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Content, content repurposing, and your business

Content, content repurposing, and your business

Listen to the Audio Podcast HERE

If you spent millions of dollars to run an ad during the Superbowl, would you share that ad only once?

 

Heck no!

 

You’d use that puppy again. And again, And again to get your money’s worth. 

 

Sadly, most business owners I see online and that we work with, are putting in countless hours creating more and more content only to forget about what they’ve already created.

 

Every day, they’re burying their awesome content in what I call your Content Graveyard™…

The Content Graveyard™ - Yong Pratt - Amplify Your Awesome™

BIG SHOUTOUT to my youngest that created this awesome graphic of the Content Graveyard™

 

Today on this live recording of episode 284 of the Amplify Your Awesome™ Podcast, we’re going to dive into:

  • What content repurposing really is
  • Why [content repurposing] it’s VITAL for your business, and at the end,
  • I’m going to share how you can get my help to stop burying your content in your Content Graveyard.

 

Hey there and welcome! I’m your host, Yong Pratt, AKA as Dr. Content because

 

I help business owners cure what ails their content.

 

Let’s start off this episode with some vocabulary just so that we’re all on the same page. Here are 2 words that you’ll hear in the episode.

 

  1. Content – Content is the information and communication you create in your business. It could be in the form of text such as a blog, a book, or social media posts. Or it could be video, audio, or even graphic content. Here at Amplify Your awesome™, we believe that content is important for 3 reasons.

 

    1. To help people get to know, like, and trust you.
    2. To Attract the right people while repelling those that aren’t a good fit.
    3. To demonstrate the transformation YOU provide in your business whether you’re product or service-based.to help others get to know, like, and trust you.
  1. Repurposing or content repurposing simply means taking a single piece of content and using it in multiple ways and offering it in multiple mediums.

 

Think: Reduce – Reuse – Recycle when it comes to your content

 

  1. By repurposing your content, you can REDUCE the amount of new content you have to create.
  2. You can REUSE your content in many different ways
  3. And you can RECYCLE the same exact content when it’s done strategically.

 

And the best part of content repurposing is that so much of it can be automated when you know the right tools to use. 

 

Stick around to the end and I’ll share more about this tool and how I can help you get started with content repurposing…

 

Now that we’re all on the same page, I’m gonna come out and make a statement you may not like or want to here. 

 

Ready?

 

If you’re creating content and you’re not repurposing it, you’re absolutely wasting your time….

 

I’m gonna say that again.

 

If you’re not repurposing your content, you’re wasting your valuable time and money creating it and you’re amassing a HUGE Content Graveyard™.

 

For most business owners, content creation looks like this. It’s a process I call the Content Death Spiral™.

 

At the top of the spiral is your brand new, shiny content. You’re so proud of what you’ve created. You shout from the rooftops about it and you share it like crazy.

 

Then a little time goes by… 

 

It could be a week, a couple of weeks, even a month. Then your content starts to descend down the spiral until it reaches the very bottom when it gets buried in your Content Graveyard™.

 

Sending content to your graveyard isn’t always an intentional decision and it isn’t inevitable when you commit to repurposing your content.

 

When you repurpose, you’re committing to getting the very most out of every piece of content you create.

 

If you’re anything like most business owners I work with privately and in my classes, you’re probably only scratching the surface of what your content can do for you.

 

That’s right. 

 

I said what your content can DO for you.

 

Let’s make a declaration together, shall we?

 

Place your hands over your heart and repeat after me….

 

My content deserves so much more!

 

Let’s repeat that…

 

My content deserves so much more!!!

 

Take this mantra and own it.

 

Next time you sit down to create a piece of content, think about what else your content could become and the possibilities are really endless…

 

Ask yourself.

 

  • Could my blogs or series of blogs become a book? That’s exactly how I created my first book.

 

  • Could my videos become audios a podcast? That’s exactly what I’ll do with this video.

 

  • Could my podcast audios become videos? When you visit my YouTube channel, you’ll see my audio podcasts as wave videos – you know those videos that have still images with an oscillating graphic that moves up and down indicating sound? Check out the waveform video for this week’s podcast episode below. 

 

 

At this stage in my business, I don’t create content unless I know at least a dozen different ways, usually more, that I can repurpose that content.

 

How would your business look if every single piece of content you created got repurposed?

 

  • Would it free up time for you to do more of what you loved?

 

  • Would it save you money by allowing you to serve with more clients instead of always needing to create content?

 

  • Would it alleviate the stress and anxiety about what to post on social media every day?

 

If you answered YES to any of those questions, I have an invitation for you.

 

I get asked all the time what tools I use for content repurposing, how to get started, and how to automate the process. 

 

And because it’s summer and I know you have important family bonding time to focus on rather than creating endless amounts of content day in and day out, here’s what I’ve created for you.

 

The Content Repurposing Quick Start Workshop.

 

In this brand new 90 minute hands-on, do the work side-by-side workshop, you’ll literally walk away with at least one piece of video or audio content you already have repurposed into something new. Save your seat now.

 

I’m going to walk you through how to set up my favorite repurpose automation tool, repurpose.io, so that the video and audio content that’s currently in your Content Graveyard sees the light of day again.

 

How’s that for awesome???

 

When I work one on one clients, they pay me anywhere from $300 and up to have me help them set up their repurposing system or to help them co-create a repurposing strategy that works for their business.

 

Content repurposing isn’t one-size-fits-all. Content repurposing needs to support your business and its goals, not create more work for you.

 

In the Content Repurposing Quickstart Workshop, you’ll get access to me for 90 minutes, you’ll set up repurpose.io to turn your current video or audio content into more awesomeness that you can immediately share one social or anywhere else you want.

 

And you can save for your seat for the workshop for only $27….

 

I know, I know. It’s a total steal! My mentors and biz besties told me that $27 is way to low for the value I’m offering to you.

 

Here’s the deal. 

 

I want to see your business success and I want to see you Amplify Your Awesome™ in a time when so many businesses are closing their doors.

 

  • It’s time to breathe new life into your content.

 

  • It’s time to resurrect pieces from your content graveyard.

 

  • It’s time to get started repurposing your content today with the Content Repurposing Quickstart Workshop where you can get my help to repurpose and automate the content you already have
  • It’s time for MORE people to see your awesome content and see the value and transformation YOU provide!

 

If you’re ready to quickstart your content repurposing for only $27, just pop in the word ME under this video and I’ll reach out to your personally. The live workshop will be on Monday 7-20-2020at [11:11] AM PST. 

 

I look forward to working with each of you to magically turn every single piece of content you create going forward PLUS resurrect what’s currently in your Content Graveyard™ by learning to Repurpose it…all for the less than the cost of a couple of fancy coffees and a few treats.

 

Save your seat now and Quickstart YOUR Content Repurposing. 

 

Thank you for tuning into this live recording of episode 284 of the Amplify Your Awesome and I’m Yong Pratt

 

Listen to the Audio Podcast HERE

 

If you’re not doing *this* with your content, you’re wasting your time

If you’re not doing *this* with your content, you’re wasting your time

Are you getting the very most out of every piece of content you create?

If you’re anything like most business owners I work with privately and in my classes, you’re probably only scratching the surface of what your content can do for you.

That’s right. 

I said what your content can DO for you.

Here at Amplify Your Awesome™, we believe that content serves 3 main purposes in your business


  1. To help people get to know, like, and trust you.

  2. To Attract the right people while repelling those that aren’t a good fit.

  3. To demonstrate the transformation YOU provide in your business whether you’re product or service-based.



And the best pieces of content, no matter if it’s video, audio, text, and to some extent graphics, are delivered using stories along with a proven formula.


I shared a 7-step live video formula last week that you can literally use to create ANY type of content. You can get access to the formula along with the entire Super 7 Live Streaming Video Challenge that I hosted last week inside of our brand new community, Creators Landing. All you have to do is click on the image below to request access now while the community is still free and open to new members.

Creators Landing a Community of Amplify Your Awesome™

Join fellow content creators inside our brand new community, Creators Landing.


And if you want more insights into using stories, be sure to take a listen to Episode 274, The Power of Story. 

Now let me ask you this…

Once you’ve created that awesome content, what will you do with it?



Will you share it once? Maybe twice or even a half dozen times?

Be honest.

For most business owners, they’ll share their awesome content a couple of times and then move on to creating another piece and another and another with no end in sight.

Before you know it, you amass an entire Content Graveyard™.

The Content Graveyard™ - Yong Pratt - Amplify Your Awesome™

You know…the place where your amazing content goes to never see the light of day again.

BIG SHOUTOUT to my youngest that created this awesome graphic of the Content Graveyard™

 

I’m here to tell you that your awesome content deserves SO.MUCH.MORE!



What if instead of sending your awesomeness to your Content Graveyard™, you were able to breathe some NEW life into it?

What if you could magically turn every single piece of content you create going forward PLUS resurrect what’s currently in your Content Graveyard™ by learning to Repurpose it?

If repurposing content is new to you, it simply means taking a single piece of content and using it in multiple ways and offering it in multiple mediums.



Think: Reduce – Reuse – Recycle.



By repurposing your content, you can REDUCE the amount of new content you have to create.

You can REUSE your content in many different ways and you can even automate a large portion of it.

And you can RECYCLE the same exact content when it’s done strategically.

How does repurposing your content sound to you now?

If the idea of repurposing content sounds as exciting to you as it does to me (I literally geek out on this stuff 🤣), I’m hosting a special live workshop on Wednesday, July 1st at 11 AM PST.

I’ll be going live on Thursday at [11:11] AM PST to share all the details about the workshop and how you can save your seat for a fraction of what you’d pay for a 1:1 session with me.

On Thursday’s live lesson with Yong, AKA Dr. Content, you’ll discover:

1. Why you might be wasting your time creating content

2. What content repurposing actually is and why it’s vital for your business and you may not like the answer…

3. How you can get started with content repurposing with a little help from Yong

 

Why Content Repurposing is VITAL to your business - Amplify Your Awesome™ - Yong Pratt

Just click on this image above when it’s time or head straight over to Facebook.

Until then, grab the live video formula that you can use to create any piece of content inside of Creators Landing.

And take a listen to the Power of Story NOW.

Do me a favor? 

Tell me 👇 what excites you most about repurposing your content.

Cheers to repurposing!

Yong

Repurpose.io Live Training #12

Repurpose.io Live Training #12

Repurpose.io Live Training #12

In this month’s live training with Yong Pratt and Hani Mourra, you’ll:

👉 get a sneak peek at the Zoom integration with Repurpose (coming very soon)

👉 learn how to connect Zoom, transcription services, and Repurpose together

👉 get all your questions answered (Zoom or anything else Repurpose)

Have questions?
Leave your questions in the comments below the video.

 

Start simplifying and automating your content using Repurpose.io today

Join Yong inside the Arena of Awesome for live weekly trainings, support, and an awesome community on your quest to Amplify Your Awesome™

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Virtual Summit Next Steps

Creativity & Resiliency in Business Virtual Summit with Yong Pratt next steps:

#1 If you haven’t already completed the Summit Intake Form, please do so here.

#2: Watch the video below:

#3 Schedule Your Interview 

#4Prep for the interview using the following tips:

Here are some tips for getting the best video recording:

  1. Quiet place with no distractions
  2. Clear the clutter
  3. Well lit (i.e., in front of a window, chat light, lightboxes)
  4. An external microphone or headset microphone plugged into your computer
  5. Wear solid colors or patterns that aren’t too busy
  6. Hardwire internet if possible
  7. Bring your energy and your awesome to the interview

Each interview will last approximately 15-20 minutes. Please be prepared to:

  1. Introduce yourself and what you do in one sentence (i.e., your elevator pitch).
  2. Share the unique ways that your business has pivoted or changed in the past few weeks
  3. Your best tips/advice for navigating business right now