[0:01] Now that you’ve unleashed your superpowers, it’s time to package them up and share them with the world. And one of the best ways to do that is with a podcast.
Before we dive into why a podcast may make sense for you, and how you can use it to share your superpowers with the world in a nice, neat package, let’s first talk about superpowers.
Still need to discover and unleash your superpowers? Take a listen to episode 254 and take action on the episode
[1:28] Why does a podcast make sense for packaging up your superpowers? And an example from Yong
[2:59] Another example of how to use your podcast as a connection tool
[4:37] Why podcast portability is magic for you and your listeners
[5:32] What you’ll likely (or may have already) confronted when searching for how to start a podcast
[6:49] What’s in store for you in 2020 here on the podcast and in the business
[7:14] If you’re interested in podcasting, the doors to Podcast in a Weekend™ will be open soon though in a slighltly different way than in the past. Be sure to reach out to Yong on Facebook or Instagram and let her know because there won’t be a big launch for the class but an invite only
[7:55] Are you ready to take all of your knowledge and All of those superpowers that you’ve unleashed, lean into them and package them up on a podcast? Come on over to Yongpratt.com/255. And let me know how I can help you accomplish that in 2020.
[8:16] The big rebrand is coming your way on the 17th of February
Now that you have unleashed your superpowers, it's time to package them up and share them with the world. And one of the best ways to do that is with a podcast. Welcome to episode number 255 of the In a Weekend podcast. I'm your host, Yong Pratt, and we love to help you unleash your superpowers here on the podcast, and package them up and share them with the world in unique ways that highlight all the awesome things about you and your business.
Before we dive into why a podcast may make sense for you, and how you can use it to share your superpowers with the world in a nice, neat package, let's first talk about superpowers. If you haven't already listened to last week's podcast, which was episode number 254m, I want you to pause this episode right now and go back to the show notes at Yong pratt.com/254 and go through the steps to unleash your superpowers. Once you have done that, this episode is going to make much more sense for you as far as packaging up your superpowers in a really interesting way deal. Okay, so let's dive into podcasting.
Why does a podcast make sense for packaging up your superpowers? Well, there's so many reasons why podcasting is a super smart marketing tool, and one that you can use to share your superpowers. If you've listened to this podcast for any length of time, you know, we talk a lot about podcasting. And there are so many great reasons why a podcast makes sense for you and your business and especially to share your unique superpowers. One of the main reasons I love it podcasting, it's a great connection tool. What does that mean? Well, when someone is referred to me, for instance, to do one of our done for you systems and processes packages, the way that I like to connect with them in the beginning is to share some of our past podcast episodes with them. Why would I do that? Well, one of the reasons I do that is because I want to make sure that the person who is coming to hire us for a service understands who we are, what we do, how we teach what we believe, and really believes in the philosophy of everything that we do in our business. Those are really important steps to be able to take first before you bring on a brand new client, or at least in my opinion, that's one of the best ways for those clients that are new to you to really get to know like and trust you and then be more inclined to hire you for your higher level services or products.
Another example is if you are subscribed to my email list, I often will send links to specific podcast episodes that are relevant to the subject matter in that email. That way, whether you like to learn best by reading or whether you prefer to listen, there's multiple ways for you to get that messaging that you need so that I can serve you at a higher level. So podcasts are my go to for educating my potential clients as well as my current clients in my classes. By sharing these tips and episodes from the podcast with potential clients, with current clients. And even with past clients. It's just a really great way to help people to understand that I love to serve them, I love to share with them, I want the best for them. And a podcast is a really personal place to do it. So when it comes to them, wanting to hire us to do our done for you services. I'm never having to sell. The podcast and what they've learned from me and the education and the value they're gaining from that really sells our services for us. So we never really have to quote unquote, hard sell. And if you're, if you could see me, I'm using my air quotes, because those words of selling are hard selling or closing are not words that I resonate with. They feel kind of icky to me. But if I can educate somebody before they hire us, if I can educate someone, even when they're already in our classes, and serve them at a higher level, you better believe that I want to do that. And a podcast is a perfect place to do that.
Now, another reason a podcast makes sense is that it's portable. People don't even have to have access to a Wi Fi connection, to listen to your message. Yes, they'll need it to be able to get your episode on to whatever device they're listening to. But if they're going on a trip, maybe you're hopping on the plane, the ability for that to take you and your brand and your message and your unique superpowers with them, that's a very intimate thing. They're popping you into their earbuds, and everything you want to share with them is at their fingertips. It is completely magical. And it is such a cool way to be able to connect with people in this hyper-connected world, where we, oddly enough, feel more disconnected from the people around us than we did before all this technology came into play.
So those are just a couple of reasons why a podcast makes sense for you and your business. I do want to say if you've done any searching at all, for podcasting, you looked up the term, how to start a podcast or something of that nature, you're likely to be confronted with a couple of things.
One: really, really lengthy articles that are pages and pages and pages long, or you'll run into videos and you watch one you kind of go down the rabbit hole, sometimes it'll autoplay, you'll watch the next thing. And often, those videos will contradict each other. So then you end up being more confused than when you began your search. And then you just throw your hands up in the air, and you move on to the next project. I can speak from experience on this one, that has happened to me more times than I can count. And when it came to podcasting, and starting my podcast way back in 2013, I spent a lot of time or I should say, I wasted a lot of time, trying to figure it out on my own, trying to do all these Google searches to really put all the pieces together in a way that made sense. But it wasn't until I found a mentor had it all packaged up in a way that I resonated with that that made sense for me to invest in a program to help the podcast and it made all the difference.
In this year of 2020, my message for you is to find people in your life that you resonate with, you connect with that you believe in, you've seen their work. You've seen how they serve their clients. You see how they show up in the world. Get those people to mentor you and help you achieve those goals you want to create, like starting a podcast.
We will be opening up the doors to Podcast in a Weekend very soon. So if you are interested, definitely reach out to me on social and let me know because we're going to do it in a bit of a different way. It's not going to be a huge launch. It's going to be sort of a smaller, more intimate launch. Because we're going to do it a little bit differently. The execution is going to be different. The class content is going to be the same. Plus we're adding in several more things to not only package up your superpowers with the podcast, but to be able to help you amplify your podcast in really big ways to help you reach more people.
Let me ask you this. Are you ready to take all of your knowledge and All of those superpowers that you've unleashed, lean into them and package them up on a podcast? Come on over to Yongpratt.com/255. And let me know how I can help you accomplish that in 2020.
We have big things coming for you. We have the big rebrand coming down the pipeline on the 17th of February with a new brand. I'm super excited about that. I want to serve you and help you to really amplify all those things that make you awesome, including your superpowers to help you soar above all of the fray and stand out from anyone else doing what you do in this year and in this decade. If you are ready to do that, definitely come on over to the show notes Yong pratt.com/255 let me know what help you need to package up your super powers on a podcast in 2020. Until next time, my friends, I wish you a fantastic day. Cheers.