's been such a joy to sort of go into this process with you to be able to plan things out and then help you take the steps to make them happen. Because I know you have so many ideas all the time, which is which is awesome. We just want to make sure that we're getting you know these systems in place, because I know you want to hire people and have them do those things. Because your energy is better spent on teaching others what you know. Yeah.

Rebecca Tervo 27:25
Yes. I mean, that's where I want to spend all my time, to be honest, is teaching and creating content. Like I love creating. But the actual other part after that is like, you know, so yes. So yes, that's what I'm doing right now, with my businesses young is helping me put the systems in place.

Yong Pratt 27:47
Yeah, I love it. And I know you have something really exciting coming up in a couple weeks. And I want you to share what it is because it really takes into account this human design idea and using your skills as a coach and what you were doing in the grief space, and puts everything together in a really, really beautiful way. And again, I want you to talk about the visual imagery behind everything you're doing. Because I think that will set the tone for explaining your event coming up. Yes,

Rebecca Tervo 28:18
I yes. So actually, my business seems to be evolving around flowers. So blooming, right blooming is like a big part of I feel like what my transition has been from losing a son to suicide to blooming into a new business to blooming into another new business. Like I just we just continue the blooming process. So I have a retreat coming up. And I'm going to be I do regular retreats. I do retreats every year. So this retreat is in January, right. And we're this is coming out in January. I know we're recording it ahead of time, but so my retreat is going to be called Renew and Bloom, and it's Renew and Bloom 2021. So what I want this retreat to be about and what it's my intention is, is that we're going to come in, we're going to clear out the energy from 2020. Right? There's a lot of energy. By 2020. I was to clear that out what doesn't work anymore, you know, something's not working. We're going to look at our human design as a tool to figure out what do you want to do? Like use your energy in the best way in your business in 2021. So there's going to be some intentions. We're going to create some maybe plans, but it's going to be using the tool of Human Design and also using that subconscious programming tools that I have for really sinking into, you know, knowing what your inner guidance is saying not it's not about what I think you should do or what anybody else. What is your inner guidance thing. So this is what this retreat is going to be about. And I think it's going to be a great I keep this small, these are intimate like 10 people so there might be still a few spaces when we talk You know, and I'll have a link in my, on my website, you can go check out if there's space left. But yes, I would love for everybody to check it out.

Yong Pratt 30:09
So I wanted to take a moment and just think about this image of the flower. Because if you think about where a flower starts as this seed, and it goes through all these different phases of growing and blooming, and then it goes into dormancy and kind of goes again. So if you think about that, in relation to your business, and the parallels in your business, and in your life as a whole, it's such a beautiful picture of thinking, Okay, I get to bloom into this beautiful flower this year, and maybe next year, it'll be a different kind of flower. And that idea of, at the end of your life, you will have bloomed an entire garden of gorgeous flowers. I mean, thinking about that, I mean, it just makes me giddy inside thinking, Oh, I did that, you know, yes, we can think about business as these beautiful flowers we plant. I just, there's just something magical about it. So when you share this idea with me, I mean, immediately brought up so many visual like beautifully visual images in mind. So kudos.

Rebecca Tervo 31:06
Oh, and I forgot to say so that is part of this. This is about planting the seeds for 2021. Right? We're gonna be in January, we're kind of in a dormant stage. Just think of winter and dormancy. And, you know, what does your garden do in the winter? Right, but it's like you're getting ready to bloom this next season, right? So that's what I want this, this retreat is about that. So my retreats will go along with those seasons and flowers like, so. Yeah. If you're interested in renewing and planting for 2021 yet, come check it out. It's gonna be fun.

Yong Pratt 31:41
And Rebecca, give us the website address. So we can come check that out as well. Yes,

Rebecca Tervo 31:46
I mean, it's going to be a link on www.RebeccaTervo.com. So, and will you have a link in the show notes?

Yong Pratt 31:51
Yeah, I will absolutely put a link in today's show notes of this episode. So you can, you can just visit the show notes page and get linked directly to all the information you need about Rebecca's upcoming retreats. So if you're somebody who is ready to bloom, and you like this idea of, of growing, and you would love Rebecca's help, and knowing your human design, and her subconscious tools that she has, and she has a whole arsenal of tools, she's learned so many things, when she tells me of all the things she's been learning in the past year, even. I'm blown away, because there are so many modalities that she's bringing into her programs. And I can't wait for all of you to learn more, and get her help to really sort of start to bloom, where you're planted, despite any other circumstances that are external to you, because we all had those. But how do you thrive in any sort of environment and move forward? I love it.

Rebecca Tervo 32:46
Yes, exactly. That's beautifully said. Thank you.

Yong Pratt 32:51
My pleasure. And I just this whole idea, just, you know, gives me pleasure to talk about because it's so fun. And you know, your value is fun. I've been trying to embrace fun, because, you know, if business if life isn't fun, you know. I think there's that bumper sticker if life isn't if something isn't fun, why do it sort of thing, right? So it's all about having fun, definitely connect with Rebecca. I'd love for you to go into her her experience and come out on the other side with more tools to really grow your business into the business of your dreams, which of course then translates you having this beautifully designed life. So Rebecca, thank you so much for being here today.

Rebecca Tervo 33:34
Fantastic thank you Yong.

Yong Pratt 33:36
Are you ready to dive in and discover your human design plus continue this conversation? Head on over to today's show notes at www.YongPratt.com/ 315 so we can do just that. Next week, you'll meet our second Human Design expert, Brittia Kubezca. And how she pivoted her business in a big way to focus on helping others understand their unique Human Design. Catch you then. Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any chips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and amplify your awesome


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Amplify Your Awesome™ Podcast - Yong Pratt - Rebecca Tervo
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From Performing Arts Studio Owner to Dr. Content Part 2

From Performing Arts Studio Owner to Dr. Content Part 2

Have you ever been a people pleaser or a rule follower?

If so, you’ll want to stick around for today’s episode with moi (Yong) as I share how I’ve been working to overcome my desire to please everyone around me, giving up my dreams to appease them, and how I’ve stopped following what others are doing to build their businesses so I can build one expertly designed around everything that makes me awesome.

My Story Part 2

On Episode #300, I shared the story of how I went from Performing Arts Studio Owner to Doctor Content and celebrated another milestone on the podcast.

In the episode, I shared my #1 tip for building a business to Amplify Your Awesome™

What I didn’t share was how I discovered the REAL me 20 years later and how you can do the same today on episode 314.

Welcome to the 62nd, and final episode of 2020!

This year has been quite a roller coaster yet the one constant, and a never-ending source of joy I’ve had through the year is this podcast.  

If you would have asked me back in 2013 when I first started podcasting if I’d still be podcasting today, I probably would have laughed.

Never did I imagine that podcasting would become such an integral part of who I am and how I show up and serve others.

I love podcasting more than ever!

One of my greatest joys now is helping you to Amplify Your Awesome™ with your own podcast. What’s even more fun is to show you how to turn your podcast into endless pieces of content you can use to connect with more of the right people and monetize. And at the end of this podcast, I’m going to share something special I’ve been working on to help you lean into 2021 and really turn up the volume in your business.

Before we get there, I promised to share with you how I discovered the REAL me 20+ years into my entrepreneurial journey.

For this story to make sense,

I want to take you back to my childhood.

I was painfully shy as a child and disliked any type of spotlight. All I wanted was to be like everyone else and fit in which was a difficult task being a half-asian kid with red hair, green eyes, freckles and an unusual name in a town full of people that looked nothing like me.

Even though I had a strong desire to want to fit it, I always wanted to do things my own way which always took longer than if I had followed the “rules.”

I was always experimenting with alternative ways to do things like making my own beaded jewelry instead of buying it. 

If you were a child of the 80s and 90s, you know what I’m talking about. I had so many beads and the money I would make from babysitting or part-time jobs was used to buy more beads and supplies.

  • Beads on safety pins strung onto elastic. 
  • Beading on a loom to make intricate patterns which proved to be way harder than I thought so that didn’t last long. 

I’d usually keep these pieces for myself but would rarely wear them for fear of standing out.

Or I’d give the pieces away to friends secretly wishing I could sell them, but never did. I just didn’t know that making things and selling them was a real thing.

I dreamed of becoming a famous artist and writer.

To this day, I still have journals full of poems and short stories, and drawing. Having a short story published in a local writer’s festival book and an award for a local art contest were highlights.

No one I knew was a writer or an artist. Everyone in my life worked real jobs where they were expected to show up at a certain time every day. My mom usually worked 2. Even though I loved reading and knew people became writers, it didn’t seem like a real possibility.

Instead, when asked by well-intentioned adults, I spouted off practical careers like teacher, lawyer, or doctor all of which were always praised.

I think this is why when choosing a college for myself, I headed to a place where I wouldn’t know anyone – less expectation and pressure to build a life that those around me would praise.

I went off to college 2 weeks after graduation because I was done living in a small town where everyone knew me. And it was that first semester in summer school that I discovered dance at age of 18. 

I set out to study pre-med at Weber State University and in that first semester, I needed an elective so chose Modern Dance. Though I was on my high school dance team, I had never taken a real dance class in a studio. 

It didn’t take long before that dance class became my favorite. I quickly found that dance was home to me. It gave me the space and freedom to leave everything on the floor and express myself in a way I had never done before. Dance brought me joy. It made me want to be the best version of myself. It became my playground, my laboratory, and my safe place to escape the rest of my college experience which wasn’t so hot. The more I danced, the more I wanted to dance which really got in the way of school.

Oddly enough, it turns out late-night rehearsals don’t mix well with 7:30 am science classes. This was especially true when these classes were held in large lecture halls with professors that insisted on turning the light off to lecture using old school slide projectors…

After meeting my family through dance, traveling, and performing throughout that first year of college, I made a decision to stop dancing because it was getting in the way of academics. 

I reasoned that I’d have more time to focus on my real schoolwork without having the distraction of dance. I needed to get serious about my schoolwork to become a doctor because dance was in no way a profession as much as I loved it. 

So I made a drastic move and left dance and Utah to transfer to the University of Nevada where I ultimately graduated with a degree, not in pre-med, but Health Education.

Once in Reno, it didn’t take long to realize that I was miserable without dance. I was actually doing worse in school without it so jumped back in eagerly. It didn’t take long before dance was a main focus in my life and despite the fact that I had only been training for a little over a year, I was asked to teach dance at a local studio and was invited to become part of a professional company.

With dance back in my life in a big way, I was so much happier which proved to be key in getting better grades. 

But I still wasn’t ready to declare dance as what I wanted to do with the rest of my life. I still didn’t see it as a REAL career. I needed to be pragmatic after all and get a real job with my degree.

From that moment on, I made a lot of decisions in my life that many people thought were crazy or totally random. I’d often get looks of pity or curiosity as I shared my latest plans. I did things like 

→ Packing up a suitcase and a backpack to travel and perform across the globe.

→ Took a position with Americorps as a grant writer and health education specialist that paid only a small stipend meaning I had to move back in with my parents as a college graduate and world traveler

→ Called up the local college to ask about teaching dance when I couldn’t find classes for myself to take in our small town

→ Opened a dance studio with a partner because I knew I couldn’t run a studio by myself and took it over completely after just 3 months

→ Strategically downsized the studio until I closed its doors after 17 years after serving thousands of students to build a business online which of course led me to where I am today being Dr. Content

→ Rebranding this very podcast 4 times to land on a version that allows me to openly and honestly share the real me

And the thing that’s made this new season possible and has given me the space to open up and share so honestly is discovering my Human Design.

I had my first introduction to Human Design in Feb of 2020 and since then I’ve discovered more about myself than I have in the last 40.

Since discovering that I’m a 4/6 Emotional Energy Projector, I’ve learned that my gift to the world is seeing connections where most don’t. 

I have an uncanny knack for seeing opportunities, especially in a biz, that most often don’t see. In this life, I’m meant to be a guide for others, not the worker bee.

During my Human Design experiment thus far, 

I’ve come to understand: 

→ Why my childhood was one of experimentation and wanting to do things my own way

→ Why past decisions and experiences turned out the way they did, both positively and negatively

→ Why trying to do all.the.things in a business is so draining for me and not how I’m meant to live

Every day, I discover more about myself and how to:

→ Make decisions that support me even though it may take longer than I want it to

→ Work most efficiently to preserve the little energy I do have

→ Be patient as I wait for the invitations I’m meant to receive

Learning my human design has literally allowed me to live life as the real me fully for the first time in my life. And to fully live into the title of Dr. Content where I now get to help people strategically use their awesome content to grow their businesses by reaching more of the right people.

How Content Strategy & Choreography are alike

Interestingly enough, content strategy or strategic content mapping which I do with my private clients is exactly the same as choreographing a dance. 

Both start with a spark or an inspired thought or experience followed by a series of actions that can occur in any order and include:

  • The number of performers or pieces of content

  • The journey on which you’ll take the audience including emotional highs, lows, the music or the supporting characters

  • The resolution or goal of the piece whether dance or content.

This collision of seemingly diverse worlds – dance, and content strategy – goes to show that past experience can absolutely lend itself to whatever you want to do next in life.

– Yong Pratt

Understanding my human design has allowed me to fully embrace how the events in my life have unfolded.

It has allowed me to see my gifts more clearly and it means I can give myself the grace to not be like everyone else. 

Knowing that I’m not meant to hustle and giving myself permission to embrace the lazy ways in which I’ve been running my business (i.e., systematizing and automating as much as I can then delegating the rest) has been such a relief. 

And it turns out that doing things my lazy ways has been a way more efficient way to do business. 

Little did I know that embracing systems and automation years ago was exactly what I needed to support my Projector self. 

It also explains why seeing the opportunities in your content and your message comes so easily to me and why I’m able to help business owners mine for the gold that already exists in their content. 

Have I discovered all the nuances of myself yet? 

Not by any stretch of the imagination. 

Just when I discover one more facet, several more nuances arise and I’m okay with that. I take what I need at the moment and know that when I need to learn more, all I have to do is dive further into my chart. 

Discover your Human Design Now

As we lean into 2021 and further into season 5 of the podcast, I hope that you’re inspired to discover the real you using your human design or whatever way makes sense for you so that you can showcase all your awesomeness!

In the new year, I’ll be bringing on guest experts to dive into Human Design and how you can use it in your business to Amplify Your Awesome!

Coming YOUR way in 2021

I’ll also be opening the doors to a brand new program in the New Year called the [1:31] Content Formula™.

It’s not just another course you get and forget.

It’s an 8-week experience where you’ll implement a proven process to turn one audio or video into 31 days of digital content you can use across social media.

During our 8 weeks together, you and your VA will implement a custom strategy for automating and repurposing your awesome content so that you’ll never have to wonder what to post on social media again!

And that’s not even the best part. 

I’m going to give you my exact one-page standard operating procedures (SOPs) to implement every single step in my repurposing framework so that your Virtual Assistant can do all the work FOR you.


Because I get requests just about every day from business owners who want me to implement my repurposing framework and want me to train their VAs 1:1.

But here’s the thing.

Not everyone has the budget to hire me 1:1 to train their VAs on my framework. That’s why I’m bringing you my [1:31] Content Formula™.

– Yong Pratt

So if you have a VA or you’re looking to hire one in 2021, you can literally outsource these exact step-by-step SOPs right away.

And if that’s not enough, I have some very special bonuses waiting for you including my signature program, Podcast in a Weekend™ which will only be available inside the [1:31] Content Formula™ starting in 2021.

If you don’t already know, Podcast in a Weekend™ is my most successful DIY program where I show you how to go from zero to your very own podcast in one weekend. 

Graduates have launched their podcasts in as little as 4 hours using this program so if podcasting is on your goal list or vision board for 2021, you can make it a reality when you get the [1:31] Content Formula™


So much goodness is coming your way in 2021 and I cannot wait to share it all with you.

As this crazy year comes to a close, I wish you joy and happiness.

My wish for you is that you create a business expertly designed around who you’re meant to be and serve at your highest level, making a global impact with your message. Cheers to 2021!

– Yong Pratt

Links Mentioned in Today’s Episode

Discover your Human Design (it’s free)

From Performing Arts Studio to Dr. Content Part 1

Want more from Yong?

Join her inside The Arena of Awesome for weekly tips, tricks, and secrets to discover the real you to Amplify Your Awesome with your content.

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How To Connect With Your Dream Clients

How To Connect With Your Dream Clients

[0:00] If you’ve ever gotten to the end of your work day and panicked because you didn’t post on social media, today’s guest is here to solve that for you. She is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She’s a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz, Deb Laflamme.

[1:49] How being a Jack of All Trades and paying attention to what filled her up helped Deb become the Chief Ideapreneur of For the Love of Your Biz

[6:06] How Deb discovered her Superpowers by color-coding her activities and how you can do the same

[9:53] It’s important for us to pay attention to what fills you up and look for people who love the things that don’t fill you up.

[12:30] The importance of identifying what brings you joy and when you’re at you’re best for creating or consuming content

[13:42] Overcoming imposter syndrome and feeling unworthy at a speaking event and Deb’s super stealthy tip for helping you overcome those feelings

[23:37] How Deb uses her red pen analogy to help her clients to create content that reflects the real them PLUS her 3 step content strategy

[33:45]  “You always see the message that you need to see when you need to see it.”

[37:50] Don’t fall into the myth of needing to post on social multiple times a day

[39:43] Deb’s gift to you each and every month inside her Facebook Community, Social post ideas with Deb La Flamme,

[42:55] Deb’s #1 tip for helping you stay true to your real self and let all of your awesome shine through in your business

[45:29] Next week, you’ll hear from me on the final episode of 2020. Together, we’ll reminisce about 2020 and I’ll be diving into more of my journey from performing art studio owner to becoming doctor content. Here’s a little spoiler, I’ll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live training, sharing real-world examples of showing up as your real self in your business using your awesome content. I’ll be sure to link up the group on today’s show notes at http://www.YongPratt.com/313.

Thanks for tuning in to the Amplify Your Awesome podcast. Be sure to hit that subscribe button so you don’t miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you’re there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome!


Read Full Transcript

Yong Pratt 0:00
Have you ever felt like there is something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

if you've ever gotten to the end of your workday thinking, Oh, shoot, I didn't post anything on social media today. Well, today's guest is here to solve that for you because she is an amazing entrepreneur who helps other entrepreneurs with ideas for social media. She's a social strategist and is the Chief IdeaPreneur at For the Love of Your Biz. She's been on the podcast before and we love together geeking out about all things content. So I want to welcome back to the show Deb Laflamme.

Deb | For the Love of Your Biz 1:15
Hey, Yong. Thank you! You are speaking my love language.

Yong Pratt 1:20
Yes, you and I can talk for hours and hours. And we definitely won't make everyone listening for hours and hours to this interview. However, I knew I had to have you back on because you've been really leaning in to something a little bit different than what you used to do. But really laser focused on helping people in a particular way to stand out on social media. So before we get to those goods, can we backtrack a little bit? Can you give us a little backstory on how you got to be doing what you're doing today?

Deb | For the Love of Your Biz 1:49
Sure. Yeah. And thanks, again, for having me. It's always fun to be on your podcast. And I'll say it this time, and many more times, that you're the reason I even have a podcast myself. So I just wanted to thank you for that for inspiring me. And I know you've inspired so many other people to start getting their stories out by using podcasts as the form of medium I'll say. So my story, um, you know, I've been at this a long time. And I was just repeating this to someone recently, that I didn't wake up, you know, three months ago and start doing this. And so I just want to share that if you are listening, and you're like, Why are things not clicking yet. And it's because you do need to go through the things that you're doing to figure out what you're really good at and lean into that like Yong said. So I used to be everything to everybody. I'm pretty sure a lot of marketers and coaches and people who want to help other entrepreneurs, they can probably relate to this. If you wanted your logo done, I would do it. If you needed me to come into your brick and mortar and take pictures for your website, I did it. If you want me to help you write your email copy, I did it. And for those of you that know me, you know, that's not my favorite thing to do. So when I started looking at the things that were either taking me 10 times longer than they would take someone else, or didn't fill me up, right, I wasn't paying attention to how I felt when I was doing some of this work.

And in the last three and a half, four years, I started really paying attention to how my work felt at the end of the day. Was I excited about what happened today? And was I even more excited about waking up tomorrow morning and doing it again. And I realized very quickly that what I was good at was not all of those things - the logos, the email marketing, copy, the taking photos. I'm not a photographer. I mean, I enjoy it. But there are photographers that are far better that could be in that space, creating something so beautiful, and at the same time feeling joy while they were doing it. So I decided to pay attention to what filled me up. And that was and still is helping you market your business better by giving you those content ideas to connect with your dream clients online. And so when I even say that I can feel the joy in my voice and even like my whole body shifts. That is my superpower coming up with creative ideas to help you market better. And I jump out of bed to do that every day. And I love hopping on Facebook Lives and sharing ideas. It's, they call it my psychic superpower, right? So if I was going to be a psychic, it would be to predict what content you should share with your social media audiences.

Yong Pratt 4:39
Oh, so good. And I think so many people listening can probably resonate to the fact that when you're in a business and you know whether you've been in business for a while or you know, you're just starting out, trying to be that end all be all trying to be all things to all people while we're trying to figure out what it is we're doing because in the beginning, when we're bootstrapping things, we just feel Like, we have to take on all the responsibilities, someone asked for this? Well, yeah, I guess I can do that, I'll do that. And, and then we spread ourselves so thin. And then you get to the point that you share with us that you kind of wake up and think, wait. You know, I don't feel joy when I wake up, or I don't feel fulfilled at the end of the day. And I don't feel like I've filled myself up with the proper things. And I know lately, you've been going on this journey with tracking your energy. And I know for you when, when you're in the state, you know, I can see in your physiology on camera as well, like when you talk about your ideas, and you're there sharing your new ideas every month. I mean, you're just so lit up. And I love seeing that in you. And I'm so happy that you've reached this place. And I've been fortunate to watch this journey of your, your transitions, and you really finding this particular space, because people are listening, people are so tuned into this because this is what's missing in their business, and the fact that you can help them fill the holes and fill those gaps with your superpower. That's an amazing day.

Deb | For the Love of Your Biz 6:06
Yeah. And so it's interesting, because I know that many of your listeners are probably thinking, well, like, what's my superpower? Like, I didn't wake up one day, I had to go through all those other things. And yet, like you said, bootstrap my business like, of course, I could do those things, you know, you want me to come in and help you organize your files, I could do that, you know, I could, I could take all your business cards and enter the contacts. I mean, I literally did that I think back seven years ago, eight years ago, 10 years ago, I and you know, I love the people that I worked with.

So I want to make that really clear. It wasn't that I didn't enjoy that moment in time. But what it did was allow me to test and try and find my way. So here we are in a space where I do feel like I can do this with my eyes shut hands tied behind my back every single day. I can serve my audience in a way that they want to be served, give them ideas that are easily manageable, right. So this isn't like download a 30 page, ebook on how to market on Facebook, this is take these practical ideas and make them your own. And you know, let people connect with you based on what you share online. And I will just share that when you know what your superpower is. And if you take the time to pay attention to what fills you up. And what what you jump out of bed for like pay attention for two weeks or four weeks, write down everything that you do in a day. And use I one of the suggestions I always say is use the markers like a red, a yellow and a green. And if things feel really hard and icky, and it's a conversation you don't want to have, those are probably red, and you can just put a checkmark next to it. And if it's like, okay, like if you had to do it, it wouldn't be terrible. And that would be yellow. But if it's something that like you look forward to doing like, it's always the thing that's on your to do list that you get done right away, those are green, and channel that like pay attention to that. And I guarantee that when you identify what is green and maybe a little bit of yellow, that's okay, because that's part of running your own business and doing all the things. But the green stuff the green stuff is is is the magic potion we'll say it's it's the it's where the magic happens.

Yong Pratt 8:25
And this color coding thing is really great. Because for anyone who's out there who's a visual learner to really go through and denote what it is that is lighting you up and what is detracting and what what what, what if you could create a whole day? That's all the green mean? How did that feel? Like? How would that change business? And Deb, I know you wake up every day and everything, everything is great. There may be some yellows I know in there because we do like you said we do all have those. But being able to lean into those, those green things that bring you joy, and those things that light you up so much that you lose track of time. I know that this this idea of the flow state where you could start a project and you're so engrossed and so enraptured in what you're doing. You look up and hours have passed. When you get to that point, you know, that's one of your superpowers. And I will say that sometimes we need the people in our lives, to point out what our superpowers are to us. Because often they are the things that come the most naturally, the most easy, and we don't think they're a value because they're so easy for us. But we have to remember that what is easy for us is not necessarily easily easy for someone else. So yet, you fast forward two months, three months, four months, and what would your day look like if it was all green for anyone listening out there. I mean, that to me, sounds like a little slice of heaven right there.

Deb | For the Love of Your Biz 9:53
Well, and you can also take those red items and some of those yellow items and you could probably find someone who actually enjoys those because there's all sorts of people out there. People who can do your promotion for your podcast. People who can edit your copy on your website. People that can do your Facebook ads for you or, you know, do your bookkeeping or your invoicing or ordering, you know, do your, your, what's it called when, when you're taking, oh, inventory, you're doing inventory of your products, right? So you know, there is there are people in this world that absolutely have your red items as their green items. And so I think that's really important to remember that if I go back to like the example of the example of taking photos, we'll use that one as the example for a client going in with my camp. Yeah, I had had an, I have an expensive camera, I have a Canon Rebel, that is really nice. And I got it for business use, because clients needed to take pictures, okay, great. But here's the thing, like I don't know how to edit. All I can do is really take a picture, hope that it comes out great, maybe lighten it, but I don't really know how to do much more than that. And so the product that you're going to get for me behind the lens of a camera is going to be very different than the product. And you'll probably get a better value for time and money. When you use someone who's whose green item is being a photographer, it's just a simple example. But it's important for us to pay attention to that. And to look for people who love the things that don't fill us up.

Yong Pratt 11:33
That's a really good example. Because I think I filled that role in my business for a while too, when we needed to have so much photography done. You know, I love taking pictures. I took a lot of classes and really enjoyed it. But then when I had to do it, and the having to learn to edit them, it was it was a huge learning curve. And it took far more time and it would have been way more productive. It would have been way better for everybody had I had I just stepped away and just let somebody else go in there. So yeah, if there's one thing to take away from this episode at all, it's to find those people who you know, love to do the things on your list that are red, because for sure. I mean, we may think it sounds a little strange at somebody might like to do things like inventory. But definitely there are people out there, everyone has their superpowers, everyone has their gifts. And if we can get all the right people in our business on the bus going the same direction and in the right seat, then that's when business gets to feel really joyful. and dare I say easy.

Deb | For the Love of Your Biz 12:30
Yeah, I was gonna say and it doesn't feel like work. That's where I was literally just wrote that down, like, you led me right into that. So it's, it is about ease, right? So it's not easy, like we're taking shortcuts, but the feeling of ease and joy. And for me that the word this year has been space like having that like freedom and space, and not feeling like I have to do you know, 40 to 60 hours of work a week, and paying attention to when I can do my best work. And I know we'll probably get into that too. But that's part of it is identifying what brings you joy in your work. And also identifying when you're at your best for creating or consuming or all of the things for content.

Yong Pratt 13:15
Yeah. And that leads me to the next sort of segue in the interview. And that's, you know, figuring out those things that make us our superpowers that make us good at what we do and make us you know, light us up and really help us get to that next level. I didn't know before we started the interview, you said there was a story you wanted to share about being the real you showing up as your awesome self every day in your business. And I definitely want to hear the story. Deb, can you share it with us?

Deb | For the Love of Your Biz 13:42
Yeah, know. Sure, um, this this just recently happened. And I know, I know, in my heart that I'm going to be sharing this a lot because I've shared it a little bit so far. And people are like, that's exactly what I needed to hear. So I'll set the premise. I was a speaker for a virtual event. And there were three speakers. And I was the second speaker. So I followed someone before me and there was someone after me. And I didn't know the speaker that was ahead of me. I didn't know any of the speakers. I was I was invited from one of the board members. And the person before me, amazing, talented woman, the moderator began reading her bio and all the things that she's involved in, and all the people she's worked with, and who she represents and what she represents. And I just started like falling into my chair. Like who am I to go after her she had some big name? She has big name clients like big name clients, and I was like, Oh my god, I am not worthy of being on this. I'm not worthy of being here. Why am I here? Why am I following this woman? And I said, You know, I just kind of kept just was trying to breathe because I was going after her literally, it was 1, 2, 3 speakers. And I was watching her presentation. And her presentation was so formal. Her slides were like, meant to be on a TEDx stage. This is my impression, this is what I felt. I felt like she was polished. She was, you know, beautiful, and her hair was perfectly quaffed. And her backdrop was, you know, on point as if she was, in fact, on a stage at, you know, Apple or Microsoft, like she deserved a bigger stage, or I deserve not to be on the same stage as her. That is how I felt. And I watched the thread and the comments, and I watched the way that we could see all of the attendees and how they were reacting to the presentation. And there was little time for QA and I watched the feedback in the comments. And it was just like, thank you, thank you. Wow, thank you, okay. And I felt miniscule, like, how am I going to show up and be as good as she, who was right before me.

Now, she also was talking about marketing, but she was very much talking about branding and things that I don't specialize in. Sure, again, I could talk about those things. But that's not what I was here to do. So then it was my turn. The baton was passed, and the moderator read my bio. And when you hear someone read your bio, like you just did at the beginning of this podcast, it puts you in your space, where you get to shine your light, and not worry about any one else ahead of you, next to you, or coming after you. So I'm not done with the story yet. But I want to say if you guys have not written a bio, and or had someone read and introduce you into a space, practice, have your kids read your bio, have your husband read your bio, let someone else say what it is about you that they've invited you to this moment. Okay, so that's my little tip. So the bio, my bio was read, and I got welcomed, and my slides were up on the screen. And I love my slides, they are all they look like me, they feel like me, there's pictures of me, there's real quotes from my clients. There's practical tips that leaders and marketers can do right away. My mission was to make sure they left my session with pillar content that they could go and plan for the month of October. That was my goal. I wasn't here to impress, I was here for them to hear. I was at that moment I was there for them to learn that marketing doesn't have to have weight on their shoulders, it can actually feel that he's feeling that feeling of joy when you put out your content. And so during my session, the moderator kept interrupting me because people were answering and engaging and interacting with my session. And that's what I was there to do. I was there to inspire. I was there to guide. I was there to be the beacon that I always talk about you guys being in all of my content I was doing, I was practicing what I preach, I was there to serve and guide these amazing women on how to market better and for how it should feel in their bones when they share their message. And at the end of my session, the comments that came in this is not this is not against anything that the previous speaker did. But I was a small business owner talking to a small group of small business owners and solopreneurs and leaders in their industry. I was speaking their language. And what I shared was what I was meant to share. And we got that deep connection because I was authentically myself. Even though for one hour before my presentation, I felt like I should quickly rewrite my bio, and talk about all the big names that I've worked with, and change my slides and my headshot and all those things. The moment the moderator read, who I was, who I serve and what I was here to do. I put on my cape, and I use my superpowers Yong and I shine my light bright and I am sharing this story. I'm so glad I get to share it because there are going to be times during your entrepreneurial journey where you feel like someone is better or going to do a better job and remember who you are because that's who your dream client wants to connect with. That's who they want to hear from. They want to hear your voice. They want to hear your story. They want to hear how you are marketing better. For my example, or how you are leading the way, and also they want to know what might have been hard for you to get you to work to get to where you are today. And so I mean, I've told this story four times since it happened. And every time I tell it, I get goose bumps up and down my back. Because that feeling I felt when when the other speaker was, she's amazing. She's amazing. And she's someone that you know, I want to be on a stage with and I was, I was on the stage with her. So it doesn't make my light any less bright.

Yong Pratt 20:33
Thank you for sharing that. Deb. I literally have goosebumps right now, as you're telling the story. Because I can feel the energy, I can feel the passion. And you are absolutely here to inspire others to know that marketing doesn't have to be hard, that shining the light on who we are flaws, and all is part of why people connect to us. And I know in my life, you have reminded me that of that so many times. And I'm grateful for that, for sure. So thank you for sharing that amazing story. Because I think people can listen and can resonate with that, because it's so easy to go onto social media and look at someone else's feed and think, Oh, I haven't achieved that. I haven't done that. And not to celebrate our own wins or discount the wins we have, and I have to share with you. As you were listening to your bio, you know, and hearing someone else talk about you, when I record a solo episode, this is gonna sound weird, but I do that for myself. I will literally introduce myself, I won't put it on the recording. But I will introduce myself because it brings me to a different space, a different energy. And that is enough to shift me to the place that I need to be for everyone listening to the podcast.

Deb | For the Love of Your Biz 21:44
That's that's what happened to me. Right, I was in a place of, I'm not worthy. And then the moderator started talking about me. And I was like, right, I'm here with that. That's what I'm here for. That's what they're here for. And I mean, I I want to I want to relive that moment as much as possible. Because it truly I mean, I just I've been on a on a on another wavelength since this happened because I was low. I was so well. I was like, Nope, not supposed to be here. This is a mistake. Like, I've got someone else's ticket. I shouldn't be here. And then oh my gosh, yes, I'm so meant to be here. And I will say that this summit was really successful. We had a Q&A session later that day, where I was able to go back and some of the attendees came and had a lot of questions for me, which means that they were excited and inspired and they wanted to do what I taught them, they want to implement it right away. So true validation, for sure.

Yong Pratt 22:46
Oh, amazing. And wanna shift now into one of our favorite topics. And that is content, creating content for our business. Because, you know, as business owners, we're wearing all the hats, we're doing the marketing, we're doing the billing, we're doing the admin, you know, we may get help with some of those things. We may be solopreneurs, and that's okay, too. We're all in a different space in business. So when it comes to marketing, it can sometimes feel like the last thing that we prioritize, because for some of us. It's not always our forte to have ideas and like to be able to be out there and show our real selves on social media, because that is a trick but you have a way to help us show up as our real selves. Can we talk about how you help your clients to create content that reflects the real them?

Deb | For the Love of Your Biz 23:37
Yeah, for sure. And I think like one of the things that you mentioned before was like being our authentic self, and sharing the the successes and the things that were are a little bit harder for us for our journey, because I do think when you go a little deeper with your own personal stories, you know, like Deb likes coffee, you know, what is what Yong like? Does she like coffee or tea right? Does does Yong have a mug full of Sharpies like Deb does, right? Like certain things that you can share about yourself that help have that common thread, so that when Yong and I are up on a stage selling you guys the same product, as far as you're concerned, right, the same price can be used the same way you can get it right now like I usually use the red pen as the example right, we're both selling the same pen. It can be used, it works the same way it costs the same, you can both we can get it from both of us right now.

At the end of the day, when it's time to make a decision, you're going to buy the pen from the person who you have connected with. And so just remember the story of the pen, and remember that your audience only knows what they know. And so they're going to make assumptions. If Yang and I are both social strategists and you want to both buy a strategy. You don't want to buy a strategy from both of us, but you can only buy one, you're going to buy a strategy session from the one of us that you feel a connection with and PS we are a lot of alike. We both have red hair. We both have two daughters. We both love animals. Like there's a lot of parallels between Yong and I. But you would find something that is different between Yong and I, and you would make a decision of who you would buy a strategy session from. And the beauty of this is, there's enough people to buy Yong's sessions, and there's enough people to buy Deb's sessions.

You want your dream client to buy from you, because of that connection. So the way that I like to teach you to make it to remove that weight from the marketing, when you go to bed, yeah, I don't want your head to hit the pillow and you're like, Oh, geez, I didn't post today. I want to help remove that weight. The first thing I want to help you do is have marketing, move up your to do list, right, because if you knew that marketing your business would bring in revenue, or grow your email list, or bring in people to your brick and mortar, or get more people at your virtual event. I know for sure you would do the work, right. But you probably haven't seen the results that you can get from using online marketing.

So there's three steps of content curation that I believe are valuable for you to understand. And the reality is, if you are thinking about marketing your business, you're probably sitting down, coming up with an idea, creating a post and posting it. So that is a strategy that works sometimes, but it's not going to work forever. It is a shoot from the hip strategy. It's not going to last you it's not going to be sustainable for your business, because you're doing all those other things that long and Yong and we're talking about. So you need to have it be three separate phases, curation, creation, and calendaring, and I'll go over them pretty quickly. Because doesn't, that's not rocket science, you guys, it's really not.

Curation is where the ideas come. Like you might be on a walk in the woods or strolling down the beach, or in the shower. I'm often in the shower when the best ideas come, right? When you're disconnected from Tech, typically, the best ideas flow. So you can't really book time to curate content, like the ideas just need to come. But where they can come from Are you can inspire people, you can talk about your services, you can talk about you like things, like I said, that may set Yong and I apart, you could also be of service and share valuable content or other people's content. So that's the type of content that you'll be curating. When you're like strolling around, maybe you're listening to a podcast, and you're like, Oh, that's a great idea. So the curation process, you need to make sure you either always have a journal with you or you have an app on your phone that you could voice text, I use voxer for myself. Some people use Trello, Evernote or don't discount Google Docs. I mean, really, you could just have a curation folder in Google Docs and get those ideas out of your head and put them someplace so that they can become something in the next phase.

The next phase is creation. And that's when you take those beautiful ideas from the curation moment and turn them into something that is going to connect with your audience. And this is where young and I really kind of are aligned. Right. So is that idea going to be a blog post? Is it going to be a Facebook Live? Is it going to be an email campaign? Is it going to be a podcast episode, right? Is it going to be a social media post? Is it going to be something on Pinterest? Or, you know, is it going to be your speech for a live event? Right, so those are the options, it could be text only, it could be with a graphic without a graphic, and Yong is the queen of helping you repurpose that. So if it is a podcast episode, that idea, she can help you take the podcast, grab quotes from it. The quotes can then become social media posts, right? Then you send out an email with graphics and the link to the download the podcast like there's all these things that you can do. But right now you're just taking the idea from the curation phase, and putting it into the creation and deciding how that idea is going to become a message for your audience.

So for example, I love lighthouses so if there was a lighthouse quote that I came up with in the curation phase, now I'm going to sit down at Canva. And I'm gonna take some graphics that are branded for me like my, my colors are blue, and green and preppy stripes. And if there's a beach or a lighthouse, you can be sure it's probably my post if you see it in your newsfeed. And I'm going to lay that over and I'm going to put the quote on the graphic and I'm going to, that's going to be the creation part. Obviously, I'm just giving you a very simple example of a quote, which is inspiration, turning it into a graphic.

And then the third phase you guys is the calendaring. And this is when your awesome post idea, which is now a graphic with a quote is going to meet your dream client. So where and when, where would it be what platform?

So am I going to use this quote on Instagram? Am I going to use it on Facebook? Is it Am I going to use it on Twitter? at LinkedIn, I'm going to decide that and then I'm going to get it scheduled. Do you see the difference here, intentionally setting up my content to go out and meet my dream, my dream clients when and where they need it, right. So if it's a graphic, typically it will be on Instagram and may also go on Facebook. But you know, that's all a conversation for a longer podcast. But let's just talk about that you've got the idea. You've turned it into something beautiful, something that you know your audience needs right now. And then you decide when and where it's going to meet them. And that's the calendaring part.

And I do want to point out that there are tons of schedulers out there it is, at the time of this recording, it is 2020 technology is our friend. And what it allows you to do is create a strategy so that you could be doing the things that you really love in your business and not worrying about your marketing. Okay, so curation, creation, and calendaring. And don't be afraid of using a scheduler, you can use the free Facebook scheduler, it's amazing. I just got an update today for the business suite, where you can schedule both Instagram and Facebook right from the app. But there's others post planner Hootsuite Buffer, Later, Planoly. Google and find one that fits your needs. Ask people in your groups what they use, ask them the pros and the cons, you're not in this alone. And I promise you, you will find a tool that will make this process even more amazing. So there's that's my three step strategy for marketing your business better and staying in the hands of the people who need to hear you.

Yong Pratt 31:36
So good. So think about this. Three steps, just three steps. There aren't 33 steps are 300 steps, Deb is suggesting three things. And if you can do those things consistently, that's when things are going to start to shift and change. And I will admit right now, on this podcast episode that as I've gotten ready for this launch, my calendaring of posts has gone by the wayside a bit on my calendar next Monday, however, is what I'm going to schedule out the next month of posts as I like to just do the one month because it's doable. It's not a huge like day long process. It just takes a little bit of time. And you know, like Deb said, I love to repurpose content. So knowing that I have content, I could have already, you know curated, I can just pick and choose whatever is going to be of service to all of you out there listening. If you follow me on Facebook, or Instagram or wherever else, you'll you'll see different things. And I think that's the beauty of this curation thing. Because it doesn't have to be one thing all the time, it can morph, it can change. But the idea here is the consistency bit because I think this is the part that I find the most challenging. And I would venture to say most business owners find it challenging to be consistent. I know when I talk about creating a podcast or creating a video series, I get a lot of pushback on you have to just do it, pick a day that works for you. It doesn't matter the format, whichever one is the easiest, like pick the easiest route, pick the best day for you and just make it happen. Try it for a quarter and see the results you get and and i think dad for you to consistency probably is one of those things that you know we talk about a lot because it does make a difference in the beginning. It's going to feel like Oh, no one's seeing my stuff like, no one's engaging. But get over time, the consistency will definitely catch up to you. And Pete, the people who are following you are going to be so grateful that you're consistently putting information out in front of them that they need. And the magic is that they're going to find the right post at the right time for them. Sounds weird. Definitely true.

Deb | For the Love of Your Biz 33:45
That's true. You always see the message that you need to see when you need to see it. And so from a content creation point, when you are setting up that that schedule that calendaring, know in your heart, that the message will be received when it needs to be received. And I do want to say that you I love that you said like next Monday, you're going to do that, do that work. So the creation, I want to make sure you guys are paying attention to when you feel at your best. So if you are someone like me that needs a nap around 2-3 in the afternoon, you will never see content creation in the mid middle of the day for me. I will get up on a Sunday morning if I have to and do my creation then because that's when I'm at my best things flow. There's no distractions. So this is really an important part of knowing when you're at your best when your energy is higher. I only do content creation twice a month, because I also pay attention to my cycle and my energy during my cycle and I have over the last five months identified when I am more outward and when I am more inward. And I don't expect a lot of myself when I'm more inward. So that week potentially is not used to create messaging that should go out. It'd be more behind the scenes stuff like bookkeeping, or things like tracking my social stats, which by the way, you mentioned consistency. When we did a challenge back in March, and everyone that was in the challenge, we asked them to do 21 days of posts, they could pick any of the 21 days in March, and everyone who participated 21, out of 31 days, they saw their engagement go up. And we're at right now at a point where I'm telling everybody to track their stats. And everyone who was consistently showing up for whatever consistently showing up looks like for them, saw an increase in engagement and reach those that didn't plan and did their social strategy by shooting from the hip, they saw a dip, they saw less engagement less than reach. So it is about showing up when your dream audience needs you.

Yong Pratt 35:59
Yeah, and the idea of just showing up like those two words showing up, and then you add the consistency piece to it. And it doesn't have to be the same days, every single week. I mean, like Deb's saying, you can really focus on when you're at your most energetic to create these things. So that you're creating things that you know, are quality, and that you're proud to put out there and share. And you don't have to wait until the last minute to put something because that gets really exhausting really fast. Trust me, I did that for a very long time. And, and I just, I got to not enjoy social media marketing for a while because it felt hard, because I was always trying to make it up on the fly, trying to solve the problems thinking about Okay, what happened today that I could share? Because it's just hard to share it like that. So. So as you're listening, think about your month, think about your week, when during the week, can you be consistent and show up perhaps live or do a podcast or put out a blog post? Like when can you do that? When can you commit? And then when are you going to commit to scheduling it out? Because I know that is definitely you know, a lot of us. Yeah, a lot of us do the work and then we forget to schedule, it's like oh, shoot, then we're back in that challenging, it feels hard step. But if we let these tools that technology has provided to us, if we let them do the work they're meant to do and just do our work to put in there so it can schedule it out. Again, that is so freeing. And then social media marketing, or just marketing in general, becomes really fun, because you just see it like you. It's like this big, beautiful machine, this wheel that keeps turning, you keep putting things into the wheel, you keep moving forward, you keep putting more stuff in, and it's just this beautiful cycle and this machine that works for you, instead of you working for it.

Deb | For the Love of Your Biz 37:50
Totally, I agree. Ease, flow. Pay attention to when your energy is at its best. And when you're feeling creative, and just don't get caught up in thinking I have to post three times a day every day. Like, I do want to add that. You know, your you may think and you may wish that your dream clients or your fans and followers are like sitting on a Tuesday. It's too like oh, yawn usually post it two o'clock on Tuesdays. Where's her post? Like? That's not real? Not. But if you're wondering why your post at 10:30pm Mountain Time isn't getting the attention that it deserves. It's because of when it went out. So think about your your dream client. When is he or she online? When are they scrolling the newsfeed learn their habits so that you can be there and give them the message they need to hear when they need to hear it.

Yong Pratt 38:47
So good. Yes, it doesn't have to be hard. It can be easy, it can be joyful, you can get to that state of flow. And that's what Deb does best. She has a million ideas she has every month, I gift for the people who aren't in her community. I am there. I've been there for quite some time. I love it because it's always full of gifts. Because when it comes to posting, you know, sometimes if we are busy, we don't, the ideas aren't flowing like they normally would be. So here's them, giving us this list of ideas, not a curated thing where you post this picture with this caption because I've done that. And that never felt right, because the pictures alone never represented what I like to

Deb | For the Love of Your Biz 39:26
I know. I know

Yong Pratt 39:28
A little disconnect with that. So I know and I learned. I wore orange today for a very specific reason. Well, I love orange anyway, but I know did you just did a video today where you shared something brand new for the month of October. Can you tell us about it?

Deb | For the Love of Your Biz 39:43
So every month inside my Facebook community, which is free. It's called social post ideas with Deb La Flamme, I'm sure we'll link to that. Every month. I give you guys a gift, a content calendar full of creative social media prompts that you can use right away and what I love about it is Like if you're if you want to swim in the pool, but you don't know how to get into the pool. Imagine you and I are up on the diving board together. And I'm holding your hand as we jump in. So I give you the prompt, right? So a prompt could be share a statistic, right? Every one of you have something valuable that you can share with your audience that could be showing them that what you offer you sell, you know, whatever product or service, that you could share a statistic about your industry, that's a social post idea right there. Like you're like, Oh, my gosh, I totally know that. Right. So if you're in the health industry, or you're an attorney, or you're a baker, you're an online business coach, there are statistics that you can show, to prove to your dream client that they need to work with you or this is why they need what you sell. Another example is asking for reviews. I know you're like, Oh gosh, like what I have to do that. Now here's the thing, you don't have to do it. But I can tell you that if you use 50% of my social posts, ideas and your content each month, you're in your reach, and your engagement will double. And I know that for sure. Because I've watched clients come into the group use these pop these prompts in their own way, like Yong said, You're not I'm not writing the captions for you. I'm not giving you the graphics. It has to be in your voice. That's what's going to set you apart from everyone else like you. And even if you are an author, or you are a massage therapist, or you own a dance studio, or you're an online business coach, even if you and all of your peers are in my group together, the beauty is when I say share a fill in the blank post, you're all going to do it in your own way. That's the beauty of my social post calendar. So in addition to the ideas, I give you national days that I know you can use in your business, and high level themes for the month that we're in, and I support you and cheer you on every step of the way.

Yong Pratt 41:58
Absolutely. And I will be the first to attest to that, that Deb is there every step of the way.

Deb | For the Love of Your Biz 42:03
My favorite place online.

Yong Pratt 42:04
She give us practical examples. So no matter what your industry is, or you're a brick and mortar business, or an online business owner, she's always giving different examples of how you can apply these particular ideas in your business. So if you need ideas, I will definitely link up your group Deb in the show notes of this episode. Because I believe that if you're in business, you need to be marketing better. And there's no better person on the planet to help you with that than Deb. Now, Deb, as we wrap up this interview, I have one last juicy question for you. Are you ready?

Deb | For the Love of Your Biz 42:39
I am ready.

Yong Pratt 42:40
It is this...So how, for the listeners out there, what is your number one tip for helping them to really stay true to their real selves, and let all of their awesome shine through in their business?

Deb | For the Love of Your Biz 42:55
So if I had to pick just one? I would my advice would be if your daughter or son was watching you in your business? Would they see you as they see you online? So I make sure that when I do something online, that my kids would say that's my mom. That's my mom's voice. That's how my mom talks. That's the kind of gifts my mother would use. And today actually, I did a Reel on Instagram. And I'm waiting for my teenager to say mom, mom. Yep, that was you. Like I was dancing like me. I was lip synching like me. And I don't ever want my kids to see or hear anything that I say that isn't true to me.

Yong Pratt 43:50
Mmmm...so good. And again, I have goosebumps because I know I have two daughters as well. And yeah, to know that. I'm staying true to me. And they can recognize that even if they're not in business, but they just know me for who I am. And your your daughters see you for who you are. And they could recognize and pick out from a lineup of posts. Which one is yours? Oh, that is truly amazing. Thank you for sharing that.

You bet. And I will tell you that what I have a business friend, video video marketing coach who I've known for 15 years, and he will text me and say you are the most consistent, authentic person I've ever seen. You're still saying the same thing that you were saying five years ago, and people are just actually listening, right? So I haven't really changed my messaging. I've just gotten clear about who I can serve and how I can serve you. But that is the ultimate compliment, right? Like you you are still saying the same things like I'm not jumping on every bandwagon and I'm really staying true to what I know to be true for you to market better. So that's a really Really beautiful thing too.

So good. Deb, I want to thank you so much for being here today sharing your wealth of knowledge, sharing the fact that marketing doesn't have to be hard. It can be small, and it can be fun, especially when they have at their side, your monthly social post calendars. So much for being here.

Deb | For the Love of Your Biz 45:19
As always, thank you Yong. Being in space in in the virtual space or in space, a space with you is always super fun.

Yong Pratt 45:25
Thanks, Deb.

Deb | For the Love of Your Biz 45:27
Thank you.

Yong Pratt 45:29
Next week, you'll hear from me on the final episode of 2020. Together, we'll reminisce about 2020 and I'll be diving into more of my journey from performing art studio owner to becoming doctor content. Here's a little spoiler, I'll share my journey of discovering the real me and amplifying it all inside my business. Until then, come on over and join me inside my Facebook community where I do weekly live trainings, sharing real-world examples of showing up as your real self in your business using your awesome content. I'll be sure to link up the group on today's show notes at www.YongPratt.com/313.

Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!

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I decided to pay attention to what filled me up. And that was and still is helping you market your business better by giving you those content ideas to connect with your dream clients online.Click To Tweet

It's important for us to pay attention to what lights us up and to look for people who love the things that don't fill us up.Click To Tweet

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