[0:00] Chocolate bars, M&Ms, and your content. What do they have in common? Today you’re going to find out that your content has more in common with chocolate bars and M&Ms than you may have thought possible. Are you ready to dive into this delicious episode?
[8:06] The forgotten chocolate
[9:01] Do you have all your chocolate bars in one convenient location?
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[9:31] Chocolate squares to share
[10:39] Could you break off and share 3 little squares of your big chocolate bar today?
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[13:37] Breaking your chocolate squares into even smaller bits (i.e., M&Ms)
[13:54] How easy content gold mining can be when you think about your content like chocolate
[14:17] Quickly and easily filling your content calendar with the content you ALREADY Have
[16:21] Content Gold Mining Example: Video
[17:47] Need help with live video?
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[18:55] Automation versus relationship building and Yong’s big mistake
[20:14] Content Gold Mining Example: Audio
[21:15] Appealing to MORE people by sprinkling your delicious chocolate bars, chocolate squares, and M&Ms across the interwebs
[22:31] Yong’s cautionary tale and why you should NOT do what she did
[26:53] Two steps to choosing your primary social platform and traffic-driving platform
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