Quick and Easy Content Creation in 4 Steps

When I say content, you say…


Hello beautiful and happy Independence Day to everyone in the U.S.!


When it comes to creating content for your business, what words or phrases come to mind?


—> It’s hard…


—> I don’t know where to begin…


—> I’m terrible at coming up with content for my business…


—> I just wanna hire someone to create content for me…


—> Will content creation never end???


These are a few of the phrases my students and private clients have shared with me when it comes to creating content.


Well, I’ve got good news and bad news for you.


The bad news when it comes to content creation…


You are the creator of your business and know it better than anyone else. 


Your gifts, your talents, your vision, and your passion makes your business what it is. With that being said, delegating content creation completely, whether it be video, audio, blog posts, books, graphics, etc., needs to come from you. 


Trust me. 


I’ve tried delegating the creation of content. Even with an outline, guidelines, or a system, whenever I’ve tried to delegate content, I’ve always been disappointed. 


More often than not, I’d end up re-doing the content and creating it all over from scratch. What I had delegated didn’t sound like me, didn’t convey the message I had intended, and certainly never felt authentic. Talk about a waste of time AND money! No one needs that.


What about plug-and-play content???


I’ve tried using many different “plug-and-play” methods for content creation on social media – you know, the kind where you get access to pics and even captions of what to share on social media and when to post it. This worked for me…never! Again, the content wasn’t me – especially the pics to which I was given access. 


I’m not a fancy-schmansy kinda girl so posting pics of perfectly curated photos of champagne glasses next to a pool or an office space you’d drool over on Pinterest just isn’t me. It might be for some and that’s cool. It just never worked from me because, well…


I felt like a fraud.


I felt like a failure whenever I’d try to use someone else’s content. It just didn’t feel right and for so long, I thought it was my fault – that I somehow had done something wrong.


The truth is, because I felt like I was “cheating” or was a “fraud,” I was energetically dooming myself. I was sending out that self-doubt into the universe every time I posted that content. So guess what???


That content never got much traction, engagement, comments, or anything else. Often, it just sat on my page glaring back at me – mocking me for trying to pass off someone else’s creations as mine.


I discovered the hard way, after investing in multiple plug-and-play solutions and hiring the creation of content that I had wasted a lot of money and TIME.


Until I discovered the truth and the very good news!


Content creation doesn’t have to be hard, complicated, or cause any sort of grief or overwhelm. Creating content comes down to THIS.


Start with where you are and the content you’ve already created.


Do you like to write?


Do you like to speak?


Do you like to create beautiful visuals?


Pick your favorite, which likely is the one that comes easiest to you, and start sharing.


That can’t possibly be all there is to content creation. Can it?


The short answer is YES. 


Start with ONE great piece of content and create it in the medium that resonates with you most.


Here on the podcast, we love helping our listeners SIMPLIFY. At its most basic, content creation is only 4 steps. 


The 4 Steps to Content Creation


  1. Pick the type of content you’ll create. Will it be in a written format like a blog or ebook? Will it be a video or audio? Will it be a graphic? 
  2. Commit to a creation schedule. Will you create ONE piece of content every week, every other week, multiple times per week? What day of the week will you commit to ensuring your content gets created? Then calendar it. 
  3. Decide on a distribution schedule – Once you’ve created content, how often and where will you distribute it? Will your content live on your blog or website? Social media? Emails to your list? 
  4. Multiply YOUR Message – All you have to do it take that content you’ve created and turn it into a different format. To Multiply successfully, you’ll need a strategy, the tactics, and automation. You read that right…I said automation.


Wait, what? 


Didn’t you just recommend NOT delegating content creation?


Isn’t automating the same as delegating?




When I talk about automation, I’m not talking about delegating your content and its creation. 


I’m talking about starting with and using your OWN content. Once you’ve done that, you can use start using automation tools along with a solid strategy and specific tactics, to transform it into a different medium. For example, I use automations to turn my video content into audio.


If you missed the recent series about transforming your content to Multiply Your Message, you can binge-listen using the links below to each episode in the series.




Taking Your Content to the Next Level


If you’ve been struggling with content creation for your business or want to simplify it, I have something special for you.


I’m now accepting applications for our monthly implementation accelerator, Multiply My Message AKA M3. M3 will help you create a content creation strategy that works for you – based on your strengths.


You’ll learn the specific tactics to transform your ONE piece of content into multiple.


—> Wanna learn what automation tool to use to transform video into audio? 


—> What about putting your FB Live video directly on your website automatically?


—> Maybe you wanna create beautiful graphics based on YOUR original content?


ALL this plus loads more, like a community of fellow Multipliers, is included inside of M3.


When you complete the application, you’re not obligated to join M3 when the door open (late summer/early fall). I just want to ensure M3 is a good fit for you and where you are in your business. I want to make sure you’ll be successful with M3.


Have questions about M3 or content creation in general?


Comment below and tell me your biggest obstacles and ask any questions about content creation. 


Plus, in honor of Independence Day, and YOUR independence as a confident content creator (say that fast 3X…LOL), I’m hosting a live Q&A next Thursday, July 11 at [11:11] AM PST over on our NEW FB Page 


On the Q&A, I’ll be answering your questions or challenges about content creation. When you show up live to the Q&A you’ll have an opportunity for some live on-air coaching, too. So be sure to mark your calendars!

Comment below and ask your questions or share your concerns then APPLY for M3 to get this Content Creation Party Started!!!

It’s time to get OFF the hamster wheel of content creation

It’s time to get OFF the hamster wheel of content creation

The Content Creation Hamster Wheel

—> Facebook Pages, Groups, and Lives

—> Writing Blog Posts

—> Building a beautiful Website

—> Starting a Podcast

—> Writing an eBook or Print Book

—> Creating a YouTube Channel

—> Connecting on Twitter

—> Growing your network on LinkedIn

—> Crafting Instagram stories, feed, DMs, oh, my!!!


And that’s just Monday…and every day for the rest of your life – YIKES!



What’s a girl (or guy) to do when faced with this mountain of content that “needs” to be created PLUS maintain a household, raise kids (the two or 4-legged kind), plan for, shop, and prepare meals to keep said kids alive, ensure that everyone in the house walks out the door with clean underwear, etc.?!?!?


Well, you do have a few options…



Option 1

Ignore it all and ‘hope’ that people will find out about your awesomeness through osmosis or telekinesis (Daphne and I have been binging on the late 90s series, Charmed on Netflix), just stumble upon you and your biz, or just let your work speak for itself…



Option 2

Keep running like a hamster on a wheel, feeling overwhelmed, inept, or worse – experiencing depression or anxiety (believe me, I’ve been there…) – about creating endless amounts of content so that you can be everywhere on the interwebs



Option 3


Multiply YOUR Message Framework by Yong Pratt

Focus on just ONE of the above platforms and then MULTIPLY that message in MULTIPLE ways (automating the process) across all the platforms. It’s the basis of the Multiply Your Message Framework which you can grab now.



Having lived many, many, many years through Options 1 and 2, I can speak from experience when I say those options are no way to live a life, let alone run a business. I was the epitome of the Einstein quote:



When I came across Option 3 (Multiplying My Message AKA Repurposing my content) just a few years ago, it was literally like the heavens opened and a whole new world of possibilities emerged.


I felt as though a weight had been lifted off my shoulders – I could breathe freely, the depression and anxiety lessened, and I got excited about business again for the first time in half a dozen years!





Content creation is now a numbers game for me…


—> How many different ways can I multiply my content (i.e., videos, blogs, emails, books, podcasts, graphics, status updates, etc.)?


—> How many more people can I reach by multiplying my message?


And what’s even better than having systems and automations in place to Multiply My Message is seeing my students and private clients discover and implement these processes and automations in their own businesses.



If you’re ready to get off the hamster wheel of content creation by focusing on creating ONE great piece of content each week and them multiplying it, I invite you to apply to become a Founding Member of our NEW Implementation Accelerator, M3 (AKA Multiply MY Message).


Who is M3 for exactly?


Multiply My Message with Yong PrattM3 is for those that are seeking a better, less overwhelming, and easier way to create content while at the same time impacting more people.


M3 is about helping YOU become the Superhero of YOUR business – you know having those superhero-like abilities with your content so that everyone asks why (and how) they’re seeing you EVERYWHERE across the web!


No matter what type of content you’re currently creating in your business, M3 can help you Multiply that content by helping you craft a strategy that works for YOU.


You’ll also get the step-by-step tactics so you can implement FASTER and EASIER than you thought possible every single month.


PLUS you’ll have access to a group of fellow multipliers all moving in the same direction to support you, encourage you and even collaborate with you so you can reach your goals faster!


If you’re ready to become a MULTIPLIER so you can finally get off the content-creation hamster wheel, apply today for M3.  


Don’t worry, this is just an application so I can get to know you and make sure M3 is going to be incredibly valuable for you and your business. 


The fun inside of M3 will begin late summer/early fall (once the kiddos are back in school) so grab some friends and biz besties and get ready to MULTIPLY!


I had initially wanted to start M3 next both, however, when I looked at my calendar and got really clear on the type of summer I wanted to craft for my family, I decided to wait until school is back in session (late August for us)


If you want to become a Multiplier Faster, just COMMENT below and let me know. You can also message me on Facebook.


I’ve opened up my schedule for a couple of one-on-one clients for the summer because I know how some of you are ready to Multiply NOW.



Remember, becoming a MULTIPLIER happens on the other side of this application.


I am honored to have you in my life to walk this journey with you. I cannot wait to reveal the joy and ease that awaits YOU as a MULTIPLIER!  


Wanna dive in deeper to this content creation conversation?


Join me LIVE at 12 PM PST TODAY (June 19) to dive into Content Creation for ALL Ages. 


Can’t join live? No worries, the REPLAY will be available to you 🙂




Using Audiograms to Multiply Your Message

Using Audiograms to Multiply Your Message

Today on episode 220 of the In A Weekend Podcast, we’re going to talk about how to Multiply Your Message by creating Audiograms.

Thank you for tuning in today to this episode. My name is Yong Pratt, your host and the Chief Dreamer of the In a Weekend Series of Classes where we help you to simplify, to automate, and to leverage the often hidden assets (like your kiddos) inside your business quickly.


This is part five of a series called Multiply Your Message.


If you haven’t listened to the previous episodes, I’ve linked them below.


Don’t Leave Out These Pieces – The Multiply Your Message Series

  1. 211 – Multiply Your Message Part 1
  2. 212 BONUS : Kids + Video = Magic for your business
  3. 213 – Multiply YOur Message Part 2 [Audio]
  4. 214 BONUS – 3 Tools to Turn Audio into Video
  5. 215 BONUS – Are you repurposing your videos?
  6. 216 – Multiply Your Message 3 [text]
  7. 217 BONUS – A Podcasting Success Story with Nicole Thompson
  8. 218 – LIVE Podcasting Q&A
  9. 219 – Multiply Your Message 4 [quotes]
  10. 220 – Multiply Your Message 5 [audiograms]
  11. 221 – Multiply Your Message 6 [graphics]



Let’s start at the top.

What’s an audiogram? 


It’s a mini video clip. In that video, you’ll see a still image in the background. On top of that still image, you will have a little wav form – that little bar that moves up and down to show you that a video is playing. The audiogram can also include the transcripts or the text that we created on Episode 216. All of this – image, wav form, and the transcription – happens in one singular little video clip, and they are awesome.


You’ve likely seen these across social media. Here’s an example of a Podcaster:

  • Podcaster creates full length video and audio shows
  • Podcaster takes “clips” or “snip” from the audio (i.e., quotes from Episode 219); this can be hired out or done in house with software (I’ll share my fav tool later in this post)
  • Podcaster shares audiograms across social media and links out to the full episode on a website, iTunes, etc.


Some, not all audiograms have text overlaying the still image. If you took action on Episode Episode 216, you already have text you can use.


Here’s an example of one of our Audiograms:

Episode 219 Clip with Yong Pratt – In a Weekend Podcast

Why create audiograms?


People learn in many different ways: some learn best visually, others by reading, still others by listening. With the Multiply Your Message Process, we’re hedging our bets, as it were (a girl can learn a thing or two growing up in with all the gambling in Nevada). We’re taking that one, great piece of content, and transforming it into Multiple Pieces to help people consume our content in a way that’s most friendly to them.


An audiogram hits 3 types of learners right out of the gate – those that are auditory, those that learn visually, and those that learn through words (verbal/linguistic)


By the way, if you’re interesting in learning more about the 8 different types of learning or Superpowers as I call them, check out my first book, Raising a Superhero.


Bottom Line:


Audiograms are the bomb dot com (is that even a relevant phrase in 2019?)…at any rate, you get my point that they’re awesome.


Sounds good. But Yong, HOW do I create these audiograms?


I’m so glad you asked. I first introduced this tool back on episode number 214. And it does exactly what the name implies it repurposes your content. Of course in my world, when I refer to repurposing, it’s all about Multiplying Your Message – turning that one singular piece of content in to multiple.


I’m not exaggerating when I say that Repurpose changed my business by saving me TIME & MONEY. Who doesn’t want that?1?


At the time I was introduced to Repurpose, I had a full-time Virtual Assistant based in the Philippines (the cost of living if FAR less than the US). At the time, I was paying her $500+ monthly do to a portion of what Repurpose could produce automatically plus spending increasing time training and overseeing the work being produced. I could not believe what I was able to stop doing manually or what I could stop paying someone else to do for me with Repurpose.  


One of the many, many, many things Repurpose can do for you, without you doing anything other than upload your time-stamped transcriptions with your audio podcast, is automatically create these audiograms for you.


Say what???

Now it’s YOUR Turn…Here are today’s Action Steps:


  1. Get yourself a free 2-week trial with Repurpose. Trust me you will not be disappointed. If you choose is to invest in this tool, which is a mere $20 a month BTW, which equates to maybe four fancy coffees a month…You can use this software in your business every day to create audiograms and so much more.
  2. When you choose to invest in it, message me on Facebook, or DM on Instagram and let me know. When you use my link to purchase this monthly software,I will send you some video content to help you get started quickly and easily.  Once you get into the software, you’re totally going to be hooked and that $20 a month will be the best $20 a month you will ever spend. And you’ll probably begin to wonder how you lived without it – just like me!



Next time on the podcast:

Multiplying Your Message with Graphics (Images)


We’re going to talk about how to turn your text in to some beautiful images. Plus, I have a special guest for you that’s a 28-year graphics design pro. I’m betting (there’s that NV girl shining through again), you’ll learn a thing or two.


Before you head out on your day, go and check out Repurpose. Get your 14 day free trial start using Repurpose to Multiply Your Message today.


Don’t Forget: Kids are Creators, too…

Don’t forget that your kids (or someone else’s) can be instrumental in helping you to Multiply Your Message.


Wanna hire a Young Creator to help you, tell us how we can help.


Don’t forget, any of our In a Weekend Classes are ideal for helping you bring your kiddos into your business in meaningful ways – ways which can equip them with real-world skills they can use to fund their own brighter futures.


This post contains affiliate links. When you choose to purchase the product/service recommended, I may receive a commission. Thank you in advance for that cup o’ coffee 😉

Repurpose to Multiply YOUR Message with Hani Mourra

Want to Multiply YOUR Message with content you’ve ALREADY Created?

Tune in for Episode 2 of my QA/sneak peek session with Hani Mourra, developer of Repurpose.io

Here’s what you’ll learn:


—> How to turn your audios into mini video snippets (i.e., videograms)

—> How to send your video snippets directly to Twitter

—> How to add captions to your snippets

PLUS: A sneak peek into what’s coming to Repurpose in the next month…it’s SOOOO Good.

Want a free trial to Repurpose (my FAV tool)? Get your free 14 days NOW.

Please note this post contains affiliate links and we may receive compensation when you choose to purchase. When I purchased the software myself, it LITERALLY changed my business in the BEST way! Jump in today.