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3 Easy Ways to Start Repurposing Your Content Today

3 Easy Ways to Start Repurposing Your Content Today

Ready to repurpose your awesome content?

[0:00] If you’re ready to get more out of the content you are already creating you, my friends, are in the right place. Today on the podcast, we’re going to dive into three steps to go through to start repurposing your awesome content today.

[1:14] Your Content, no matter the form (books, blogs, videos, podcasts) is the greatest asset in your business. Repurposing it can help you attract the right people and repel those that aren’t a good fit.

[1:58] Questions Yong has gotten in response to her content-specific repurposing episode

[3:53] What content repurposing really is. Discover the exact tools Yong and her students/clients use to repurpose by grabbing her TOOLKIT now

[5:39] This 3-Step process is a framework Yong calls Content C.P.R.

[6:49] If you’re interested in getting Yong’s help to work through the Content C.P.R. together, comment or message her on social

[7:20] Step number one, or the C, in repurposing your content today

[10:42] Step number two, or the P, in repurposing your content today

[13:12] Step number three, or the R, in repurposing your content today

[14:59] Yong’s real-life examples of Content C.P.R.

[16:34] Curious to know Yong’s favorite repurposing tools, grab her TOOLKIT

[17:25] Content C.P.R. recap

[20:55] Share your biggest takeaways and be sure to tag Yong on Social to share how you’ve implemented her Content C.P.R. Framework

#contentcpr

Read Full Transcript

0:00
If you're ready to get more out of the content you are already creating you, my friends, are in the right place. Today on the podcast, we're going to dive into three steps to go through to start repurposing your awesome content today.

0:18
Hey there, everyone and welcome to this live recording of Episode Number 291 of the Amplify Your Awesome Podcast. I'm your host Yong Pratt, also known as Dr. Content because I have a knack for helping amazing business owners, just like you, breathe new life into their content and discover what is ailing their content so that you can use it as your greatest marketing asset.

0:46
If you happen to be joining me live, let me know you are here. I'd love to give you a shout out and say hello. If you have any questions during this live, just pop them below this video and I will get to them towards the end. So if you've been following along on the podcast over the past five or six or seven weeks, we have literally been going into how to repurpose your content, no matter the starting point.

1:14
I know some of you watching and listening, have books. Some of you have blogs. Others of you have podcasts. And others of you are creating videos. And throughout all these episodes, we've been diving into specific strategies to turn your awesome content, no matter what it is, into more assets. Because at the end of the day, the awesome content you're creating is absolutely an asset. And it can be one that you can use to market your business to attract more people. Right? The whole idea behind creating awesome content is to attract more of the people you want in your world and repel those that aren't a good fit.

1:58
And I know when I first heard this whole analogy of attract and repel, I was almost a little bit offended about repelling people because I was that person who really just didn't want to rock the boat. I wanted those those steady waters. And the idea of repelling people really just didn't sit well with me. Now that I am in this world a little deeper, more ensconced in this space of podcasting and amplifying your awesome, and helping you reach more of the right people, I completely understand. That is exactly what content does, right? Not everybody in the world is going to love us. Some people, in fact, will not like us very much at all. And that's okay, because we don't want all the people. We just want the people who love us, and respect us, and want to hang out with us, and learn from us. Right. That's who we really want to bring in to our world. With that being said, lots of people have sent in questions, saying, awesome. I really love this idea of repurposing. I want to turn my book into all these things you said. I want to turn my podcast into more things. I want to start a YouTube channel. And right now I'm doing a podcast, how do I make that happen? And the biggest question that I've gotten asked in response to all of these episodes as of late is, well, it sounds awesome. But first of all, it sounds complicated, and I just don't know where to start. So we're going to start today with talking about three steps to take whatever your content is now and turn it into more.

3:37
If you're joining me live say hello, I'd love to give you a shout out. And if you are watching the replay, let me know you're here so I can acknowledge you and give you a shout out as well. So let's dive in.

3:53
First of all, let's clarify content repurposing because I know there's some confusion about that word and what it actually means. In my world, content repurposing is really about transforming the content you have currently into more little nuggets of goodness that you can share on more platforms. So that's simply what content repurposing is. I have a lot of tools that I use. If you haven't grabbed my toolkit yet, comment with the world word TOOLKIT down below, or over on the show notes for this episode, and I'll let you know where you can get that.

4:36
Alright, step number one in starting to repurpose your content today, not tomorrow, not next week, not next month. Today. It's really that simple. You could do this today. So the first step, actually, let me back up a little bit. Before we get to the first step, I wanted to explain to you that this process that I'm going to share with you this three-step process is something that I take my students and my private clients, especially through, we actually work one on one together and discuss all of these things. And if that is of interest to you, let me know just put one on one down below and I will reach out to you and let you know how I can help you do that because that's where we make the biggest strides. Where you can get my eyeballs and my expertise onto your content. And we can really dive in and make a plan because repurposing, if nothing else, is creating a plan to share your content with more awesome people.

5:39
Okay, so this whole process, this three-step process is called Content C.P.R.™ are here at Amplify Your Awesome™, we're all about helping you breathe new life into the content you already have. Right? You don't always have to go out there and create content every day. In fact, I don't recommend you do that at all. Because at some point, you're going to reach a place where you're just burnt out. You're not going to want to create content because it's just draining. Especially if you're not getting the response to the content that you're creating. It can feel a little bit disheartening to move forward and constantly create and have no one on the other side receiving that, right. So we don't want to get into what I like to call the content creation hamster wheel. It is exhausting. It causes burnout. It makes us feel like we're not doing the work we're meant to do here on this planet, right? We want to make sure that when we're creating content that we are interacting and having a dialogue with other people and making sure that our messaging is getting in front of the right people at the right time. Right.

6:49
So this whole process of content CPR, again is a process that I take my private clients through, and if you are interested, let me know. Just either message me or just put 1:1 below and I will reach out to you and let you know how we can start that journey together.

7:04
So content CPR™, as you can see, there are three steps. We have a C. We have the P and we have the R. So a three-step process to breathe new life into the content you're already creating. Are you ready? Let's dive in.

7:20
So step number one, or the C, in this case of Content CPR™ is to curate. Now, this is the one that typically takes the most amount of time, only because the people that I normally work with - the awesome business owners like you - you're prolific content creators. You're creating a lot of good stuff, whether that's podcast episodes, whether that's blog posts, books, videos, you're out there, putting one foot in front of the other and creating this amazing content.

7:55
So the first step in understanding how to start repurposing is to Curate We need to figure out what we already have. So here's what I want you to do. Whether you do this old school on pen and paper or you use something like we use here and put it into a Google spreadsheet, you're going to go out and fetch or gather up all of the content you've put out on the internet.

8:20
It could be blog posts, links. It could be podcast links, videos, links to your YouTube channel. Whatever it is, those pieces that you have sprinkled out into the universe, you're going to go and put those in one place. And I know for lots of people, this is a big step.

8:38
Why? Because most of us create a lot of content and put it in lots of different places. So to go find those things can sometimes be a bit time consuming. However, I'm here to tell you that this piece is the most critical piece because if you've already created content about a particular topic you want to talk about, wouldn't it be awesome if If you could refer somebody back to another blog post or another podcast episode, or another video about that same topic, right. We want people to see more of our stuff. So we need to make sure we know what we already have. Alright, so that's the first part you need to curate, go out there and gather all the links for all of your awesome content. Put them all in one place, because that's the other thing as content creators, we're really good at creating. However, we're always not so great about recording and documenting where to find those things.

9:34
For instance, for a long time, I would want to send people to my podcast but every time I'd have to go Google myself and grab the link. And when I when I finally stopped and put that into a Google document or a Google spreadsheet, or even sometimes I use my Notes app, a central place that I can copy and paste because it was getting exhausting writing the same links over and over and over again. So that's something that this process will help you to create. You'll have this, this beautiful garden of content sitting in your Google Drive in your Dropbox, wherever you like to store your content for, for long term use. That's what you're going to do in this process. You're going to go out there and curate.

10:19
Once you've curated, you're probably going to find an interesting phenomenon. And that is the topics of your blog posts, or your podcasts, or your videos, or even your books are going to fall into some categories. So once you've curated all of your content, you have it all in one place.

10:42
The next step is to categorize it, right. My friend Deb LaFlamme would call these pillars in our businesses. We want to present different pillars of ourselves because we're not one tract people - we have different facets of our lives. And in order to have people get to know know, like, and trust us. If we only shared business stuff and never about our personal life, there wouldn't be that personal connection. So we need these pillars or different dynamic content topics that we can talk about. And you'll likely find that when you curate your content, all in one central location, you're going to naturally find that there are topics or pillars of content you all ready have, and that's an awesome thing. It can help us really sort of prepare for the next step in the process, which is to Prioritize.

11:34
Now, I'm a big fan in repurposing everything. However, when you're just getting started, that can seem a little bit overwhelming. So we need to prioritize and we're going to do this prioritization in a strategic manner. We're going to pull out our calendars, and we're going to take a look at what is coming up.

11:54
Do you have a book launch coming up soon? Do you have a podcast episode? Release with a really big guest coming up. Do you have blog post series or a series of blog posts that are coming up that you really want people to pay attention to? We're going to prioritize all that curated content based on what's coming next.

12:15
What are the goals? What do we want to do with our content? Do we want people to sign up for a webinar? Do we want them to subscribe to our podcast? Do we want them to go preorder that next book? Do we want them to share a blog post with somebody else? What is it what is the action we want them to do? And we want to prioritize the content we already have, based on what we have coming up in our businesses. We want to know what is coming next. And certain pieces of the content you've curated are going to be ideal for that goal that priority in your business. So that is step number two.

12:56
In the Content CPR™ process, we're going to prioritize your content that you just curated and step one, and we're going to prioritize it based on the goals of our business and what we have coming up next. Does that make sense?

13:12
If you're joining me live, let me know if this is making sense. If you have questions, pop them below and happy to come back and answer them at the end of this recording. So that is step number two in the Content CPR™ Framework. Next, step number three, the third part of the Content CPR™ Framework is the actual repurposing. Now to repurpose just to repurpose, because we can, is not always going to be the best strategy. So when I say repurpose, it's having a clear, concise strategy that supports the priorities that we establish in step number two, right, we want to repurpose with a strategic plan based on the priorities of our business using the content we already have. Right? We can move the CPR framework forwards and backwards, because one thing builds upon the next.

14:12
And when it comes to repurposing, start with one piece of content, don't think about all the content you've curated. And step number one, because that, my friends, often causes analysis paralysis, where we're so overwhelmed, because there's such a mass amount of information. And we think to ourselves, oh my gosh, there's so much where am I going to start? I don't have time to do this. And all of that inner chatter starts to rear its ugly head. And we want to keep that at bay. Because if you just start with one thing, life is easy. If you just focus on that one thing every day, so when it comes to repurposing from your curated content in step number one, what is one piece of content that you can start and repurpose today?

14:59
Let me give some examples of how this might look. So let's say for instance, you're a podcaster, like me. But if you're a blogger, if you create videos, these same principles apply, they may look just a little bit different on the other side. So if I want to repurpose a podcast episode, and maybe my podcast is 15 or 20 minutes, how can I get more people to listen to that podcast?

15:26
Well, one of the first things I want to do with that podcast episode is to chunk it out into bite-sized pieces. And those little bite-sized pieces, those snippets of your main content can then be sprinkled out across social media. That's a really good step. So if you have a 15 minute podcast, for instance, and let's say in 15 minutes, you have five bite-sized chunks that you can sprinkle out. Just by doing that, you've five X your content that you can share with other people. That's a big deal from one little thing.

16:06
Let me give you another example. So take that same podcast episode. We've chunked it out. We have five little snippets, little audio snippets. What if you created a graphic for each one of those snippets? Again, you have five more pieces. You started with one and now you have 10. And that probably will take you 10 or 15 minutes to go create a quick graphic in a program like Canva.

16:34
And if you're curious to know my favorite tools that I use every single day that have changed my business that have allowed me to systematize this process, definitely grab my toolkit. I'm going to leave where you can get it down below. If you do want me to reach out to you though, just put the word TOOLKIT underneath this video and I will reach out to you personally and let you know where you can get your hands on that because it contains 15 of my most used most loved tools I've been curating for the past five or 10 years or so. So I know for me, and for my students that are the best of the best, that are going to help you automate a lot of this process, which, my friends is a really big deal to get to the automation portion of content repurposing.

17:25
Alright, so, my friends, let's do a little recap now. So we have our Content CPR™ Framework. And in that framework, there are three steps right. And again, you can do this yourself by watching this video listening to this on the podcast. This episode will drop on Saturday on the podcast. You can also watch the replay of this live recording. We like to drip out content. So I'm showing you an example of how we share the same content in different media by repurposing it. Because at the end of this video, I'm going to have my software do what it does, it's going to turn this video into an audio. I'll then be able to share the audio to the podcast on Saturday. And then we'll create some graphics, we'll create some snippets. We'll do all of that. And it's for a very specific purpose, right? So let's talk about, let's review Content CPR™.

18:25
What are the three steps? Number one. Curate. Gather up all of your content in one central location. It's kind of like when you set out to go to the grocery store, you want to take, you want to look in your cabinets in in your fridge to see what you need, rather than trying to remember all the things you actually have in your pantry or in your fridge. It's better to take an inventory - to curate - what you have, and then fill in those gaps, right? But you want to get everything in one central location by curating your content.

19:00
Step number two, you're going to take all that content, you're going to prioritize it based on the goals you have in your business. Do you have a launch coming up? Do you have something new you're offering? Do you have a new course? Do you have a new program? Do you have a new product? How can you take the content you've already curated and make it support the next step in your business? So step two is prioritizing your content.

19:25
And that brings us of course, to the final step. And that's actually the repurposing step. And there's many ways to slice and dice this - repurpose it - again, based on your priorities, which were based on the content you already have, right? So it goes forwards and backwards in this content CPR process. Again, if you want to know the tools I use, drop the word TOOLKIT. I'll let you know where you can get that because it literally contains all the tools that I personally use, and my students use and and it's changed My life completely in what I no longer have to do, which as a business owner is a great thing when you can get to that place where there are things on your not to do list because they're not high value. They're not moving you forward. They're not making the needle jump up in your business. So if we can find tools to help us do those things that aren't going to serve us in the long run, like moving video around from place to place, that's a good day, my friends.

20:31
Okay, so there you have it. Three Steps to start repurposing your content today. And it's a process that I call Content CPR™, where you are literally breathing new life into the content you already have, by curating it by prioritizing and by repurposing it in a very strategic manner to support your goals.

20:55
Okay, my friends, I look forward to hearing from you Let me know your biggest takeaway from this episode. You can let me know down below this video or come on over to today's show notes. And let me know. I'd love to hear from you and how you implemented this content, this Content CPR™ Framework in your business. And again, if you are interested in having me walk this journey with you, holding your hand moving side-by-side to help you really dive into your content, to prioritize it based on the goals of your business, and to then repurpose your content strategically. I am happy to do that. Just put 1:1 below. I will reach out to you personally and we can start repurposing your content together.

21:45
Have an amazing day, my friends. I'll catch you next time. Cheers.

5 Easy Ways to Gain More Readers for Your Book(s)

5 Easy Ways to Gain More Readers for Your Book(s)

[0:00] If you’re an author or an aspiring author, and you’re looking for easy ways to get more people to read your book, you’re in the right place because today I’m going to be sharing five easy ways to get more readers for your books. 

[0:17] Welcome to this live recording of the Amplify Your Awesome podcast with host, Yong Pratt AKA Dr. Content 

[0:53] If you’re an author, share your book(s) at http://www.yongpratt.com/290

[1:44] Author shout-outs. Check out awesome books by fellow authors

[4:16] Yong will be purchasing at least one book from the authors (including you) that have shared their book(s) at http://www.yongpratt.com/290

[6:12] The #1 way to get more readers for your book(s)

[7:20] Examples of how to use #1 as an author

[9:08] Need help with video and finding the right tools and resources, be sure to grab Yong’s Toolkit

 

[9:29] The #2 way to get more readers for your book(s)

 

[10:38] Examples of how to use #2 as an author

[12:39] The #3 way to get more readers for your book(s)

[13:11] Examples of how to use #3 as an author

[14:29] The #4 way to get more readers for your book(s) plus examples

[15:44] Need help creating a course or finding the right tools to share it with the masses, grab Yong’s Toolkit

[17:00] The #5 way to get more readers for your book(s) plus examples

[18:31] Episode Recap  

[20:43] Dive into the exact resources Yong uses and her clients use by grabbing the Content Marketing Toolkit. It includes 15 of Yong’s most fave tools tested and tried through the years to save time, save $, and get out of your own way


See acast.com/privacy for privacy and opt-out information.

5 Easy Ways to Get More Readers for Your Books

5 Easy Ways to Get More Readers for Your Books

[0:00] If you’re an author or an aspiring author, and you’re looking for easy ways to get more people to read your book, you’re in the right place because today I’m going to be sharing five easy ways to get more readers for your books.

[0:17] Welcome to this live recording of the Amplify Your Awesome podcast with host, Yong Pratt AKA Dr. Content

[0:53] If you’re an author, share your book(s) below.

[1:44] Author shout-outs. Check out awesome books by fellow authors

[4:16] Yong will be purchasing at least one book from the authors (including you) that have shared their books below

[6:12] The #1 way to get more readers for your book(s)

[7:20] Examples of how to use #1 as an author

[9:08] Need help with video and finding the right tools and resources, be sure to grab Yong’s Toolkit

[9:29] The #2 way to get more readers for your book(s)

[10:38] Examples of how to use #2 as an author

[12:39] The #3 way to get more readers for your book(s)

[13:11] Examples of how to use #3 as an author

[14:29] The #4 way to get more readers for your book(s) plus examples

[15:44] Need help creating a course or finding the right tools to share it with the masses, grab Yong’s Toolkit

[17:00] The #5 way to get more readers for your book(s) plus examples

[18:31] Episode Recap

[20:43] Dive into the exact resources Yong uses and her clients use by grabbing the Content Marketing ToolkitIt includes 15 of Yong’s most fave tools tested and tried through the years to save time, save $, and get out of our own way

#contentcpr

 

Read Full Transcript

Yong Pratt 0:00
If you're an author or an aspiring author, and you're looking for easy ways to get more people to read your book, you're in the right place because today I'm going to be sharing five easy ways to get more readers for your books.

Yong Pratt 0:17
Welcome, everyone, to this live recording of the Amplify Your Awesome™ podcast. I'm your host, Yong Pratt. I'm also known as Dr. content because I help smart entrepreneurs get more out of the content they're already creating, right? We help to revitalize and pull things out of that Content Graveyard™ that so many of us have gathered over the years, and we love to breathe new life into the content you've already created. We're here to fix your content woes, whatever is ailing your content. This is the place to fix those things.

Yong Pratt 0:53
So today on episode number 290, we're diving into five ways to get more readers for your books. The other day I posted on my Facebook business page. And by the way, if you're not connected with me there, come on over to Amplify Your Awesome on Facebook. I'd love to connect with you. I actually put a post up all about asking authors to share their books because I know as authors, we sometimes don't share our books as much as we could. Right? So I wanted to give my author friends an opportunity to share their books, so that we can all learn from one another. And we had so many people post their awesome work. Let me share with you a couple of the people who have shared their works. I invite you to come check them out because there is a wide array of styles and different types of books for every interest.

Yong Pratt 1:44
So I had Kristi share her book, I'm going to actually pull up this post here. So if you are listening on the podcast and you want to come check these out, come on over to Facebook and check it out. So Kristi Bridges, posted a book which sounds super interesting. There's a couple of books here. She has one. It's a fun picture book of mushrooms and moss for your coffee table. How cool is that? I know my youngest daughter is obsessed with mushrooms. I don't know where that obsession comes from. She loves to look at them, loves to collect them, but does not love to eat them. So, Kristi, I have to check out your book for sure.

Yong Pratt 2:20
We have the Nutrition Professor, Timaree Hagenberger. She responded to an email I sent earlier this week. And if you're not on my email list, I'm going to share with you at the end how you can get a great resource for you and get access to all of these updates. We can engage and interact in that platform because it's one of my favorites. But she has a book called The Foodie Bar Way all about nutrition and making sure everyone around the dinner table is happy with one meal. So I'm super excited to check out that book as well.

Yong Pratt 2:52
Let's see what else we have. Amy Isaman. She shared her novels. I have read both of her novels and I know she has an sequel to one of her novels coming up. So definitely check it out. If you're looking for strong characters, a cool plotline, something different than you haven't read, you'll find that in Amy's books. Super, super cool. And you can get hers on Amazon or Audible, lots of different places. But the Taro Cipher is one of Amy's books.

Yong Pratt 3:17
Elena Ledoux. She has written a book but she didn't want to share it. So she shared with us a list of her favorite books. So you can check that out as well.

Yong Pratt 3:26
Samantha McConnell was actually a student in my eBook in a Weekend Course and she published a cookbook. She's actually working on her second one about sauces and spices so definitely check that out.

Yong Pratt 3:39
And Cyndilu Miller shared one of her books as well. Becoming Bold You: A guide to the Be bold you personality system, I believe is what it's called. And Cyndilu also went through our eBook in a Weekend process and has several books to her credit as well.

Yong Pratt 3:57
So definitely come on over to Facebook. Check them out. Support them. I love being able to support authors that I know there's nothing more exciting than knowing an author and buying their book and getting to know them on a completely different level. So if you are an author, I'm so glad you're here. If you are live, let me know. Say, hey, I'd love to give you a shout out.

Yong Pratt 4:16
Oh, and I think Rinda Beach, you shared two different books with us as well. So definitely check those out. I love the diversity. I love different genres. I love the different topics. There's such a wide array, and I cannot wait to check them out. And I am going to be purchasing at least one of the books on that post. So if you are an author and you want me to take a look, come on over, I'd love to take a look. But I will be purchasing at least one. I'll be going live later in the week or probably the beginning of next week to let you know what I did purchase. Okay, so with all of those shout-outs done, let's dive into five ways to get more readers for your books. I'm just going to close out this window here.

Yong Pratt 5:01
Okay, so the first way. And if you've been following along this journey of repurposing or really breathing new life into the content you already have created, whether you have a podcast, whether you have a blog, whether you have videos, I have been sharing lots of different ways to repurpose or reuse the content you already have so you're always not having to put out more content and stay on that content creation hamster wheel, right? I know, I was so guilty of that. I still can get stuck in that trap. So I invite you to come with me on this journey to repurpose your content by turning it or transforming it into a different format. Because not everyone likes to learn in the same format. Right?

Yong Pratt 5:47
My first book was all about Raising a Superhero, and really unleashing eight different kinds of superpowers we all have inside of us. We all learn differently, sometimes in a combination of those things. So that's what I shared there. So I'm a big believer in creating content that people can share no matter how they like to learn or how they like to get information into their life.

Yong Pratt 6:12
Okay, so my friends, let's dive in. And if you've been following along, you can probably guess this first one. The first way to get more readers for your book is to do video. Now, I'm going to share five categories of things you can do to repurpose. Within each of those though, there are some subcategories. So we're going to have multiples of ways to share your book to get more readers to grow your tribe to grow your influence in this arena.

Yong Pratt 6:42
Alright, so video. Not everyone is a fan of video. I get that I've had my very own struggles with being on video, talking in front of people in any setting used to freak me out. Whenever I was handed a microphone I would literally get soaked scared that I could barely get words out. It's been a long journey and thanks to groups like Toastmasters, I've been able to overcome that. And now video is my favorite way to connect with my audience, to share information to share the things that I've learned along the way to help you in your journey.

Yong Pratt 7:20
So video as an author. What kind of videos are you create? There are lots of different things you can do. So you can create yourself sitting, reading a chapter reading an excerpt talking about some things. Talking about questions that maybe you have to ask your readers at the end of your chapters. There are lots of ways to do video to engage and they don't have to be long. Five to ten minutes, right? Really short, small pieces of content, right? It's all about taking big content and breaking it down into little bite-sized nuggets because not everybody has that time or the inclination to read a full book. Maybe they just want to have a little peek behind the scenes see what's in there before they commit to doing that.

Yong Pratt 8:09
So video is a really great way to build rapport pretty quickly. There are the emotions that are visible on video. There's just a lot of energy that can be transmitted via video. So if you're not doing video, as an author, I definitely invite you to do that. You can do behind the scenes. When you're in the process of writing a book, maybe you can share about the process of publishing. Or if you're self-publishing, talk about that. Talk about the journey of doing the thing to get the book published. Right? Those are really great insights that a lot of people don't think to share. And they're so fascinating. I think, as a society, we're, we're fascinated with how people do things, how they live their lives. And if you can kind of peel back the curtain and share with your readers or potential readers, what it's been like to create that and share the ups and downs and maybe the challenges. That's going to go along way in building a relationship with your readers. So my first recommendation for all authors is to do video.

Yong Pratt 9:08
If you need help with video or not are not sure what tools to use, at the end, I'm going to share with you my toolkit so that you can find out which tools I love. Which tools I use, that help me to show up every week on video, and on the podcast. Deal?

Yong Pratt 9:29
Okay, that brings us to number two. The second way to share your book and get more readers is via audio. And audio, just like video can take a lot of different forms. So if you start with video, you can transform that into audio pretty quickly. I use a lot of different tools to help me automate this process. So for example, after I go after I'm done going live here on video, I have some software that's going to automatically turn this video into audio. I don't have to touch a thing. How cool is that? Right?

Yong Pratt 10:08
How would you like some tools to automate processes and systems in your business, especially as an author. You're busy dreaming up that next great group of characters, that next plotline. You already have a lot on your plate. So if we can automate things, that's going to serve you in a really big way. And again, at the end, I'm going to share my toolkit on the tools that I use to automate so much of my business and the tools that my students now use to automate. And it's changed lives, literally, these tools.

Yong Pratt 10:38
Okay, so when you do audio, you can do full sections of audio in the form of an audiobook. And if you're curious about doing an audiobook, let me know down below, just drop the word Audiobook, and I'm going to share with you a resource that's not included in my toolkit that has helped me understand how to actually create an audiobook.

Yong Pratt 11:01
I'm committing to you to create an audiobook not only for my first book but for my forthcoming book as well. So I want to make sure that I'm providing audio footage or audio access to my books because lately audio has been my go-to. I love listening to audiobooks when I go for walks. I love being able, to be taken to different places in these books. Sometimes I listen to fiction sometimes non. But audiobooks are definitely something that I am loving these days. So you could do your whole book as an audiobook. That's one option.

Yong Pratt 11:36
You can get your readers to give you testimonials. All they have to do is pick up their smartphone or head over to messenger and they can actually leave you an audio which you can then share as content right? So your readers, the people who love your work, are speaking on your behalf, saying what they love about your books that can go a long way. You can also create waveform videos. You know, little short-form videos that have a still image in the background. So you don't even have to be on the video. It can just be audio, but the waveform moves up and down. So that it's a dynamic image to look at. It's not a static image. So it's a really cool way to get people to engage. I've been playing around with these a lot. And I am loving these for sharing things like podcasts and things that are coming up. So audio can be a really, really fun way to spread your message far and wide to gain more readers into your tribe.

Yong Pratt 12:39
Number three, we have our graphics. Now, this can take a lot of different forms as well, right? We have the graphics for your book itself. The front image. The back image. If you have a cookbook, there's a couple of cookbooks on our lists that people shared, there are beautiful images. Could you share that and link out to a place to buy your book? It could be on your website. It could be somewhere like Amazon. You already have these images, why not reshare them?

Yong Pratt 13:11
And then what if you, as the author are traveling and you took your book to different locations? So again, in the instance of if you are a nutrition professor, if you are an author of a cookbook, could you go on-site to local farms where you source your produce and have a copy of your books sitting there and take a picture that is content for you to share? You can also ask your readers to snap a picture of themselves - a little selfie of them - with your book and tag you on social media. And that has a lot of juice behind it because not only are they tagging you, their friends see that they're connected with you. They are inspired to come to check you out. So those little things they seem really really small and almost too easy. They're going to carry a lot of weight because people like images, people like to share what they're doing in their lives. People are always looking for ways to share different things about themselves on social media. And if someone picks up your book and as reading it, have them tag you. Have them send you a photo. Maybe you have a photo contest with the book. So many ways to slice and dice these graphics, right? So that's number three graphics.

Yong Pratt 14:29
That brings us to number four courses. A course, my friend, is just an extension of the books you've written. If you've written nonfiction like I write nonfiction, courses are the next logical step because yes, they can learn from you by reading or watching a video or listening to audio, but it's one more thing to get connected with you personally. And you can do these courses online. You can do them live. You can do them pre-recorded. You can Have them for free as bonuses. You can have them for purchase. Again, there are lots of ways to slice and dice this too. And if you're interested in courses and platforms, on how you can get your message out to the world in a better way, the toolkit I'm going to share just a few moments is going to have some of my favorite resources in there on quickly getting your message your content out to the world. On a platform where you can sell it and get people to come to you and learn more about you build a relationship with you. And then you can take that relationship to the next logical level. So courses are really super exciting.

Yong Pratt 15:44
A year ago or so maybe a year and a half ago now, I actually was able to create Courses in a Weekend. We do courses in a weekend where we outline courses quickly, and we go through the step the process of putting together something fast because, for me, I know personally that if I don't take fast action, if I drag out the process of creating a course over weeks or months or years, it's likely not going to get finished. So I know for me, I had to create courses that I was looking for that I could not find to help me do things like writing an eBook in a Weekend. Podcast in a Weekend. Course in a Weekend. Blog in a Weekend. Right. Weekend formats have been really, really great for me because I like to give people action that they can take fast and have results quickly, right? It's all about moving and momentum and gaining that traction quickly. And I love being able to teach courses in that format. And if you're interested in anything of my courses, let me know just pop the word COURSES below and I'm happy to connect with you and let you know what I have available that might be fitting for you and your business right now.

Yong Pratt 17:00
Okay, and that brings us to number five. And this one is super exciting. Number five is a combo. What if you could bundle up an audio, video, and maybe even some graphics or a workbook? There are things you've already created right in the previous four steps. What if you bundle them together? How cool would that be? I've been known by my students as the Repurpose Queen because I have this, this knack of, I was gonna say, a weird way. But an interesting way that I see the content. When I see people putting content out into the world no matter what form it takes, I can think of literally hundreds of different ways that they could take that piece of content and repurpose it. It's kind of something my brain is now wired to do.

Yong Pratt 17:52
And I love helping my clients and my students walk through the process of going through the content they already have and then figuring out what is appropriate to share, right? It's a process we call content CPR where we walk through that content. It's a really fun way to understand that you, as a business owner, as a creator, have so much to share. And we just need to pull out the resources you've already created, and share them perhaps in a new way or just share them again, in their entirety for new eyes to see.

Yong Pratt 18:31
Okay, so there you have it. Let's do a quick recap now on the five ways to gain more readers for your books. And again, I'm going to preface this by saying not everybody loves to read. So if you are an author, if you are a blogger, we want to make sure that we can attract the right people to us and repel those who are not a good fit by giving them lots of different ways to learn from us to connect with us. And to grab our books in, their many forms.

Yong Pratt 19:03
So let's start at the top. Number one. Video. Video is the first way, I'm going to recommend that you as an author, connect more with your audience.

Yong Pratt 19:14
Once you've created a video, you can transform that into audio content or create an audiobook in its entirety.

Yong Pratt 19:22
Number three, you can create graphics showing the graphics from your book directly. Of you creating your work of your readers taking pictures of themselves with your books, there are lots of different graphics you can create. And you don't even have to create all of that. You can ask your readers or your people in your tribe to create that content for you with a simple selfie.

Yong Pratt 19:47
Number four is you can turn your book into a course so people have an opportunity to learn deeper from you. Once they have your book, they like your book, how can you take them further in the process? What is the next logical step? What can you teach them? It doesn't have to be a huge long course that spans months, it can be a short course. Like I said earlier, I love doing weekend format courses because you're in, you're out. You devote a full weekend or part of a weekend to creating something and then you have that you can then share again and again in your marketing.

Yong Pratt 20:21
And of course, that brings us to the fifth way to get more readers for your book. And that is to combine all of the things that I've shared before in numbers 1, 2, 3, and 4. Combine those little bits and pieces and put a bundle or a combo together so that people can learn in different ways with you.

Yong Pratt 20:43
Okay, my friend, that brings us to the end of Episode Number 290 already of the Amplify Your Awesome™ podcast. If you're curious about any other tools that I use to create this content, you can go to my website, www.YongPratt.com/toolki.

Yong Pratt 21:05
I invite you to grab that. It has 15 of my most favorite, most used tools that I personally use, have tested over the years and advocate to my students and my private clients because they do the work they're supposed to. They save time. They save money. They help us get out of our own way because if we don't have to touch something and things can be automated, life is joyful, my friends and things get much easier, and much more fun.

Yong Pratt 21:36
If you have questions about any of the resources that I've shared today if you have questions about any of the specific ways of the five to get more readers, let me know below. If you're listening over on the podcast, come on over to today's show notes at www.YongPratt.com/290. All the resources that I've shared today are going to be there and more of a discussion And talk through of the ways that we can as authors repurpose our books to gain more readers.

Yong Pratt 22:10
Okay, my friends, it's a privilege and a pleasure as always to be here with you live. If you have anyone that you know could benefit from this video or the podcast, I would ask that you please sprinkle the goodness out with them, so that we can connect with more of the people who need to hear this message of people who need to take what they already have created, and turn that into more goodness. And even better, we can learn to automate that together. Okay, my friends. I look forward to catching you next week. Cheers.

Get More Eyeballs On Your Videos With These 3 Tips

Get More Eyeballs On Your Videos With These 3 Tips

[0:00] If you’re looking to get more eyeballs on the awesome videos that you are creating for your business, stick around because I have three tips on how to repurpose your existing videos in order to reach more people and have more people get to know, like, and trust you with your videos. 

[1:09] Today we are going to talk about three ways to get more eyeballs on your videos because if you’re investing time, energy, and money to create videos for your business, you want to get as many eyeballs on those videos as possible. 

[1:38] If you’re not using video in your business *yet,* TODAY is a great time to start. If you need help getting started or finding the right tools, grab Yong’s Content Marketing Toolkit

[2:34] Yong’s 2 decade journey to using and loving video

[4:30] Video Repurposing Tip #1

[6:57] Wanna know Yong’s favorite automation tools for video? Grab her Toolkit

[9:13] See an example of #1 over on Yong’s IG 

[10:12] Video Repurposing Tip #2 

[11:59] Grab Yong’s list of Fav Tools

[12:29]  Video Repurposing Tip #3

[14:28] Grab Yong’s list of Fav Tools

[15:36] Quick Recap

[16:41] Your turn: Which of the 3 tips will you take action on today? Tag Yong on social and show off your action-taking prowess


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