Content Repurposing Roundup

0:00
If you're a business owner, and you're not yet repurposing the content you're already creating, you may be missing out on a big opportunity to connect with more of the right people and bring more people in to your tribe. The good news is that we've recorded a ton of episodes here on the podcast about this very topic. And the even better news is that this episode is a roundup of the best of the podcast. So my friends stick around because if content repurposing is something you want to dive into in your business, and here's a little hint...every business owner needs to lean into content repurposing, because it is just that powerful. Stick around my friends because we're diving into the best of content repurposing, here on episode number 292 of the Amplify Your Awesome™ podcast.

0:53
Hey everyone, and welcome back to the Amplify Your Awesome™ podcast. I'm your host Yong Pratt, also known as Dr. Content by my students because I can help you cure what ails your content. And for a lot of business owners what is ailing their content is not the creation of that content, they usually have an abundance of that. It is the strategic repurposing and reusing of the content you already have in your arsenal.

1:23
Now, today's episode is a little bit different than ones we've done in the past. So if you are a regular listener, first of all, thanks for tuning back into us. I really appreciate that. And if you're new to the podcast, Welcome. You're in the right place if you are a content creator of any sort, looking to get more traction and amplify the message that you are creating every day.

1:44
So this episode is a round up episode. That means we're not going to talk about specific strategies and tactics. On this episode, but I'm going to refer you back to the episodes we've already created. See what I did there. We're repurposing the content that we already have.

2:00
By creating this special round up podcast, and if you're on my email list, this roundup list went out to your email today. If you don't happen to be on my email list yet, that's okay. I'm going to share with you at the end of this episode, one of my favorite freebies you can grab that lists my top, most-loved content marketing tools to help you create content and to help you, more importantly, repurpose your content. So stick around till the end, and I'll share with you where you can grab that.

2:33
So let's dive in to this Roundup, shall we? Now, I don't know why I haven't done a lot of these roundup episodes. But as I was getting ready to sit and create this podcast for you, I thought, you know, it would be really helpful for my listeners - for all of you - to have a central episode or a central place where you could get a list of all of the best episodes regarding content repurposing in your business. So that's where this roundup episode came from.

3:02
And again, now that we're kind of going into fall, and we're into that back to school season, even though it may look a little bit different than in years past, right? I know for sure it does here. School is delayed actually, for a few more weeks. We don't actually start until after Labor Day and it's all going to be virtual for at least the first nine weeks. So that's something new for us.

3:23
Aside from that, I love it this time of year, because there's just so much new energy with the new season, the new moon, everything that's happening astrologically and cosmically, if you believe in such things. There's just a lot going on. And I feel like there's lots of different kinds of energy around this time of year. So I figured this was a really perfect time to do a roundup something different than our norm. And I think it's good for me to challenge myself as well as a business owner as a podcaster. To do things in a different way. See things in a new light because at this time of the year.

3:56
What I love to do is kind of take a step back. I like to slow down and kind of look at my business. And I want to take an inventory of a few things. The first thing I want to take an inventory of is: (1) What have I accomplished so far in 2020? And I know for most of us, if you're anything like me, you probably do this as well. You've accomplished a lot that throughout the year, yet you kind of forget all the things that you've accomplished. So take a few moments today and think about all the things maybe you've launched the new things, you've created a new freebie, a new course, a new email series, whatever it is, I know you've created some awesomeness. And I want you to celebrate that today because we so often forget to celebrate what we've already accomplished. So that's the first thing I like to take inventory of around the back to school time.

4:46
The second thing I like to take inventory of is well now we have four months left of the year. (2) What else do I want to accomplish? Are there some goals I'm still working on? Is there something new that I want to accomplish by the end of the year? Whatever it is, take some time again today and think about those things. What do you want to accomplish in the next four months?

5:07
And number three (this is my favorite of the three of them) is what content have you already created, that you can now repurpose? Because repurposing is so powerful, it is so important for your business because as a business owner, you're already wearing a lot of hats. And if you are creating content in the form of a blog post in the form of books, videos, podcasts or graphics, you're spending a lot of time in that creation mode. But we so often forget to reshare and repurpose what we've already created because it's likely and I can say this with almost 100% certainty that every person listening to today's episode is sitting on a veritable gold mine of content stored somewhere, digitally. It could be a place like Dropbox or Google Drive or another online storage place where everything that you create throughout the year gets stored there.

6:09
For me, I like to create my podcast episodes, my blog posts. I like to start them in Google Drive in a document I like to write things out. I like to get my thoughts on paper. And then I like to go and make videos and make audios from that. Right? I know that I'm going to repurpose things and because I have a system for doing that, it makes it really easy. But taking an inventory is just really an important step to move forward. We have to know where we've been and where we're going in order to get there. And again, this step is super easy to really say, you know what, I'm just going to keep plowing forward. And that's cool, too. I would just like for you to take a few moments today and take an inventory of these three things will jump and when you do send me a message send me a DM or you can head over to today's show notes at www.YongPratt.com/292 and share with me what you've learned by taking an inventory.

7:12
Now number three, taking inventory of your content is really important, like I said, because you're sitting on a goldmine of content. So let's talk about the different ways you can repurpose your content. And I'm going to point you in the direction of some episodes that are going to help you learn about certain things or take action on certain things.

7:32
Let's dive in with the first topic. If you are new to content creation or content repurposing, or you just want to refresher and kind of understand how content creation is important to your business, I have four episodes for you to take a listen to.

7:48
Number 267 is called "Your Content Runneth Over" and it's about this idea that you already have so much content. And it's like when you go to a wedding and you see that champagne fountain. They're taking one bottle of champagne and pouring it into the top glass. And from there, it trickles down to all the other layers. And that is exactly how I want you to see your content. Your cup literally is running over with content. So that's number 267.

8:21
The next episode I have for you is number 268. This is the question I asked my students a lot and this is what I dive into with them when we work one on one. And the episode is called, "Does your content need CPR? And again, here's another little hint: more than likely your content could use a little bit of CPR, right? CPR is all about reviving and resuscitating and sometimes we need to pull our content out of our content graveyard and breathe new life into it so that more of the right people can find us with our content.

8:58
Next, I have episode number 284. And this episode is called, "Content, content repurposing, and your business. And I really dive into what content is, what its role is, what it's supposed to do in your business. I dive into content repurposing and what it is and why repurposing your content is so valuable in your business, no matter whether you're a product based business or a service based business. Content repurposing is is the lifeblood of your business. And without it, yes, you can survive. However, when you put this machine into action, in this machine being content repurposing, it really brings more new life into your business and brings new people to you. So we definitely want new people to always be finding us and we also want to be nurturing of people who've already found us and already like us, and give them more of this the great content you're already creating. So that's Episode 284.

9:59
Next we have number 291. And this episode is called, "Three easy ways to start repurposing your content today." Now, if you have followed along on this podcast for any length of time, you know how much I like easy and simple. They seem counterintuitive in this day and age when everything is so fast paced. But I like when things are simple and easy because I spent way too long being the person that would complicate everything. I would create these elaborate funnels. These elaborate email sequences with if then things so if somebody did this, this would happen. And you know what? At the end of the day, it was so hard to keep track of all those things because there was so much complication, and on the receiving end for anyone getting my information was also too much because there were so many steps to have to follow. So when I started to embrace easy and simple and even using the word lazy to describe the way I am as an entrepreneur, it felt so much better. It felt more freeing. It felt light. So on episode 291, you have 3 easy ways to repurpose your content and ways you can start to do that today.

11:12
Now if you're curious about how I got into content repurposing, and really my love/hate relationship with the topic, you will definitely want to go to episode number 286.

11:27
Now, for everyone who is an author, a blogger, a podcaster, and a video creator, I'm going to point you in the direction of an episode that is specific for the type of content you're creating. Are you ready?

11:39
If you are an author and you've published books, whether you've self published or had a publisher put them on different marketplaces, you'll definitely want to jump into episode number 290. In that episode, I break out five ways to get more readers for your books. The more readers you get the more books you can sell, the more income you're going to make in your business and the more resources you'll have to create that next book. So definitely go listen to those five ways to get more readers for your books.

12:12
If you are a blogger, jump to episode number 287. In that episode, I outlined three simple ways to repurpose your blog. Now, if you're an author, you can also listen to the blogger section and vice versa. There's just really great ways in those two episodes to take your written text and turn it into other forms of content.

12:38
Now, if you happen to be a podcaster like me, you'll definitely want to go to episode number 288. It's all about three easy steps to repurpose your podcast. Again, easy tips are all about easy and simple here on the podcast.

12:57
And of course for anyone creating videos number 289 is going to be a great episode. I share with you 3 tips to get more eyeballs on your videos.

13:10
And if you happen to be looking for ways to get your kiddos involved in your business involved in content, whether it's creation or repurposing content, which you may likely know is one of my all time favorite subjects, then I highly recommend Episode Number 285, which is called, "Raising Entrepreneurs Together." You know, as a business owner, your content, no matter what its form, and the repurposing of that content, is literally your greatest asset. Your content is the way to attract more of the right people into your business, while simultaneously repelling those that aren't a good fit, which is equally as important.

13:54
Look, I know that content repurposing can seem overwhelming, especially if you have have loads of content like I do. And that's why I'm here, my friends to help you at every step of the way. If you're interested in getting my expert repurposing eyes on your content to help you achieve your business goals in the next four months, or the last four months of 2020, I invite you to grab a Content Diagnostic Session™ with me. It is a one on one session where you and I are going to dive into your content and create a strategy to help you achieve your goals using the content you already have. How cool is that?

14:36
If you want to get the details about the content diagnostic session, visit today's show notes at www.YongPratt.com/292. All the details are there ready and waiting for you. And if it's the time for you to really focus on repurposing content, this would be a really, really great place to start so that the next four months, you're able to be supported by what you've already created which is so, so powerful. And just imagine the time you can save if you start repurposing your content. And you don't have to put so much effort into always creating something new. It is very liberating. It is very freeing and it's really quite joyful once you learn to repurpose your content.

15:18
Now I want to share with you a couple of the comments that some of my students have shared with me. Now these comments are specific to my Podcast in a Weekend™ experience. However, these students also address how content repurposing and learning content repurposing with me has changed their business. This first, "Yong Pratt and her revolutionary podcasting process are making history by giving the quick step by step instructions to implement in one weekend, her powerful system. She is known as the repurpose Queen for a reason. I now have a podcast and have saved more time during my week than I would if I didn't have a podcast. Seems crazy, but it's true." And again, that's from Kim White.

16:04
And here is what Christie Garcia has said, "Wow! Podcast in a Weekend™ exceeded my expectations. The repurposing content that my eyes have been opened to was an unexpected bonus. Everyone who has a business or wants a podcast needs to take this class. It's simple and well laid out in a great format for everyone. Thank you. And again, that's from Christie Garcia.

16:30
Now before we wrap up this episode, I first of all hope it's convenient for you to have all of these repurposing episodes in one place. If you're interested in seeing the text version of this, you can head over to today's show notes at www.YongPratt.com/292. You can bookmark it. You can share it and keep coming back to it. Because if you're in business and you're creating content, repurposing definitely needs to be at the top of your priority list because it is the way you're going to get in front of more of the right people, it is your biggest asset.

17:05
And I know my friends, that you have so much content already that you have created. And it's now time to repurpose it strategically. So before signing off, I just want to say thank you.

17:17
Thank you for allowing me to come to you every week with these episodes, I really appreciate it. And I really appreciate the relationships that have come from this podcast.

17:29
I want to thank you for being part of the Amplify Your Awesome™ journey, and to tell you that there may be some really exciting new opportunities and new things coming your way. So definitely be on the lookout for those.

17:46
And I want to thank you for being you. For showing up. For serving your audience, and for impacting so many lives. I appreciate you.

17:56
And again, if you're interested in having me take a look at your content and helping you create a plan to repurpose your content very strategically, I invite you to head over to today's show notes, www.YongPratt.com/292 and grab one of my Content Diagnostic Sessions. Okay my friends. There you have it. Episode number 292 and our repurposing round up. I look forward to catching you on the next episode. Cheers