Season 5 Finale

Season 5 Finale

With 60 episodes, Season 5 of the Amplify Your Awesome Podcast is coming a close.


In this solo episode, Yong shares:


  • Why Season 5 is ending now
  • What’s on the horizon for Season 6
  • Projects and behind-the-scenes of what’s in store for you in Q4 2021.

Get Season 6 updates, more behind the scenes, and grab Yong’s Content Gold Mining Maps & Audio Series while they’re still free at www.YongPratt.com/maps



Share your biggest takeaways from this episode of favs from Season 5


Arena of Awesome with Yong Pratt
How to Stop Hustling and boost your Confidence

How to Stop Hustling and boost your Confidence

[0:00] Do you ever feel compelled to rush throughout your day to get more stuff done? What about hustling when you know you don’t even need to do that? If you’ve experienced either of these, you’re gonna want to lean in and turn up the volume on today’s episode because our guest, Savanna Schiavo is going to help us ditch the hustle and reprogram the rush. 


[1:09] About Savanna Schiavo


[2:25] Savanna’s life before becoming a life and confidence coach.


[5:55] Why hustle and rush often creep into our lives and how conditioning, culture, and our internal desires inform these activities.


“Hustle and rush are coming from a place of fear, and a place of lack. It’s us acting out of fear of not-enoughness essentially.” – Savanna Schiavo


[11:06] The correlation between fear of lack and confidence.


[11:59] “When we’re taking actions from the place of hustle and rush, it’s blocking our confidence. It’s blocking our creativity, our energy, our ability to flow, our ability to relax and tap into our gifts.” – Savanna Schiavo 


[13:18] “To access more confidence in our business, we have to solve for the fear that’s been driving our business. We need to look at the fear that is keeping us from feeling competent.” – Savanna Schiavo


[14:45]  How business owners can tap into and reprogram fear so it works for us and it becomes something positive versus staying stuck in that negative emotion.


[15:32]  What do you believe is keeping you going all the time? What are the beliefs that have been driving this behavior for me?


[16:10] Common beliefs we don’t even notice that we think are true.


[17:19]  Question 2: Is this true?


[19:30] Question 3: If you didn’t believe this, what would be different about you? 


What you’re doing is showing yourself, your subconscious mind, what would be available to you, if you decided to let go of this optional belief, and practice and open up to new beliefs. 


[22:02] How do we share ourselves, share our messages and attract the right people into our businesses using social media as a tool rather than a place to feel bad about ourselves?


[23:11] On attracting the right people by being magnetic.


[26:05] Savana’s favorite way to create content  


[27:10]  “I let myself be the really imperfect human I am so people really get to see me. I think that’s what is so powerful.” – Savanna Schiavo


[29:06] Connect with Savanna

Instagram: https://www.instagram.com/confidencewithsavanna/ 


Website: https://confidencewithsavanna.com/  

Facebook group: Grow Your Confidence. Grow Your Business.


[30:36] Grab Savanna’s journaling prompts inside the Arena of Awesome Group and share your biggest takeaways. 





Ready to unearth the GOLD in your content?


Grab the Content Gold Mining Maps & Audio Series today


Read Full Transcript

Yong Pratt 0:00
Do you ever feel compelled to rush throughout your day to get more stuff done? What about hustling when you know you don't even need to do that? If you've experienced either of these, you're gonna want to lean in and turn up the volume on today's episode because our guest, Savannah Schiavo is going to help us ditch the hustle and reprogram the rush.

Yong Pratt 0:26
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Yong Pratt 1:09
Hey there, Amplifiers! Welcome back to another episode of the Amplify Your Awesome™ podcast. As always, I'm your host, Yong Pratt and it's my absolute pleasure to be here today with our special guests, Savannah Schiavo. Let me tell you a little bit about Savanna. Savanna is a Life and Confidence Coach for ambitious entrepreneurs. And I know we have some of those on the podcast today, Savanna. And if you feel like you aren't achieving what you're capable of, because you're stuck scared or doubting themselves, you my friend are in the right place. Savanna, welcome to the show.

Savanah Schiavo 1:49
Okay, what an intro! I've been on many a podcast and I love that intro. You make me feel like a total celeb. I love it. Thank you so much for having me.

Yong Pratt 1:58
Of course, it's my pleasure. And you know, I love connecting in this fashion where I get to interview guests and talk about their awesome sauce. Because so many of us get so wrapped up and forget about all the awesome we actually have embedded in us. So I love to be able to to lavish it and and share all of your awesome back out you because it just sits a little bit differently. So I'm glad I could do that for you today.

Savanah Schiavo 2:23
Thank you. Thank you so much.

Savanah Schiavo 2:25
So I would love to know before you became a life and confidence coach, I know, I saw a post on social media, I think today or yesterday about your investment in life coaching and what that look like and sort of the big investment you made and how scary it was. So yeah, what were you doing before you jumped into your training certification? And what were the decisions? Because that kind of led you to that step?

Savanah Schiavo 2:48
Yes, great question. So I got certified by one of the top schools in the world a couple years ago. Now it's been several, several years. But before that, I had my own business. It was a small online store where I designed clothes and put clothes out into the world that with beautiful messages. And I was so excited. And I was so terrified. So that was in my late 20s. And that business survived for about a year because I was terrified to take any action, terrified to invest in myself, terrified to let people see me because I was so sure they were going to judge me and really scared to make moves that after a year, I decided to close my little business down. And honestly, I think I felt ready because I was so exhausted from feeling so much self doubt that I knew I didn't know what I was going to do next. But I knew that I wanted to work on that area of my life and brain before I figured out what was next for me in the future.

Savanah Schiavo 3:53
So I started working with a coach, I didn't really know much about coaching. And I started making all of these changes hugely in confidence in my ability to make money, lose weight change habits have better relationships. And with time and seeing the incredible results. I was able to give myself through coaching, I decided I was going to be a coach. And now I work with people who looked like me once upon a time they know that they can do amazing things, but they're feeling stuck and afraid there's a ton of self doubt they don't want to be judged. They don't want to be rejected. And they're standing still, even though they know they could be doing more because there is a lack of confidence there and a lot of other fear and doubt that's holding them back.

Yong Pratt 4:40
So as you're sharing your story, there's so many parts of that that I know I personally resonate with and I know my listeners are gonna resonate with too because it's kind of the human condition to doubt ourselves and compare ourselves to others in the hopes to make ourselves better. When in reality doing that is probably the worst thing we could do right? That comparison itis is is such a rampid part of social media culture. And I think it's definitely time to change that because everyone is on their own journey. Everyone's journey looks different. You had your other business for a year, I ran my brick and mortar performing arts school for 17 years, all the while, I doubted myself the whole time. And I was, especially in the end, really afraid to assert myself. And then when I did, I discovered a lot of people really didn't resonate with who I was. So it took a lot to sort of, you know, close that chapter down and move into a new space. But definitely, being an online entrepreneur in particular, putting ourselves out there is the one thing that is going to help bring people to us. So let's talk about this mentality, or this desire or compulsion, I'll even call it to hustle and rush throughout every single day. Where does that come from do you think?

Savanah Schiavo 5:55
Okay, yes, the hustle and rush, I need to start off by saying, if you are listening to this podcast, and you're like, I am someone who hustles and rush rushes, I want you to know, yeah, that was me. And that is so many of us. And I'm going to talk about what happens, what's going on behind the scenes to help you slow that process down, I just want you to know you're not alone, it almost feels like a rite of passage. For some, for the high achieving entrepreneurs were like, just gotta like, go balls to the wall and go crazy. So let's talk about where that comes from. I think in a large part.

Savanah Schiavo 6:33
On the one hand, we are conditioned to believe as entrepreneurs, that the hustle is necessary, that the hustle is good, that you should be praised for overworking and sacrificing yourself and sacrificing things. And entrepreneurship, more than any other space is this. We have huge guru type entrepreneurs telling us that we gotta hustle. And we have all these beautiful hustle slogans that just look really good on a poster on a wall. And they totally destroy our competence, and creativity, and energy and all of these things. Because we are acting from a place that doesn't actually help us. We've just been conditioned to believe that this is important and necessary. I want to start by saying, it's not, it's not necessary. I know, it's gonna feel necessary if you're in the hustle and rush mode. But it's not necessary.

Savanah Schiavo 7:34
The other part of where it comes from. So, of course, we're conditioned, our culture is telling us this is important. It's vital, it's what's going to make you successful or not. But the other part, it comes from it. And much more largely, it's coming from within us. And it's coming from a place of fear, and a place of lack. Rush and hustle. Sounds pretty, right? It's like maybe not rush. But hustle sounds like a pretty word. But hustle and that rush that I need to get more done, and I need to work harder, and I need to do more. And I need to make more money, and I need to get more time that is coming from a fear that will that we won't get where we want to go. And a fear that there isn't enough, there isn't enough time, there isn't enough money, there isn't enough customers. It's this fear that we're not going to be okay. And so we're trying to act out that trying to find relief, right. So we're, we're like, if I just act out more, if I just do more, if I just work harder, if I just work faster, if I just find more customers or clients, if I just make more time, I'll be able to feel okay, I'll be able to get to that place. Because we don't actually believe that we're going to get there. And we don't actually believe that there is enough now. And really, there's even sometimes a belief that there's not going to be enough there. So it's us acting out of fear of not enoughness essentially.

Yong Pratt 9:11
That is fascinating. And I never had ever thought about hustle and rush in these terms about it is just my fear coming to the surface and my fear of lack. What an amazing way to sort of shift how we think about something that is so embedded in our culture, especially an entrepreneur culture.

Yong Pratt 9:31
What if instead of feeling proud of doing that, and and feeling exhausted as well, that we just, you know, we never tell anyone we feel exhausted, but we're always just going going going, What? What if instead we all started thinking about when we feel the compulsion to rush and hurry and do more things. We need to stop instead and take a look inwardly and really dive into the fears that are coming up and Especially this fear of lack, because I know growing up as a kid, that was kind of our world, right? Everything. There was a lack of finances a lack of a lack of a lot of things. And so those are just things that I just have ingrained, so deep into my being. So now looking at things in the past have happened as you're sharing all these things about fear, and lack, and I can see this pattern happening so many times in our lives. So for all of you listening, maybe press pause on this recording, and just think about it. are you rushing right now? And if so, why? What is the underlying fear?

Yong Pratt 10:40
So I want to dive deeper into this because it really gets into your work with, with life coaching and confidence coaching. And before we started recording, we talked about how hustle and and rushing is always also part of the bigger picture of confidence, which I also didn't realize, but can you talk about the connection or the correlation between this, this fear and lack and confidence and how they kind of all tied together?

Savanah Schiavo 11:06
Yeah, so good. Okay, so thinking about it, when we think about how we are rushing, because we don't believe we're going to get there, or we don't believe we're going to be okay, or we don't believe we're enough. There's some version of lack there. I'm not enough until I succeed, I won't be okay until I make this much money. I won't be okay until I have this many customers. And we are rushing to get that done to hit some sort of arbitrary milestone our brain has said is important. What we are doing is trying to get to a place where we can feel safe and relax, right, we're trying to get to a place where we think we're going to be able to feel confident, we're like, oh, you can, you can like relax right now. And you don't have to worry so much. We're trying to meet fear and take action to get out of fear. Right.

Savanah Schiavo 11:59
And what I teach my clients and what is so backwards is that we are trying to take action from fear, to feel more confident. But what we have to do is recognize that we are creating fear, by the stories, we're telling ourselves that is actually blocking us from competence. So here's what I think about right when we are doing this hustle and rush really, a lot of the times what we're doing is sacrificing something, some part of ourselves, we're like, I'm going to sacrifice time, I'm going to sacrifice personal energy, right? My health or my and I don't mean just physical health, it includes mental health, time with people, time to relax, we think we need to give up something. And that that's and then that's makes us more worthy. A lot of the time is what our culture teaches us. And what that does is when we're taking actions from those place from that hustle and rush, which is really rooted in fear, or lack or there's not enough notice. It's blocking our confidence, it's blocking our creativity, our energy, our ability to flow, our ability to relax and tap into our, to our gifts.

Savanah Schiavo 13:18
Those are all very magnetic energies. Right. And by magnetic I mean, people recognize when you are relaxed and confident and just welcoming people into your world. And we get away from that when we are busy trying to take all of our actions from pressure, rush, desperation, urgency, neediness, fear, lack scarcity. And so to access more confidence in our business, we have to solve for the fear that's been driving our business, which if we're in the hustle and rush spin, and I know it so well. We need to look at the fear that is keeping us from feeling competent.

Yong Pratt 14:05
Oh my gosh, yes. So much fear. And again, I can really just think about times in my life when my business was a struggle and when you felt challenging, and it was those times when I was feeling rushed, or felt like I needed to prove myself to other people. Those were the times when businesses was really hard. I really didn't love my business back then. Yeah, so there's so many so many big things that happen to here. So how do we as business owners, as humans then really tap into and reprogram that fear? So it works for us and it becomes something positive versus staying stuck in that negative emotion?

Savanah Schiavo 14:45
Yeah. So this is deep work. This is work I do with my clients one on one, but I want to offer some thoughts and questions that listeners can ask themselves to be exploring this Before we get into the questions, I want listeners to know too, that if you are aware of yourself hustling, and rushing, that is step one. We don't even notice it. A lot of the time, I didn't notice it. I was just like, yeah, it's normal to work this many hours in a day. And it's normal to work on the weekends, and it's normal. And when I really watched myself do do what I was doing, I was able to then get to the next question, right? And really understand what's going on.

Savanah Schiavo 15:32
So that question is this. And I would encourage listeners to take a pen and paper and actually write the answers down, because they're going to come by really quickly in your head. But when you actually see them on paper, it's really going to help illuminate some stuff for you and work through it. So I think a good first question would be to look at the hustle and rush in your life and ask yourself, what are the beliefs that have been driving this behavior for me? What do you believe that is keeping you going all the time?

Savanah Schiavo 16:10
So I'll give some common ones that we don't even notice our beliefs, we just think their observations of the world, we just think we're telling the truth. I won't have enough money. There's not enough money. You need to work hard to be successful. Hustle is necessary. I need to find people today. I won't be okay, if I don't hit my goal. hitting my goal is what makes me important, right? Or what makes me worthy. We need to look at those beliefs, which are stories that our brain has just adopted and thinks our observations, because those are the stories driving us. I need to be okay, and I won't be okay, if I don't get there. Or there's not enough people. So I need to go out and work harder to find people. There's not enough people, there's not enough money, I won't be okay. These are stories that are scaring us into the hustle and rush pattern. Right. So that's one.

Savanah Schiavo 17:19
Another question. The next question they can ask themselves is, Is this true?

Unknown Speaker 17:27
I really love that from Byron Katie asks for questions. She's an author that asks for questions when you find thoughts and beliefs. And I highly encourage you to read her book, loving what is from the author Byron, Katie. But she asks, Is that true? Is this true? Can I know for sure that it's true? I want to add one more in there. In what ways? Are you wrong about that? So what you're doing here, when you ask yourself, Hey, is this true? And in what ways? Am I wrong about that? What we're doing is we're offering our brain a different perspective on the stories, it's been feeding us. You need to work hard for money. I love to ask my question my clients that how is that not true? Well, we know lots of people that don't work hard for money. Maybe that's not a truth, right? Or I won't be okay, if I don't hit my goal this month. really ask yourself, how are you wrong about that? What are all the ways you will be okay? What are all the ways that it's going to be fine? Right? Or there's not enough people out there, dispel that story in your brain by asking it, how am I wrong about this. And what you're doing is you're opening your brain up to the possibilities. It's just not saying it just wants to keep telling you the same things, because it already knows those things. It already thinks those things, it's easier to believe those things. And we're just introducing a new perspective to it.

Savanah Schiavo 18:59
And especially when you write this out, and you give yourself a lot of answers. This helps you change core beliefs, it helps you go maybe I've been wrong about this. And then the third question I would offer is, if you didn't believe this, right, when you look at your beliefs, like there's not enough money, or I won't be okay, or I need to get a goal to be worthy. If you didn't believe this as you are busy dispelling this belief in your second question.

Savanah Schiavo 19:30
Your third question, if you didn't believe this, what would be different about you? What you're doing is showing yourself your mind your subconscious mind, what would be available to you, if you decided to let go of this optional belief, and practice and open up to new beliefs. Right. We think it's an observation so much of the time but what we're learning is we don't have to keep telling ourselves this story and if we don't we change behaviors that are being driven by those old stories and introduce new stories. So that we can introduce new habits, patterns and behaviors into our journeys.

Yong Pratt 20:13
So good. And so first of all, I want to say that I'm going to put these questions over on today's show notes at my website, Yong Pratt calm, just look up the words hustle, or rush or savannas name. And you're going to be directed to today's episode, because I do think that if we were to all take time, in the next week, in the next month, and sit with these questions, and really address these fears, I'd be curious to know how everyone's confidence kind of shifts, you know, because I, as you're asking these questions, I'm answering them in my head, you know, I can feel a shift sitting in this chair in this moment. So I mean, I can only imagine if we all were to do these exercises, and really commit to them, and really start diving in to the underlying fears that we have, that we associate as hustle and rush.

Yong Pratt 21:00
And the story that we've told ourselves before, or people in our lives who are well meaning have instilled into us for a very long time. I'm excited to hear the results from the listeners who are who are going through this process, because I know that I'm committing right now on this podcast episode, I need to do this because I think it's so important. And, you know, if I can feel slight shifts, just in chatting with Savannah and talking out loud, I can only just imagine the possibilities. So Savannah, I want to shift gears a little bit and talk about the idea of attraction. So we're going to get rid of the fear of lack, we're going to dive into our fears of what we're doing there. How do we then in the world of social media, where comparison itis is really rampant? How do we share ourselves, share our messages and attract the right people into our businesses? using social media as a tool rather than a place to feel bad about ourselves?

Savanah Schiavo 22:02
Oh, yes, I coach a lot on this. And this is the perfect podcast, because you're always talking about content and how we can write put it out into the world in powerful ways. I think the the emotion that I think helps us so much is the emotion of competence. And that is truly a belief in ourselves and our abilities. And I say that because, of course, competence is really magnetic. When we talk about, you know, relationships, that's what we people are always saying that I really like this person, they're so confident. But it also makes other people listen up and feel safe with us. And that's what I mean, when I'm talking about competence in business, I think when we are willing to be ourselves, which means we have to have a belief in ourselves and what we're capable of, and in our value, when we're willing to be ourselves and to believe in ourselves and not need it. You know, we're all we all want the outside some sort of approval that is a human trait, but when we don't need it from outside of us, and we can give it to ourselves.

Savanah Schiavo 23:11
That's when we are truly the most magnetic on social media. So you can say something that is very vulnerable, and know that you're okay, and people get to honestly and authentically see you. And you can say something like a great success or make offers or talk about what you're up to. And people listen, because that magnetic energy of you just being who you are. And thinking that you're good enough, which by the way comes across in videos and podcasts and writing content and all of the things is magnetic, we want to we want to hear from people who like themselves, because so many of us know what it's like to not, so many of us know what it's like to judge ourselves, all of us know what it's like to judge ourselves, we are all human, I don't think you cross this line. And then you're you don't have the human traits anymore. But to have someone have the audacity to show up and be themselves and be and that can be vulnerable and honest. And whatever it is, that is super magnetic. And it requires feeling confident in ourselves having self confidence to really go and do it. It's big.

Yong Pratt 24:23
Oh, so big because when I think about the people who come to me to help them with their content, and to amplify it and to really bring out who they are on the inside with their content. It's interesting because it's it's again this this idea of lack that comes into this as well because they're not they're afraid to put themselves out there for fear of what others are gonna think they're, they don't want to be judged. They don't want to do all these things because they're judging themselves so harshly and so critically, that they just presume that everyone else out there is doing the same thing and what if like Savannah said, we could flip that. Just again, think of it as a light switch, if you will. I mean, just flip it on or off, like, wow, what would it be like, if I were to come out content creation, from the place of, I'm confident, I have awesome things to share. And that's very much why this podcast exists.

Yong Pratt 25:13
Because I really want to demonstrate to everyone that there's more than one way there's hundreds, if not 1000s of ways to run a business. And by tapping into this critical skill of confidence, this is what's going to help you do all the other things create the content magnetize the people towards you. I think I could talk about this topic all day long. But I really want to make sure that I'm being conscientious to everyone listening, because one of my values is to make things simple, and actionable. And Savannah has given us such great questions to ask ourselves, again, I'm going to put those in today's show notes. And so then I would I want to ask, I guess a couple more questions. One of which is, as you're talking about magnetizing people and attracting people and sharing with audacity or sharing all of your awesome out there, what is your favorite way to create content that brings people towards you?

Savanah Schiavo 26:05
Okay, I need to tell you that awesome is one of my favorite words, I can probably say it too many times. The best way for me to be right. Um, I think my two I have two favorites, for sure in the ways that I share content, and it really comes back to what I was just talking about. So I really like to share writing. I like to write, I run a Facebook group, I'm on Instagram, I have my personal profile on Facebook, and I send out a weekly newsletter. So I get to write a lot. And in those spaces, I also like to do video. And the reason I think those are so fun for me is because they give me a platform to really be me and really be seen as me. So I get to you know, the way I write and I have had people tell me this for years and years, the way I write is the way I talk so I don't try and remove the likes or you know, when you say Oh, it's like this or whatever, I let those all be part of it.

Savanah Schiavo 27:10
And I let myself be the I want to say imperfect, really the imperfect human I am. So people really get to see me and I think that's what is so powerful. When I when I think about my business what has helped people connect with me and feel connected to me before they've even worked with me is that they get to see me as a real human. And I like those platforms getting to write and getting to be on video because I feel like it allows people to connect with me before they've even reached out. And to connect with me because I'm being actually me instead of some, you know, version of myself where I can I can really synthesize it down or I just get to like, be who I am and be seen in a big way. So those are my favorite for sure.

Yong Pratt 27:58
So good. And I can relate to both of those two cars there are some days when the writing part for me comes more naturally I let that happen. And other days where videos like I want to just share a story quickly I don't want to have to edit myself in the writing process. So I'll just make a video. And I think it's important for everyone listening to that there's no one perfect way to create content. If one day you feel like you want to record an audio for a podcast do that. If another day you want to write something down do that I really feel like we need to lean into the way we're being called to show up because those are the ways that the people who really need us are seeking those particular ways so if you aren't already following Savanna on social you definitely need to do that because her images in particular Savannah your images in particular always draw me in because so much of what I see is like a whole body a whole person sitting next to a house or on a boat or in a car and you just like show snippets like there's a picture of your eye or you know they're they're just so intriguing that it makes me want to click to read what you've written because they're just so unique. So with Barrett what are the best places to find you online?

Savanah Schiavo 29:06
Oh, that's so fun to hear. Because I speaking of confidence once upon a time did not feel comfortable being seen on camera so to be able to put my work out into the world and feel so good and fun about it is amazing. Okay, so yeah, I have a couple of different places people can find me I am freshly new to Instagram after years of not being on it. You can find me on Instagram at confidence with Savannah. Savannah is spelt Sapa and the name you can find me on my website confidence with savannah.com. And there I have a free guide where people can learn how to overcome the fear of what other people think talking about what we're talking about. Really good and get my coaching emails. And then I also run a Facebook group called grow your confidence. grow your business where I'm teaching and offering a lot of different tools and ideas in that Facebook group. So you're welcome to join as well.

Yong Pratt 30:09
Oh, so good. And I will definitely link those up in today's show notes on my website at Yong Pratt, calm. Savannah, this has been such an amazing conversation, I have learned so much. I have my work cut out for me to answer those questions and really dive into what is underlying my compulsion to rush and hustle. And you've deconstructed that so beautifully today on the show. So thank you so much.

Savanah Schiavo 30:33
Thank you so much for having me.

Yong Pratt 30:36
Holy smokes, my mind is just blown right now with the amount of information Savannah shared, and the tips she shared, and the writing journaling prompts she shared to help us really dig into the stories that we have embedded in us that are based in fear and based in lack and when we can get rid of those things, and we can tap into a higher level of confidence. Who wouldn't want that? I would love to continue this discussion with you over inside my Facebook community, the arena of awesome comm show your biggest takeaways, your aha and how your journaling exercise went going through savannahs questions because I know. Again, I'm recommitting to the fact that I'm going to take the time today after this interview is done, to go through her questions and really start to tap in to some of the fears that I've been holding on to that I didn't realize were fears that are blocking me from reaching my highest level of confidence. Okay, my friend, thank you so much for being here today to listen to this podcast. I so appreciate you and look forward to connecting with you inside the arena of awesome tears.

Yong Pratt 31:56
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


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How to stop hustling and boost your confidence - Amplify Your Awesome™
Incorporating Core Values into Your Content

Incorporating Core Values into Your Content

[0:00] When you think back to your childhood, were there topics that were taboo in your family? Today’s guest, Judy Tsuei, is someone who helps other people dive into some of these taboo topics. We’re going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them. 


[1:16] About Judy Tsuei


[2:26] Judy’s path to discovering Human Design and living as a Generator.


[4:01] Yong’s Human Design discovery and being a Projector as an impatient person.


[4:50] How discovering her Human Design gave Judy “permission” to be exactly who and how liberating it was for her. 


[5:30] Raising a Generator daughter and the energy it creates


[7:37] A good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us.


[9:36] “It’s so easy to compare our insides based on someone else’s outside, that’s what social media does so well.” 


[10:19] What being a yoga teacher and a Reiki practitioner helped Judy learn.


[11:09] How holding onto guilt and shame was a normal part of growing up for Yong


[13:57] How to dig deeper into emotional vulnerability and start to let people in through our journey.


[18:16] Breaking down in art therapy helped Judy make a breakthrough.


[18:48] Just because something worked one time does not mean that it will work the next time you try it. 


[21:02] Embracing compassion even when it’s outside of cultural norms


“It’s hard to take expectations from one set of cultures to put that lens on someone else”. 


[22:28] Judy’s 2-minute exercise and the mindfulness practices she offers on her podcast, F*ck Saving Face, every Friday


“On the other side of that challenge is a different person that can walk out of the room than walk in that room.” – Yong


[25:14] “Play is processing.”


[27:05] Judy’s favorite way to create content


[28:17] Judy’s journey of hiring junior copywriters and adding in a mentorship component to uplift other people and help them come up in their careers and their goals. 


[30:56] How to give ourselves permission to talk about what we want to talk about and stay true to who we are.


[33:22] “Content is about creating those meaningful connections.” 


[34:23] The practice of keeping yourself elevated and authentic and leaning into growing edges.


[35:18] Becoming a responsible content creator. 


[37:53] “If you’re ever in question of what it is that you’re posting, go back to your core values.”


[39:22] Connect with Judy


Website: https://www.fcksavingface.com/ 

Podcast: https://www.fcksavingface.com/podcast

Website: www.WildHeartedWords.com


[40:59] Come share your biggest takeaways from today’s episode inside the Arena of Awesome.


Read Full Transcript

Yong Pratt 0:00
When you think back to your childhood, were there topics that were taboo in your family? I know for me growing up in a biracial household, there were so many topics that we just didn't talk about. We either ignored them or we, we just, you know, didn't face them head on. So I'm excited to bring you today's guest because she's someone who helps other people dive into some of these taboo topics. And we're going to talk about maybe how we can start to lean in, pay attention, and really uncover these stories and move on from them.

Yong Pratt 0:34
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:16
Hey there, everyone. Welcome back to the podcast. I'm Yong Pratt, your host and Expert Content Gold Mining Guide. And today, I am really thrilled to bring you another guest. She is someone that we connected years ago in a mastermind. I've been watching her silently on places like Facebook, seeing the awesome things that she's doing than many pivots that she's had. So I'm excited to bring her on today. Today's guest is Judy Tsuei and she is known for building real engagement through powerful content creation as a forward facing a brand voice representative. She's a Simon and Schuster author, and has been a guest on numerous top rated iTunes podcasts, as well as featured in Fast Company, BBC travel, mind body green, and so many more. Her popular podcast fluxing face empowers mental and emotional health for Asian Americans by breaking through taboo topics. This is gonna be a juicy one, Judy, welcome to the show.

Judy Tsuei 2:14
Thank you so much for having me. It's been so fun to watch your journey as well. And every time I get your emails in my inbox, I celebrate what it is that you're doing. Because we did meet so many years ago, and there have been so many life stages that have happened since then.

Yong Pratt 2:26
Oh, my gosh, yeah, I know, I just have my oldest just graduated from high school. So I mean, it's just all these big milestones. And, and I always celebrate yours as well, when I, whenever I see your your thing pop up in my newsfeed or I get your emails like, Oh, I can't believe she's doing this now. So I'm always just amazed. And I know, when we were connecting to this podcast, you also share that you're a big fan of human design. So I want to start there and talk about what is your human design because I love sharing the people that there's so many ways to create a business and create content. So let's talk about human design. What are you?

Judy Tsuei 3:03
I'm a generator. And what's funny is that when I first discovered that so the Asian-ness, which is part of what the podcast is about, I had so much judgment. I'm like, wait, that's it, I'm just a generator, like I'm not one of them, like special projectors or you know, anything that's like a little bit more rare. I want it to be like a plus. But then, the first time I discovered Human Design. I was living in Hawaii at the time. And I never heard about this before. And so I was invited to this kind of group gathering where they were learning about human design, but they would also, you know, choose someone and put their chart up and just kind of like read about, you know who they were. And so as I'm having this teacher, his name is Genoa read to me or just share with me about kind of like the way that I'm, I've been programmed all of my life just the way I was innately born and like, you know, things that have happened in my life, I started laughing out loud, because I was like, how do you know about my life entirely based on this random complex chart that you're looking at right here right now?

Yong Pratt 4:01
Yeah, I had the same experience and, and I found it through a local friend, actually. She had interviewed someone for her podcast introduced me to this to this mentor of mine. And yeah, learning these things. It really was like someone had had lived through the story of my life and opened up a random page and could tell me exactly, you know, certain things in my life. And I thought, whoa, like this magical window into this alternate universe was opened up and, and so I'm a projector. So when I learned that, I think I was kind of disappointed to because I was like, I have to wait. Why do I have to? I am not good at waiting. I am not a very patient person. And so if you're taking along a lot of deconditioning, and a lot of relearning and knowing that it's okay in this space where I get to wait, I get to create, which is the best part of what I get to do.

Judy Tsuei 4:50
I love that and it felt like you know, as you were describing, it just felt like I was just suddenly given permission to be exactly who I was. supposed to be and it felt very liberating. So for anybody who hasn't done their human design, I think it's a fascinating art, and science. And you know, it blends all of that I actually interviewed someone on my podcast who's a Human Design expert. And so the people, the listeners reached out to me to say, like, I loved hearing that interview, I love discovering, like, Oh my gosh, I can kind of get this guidebook to how I am and how I could better thrive in life with less hustle and more flow. But it's definitely a practice for sure.

Yong Pratt 5:30
Yeah, cuz it's so easy to fall back into the old habits, the way we were conditioned. And in your life being a generator. I'm married to a generator, so I see it play out. And you know, I have one one daughter, who is a manifesting generator, and another who's a projector like me. However, she has very different strengths in her projectors. So it's been interesting to sort of uncover and learn more about the people in my life and how I can then better stand up and serve them and ask them questions or engage with them. By understanding what they need from me like then the dynamic of that interchange, has really, really been beneficial for me in my life. And so I'm sure you, you have dealt with that as well. Because what is your daughter?

Judy Tsuei 6:11
She is she's also a generator. So yeah, we live

Yong Pratt 6:13
Oh a lot of energy in that household.

Judy Tsuei 6:14
Oh, yeah. What's funny, though, is I was mentioning to you that you know, currently, as we're filming this, I'm at my partner's house. And he also has two kids. And one of them came over to me yesterday, and she was like, she had a little horse on the back of her journal. So I said, Oh, you know, that's while their zodiac sign. She's like, Oh, well, then what's mine? So we went online, and we looked at it, and I was like, wait a minute. Wait, you're a horse, but you're a year older than my daughter. And so I was like, wait, have I been getting my daughter's zodiac sign wrong this whole time? Because I thought she was born three cycles after me. And we were both born in the year of the horse. So I'm still waiting for the verdict from my mom. Just see like what she is. But when it comes to like energy in that household? Yeah, for sure. We have a lot of strong personalities.

Yong Pratt 6:58
Yes, yeah. Which, which just makes it more fun. And yeah, just just takes gives us more evidence of who we were designed to be. And who are the people that we create in this world are designed to be and how we can guide them to discover their awesomeness, because so often, and this leads us to today's topic is this whole idea of taboo topics, things you just don't talk about, because they're either politically charged or emotionally charged. There's just something about them we don't talk about. So my question for you is, we think about these taboo topics, what is a good place to start to kind of assess maybe some of the topics that we learned growing up that were more taboo for us?

Judy Tsuei 7:37
Yeah, that's such a great question. I think that what I realized throughout this journey is I hadn't up until maybe, like five years ago, even start to look at what my core values are, I kind of just like live my life based on the success metrics that were set for me. And a lot of that was financial, you know, like, you better achieve a financial amount of success to be deemed worthy, or you know, that you've made it somehow. And so I started to look at my core values, because my life has always been built so differently, you know, I've lived and I think I counted this recently in over 26 cities and over like six countries, you know, in over like 10 states, and my daughter has come with me on a lot of those journeys, you know, she was born on Guam. We lived in a camper van. We ended up in Austin, then we moved to Asia, and then came back to California. So it's been a whole journey. And it's been hard to kind of figure out that I was built differently, as we touched upon, you know, at the start of the interview, and yet, the old programming is so strong of like, you know, you better if I interviewed a guest who said, Oh, you were supposed to be a doctor or lawyer, or if your parents were really progressive, and engineer, and it was definitely like, you know, how do I create my own model of what's important?

Judy Tsuei 8:50
So I think looking at your core values, and so one of my core values is freedom. And it's time freedom and location, independence and other core value is connection. That's so important to me. And so, you know, when I look at my life, I'm very rich and abundant in those spaces, and I've had other moms reach out to me just saying, like, how do you do that? How do you create community, wherever it is that you go. And then also just being able to have experiences, you know, like memories that are worth telling stories about since I'm a storyteller. And so I think you start with the core values and really assessing that. I think, also understanding when it comes to taboo topics, where do you hold a lot of guilt and shame? And if you're feeling those feelings, like what is it around? You know, I think that that's a great indicator to see like, what am I not supposed to talk about.

Judy Tsuei 9:36
Where do I feel like, you know, I'm not living up to what it is that I'm supposed to be living up to? And I think it's so easy to compare our insides based on someone else's outside, that's what social media does so well. Yes. And so it's hard to think that other people are also going to those states of vulnerability or that also, you know, other people are feeling challenged or struggling, and it's not until You open up and you start to have these honest, authentic conversations that you start to realize, like, Oh, wait, other people are going through this too. So then I don't have to feel that shame in not seeing that. And secondly, when you open up like that, I feel like it automatically creates a deeper connection with the person that you are talking to. I used to be a yoga teacher and a Reiki practitioner.

Judy Tsuei 10:19
And one of the things that I learned along that way was, when you meet someone for the first time, what you're seeking within them is their vulnerability. And it's not to, you know, try to attack or like, you know, understand what their soft points or weak areas are, it's because that vulnerability is what helps us feel safe enough to connect. And so if we're willing to share our vulnerability with them, then they're also willing to do that. And, you know, I can't even count how many times people around me have remarked, like, that stranger just totally opened up to you about their lives, or like, I've never shared this with anyone before. So like, I don't know why I'm sharing it with you. And so, I think that if we're willing to lean into that, and just, you know, reflect and be okay, with being imperfect, which is definitely not like an Asian, no, no, no, then I think that that's how we form those connections and that community.

Yong Pratt 11:09
So good. And this idea of holding on to this guilt and shame. That was a big part of growing up, you know, with with an Asian mom, that was just a huge, like, you just are made to feel guilty about certain things that if you don't achieve certain milestones, so your parents can show or tell your story and show up show you off to people around you. But that's not that's not a good thing. You know, we don't ever want to be standing out. That was another thing I learned like you Indian, which, which I think is so funny now, because for a long time, I was the only half Asian kid in my town with red hair and green eyes and freckles, like how do I not stand out right? amongst a lot of Caucasian people, amongst a lot of people from Mexico, I definitely did not fit in.

Yong Pratt 11:49
But in my culture, that was a thing, like you just, you just stick to your own path, you don't veer off of it, you don't want to cause embarrassment, you don't want to be looked upon, even though there's this expectation of achieving these things that may not be aligned with your values. And I remember, when I went to college, I wanted to go to medical school. And I quickly learned in my first semester, and I worked, I went to go work in a hospital, I took those classes. And I just thought you, I do not want to be doing this because my idea of what that profession looked like, through the eyes of my culture, were very, very different than what they actually turned out to be so. And I stopped with that path for a long time, because there was that guilt and shame of letting other people down. So the day that I graduated from college and decided to leave, pack up my suitcase and go travel the world and perform for a year, I honestly felt my parents were going to fall over. Because they were thinking, no way like you went and you did all the schooling, or you're just gonna waste it. You know, we don't do that you did this thing.

Yong Pratt 12:51
So yeah, so it's taken a lot of years to decompress from that. And I love my parents dearly. And they were doing the best from what they had learned. So it's just been a big learning process. And the human design element has helped me understand why some of those events may have occurred and unfolded in a way that they did versus doing something different. And I just needed to carve this own path. So yes, again, if you're listening, and you're feeling guilt, or shame, yes, start there. Because for me, that's kind of where I had to start. Because there were these just these, these blinking lights, like I knew what they were. And because I didn't, I wasn't equipped with how to emotionally deal with them. It's taken me a long time to unpack that. So let's talk about the emotions behind this because that's a whole different layer. Once we've discovered our core values, once we figure out those places where you might feel shame or guilt, how do we unpack the emotions? Because I think there's so many walls that everyone is taught to put up? How do we dig a little deeper into the emotional vulnerability, and start to let people in through our journey?

Judy Tsuei 13:57
I love that I think that, um, one of the things that I learned when I was in therapy, so I had an eating disorder that I battled for the better part of 15 years, and just really had to uncover a lot of just repressed anger to, you know, the eating disorder of choice, quote, unquote, that I had was pollinia. And it's a very violent like self attacking kind of eating disorder, because you're like, bingeing and you're purging and just really like pushing your limits and boundaries. And so I realized that I just had a lot of this, a lot of emotions that were stored up that I didn't know what to do with. And now that I have a daughter, I think, you know, especially in the schooling that she has, which really focuses on social emotional learning. I can see how valuable it is to start creating those tools from an early age. But that doesn't mean that you can't, you know, not learn them.

Judy Tsuei 14:43
So when I was in therapy, I was offered this feelings chart, and at the top is the predominant emotion. So there were like, you know, six to eight, like main emotions, and then underneath that all the gradients that you could feel and I looked at this sheet of paper, and I thought, Wait, what, you can feel all of these feelings. What do you mean? Like all I knew were like, maybe two of the top ones. And like that was it. And so starting to become aware that we can have all these gradients of emotions. And then the other thing that I learned in therapy is that feelings are not linear. And they don't always make sense. So they can pop up whenever in the middle of some other activity that has nothing to do with what it is that you're going through right now, it's kind of like when I was teaching yoga to, you know, anytime that we would do a class with a lot of hip openers, a lot of our emotions get stuck in our hips. And so once we open that up, I would often see an emotional response from people because we're also holding those emotions in our bodies, which is, again, why I think mindful movement and just movement in general, especially out in nature, if you can be outside is so helpful, you're processing through it in a different way.

Judy Tsuei 15:45
And I was just listening to a podcast interview with one of the guests who I'm bringing on who's going to be talking about ketamine, as like a mental emotional support therapy modality. And he was saying, like, when he was working in the ER, he had to put up walls because of the trauma that he saw day in and day out. And you don't even have time to move from delivering like terrible news to one family before you have to go address another one. And so he also had to go, you know, through his own journey of figuring out how to reconcile that. And so his journey took him through, you know, shamanic work, it took him through a lot of coaching courses, a lot of different things. So I think that also demonstrates that each of us is so individual and what it is that we need, so to go explore different modalities of what speaking to you right now, and maybe also what's at your growing edge and see, you know, what can you start to pursue that might be really helpful and you connecting to what it is that you specifically need. So some people are really into EMDR, you know, hypnotherapy or energy healing, or whatever it is, and it could totally look off the wall. I think this goes back to it doesn't need to be accepted by anybody else, because nobody else is living your life. I've been doing all these like peloton hit workouts, the coaches are great. And one of them says like, no one's gonna work out your tissue other than you. And so it's like such a good reminder of like, Yes, that is true. Like, I need to be the one who's gonna be responsible for this.

Judy Tsuei 17:03
So I think that, you know, figuring out, like, how can you express these feelings in ways that feel safe, because initially, it's probably not going to feel safe, it's probably gonna feel very terrifying. And even in the current relationship that I'm in, I've had to really practice over and over again, of how to find that safe and secure place. And thankfully, my partner has been remarkable in that and super communicative. And, but I can see that my pattern is to regress and hide and then just be like, I don't need anybody, I'm not going to rely on anybody, I don't need anything. And so you know, starting to understand yourself really well, that quote, Know thyself, which by the way, I'm obsessed with the show Ted lasso. So if anybody's watched it, he like says that line in the show, and he's like, Know thyself in this moment, that's like a joke, but it's true. So knowing yourself, and then allowing yourself giving yourself permission to explore whatever it is, for me, one of the best way that I've ever found to express my feelings is through art therapy. And keep in mind, I cannot draw at all like, I can draw a stick figure, maybe. But I can definitely collage and I can definitely bring a lot of materials together to make something.

Judy Tsuei 18:16
And it was through art therapy that I actually had, you know, a break down to have a break through, like, I started crying, I am not one of those people who cry in public. It is rare that I still, like cry, have to watch a sad movie in order for me to access this emotion sometimes, but again, that's what I need. That's how I do it. And then you grow and evolve from there. And, you know, I always try to remind myself that what works one time, may not work the next time, but that's why we keep learning and growing. So we can figure out like, okay, so where, what are the tools that I can rely upon in that moment.

Yong Pratt 18:48
And so many things that you share in this process, as I'm listening, there are so many parallels to what we need to uncover in our lives that translate into our business are the things that we're holding back on ourselves in our businesses. I know I've done that, too. Again, this this fear of not wanting to stand out, like that was just a core identity I had growing up and how do I now unlearn that, and I love that you talk about different modalities. And because it worked one time does not mean that will work the next time you try it.

Yong Pratt 19:17
So I think we're hard on ourselves in so many different ways. But especially when it comes to uncovering the emotions, uncovering these old stories, discovering these patterns we have in our lives, there has to be so much openness, and so much fluidity. I feel and we have to let go of so many things. And I think this is why many of us don't go down this route. willingly because there's just these big messes we don't really want to deal with against we dealt with them once or we thought we did. But like you said, we're often repressing them in our body. So the idea of getting out in nature and using movement mindfully, not in any sort of structured way. If you want it to be structured, awesome, do that. But for most of us, using movement, to be that space where we can let go of other things, that's such a beautiful idea for us all to really consider today. So if you're listening, and you're, you're outside, or you're inside, you're inside, I want you to go outside and just take in that air and move.

Yong Pratt 20:20
However, it feels good for you just whether that's blowing in the breeze or standing on one foot or stretching to your side, we got a new puppy recently, and I'm always in awe that he's always stretching. And I think there's so many things that we forget that we forget to stretch, just like we forget to breathe when we're anxious. And we have to consciously remind ourselves that God has given us so many wonderful practices to go and do, but movement I feel is kind of at the core, if we can get our bodies involved our minds, I feel for me anyway, my mind is usually a little more willing to be open and to give up things and to feel things when my body is involved in that.

Judy Tsuei 21:02
Yeah, and I wanted to point out, you said, like, you know, it is a practice the emotions that are going to come up or just this practice of life. I think when I used to teach yoga a lot, too, I'd say like, this is a practice and the practice isn't what's happening in the four corners of your yoga mat. When I was in therapy, it was not in the four corners of the Office of the therapist room. It's out in the world, like that is the practice. And so there, that's been really challenging. And even just this last weekend, I had these like experiences with my parents who again, I have learned to have much more compassion. And it's been a challenge to be raised in a culture that's completely the antithesis of the culture that they were raised in, you know, so they're like, born in China, fled to Taiwan, they grew up in Taiwan, then they came to the States, but I grew up in the States. And I've actually gone back to both of those countries. And so a lot of the values are diametrically opposed. And it's hard to take expectations from one set of culture to put that lens on someone else.

Judy Tsuei 21:57
And so you know, even now, I was like, I am about to turn 43. How is this still happening to me? How am I still being triggered? And it goes back to the idea of a practice. And I think what you said that suggestion of going outside and just like tuning in, to feel what it feels like and ask and connecting and asking your body what it is that it needs. I don't know how often we give ourselves permission to do that. And to be able to do it in a way where you're not judging it like, Oh, well, you know, this is such a loopy kind of movement that I want to do. How can I do this.

Judy Tsuei 22:28
So oftentimes, when I was teaching yoga, I would also encourage people to take like two minutes in class, close your eyes, so you're not paying attention to what anybody else is doing. No one's paying attention to you. And just truly move with that kind of intuitive sense of what's going to feel good. On Fridays, on my podcast, I offer mindfulness practices. And one of the recent episodes was dying bug pose, which when I discovered it, I thought it was hilarious, because it totally forced me to like break through what I thought yoga was supposed to be or the seriousness of life. And you basically just lie on your back and stick your arm straight up into the sky, your leg straight up into the sky, like your reverse, you know, upside down or your U shape. And then you take a deep breath in, and then as you exhale, you just shake everything out all your arms and your limbs or whatever. So you're a dying bug. And then you just plop onto the ground. And it was such a playful moment. And so if you were also raised like me, where play was not necessarily something that was very much encouraged, you were serious, you had to achieve certain academic goals, or you know, family responsibilities, whatever it was, I think being able to infuse play into your life, however, that's gonna look small or big is super important. I just had three people recommend to me they're like, have you been in the ocean lately? Because I surf and I was like, No, I haven't. Like, yeah, maybe you should go get some vitamin C, like SEA. So yeah,

Yong Pratt 23:53
Yeah, absolutely. The idea of play. I also didn't have that growing up. I mean, I reached a certain age and, you know, the, the nighttime hugs went away, because I was too old. And going out to play was not something that it was ever encouraged. And I recently interviewed Jeff Harry, who was a play expert on the podcast. Yeah, we did a two part series on play. And he gave so many different ideas. And I was like, that's play, I had no idea because I had never been exposed to that or really explored that I just thought, again, conditioning. Play is for kids, adults don't play. So giving myself some space and some freedom to do things that are more playful like this, you know, I got to go try this dying bug pose. I don't know that I've ever actually done this. But, you know, it reminds me to when I was teaching choreography and dance classes. I love the improvisation classes the best because people could interpret them in so many different ways. And I thought that was so beautiful. Nobody was putting up guidelines. So if you're listening, go find a yoga class. Go find a playful yoga class, go find an improvisational dance class where you can just there's no new rules and I think as adults Going through spaces where there are no rules. It's really challenging. However, on the other side of that challenge is a different person that can walk out of the room than walk in that room.

Judy Tsuei 25:14
Oh, my God, I love that. Yeah, I mean, I feel like play is processing. And if we give ourselves it's what, as a parent, I've learned from my daughter that one of the essential ways she needs to, you know, process through the emotions and the experiences that she has is to be able to play to be physical to get out there. And recently, one of the fellow moms that I know created a group text message, it's adult summer camp, because we're constantly focused on our kids, bringing them to jujitsu classes, skateboarding classes, foreign camp, like whatever it is, and then they're having the greatest time. And then we're just running around like China, like, keep up with them. And so then we were like, wait, wait, wait, hold on a second. I think the parents need like a summer camp too. So now we've, you know, built in surf we've built in yoga classes we've built in, like, you know, working out like whatever it is that we adults also yet a little bit of fun.

Yong Pratt 26:03
What a great idea! That is, I think we need to mass market that to have adult summer camp because yeah, how often do adults just gets it play and, and, and relate to one another on a completely different level? Because a lot of times when you meet other adults is kind of like the surface thing. And like you said, you have the ability to get people to share their stories really quickly with you. Do you have a line for in your chart? Um, oh, yes, I do. Yeah. Do I ask Do I. So yeah, that idea to connect and really easily connect to people. You know, it's one of our gifts. And I love that. So I want to shift the conversation a little bit, I could talk about these topics all day long, I do want to talk about content, because that's such a big part of our business, the idea of creating content for other people to enjoy other people to learn from, to move them closer and bring them into our, to our spheres, so that we can really help them achieve their goals. So my question is to you, what is your favorite way to create content?

Judy Tsuei 27:05
Hmm, I love this. I love it. Because I think that, you know, we've been told, like, structure out your content, plan it all out, like all that kind of stuff, which I think is very beneficial. And I think that there are, it's suitable for certain personality types, or certain business ventures and you know, things like that. I've also realized that just as much as we're learning the rules, or whatever best practices for business, you really got to adopt it for yourself, and like your business and your audience. And that's also been just kind of a journey for me to learn, like, you know, I would love to say that I have it all mapped out to make my life easier.

Judy Tsuei 27:40
But the most powerful content that I created from outliving life, taking a moment to process what's going on, and then being able to share it. Because I'm a generator. You know, for me, content just comes through really, really quickly. It's one of the pieces of feedback that I get all the time, which is like, how do you generate that content? And I was like, how do you not because I feel like when I don't it's a it's a big challenge for me, I feel really like bottled up. But I've had to learn, you know, to, even though that that might be the case that that sparks inspiration. And that's where my most powerful content comes from. Okay, that's great, and how can I still repurpose it work smarter.

Judy Tsuei 28:17
So take some of those tools and techniques and apply it to the way that I'm built. So part of it has been for me recently, you know, building a team around me so hiring an assistant than hiring a few Junior copywriters, and starting to also use that kind of mentorship component that I always look to. And I feel like teaching is such an innate part of what it is that I do that I want to help uplift other people and help them come up in their careers and their goals and whatever it is. And so that has also been just like a really interesting kind of pivot of learning, like, okay, so I can still access and grow and build the content, but maybe I also don't have to be the only point person for it, maybe I can also start to train other people who can, you know, write similarly or who can, you know, bring their viewpoints forward in a way that aligns with my brand and my voice. And so that's been a very interesting journey, too.

Yong Pratt 29:14
This idea of mentorship is really interesting to me because I like you, I find that I'm a teacher, by my very nature. So I've never really thought about that when you bring people onto your team, you become this mentor for them whether or not we know that the idea that there's this exchange of energy, this exchange of knowledge and it can go both directions I think is really sort of a key piece of that so and I love it too that you could you could actually get your team to go source ideas for you right they could go meet they could go to your ears and social media, they could be your eyes watching videos. I just I love that idea.

Yong Pratt 29:49
So the idea that you said that you get a lot of inspiration on the fly doing that cuz I know that society or gurus tell us you need to batch content for Six months. And it sounds really awesome in theory. But then six months later, when you're a different person and your content is still coming out, to me, that feels a little bit disingenuous. I'm just not Yeah, like who I am in that moment. So I don't, I used to have a year of content planned out ahead. I used to be really, really good at that. But any more like, you know, what, if I can be a couple of weeks ahead, that's good enough for me, because then I have the ability to, to mold and move and pivot if I need to, up in that space. So thank you for sharing that. So I want to ask you to how do you make sure that your core values your authentic self is being translated in your content? Because again, there's that conditioning that comes up and says, Wait, that's a topic we're just not going to talk about where we talk about it, it's only going to be surface level? How do we give ourselves permission to really talk about what we want to talk about and stay true to who we are.

Judy Tsuei 30:56
So we're currently working on a memoir, and the book coach that I've been working with has told me, you know, you have to first think about your muse, which I think if you translate it into business, it's who your target audiences and who you're speaking to. But, you know, secondly, making sure that as you're creating this content, and being very vulnerable, and deep and honest, because the memoir, you know, it's a prescriptive memoir, so it's taking stories and experiences that I've had, and then sharing the lessons that I've learned along the way through them. But also making sure that I'm not re traumatizing myself, nor my traumatizing my reader by sharing this information. So I think that making sure that healing, and you know, whatever the growth opportunity is, like you being a responsible leader in that, and you making sure that it's not like, you have to package it perfectly, I'm not saying like, you have to, like, put this content out. And it's got to be pretty wrapped in a bow and like you already know, the conclusion, because that's not how life works. And I think that part of what I'm hoping to do is by being open and transparent, that we break through, like what social media can create.

Judy Tsuei 31:58
So instead starting to see like someone's humanity, and at the same time, you know, not making it someone else's problem, like, we're not going on there to complain about our lives. But instead, we're going on there to like, you know, share our process of how we're moving through this, and then what we're learning or, you know, where you still have questions, and then just making sure that you're being a responsible creator in that way. I think that that is very important. And I think that also, you know, I think one of my key superpowers has always been to the very authentic like, you would, I would always joke, like, you would see it on my face, if I was not happy, I don't have the ability to like, hide that. Even though I, you know, was trained, and I learned it, but then I realized, like, my inherent nature is to not do that, I will just get very quiet. So I won't like, you know, be talking shit, excuse the expletives. You had to say it at the beginning of the show, too. I was like, Oh, my gosh, that's right, like my podcast has an expletive in it. But, um, at the same time, you know, just, I think that just from my own personal experience of the more that you like, just peel back the curtain a little bit and let people see like that you are a real human being in personal settings, and in professional settings, I feel like that's never put me down a wrong path. In fact, it's really been such a benefit and an advantage.

Judy Tsuei 33:22
Because, again, you're creating those meaningful connections. So I have people who've been following my newsletter for years, so I've never met, I have people who've been, you know, in my facebook group, or like on social media, and just sending me these really personal messages, about their lives. And I think that that's such an honor and a gift that someone feels that safe and trusting of me, considering we've never met in person, you know, like, and it's only through the power of my words and the content that I put out there. But even when I used to publish a lot for like my degree, and and all these other platforms, I'd have readers reaching out to me too, and I would always remind myself, too, that for every person who's reaching out to you, there's so many other people who feel the same way. But they just didn't take the time or the energy to send you that message. But if you get one of those, like positive, affirming, you know, pieces from someone, I put it up on a praise wall, I like, print it out, I stick it up. Because being an entrepreneur can be very lonely, especially if you're doing the type of work where you're supporting other people and empowering other people. You know, you can definitely have doubts that imposter syndrome and everything else can come through.

Judy Tsuei 34:23
So what can you do as a practice to like keep yourself elevated? So yeah, when it comes to like being authentic, like, whatever your growing edges, this is also another reminder is, someone told me before that, and this was years and years ago that whatever you publish is going to live forever on the internet somewhere. I mean, just imagine those people who've like broken up with other people and then trying to get all your Facebook images off or like what it's like, it's a bear. So even though we're writing to our consciousness right now, and of course, we're going to grow and evolve as a person source. And our ideas might change. And my friend was just quoting this religious leader that she follows. And she said that this person had gone from like a very devout person in the faith to being a complete polar opposite. And so, you know, I think Glenn and Doyle does a lot of that same stuff, too. She shares with you where she was where she is now.

Judy Tsuei 35:18
But just to be responsible in terms of how can I be at my growing edge when I'm creating this content? And how can I be responsible for like, you know, how I feel now I'm being really authentic and true. And just also knowing and having that compassion and that grace that in the future, you might have a different viewpoint? Are you going to be okay with that, like, you know, my neighbor always says, like spacing, Grace, spacing, Grace. And then I'm going to curse one more time. But when I was living in Koi, I met this girl who, you know, she's a yoga teacher, and we were talking, she was on my first friends. And at dinner one night, she said, I mean, don't future fuck yourself. And I was like, Ah, that's a really good way to put it. Like, we're not living, you know, and hopefully not like so much that you're anticipating the future and like trying to, and avoiding being present. But also just being cognizant, like, there is a future self out there of you. Like, yes, you know, how do you want to feel, then?

Yong Pratt 36:16
Yeah, and the term you use be a responsible creator, I think that's a really just a good reminder. Maybe we need to put that word up on our wall too, just to remind us that, yes, we want to share, but I've seen people take it too far to where when you read their posts, or you see him on video, I sometimes get triggered by them, because they're showing too much. Is it just too revealing? And I know that I've personally struggled with, how much do I share? Like, how much do I want to put out there Am I going to feel like this later, because I know in my business life, I've taken so many pivots and and while I still 100%, believe in everything I've ever created. But thinking about that future you and is that message you're sharing right now, going to number one, put you in a good light in the light that you want to be seen in, versus something that could be triggering to someone and we can definitely all be triggering to other people. I'm not saying never do that, or Judy's not saying never do that by any means.

Yong Pratt 37:11
Just be responsible and, and take ownership of what you are creating. And by doing that, taking ownership and thinking about that muse, that target audience, those two things combined are a really powerful formula for all of us to take from this day forward and think about, okay, what I'm creating, here's a space I want to create from because it's so easy just just to create in the moment, because we feel like we have to versus being really present and sharing authentically, and sharing the journey that we are going through in a way that's going to really benefit or showcase something that we truly believe in.

Judy Tsuei 37:53
Yeah, and if you need a check and balance, go back to the core values that we talked about at the very beginning. And I have different core values for like, my personal life, my relationship life, and then my professional life. And I mean, there's some overlap. But you know, there are different priorities too, for like, which core values are most meaningful in this phase of my life in this particular experience, or whatnot? So if you're ever in question of like, what it is that your posting, you know, going back to the core values of why you're doing what it is that you're doing, like does it fit? Is it in line with all those things? And there are definitely times where, like, I've had other people read my writing before I publish it just to make sure. Before I recorded a podcast episode, you know, things like that. So I do have those checks and balances in place, just to be sure when I have a question.

Yong Pratt 38:39
That's a good point to having someone on our team or someone in our tribe that we can call upon and say, does this resonate? Does it sound like me? Am I staying true and authentic to who I am? Because sometimes without those checks and balances, we can go a little bit outside of what our core values would say, Judy, I could really continue to you for so long, we could talk for hours and hours, I am sure. I do want to make sure that we're being conscientious of time. And I want to have your social media be a demonstration of how you put your core values into action. So where is the best place on social media, we're on the on the internet, that people can come see you putting your core values and your authentic self into action.

Judy Tsuei 39:22
I love that. So there's two different you know, kind of ventures, the wild hearted words is where I've done a lot of strategic content marketing with all of my clients, and so on Instagram, it's kind of also where I've used it as just a personal space to kind of share my journey into everything from motherhood, entrepreneurship, to relationship to whatever it is. So that's like a very authentic kind of view of me. And then in the F*ck Saving Face Podcast. There's a corollary website as well. It's fun, they'll be you. But I published episodes three times a week. So the first day Monday is going to be a personal essay so you can really get a sense of you know, writing and Storytelling there once is an interview with an expert that elaborates on the theme that I set forth on Monday. And then Friday is a mindfulness practice. That's kind of the healing, wrap it all up together for the week that we've, you know, finish up for whatever we whatever conversation we started on Monday. So that's another really great way to kind of just see storytelling in a different kind of way, and content creation in a different kind of way.

Yong Pratt 40:22
Amazing, I will definitely put all of those in the show notes. But I just want to say thank you so much, Judy, I've had such a fun time reconnecting with you catching up about where life has taken us in so many different directions over the past couple of years. And just want to thank you for showing up authentically, and being an example for how other people can show up in their businesses by being who they truly are, by living into their human design, if they know that, and just really using the creations they put out into the world really be that Guiding Light and beacon for other people to find them. So thank you so much.

Judy Tsuei 40:56
I love it. Thank you.

Yong Pratt 40:59
Oh my goodness. Did you love today's interview with Judy as much as I did. She is someone that could literally talk to you for hours and hours and hours on end, because there's just no end to the direction we can take our conversation. So I want to hear from you. What were your biggest takeaways? And Aha, from this episode? What action items are you going to put into practice today with this week to move your messaging forward to create deeper connections with your audience to take your content to another level? come and share your insights with me inside my Facebook community, the Arena of Awesome. Until we connect in there, my friends, go out there today and Amplify Your Awesome™.

Yong Pratt 41:44
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!



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