Yong Pratt 0:01
Welcome to part two of this miniseries all about recession-proofing your business. Today's guest is Tammy Pereira of TammyP.com and she is a Facebook ads expert.

Yong Pratt 0:15
Now before you stop and think, you know, Facebook ads...I've done it. I've tried it. They weren't successful, you need to tune into today's episode. We're diving into how podcasters specifically, but business owners in general, can use the power of Facebook ads, especially right now, when ad costs are at their lowest, and they are super effective. I cannot wait for you to learn from Tammy. I know that she is my go-to when it comes to Facebook ads.

Yong Pratt 0:46
At the end of the episode, I'm going to share something brand new she's put together. And I hope that you take advantage of it because it's gonna change the way that you view Facebook ads and how you can use them to not only recession-proof your business right now, but you can also start to scale your business.

Yong Pratt 1:07
I recently had a strategy session with Tammy, and she walked me through so many different ways that I could use Facebook ads for $5 a day, which is crazy right because when you think of Facebook ads so many people are out there sharing really bad information on how you have to spend thousands of dollars a day or thousands a month in order to get any headway, Tammy's way of doing ads, is far different than I've seen other people teach ads. I've taken several different Facebook ads classes, and lots of different strategies and tactics and by far Tammy's are the easiest to implement, and they are the fastest that I've seen that getting a return on your ad spend, so I'm excited for you to listen to today's episode.

Yong Pratt 1:56
When the episode is over, I want you to come over to Instagram and tag me over at @amplifyyourawesome, and tell me your biggest takeaway because I had a ton of aha moments during this interview with Tammy. And by the way, this interview was recorded back when the podcast was still called In a Weekend, so if you hear that at the beginning of the episode and at the end, you'll know why. This is episode number 277 of the Amplify Your Awesome™ podcast. I cannot wait to hear what you think. Enjoy!

Yong Pratt 2:32
Have you ever been scrolling through your Facebook feed and all of a sudden you just stopped? There's something drawing your eye and when you click on the image, or the video, or the text, you get taken to something you've actually been looking for or thinking about?

Yong Pratt 2:47
Well, today's guest is going to share with us how you can use the power of Facebook ads in your business so that people stop their scroll and connect with you. Our guest today is Tammy Pereria and she is a Facebook ads ninja. It's been a long time coming to get this interview in place and I'm so excited to me that you're here today and we are finally connecting.

Tammy Pereria 3:15
Yes, I'm super excited too, Yong and thank you thank you so much for having me. I absolutely love your podcast. I love it so thank you again.

Yong Pratt 3:23
Thank you so much. I love that. I love talking to people who listen to the podcast because, and it just justifies everything that we do every week in order to make sure our message goes out to the world so for that. Now before we dive into Facebook ads and how they can be used in businesses, effectively, take us back to the beginning of the story and how you came to be online and how then you started working with businesses on their Facebook ads.

Tammy Pereria 3:53
Okay yeah I will share with you the journey. Really so my background is, I came from more corporate consulting. So my background is actually corporate and advertising. And that's what I did. I was starting so it was happening as I was starting to get a little bit burnt-out working in corporate and working consulting gets a little tiring.

Tammy Pereria 4:14
So I started to kind of dip my toes into the online world and kind of investigate and see what it was all about. And actually came into the online world. I thought about this a couple months ago, like how I actually came in, it was through Pinterest of all things. It wasn't through Facebook which is really funny and ironic. Um, but yeah. That's how I started. Reading blogs. I started blogging myself and just sort of getting indoctrinated into the online space that's really how it started for me. And then I said, Oh, this is kind of interesting. I'm really liking this let me, let me investigate a little bit more. And lo and behold, I started getting more working with clients and more working with entrepreneurs and going back to going back to school essentially school and not school in the traditional way. But going back to get an entire treat like an entire program and learning Facebook ads so I spent over the past couple years, over $20,000 learning Facebook ads.

Yong Pratt 5:19
Oh my gosh, there's so much to dissect in that story. The first thing I want to point out is the idea that you started with Pinterest and here you are, Facebook ads. Like so many business owners, we start in one place and we don't really know what the journey is going to look like. And it's okay I'm giving everyone listening permission pivots. If you're feeling called to do something else a little bit different, don't feel tied into the one thing because I did that for far too long and looking back and thinking, wait. Why did I wait so long to make pivot so permission was granted to make pivots? And the other part about this is investing in yourself so that you could get what you needed in your business so that you could ultimately help other business owners get what they need. Kudos for that.

Tammy Pereria 6:10
So I really was curious about Facebook ads. I have this whole digital marketing background, and I always felt that Facebook ads for some reason we're super mysterious. Everybody was talking about them online. I saw people having success with Facebook ads, but at the same time, they felt unattainable to me. So I went on this journey to learn them. I really went back and I spent a solid year training with some high in some high level programs that help teach Facebook ad consultants so I really took it to the next level, because I knew that I could not only help my own business but I could also help others learn Facebook ads and what I found is I had just I was super passionate for it so I have this background in advertising. And I love them. I love love love them. Some people are always like, why do you love Facebook ads I don't understand? And I do like they are. They're fun for me.

Yong Pratt 7:09
When I think there's a mystery like you said to them, they're kind of this unicorn that for some people they work and for others, they just don't. So being able to go in and learn all the different strategies and different ways that you can use them and then being able to break it down in a real world way where you take step one. You take step two. You take Step three, and I think you and I have that in common for sure. How we like to be curious and ask questions, selfishly because we want to know these things. And in the process, we come to discover that we have a love or a passion for that thing we're curious about. And maybe it is the Aquarian in us that draws us to ask all those questions because my whole life I've been asking questions, always doing things, just a little bit differently, just to be not like everybody else.

Tammy Pereria 8:05
That is so true. I'm so happy you brought up - the whole aquarium thing. Because I mean that I just found that out about you the other day that we share, you know, February birthdays together which I love so much and probably why we connected in the first place, a year or two ago when we did I can't remember exactly when. But yeah, I think, also, there is a piece of me that wants to do it my way as well so I have been told. Oh you do Facebook ads this way and I'm like, you know what, let me dig into that a little bit. Let me see. And let me put a little twist a little, a little ad in my little spiciness to it and make it my own, so that's what I've done really with Facebook ads and knowing also that they are super impactful, if they're done the right way. So I know how much they can help businesses, and that people don't have to struggle for them.

Yong Pratt 8:59
That's so amazing and I know recently we reconnected because I hopped on one of your live videos, and you shared a strategy that you've been using and employing for the past year, and you've had some tremendous success with that. Can we go back and can you walk us through what that journey looked like and what that story is?

Tammy Pereria 9:17
Yeah, so about I mean now it's over a year but probably. It's been over a year, probably fall a year ago in 2018 already. When I was dipping my toes into Facebook ads and everyone always talks about the ads that generate and this is going to be super nerdy, but I'll just dive into the super nerdy a little bit. That's how I roll. I know Yong you can relate to that right so like all that we like all the tech stuff we like talking tech together. Um, so yeah, I started running everybody talks about you know ads for leads and running ads to like a freebie to get signups and things like that that's the traditional way, but I also knew that video was super impactful. Yong you know how much video is super impactful. And so I started creating a methodology which is my $5 day ad system. And that is how you can run ads (video ads) for anywhere from two to $5 a day and get a great impact on your business, grow your business, grow your audience and keep your existing audience. Just Top of Mind, which is really, really powerful. Really powerful.

Yong Pratt 10:24
And I want to unpack that for just a moment because you said, $2, to $5. Now for those people listening and watching you may be thinking to yourself, I've spent way more than that. Why didn't I get those results? And what Tammy is sharing is a very specific strategy, using live video, and for longtime listeners, you all know that live video is one of my favorite ways to create everything from not just video content but then audio content and written content. It all starts with doing a live video, and she was able to turn those live videos into ads to connect with people in a really relational way - not pushing stuff at them really pulling them into her world by sharing the things that are important, and that she's passionate about, like these Facebook ads.

Tammy Pereria 11:21
And that is the thing you know. If you are, whether you're meeting someone locally, I know I think you do some events and things like that, but like what I found out with this methodology is that it works because even if I've been doing more or less local ones. If I see someone online, and then we connect, they're going to continue to see me. So that's a really powerful, powerful thing because how many times we meet people, and then we're like, oh we forgot about that person right. So what this does, it actually will keep you and your business Top of Mind, which I think is so powerful I used to get. I used to get people say, you know, hey, I want to work with you on this or that are you still in business, and I never get that anymore. Now people see me online, and they see what I'm doing and they know and it all starts with video. I love video so much, I really do.

Yong Pratt 12:14
Yeah video is definitely my favorite way and I'm a huge proponent of it, and we talk about it a lot inside of podcasts In a Weekend for instance because it is the fastest, most efficient way to get your content, to connect with people on a really relational level. They can see you. They can connect with you. They get to know your values and your personality, and they get to really come to respect what you're doing because you're showing up consistently week after week after week. And then there's no question about hey are you still doing that because the way you're using ads, they're making sure that they see you.

Yong Pratt 12:52
Yeah. Yeah, it's a perfect strategy. It works so well and the other thing that like with video people can decide. They can say well I don't, they might say, Oh, I don't like her voice or I don't like the color of her hair right and so it's also polarizing at the same time, right? We talked about kind of attraction marketing attraction or not, they can decide well she's really annoying, right? We can listen to this podcast and say, I don't like her. She's annoying, right? I don't I don't subscribe to it, and that's fine. Like we want that we want. The people that really are interested in what we have to say, leaning in a little bit closer so the video as for sure do that, I, I am a huge proponent as well I go live every week. And then that video, the ads themselves, they really kind of blow things up much bigger so this is something that I personally have done myself for my business over the past year. And I've seen a lot of success with it I really have, and then I rolled it out gradually to some of my clients and they've also seen a tremendous amount of success so anything I talk about, it's because it's been tested and experimented, and I know it works.

Yong Pratt 14:03
That's so cool that you're actually doing it because there's so many experts or quote, unquote experts out there who are teaching things and they know about this much about something and when you start to really dive into it. There's not a whole lot of substance. So I love that you are always tweaking and testing and your clients are experiencing successes, you're figuring out what works and what doesn't and you're always coming back and being very generous with the information sharing within your group. And the people who follow you, because that really serve them again to build that deeper connection that whenever they show up, they know they're going to get value from you. You're going to have things to take away and implement, so they, too, can see the value of what you bring. So thank you so much for being so transparent and so generous with all the things that you're testing and tweaking. Can you share a couple of tips for everyone listening, if they have a podcast or maybe they're already doing live videos. How can they take what you've shared today and dip their toe into Facebook ads in a way that's going to help them grow and not be frustrated by the experience.

Tammy Pereria 15:21
Yeah. So really, um, and I'm not. I don't want to get super nerdy here, but maybe I will, you know, everybody talks about, you know, I post something on my page or I post something, and people just don't see it, right? So if you are creating a podcast, or even a blog post for that matter, really, the goal is to get your client - you want more people who would be interested in hearing it or reading it, to actually see it, right? So that's really a big thing. And the ads can help you do that. So the ads will really help not only blow up your audience faster, but get more people to see the content that you're creating because we're working so hard every day. I know Yong is working every day to create new content for your podcast and your blog and all the things that you're bringing to your community. As I, as well. And really I don't want that to be kind of fruitless, right? We really want to maximize the number of people that see all of the wonderful things that we're creating and to have more opportunity for our community to grow and to be able to experience all the greatness that we're creating.

Yong Pratt 16:35
That's so good. And that reminds me so much of what I talk about a lot and that is repurposing. We don't ever want as content creators to create something once and never see the light of day again. We want to be able to take that content and put it out in different ways by repurposing it. And then using ads to strategically get in front of the people who are connected to us or who are similar to those who are connected to us, so that our sphere of influence can go from this to really grow exponentially. And the way that we do this is to take what you're already creating. Repurpose it and then connect with Tammy. Have her help you walk through a strategy that makes sense for you and your business so that you're really putting that fuel on the fire, and really exponentially growing your audience. You're amplifying your message because the bigger your message gets, the more people that you can have a direct impact on. And isn't that why we're all in business, in the first place? So Tammy I want to thank you so much for saying yes to hopping on this interview, and being so open with sharing your knowledge about Facebook ads. And before we wrap up I want to make sure that people know where to find you because I know you have an amazing Facebook community, I think every female business owner should be part of.

Tammy Pereria 18:08
Yeah, thank you so much for bringing that up. Yeah, I have a group that I really really love and I put all of my heart into. It's called Tech Connect for Women Entrepreneurs. We talk about everything - ads, tech and marketing, because I love marketing. Marketing is my true passion. Digital marketing is my true passion. And I do free workshops all the time. I share all the time and so that is the best best place to, to learn, to learn from everything that I have going on.

Yong Pratt 18:37
Thank you so much for the community. So for all of you listening, all of you watching, I want you to do this today, is go to the Show Notes for this episode, www.YongPratt.com/277, so that you can connect directly with Tammy and her community because we're all like minded in there. We're all looking to use Facebook ads to reach more of those people to make that bigger impact. So thank you all for tuning in today for spending time with us, learning about what Facebook ads can do for you and a little strategy, you can implement right away. To help you reach more people with your podcast, and with your videos. Thank you, Tammy you so much.