Why We’re Rebranding

Why We’re Rebranding

[0:00] Have you ever created a product, a service, a program or even a business? And in the beginning, you were so proud and so excited to share your baby with the world? 


[0:12] Then at some point, you realize that something’s not quite right. There’s just something amiss. You’ve missed the mark, and you can’t quite pinpoint it. What do you do? 


[0:26] Well, you continue business as usual, serving your clients to the best of your abilities. And then one day, seemingly out of the blue. The answer hits you. 


[0:37] That’s exactly how it’s been with our upcoming rebrand coming your way on February 17, 2020. 


[1:09] The backstory behind the rebrand and when the idea of Superpowers made its way into Yong’s world


[2:34] How Yong entered the online space  


[3:20] How Yong’s Aquarian qualities helped her to launch 3 courses and what she discovered 2019 


[4:17] The upcoming rebrand is all about helping you create a business built on your unique gifts, knowledge, experiences – your SUPERPOWERS! 


Read Full Transcript

[0:00] Have you ever created a product, a service, a program or even a business? And in the beginning, you were so proud and so excited to share your baby with the world?

[0:12] Then at some point, you realize that something's not quite right. There's just something amiss. You've missed the mark, and you can't quite pinpoint it. What do you do?

[0:26] Well, you continue business as usual, serving your clients to the best of your abilities. And then one day, seemingly out of the blue. The answer hits you.

[0:37] That's exactly how it's been. With our upcoming rebrand coming your way on February 17 2020. Welcome to episode number 256 of the In a Weekend Podcast. I'm your host, Yong Pratt and today we're diving deep into the upcoming rebrand of the podcast and the entire business. In order for you fully to understand the rebrand though, I do need to give you a little bit of a backstory....

[1:09] In 2013, I published my first ebook on Amazon. It was called raising a superhero, how to unleash your child eight superpowers and propel learning through the arts. This idea of unleashing superpowers in kids was at the core of my performing arts school and it had been since day number one.

[1:35] Until the book though, I wasn't able to articulate what we did and what we provided quite so eloquently. The idea of superpowers, those things that make us unique, who we are and why people resonate with us helped to create a much better understanding of the services we provided for our community. It helped parents understand how we were different in language that wasn't flowery or what my friend Kim White would call 'girl speak.'

[2:06] In fact, embracing the imagery of superpowers and referring to kids as superheroes opened up the minds of many dads that would never have been interested in looking to us for classes for their kids. The book launched on the same day we celebrated our brand new facility. It was just weeks before the end of the year performance, and we hosted a traveling dance troupe to help kick off this new chapter.

[2:34] It was a truly amazing time for me and the families at my studio. It wasn't long after though, that I kept getting nudges, some bigger than others had led me into the online space. Once I arrived, I served a couple of different niches: one for performing arts studio owners needing help with their tech; one for parents based on the contents of my book; and most recently, podcasting.

[3:04] While each of them lit me up in different ways, none quite hit the mark, which probably sounds super weird. I know there are some of you listening that has never swayed from your current business. And I give you kudos for that. I'm just not one of those.

[3:20] Maybe it's the Aquarian in me. As an Aquarian, I'm creative, free-spirited, innovative, and a seeker of knowledge with a focus on growth. The plus side of being an Aquarian means I can often see the gaps others don't, especially in business, and I love dreaming up innovative and creative ways to solve problems. Conversely, I'm often never satisfied, so I'm always searching.

[3:52] Last year, the Aquarian in me launched three In a Weekend classes: one for podcasting, one for collaboration, and one for creating ebooks. In the process, I learned that as much as I love podcasting and helping amazing business owners like you create and launch their podcasts [books and collaborations], what I really adore is the strategy that goes behind it.

[4:17] Helping you create a business built on your unique gifts, knowledge, and experiences is the focus of this new brand. And it's based on superpowers. That's right. It's based on your superpowers and mine and what we can create together. I never in a million years would have thought that my first book would literally be the catalyst for this new brand.

[4:47] Four years ago, I released my take on unleashing superpowers into the world in the form of an eBook and on February 17 this idea is coming full circle. Get ready to unleash your superpowers in a big way, and share your awesomeness with the world. In the coming episodes, I'll be revealing something special we have in store for you to embrace your superpowers and commemorate relaunch day with us. Next week, I'll be sharing more about what the rebrand means for you. Until then, I wish you an amazing day. Cheers.

Visibility and Podcast Guesting

Visibility and Podcast Guesting

Wanna increase your visibility? Find out why podcast guesting may be what you need in today’s episode, #246, of the In a Weekend Podcast.

If you’ve ever thought about being a guest on someone else’s podcast but weren’t sure how to begin, or whether or not it was advantageous for you and your business, stick around. Today’s guest, Angie Trueblood is spilling the beans about what it could mean for you to be a guest on someone else’s podcast.

Today’s episode is a bit of a departure from our recent episodes where we’ve taken a deep dive into crafting your own podcast – selecting the ‘spices’ you can add to your podcast to ensure that what you’re creating is the best it can be for your audience as well as you as a podcaster. If you happened to miss any episodes, listen by clicking the images below.

Variety is the Spice in Your Podcasting Life Part 1

Variety is the Spice in Your Podcasting Life Part 2

Variety is the Spice in Your Podcasting Life Part 3

Variety is the Spice in Your Podcasting Life Part 4


About Today’s Guest


Our guest today is Angie Trueblood. As a podcast visibility expert who fiercely believes in the power of women stepping more fully into their gifts, Angie knows that the only ‘perfect pitch’ is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships.

Episode Highlights


[0:03] If you’ve ever thought about being a guest on someone else’s podcast but weren’t sure how to begin, or whether or not it was advantageous for you and your business, stick around.


[0:43] Today we are talking about being on the other side of the mic as a guest. Before that, Yong shares a few stories of the Gremlins that have appeared since week’s episode, “What to do when the gremlins come and play.”


[1:47] The Gremlins that came to play when Yong and Angie sat down to record this episode. to share worked incredibly well for us and resulted in today’s amazing podcast interview.


[2:18] What to take away from the Gremlin stories


[4:10] Today’s Guest: Angie Trueblood is a podcast visibility expert who fiercely believes in the power of women, stepping more fully into their gifts


[5:21] What is Visibility? Angie shares her definition as it relates to podcast guesting and in her own client work


[6:32] The when, why, and goals of visibility for business owners and how Angie works with her clients


[9:00] How attending Podcast Movement validated the work Angie does today


[10:07] Yong’s comparison between guest blogging and guesting on podcasts


[11:08] Why podcast guesting may be more powerful than blogging


[12:35] Why podcast guesting is such a great tool for women to connect with others


[15:02] Why having support is a driver of the longevity of a business


[18:41] Why guesting on podcasts before you have a podcast of your own may be beneficial in helping you craft your own podcast


[19:18] Where to begin if you’re interested in podcast guesting


[21:45] How putting your whole self out there is the best strategy as a podcast guest to serve the host and his/her audience


[22:48] Start documenting what topics you’re interested in speaking about on podcasts and share them at BELOW PLUS things Yong wants you to remember when you set out to be a guest.


[24:11] Grab Angie’s Podcast Guesting Trello Workflow and add her podcast, Go Pitch Yourself to your favorite Podcast Player


[26:12] Places to connect with Angie online:
Website: www.Angietrueblood.com  
Instagram: @angie_trueblood
FB Group: Go Pitch Yourself


[27:32] Are you ready to go out and start booking podcast interviews on other people shows? If so, let me know BELOW and share with me your plans on how you want to be a guest on someone else’s podcast, and what you’re interested in sharing because I love connecting people who need each other in their lives.


[28:17] Next week we’re diving into your legacy. What legacy do you what to leave and what are you going to use to build your yours?


Quotes to share


– Angie Trueblood

In a Weekend Podcast with Yong Pratt featuring Angie Trueblood


– Angie Trueblood


In a Weekend Podcast with Yong Pratt featuring Angie Trueblood

Read Full Transcript

[0:03] If you've ever thought about being a guest on someone else's podcast but weren't sure how to begin, or whether or not it was advantageous for you and your business, stick around. Today's guest, Angie Trueblood is spilling the beans about what it could mean for you to be a guest on someone else's podcast. Now this is a bit of a departure from our recent episodes because we've been diving deep into crafting your own podcast and all the spices and all the choices you as a podcaster get to make to ensure that what you're creating is the best it can be - for your audience as well as you as a podcaster.

[0:43] Today we are talking about being on the other side of the mic as a guest. Now before we get there I want to share a couple of quick stories because they're relevant to the episode I released last week number 245 all about nine strategies you can use when the tech Gremlins come and play, which they almost inevitably will from time to time at least. As soon as I released last week's episode, I had several of my own tech Gremlins to deal with. In fact, these Gremlins were the cause of my website being totally shut down during the middle of the launch of the League of Extraordinary Podcasters, my membership that's exclusive to graduates of Podcast in a Weekend, so I had to make a plan B and then a plan C, in order to make sure that these students knew this opportunity was available, and I had a special treat for them in that process.

1:47 And even when Angie and I sat down to record this episode several weeks back, we experienced our own set of Gremlins. We started off on one platform and realized about halfway through that Angie's audio and video weren't actually being recorded so we had to jump ship mid-interview and hop to another platform, which I'm happy to share worked incredibly well for us and resulted in today's amazing podcast interview.

2:18 If you're wondering why I'm sharing these stories with you about those Gremlins, it's this. No matter where you are on your podcasting and on your business building journey, you're bound to confront some obstacles along the way. When you hit that obstacle, you'll have a choice to make. You can either decide that the obstacle is too great, or maybe you're just going to wait a little bit longer to overcome it and go back to how things are, or you can choose to figure out a way and be a massive problem solver, and decide that obstacle is just there to test you. It means nothing about your value or your worth as a person, or the amazing things you have to offer the world. It's just a choice and you get to make it. That's a beautiful thing about having a business of your own, whether it's a full-time gig or whether it's a side hustle for you. It's all about the choices you get to make and the freedom to make those decisions as you choose. So there you have it my friends from obstacles and Gremlins that I had to overcome recently, in order to even bring this episode to you live and to be able to launch my membership to my Podcast in a Weekend graduates. By the way, if you are at all interested in launching your podcast in 2019, in this decade, please reach out to me on Facebook, and let me know how I can serve you because it is my mission to help as many female entrepreneurs, as possible, take their messages far and wide by crafting and launching their podcasts, in as little as weekend. Enjoy today's show.

4:10 Welcome back to the podcast. Today, I have someone special to share with you and I cannot wait to dive into my conversation with Angie Trueblood. Angie is a podcast visibility expert who fiercely believes in the power of women, stepping more fully into their gifts. Angie, I'm so glad you said yes to being here today.

Angie Trueblood 4:37
Well, I am so glad you asked. I'm very happy to be recording with you.

Yong Pratt 4:42
We have to laugh at this point. This is take two of the interview because we were using a different platform and things totally went a little haywire this afternoon so here we are. Just a note for when you get to recording your podcast in the future, or you're going to be on someone podcast, just be flexible and know that sometimes technology does not always work in your favor. But here we are again. It just means I get to spend more time with you.

Angie Trueblood 5:11
Exactly, exactly. I'm excited myself.

Yong Pratt 5:15
So let's talk about the word visibility. What does that word mean to you?

Unknown Speaker 5:21
So I probably take a more narrow approach to how I define that word than most people because there are a million different ways for you to become visible and to increase your visibility as a business owner. There are paid avenues that you can take. I really define visibility in the work that I do with my clients as positioning yourself in front of other people's audiences. So how do you find new audiences who are totally unaware of you and position yourself in front of them while making sure that audience is full of your ideal clients?

Yong Pratt 6:00
That's a really, really great concise definition because sometimes when we hear the word visibility, it's almost one of those words tossed around and they don't really refer to it in the same way. So thank you for defining it and explaining about how it's really an important asset for a business owner to gain some visibility, to get some traction, and some forward momentum in your business. So tell me about how you work with your clients, as a podcast visibility expert.

Angie Trueblood 6:32
Yes, so I have folks that come to me and they are typically looking to increase their visibility for a couple of reasons. Either they are scaling their business from more of a one-to-one model, and they're looking to go one too many, maybe they have a course or membership or some sort of program to where they really need to increase the size of their audience. So, marketing on a one-to-one basis no longer makes sense for them. The other type of folks that come to me is they're up-leveling their business and they need more clients, or they're looking to increase the number of folks that their businesses is exposed to so they can capture more of that higher-end client, so that the folks that work with me. They come to me, and there's a couple of different ways that I help them out. The goal at the end of the day is really for me to help them position themselves in front of audiences of their ideal client. And I can either do that with my team as a concierge level partnership where we handle the entire nuts and bolts of their podcast visibility strategy - we develop it. I develop the top topics that are going to both resonate with the audience as well as the podcast hosts. That's a super important piece of the puzzle is figuring out that perfect almost Venn diagram of what you're an expert at and what that audience needs to hear. And then we just handle all of that we handle the scheduling, I do interview audits. So that's one piece of it, and then the other is I work with folks who are interested in pitching themselves or keeping that piece of their business in-house with someone that can implement a strategy. So in that instance, we create the strategy, we create a pitch template that they'll be able to tweak personalized but be able to use to make their pitching more efficient.

Yong Pratt 8:35
So many good things I just need to hire you now to handle all these pitches because as a podcaster I forget because I get so wrapped up in being able to interview amazing people like you that I forget sometimes that I also need to talk to other people on their podcasts, in order to meet new people, and build some connections outside of my own circle.

Angie Trueblood 9:00
Yeah, and we both attended Podcast Movement and my biggest takeaway from that was almost validation of the business that I have created because in every session when we talked about growing a podcast audience, guesting on other podcasts was top of the docket honestly. It's what they were recommending was one of the best ways to grow that and so being able to do that and fit into your already busy schedule, it's a really tough thing to add especially if you have client work depending on what the model of your businesses is but it's something that does need to be done and because it's such a, I say it so low activation energy. So my background years ago was science, but when you have someone who's listening to you on someone else's podcast and you have your own, it doesn't require a lot of energy for them just to pop over and start listening to yours. So, there's so many great reasons to do that. And I want to see more people doing it for sure.

Yong Pratt 10:07
It's interesting to see the guesting process on other people's podcasts growing and more people are talking about it which is great because if I think back maybe 10 years or so in the blogosphere, that was really how people were filling their blogs before it was by guest posting. So this is taking it to a more human level because I really feel like a podcast is a much bigger connection piece than is a blog. Because I prefer either to watch something or to listen, that just kind of how I like to information, and reading a long blog post is definitely at the bottom of my list of those things. So with the podcast I love that now we're taking that model of the guest post or the podcast guest, and now that becomes a part of a bigger picture strategy - just kind of that one extra spoke on the wheel that we can kind of add, so we can get more visibility like you've been talking about.

Angie Trueblood 11:08
And the other interesting piece of the podcast guesting is the longevity of those episodes, compared to blogs. So the guest posts will always stay on the internet there's SEO you could search for them and find them, but if you just think of looking at someone's blog, maybe you find someone and you love them. And so you read their articles occasionally. Traditionally, I've never gone back and kind of binged all of their articles. But when you find someone that you love as a podcaster, Apple podcasts, most any platform for listening to podcasts, has a really easy to read dashboard to where you can scan past episodes and see if anything sticks out. And so I find it's also a much more convenient way for folks to go back and hear you and that was, that was one of the reasons I picked it too because, in my previous business, I had optimized a Facebook group. And so when I was guesting on shows I would drive people to that Facebook group too where I could ask them, Hey, how did you find me. And I started to see that there were one or two places that folks kept finding me over and over again, and it didn't slow down, months and months later, it kept the podcasts kept growing, and so the driver of traffic to my Facebook group also kept coming in.

Yong Pratt 12:35
Yes and with so there are so many different ways that people are finding podcasts these days and like you said the longevity It is so fascinating because know if you go find someone who's been podcasting for years and they have thousands of episodes, it is cool. It's like a smorgasbord you can still pick and choose the ones that are most relevant to you again. And you get to come back with them in a way that makes sense on your terms and not someone else's terms so I love that, too, about podcasting. So I'm curious to know why did you feel like especially for women, why is podcasting such a great tool to connect with others?

Angie Trueblood 13:15
I think it's the human component, especially if a part of the business is an online business. There are so many women transitioning from work corporate or traditional jobs and working from home, and we hear over and over again that the hardest part of doing that is you're so isolated. So I think the first part of it is women already are craving connection in business. And when you're able to have an interview that honestly just feels like a conversation, you feel like you're not alone in that game. And then when you take it over to the business side, you take it away from that relationship, you're able to connect with someone and understand fully what they do, get an idea of whether or not you would recommend them or refer them, and then that's a relationship that goes on far past when that podcast gets released. It's something a lot of women have Facebook groups, they have some sort of community where people are looking to them and having questions so the ability to refer after the interview is huge.

Yong Pratt 14:21
Absolutely and I love that you used the word crave because that really sums up what so many women are feeling that's missing in their lives. We start these online businesses so we can have a more global reach because we want to really be able to help and serve lots of people. But in the process, we missed that connecting piece - how we used to go into the office and talk around the water cooler or do office activities. Those things have now been removed, which makes the business very streamlined. However, it doesn't make our lives so streamlined because we are definitely not linear creatures at all.

Angie Trueblood 15:02
Not at all. And I think, depending on the season of life that women are in, I know for me when I was working around my kids' schedule when they were home, I didn't crave that connection so much because I almost had it from them. But then when they both went off to elementary school, that was when I really started craving it. You know you're in this house alone, doing work but so you want that relationship and you want to feel like you're doing this business with other people. For me it was the sense of being on a team that I missed and I feel like I have found that through masterminds, your interviews, your friends that I've made online, and it's a really important, I think, driver of the longevity of a business is to have that support group cheering you on.

Yong Pratt 15:51
I think we almost, think about the support group, as a second thought it's something that we don't actively seek out when we create our businesses, but at some point, we have to be able to cultivate that in a real way, and by hearing people's voices and people seeing you on video and having like you said the real human connection. Being able to pull that back into our lives, I know for me that is such a godsend that I just, it's something that lights me up and I look forward to those pieces of my weekly schedule the most, because I know that I get to really just be real and have some fun, and you know let down some other the barriers I often keep up when I'm constructing the business.

Angie Trueblood 16:35
Yes, absolutely. I agree with everything you just said.

Yong Pratt 16:39
So if people are listening and thinking, wait wait wait. I haven't even started a podcast, yet. Can it still be on someone else's podcast, without being a podcaster myself?

Angie Trueblood 16:50
Absolutely. I mean it really just takes you having some level of expertise, and I feel like again, as women sometimes we elevate that word "expert" into something that it will take years to, you know, to achieve. And that's just not the case. I mean, if you have a service-based business. Let's say you're a Pinterest strategist, well you're an expert at Pinterest and there are podcasts out there whose host want someone to come on and explain to their listeners the benefit of it but they themselves are not a Pinterest expert. So, as long as you have some level of expertise, you have a business that you're able to talk about what it is that you do and what you share with your own audience and your own clients and students, you can totally shift that into podcast interviews. I mean I would say right now my clients, half of them have podcasts and half of them don't. And so it's important and it still drives people back to their online communities to their email list. They book clients from it so I mean I don't have a podcast right now. By the time this goes live I will, I think. Yeah, I know so excited but yes that should not be a barrier to entry at all.

Yong Pratt 18:12
But so good to know and I think a lot of listeners are breathing a sigh of relief saying, 'whew. Now I don't have to stress and rush to get the podcast up before I can be a guest. You can do it in either order. Both of those pieces, though are important, to the strategy and especially in terms of growth of your podcast so be thinking about both sides of the mic, when you're thinking about how you're going to maximize your podcast for sure.

Angie Trueblood 18:41
Well, and guesting on podcasts before you have a podcast of your own is also a great way to nail some of the messaging and get a real sense for what people are going to resonate with before you launch your own because being interviewed and having conversations to a lot of people, myself included, is far easier than speaking into a microphone by yourself. And so getting some of those, what would be a topic that would resonate well and getting practice, having conversations around, it is a great way to prep you for your own podcast.

Yong Pratt 19:18
Just to add on to that too if you're listening, and you know you want to have a podcast down the road, being a guest and talking about your upcoming podcast before you even launch it can help start building momentum so when you release your podcast people already know about it. And people are getting referred to your podcast already because you were on someone else's podcast so just be thinking about all these little ideas too, because podcasting and the world of podcasting, whether you're a guest or host, there are so many facets to it. Angie, I've had such a wonderful conversation with you today. Thank you so much for sharing your wealth knowledge, and I have one last question for you. If people are listening and saying, okay, I'm in. I really want to get some more visibility for my business. I'm not sure if I want to be a guest first or start a podcast or maybe both. Where the heck do I start?

Angie Trueblood 20:21
So the place to start, and I know this isn't probably the sexiest answer for people. But I've had people that have said to me, oh, I have a friend, it was a couple of years ago who said I pitched 10 podcasts this morning and I thought, Oh my gosh, I mean I pitch often just 10 per client per month, because I'm tweaking them and making them so personal. So I really think the first step to start is to figure out, taking what you are an expert at and crafting that into a few messages into a few talk topics that would resonate with other people's audiences. So rather than start searching on Apple podcast for relevant podcasts, really figure out strategically: What is my messaging going to be? What do I want to get out and talk to people about that is going to resonate with my ideal client so that they can be drawn back to me? And then you can take those messages and think: Okay, well what type of podcasts would this message really serve? What type of podcast host would be interested in having this talk topic on? So it's taking almost, you start far earlier than you don't need to be in Apple podcasts to start prepping sort of your pitch strategy.

Yong Pratt 21:45
That's a really great place to start and like you said it's not one people want to talk about all the time because it's not the sexy stuff it's not about looking for the top podcasts or any player. It's about dialing it back a little bit and thinking: What do I want to talk about and what can I talk about and really serve people with my message?

Angie Trueblood 22:06
Yes, because if you are not serving the audience and you are not serving the podcast host. You are not going to connect and resonate and you won't be able to draw people back to you. You need to show up and provide value and really not hold any punches. I've heard of some people trying to figure out where do I draw the line and what information I share on podcasts, and I just feel like you need to put your whole self out there. And if people can go and make transformative changes in their life based on you being a guest on someone's podcast, then that's awesome. But if they can, those are going to be the people that get drawn back to you and want to end up working with you.

Yong Pratt 22:48
So good, so stop and do your work today. Take out a sheet of paper. Take out your phone and whatever app you use to keep notes on and just start jotting down some of these talking points about you just your wish list - 10 things you want to talk about eventually or 10 things you could talk about when someone calls you on the phone and ask you about something. What do you know a lot about that you can get excited about sharing with others? Write those down and I definitely want to hear more about that for sure from everyone, so come on over to the website, www.yongpratt.com, and drop us some comments and let us know because this is a big deal. To go out there into the world can feel kind of scary. It can feel almost intimidating because what happens often I know to me is that we start comparing where we are to where someone else is and where we want to be and think that we're not enough.

I'm here to tell you and I'm sure Angie will back me up I'm sure that you, my friends, are absolutely enough. You know enough. You are definitely worthy and you're just awesome for being you. So take the best parts of you, and put those together on your list and then go out there and start connecting with our podcasters and influencers, to go serve more.

Angie Trueblood 24:10
Yes, absolutely.

Yong Pratt 24:11
And now Angie I know that you have something to help everyone kind of track their visibility, so they can really kind of go step-by-step and really keep record of what went well and what doesn't work and kind of tweak the process along the way. What is it that you have for them?

Angie Trueblood 24:31
Yes, so podcast pitching does involve a workflow because you do all of the prep work. You have a pitch list. You pitch. You follow up. And that was one of the things I thought there were some entrepreneurs that kind of had the bones of a system, they just didn't know how to keep track of it and what that workflow looks like. So, I have actually shared the Trello workflow that I use with my own clients, and my team to pitch and to share my clients with the world. So it's a Trello workflow board, and it also has a training, it's a video training that goes along with it that kind of walks you through it. So folks can find that at AngieTrue Blood.com/Yong. So people can go there and grab it and hopefully by the time this podcast comes out, I will have my podcast, which is Go Pitch Yourself so there will be lots of also free information and free resources listed or shared on that podcast.

Yong Pratt 25:31
First of all, congratulations on this podcast because I think I've been silently waiting for this to come along, thinking when is Angie going to launch her podcast because she really needs one. So kudos to you for launching and thank you so much for being so generous, sharing this workflow. Being a systems gal myself, I when things are put into a process so we're not just throwing things out and doing things really hot and heavy one day, and then trying to come back in two months to try to resurrect that so thank you for sharing for Trello workflow with us.

Angie Trueblood 26:08
Oh, you're welcome, you're welcome. Thank you for having me on and sharing me with your audience.

Yong Pratt 26:12
So, before we wrap up, where can people connect with you if they want to know more about your podcast or about the services you offer as far as helping your clients?

Angie Trueblood 26:25
Yeah, so my website is Angietrueblood.com spelled just like it sounds. I'm also pretty active on Instagram. And so my handle there is @angietrueblood and I'm sure you'll have that in the show notes, but we also have a really fun Facebook group. It's called Go Pitch Yourself. And it's a really amazing group of folks who are stepping up and putting themselves out there and really supporting each other along the way. A lot of us are involved right now in a bit of a pitch sprint to where we are encouraging and sharing how we are pitching ourselves to be featured in different outlets so I would love for folks to come in there.

Yong Pratt 27:04
Absolutely! I'm in the group, too, so come up with both of us. We'd love to see you there. I will put all of the links in the show notes for today's episode, so you can link directly to her and see all the awesome stuff she is doing, plus keep track of her podcast launch, as well.

Angie Trueblood 27:22

Yong Pratt 27:23
Thank you, everyone, for tuning in. Thank you, Angie, for being here and being so generous with your time. I appreciate you all, I'll catch you next time.

So what did you think? Are you ready to go out and start booking podcast interviews on other people shows? If so, let me know. Come on over to www.yongpratt.com/246 and share with me your plans on how you want to be a guest on someone else's podcast, and what you're interested in sharing because I love connecting people who need each other in their lives. Again, head over to yongpratt.com/246, so we can continue this conversation about visibility and being on the other side of the mic.

Next week we're diving into your legacy. What legacy do you what to leave and what are you going to use to build your yours? Cheers.

3 Reasons Why You Should NOT Start a Podcast

3 Reasons Why You Should NOT Start a Podcast

Don’t start a podcast!!!


Say what???



It seems like everyone you look these days, someone (maybe even someone you know), is starting a podcast. Doesn’t it?


While there are many valid reasons why a podcast may make sense for you, there are many reasons why you should NOT.


Today, we’re diving into my top 3 reasons why you should NOT start a podcast.


And if you want 10 more reasons why you should NOT start a podcast, grab our free guide by clicking the image below.

Read Full Transcript

[0:06] If you and Yong were to sit down tomorrow and have a conversation, could you tell her three reasons why you want to start a podcast?

[0:42]  What are your top three reasons that you want to start a podcast?

[1:10] The conversation we're going to have is one that needs to happen much more often, especially with the popularity of podcasts growing by the day.

[1:34] Today’s topic: 3 Reasons Why You Should NOT Start a Podcast

[1:49] Reason number one why you should not start a podcast and it’s a doozy! Even Yong had to overcome this one and dive deeper into WHY she wanted to start a podcast.

[4:00] Reason number two, why you should not start a podcast.

[5:19] The types of podcasts you’ll find on Yong’s personal podcast playlist. 

[5:36] Why your one-thing matters and why podcasting might make sense for you 

[6:37] Reason number three why you should not start a podcast - it’s a concept Yong talks a ton about

[7:03] How not to end up on Comparison Island - tune into Episode #146, entitled, "Stay in Your Own Lane,"

[7:36] Get the show notes at http://www.yongpratt.com/234

[8:27]  So how did you do? Think back to the top three reasons why you want to start your podcast that you declared at the beginning of this episode.

[8:38] Were they different than what I shared on today's episode?

[8:42] Were they the same?

[8:45] Does this episode, change your mind about podcasting?

[8:51] Let me know, over at http://www.yongpratt.com/234 

[8:58] Quick episode recap of the three reasons why you should NOT start a podcast. 

[9:35] If you want 10 more reasons why you should not start a podcast, head over to http://www.yongpratt.com/234 and grab our must-read free guide, 13 Reasons Why You Should NOT Start a Podcast. 

[10:11] Next week, Sandra Centorino of Real Women Go Live and I dive into the power of using live video. If you're anything like Yong was just a few years ago, and the thought of showing up on live video scares the bejesus out of you, you definitely do not want to miss this interview 

10:39  Until then, grab 13 Reasons Why You Should NOT Start a Podcast

13 reasons why you should not start a podcast by Yong Pratt

Click the image to get access to this must-read guide BEFORE you start your podcast.

216 – Multiply Your Message Part 3

216 – Multiply Your Message Part 3

Now that you’ve turned your video content into audio content, what else can you do with that content?

Well, today we’re going to dive into the third piece of our five-part framework to talk about how and why you want to turn your video and audio into text.

Are you ready to dive in?

Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I’m your host, Yong Pratt, and I am thrilled you are tuning in today.

If you happened to miss any of the previous episodes where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.

Did you miss any of the Multiply Your Message Podcasts? Click below to listen:


  1. 211 – Multiply Your Message Part 1
  2. 212 BONUS : Kids + Video = Magic for your business
  3. 213 – Multiply YOur Message Part 2 [Audio]
  4. 214 BONUS – 3 Tools to Turn Audio into Video
  5. 215 BONUS – Are you repurposing your videos?
  6. 216 – Multiply Your Message 3 [text]
  7. 217 BONUS – A Podcasting Success Story with Nicole Thompson
  8. 218 – LIVE Podcasting Q&A
  9. 219 – Multiply Your Message 4 [quotes]
  10. 220 – Multiply Your Message 5 [audiograms]
  11. 221 – Multiply Your Message 6 [graphics]


Read Full Transcript

0:03  Now that you've turned your video content into audio content, what else can you do with that content?0:11  Well today we're going to dive in to the third piece of our five part framework to talk about how and why you want to turn your video and audio in to text. 0:25  Are you ready to dive in?0:28  Welcome to the In A Weekend Podcast where we help you Simplify, Automate, and Leverage the often hidden assets (like your kids) in your business. I'm your host, Yong Pratt, and I am thrilled you are tuning in today.0:46  If you happened to miss any of the previous episode where we talked about audio and video, you definitely want to go back and listen to get a full picture of all the steps that we go through for all of our content.1:03  If you haven't already grabbed our free five part framework, you can do so on today's show notes at yongpratt.com/216.1:16  Today we're going to talk about text, and three ways you can use text that you get from your audio and video content.1:28  The three reasons, you want to turn your audio or video into text are:1:35  Closed captioning; Creating blog posts; and Creating a book. 1:43  Now if that doesn't get you excited, I don't know what will because the idea of taking one piece of content and multiplying it and not really doing any more work is super exciting! When I first learned about repurposing and multiplying my message, I honestly felt like I was cheating because it was so easy once I found the right tools, and the right mentors.2:12  I had this vision that business and everything that was worth accomplishing needed to be really hard, and had to be a struggle. But once I discovered this idea of multiplying and really transforming one thing into many, my life changed completely. My business change completely. And now I get to spend more time doing the things that I love like being here on the podcast with you. 2:38  A lot of what happens to multiply the message we have here is done automatically. Now if you want to know what tools I'm using, you can definitely go back and listen to the podcast that come before this, and I will link them up in the show notes, so you can take them right there, take some notes and dive into some of these tools that we use every single day.3:05  Why text? I've shared that there are three reasons why you want to transform your video and audio into text, and we're going to start with number one: Closed captioning.3:18  Did you know that up to 70% of people watch their videos with the sound off?3:26  I know. I was totally blown away when I saw that stat because I like to listen to the person on the video. However, these days, a lot of people are watching videos at work, which I don't advocate by the way, or they're watching them at night when their family is in bed. They don't want to disrupt that portion of their day or their other family members, so they're listening now with the volume off.3:56  So say someone comes to your video and there's no captions. People may actually click away because they want to read what you have to say.4:11  I think most of us are missing out on the opportunity to reach more people and make a bigger impact because we are actually not using captions on our videos.4:24  Now if you are a fan of Facebook Live, like I am, this step can actually be done for you by Facebook.4:33  When you go to edit your video after you've recorded it, you can actually turn on the closed captioning. I do have to say that for me because I speak quickly, the captions are sometimes quite comical because what Facebook thinks I said is not really what I said so I have to go in there and do a bit of cleanup.4:56  For that reason, I actually choose to use another tool which is absolutely free. One of my new favorite tools, and I'm going to share with you at the end of this podcast, how you can get your hands on this tool because it has really changed the way that I view transcriptions, and how I can now use my text with the least effort on my part after that.5:22  So that's number one. You want to be able to transform your video or audio into text to create those closed captions, which can go on your videos on Facebook and on YouTube.5:36  Number two: Once you have your transcription you have a closed caption. You can actually go through and do a little bit of light editing on that text and turn it into a blog post. Now I know lots of people tell me they want to start a blog, but they're not good writers, they don't have time. I've been blogging this way for quite some time now, and it has really, really tightened up the amount of time that I'm spending blogging.6:07  I do of course, spend some time on other blog posts that are not video connected. However, a lot of our blog posts on our website are actually the cleaned up transcriptions with some punctuation and put into beautiful paragraphs. So it looks like a blog post.6:28  All right. Number three. The third way you can use the text, the transcription from your videos and audios, is to compile them all into a book.6:42  Did you catch that? A book.6:45  Now when I first thought about writing a book I had this vision in my head about sitting at my desk and spending hours and hours, staring at a blank screen with the cursor flashing and mocking me the whole time. And today when I think about writing a book, it's about how can I make a video and transcribe it? And then once it's transcribed, I can actually put a book together pretty quick.7:14  Now this was the exact process that I just went through a couple weeks ago I was in Dallas, at his #bizbesties retreat. I had the opportunity to do three talks or three presentations. All of those have since been transcribed. Two of them are actually the basis for my second book. Now there is still some editing and organizing of the book to do, but literally, I spoke, my book into existence. 7:46  That my friends is exciting! Starting with one piece of content (a video or audio), transcribing it, using it for closed captions, using it for a blog post, and creating a book out of one thing that is totally mind-blowing!8:04  I hope you are as excited as I am about all the things you can do by spending time on this great piece of content each week, and then Multiplying Your Message, by listening to this podcast and taking action on the steps.8:25  Tomorrow, I'm hosting a free live workshop, all about the Top 3 Myths, I hear from would-be podcasters that prevent them from starting. Well, we are going to bust through these myths and show you how you can overcome them in this live workshop. 8:46  If you want to join me, head over to yongpratt.com/216, and you can get access right there. If you're not able to make it live, don't worry, there will be a replay. You just need to get registered, so that I can send out the replay to you via email. 9:06  Okay, my friends, I look forward to the next episodes where we're going to dive into more of this five part framework, so that you can work smarter, not harder to Multiply Your Message and make a bigger impact in a faster, easier, and more joyful way. I'll catch you next time. Cheers.

Multiply YOUR Message

If you’re ready to Multiply YOUR Message, you’re gonna want to tune into this interview.

Yong interviews Hani Mourra, creator of Repurpose.io, one of Yong’s favorite and most-recommended tools to automate.

Sneak peek of what’s coming up in Repurpose.io.

? LinkedIn Video Publishing
? Video Trimmer
? Video Resizer

Try Repurpose for free today 

Drop your questions or feature requests in the comments below.

Please note this post may contain Affiliate Links. Our Young Creators/In a Weekend may be compensated if you choose to purchase through these links. Your purchases support this website, the podcast, and contribute to our programming for kids. Be aware that Yong only recommends products and services that she and her team personally use.