fbpx
Create a new relationship with time using time hacking

Create a new relationship with time using time hacking

[0:01] Do you ever wish you could bend time so you had more of it? Or have you ever caught yourself saying, I need more time? Or maybe this isn’t the right time? If so, you’re definitely going to want to put this episode on repeat because we’re diving into a concept that we all need right now. And that is Time Hacking. 

 

[1:10] Here at Amplify Your Awesome we help coaches and course creators, ditch content overwhelmed, tap into an endless supply of social media content, and make more money from the content they’ve already created. 

 

[1:35] Now that we’re heading into summer, and most of us want more time with our kids and families, I thought it would be only fitting to bring on a guest who could help us hack our time. get more done, all without the hustle. 

 

About Vikki Louise:

Vikki is a reformed hustler turned time hacker. She coaches clients to achieve more in less time, with ease. She has a no BS minimalist approach to mindset work, and life. She has lived in four countries in the last two years, today she is recording from France. She also hosts the F*CK Anxiety & Get Sh*t Done podcast

 

 [2:45] Where was Vikki’s before Time Hacking

 

[6:00] Who Vikki loves working with, how they find her, and how she serves them

 

[8:51] Vikki’s definition of Time Hacking

 

[10:16] 3 Steps to Time Hacking

 

[12:17]  Flow  versus hyper productivity

 

[15:02]  Overcoming the objection of time versus reality

 

[17:12] Vikki’s favorite way to create content 

 

[18:52]  Repurposing content is just like a rock concert?

 

[20:45] The discovery Vikki’s husband made about her content and how you can use it to your advantage AND make money from it

 

[22:52]  Generic templates aren’t the answer to content creation: Where Vikki gets content creation inspiration

 

[23:32] What to do instead of using someone else’s templates when it comes to creating your content 

 

[26:39]  Content creation: Vikki’s preferred method 

 

[29:13]  Advice on changing your relationship to time #1

 

[30:04]  The second piece of advice from Vikki on changing your relationship to time 

 

[31:52]  Connect with Vikki

 

[32:51] Time-Hacking this podcast interview 

 

[33:35] Come share your biggest takeaways and ahas from today’s episode with Vikki and Yong inside the Arena of Awesome

 

NEXT WEEK: Overcoming the Post-Goal Blues

 

Read Full Transcript

Yong Pratt 0:01
Do you ever wish you could bend time so you had more of it? Or have you ever caught yourself saying, I need more time? Or maybe this isn't the right time? If so, you're definitely going to want to put this episode on repeat because we're diving into a concept that we all need right now. And that is Time Hacking.

Yong Pratt 0:27
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Yong Pratt 1:10
Hey there Amplifiers and welcome back to the podcast. As always, I'm your host Yong Pratt, Expert Goldmining Guide and Chief Amplifier of Awesome. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelmed, tap into an endless supply of social media content and make more money from the content they've already created.

Yong Pratt 1:35
Now that we're heading into summer, and most of us want more time with our kids and families, I thought it would be only fitting to bring on a guest who could help us hack our time. get more done, all without the hustle. Today's guest is Vikki Louise. Let me tell you a little bit more about the key because I am thrilled she's here with us today. She's a reformed hustler. I love this term. Turned time hacker. She coaches clients to achieve more in less time with ease. She has a no BS minimalistic approach to mindset to work and life. She's lived in four countries in the past two years and today she's recording from France. She's a fellow podcast host and her show is called F*ck Anxiety and Get Sh*t Done. Welcome to the podcast. Vikki!

Vikki Louise 2:30
Thank you so much for having me. I'm so happy to be here.

Yong Pratt 2:33
Before we dive into this juicy topic that is time hacking, can you take us back to before you were a time hacker? What did your life look like? And how did you get on this journey of yours?

Vikki Louise 2:45
Yeah, so I've always been ambitious. And I think a lot of your listeners are like that, too. And it's just always wanted to like have impact and like be out there in the world and be doing things. And a lot of like, even remember the fiction books I would read when I was younger with these like, main female characters. And they were like hustling and working long hours and doing all the things and I was like, Oh, that's what it is. That's what I want. And so I approached my work life really like that. I mean, even when I graduated university, I went straight into three jobs at the same time to save money to go traveling. But it was like no question that I would work seven days a week and evenings to do that. And then I went into corporate and worked in finance and investing. And you know, it's like my first day, you have to sign a document saying that you give up your rights to only work 40 hours a week. And I was working and always studying and always advancing and doing all the things but like, I was moving very fast. And my career wasn't moving as fast. And I really like I literally left finance twice. But the first time I was like, I don't understand it's not happening fast enough. So I really put myself in this super fast race when no one else does myself and this life that I thought I would arrive to one day. And then when I went into entrepreneurship and into coaching, we're actually at a startup before coaching as well. I brought that same energy and it was really like, I will be in the office seven days a week 10pm at night doing events, like hands on everything. And it's just unsustainable. It's not fun. And it's not what makes us move faster. Like literally we live in a world where we can reach 1000s of people off one podcast episode. And we're still living in the mentality of like 100 years ago, where to reach 1000 people you have to do all the things like think about how many social platforms we have now. So for me it was really about letting go of being busy and attaching my relevance or worth or importance to doing things and then when that happened then I ended up like succeeding a lot more I was like, Oh, this is this is what I want to help people with.

Yong Pratt 5:04
So good. And there's so many parts of that story that I can resonate with personally, and I know my listeners can as well. We've been taught to hustle and to do great things, you have to work harder and harder and faster and achieve more. And that I love that you reach this point where we thought, what if I just give this up? And then to see the success you had after getting rid of the hustle. I think if we can all get to that space where we can just let go. And yes, I agree that it's, you know, having goals is really important. But we all need to get there. In our own time, we're not running a race, like you said against anyone else. This is this is our life, we should be able to enjoy this journey and not have to go as fast as we can missing all the goodness that happens in every single moment. I love it. So tell me about who the people are that you love to serve? Why did they come to find you?

Vikki Louise 6:00
Yeah, they are typically they're doing all the things that I can do and everything become literally doing everything and it's not working. And they've reached that point of diminishing returns where like, there's a point where doing more actually starts to not only not move you further up, it starts to cost more. And it costs in terms of feeling tired and having space for creativity and being present and your other relationships and being able to be present in your business instead of 15 tabs open and all of that things. So...I know that?

Yong Pratt 6:35
Yes, for sure.

Vikki Louise 6:37
So my people tend to find me from this place of like, I'm doing all the things and I've reached this plateau and like, how do I get passed this? And I do think it's kind of like, great that they that we do reach this plateau of like you can't burn yourself out. You can't burn yourself out as a way to success. Like, that's not how it works. And I guess for me, I really want to help people without having to go through that really negative place of like, collapsing everything. So really just I also do attracts actually some new new people new to business, because again, I think like me, when we go from like what we're taught in school and what we're taught in corporate cultures into like our own business, we take all of that mentality of like 40 Hour Work Week and being available 24 seven and responding to emails and all of these things. And we bring it in instead of realizing like you've just entered a playground. Like this is the fun part. Although I will say not all of my clients are business owners, because I think time hacking time impacts everyone.

Yong Pratt 7:51
Yeah, for sure, for sure. And I wish I had discovered you years ago because there was a time in my life when I was going so hard and so fast. And I just kept thinking I needed to do more and be more and have more things. And I really reached this point where my health decided to take, you know, a huge, a huge dive. And for for months, I didn't know what was going on. And it was a scary place to be. And so I can totally relate to this, this mentality of you know, the more and more and more go because that's how I was raised to and and I think as entrepreneurs, that's the biggest lesson we learn or just in life in general, is that we have to unlearn the things we learned in school in order to make life work for us, and not try to put ourselves into that mold that everyone says we have to fit into.

Vikki Louise 8:37
Yes, exactly. That's exactly it. Yeah.

Yong Pratt 8:41
So let's talk about this juicy topic I know what my listeners are probably waiting, like, get to the good stuff already. Let's talk about time hacking. What is time hacking? Let's start there.

Vikki Louise 8:51
Yeah, so I always like to start with like the definition of hacking itself, which is really like a way of achieving something in non-standardized methods. And Time Hacking is actually all about removing, removing time from the success equation. And one of the things we mean you spoke about before we recorded was how like time like is no longer it's kind of no longer a bottleneck, right. And I think about how much time it used to take to get in front of 10 people. And now you can do it in a millisecond. Like most people listening can do this in a millisecond. So our issue is no longer like time of transporting messages or time of transporting ourselves or all of these things. Like they don't take time whereas it used to it used to take two and a half months to transfer a letter from like the UK to the US. And here look at us communicating in real time with video. So there is as an example, what we then have to get over is actually our fear of being judged by other people. And I call this the first step of time hacking, which is really managing our mindset. And really specifically, our thoughts about ourselves, like having your own back what you think about you, if you think you're not good enough, it doesn't matter that you can go live on Facebook and reach 100 people, you are not going to do it, for example.

Vikki Louise 10:16
And so the three steps to time hacking are managing your mindset and really building your story around you and your belief about you. The second one is making quick decisions and actually implementing them. Because when we are in indecision, we are not doing anything, right. So we can be like, I don't know, who my target audience is, and your brain loves that kind of thing. Like, it's just, it's gonna come to me with time, it's not going to come to a time, it's going to come to you with making a decision, I started out as a relationship coach, true story. And then I made that decision. I knew it wasn't right, and then pivoted, right, like, it's really being willing to go out there and do it messy, which takes us to the third step of time hacking, which is really failing forward, that you will fail, you will get rejected, like, but learning from that is the value. And when you focus on those three things you are able to do, why pull the needle movers in your business or in your work or in your life or in your relationships or in dating, however, it shows up the uncomfortable stuff where you have to have your own back and make those decisions. And then you end up achieving a lot more in literally a fraction of the time, because we can busy ourselves all day long with like just social media platforms that we want to post on or consume on. So but those things, the things that are gonna move us forward.

Yong Pratt 11:43
Yeah, and those needle movers are so important that I think we lose sight of them throughout the day, because there are all these distractions. There are the 15, tabs open. There are all the devices trying to get our attention all day long. So focusing on those things. I think if we all were to let go of all the extraneous things and just be in the moment, get into that state of flow, and be able to just to create, wow, can you imagine how much more productive how much happier how much more joyful, life and business could be?

Vikki Louise 12:17
Right. And I love that you mentioned flow, because that's it right? Like four hours a flow is worth like, is working whole week, like studies have shown it's like 500%, more productivity, something ridiculous. And we can't get into flow. One of the flow creators is focus. And so the moment we have 15, tabs open the moment we have our phone nearby, the moment we get out to the fridge, whatever it might be, we are literally blocking flow, which is like hyper productivity. And it's about minimizing those distractions, because our brain loves that satisfaction of crossing offer to do and responding to an email or message is cheap, upfront victory, right? It's like, Yes, it did that thing instead of like this uncomfortable thing that's gonna take me four hours.

Yong Pratt 13:11
For sure. And I cannot tell you the number of days when I reached the end of the day thinking, gosh, I was busy all day and I look back and there was nothing that was accomplished because I never let myself be in distractible. I never let myself get into that flow state. I just, my mind kept telling me why I'm busy. I'm doing all these things. But they were not the needle movers. And when I started shifting what that looked like, and working less, which is super counterintuitive, and making things easier for myself and really simple. Yeah, it's those little things that that seemed too good to be true, almost because we're taught that things are not going to be easy. Not that everything in business and life is easy. But there should be this sense of joy and lightness. And, and I know for myself now, I've I've been in business long enough to know that when things start feeling challenging when they feel hard. I either know that I'm working on the wrong thing in the moment, or the path that I'm going down is not the right one for me. And I'm trying to be like somebody else because I like what they're doing and want to have that. So how when you're working with clients, and you're going through this time packing activities, all the all the things that you do I know you have a lot, you have a whole membership based on this. There's a lot of modules, a lot of content they can go through when they're going through your content, and they see that there's a lot because this is this is something that my brain does too. And I think we all do. You got you log into a membership site. And all of a sudden there's so many options are so many things kind of like every day. And you have to choose these things. How do you help them I'm going to use this word which I know it's not a great word, but these the sense of overwhelm we sometimes feel when there's a lot to do, and we feel like there's a little bit of time to do it. How do we overcome the objection of time versus reality?

Vikki Louise 15:02
Yeah, it's such a great question because I really like one of my big things in everything I create is like everything you need, and nothing more. Like it's easy to continue to create. And really how I teach my people, my hackers how to use the portal is literally like, you can come in and get everything you need from one of the five minute videos that you can binge it if you want over a weekend. But like, typically, it's broken down into like answering a specific question. You're going to go in and get what you need and go out or like, like, literally some of the people are like I've not, I've not used the portal yet, I'm just showing up for the live coaching, or just showing up in the Facebook community. And some people I'm not using the live coaching, but it really is a pick a mix. And because it's like a lifetime access program, there's no urgency to like, I must do it all now. So that immediately releases the overwhelm and the pressure and allows for, like self learning through that practice. Now, at the same time, part of what I do teach people is how to manage things like overwhelm, because obviously a lot of people come to me doing all of the things and we want to unhinge overwhelm, before we make decisions, we don't to be making decisions from a place of Oh, wow. So like if someone literally was experiencing overwhelm, they can also go into the portal, or go to the Facebook community and ask for coaching direct from, you know, direct from me and get the coaching that they want on the overwhelm they're experiencing so that we can reduce that first.

Yong Pratt 16:27
Oh, that's so good. And yeah, that's just seems like it to be a recurring theme in my life, too. I know that I can feel it coming on. So yeah, I have to kind of step away from things to say, Okay, this is not the time to do this. Because whatever I create, with this mindset from this place from this energy is not going to be great. And I'm probably going to do it over again. So might as well just step away and do something else. Go outside play at the dog play the kids just go for a walk do something else. So let's let's shift a little bit and talk about content creation, because I know as a membership creator, a course creator. First of all, what is your favorite way that you like to create content?

Vikki Louise 17:09
As in like, what's my favorite platform like video voice?

Yong Pratt 17:11
Yeah, yeah, yeah.

Vikki Louise 17:12
This. I literally love talking to people I like it's my favorite thing to do to be in conversation with humans. And I'm happy for it to be on video. I'm happy for it to be on podcast. And like, sometimes people bring me in and they'll do like a q&a for their community or a q&a for their employees, or whatever it is. Like I love just like being asked questions and answering it. Now in saying that one of the things that I've been working to and I love I love creating my podcasts, of course. But one of the things that I've been working with, for the love is writing, like, I really do enjoy writing, and I came at it with so many stories from school of like, you were good at maths, not English, and you not a good writer. And so I am having fun playing with that as well. But I think like you say like I'm really at a point in my business now where my team literally today like we're just you know repurposing a lot of the content. I now have over 100 podcast episodes, even if that's 10 minutes each. That's like, a lot of content. I have, you know, hundreds of emails and social posts and all of this stuff. Like, I do think that comes a point. And you can probably tell me more about this. And this even ties in with time hacking and time optimization of like, do we need to say something new all the time? Or can we like I love reading a book a second time, same book, and the third time and beyond? Because we take something different from it depending on where our head is at that time. And I think so often with content, and you'll tell me more we do sit in the psych more is more culture. It's like yes isn't always true.

Yong Pratt 18:52
Yeah. And I recently just did an episode all about the Myth of Myth and how that leads to overwhelm and, and confusion. And usually, the idea of stopping everything you're doing and I'm sure you can hear my chickens right now. They're actually going a little crazy right now. So for all of you listening, you get to hear what the chickens sound like if you don't have the, the opportunity to have them near you. So I'm going to let them do their thing for a moment. But yeah, the idea of the Myth of More and what I do with clients a lot now is we talk about do you really need more? Or can you be like the rock star that gives a concert in 50 cities across the US and the playlist is the same? It doesn't matter that the people who are coming to listen have all the CDs have watched all the YouTube videos. Yourknow download podcast episodes, whatever they're doing, they're still paying money to come and see this person live right just a different medium a different way to connect. And so when it comes to content, yes, I I really love helping my clients to dig into this content goldmine where they can take these podcast episodes and you know, there's there's five of these that are kind of on the same feed. They weren't recorded next to each other, they were, you know, they were months or years apart. But what if I put them together in an exciting new way and offer that up as a freebie or, you know, a low cost offer, you know, $7, $17, just to give people the opportunity in a way that makes sense for them, to connect more with you. And that's what I, what I love to do. So when you're talking about repurposing content, I get so excited about. Wow, we probably do this. And you can do this. And I love to help people monetize the content they already have. Because if we can get off the cycle of creating more and more and more and more, and focus on what we already have, like, there's so much goodness, just in that bit.

Vikki Louise 20:45
Right. And it's so funny, because twice I've done it when I recorded a podcast published there, and then said to my husband, like I've literally used the same title. Because I've been so in that space of like, there was one I did you know, it was before it was even before time hackers existed when I was still coaching one on one call, create more time. And then there was creating more time 2.0. And I was like, Oh my god, it's two weeks apart. But like, what, because I've been focusing that two weeks, I'm thinking about the creation of more time. And it happens. So exactly what you're saying I'm sure I'm sure I'm not the only one that has that, like content, repeat or how you would call it. Very funny.

Yong Pratt 21:30
Yeah. And last week, I did an episode all about my three step framework to to really dive in and monetize your content. And it was about this. About if you were to put all your content in one place and look at it, you probably be surprised at how many themes are are woven through your content four, or five or six, probably themes that you didn't realize you created them, because maybe even if they were two weeks apart, maybe they're two months apart, or two years apart. I know I've gone backwards, you know, we're on episode, you know, over 300 now, so I mean, when I go back, I'm thinking, Oh, I did a very similar episode. But there's something in your brain that you know, wants to be shared, and you know that it's going to resonate with people. So you just keep creating from these same buckets? And what if you took these buckets, and then group them together and offered something new and exciting. So yes, one of my favorite topics. So let's talk about content creation and time. I, this podcast has listeners all over the board but in entrepreneurship. A lot of course creators, a lot of coaches, a lot of consultants, people who work one on one or group progress with people. So they're having to create content. But what I hear sometimes, too, is it's so hard to come up with these ideas. So first of all, I want to know, where do you get the inspiration to create your podcast episodes to share?

Vikki Louise 22:52
Yeah, so firstly, like I say, I think it's like a you, I would say to anyone that's like, it's so hard to come up ideas. Like are you giving yourself space and play to be creative? Or you shoving your creativity hour, like in between answering emails and phone calls, like, this is what I speak about, like really the value of like giving yourself space, create such higher quality content that differentiates you from the market, which is why like producing 100 pieces of content isn't like literally just, you know. I see these things like download, like 30 templates, or content or whatever it is, they can totally do that, it's probably going to be a waste of time.

Yong Pratt 23:30
Yeah.

Vikki Louise 23:32
And in that time, if you were to create three pieces of like you really connecting with your experience, your expertise, your people, like it would just blow up blow things out of the water. And so in saying that I get a lot of my content from my own experience, and having coached hundreds of clients and now having a community and, and it can be the simplest thing. Like someone messaged me, like messaged my Team a while ago and said, I would love to join, but I don't want to get into more debt. And I sat with and I thought so interesting. Like because we're all therefore she's basically saying I'm gonna get into time debt. And so like sometimes like someone could just say one thing. And if your brain is clean and empty, it doesn't have to take time to create content. It's the last thing it creates. In fact, I would challenge anyone, like what if spaciousness creates content. And another thing that you touched on, which I think is true is like, it doesn't all have to be brand new content. I feel like I'm in a particularly creative time right now I'm slowing myself down. But really like for me, I can just speak about failure and rejection. I can just speak about, you know, outdated time practices. I can just speak about, you know, managing our minds and our thoughts about us. And I can just speak about decision making. And I can do those four topics in like 100 different ways each because, and I hope. My husband's training to be a pilot and he's studying right now. And I heard him yesterday, you're like, Oh, got it on this exam, these failed ones. And it's, you know, it's in lots of times studying it, but it just clicked in one moment, what makes those moments happen, right. And that's what time hacking is. And that's what I think we create for our people as well, like, saying something to someone, once. It's like, very nice, we get it, we get the theory. But when you keep saying the different ways, at some point, they're gonna have the moment that he had, which is like, Oh, my God, I get it now.

Yong Pratt 25:31
Absolutely. Just like being in school and having and struggling with a subject I struggled with, in with math in school, and I got to college and kind of had the struggle. And I had this teacher, this one teacher, and all of a sudden, all those years of struggle kind of melted away. So I think we all have these moments. But you said something really important. And I think that is the word space, in spaciousness. What if we just gave ourselves space, and the freedom to just think about stuff? Or just let our minds wander? And let our let ourselves be curious about stuff and not have to be restricted on? Okay, it's Monday, I have to create my content for the week, I have to schedule it out. Yeah, what if? What if we could be inspired by more because we know we've tapped into so little of our brain? What if we just allow that space to happen? So let's, I'm curious to know, because everyone that I interview has a different way they like to create content. So are you a batcher? Are you a someone who likes to do spur of the moment? What is your philosophy or your the way that you are most productive with your content?

Vikki Louise 26:39
I do, I am, I do tend to be a batcher, especially because I tend to do like serious. And I do like to be a few weeks ahead on my business at all points. So like, again, that creates lots of spaciousness. And like, you know, alleviates that like I have to I need to do this thing today. And so I tend to be a batcher. And I also for me, I really prioritize my like hours off, like my hours not working. But again, I do think it's one of those things where I really encourage everyone to like play with what works for them. And I would even say, like, what used to work for me was like strictly in the calendar. And that's what I'm going to do it. And it can evolve with you. It's kind of like, and this is a funny example. But like our relationship with food, like you can like one food five years ago and not like it anymore. We're constantly evolving and changing. And when we are living today, based off of like, not only like global practices, 100 years old, but personal practices that are like five years old, like this is what I mean giving ourselves time to play. So for me, it's definitely batching. But in saying that, recently, my podcasts I have not been matching. So I'm willing to like, play with that side of things as well.

Yong Pratt 28:02
I love that, because I think a lot of us get so hung up on, we have to do things a certain way because it didn't work before. But if we try different things, I'm always trying different things. You know, there was a time in my life when I had social media batched out for a year. And that was okay. I mean, it felt good. And it said, Good. It felt good to say out loud, and like sort of I wore that as a badge of honor. But at the end of the day, it didn't really matter. And right now, you know, I may be a week ahead my podcast, you know, I used to be months ahead. So yeah, giving yourself that space to try different things. Because there is no one-size-fits-all. I have tried a lot of programs trying to go be that square peg in that round hole. And it's never worked for me, it probably hasn't worked for any of my listeners either. When you try to do it exactly like somebody else has laid out because that is their lived experience. That is not our lived experience. Oh my goodness, so much good stuff. Yes, this idea of time. So if you were to give somebody a piece of advice on the idea of how they view time and how they can create more of it without having to do more, what would you tell them?

Vikki Louise 29:13
So the one thing that is like something simple to like leave people with I guess to start with is like, think about this a bit maybe it's a bit too much for some people but think about time is there was like a person like, What's your relationship like with time? Because a lot of people come to me with like a shitty relationship with time. I tell is never enough. It's like you know, it's like thinking like if you if you were to replace time with like Sarah, and you're like, literally get all your thoughts about time. There's not enough because like she's always doing it. I'm always spending it wrong, like the days are flying by like, whatever it is like how are you showing up for that relationship with time? If it's complaining, you know, and shoveling lots of things on it at once. You just want to step back and think like what is the only thing that you need? To change is just your relationship with time.

Vikki Louise 30:04
And the second thing that I want to give people because it's also another way that I speak about time hacking is, and maybe you'll notice it like as a society, we widely accepted time excuse, there's never enough time, we need more time, it's not the right time. Like, it's really you'll hear it everywhere. I hear it everywhere. And so we're giving time responsibility for any of the things so we don't want and then what we subconsciously do is give time responsibility for any of the things that we do, which is why we slow ourselves down so much when, on the one hand, it's like times, the reason that I don't have the job that I want, or the client that I want, because I've not been in business long enough. They were also saying, like, all time, like it was just the right time and timing got me this client, which is like stealing confidence away from ourselves. And so I just really challeng everyone to also think like, if it wasn't time, if you couldn't use the word time, which is what we do in time hackers, what is underneath it? So if I created this higher, not by being somewhere at the right time, by what? By listening. by being creative. By presenting their problem better than they understood it themselves. By, you know, trusting them by trusting myself, but what was it? That's how you create a repeatable blueprint, which is really time hacking.

Yong Pratt 31:20
Ah, so good. Yes. Take back your confidence. Take ownership of that, and don't give time so much responsibility in your life. I love that. Just that idea alone of not not giving that power away to this idea of time, which is very, which is very esoteric, right. It's not really what we think it is. It's just kind of there. So I love that. So Vicki, I want to make sure that people can connect with you and find out more about how you serve and your membership, where is the best place for them to connect with you?

Vikki Louise 31:52
Yeah, you can go to my website, www.VikkiLousise.com. It's V-I-K-K-I-L-O-U-I-S-E. You can connect with me on Instagram, which is @VickiLouise___ And you can I definitely recommend listening to the podcast, it's F*ck Anxiety and get an image that will come up soon. It's the only one with that name.

Yong Pratt 32:16
Amazing. Yes. And I'll make sure I put all those links in today's show notes as well. All you have to do is head over to my website, www.YongPratt.com. You can just do a search of Vikki's name or anxiety. I'll tag it with all those good things that you can find her because time hacking, especially moving into summer is something we all need to think about. We all need to take back control of time, however we do it. And we need to do it in a way that works for us. So Vikki, I want to thank you so much for your generosity today, and sharing all these great tools and hacks with us. I so appreciate you for being here.

Vikki Louise 32:51
Thank you. I'm so happy to be here. And I do think it would be fun to share with the listeners just before we go that this was an example of time hacking. I got an email from you yesterday saying, You're opening up to emails, I replied. We made the email today. Like it all happened within 24 hours. And that's just a powerful example of like, things don't take time. Once I like open my calendar, I could have been like, when's the right time? Maybe next week, maybe the week after? You know, there's always a filler versus I could do it tomorrow.

Yong Pratt 33:20
Absolutely just being open to the possibilities of it. And yes, and just embracing the opportunities that are in front of us, and making space for that in our lives. So thank you so much for being here. I really appreciate it. Cheers, everyone.

Yong Pratt 33:35
Oh my goodness. Do you now think of time differently after this episode? I know my mind is racing. And I have notes on my desk from during the interview, about time and how much we're actually giving away our power to this idea of time, which which is really a fictional concept. It's something just a construct that we all have learned throughout our growing up on how to relate to it and how we have too much or not enough. What if we like Vikki said, give ourselves some space? And we just allow things to happen and the world no longer slaves to time. Okay, my friend, I'd love for you to come and share your biggest takeaways, your biggest ahas. You can do that on today's show notes over on my website, www.Yong Pratt.com and you can just search up Vikki's name or you can head over to my Facebook community, the Arena of Awesome, it is still free and we are accepting new members. It's the place where I love to share loads of things. I go live at least once a week and I love being in there to engage with you to encourage you and to help you to unearth the gold in your content. I will catch you on the next episode. Cheers.

Yong Pratt 34:59
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

 


Quotes & Images to Share

Amplify Your Awesome™ Podcast - Yong Pratt - Vikki Louise
Vikki Louise - Time Hacking - Amplify Your Awesome Podcast
Amplify Your Awesome™ Podcast - Yong Pratt - Time Hacking
Don’t Hire a Social Media Manager Before You Do *THIS*

Don’t Hire a Social Media Manager Before You Do *THIS*

[0:00] Have you ever been tempted to hire someone to create all of your social media graphics for you? Or even someone to just manage all your social media content so you don’t have to? Yeah, me too. As someone that used to help other business owners create copious amounts of content to share on social media, I’ve learned that hiring out this task without having what I’m going to share with you today on the podcast, is a complete waste of money. 

 

[1:22] The inspiration for today’s episode 

 

[2:14] Yong’s cautionary tale of outsourcing and how it cost her a ton of time and money 

 

[2:59] What most service-based providers don’t do and how it’s a sign to look elsewhere  

 

[4:53] How not knowing what you don’t know could cost you more time and money in the long-run

 

[5:12] The FIRST, and most important thing to look for when hiring out social media 

 

[6:58] If potential companies or individuals don’t provide THIS, run the other way

 

[8:14] Why Yong doesn’t rely on social media and what she does instead 

 

[9:27]  Don’t let social media managers talk you into THIS and what always gets overlooked

 

[10:13] Offloading tasks like social media quickly is tempting + how the Myth of More derails so many

 

[11:15] Yong’s 2 recommendations when hiring + how taking back your social media narrative is key to its success 

 

[13:12] Recap of the 2 Things you must do before delegating your social media  

 

[14:51] If you’re ready to unearth your own Content Goldmine and turn your content into endless supplies of social media content and cash, schedule a complimentary call with her now.

 

[15:28] The 3-Step Framework Yong shared last week is a good starting point or hop on a call with Yong to talk about your content

 

[16:45] “Don’t get so wrapped up in offloading your social media that you forget about the vision of your business.” 

 

[18:26] Wanna D.I.G. into your own content and turn it into cash and endless content for social media?

Book a call with Yong today 

 

Next Week: School’s out for summer and it’s time to create a new relationship with time using Time Hacking

 

Read Full Transcript

Yong Pratt 0:00
Have you ever been tempted to hire someone to create all of your social media graphics for you? Or even someone to just manage all your social media content so you don't have to? Yeah, me too. As someone that used to help other business owners create copious amounts of content to share on social media, I've learned that hiring out this task without having what I'm going to share with you today on the podcast, is a complete waste of money.

Yong Pratt 0:37
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:22
Welcome back to the show Amplifiers! As always, I'm your host, Yong Pratt. I'm an Expert Gold Mining Guide and Amplifier of Awesome. We help business owners, mostly coaches, and course creators, ditch content overwhelm, create an endless supply of social media content. And we help them to monetize the content they have already created. Today's topic is really inspired by a couple of conversations that I had recently, I guess, in the past week or so with potential clients. What I do primarily in the beginning with my work with clients is to do this one thing. And not everybody is receptive to that. And I can totally relate to that.

Yong Pratt 2:14
To illustrate this point, I just want to share a story with you. Years ago, I went to a conference. It was hosted by a software that I was just learning to use was really in love with they had a whole community around it. And it was at this conference that I met a bookkeeping agency. They had accountants and you were assigned a bookkeeper of your own. You had conversations with them. And I thought, Oh, my gosh, this is it. I'd been hearing everywhere, that I need to outsource the things that I'm just not good at, or that don't really fit into my zone of genius. And to this day, bookkeeping and accounting and record keeping is one of these tasks, right? I tried for a long time to do it myself, and always ran into problems.

Yong Pratt 2:59
So when I met this company, and I met a couple of companies like this at this event. And I was really impressed. You know, they were going down their laundry list of things that they were going to provide to me. And I was super excited. Here's the problem, though. I hired them, we got to work. And I discovered in a very unfortunate sort of way, I'll just use that word. It was an unfortunate way that I just didn't know what I didn't know. There were so many questions that I probably needed to have asked and I just didn't know. So now I'm really big on helping the people who work with me look at things from a lot of different angles, look at the possibilities. And I like to ask them a lot of questions.

Yong Pratt 3:48
I really feel like when you go to hire somebody, especially somebody as essential as a social media manager, if they're not asking you a lot of questions, and they're giving you a laundry list of things that they provide, that's awesome. But I would just give you a caution, you know, use use my example as a cautionary tale because I hired this company thinking they were going to solve all of my problems, take off something from my plate that I didn't enjoy. I didn't really understand. I really wanted to understand it even though I did ask them some questions. You know, they were very quick to say yes. And of course, this is all looking in hindsight, right? I thought I was going to do this. I was one wanting to delegate it. I found this company. Awesome. Getting this off my plate. But quickly, it became a big headache because I was having to manage a lot of what they were doing, even though I had no idea what they were really doing and what I was told I was going to get back in return for my monthly payments I was not seeing.

Yong Pratt 4:53
So it took a long time to untangle myself and my business from this company. There was a lot. A lot of things that, again, I just didn't know what I didn't know. So here's what I want to say. When you're looking to hire for social media in particular, there's two things I actually want to share with you.

Yong Pratt 5:12
Number one is, you are so unique, you are so awesome. Your business is unlike anyone else's business. Yes, there might be similarities. But when they give you this cookie cutter, quote, unquote, strategy, because it worked for somebody else, it certainly does not mean it will work for you. And I hate to burst any bubbles that you had around this idea about this fairy tale, hiring a social media manager, and, you know, letting them call the shots. That's what I did with this booking keeping company. And it ended up costing me more than I had ever anticipated. It took a lot of time to manage, because I just allowed them to be the expert in my business, letting them guide me to a place without first asking me questions of what would work for me, you know, how do I feel about these things? You know, here's how we work. Is that going to work for you? Will something work better for you? right. They just have this cookie cutter strategy. And I find that with social media management in particular, there are some good companies out there. And they definitely do not come cheap, because they go through these processes with you, right? A lot of what I see are, you know, you basically provide images, or they create images for you. And then they just go post, based on the success of someone else's social media. They're really focused on vanity metrics. They're not necessarily focused on engagement. And they're just posting, to post. And to me, that is the biggest waste of time ever.

Yong Pratt 6:58
I also want to say that a lot of these companies will say they're going to provide you with X amount of graphics per month. That's awesome. Unless you have a specific strategy, and reason why you want to post so many times per week per platform, it may not land with your dream clients, right. There needs to be some sort of strategy. And you as the business owner, as the content creator, as the course creator as the coach, the consultant. If you're not invited in to this strategic planning phase, if that's not the first step, in the process, when you hire a company to manage your social media, I'm just going to tell you to run the other way. There are so many companies out there that can provide the service. However, if you don't have a good reason why. If you're just wanting to sell more courses, that's awesome. You can't always just be selling on your social media platforms, there needs to be a your social media needs to be a place where people can come to get to know like and trust you, they want to see what you're doing. They want to see what you're up to.

Yong Pratt 8:14
And I personally don't post a lot on social media, because I have I removed myself from that world, only because I primarily focus on personal relationships. I use social media as a way to find amazing people to connect with amazing people. And then I take it quickly offline. So if you were to go look at my social media content, you probably not going to see a ton of stuff. However, that doesn't mean that I'm not impacting the people that I want to impact. Because I've decided for myself in my business, that being relational off of social media has been more productive, more joyful, and just a better fit for me.

Yong Pratt 8:58
So when you're hiring via social media companies, you first of all want to make sure there's a strategy. They share the strategy with you. And they invite you to be part of the strategic planning. Because if you are not part of it, if your voice is not part of it, if the way that you create content is not factored in to how they're going to post on social media for you. It's definitely a waste of money.

Yong Pratt 9:27
And secondly, for those of you who have a ton of content already, if you're a course creator, if you're someone who loves video or audio, I know that you already have a ton of content. Why would you pay somebody else to create brand new content when you already have so much in your own content goldmine? So those are the two things I really want to point out that strategy is really important, but you need to be part of that strategy and part of that process. And who you are, what you believe your beliefs, your values, the way you want to engage with people, the platforms that you enjoy the platforms that you're going to use, all of that needs to be factored in to a plan.

Yong Pratt 10:13
And I know planning sometimes can feel overwhelming, it can feel like you know, I'm just not going to do it, I'm just going to post or I'm going to hire someone to post for me. From the outside, that may sound really good. And I have been there. Trust me. I really wanted to offload social media for so long, because I just didn't like doing it. It was long before I had any notion of content goldmining or looking at the content I had already created. Right. It was just about the myth of more. And if you didn't catch that episode, I will link it up in today's show notes at www.YongPratt.com/336. Because the Myth of More traps so many potential entrepreneurs, and potential course creators, potential coaches from reaching the right people, because we get into a trap of creating more and not not really tapping into the content and the gold you already have sitting on your hard drive or in the cloud, you have so much.

Yong Pratt 11:15
So again, I would, I would recommend that you get get involved in the planning process, if you're going to hire a social media manager, and really have them look at your content, right. But you need someone to look at your content who has an eye for this and can see the potential in your content. This is what I love doing with my clients. I love peeling back the layers. Digging into their content, looking at all the content they already have, and exploring new ways to not only share that content, again in lots of different ways but how you can monetize that content in ways you probably haven't thought of. It sometimes we need somebody outside of ourselves, to help us to see what is possible with our content. Don't be tricked into thinking you need to hire someone to do your social media for you. When you have content, you can, you can take back control of this narrative. You want to infuse yourself you want to infuse your personality, you want to use all of your awesomeness. And you just want to make sure that you're finding somebody who can help you see what's already there. Right? Sometimes we just don't see this like that. There's the saying, you're not able to see the forest through the trees, right? Sometimes we're so enmeshed and so engrossed in what we're doing that we don't look around to see, because we're just speeding through. We're creating more stuff. We're speeding through the forest, we're not taking a look at all the beautiful things that we've already created. All the beautiful things that have the potential to be something else to be delivered in a new way to reach a new client base. So my friend, those are my tips for you on hiring a social media manager:

Yong Pratt 13:12
You need a strategy number one. It needs to be personal to you. It cannot be cookie-cutter based on the performance of someone else's stuff. That may be a place to start, but it's not the place you want to end up. Your social media strategy should be unique to you. There may be overlaps and similarities to other people's but you are unique. Just remember that when you go in to meet these people, remember you. Don't lose you. In inside of, you know, being able to delegate something off your plate, don't be like me hiring that bookkeeping company. And being so enamored with the feeling...ahhh. I can finally just get this off my plate because that my friends may cost you more money than you realize and more time and more headache than you realize. So I want to save you from that.

Yong Pratt 14:05
And then number two, when you're going to hire, don't let someone talk you into creating brand new content. You don't need it. You really have enough content in your archives - in your goldmine. And you need someone who has the vision to see what that could become, and how you can reuse that in lots of different ways not only to reach people on social media, but to monetize that for you, because social media managers by and large, from what I've seen, are interested in vanity metrics. And they're interested in helping you post a gazillion times a day on multiple platforms. You definitely do not need to be doing that.

Yong Pratt 14:51
And if you are interested in diving in to a strategy with me, really unearthing your own Content Goldmine because I already know if you're in this group in my Facebook community, the Arena of Awesome. If you're listening to this podcast, you're someone who already has a ton of great content. And being able to tap into that is going to be your biggest source of potential revenue for your business, a source that you can tap into whenever you need to fund anything, whether it's personal or professional.

Yong Pratt 15:28
Last week, I shared with you my three step framework, for turning your content into cash, you can definitely start there. If you're wanting to go further in, you know that I am your person to help you see what is potential in your content. I would love to do that.

Yong Pratt 15:47
Will there be an investment in this? Absolutely. Will it maybe stretch some of you beyond what you think is possible? Yes, absolutely. But here's what I can say about that. If you front load, this idea of social media and content creation and content repurposing, if you can go into it with a solid strategy with something that's going to support you and your business, then that's definitely worth the time and money you're going to invest with me. Because after working with a ton of clients, helping them to see what's possible, especially monetarily, the majority of them are able to make back what they invest with me, in a very short span of time, and that my friend can be your fate as well if you choose to work with me.

Yong Pratt 16:45
I would love for us to work together to really dig in, create a plan that's going to work with you. And then you know, when we create the strategy, if you want to continue to work with me, that would be awesome. I would invite that I would cherish that I would, I would be privileged to do that. If, however, you want to take that strategy, and then go hire a social media manager, awesome. We can work together to create a plan that's going to help guide someone else to take over that process for you. But don't get so wrapped up in offloading it that you forget about the vision of your business. And the vision of your business needs to be so tightly wound in to your social media content and into a strategy so that people really can see the real you. They see that you're not just posting to post yours. They're seeing that you want them to engage with you. So my friends, if you are ready to unearth your very own Content Goldmine and do it in a way that supports you, that feels good to you, that reflects who you are, and all the awesomeness that you bring into the world, I would love to invite you to schedule a content intensive with me where we really D.I.G. into your content. We really D.I.G. into all the ways you can monetize it, and all the things you can do to to really dig up what you've created, and make it new again, and share it in lots of different ways. And in ways that are going to reflect you and your values.

Yong Pratt 18:26
If you're interested in that you can head to today's show notes www.YongPratt.com/336. Reach out to me there or just come on over to my Facebook community, the Arena of Awesome on Facebook, and we can start a conversation because the thing that lights me up the most. Seeing the light in the people the light in the eyes of the people that I work with, when they realize just how much gold they actually have at their fingertips and no one's bothered to show them what's possible.

Yong Pratt 19:04
That my friends is what I would love to do with you. I look forward to diving into your business into your content into the possibilities of all the ways you can use that to connect with more people and of course to monetize all that gold. Okay, my friends, I will catch you on the next episode. Cheers!

Yong Pratt 19:26
Thanks for tuning in, do the Amplify Your Awesome™! podcast. Let's continue this conversation inside my Facebook community, the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share then you are out. Until next time, my friend go out there today and Amplify Your Awesome™!

 


Quotes & Images to Share

Social Media Manager - Amplify Your Awesome™ - Yong Pratt
My 3-Step Framework to Turn Content into Cash

My 3-Step Framework to Turn Content into Cash

[0:03]  As a transformation maker – a coach, a consultant, a course creator – you’re creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you? 

 

[0:23] Until fairly recently, Yong didn’t have a process for monetizing her content. Because she had so much content out there, there was not a lot of reason for people to actually hire her to help them do the things that I was teaching because they could go figure it all out for free. 

 

[1:21] What Yong did instead of Gary Vee Style Content Repurposing and how it turned into her signature 3-Step Framework to Turn Content into Cash 

 

[3:16] Today’s episode topic: Yong’s three-step framework to turn your content [yep, that content you have already created] into cash. 

 

[4:14] Things you could do with all that extra cash, especially with summer right around the corner

 

[4:55] Today’s topic isn’t one that’s talked about often which is exactly why you need to tune in and listen or watch the video version inside the Arena of Awesome

 

[5:15] If you haven’t listened to the Myth of More [#333] or Content Gold Mining versus the traditional Gary Vee style content repurposing [#334] be sure to do so as they lay the foundation for today’s episode

 

[5:40] How Yong’s Nevada roots influenced and helped shape the idea of Content Gold Mining | The Low-Hanging Fruit for most content creators that has them flocking to Gary Vee Style Content Repurposing

 

[7:36] One of the downfalls of the Gary Vee Content Repurposing Method

 

[9:26]  Surface level versus underground gold mining

 

[10:53] The good news for you as a content gold miner

 

[11:41] In order to turn your content into cash, all you have to do is D. I. G..  If you can remember that simple phrase, you literally have a way to monetize your content. 

 

[12:21] When you try out this framework in your business, be sure to share your questions, successes, and more with Yong at http://www.Yong Pratt.com/335 or inside the  Arena of Awesome

 

[13:17]  Step 1 in the D.I.G. Framework:

D = Discover + How to enlist the help of the kids in your life to help you complete this step

 

[13:47] Need ideas on where to find kids and questions to ask to delegate the Discovery Process? Head to http://www.Yong Pratt.com/335 and ask Yong

 

[14:49] One of the many benefits of joining Yong inside the Arena of Awesome 

 

[15:15]  What the Discover phase entails | a simple tool you can use for yourself and Yong’s examples

 

“The ‘Discover Phase’ of the D.I.G. Framework allows you to see ALL your content gathered in one singular place. It’s often the first time my clients have seen just how much content they’ve actually created and is an emotional experience in the best of ways.” – Yong Pratt

 

[18:30] What you’ll likely notice during the Discovery Process 

 

[19:21] The reaction Yong’s clients have every.single.time. She takes them through this Discovery Process

 

[20:56] An everyday example of what the Discovery Process is like 

 

[21:14]  Step 1 in the D.I.G. Framework:  

 

I = Ideate and why it’s so exciting

 

[22:15] How Yong used the Ideate Process to publish her first book 

 

[24:40] The focus of Yong’s first book

 

[25:54] “I want to simplify the process, because that’s one of my superpowers – Simplify the complicated.” – Yong Pratt

 

[27:49] “In the ‘Ideation Phase’ of the D.I.G Framework, there’s no right or wrong. There’s no one size fits all. You are unique. Your content is unique. And when you ideate and use your imagination to create, the possibilities are absolutely endless.” – Yong Pratt

 

[28:22] Two additional ways Yong has used the Ideate Process herself and how you may be able to use it as well 

 

[29:27] “Because creation is not linear, you can take content that was once free and turn it into a paid offer that’s organized and delivered in a succinct way to get maximum results for your client.” – Yong Pratt

 

[30:44] Inside Yong’s signature experience, Your Content Goldmine, her six-month mentorship program coming up soon, you’ll see bits and pieces of how she’s been able to ideate on her content. PLUS, the big draw for this program is time with Yong. Getting her eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money from it. 

 

Have questions about Your Content Goldmine? Ask them over at http://www.YongPratt.com/335 or inside the Arena of Awesome 

 

[32:02] Step 3 in the Framework: G= Go for the Gold

 

“In the ‘Go for the Gold Phase’ of the D.I.G. Framework, you get to choose the many different ways to turn your content into literal GOLD. Plus, you’ll have a consistent way to tap into your Content Gold Mine whenever you need a cash infusion.” – Yong Pratt

 

[34:07]  Come share how you used the D.I.G. Framework over at http://www.YongPratt.com/335 or inside the Arena of Awesome 

 

Read Full Transcript

0:03
As a transformation maker - a coach, a consultant, a course creator, you're creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you?

0:23
Until fairly recently, I would say, in response to this question with a big fat, no. I was creating so much content mainly in the form of Gary Vee style content, where I would take one piece and turn it into hundreds. I just had so much content. I didn't really know what to do with it. I was frustrated. I was discouraged. Because all of that content I was sprinkling across the interwebs were definitely not turning in to cash. And to be even more honest, because I had so much content out there, there was not a lot of reason for people to actually hire me to help them do the things that I was teaching, because they could go figure it all out for free.

1:21
So instead of spending time turning one piece of content into hundreds of pieces, and then just getting frustrated with the whole process, I was getting frustrated for myself, and for my clients because they had so much content, yet there wasn't really a strategy in order to actually turn all that content in to cash. So what I did, instead, I actually stopped creating content aside from this podcast. And I went inwardly. I started to really look and pay attention to all the content I had already created. And getting curious about the different ways that I might be able to use that content, specifically, to monetize it, and turn it in to cash. So today on the podcast, I'm going to break down my three step framework. It's a super simple framework that I use for myself in order to turn my content into cash, and how I help my clients do the same. Are you ready to dive in?

2:31
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

3:16
Well, hey there Amplifiers! You're listening to episode number 335 of the Amplify Your Awesome™ podcast. As always, I'm your host, Yong Pratt, Expert Goldmining Guide and Amplifier of Awesome. Here at Amplify Your Awesome™ we help course creators and coaches, ditch content overwhelm, tap into an endless supply of social media content. And the most important part, the part that everyone loves is making money from the content you have all ready created. And that, my friend, is what we're going to really dive into on today's episode - My three-step framework to turn your content, yep, that content you have already created into cash.

4:14
And who doesn't love a little more cash, especially with summer right around the corner. And maybe there are vacations you want to go or places you would like to visit. Things you want to do with your kids. Things you want to invest in for yourself in your business. While using this framework, you can actually turn on the tap and create endless supplies of cash whenever you need it. Get very excited today because this is the framework that changed everything in my business. It's what I love to teach because it's not talked about in this day and age of online marketing.

4:55
The idea of creating more and more content all those pieces the Gary Vee style Content repurposing. That's what I hear a lot of people talking about it. I haven't really heard anyone else talking about turning that all that content into whole cold hard cash. So I'm so glad you are tuning in for this episode.

5:15
If you haven't caught my last few episodes where I talked about the Myth of More [#333], and last week I talked about Content Gold Mining versus the traditional Gary Vee style content repurposing [#334]. I'll link those up in today's show notes at YongPratt.com/335. So let's dive in, shall we?

5:40
If you don't already know this about me, I live in North Eastern Nevada and it's one of the top gold producing regions in the entire world. Most of the gold in my state isn't found on the surface. When you find things on the surface, that's called surface level gold mining. And I really liken that to the Gary Vee Style Content Repurposing. When you mine on the surface and you can see these different pieces of gold, you can literally pick them up, break them into smaller pieces, and sprinkle them across any platforms that you want to be on. That's really how I see surface level gold mining. It's the low hanging fruit for a lot of business owners. It's really easy, and it's attractive to want to turn those pieces that you find on top of the ground into many, many, many, many, many, many more pieces, using Gary Vee style Content Repurposing. And while I do still teach that inside my signature experience, Your Content Goldmine™, it is just one of four foundational pillars to really mine for all gold that you currently have that you currently are sitting on inside your content. Now, last week, I did share about content gold mining versus Gary Vee style repurposing. And the focus of Gary Vee style Content Repurposing, is not monetizing. Shocking, right. Here is somebody who is a quote, unquote, a Guru in the space. Lots of people try to emulate him. He was someone that I looked at as, as kind of a role model because he was teaching people how to create more content without having to create more.

7:36
But the reality is that to get those smaller bits, there have to be some foundational pieces in place, namely pieces of software, or team members that you have to train, or you have to do it all manually. And that's a really big time suck. That's where I found myself a couple years back. I just was so frustrated with this process, because yes, I had so much content, it was awesome. Literally 1000s upon 1000s and 1000s of pieces that I created for myself in my business, and I helped other business owners set up these automations. And while it sounded good on the outside to have all these pieces, there was never a focus on monetizing. Isn't that funny? Somebody we tend to follow. Somebody people talk about. Somebody that most people know who this person is, you know, he's not really talking about how to turn that into to cash. And maybe he's keeping that close to the vest. I don't really know.

8:38
But I do know that when I started focusing on the monetizing of my content and showing other people how they could quickly and easily monetize their content. I thought, oh my goodness. I felt like I had almost been brainwashed into believing something that has potential to be really awesome. Yet when put into practice, it really was not. Now I will admit that Gary Vee style Content Repurposing does have a place in your overall marketing plan, but it cannot be the entire marketing plan as it was for me a couple of years ago. It was just daunting and overwhelming to do that. Because I really wanted to go deeper than that.

9:26
I want to talk about what's under the surface. We want to do some underground gold mining and really dig in to your content. Now in Nevada in order to mine for all that gold, they have to have a really huge like house-sized pieces of equipment to do this. They need specialized skill sets in their people. They need lots of different people to do a lot of work in order to mine for the gold because most of it is microscopic. They actually have to go through processes to take all those microscopic bits and turn it into those big gold nuggets that most of us have seen before. It is a lot of work. And you may be wondering,

10:12
"Why on earth do gold mines do that?" Because, number one, it's a lot of work. Number two, it cost them millions of dollars plus per month, in order to get that gold. Now, the reason they continue to do that is because as the price of gold increases, their product is valued at a higher level. So even though it costs them millions to extract this gold and put it out into the marketplace, they're getting more back in return. So what they invest is a small portion, a small portion of what they get back.

10:53
And that's really sort of the crux of content, gold mining as well. The good news for you is that you don't need any specialized equipment. You don't need teams of people. You don't need huge amounts of a scientists going out and telling you where to dig. You really just need a three-step framework. And I'm going to share that with you in just a moment. I do want to share that when I was thinking about a way to help my clients remember that all of this gold was literally at their fingertips. And all they had to do was really D.I.G. in. The idea for this three-step framework, kind of sprang to mind. And the three steps are dig D. I. G.

11:41
In order to turn your content into cash, all you have to do is D. I. G.. If you can remember that simple phrase, you literally have a way to monetize your content. Turn your content into cash, anytime you need a cash infusion, or just to create cash on a consistent basis. And this is what I've been doing with my clients recently. This is what I've been doing with myself. And I'm going to dig into these three components and really peel back the curtains so you can see how I've applied these strategies in my own business. So that you can take these ideas and make them in your own and do it in your business.

12:21
But I do want to ask you for a favor. If you use this process in your business, and you're seeing some traction with it. Or if you need help with this process. I would love for you to come back to the website, www.Yong Pratt.com/335 and share with me. You can also share with me directly inside my Facebook community, the place that I love to come and do these live podcast recordings and bring you all sorts of tools and tips and secrets that you can use to mine for the gold in your content. I really want to hear your stories because as I help more and more clients through this process, they're always so excited about it. And they message me and say oh my gosh, I had no idea I had so much good stuff.

13:10
So let's dive in because I know you're probably chomping at the bit and you want to know what these three steps are.

13:17
So the dig framework is D.I.G. The first step is in the framework is D and that stands for discover. So this is kind of a big step. It may be a little bit time consuming. I will tell you that, however, if there are kids in your life, and they know how to use tools like Google Drive, this can be really, really simple and something that you could hire out.

13:47
I know for my kids when they started working for me in my business. My youngest, her love language is quality time. So the fact that we could create things side-by-side, I could empower her with some skill sets. Or she could use skill sets that she had learned in school, and then put them to work in my business. It was it was such a cool feeling to be able to literally sit side-by-side, create memories, have her learn a skill or enhance a skill that she later used to pay for things on her own like going to math camp. So this is a process you can do yourself if you really want to you can dive in and maybe take five or 10 minutes a day. And and do this for over a period of a week or so or enlist the help of some kids in your life. And if you need ideas on where to find kids questions to ask for them. Again come back to today's show notes, www.Yong Pratt.com/335.

14:49
Now if you're watching this live, those show notes won't actually be ready till Thursday because one of the bonuses I have as being a member of my Facebook Community is that you get access to podcast episodes inside the group before - the day before - they go live on the podcast. So one are the many reasons to join me inside the Arena of Awesome.

15:15
So let's talk about this process, the Discover. So this really looks like seeing all your content and discovering everything you've created over the course of your entrepreneurial journey. Now, for me, this looked like so much content. And here's what I did. I actually wanted to keep it super simple. And being a very visual learner, I really didn't have a place where I stored all of my content that was central, that I could share with any team members. I would say, hey, go go on the internet and find out where this piece of content is linked it up here and do these things. It was time consuming. I felt like I had to be a major micromanager. And so I really wanted to take that roadblock away for myself and my staff. So what I did is put it all into one central Google spreadsheet. So literally, I had one sheet in the document that contained all of my blog posts. It would have the link to the blog post. If I had any kind of pretty link or short link that would go in the next column. I would put in the title. And then I would put in the keywords. So I kind of knew so that I was able to at the end, find similar things if I if I really wanted to.

16:38
Another page of mine has all of my podcast episodes. Another sheet has all of my workshops that I have taught links to them, descriptions, all those things, the tags, the keywords that I have put into those things. I have another one for all of my guest appearances. So anytime that I am fortunate enough to be a guest and be invited to someone's podcast, into someone's Facebook group to give a masterclass. Anytime I do things like that, I put a link to this place where that lives online. So that I can always direct people back to that place, right. So for me, it looks like I have five or six different sheets in a spreadsheet. If this is confusing to you, here's what I want you to take away, I want you just to have a central place, whether that is online in a place like Google Drive, whether that is on your computer in Microsoft Word, whatever program you use, that does word processing, or if you want to put it into a spreadsheet, just go grab all the links to all the content you've created, and put it all in one place. Alright, so that's the first part of the Discover part of this framework. Get everything in one place. Whether you do it yourself, or you enlist the help of some kiddos in your life to do that, it doesn't matter. All I'm really concerned about in this step for you is that you have everything in one central place. So it's literally at your fingertips. So if you want to discover and find out, hey, do I have a piece of content about XYZ, you can go use the find feature in things like Google Drive, and discover that.

18:30
Before you do that, though, you may notice something. You know, there's an old saying that the cream rises to the top. And the first time I went in to discover all my content, and saw it all in one place. I found that there were four or five buckets of content that I had more of than the rest. And even though they weren't created linearly, because content creation is not always a linear process, right? They were created at different times, at different seasons in my life, yet they all kind of went together. And in just a moment, I'm going to share with you how I use this particular method in my own business recently to create some really cool things. But I think you'll be really, really excited to hear about.

19:21
So you'll notice that these themes arise these buckets of content. These are the things if you look back really tight into what you're doing now. For me, I owned a performing arts studio for 17 years, right. So a lot of the content I created is not necessarily or directly related to what I do now. However, when I just started podcasting for my business and published my first book, these themes now still come into play, all these years later, because you now that I talked about bringing kids into your business. And ways to empower them to learn these marketable high level skills. It's fascinating to discover that all along, I think creating all this content to get to where I am now. So this discovery phase is quite eye opening. And every time, every time, I take any of my one on one clients through this process, they always are in awe number one at the sheer volume of content they've created. Because most of the people that I work with, has been entrepreneurs for a long time, they've been creating content for literally years. So they have lots and lots and lots of content. And they never really seen it all in one place.

20:56
Kind of like if you were to go around your house, and gather up all the loose change you found from under the cushions and under your furniture, hidden in pants, pockets or coat pockets. You might be astounded at how much you can find by that simple act of discovering what is already there.

21:14
So that's why this particular step discovery is going to be one of the most eye opening and lightning processes that you're going to experience in this framework. So that's the first step, the D in the framework. So now that you've discovered your content, we can move on to "I." And this, my friend is where I love to hang out. Once you've discovered or I help my clients discover all the content, the next step, the "I" is to IDEATE. You get to use your imagination. And you get to create or think about ideas on the different ways you can put all that content together. A few minutes ago, I shared that the cream rises to the top and you'll likely find common categories or themes of content that you could then put together.

22:15
This is the step that I used back in 2016 when I first stumbled into the world of content repurposing, but not traditional repurposing. But really the the way that I talk about it now the content goldmining. I use this IDEATE process to publish my first book.

22:37
How did that happen? Well, I really wanted to have a book, in order to support the relaunch of my podcas. I wanted the the relaunch of the podcast, really to support the book, right, so they kind of went hand in hand. But I didn't have the time to write a book. And in my head, writing a book looked like locking myself away for days or months or years, and just slaving away in front of the computer or a typewriter. And you're having that cursor just blink at me saying Hurry up, hurry up, hurry up. That was my idea. That was the story I had in my head about what an author looked like, what their work looked like. Now for some people, that may be how it looks. But for me, I didn't have the luxury of time on my side.

23:25
So I got curious instead. And my default mode always is asking myself a lot of "What If" questions. I always want to know what if this? And what if this? And what if we did this? What about and what about this? Sometimes it gets me into a little bit of trouble. And I go into deep sometimes, however, I like remaining curious. So I literally in order to publish this book, went back to my blog. And I had been blogging for quite a long time. Up until this point, never really doing anything with it. Using it kind of like an online journal. And if people happened to stumble across it...awesome. I could point my performing arts students' parents, to these places to help them, you know, reinforce the lessons we were. We were going over in class, and really to help them to understand the process of brain growth and physical growth and spiritual and mental growth that happened in our classrooms. That's why the podcast really was there. That's why this book was there. But at the time, it was a series of blog posts. I think I had 10 or 12 blog posts. They were quite lengthy with lots of examples, lots of different ways to really apply these and test these things out.

24:40
Now this book is really all about unleashing your child superpowers. Now in the world of Dr. Howard Gardner, there are eight different ways in which we can be smart, right? It's not just about being book smart or street smart. There's eight different ways. And this book really broke down each of those ways. And it was really a call to arms for parents about, okay, if you're not satisfied with your kids education, if your kid is struggling in school, this may be why. And here are the resources and the questions you can take into your classroom teachers or to the administration, and help them to recognize these traits are these gifts in your kids, right? That's what this book was about. So I compiled together some blog posts, but then it kind of didn't read great, right. It was kind of just a bunch of blog posts, because even though I had written these particular ones at around the same time, it just wasn't all that entertaining, right. And I wanted to make a book that parents can literally use that wasn't, you know, copious like three or 400 pages of them having to wade through a bunch of scientific literature to discover this. This is what I have learned in graduate school. This is what I focused on. This is what I wanted to share.

25:54
I wanted to simplify the process, because that's one of my superpowers is to simplify the complicated, right? So I hired an editor who was a friend of mine. We went through actually a class together, called book in a weekend or something. And so she was my editing partner, and she happens to actually be a book editor. So we hired her to take a look at these blog posts. She helped me kind of craft an intro and outro and like next steps, sections, and helped me to weave the book together in a voice that sounded like me. Because the problem with diving into scientific research and literature is that when I read that, and I go to write it, I kind of pick up that voice. So it started sounding not like me. So she was always great in reminding me. Hey, this doesn't sound like you. How can you make it sound like you? How do you put it in your voice. So hiring somebody outside myself, because that was not my skill set was such a huge, a huge win. Because she helped me really get this book out in a timely manner. And I went from idea to publish book in less than a month. So it is possible, but it was this whole idea of i ideate, how can you take what you currently have and turn it into something else that you could then monetize? Right?

27:19
It's a really exciting step. And if you are joining me live, and you have questions, please drop them underneath. And I'm happy to answer. And if you're listening on the podcast, you can come over to my Facebook group, the Arena of Awesome, or come over to today's show notes at www.Yong Pratt.com/335. And I invite you to drop your questions right there. So that's step number two IDEATE.

27:49
So I want to remind you of this. When you go into the ideation phase, there's no right or wrong. There's no one size fits all. You are unique. You are unique. Your content is unique. And when you ideate on what you can use your imagination to create is, is absolutely endless. No. And so I've given you the example of how I ideated by through my content, and created my first published book.

28:22
Now in the coming weeks, you're actually going to see two other products that I've created that will be available for sale on my website. And there, there are a series of tutorials that I created when I did my work with one on one clients. A lot of times, I had this massive, now I have a massive vault of tech tutorials. What I've done in these products is compiled some tutorials that are very hands on, very action oriented, getting results fast, because I'm really big on getting results fast. I don't want it to take you months or years because the likelihood of you following through with that is pretty slim to none. So if I can give you or help you get the results you want in a weekend in a couple of hours in a day, that's a huge win for me. So that's another way that I have taken this content in my ideation phase, and I'm now going to be offering it up as another type of gift.

29:27
And something I mentioned earlier is that creation is not a linear process. So something else that you're going to see from me is a series of podcast episodes. And you're probably thinking, Wait, your podcast is free right now. Why would anyone pay for that content? Here's the deal, because creation is not linear. I created a bunch of podcast episodes that don't happen to be back to back. I created some last year. I created some the year before. But guess what, in my discovery process, I just I discovered that these things had a common theme. So I thought, what if, what if I could bundle these up together in video format, in audio format, in text format, in case you love to read, that's coming up very quickly. So those are three different ideas in my own business, that I've been able to take my existing content, ideas on it, put a price tag on it, because it has massive value. And I'm gonna be offering that out very soon to you. So look forward for those to those things.

30:44
And part of my signature experience, Your Content Goldmine™, my six-month mentorship program coming up soon, you'll see bits and pieces of this inside that program too, however there the big draw for this program is time with me. My eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money for because sometimes we just don't know what we don't know. And it takes someone like me coming in. And being an outsider in your business and saying, oh, my goodness, you have these 14 things that are similarly tied together, how can we put them together in one way or two ways 10 different ways even, and be able to turn that into cash for you. So that's part of my signature experience. If you want to know more about that, let me know on today's show notes www.YongPratt.com/335. Now, it's probably dropped that link about five times in this episode. But I really do want to be here for you in this process, because as you can tell, I'm super excited about this. I thought this episode was gonna be like 10 minutes long. And I think now we're looking at, wow, 30 minutes already. So I am on a roll.

32:02
So let's get to the third step in this process, G. Now this is the really, really exciting part. And if monetizing your content, turning your content into cash is something that you value, because you value the work you've already created, then this is the really fun part G is going for the gold. After you've ideated on your products, or your gifts you can offer to the world in so many different ways, different mediums. The next thing is to be able to make some cash, turn that content into cash, tap into your goldmine, turn it into gold for you. To support you, to support your family to support this business to support this empire that you are building, right. This is where everything comes together. So my friend, now it's your turn. I want to hear about how this process works in your life. Once you have listened to this episode, and you've gone through this dig framework, I absolutely want to hear were there struggles that you had along the way? What were your wins? What were you able to monetize? Because at the end of the day, your business is there to support you. It's there to support you financially, and in many other ways, too. But without that cash coming in, it's really hard to sustain a business. I know, I have been there. I've been at the rock bottom where I was putting out a lot of content. And there was nothing coming back in to support my business. I was self-funding. And that was not a good place to be. Now that I've discovered this framework, and put it into my own business in my own life, I have shared it with my 1:1 clients. I wanted all of you, my listeners of this podcast to have this framework because it is so powerful.

34:07
If you take some time today, just carve it out, put it on your calendar, and then reach out to me, let me know all the good stuff that comes from this. I was recently on a podcast episode this week. And already, we talked about this D.I.G. Framework on the podcast. And already the podcast host has reached back out to me and said, Oh my goodness, I have a client who went through his framework and she cannot believe all the gold that she has write fast. This stuff works fast. You just need to take action on it fast because the more you put it off, the more you think about it, the more you put it out into the future, the less likely it is to have. I want for you to be able to dig all the gold you can out of your content gold mine. Okay, my friend. It's been my pleasure to be here with you today. It's my pleasure to share my three-step framework to turn your content into cash. All you have to do to do that, my friends is to D.I.G. Now go out there, my friend, D.I.G. into your content. I cannot wait to hear from you, telling me all the ways that you've turned your awesome content into more cash. I will catch you on the next episode. Cheers.

35:27
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend go out there today and Amplify Your Awesome™!


Quotes & Images to Share

3 Steps to Turn Content into Cash - Yong Pratt - Amplify Your Awesome™
Amplify Your Awesome™ - Content to Cash Framework - Yong Pratt
Content to Cash Framework - Yong Pratt - Amplify Your Awesome™
Yong Pratt - 3 Step Content to Cash Framework - Amplify Your Awesome™
Content Gold Mining Versus “Gary Vee” Style Content Repurposing

Content Gold Mining Versus “Gary Vee” Style Content Repurposing

[0:01] I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today’s episode, I’m going to share how I’ve made it to the other side of more, and how I can help you do the same…but only if you’re ready to embrace a world where less is the new norm? 

[1:44] Here at Amplify Your Awesome, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they’ve already created. 

[2:22] Today we’re diving into Content Gold Mining versus “Gary Vee” style content repurposing. It’s a question I’ve been getting a lot of lately, so I wanted to, well, set the record straight. 

[2:37] If you haven’t already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode at http://www.yongpratt.com/333 

[2:56] That time when Yong stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use…

[3:21] How Yong used 3 content repurposing automation tools to replace her full-time Virtual Assistant 

[3:42] When I talk about content repurposing, or the traditional “Gary Vee” style content repurposing the way it’s talked about these days, here’s what I mean. 

“Traditional, “Gary Vee” Style Content Repurposing the act of taking a large piece of content and extracting smaller chunks which you can then share.” 

– Yong Pratt

[4:18] Reason #1 for “Gary Vee” Style Content Repurposing 

Number one: it looks like you’re everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content. 

[5:02] The reason why traditional “Gary Vee” style content repurposing is costing you money. 

[5:33]  What you need in place to get hundreds of pieces of content

[6:12] Opportunity #1 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 

[6:33] Opportunity #2 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 

[7:10] That time when things started to crumble before Yong’s eyes 

[7:31] Some reasons why traditional “Gary Vee” style content repurposing didn’t work for my clients 

[8:15] The Two Myths Yong uses to describe traditional “Gary Vee” style content repurposing 

[8:41] The weight of Yong’s 1000s upon 1000s of pieces of content and its opportunity cost 

[9:42] The lesson Yong learned from training Freebie seekers and the money it cost 

[10:21] That time when Yong has months and months of social media posts pre-scheduled turned into social media dormancy 

[10:59] What Yong discovered during that social media dormancy  

[11:50]  The tool Yong used to FINALLY be able to see all her beautiful content 

[12:45] What Yong recommends you do today with all YOUR awesome content 

[13:26] The patterns that emerged and the questions Yong began to ponder regarding her discovery 

[14:28] “Instead of focusing on transforming one piece of content into hundreds using the “Gary Vee” method of content repurposing, Content Gold Mining offers you many ways to monetize all your beautiful content.” – Yong Pratt 

[15:05] “Right now, at this moment, you have endless gifts you could offer to the world and get paid for doing so.” – Yong Pratt 

[15:24] Questions to ponder and experiment with starting today…

[15:32] What have you stopped creating content today? For a week? Or even a month? 

[15:38] What if you reinvested some of that creation time into unearthing the gold from your own content goldmine? 

[15:47] What if you could turn your massive amounts of content into endless streams of income? 

[15:55]  What if you could tap into that Gold Mine every time you wanted or needed to:

  • Take a family vacation 
  • Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. 
  • Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? 
  • What about retire your parents or spouse? 
  • And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. 

[16:25] A testimonial Yong got after a Content Gold Mining Session with 1:1 Client, Susan”

“Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It’s an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong.”

[17:42] “Monetizing content is where traditional style or “Gary Vee” style content repurposing really misses the mark. Its real focus has been on visibility and exposure, neither of which is a guarantee for sales.” – Yong Pratt 

[18:42] Wouldn’t your time be better spent monetizing the content you already have? 

[18:48] What if it didn’t have to be either-or? 

[18:52] If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it? 

[19:06]  You, my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine, my six-month mentorship will be opening up soon, and I’d love to be your guide on this amazing adventure. 

[19:22] What’s included inside Yong’s 6-Month Mentorship

[19:46]  So my friend…

  • If creating less content appeals to you…
  • If monetizing the content you already have appeals to you…
  • If having documented systems and processes to mine for the gold in your content appeals to you…
  • If scaling or staffing your business appeals to you….
  • If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine might be for you. 

[20:19] Let’s talk about you and your awesome content. It’s Yong’s gift for being a listener of the podcast. All you have to do is click on the image 👇

Book a Call with Yong

[21:15] Get more goodness, tips, and insider secrets for Yong inside her Facebook community, the Arena of Awesome, while it’s still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you’ll get access to me and I may even share content I don’t share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome!

Read Full Transcript

0:01
I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today's episode, I'm going to share how I've made it to the other side of more, and how I can help you do the same. But only if you're ready to embrace a world where less is the new norm?

0:58
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

1:44
Hey there, Amplifiers! You're listening to episode number 334 of the Amplify Your Awesome™ podcast. As always, I'm your host Yong Pratt, Expert Goldmining Guide, and the Chief Amplifier of Awesome. Here at Amplify Your Awesome™, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they've already created. And that my friend is the very reason why today's episode came to be.

2:22
Today we're diving into Content Gold Mining versus "Gary Vee" style content repurposing. It's a question I've been getting a lot of lately, so I wanted to well set the record straight.

2:37
If you haven't already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode. I promise. I'll be right here when you get back.

2:56
For today's lesson to make sense. I want to take you back a few years or so. At the time, I stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use. I just couldn't understand why not everybody knew about it and not everybody applied this strategy in their own businesses.

3:21
At the time of content repurposing was saving me so much time and money. I was even able to replace a full-time virtual assistant with a couple of tools that automated the processes for me. And one of them that actually magically spit out hundreds of pieces of content that I could share across social media.

3:42
When I talk about content repurposing, or the traditional "Gary Vee" style content repurposing the way it's talked about these days, here's what I mean. It's the act of taking a large piece of content, otherwise known as long form content, like this podcast episode, a blog post a video, and extracting smaller chunks, also known as micro content, which you can then share. The idea of this style of content repurposing is to sprinkle these smaller pieces everywhere so that,

4:18
Number one: it looks like you're everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content.

4:31
The idea of content repurposing has been used and talked about by many, yet was popularized by Gary Vaynerchuk or Gary Vee, as he's known to many. He even named the method after himself - the "Gary Vee" method. In his methodology, he advocates turning every long form piece of content into hundreds of pieces of media and sharing it well, basically everywhere. I will admit the idea of turning one piece into hundreds is brilliant!

5:02
Extract lots of nuggets and share them so that you can spend less time creating long form content check. Share these nuggets liberally across social media in a strategic manner that leads your tribe to take the next steps and ultimately buy something from you. Uhh, NO! This is where I see traditional or "Gary Vee" style content repurposing, falling apart for most, myself included.

5:33
In this day and age creating hundreds of pieces of content, using the right tools is the easy part. But there's one caveat. Before you can repurpose your content to share, you'll have to spend your time or pay someone else to set up those tools for you or do it all manually. And this is what I did for years. I set up three content repurposing tools for other business owners, so that they could put the "Gary Vee" method to work for them. Talking about and promoting these tools led to two really amazing opportunities.

6:12
The first is I was invited by the founder of these three tools to represent their brand at podcast movement in 2019. For four days, I talked to current and potential users of the software about its awesomeness. It was an absolute honor to represent this brand at such a large event.

6:33
After podcast movement, I pitched the company owner on an idea that I had. And I found myself as soon after co hosting monthly training sessions for users of the tool for over a year. Being the interviewer of the series, teaching others how I personally use the tools, and connecting with others was so much fun!

6:56
I was riding high on my ability to set up these tools, share them far and wide, and was affectionately called the "Repurposing Queen" or the "Repurposing Ninja" by my students and my one on one clients.

7:10
It wasn't long after though that I started to see things crumble, the clients for whom I'd set up repurposing tools came back to me frustrated and overwhelmed, not with me. But because they didn't actually know what to do with all the content I made it possible for them to obtain.

7:31
Most of these clients didn't have a big marketing team like Gary Vee does. Most were solopreneurs or had teams of one, maybe two part timers. They didn't have systems or processes in place to deal with or distribute so much content. They didn't have a plan to use that content to gain new clients or sell products with their content. They basically created mounds of content, just to create it and I had enabled them to do so. After all, creating all that content sure sounded good...until it wasn't.

8:15
That's why I refer to this type of traditional "Gary Vee" style content repurposing as the Myth of More. I also refer to this as the A.B.C. content philosophy. It's the myth that says we must Always Be Creating. It turns out that more was not the answer for any of these business owners that I had helped.

8:41
Around the same time, I was getting overwhelmed and frustrated myself. Like my clients, repurposing, my own content was the easy part. It was automated. I was the proud owner of 1000s upon 1000s of pieces of content, after all. Distributing all the content with any sort of strategy became a full time gig on top of everything else I had to do in my business. I was quite literally drowning in my own content. It was weighing on me, beckoning me to let it see the light of day once again. I was as Michael Gerber talks about in his book, The E-Myth, working IN my business and not ON it. I was so busy planning and distributing all my content that I never took time to document or systematize my processes, so that I could ultimately hand them off to someone else.

9:42
And the real bummer was that despite the massive amounts of content I shared across just about every platform, I was not seeing more sales. It was actually the opposite. Because I had so much money content available. People didn't feel the need to hire me, when all they had to do was turn to all of my free content, and it was so copious. I was so good at creating content that I have literally trained my audience to expect everything for Free.

10:19
Talk about a sucker punch!

10:21
I had spent years chasing more and helped my clients do the same. And now more was coming back to bite me in the butt. I spent the next year or so extracting myself from social media. I was still producing podcasts and connecting with my list while my presence on social media became pretty much non-existent. To this day, I still don't post a lot on social media, which is odd, since I was once called the "Repurpose queen." And for a year or so, I had content scheduled out for months at a time.

10:59
During my year of social media dormancy, I discovered something that was literally right in front of me that I completely overlooked in my quest for more. As I began to wade through and dig through my mounds of content, I did something that I never did before I began compiling it all in one central location. Because I didn't have the systems in place, my content was scattered across the internet, leaving me vulnerable to losing all or parts of my content. If I ever got locked out of any of these platforms, which I didn't own. Though most of my content was already tucked away safely in Dropbox, there was a ton that wasn't there yet, that I had to put there.

11:50
Plus, I wanted to see all my content and be reminded of the awesomeness that I had spent years creating. For me, that place was a Google spreadsheet. I segmented my content into different categories. One of the pages have links to all my podcast episodes. Another for all the links to my guest appearances, many of which I've actually forgotten about. Yet another was for classes or workshops that I had taught. Plus I had a few others that held the content of my many online courses and miscellaneous pieces that didn't quite fit into any one of those categories specifically.

12:30
As a visual learner, this spreadsheet was exactly what I needed to see the massive amounts of content I had created. It was super eye-opening!

12:45
As an aside, if you haven't already created a central place to house all the content you've created, I highly encourage you to do so. It's one of the first things I do with my one on one clients. And they're always in awe at the sheer volume that they've created, which they've largely forgotten.

13:06
I discovered that by allocating the time I once spent on social media, to curating or digging into all of my content proved to be a very worthy endeavor. The more links I added to this document, the more I noticed patterns start to emerge.

13:26
The more I looked at this spreadsheet, a crazy idea began to emerge in the form of many what if questions, which is one of my default settings, I asked myself:

13:37
What if there was a way I can bundle these categories or buckets of content together?

13:45
What if I could monetize these buckets?

13:50
What if I could bundle and monetize this content in lots of different ways and at different price points?

13:58
What if I can offer more value to others with these bundles?

14:04
What if I could show others how to monetize their own content?

14:10
And that's how the idea of Content Gold Mining was born, even though that's not what I called it until fairly recently. I refered to it simply as content repurposing, even though I knew it to be a very different strategy and approach than what I learned and done it previously.

14:28
Instead of focusing on transforming one piece of content into hundreds, this new way of repurposing focuses on the many ways to MONETIZE all that beautiful content. Just like much of the gold mined in my great home state of Nevada is buried underground, so too, is much of the content you create. It's there for you. To support you and your business. It's there. Ready. Waiting for you to unearth it and offer it up as the gift that it is.

15:05
And I know as a course creator or coach, you have so much goodness, right now, waiting in the content you've already created. You currently have endless gifts you could offer to the world and get paid for doing so.

15:24
Let's play the what if game together, shall we and ponder a scenario that you could take action on today?

15:32
What have you stopped creating content today? For a week? Or even a month?

15:38
What if you reinvested some of that creation time into unearthing the gold from your own content goldmine?

15:47
What if you could turn your massive amounts of content into endless streams of income?

15:55
What if you could tap into that Gold Mine every time you wanted or needed to:

16:00
Take a family vacation. Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? What about retire your parents or spouse?

16:25
And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. Here's what one of my clients had to say, when we went through one of my content gold mining processes together. She says, "Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It's an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong."

17:18
When I got this message back, I was in awe at how profound this experience was. And this is what I've found since this client. That client after client when we go through the process that I take them through to really unearth their Content Gold Mines, they're always in awe. They begin to see the possibilities in their own content, and they get really excited.

17:42
This is where traditional style or "Gary Vee" style content repurposing really misses the mark. It's not focused on monetizing your awesome content. It can play a part in your marketing, if you have a plan and a strategy in place that works for you. I still use and teach this method today, though, it's only a small portion of a bigger whole. And I'm not nearly as fanatical about it, as I once was.

18:16
The real focus of the "Gary Vee" or traditional content repurposing has been on visibility and exposure, neither of which is a guaranteed for sales. And since sales are the lifeblood of every business, spending time on creating more content, just to create it, without a plan, without a strategy just doesn't make a whole lot of sense.

18:42
Wouldn't your time be better spent monetizing the content you already have?

18:48
Well, what if it didn't have to be either-or?

18:52
If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it?

19:06
You my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine™, my six-month mentorship will be opening up soon, and I'd love to be your guide on this amazing adventure.

19:22
During our time together, you'll learn and implement the four foundational pillars to mine the gold from your content. You'll get weekly Q&A calls with me, so that you can unearth Your Content Gold Mine™ in a way that not only feels good to you, but also supports your life and your business in the process. Plus so much more.

19:46
So my friend...If creating less content appeals to you. If monetizing the content you already have appeals to you. If having documented systems and processes to mine for the gold in your content appeals to you. If scaling or staffing your business appeals to you. If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine™ might be for you.

20:19
Let's talk about you and your awesome content. I don't often open up my calendar freely, however, since you're still listening to this episode, I want to gift you a call with me. All you have to do is go to today's show notes at www.YongPratt.com/334 and click on the "Book a Call" with me button you'll see there. If you're ready to ditch content, overwhelm, tap into an endless supply of social media content and make money from the content you've already created. Let's talk about you and your content goldmine. Book a call with me at www.YongPratt.com/334. Cheers my friend to unearthing Your Content Gold Mine™! I cannot wait to talk with you.

21:15
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


Quotes & Images to Share

Amplify Your Awesome™ - Podcast - Yong Pratt
×