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My 3-Step Framework to Turn Content into Cash

My 3-Step Framework to Turn Content into Cash

[0:03]  As a transformation maker – a coach, a consultant, a course creator – you’re creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you? 

 

[0:23] Until fairly recently, Yong didn’t have a process for monetizing her content. Because she had so much content out there, there was not a lot of reason for people to actually hire her to help them do the things that I was teaching because they could go figure it all out for free. 

 

[1:21] What Yong did instead of Gary Vee Style Content Repurposing and how it turned into her signature 3-Step Framework to Turn Content into Cash 

 

[3:16] Today’s episode topic: Yong’s three-step framework to turn your content [yep, that content you have already created] into cash. 

 

[4:14] Things you could do with all that extra cash, especially with summer right around the corner

 

[4:55] Today’s topic isn’t one that’s talked about often which is exactly why you need to tune in and listen or watch the video version inside the Arena of Awesome

 

[5:15] If you haven’t listened to the Myth of More [#333] or Content Gold Mining versus the traditional Gary Vee style content repurposing [#334] be sure to do so as they lay the foundation for today’s episode

 

[5:40] How Yong’s Nevada roots influenced and helped shape the idea of Content Gold Mining | The Low-Hanging Fruit for most content creators that has them flocking to Gary Vee Style Content Repurposing

 

[7:36] One of the downfalls of the Gary Vee Content Repurposing Method

 

[9:26]  Surface level versus underground gold mining

 

[10:53] The good news for you as a content gold miner

 

[11:41] In order to turn your content into cash, all you have to do is D. I. G..  If you can remember that simple phrase, you literally have a way to monetize your content. 

 

[12:21] When you try out this framework in your business, be sure to share your questions, successes, and more with Yong at http://www.Yong Pratt.com/335 or inside the  Arena of Awesome

 

[13:17]  Step 1 in the D.I.G. Framework:

D = Discover + How to enlist the help of the kids in your life to help you complete this step

 

[13:47] Need ideas on where to find kids and questions to ask to delegate the Discovery Process? Head to http://www.Yong Pratt.com/335 and ask Yong

 

[14:49] One of the many benefits of joining Yong inside the Arena of Awesome 

 

[15:15]  What the Discover phase entails | a simple tool you can use for yourself and Yong’s examples

 

“The ‘Discover Phase’ of the D.I.G. Framework allows you to see ALL your content gathered in one singular place. It’s often the first time my clients have seen just how much content they’ve actually created and is an emotional experience in the best of ways.” – Yong Pratt

 

[18:30] What you’ll likely notice during the Discovery Process 

 

[19:21] The reaction Yong’s clients have every.single.time. She takes them through this Discovery Process

 

[20:56] An everyday example of what the Discovery Process is like 

 

[21:14]  Step 1 in the D.I.G. Framework:  

 

I = Ideate and why it’s so exciting

 

[22:15] How Yong used the Ideate Process to publish her first book 

 

[24:40] The focus of Yong’s first book

 

[25:54] “I want to simplify the process, because that’s one of my superpowers – Simplify the complicated.” – Yong Pratt

 

[27:49] “In the ‘Ideation Phase’ of the D.I.G Framework, there’s no right or wrong. There’s no one size fits all. You are unique. Your content is unique. And when you ideate and use your imagination to create, the possibilities are absolutely endless.” – Yong Pratt

 

[28:22] Two additional ways Yong has used the Ideate Process herself and how you may be able to use it as well 

 

[29:27] “Because creation is not linear, you can take content that was once free and turn it into a paid offer that’s organized and delivered in a succinct way to get maximum results for your client.” – Yong Pratt

 

[30:44] Inside Yong’s signature experience, Your Content Goldmine, her six-month mentorship program coming up soon, you’ll see bits and pieces of how she’s been able to ideate on her content. PLUS, the big draw for this program is time with Yong. Getting her eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money from it. 

 

Have questions about Your Content Goldmine? Ask them over at http://www.YongPratt.com/335 or inside the Arena of Awesome 

 

[32:02] Step 3 in the Framework: G= Go for the Gold

 

“In the ‘Go for the Gold Phase’ of the D.I.G. Framework, you get to choose the many different ways to turn your content into literal GOLD. Plus, you’ll have a consistent way to tap into your Content Gold Mine whenever you need a cash infusion.” – Yong Pratt

 

[34:07]  Come share how you used the D.I.G. Framework over at http://www.YongPratt.com/335 or inside the Arena of Awesome 

 

Read Full Transcript

0:03
As a transformation maker - a coach, a consultant, a course creator, you're creating an awful lot of content. Let me ask you a very candid question. Does all of that content equal cash for you?

0:23
Until fairly recently, I would say, in response to this question with a big fat, no. I was creating so much content mainly in the form of Gary Vee style content, where I would take one piece and turn it into hundreds. I just had so much content. I didn't really know what to do with it. I was frustrated. I was discouraged. Because all of that content I was sprinkling across the interwebs were definitely not turning in to cash. And to be even more honest, because I had so much content out there, there was not a lot of reason for people to actually hire me to help them do the things that I was teaching, because they could go figure it all out for free.

1:21
So instead of spending time turning one piece of content into hundreds of pieces, and then just getting frustrated with the whole process, I was getting frustrated for myself, and for my clients because they had so much content, yet there wasn't really a strategy in order to actually turn all that content in to cash. So what I did, instead, I actually stopped creating content aside from this podcast. And I went inwardly. I started to really look and pay attention to all the content I had already created. And getting curious about the different ways that I might be able to use that content, specifically, to monetize it, and turn it in to cash. So today on the podcast, I'm going to break down my three step framework. It's a super simple framework that I use for myself in order to turn my content into cash, and how I help my clients do the same. Are you ready to dive in?

2:31
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

3:16
Well, hey there Amplifiers! You're listening to episode number 335 of the Amplify Your Awesome™ podcast. As always, I'm your host, Yong Pratt, Expert Goldmining Guide and Amplifier of Awesome. Here at Amplify Your Awesome™ we help course creators and coaches, ditch content overwhelm, tap into an endless supply of social media content. And the most important part, the part that everyone loves is making money from the content you have all ready created. And that, my friend, is what we're going to really dive into on today's episode - My three-step framework to turn your content, yep, that content you have already created into cash.

4:14
And who doesn't love a little more cash, especially with summer right around the corner. And maybe there are vacations you want to go or places you would like to visit. Things you want to do with your kids. Things you want to invest in for yourself in your business. While using this framework, you can actually turn on the tap and create endless supplies of cash whenever you need it. Get very excited today because this is the framework that changed everything in my business. It's what I love to teach because it's not talked about in this day and age of online marketing.

4:55
The idea of creating more and more content all those pieces the Gary Vee style Content repurposing. That's what I hear a lot of people talking about it. I haven't really heard anyone else talking about turning that all that content into whole cold hard cash. So I'm so glad you are tuning in for this episode.

5:15
If you haven't caught my last few episodes where I talked about the Myth of More [#333], and last week I talked about Content Gold Mining versus the traditional Gary Vee style content repurposing [#334]. I'll link those up in today's show notes at YongPratt.com/335. So let's dive in, shall we?

5:40
If you don't already know this about me, I live in North Eastern Nevada and it's one of the top gold producing regions in the entire world. Most of the gold in my state isn't found on the surface. When you find things on the surface, that's called surface level gold mining. And I really liken that to the Gary Vee Style Content Repurposing. When you mine on the surface and you can see these different pieces of gold, you can literally pick them up, break them into smaller pieces, and sprinkle them across any platforms that you want to be on. That's really how I see surface level gold mining. It's the low hanging fruit for a lot of business owners. It's really easy, and it's attractive to want to turn those pieces that you find on top of the ground into many, many, many, many, many, many more pieces, using Gary Vee style Content Repurposing. And while I do still teach that inside my signature experience, Your Content Goldmine™, it is just one of four foundational pillars to really mine for all gold that you currently have that you currently are sitting on inside your content. Now, last week, I did share about content gold mining versus Gary Vee style repurposing. And the focus of Gary Vee style Content Repurposing, is not monetizing. Shocking, right. Here is somebody who is a quote, unquote, a Guru in the space. Lots of people try to emulate him. He was someone that I looked at as, as kind of a role model because he was teaching people how to create more content without having to create more.

7:36
But the reality is that to get those smaller bits, there have to be some foundational pieces in place, namely pieces of software, or team members that you have to train, or you have to do it all manually. And that's a really big time suck. That's where I found myself a couple years back. I just was so frustrated with this process, because yes, I had so much content, it was awesome. Literally 1000s upon 1000s and 1000s of pieces that I created for myself in my business, and I helped other business owners set up these automations. And while it sounded good on the outside to have all these pieces, there was never a focus on monetizing. Isn't that funny? Somebody we tend to follow. Somebody people talk about. Somebody that most people know who this person is, you know, he's not really talking about how to turn that into to cash. And maybe he's keeping that close to the vest. I don't really know.

8:38
But I do know that when I started focusing on the monetizing of my content and showing other people how they could quickly and easily monetize their content. I thought, oh my goodness. I felt like I had almost been brainwashed into believing something that has potential to be really awesome. Yet when put into practice, it really was not. Now I will admit that Gary Vee style Content Repurposing does have a place in your overall marketing plan, but it cannot be the entire marketing plan as it was for me a couple of years ago. It was just daunting and overwhelming to do that. Because I really wanted to go deeper than that.

9:26
I want to talk about what's under the surface. We want to do some underground gold mining and really dig in to your content. Now in Nevada in order to mine for all that gold, they have to have a really huge like house-sized pieces of equipment to do this. They need specialized skill sets in their people. They need lots of different people to do a lot of work in order to mine for the gold because most of it is microscopic. They actually have to go through processes to take all those microscopic bits and turn it into those big gold nuggets that most of us have seen before. It is a lot of work. And you may be wondering,

10:12
"Why on earth do gold mines do that?" Because, number one, it's a lot of work. Number two, it cost them millions of dollars plus per month, in order to get that gold. Now, the reason they continue to do that is because as the price of gold increases, their product is valued at a higher level. So even though it costs them millions to extract this gold and put it out into the marketplace, they're getting more back in return. So what they invest is a small portion, a small portion of what they get back.

10:53
And that's really sort of the crux of content, gold mining as well. The good news for you is that you don't need any specialized equipment. You don't need teams of people. You don't need huge amounts of a scientists going out and telling you where to dig. You really just need a three-step framework. And I'm going to share that with you in just a moment. I do want to share that when I was thinking about a way to help my clients remember that all of this gold was literally at their fingertips. And all they had to do was really D.I.G. in. The idea for this three-step framework, kind of sprang to mind. And the three steps are dig D. I. G.

11:41
In order to turn your content into cash, all you have to do is D. I. G.. If you can remember that simple phrase, you literally have a way to monetize your content. Turn your content into cash, anytime you need a cash infusion, or just to create cash on a consistent basis. And this is what I've been doing with my clients recently. This is what I've been doing with myself. And I'm going to dig into these three components and really peel back the curtains so you can see how I've applied these strategies in my own business. So that you can take these ideas and make them in your own and do it in your business.

12:21
But I do want to ask you for a favor. If you use this process in your business, and you're seeing some traction with it. Or if you need help with this process. I would love for you to come back to the website, www.Yong Pratt.com/335 and share with me. You can also share with me directly inside my Facebook community, the place that I love to come and do these live podcast recordings and bring you all sorts of tools and tips and secrets that you can use to mine for the gold in your content. I really want to hear your stories because as I help more and more clients through this process, they're always so excited about it. And they message me and say oh my gosh, I had no idea I had so much good stuff.

13:10
So let's dive in because I know you're probably chomping at the bit and you want to know what these three steps are.

13:17
So the dig framework is D.I.G. The first step is in the framework is D and that stands for discover. So this is kind of a big step. It may be a little bit time consuming. I will tell you that, however, if there are kids in your life, and they know how to use tools like Google Drive, this can be really, really simple and something that you could hire out.

13:47
I know for my kids when they started working for me in my business. My youngest, her love language is quality time. So the fact that we could create things side-by-side, I could empower her with some skill sets. Or she could use skill sets that she had learned in school, and then put them to work in my business. It was it was such a cool feeling to be able to literally sit side-by-side, create memories, have her learn a skill or enhance a skill that she later used to pay for things on her own like going to math camp. So this is a process you can do yourself if you really want to you can dive in and maybe take five or 10 minutes a day. And and do this for over a period of a week or so or enlist the help of some kids in your life. And if you need ideas on where to find kids questions to ask for them. Again come back to today's show notes, www.Yong Pratt.com/335.

14:49
Now if you're watching this live, those show notes won't actually be ready till Thursday because one of the bonuses I have as being a member of my Facebook Community is that you get access to podcast episodes inside the group before - the day before - they go live on the podcast. So one are the many reasons to join me inside the Arena of Awesome.

15:15
So let's talk about this process, the Discover. So this really looks like seeing all your content and discovering everything you've created over the course of your entrepreneurial journey. Now, for me, this looked like so much content. And here's what I did. I actually wanted to keep it super simple. And being a very visual learner, I really didn't have a place where I stored all of my content that was central, that I could share with any team members. I would say, hey, go go on the internet and find out where this piece of content is linked it up here and do these things. It was time consuming. I felt like I had to be a major micromanager. And so I really wanted to take that roadblock away for myself and my staff. So what I did is put it all into one central Google spreadsheet. So literally, I had one sheet in the document that contained all of my blog posts. It would have the link to the blog post. If I had any kind of pretty link or short link that would go in the next column. I would put in the title. And then I would put in the keywords. So I kind of knew so that I was able to at the end, find similar things if I if I really wanted to.

16:38
Another page of mine has all of my podcast episodes. Another sheet has all of my workshops that I have taught links to them, descriptions, all those things, the tags, the keywords that I have put into those things. I have another one for all of my guest appearances. So anytime that I am fortunate enough to be a guest and be invited to someone's podcast, into someone's Facebook group to give a masterclass. Anytime I do things like that, I put a link to this place where that lives online. So that I can always direct people back to that place, right. So for me, it looks like I have five or six different sheets in a spreadsheet. If this is confusing to you, here's what I want you to take away, I want you just to have a central place, whether that is online in a place like Google Drive, whether that is on your computer in Microsoft Word, whatever program you use, that does word processing, or if you want to put it into a spreadsheet, just go grab all the links to all the content you've created, and put it all in one place. Alright, so that's the first part of the Discover part of this framework. Get everything in one place. Whether you do it yourself, or you enlist the help of some kiddos in your life to do that, it doesn't matter. All I'm really concerned about in this step for you is that you have everything in one central place. So it's literally at your fingertips. So if you want to discover and find out, hey, do I have a piece of content about XYZ, you can go use the find feature in things like Google Drive, and discover that.

18:30
Before you do that, though, you may notice something. You know, there's an old saying that the cream rises to the top. And the first time I went in to discover all my content, and saw it all in one place. I found that there were four or five buckets of content that I had more of than the rest. And even though they weren't created linearly, because content creation is not always a linear process, right? They were created at different times, at different seasons in my life, yet they all kind of went together. And in just a moment, I'm going to share with you how I use this particular method in my own business recently to create some really cool things. But I think you'll be really, really excited to hear about.

19:21
So you'll notice that these themes arise these buckets of content. These are the things if you look back really tight into what you're doing now. For me, I owned a performing arts studio for 17 years, right. So a lot of the content I created is not necessarily or directly related to what I do now. However, when I just started podcasting for my business and published my first book, these themes now still come into play, all these years later, because you now that I talked about bringing kids into your business. And ways to empower them to learn these marketable high level skills. It's fascinating to discover that all along, I think creating all this content to get to where I am now. So this discovery phase is quite eye opening. And every time, every time, I take any of my one on one clients through this process, they always are in awe number one at the sheer volume of content they've created. Because most of the people that I work with, has been entrepreneurs for a long time, they've been creating content for literally years. So they have lots and lots and lots of content. And they never really seen it all in one place.

20:56
Kind of like if you were to go around your house, and gather up all the loose change you found from under the cushions and under your furniture, hidden in pants, pockets or coat pockets. You might be astounded at how much you can find by that simple act of discovering what is already there.

21:14
So that's why this particular step discovery is going to be one of the most eye opening and lightning processes that you're going to experience in this framework. So that's the first step, the D in the framework. So now that you've discovered your content, we can move on to "I." And this, my friend is where I love to hang out. Once you've discovered or I help my clients discover all the content, the next step, the "I" is to IDEATE. You get to use your imagination. And you get to create or think about ideas on the different ways you can put all that content together. A few minutes ago, I shared that the cream rises to the top and you'll likely find common categories or themes of content that you could then put together.

22:15
This is the step that I used back in 2016 when I first stumbled into the world of content repurposing, but not traditional repurposing. But really the the way that I talk about it now the content goldmining. I use this IDEATE process to publish my first book.

22:37
How did that happen? Well, I really wanted to have a book, in order to support the relaunch of my podcas. I wanted the the relaunch of the podcast, really to support the book, right, so they kind of went hand in hand. But I didn't have the time to write a book. And in my head, writing a book looked like locking myself away for days or months or years, and just slaving away in front of the computer or a typewriter. And you're having that cursor just blink at me saying Hurry up, hurry up, hurry up. That was my idea. That was the story I had in my head about what an author looked like, what their work looked like. Now for some people, that may be how it looks. But for me, I didn't have the luxury of time on my side.

23:25
So I got curious instead. And my default mode always is asking myself a lot of "What If" questions. I always want to know what if this? And what if this? And what if we did this? What about and what about this? Sometimes it gets me into a little bit of trouble. And I go into deep sometimes, however, I like remaining curious. So I literally in order to publish this book, went back to my blog. And I had been blogging for quite a long time. Up until this point, never really doing anything with it. Using it kind of like an online journal. And if people happened to stumble across it...awesome. I could point my performing arts students' parents, to these places to help them, you know, reinforce the lessons we were. We were going over in class, and really to help them to understand the process of brain growth and physical growth and spiritual and mental growth that happened in our classrooms. That's why the podcast really was there. That's why this book was there. But at the time, it was a series of blog posts. I think I had 10 or 12 blog posts. They were quite lengthy with lots of examples, lots of different ways to really apply these and test these things out.

24:40
Now this book is really all about unleashing your child superpowers. Now in the world of Dr. Howard Gardner, there are eight different ways in which we can be smart, right? It's not just about being book smart or street smart. There's eight different ways. And this book really broke down each of those ways. And it was really a call to arms for parents about, okay, if you're not satisfied with your kids education, if your kid is struggling in school, this may be why. And here are the resources and the questions you can take into your classroom teachers or to the administration, and help them to recognize these traits are these gifts in your kids, right? That's what this book was about. So I compiled together some blog posts, but then it kind of didn't read great, right. It was kind of just a bunch of blog posts, because even though I had written these particular ones at around the same time, it just wasn't all that entertaining, right. And I wanted to make a book that parents can literally use that wasn't, you know, copious like three or 400 pages of them having to wade through a bunch of scientific literature to discover this. This is what I have learned in graduate school. This is what I focused on. This is what I wanted to share.

25:54
I wanted to simplify the process, because that's one of my superpowers is to simplify the complicated, right? So I hired an editor who was a friend of mine. We went through actually a class together, called book in a weekend or something. And so she was my editing partner, and she happens to actually be a book editor. So we hired her to take a look at these blog posts. She helped me kind of craft an intro and outro and like next steps, sections, and helped me to weave the book together in a voice that sounded like me. Because the problem with diving into scientific research and literature is that when I read that, and I go to write it, I kind of pick up that voice. So it started sounding not like me. So she was always great in reminding me. Hey, this doesn't sound like you. How can you make it sound like you? How do you put it in your voice. So hiring somebody outside myself, because that was not my skill set was such a huge, a huge win. Because she helped me really get this book out in a timely manner. And I went from idea to publish book in less than a month. So it is possible, but it was this whole idea of i ideate, how can you take what you currently have and turn it into something else that you could then monetize? Right?

27:19
It's a really exciting step. And if you are joining me live, and you have questions, please drop them underneath. And I'm happy to answer. And if you're listening on the podcast, you can come over to my Facebook group, the Arena of Awesome, or come over to today's show notes at www.Yong Pratt.com/335. And I invite you to drop your questions right there. So that's step number two IDEATE.

27:49
So I want to remind you of this. When you go into the ideation phase, there's no right or wrong. There's no one size fits all. You are unique. You are unique. Your content is unique. And when you ideate on what you can use your imagination to create is, is absolutely endless. No. And so I've given you the example of how I ideated by through my content, and created my first published book.

28:22
Now in the coming weeks, you're actually going to see two other products that I've created that will be available for sale on my website. And there, there are a series of tutorials that I created when I did my work with one on one clients. A lot of times, I had this massive, now I have a massive vault of tech tutorials. What I've done in these products is compiled some tutorials that are very hands on, very action oriented, getting results fast, because I'm really big on getting results fast. I don't want it to take you months or years because the likelihood of you following through with that is pretty slim to none. So if I can give you or help you get the results you want in a weekend in a couple of hours in a day, that's a huge win for me. So that's another way that I have taken this content in my ideation phase, and I'm now going to be offering it up as another type of gift.

29:27
And something I mentioned earlier is that creation is not a linear process. So something else that you're going to see from me is a series of podcast episodes. And you're probably thinking, Wait, your podcast is free right now. Why would anyone pay for that content? Here's the deal, because creation is not linear. I created a bunch of podcast episodes that don't happen to be back to back. I created some last year. I created some the year before. But guess what, in my discovery process, I just I discovered that these things had a common theme. So I thought, what if, what if I could bundle these up together in video format, in audio format, in text format, in case you love to read, that's coming up very quickly. So those are three different ideas in my own business, that I've been able to take my existing content, ideas on it, put a price tag on it, because it has massive value. And I'm gonna be offering that out very soon to you. So look forward for those to those things.

30:44
And part of my signature experience, Your Content Goldmine™, my six-month mentorship program coming up soon, you'll see bits and pieces of this inside that program too, however there the big draw for this program is time with me. My eyes on your business, seeing opportunities, seeing potential, seeing what is possible for you, and your content, and all the different ways you can make money for because sometimes we just don't know what we don't know. And it takes someone like me coming in. And being an outsider in your business and saying, oh, my goodness, you have these 14 things that are similarly tied together, how can we put them together in one way or two ways 10 different ways even, and be able to turn that into cash for you. So that's part of my signature experience. If you want to know more about that, let me know on today's show notes www.YongPratt.com/335. Now, it's probably dropped that link about five times in this episode. But I really do want to be here for you in this process, because as you can tell, I'm super excited about this. I thought this episode was gonna be like 10 minutes long. And I think now we're looking at, wow, 30 minutes already. So I am on a roll.

32:02
So let's get to the third step in this process, G. Now this is the really, really exciting part. And if monetizing your content, turning your content into cash is something that you value, because you value the work you've already created, then this is the really fun part G is going for the gold. After you've ideated on your products, or your gifts you can offer to the world in so many different ways, different mediums. The next thing is to be able to make some cash, turn that content into cash, tap into your goldmine, turn it into gold for you. To support you, to support your family to support this business to support this empire that you are building, right. This is where everything comes together. So my friend, now it's your turn. I want to hear about how this process works in your life. Once you have listened to this episode, and you've gone through this dig framework, I absolutely want to hear were there struggles that you had along the way? What were your wins? What were you able to monetize? Because at the end of the day, your business is there to support you. It's there to support you financially, and in many other ways, too. But without that cash coming in, it's really hard to sustain a business. I know, I have been there. I've been at the rock bottom where I was putting out a lot of content. And there was nothing coming back in to support my business. I was self-funding. And that was not a good place to be. Now that I've discovered this framework, and put it into my own business in my own life, I have shared it with my 1:1 clients. I wanted all of you, my listeners of this podcast to have this framework because it is so powerful.

34:07
If you take some time today, just carve it out, put it on your calendar, and then reach out to me, let me know all the good stuff that comes from this. I was recently on a podcast episode this week. And already, we talked about this D.I.G. Framework on the podcast. And already the podcast host has reached back out to me and said, Oh my goodness, I have a client who went through his framework and she cannot believe all the gold that she has write fast. This stuff works fast. You just need to take action on it fast because the more you put it off, the more you think about it, the more you put it out into the future, the less likely it is to have. I want for you to be able to dig all the gold you can out of your content gold mine. Okay, my friend. It's been my pleasure to be here with you today. It's my pleasure to share my three-step framework to turn your content into cash. All you have to do to do that, my friends is to D.I.G. Now go out there, my friend, D.I.G. into your content. I cannot wait to hear from you, telling me all the ways that you've turned your awesome content into more cash. I will catch you on the next episode. Cheers.

35:27
Thanks for tuning in to the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend go out there today and Amplify Your Awesome™!


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3 Steps to Turn Content into Cash - Yong Pratt - Amplify Your Awesome™
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Content to Cash Framework - Yong Pratt - Amplify Your Awesome™
Yong Pratt - 3 Step Content to Cash Framework - Amplify Your Awesome™
Content Gold Mining Versus “Gary Vee” Style Content Repurposing

Content Gold Mining Versus “Gary Vee” Style Content Repurposing

[0:01] I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today’s episode, I’m going to share how I’ve made it to the other side of more, and how I can help you do the same…but only if you’re ready to embrace a world where less is the new norm? 

[1:44] Here at Amplify Your Awesome, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they’ve already created. 

[2:22] Today we’re diving into Content Gold Mining versus “Gary Vee” style content repurposing. It’s a question I’ve been getting a lot of lately, so I wanted to, well, set the record straight. 

[2:37] If you haven’t already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode at http://www.yongpratt.com/333 

[2:56] That time when Yong stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use…

[3:21] How Yong used 3 content repurposing automation tools to replace her full-time Virtual Assistant 

[3:42] When I talk about content repurposing, or the traditional “Gary Vee” style content repurposing the way it’s talked about these days, here’s what I mean. 

“Traditional, “Gary Vee” Style Content Repurposing the act of taking a large piece of content and extracting smaller chunks which you can then share.” 

– Yong Pratt

[4:18] Reason #1 for “Gary Vee” Style Content Repurposing 

Number one: it looks like you’re everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content. 

[5:02] The reason why traditional “Gary Vee” style content repurposing is costing you money. 

[5:33]  What you need in place to get hundreds of pieces of content

[6:12] Opportunity #1 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 

[6:33] Opportunity #2 Yong experienced by promoting and advocating for the use of 3 content repurposing tools 

[7:10] That time when things started to crumble before Yong’s eyes 

[7:31] Some reasons why traditional “Gary Vee” style content repurposing didn’t work for my clients 

[8:15] The Two Myths Yong uses to describe traditional “Gary Vee” style content repurposing 

[8:41] The weight of Yong’s 1000s upon 1000s of pieces of content and its opportunity cost 

[9:42] The lesson Yong learned from training Freebie seekers and the money it cost 

[10:21] That time when Yong has months and months of social media posts pre-scheduled turned into social media dormancy 

[10:59] What Yong discovered during that social media dormancy  

[11:50]  The tool Yong used to FINALLY be able to see all her beautiful content 

[12:45] What Yong recommends you do today with all YOUR awesome content 

[13:26] The patterns that emerged and the questions Yong began to ponder regarding her discovery 

[14:28] “Instead of focusing on transforming one piece of content into hundreds using the “Gary Vee” method of content repurposing, Content Gold Mining offers you many ways to monetize all your beautiful content.” – Yong Pratt 

[15:05] “Right now, at this moment, you have endless gifts you could offer to the world and get paid for doing so.” – Yong Pratt 

[15:24] Questions to ponder and experiment with starting today…

[15:32] What have you stopped creating content today? For a week? Or even a month? 

[15:38] What if you reinvested some of that creation time into unearthing the gold from your own content goldmine? 

[15:47] What if you could turn your massive amounts of content into endless streams of income? 

[15:55]  What if you could tap into that Gold Mine every time you wanted or needed to:

  • Take a family vacation 
  • Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. 
  • Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? 
  • What about retire your parents or spouse? 
  • And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. 

[16:25] A testimonial Yong got after a Content Gold Mining Session with 1:1 Client, Susan”

“Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It’s an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong.”

[17:42] “Monetizing content is where traditional style or “Gary Vee” style content repurposing really misses the mark. Its real focus has been on visibility and exposure, neither of which is a guarantee for sales.” – Yong Pratt 

[18:42] Wouldn’t your time be better spent monetizing the content you already have? 

[18:48] What if it didn’t have to be either-or? 

[18:52] If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it? 

[19:06]  You, my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine, my six-month mentorship will be opening up soon, and I’d love to be your guide on this amazing adventure. 

[19:22] What’s included inside Yong’s 6-Month Mentorship

[19:46]  So my friend…

  • If creating less content appeals to you…
  • If monetizing the content you already have appeals to you…
  • If having documented systems and processes to mine for the gold in your content appeals to you…
  • If scaling or staffing your business appeals to you….
  • If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine might be for you. 

[20:19] Let’s talk about you and your awesome content. It’s Yong’s gift for being a listener of the podcast. All you have to do is click on the image 👇

Book a Call with Yong

[21:15] Get more goodness, tips, and insider secrets for Yong inside her Facebook community, the Arena of Awesome, while it’s still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you’ll get access to me and I may even share content I don’t share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome!

Read Full Transcript

0:01
I fell for it. Hook, line, and sinker. I was once drawn into the world where MORE became my motto. I wore it like a badge of honor. I was always striving to be more, do more and create more. I stopped listening to the many signs my body was telling me to slow down on my quest for more. Ignoring those signals, landed me in the hospital for test after test, and ultimately being sent home, hooked to a heart monitor for days. The allure of more is a strong force, and few make it out unscathed. In today's episode, I'm going to share how I've made it to the other side of more, and how I can help you do the same. But only if you're ready to embrace a world where less is the new norm?

0:58
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

1:44
Hey there, Amplifiers! You're listening to episode number 334 of the Amplify Your Awesome™ podcast. As always, I'm your host Yong Pratt, Expert Goldmining Guide, and the Chief Amplifier of Awesome. Here at Amplify Your Awesome™, we help course creators and coaches ditch content overwhelm, tap into endless supplies of social media content, and make money from the content they've already created. And that my friend is the very reason why today's episode came to be.

2:22
Today we're diving into Content Gold Mining versus "Gary Vee" style content repurposing. It's a question I've been getting a lot of lately, so I wanted to well set the record straight.

2:37
If you haven't already listened to the last episode number 333. The Myth of More, I highly recommend you press pause and take a listen to that tale before continuing with this episode. I promise. I'll be right here when you get back.

2:56
For today's lesson to make sense. I want to take you back a few years or so. At the time, I stood firmly in the belief that repurposing content was THE marketing strategy everyone needed to use. I just couldn't understand why not everybody knew about it and not everybody applied this strategy in their own businesses.

3:21
At the time of content repurposing was saving me so much time and money. I was even able to replace a full-time virtual assistant with a couple of tools that automated the processes for me. And one of them that actually magically spit out hundreds of pieces of content that I could share across social media.

3:42
When I talk about content repurposing, or the traditional "Gary Vee" style content repurposing the way it's talked about these days, here's what I mean. It's the act of taking a large piece of content, otherwise known as long form content, like this podcast episode, a blog post a video, and extracting smaller chunks, also known as micro content, which you can then share. The idea of this style of content repurposing is to sprinkle these smaller pieces everywhere so that,

4:18
Number one: it looks like you're everywhere. And number two: one can more easily establish their expertise by having more of these smaller pieces of content.

4:31
The idea of content repurposing has been used and talked about by many, yet was popularized by Gary Vaynerchuk or Gary Vee, as he's known to many. He even named the method after himself - the "Gary Vee" method. In his methodology, he advocates turning every long form piece of content into hundreds of pieces of media and sharing it well, basically everywhere. I will admit the idea of turning one piece into hundreds is brilliant!

5:02
Extract lots of nuggets and share them so that you can spend less time creating long form content check. Share these nuggets liberally across social media in a strategic manner that leads your tribe to take the next steps and ultimately buy something from you. Uhh, NO! This is where I see traditional or "Gary Vee" style content repurposing, falling apart for most, myself included.

5:33
In this day and age creating hundreds of pieces of content, using the right tools is the easy part. But there's one caveat. Before you can repurpose your content to share, you'll have to spend your time or pay someone else to set up those tools for you or do it all manually. And this is what I did for years. I set up three content repurposing tools for other business owners, so that they could put the "Gary Vee" method to work for them. Talking about and promoting these tools led to two really amazing opportunities.

6:12
The first is I was invited by the founder of these three tools to represent their brand at podcast movement in 2019. For four days, I talked to current and potential users of the software about its awesomeness. It was an absolute honor to represent this brand at such a large event.

6:33
After podcast movement, I pitched the company owner on an idea that I had. And I found myself as soon after co hosting monthly training sessions for users of the tool for over a year. Being the interviewer of the series, teaching others how I personally use the tools, and connecting with others was so much fun!

6:56
I was riding high on my ability to set up these tools, share them far and wide, and was affectionately called the "Repurposing Queen" or the "Repurposing Ninja" by my students and my one on one clients.

7:10
It wasn't long after though that I started to see things crumble, the clients for whom I'd set up repurposing tools came back to me frustrated and overwhelmed, not with me. But because they didn't actually know what to do with all the content I made it possible for them to obtain.

7:31
Most of these clients didn't have a big marketing team like Gary Vee does. Most were solopreneurs or had teams of one, maybe two part timers. They didn't have systems or processes in place to deal with or distribute so much content. They didn't have a plan to use that content to gain new clients or sell products with their content. They basically created mounds of content, just to create it and I had enabled them to do so. After all, creating all that content sure sounded good...until it wasn't.

8:15
That's why I refer to this type of traditional "Gary Vee" style content repurposing as the Myth of More. I also refer to this as the A.B.C. content philosophy. It's the myth that says we must Always Be Creating. It turns out that more was not the answer for any of these business owners that I had helped.

8:41
Around the same time, I was getting overwhelmed and frustrated myself. Like my clients, repurposing, my own content was the easy part. It was automated. I was the proud owner of 1000s upon 1000s of pieces of content, after all. Distributing all the content with any sort of strategy became a full time gig on top of everything else I had to do in my business. I was quite literally drowning in my own content. It was weighing on me, beckoning me to let it see the light of day once again. I was as Michael Gerber talks about in his book, The E-Myth, working IN my business and not ON it. I was so busy planning and distributing all my content that I never took time to document or systematize my processes, so that I could ultimately hand them off to someone else.

9:42
And the real bummer was that despite the massive amounts of content I shared across just about every platform, I was not seeing more sales. It was actually the opposite. Because I had so much money content available. People didn't feel the need to hire me, when all they had to do was turn to all of my free content, and it was so copious. I was so good at creating content that I have literally trained my audience to expect everything for Free.

10:19
Talk about a sucker punch!

10:21
I had spent years chasing more and helped my clients do the same. And now more was coming back to bite me in the butt. I spent the next year or so extracting myself from social media. I was still producing podcasts and connecting with my list while my presence on social media became pretty much non-existent. To this day, I still don't post a lot on social media, which is odd, since I was once called the "Repurpose queen." And for a year or so, I had content scheduled out for months at a time.

10:59
During my year of social media dormancy, I discovered something that was literally right in front of me that I completely overlooked in my quest for more. As I began to wade through and dig through my mounds of content, I did something that I never did before I began compiling it all in one central location. Because I didn't have the systems in place, my content was scattered across the internet, leaving me vulnerable to losing all or parts of my content. If I ever got locked out of any of these platforms, which I didn't own. Though most of my content was already tucked away safely in Dropbox, there was a ton that wasn't there yet, that I had to put there.

11:50
Plus, I wanted to see all my content and be reminded of the awesomeness that I had spent years creating. For me, that place was a Google spreadsheet. I segmented my content into different categories. One of the pages have links to all my podcast episodes. Another for all the links to my guest appearances, many of which I've actually forgotten about. Yet another was for classes or workshops that I had taught. Plus I had a few others that held the content of my many online courses and miscellaneous pieces that didn't quite fit into any one of those categories specifically.

12:30
As a visual learner, this spreadsheet was exactly what I needed to see the massive amounts of content I had created. It was super eye-opening!

12:45
As an aside, if you haven't already created a central place to house all the content you've created, I highly encourage you to do so. It's one of the first things I do with my one on one clients. And they're always in awe at the sheer volume that they've created, which they've largely forgotten.

13:06
I discovered that by allocating the time I once spent on social media, to curating or digging into all of my content proved to be a very worthy endeavor. The more links I added to this document, the more I noticed patterns start to emerge.

13:26
The more I looked at this spreadsheet, a crazy idea began to emerge in the form of many what if questions, which is one of my default settings, I asked myself:

13:37
What if there was a way I can bundle these categories or buckets of content together?

13:45
What if I could monetize these buckets?

13:50
What if I could bundle and monetize this content in lots of different ways and at different price points?

13:58
What if I can offer more value to others with these bundles?

14:04
What if I could show others how to monetize their own content?

14:10
And that's how the idea of Content Gold Mining was born, even though that's not what I called it until fairly recently. I refered to it simply as content repurposing, even though I knew it to be a very different strategy and approach than what I learned and done it previously.

14:28
Instead of focusing on transforming one piece of content into hundreds, this new way of repurposing focuses on the many ways to MONETIZE all that beautiful content. Just like much of the gold mined in my great home state of Nevada is buried underground, so too, is much of the content you create. It's there for you. To support you and your business. It's there. Ready. Waiting for you to unearth it and offer it up as the gift that it is.

15:05
And I know as a course creator or coach, you have so much goodness, right now, waiting in the content you've already created. You currently have endless gifts you could offer to the world and get paid for doing so.

15:24
Let's play the what if game together, shall we and ponder a scenario that you could take action on today?

15:32
What have you stopped creating content today? For a week? Or even a month?

15:38
What if you reinvested some of that creation time into unearthing the gold from your own content goldmine?

15:47
What if you could turn your massive amounts of content into endless streams of income?

15:55
What if you could tap into that Gold Mine every time you wanted or needed to:

16:00
Take a family vacation. Hire a virtual assistant to help you put systems in place so that you could sell all the content that you want unearth. Hire someone to clean your house, do yard work, prep your meals and so much more so that you could free up time to spend with those you love? What about retire your parents or spouse?

16:25
And this is just the tip of the iceberg of what you could experience by mining for the gold in your content. Here's what one of my clients had to say, when we went through one of my content gold mining processes together. She says, "Wow, just wow. Yong certainly knows her stuff and the potency of content, namely your content. She quickly and effortlessly walks you through the value of your current content. She offers amazing options on delivering your hard work and talent found in your content and monetizing them as you offer your prospects irresistible offers. It's an emotional moment, when you realize your content can be massaged into other platforms to help others you must work with Yong."

17:18
When I got this message back, I was in awe at how profound this experience was. And this is what I've found since this client. That client after client when we go through the process that I take them through to really unearth their Content Gold Mines, they're always in awe. They begin to see the possibilities in their own content, and they get really excited.

17:42
This is where traditional style or "Gary Vee" style content repurposing really misses the mark. It's not focused on monetizing your awesome content. It can play a part in your marketing, if you have a plan and a strategy in place that works for you. I still use and teach this method today, though, it's only a small portion of a bigger whole. And I'm not nearly as fanatical about it, as I once was.

18:16
The real focus of the "Gary Vee" or traditional content repurposing has been on visibility and exposure, neither of which is a guaranteed for sales. And since sales are the lifeblood of every business, spending time on creating more content, just to create it, without a plan, without a strategy just doesn't make a whole lot of sense.

18:42
Wouldn't your time be better spent monetizing the content you already have?

18:48
Well, what if it didn't have to be either-or?

18:52
If you could create endless content for social media, and endless streams of income from the content you already have, without the overwhelm? Would you want to know how to do it?

19:06
You my friend absolutely deserve to have both! And the time to make it happen is now. The doors to Your Content Gold Mine™, my six-month mentorship will be opening up soon, and I'd love to be your guide on this amazing adventure.

19:22
During our time together, you'll learn and implement the four foundational pillars to mine the gold from your content. You'll get weekly Q&A calls with me, so that you can unearth Your Content Gold Mine™ in a way that not only feels good to you, but also supports your life and your business in the process. Plus so much more.

19:46
So my friend...If creating less content appeals to you. If monetizing the content you already have appeals to you. If having documented systems and processes to mine for the gold in your content appeals to you. If scaling or staffing your business appeals to you. If seeing all the possibilities in your awesome content appeals to you, then Your Content Gold Mine™ might be for you.

20:19
Let's talk about you and your awesome content. I don't often open up my calendar freely, however, since you're still listening to this episode, I want to gift you a call with me. All you have to do is go to today's show notes at www.YongPratt.com/334 and click on the "Book a Call" with me button you'll see there. If you're ready to ditch content, overwhelm, tap into an endless supply of social media content and make money from the content you've already created. Let's talk about you and your content goldmine. Book a call with me at www.YongPratt.com/334. Cheers my friend to unearthing Your Content Gold Mine™! I cannot wait to talk with you.

21:15
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


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Amplify Your Awesome™ - Podcast - Yong Pratt
The Myth Of MORE and How It’s Costing You Money

The Myth Of MORE and How It’s Costing You Money

Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms? Today we’re diving into this Myth of More and how it’s costing you not only time but money. 

Hey there, I’m Yong Pratt, your expert content gold mining guide and host of the Amplify Your Awesome™ Podcast.

Here at AYA, we help coaches and course creators ditch content overwhelm, tap into endless content for social media, and make more money from their existing content. 

How do we make this happen?

We help you to unearth and leverage the literal gold mine within your content. 

And of course, we do this by busting the myth of more, which I also refer to as the ABC content philosophy Myth.

The A.B.C Content Philosophy

The myth that says “Always Be Creating”

It’s a Myth that has us believing that in order to be more, we must CREATE more.

And more.

And more.

For the sake of creating content, not always focusing on people we wish to serve and what THEY really need.

Before we dive in, I want to give a shout-out to my friend, Rachel Boardman, that inspired today’s storytelling episode with the trailer for her brand new podcast, the S Word.

Check out Rachel’s podcast trailer.

Let’s dive in…

Once upon a time…

there was an overwhelmed business owner that stumbled into the magical world of content repurposing.

In this world, she could ✨magically ✨turn every piece of content into dozens and dozens of pieces – sometimes even hundreds.

She was so bewitched with these newfound powers of repurposing that her desire to create MORE and become omnipresent – to be on every platform available – grew by the day.

With thousands and thousands of pieces of content she could sprinkle everywhere across the World Wide Web, she felt all-powerful in her ability to share her message, which of course, would attract a flood of new people to serve.

One day, the overwhelmed business owner looked around and saw her beautiful content

everywhere. 

Other business owners commented on seeing her everywhere, too, and wanted to know her secrets.

So enamored was the business owner with the ✨magical world✨ of content repurposing, that she soon began inviting others into this magical world.

And in no time, the others, felt the powerful draw of this new magical world, too.

The Magical World of Content Repurposing

You see, in this ✨magical world✨, messages were MULTIPLIED.

Content was more than plentiful and everyone’s cup runneth over.

And the allure of MORE was all-consuming.

Pleased with her efforts of creating MORE and having introduced so many to the magical world so THEY could create MORE, she decided it was time to leave this magical world – just for a little while…

Once fully ensconced back into the real world, she found, to her utter astonishment, that despite the MORE-NESS she has magicked, her money bags were nearly empty.

How could this be, she thought?

My message is everywhere. 

People are seeing my message everywhere. 

Surely having my message being spread far and wide would lead to overflowing money bags…

Alas, this was not the truth of what the overwhelmed business owner experienced…

Feeling distraught, she began to wonder where she went wrong.

–> She had followed the rules.

–> She had created MORE content.

–> MORE people saw her message.

Yet her quest for more money in exchange for serving more people had been fruitless.

In her quest for MORE, she was actually left with LESS

  • Less Faith in the “gurus’ she’d followed
  • Less money to lovingly shower on her family.
  • Less health
  • Less love for her business and belief in herself

The overwhelmed business retreated back into her pre-content repurposing world where she was hidden away.

A world where she was the best-kept secret in her industry.

And as she retreated, she let go of her quest for MORE, hard though it was.

Slowly, she began to find REAL self once again. 

–> The self that discovered that business could be fun AND easy.

–> The self that learned that her true value was not in creating MORE but in who she was and how she could serve others.

With her enoughness, she looked around at all the content she had amassed in her quest for MORE and found gold.

Lots and lots of Gold.

So much gold was sitting there, waiting for her to discover it, and offer it up to the world in exchange for money enough to fill her bags many times over…

Now the overwhelmed business owner was not so overwhelmed.

Instead, she proclaimed that she’d share her story of enoughness with others.

She’d shout from the rooftops about the gold she’d mined from her own content far wide and how others could do it, too.

She’d stand tall, face to the sun in confidence much like a sunflower, and invite others to join her in a world where creating MORE was not a requirement.

In her new laid back, chill, world, the business owner guides other overwhelmed business owners to embrace a world where

LESS is actually the worthy MORE.

She helps them create less content, yet fill their social media coffers with an endless supply of content, and helps them to unearth the own GOLD mines.

–> She helps them embrace their own enoughness – in themselves and their content.

–> She opens their eyes to the possibilities that lie within what they’ve already created.

–> She helps them view their own creations as gifts they can offer to the world in new and exciting ways.

And, most importantly…

–> She helps these overwhelmed business owners create endless income streams with their awesome content.

The laid-back business owner now

lives a life of joy and abundance.

–> An abundance of family time by working LESS

–> An abundance of money in the coffers by creating LESS

–> An abundance of passion that grows by the day on her quest to help others make more money by creating LESS

As the laid-back business owner invites others to become part of her brave new world, business owners are finally

freed from the shackles of MORE.

The laid-back business owner is doing her part to tip the balance of power and busting the Myth of More, one business owner at a time.

As each new business owner enters this brave new world, they stand shoulder to shoulder, confident in their powers to create increasing impact and income all by creating LESS.

Though these business owners are bombarded with messages of more every single day, they are steadfast in their abilities to do the opposite.

For they have reaped the benefits of a world in which less is more and in doing so,

lived happily ever after.

Though this is a simplistic and light-hearted fictionalization of my actual life, its moral rings true.

The MYTH of more does not have to be your reality.

You, too, can embrace a world where doing less and creating LESS is the true measure of success.

If you’re ready to enter this brave new world with me and tap into the goldmine that is your content, I invite you to book a call with me.

Let’s talk about you, your awesome content, and how letting go of creating MORE can become a reality for YOU, too!

Book a call with me today.

Cheers to busting the Myth of More, together!

Come share your biggest takeaways and a-has inside the Arena of Awesome

 

Read Full Transcript

0:00
Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms?

0:12
More social media posts. More blogs. More videos. More podcasts, More platforms. Today we're diving into this Myth of More and how it's costing you not only time, but money.

0:28
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses program all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

1:12
Hey there, I'm Yong Pratt, your expert Gold Mining Guide and Host of the Amplify Your Awesome™ podcast. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelm, tap into endless content for social media and make more money from their existing content.

1:32
How do we make this happen?

1:34
We help you to tap in and unearth the literal goldmine within your content. And of course, we do this by busting the Myth of More, which I also refer to as the A.B.C. Content philosophy. The myth that says Always be Creating, which has us all believing that in order to be more, we must create more and more and more for the sake of creating content, not always focusing on the people we wish to serve and what they really need.

2:14
Before we dive in, I want to give a shout out to my friend Rachel Boardman that inspired today's storytelling episode with the trailer for her brand new podcast. I'll be sure to link up a trailer on today's show notes at www.YongPratt.com/333.

2:30
Let's dive in...

2:32
Once upon a time, there was an overwhelmed business owner that stumbled into the magical world of content repurposing. In this world, she could magically turn every piece of content into dozens and dozens of pieces, sometimes even hundreds. She was so bewitched, with these newfound powers of repurposing that her desire to create more and become omnipresent - to be on every platform - grew by the day.

3:04
With thousands and thousands of pieces of content she could sprinkle everywhere across the World Wide Web, she felt all powerful in her ability to share her message, which of course would attract a flood of new people that she could serve.

3:19
One day the overwhelmed business owner looked around and saw her beautiful content everywhere. Other business owners commented on seeing her everywhere too, and wanted to know her secrets.

3:32
So enamored was the business owner with a magical world of content repurposing, that she soon began inviting others into this magical world. And in no time, the others felt the powerful draw of this magical world, too.

3:47
You see, in this magical world, messages were multiplied. Content was more than plentiful, and everyone's cup runneth over. And the allure of more was all consuming.

4:01
Pleased with her effort of creating more, and having introduced so many to a magical world, so they could create more, she decided it was time to leave his magical world... just for a little while.

4:15
Once fully ensconce back into the real world, she found to her utter astonishment, that despite the MORE-NESS she had magicked, her money bags were nearly empty.

4:27
How could this be she thought?

4:29
My message is everywhere.

4:32
People are seeing my message everywhere.

4:35
Surely having my message being spread far and wide, would lead to overflowing money bags. Alas, this was not the truth of what the overwhelmed business owner experienced.

4:47
Feeling distraught, she began to wonder where she went wrong.

4:53
She had followed the rules.

4:54
She had created more content.

4:56
More people saw her message yet her quest for more money in exchange for serving more people had been fruitless.

5:04
In her quest for more, she was actually left with less.

5:08
Less faith in the Guru's she followed

5:12
Less money to lovingly shower on her family.

5:15
Less health.

5:17
Less love for her business and

5:19
Less belief in herself.

5:22
The overwhelmed business owner retreated back into her pre-content repurposing world, where she was hidden away. In a world where she was the best kept secret in her industry. And as she retreated, she let go of her quest for more, hard though it was.

5:39
Slowly, she began to find her real self once again.

5:44
The self that discovered that business could be fun, and easy.

5:50
The self that learned her true value was not in creating more, but in who she was, and how she could serve others.

5:59
With her enoughness she looked around at all the content she had amassed in her quest for more and found gold, lots and lots of gold. So much gold was sitting there waiting for her to discover it and offer it up to the world in exchange for money enough to fill her bags many times over.

6:20
Now the overwhelmed business owner was not so overwhelmed.

6:24
Instead, she proclaimed that she'd share her story of enoughness with others. She'd shout from the rooftops about the gold she'd mined from her own content far and wide, and how others could do it to.

6:38
She'd stand tall face to the sun and confidence, much like a sunflower, and invite others to join her in the world where creating more was not a requirement.

6:50
In her new laid back, chill world, the business owner guides other overwhelmed business owners to embrace a world where less is actually the worthy more.

7:03
She helps them create less content, yet fill their social media coffers with an endless supply of content, and helps them to unearth their own gold mines.

7:14
She helps them to embrace their own enoughness - in themselves and in their content.

7:22
She opens her eyes to the possibilities that lie within what they've already created.

7:28
She helps them view their own creations as gifts they can offer to the world in new and exciting ways.

7:36
And most importantly, she helps these overwhelmed business owners create endless income streams with their awesome content.

7:44
The laid back business owner now lives a life of joy and abundance.

7:50
An abundance of time with her family by working LESS

7:56
An abundance of money in the coffers by creating LESS

8:01
An abundance of passion that grows by the day on her quest to help others make more money by creating LESS, too.

8:08
As the laid back business owner invites others to become part of her Brave New World, Business owners are finally freed from the shackles of more.

8:18
The laid back business owner is doing her part to tip the balance of power and busting the Myth of More one - business owner at a time.

8:27
As each new business owner enters this Brave New World, they stand shoulder to shoulder, confident in their powers to create increasing impact and income, all by creating LESS.

8:42
Though these business owners are bombarded with messages of more every single day, they are steadfast in their abilities to do the opposite.

8:53
For they have reaped the benefits of a world in which less is more and in doing so...

8:58
lived happily ever after.

9:02
Though this is a simplistic and light-hearted fictionalization of my actual life, it's moral rings true.

9:09
The Myth of More does not have to be your reality. You, too, can embrace a world where doing less and creating less is the true measure of success.

9:22
If you're ready to enter into this brave new world with me and tap into the goldmine, that is your content, I invite you to book a call with me.

9:32
Let's talk about you your awesome content, and how letting go of creating more can become a reality for you too.

9:41
Just head to today's show notes at www.YongPratt.com/333 and book a call with me.

9:49
Cheers, my friend to busting the Myth of More...together!

9:53
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook Community, The Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and a-has. Plus, every week inside the Arena, you'll get access to me. And I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


Quotes & Images for Sharing

Yong Pratt - The Myth of More - Amplify Your Awesome™
Confidence, Creativity, and Identity

Confidence, Creativity, and Identity

[0:00] Do you have someone in your life that has seen you from the very beginning of your entrepreneurial journey? Today’s guest Amy Isaman is that person for me. She’s seen me from the very beginning. And in this episode, you’ll learn how we met and how we’ve stayed connected and reconnected years later. 

 

[1:40] How Yong and Amy first connected

 

[2:43] Amy’s pivot from High School and College English Teacher to Entrepreneur

 

[5:49]  How to tap into your creativity 

 

[8:16] Taking action, pivoting, and the fear Amy felt when she published her first blog post  

 

[10:21] The importance of claiming the identity of someone who does the thing you want to do 

 

[11:06]  “Follow your joy.  Take a baby step. Follow your joy again.  Take another baby step and become and do the thing.” – Amy Isaman  

 

[12:11] Where society gets creativity wrong and Amy’s view of it

 

“Creativity is really just looking at different pieces, looking at life, and creating something new out of what you’ve already got.” – Amy Isaman 

 

“Our thoughts are creative. You’re thinking new thoughts every moment of every day.” – Amy Isaman

 

[15:49] Ideas you can use to tap back into creativity daily

 

[17:51] “Practice is huge! If you were to practice something every day for, 15-25-30 days, I can guarantee you, by the end of that time, you will be better at it.” – Amy Isaman

 

[18:47]  “You have to do the thing to be the thing.” – Amy Isaman  

 

[19:28] The significance of journaling for Amy. Finding your own version of “journaling” to quiet your mind and access your inner wisdom

 

[22:36] How Amy helped Yong reframe her own journaling practice  

 

[23:41] “Find the practice that works for you and then practice your practice.” 

 

[26:10] Letting go of outcomes and being open to playing and doing what feels really good to us  

 

[27:46] How schools get the writing “process” wrong and how to unlearn it

 

[32:29] Amy’s favorite “pre-writing” exercise that can help overcome writer’s block 

 

[34:08] How to form your own creative thinking partnerships. An episode from Amy’s podcast to help out

 

Connect with Amy

 

Website 

Podcast: Dear Creativity

Instagram 

Facebook

 

[38:19] Amy book series and her live-and-learn self-publishing experience

 

[40:09]  If you need some help with writing your creativity or ideation and really figuring out which direction to go, reach out to Amy. 

 

Be sure to connect Amy inside the Arena of Awesome. Ask questions and view the video version of this interview. 

 

Next Week:

Live Podcast Recording: Wednesday, May 12 @ [9:30] AM PST

Where traditional content repurposing gets is wrong and why it’s costing you money

 

Tool Talk [new series] Tuesday, May 11 @2:22 pm PST

The A.I. copyrighting tool that’s going to blow your mind and change the way you create written content

 

Read Full Transcript

Yong Pratt 0:00
Do you have someone in your life that has seen you from the very beginning of your entrepreneurial journey? They know where you started and they know where you are today. Today's guest Amy Iseman is that person for me, she's seen me from the very beginning. And in this episode, you'll learn how we met and how we've stayed connected and reconnected years later. I'm excited to introduce you to Amy because she is literally one of the most creative souls that I know. And hearing her words of wisdom and how she has pivoted in her life and in her business, to do things that she absolutely loves is such an amazing story. I look forward to hearing your feedback about this episode. When you're done listening, come on over to the Arena of Awesome. Share your biggest takeaways and a-has because I know you're gonna have tons after listening to my interview with Amy Isaman. I'll catch you on the other side. Enjoy!

Yong Pratt 0:55
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

Yong Pratt 1:40
Hey, everyone, and welcome back to the Amplify Your Awesome™ Podcast. I am really thrilled to introduce you to today's guests because she is someone I've known since pretty much the beginning of my entrepreneurial journey. Her daughter took classes at my dance school way back in the beginning, and we re-connected recently - about two years ago now - and we've had all these fun conversations. And so many ideas have been spurred from just reconnecting, so I'm so happy that to have Amy Isaman here on the show today, Amy, welcome.

Amy Isaman 2:12
Thank you so much for having me on. I'm excited to be here.

Yong Pratt 2:16
Yeah, we have so much to talk about because you're someone who spent most of your career as a high school and college English teacher and now you've pivoted into an entrepreneur. So I would love to go back to that day or that time in your life when you were teaching school and you thought you know what? I want to go do something else. I want to go write books, I want to go do something different. Take us back to that moment.

Amy Isaman 2:43
I don't know that it was necessarily a moment it was a slide into recognizing that I was not happy that what I was doing was not fulfilling for me. As a kid I'd always wanted to write. I knew I wanted to write. I always loved to read. I was always the kid carting around big giant, you know, Stephen King, and Danielle steel and Tom Clancy. You know, the the popular Robert Ludlum books from the 80s. And I always had a book and I wanted to be a writer. And when I went to college, I majored in English. And I did take some writing classes, and they terrified me, because being a good student had always been sort of my way that I got my you know, pats on the back. And I felt worthy. And I felt smart. And I took some creative writing classes and got feedback that was probably really valid, good quality feedback. But I didn't have the confidence really to hear it. And so I just decided, oh, I'm not supposed to be a writer, I can't do this. I'm not good enough. So I went to education and started teaching writing instead. And it took, like, 20 years it took till my 40s. And, you know, my kids were teens. For me to say, Hey, wait a minute. That's, you know, to kind of remember that dream, I guess, and to start writing and to really acknowledge it and step into it. And I started a blog, just a free little wordpress.com blog. And on my very first post, I claimed I am a writer. This is who I am. And I started my blog there for once or twice a week for several years, just really sharing my writing, getting confidence in my writing, sharing my voice, learning how to express myself in a non academic way. And also diving into writing fiction and playing with fiction and starting a novel.

Yong Pratt 4:29
Well, I love so many things that you've shared about this journey, because so many listeners can relate to this issue of thinking or having these dreams when you're little about thinking that you're going to do something in life. And then life has a habit of really shifting us in different directions. We're easily swayed, because we're not sure what to do. And it's sometimes easier just to go on the path of least resistance than it is to follow the path we really want to be on. So I had a parallel journey. And so I really can resonate with that and I know so many people listening, have either gone through that or going through that now where they're finally saying, whoa, am I? Am I happy? Am I fulfilled? Is there something I've always wanted to do? And how do I get back to that? And that's kind of the next question. Well, how when you discover that you want to get back to doing something like you loved to writing, but it hasn't been part of your life? How do you recommend people start to tap into that, that place that where they were as a little child or earlier in their lives, because it's so easy to lose that sense of creativity and feel like we're not creative? Because the world says, you know, it's not really okay to be creative past a certain age, or you can't have fun at a certain age. So how can you help us to tap back into that, because I know this is one of your superpowers.

Amy Isaman 5:49
I think there's, there's two things to begin to tap back into that really figure out what as you said. What lights you up? What brings you joy? And do that thing. And those steps will take you down the right path to get to wherever you want to go. So for me, like I said, I started my, my blog. I just, I got up early, before work every day. And I wrote, and one of the things that I've learned through this journey, is that if you want to be the thing, you have to do the thing. So if I want to be a writer, I must write, I can dream about it, I can read books about how to be a better writer, I can teach it, but unless I write, I'm not a writer. And so it's really committing to that practice of doing the thing, then that lights you up and not just talking about it and reading about it and dreaming about it and and learning more about it, but actually doing it. And that can be really scary. And there's lots of excuses. You know, I don't have time, I don't have, you know, there's too much else going on in my life. But I really think that that's the most important thing, even if it's you know, just starting out writing in a journal every morning, or, or every night or, but doing taking some steps. And it doesn't I mean, whether or not you're writing or not, but if you want to be a painter or a dancer, or you know, whatever it is that you want to explore, do the thing. Take the class. Start doing it. Find a group of people to do it with find your tribe start playing with it. And the more and more you play with it, and have fun with it and dive into it, then you just you end up doing it more and more.

Yong Pratt 7:35
Yeah, I think. So for all of you listening out there, did you hear that? The key here to getting back to that place, is to take action, and it's probably going to feel really uncomfortable, and really scary. But if you want to plant your flag and say you're a writer or whatever it is a content creator, a video creator podcast, or whatever it is, if there's that dream, you actually have to take the steps, even if they're messy, uncomfortable steps, just to take that build those new habits to get to where you want to go. Because it's really those small steps that lead to the big success down the road, even though it never feels like there's much success happening when you're taking baby steps.

Amy Isaman 8:16
But the baby steps are crucial. When I look back at my whole, you know where I was 10 years ago, which is when I started my blog and said okay, I'm going to be a writer. So when did I start writing my book? Probably right around that point to when I started writing my first novel. Yeah, it was it was just baby steps. But it was like, Okay, I'm doing this and it was terrifying. I remember my very first blog post, I'm a wordpress.com. blog, crying in fear before I posted the post that said I am a writer, I was terrified just to even call myself that like, you know, who am I to do this? But then really, who am I not? Right? Who am I not? And who is to tell me that? I'm not? Nobody. I've gotten nothing but really positive feedback. So.

Yong Pratt 9:01
And that's such a good distinction, too, about who are who am I not saying this? But who am I to do this thing, right? We have this duality inside of all of us where we almost write the story before the thing happens. And we get so stuck in the story we create for ourself about not being the thing, even though we want to be the thing. So I really liked the distinction you made there that you have to just claim it. It doesn't matter what anyone else thinks, because probably in the beginning, no one's gonna see the thing you're doing anyway. So you might as well just put it out there and and start and it's almost better in the beginning when there's no one there because there's not that added pressure of what are they going to think? Can I can I really say that in a public forum? Can I write about that? And what about that, you know, there's all those questions that come up. So I love that the action, declare the thing and just make it happen. Because if we don't take the action, there's no one to do it for us. We're just going to keep dreaming of the thing. So as you're listening right I want you to tap into the sense of, is there something that you feel like you gave up when you were younger, because you needed to get a career? You need to be pragmatic about what you want to do. Think about that. And then take any steps of declaring what you want to do, and just taking those baby steps, because that's gonna help you get there much faster.

Amy Isaman 10:21
Well, it helps you identify as a writer or creator, or an artist or a videographer or photographer. And once you identify as it, then it's easier to be it.

Yong Pratt 10:34
Yes!

Amy Isaman 10:35
I'm not sure if that makes sense. But

Yong Pratt 10:38
That totally makes sense. And you said earlier that when you went back to writing, you didn't have the confidence. And I think the idea of confidence and identity are so tied together, that as you're building your identity, the confidence grows. And when the confidence grows, your identity as a thing gets more solidified. And I think for all of us, we are, we're aiming and we're striving to do just that to be the thing always wanted to be no matter what happens on the world outside of us.

Amy Isaman 11:06
100% Yeah, just take the baby steps. Follow your joy. Take a baby step, follow your joy can take a baby step and become and do the thing, do whatever it is,

Yong Pratt 11:16
Do the thing. And that leads me to my next question about creativity. We talked a little bit about before about how when we are kids, you know, we're always really creative. And I know, there's some stat and I'm gonna totally mess it up. about, you know, kids were interviewed and asked if they felt like they were creative at different levels of their education. And you know, when they're little, they all thought they were like, the most creative beings, you get somewhere to middle school, and it kinda was like a 50/50 thing, and you get to the high school age about graduation. And very few kids at that point, think they are creative at all. And I still, to this day, run into adults who tell me they're not creative. But yet, when I look at what they're doing in their business, or their life, I see them as being ultimately creative. So how do we claim as ideal a claim this identity as a creative being, when we don't feel like we're creative? Yet?

Amy Isaman 12:11
I think you just have to broaden your definition of creativity. So we tend to think that Oh, a creative person is somebody who can paint or draw, or write, or dance or do something visual, something in the arts. And that's not in fact, the case. If you think of somebody like, you know, tech people, Bill Gates, or Steve Jobs, right, incredibly creative people. So creativity is really just looking at different pieces, looking at life and creating something new out of what you've already got. So it can be making dinner, you know, tweaking a recipe is highly creative, do you know creating something in the kitchen, or even how you maybe parent your children or decorate your house, you know, but it doesn't even have to be visual like that how you gardening. There are so many different ways to create, and then also just the your life how you think, you know, we create our own lives just in, in how we live our lives. So I think just really broadening the definition and empowering ourselves to create whatever it is that we want to create, whether I mean, I think entrepreneurs are some of the most highly creative people I know, because we're constantly thinking about how I approach this, what's this and problem solving and coming up with different solutions and testing things and seeing what happened there. Well, how did that work? Okay, well, what if I did it this way, then what if I did it that way that you and I've had some massive ideation sessions coming up with all kinds of different ideas, of where to brainstorm sessions of where we could go and what we could do, and you know, content, and it's not just painting, or, you know, writing a novel, there are so many different ways to be creative. And I think that's the first step again, is to just kind of own that, and look at your life, and maybe make a list of all the different way ways that you are creative, that you create things in your life. They don't have to be art, they don't have to be, you know, photography, or whatever. They can be anything. Because we all create things all day long. Our thoughts are creative. You're thinking new thoughts every moment of every day.

Yong Pratt 14:32
Yeah, and this idea of creativity is really about solving a problem. It doesn't matter what realm it's in, or what medium it's in. It's really about taking the resources you have and figuring out a new way to do something. And like you said, all of our thoughts every day, our creative thoughts. We just have learned to not think of them as being creative. They're just why just do it this way. And I just do it this way. And I'm in awe when I see people out there who who claiming to be not creative, right? And I just think, wow. And then we have a similar discussion about, well, you're creative. And this way you're solving this problem. And, and when you think about creativity from that perspective, gosh, that opens up so many opportunities for us to really be creative in so many aspects of our life, like you said, not just in business, but your home. I mean, if you're able to open the refrigerator and see that you have five things in there, you know, what can you make from that? That's the ultimate test of creativity. So, and you as a quilter, I know that you're always using your creativity to, to take a vision and put things together in new and interesting ways. So I just really appreciate the way that you view creativity, and really allowing us to understand that creativity is more than just a piece of artwork.

Amy Isaman 15:49
Yeah, yes. Well, thank you. Yeah, for sure it is. And there's a lot of different, you know, things you can do like, and I was teaching a workshop last fall, and there's an exercise, I can't remember what book it's in. But, um, we're like, open a book and pick out a word. And then, you know, flip a bunch of pages and pick out the next word like to, you know, nouns and then separate them and come up with three words in between that you can somehow relate those two words. And we did this as just kind of a warm up exercise. And it was fascinating to see, I can, you know, I don't recall what the words are, but how this group of women each came up and connected these words, but you can play a little games like that with yourself, sort of throughout the day, if you're feeling like, Well, I'm not creative. I don't have new ideas. But how can you How can you connect things in different ways? How can you connect ideas in different ways, and kind of push yourself and make your brain begin to practice those kinds of things? Like, like you said, Okay, I'm gonna cook dinner with just what I have in the fridge, what can I cook, you know, and, and see what you come up with, in practice, because our brains also need the practice they need, we can't just, you know, sit and stare at TV all day, and then be like, Oh, I'm gonna come up with some really great idea. Like, so you've got to practice and you've got it. And you know, there's different things you can do. You can go on a walk without any input. You can, you know, learn new things, read new things. You've got to get some input. And then but you've also got to practice thinking in different ways, too, can be helpful.

Yong Pratt 17:19
Yeah, and the idea of practicing is such a good one, too, because we just forget to do that. We're taking action all the time. And we think after one time, we should know how to do all these things. I know, it's really easy to beat ourselves up about, well, I already made this blog post, or I did this podcast, so I should know how to do it the next time. Well, if you don't practice it, like anything else in life, those skill sets tend to fade away pretty darn quickly, kind of like, you know, the riding a bike, I guess you can do it, it might just take you a while to do it. Well, again, if you haven't done it for a while.

Amy Isaman 17:51
No practice is huge. I mean, if you want to do a thing, well, then, I mean, if you were to practice something every day for, I don't know, 15-25-30 days, I can guarantee you, by the end of that time, you will be better at it.

Yong Pratt 18:07
Right when that goes to the idea that athletes or artists are born, but it really isn't that if you take a look at their history, they're great, because they practice the thing every single day. They didn't let anything else get in the way. They just knew they wanted to do the thing. And so they practice it, they may have been born with some natural talent. But it was really up to them to take the reins and say, I want to do it. So, you know, how do I get better at it. And it's through practice. So the idea again, of taking action, practicing, identifying, because again, the more you practice, the more you identify as the whatever it is you want to be.

Amy Isaman 18:47
Yeah. And back to the very beginning, you have to do the thing to be the thing.

Yong Pratt 18:50
Yeah, I love to do the thing to be the thing. I need to print it out.

Amy Isaman 18:55
There's my profound statement.

Yong Pratt 18:55
I love that. So I want to jump into talking about writing. I know, the other day, I saw a post on your Instagram feed about journaling. And I responded back saying I've tried journaling in the past, I've done it different ways. And you came back and said, Well, maybe you just need to do a different medium. So when it comes to things like journaling, is it for everyone? Can everyone do it? Are there steps to get better at it?

Amy Isaman 19:28
I think it depends on your intention with your journaling practice. There are so many different ways to think about journaling. You know, Julia Cameron teaches morning pages. She wrote The Artists Way. Where you know, every morning you get up and you write three pages to kind of clear your brain. It's almost like a brain dump kind of thing. A lot of people teach, you know, asking questions and answering questions and using prompts. I don't particularly care for that. How I teach journaling or journal myself is more kind of a match between morning pages free writing and getting things out, it is the pages of my journal where I get most of my ideas. If I'm, you know, stuck on something in a story or book, I'll write about it, or I won't even write about it. And just the answers will come to me as I'm writing about some other random thing. So I think, for me, it is an active, it's a form of active meditation. So it gets me into a quiet space, where part of my brain is kind of busy with my hand, and you know, writing the act of writing. And the quieter part of my brain is not so quiet, but sort of busily working and I come up with ideas. It's almost like yeah, like I said, like an act of meditation. And that's what I suggested to you, you know, you post on Instagram, lots of pictures of your walks, and how inspired you feel after movement, and you're a dancer. So again, for you, that's almost an act of meditation, right, a walking meditation. And I think, for me journaling is that connecting that that quiet time to connect with my inner wisdom. And if you do that through movement, as opposed to on the page, then do that through movement. Do that with a walking meditation, or go dance with, you know, an active meditation, the the intention to me for journaling, or to write in my journal, it's to connect with that inner wisdom, that sort of that sense of where I find answers where ideas come from that that source within myself, that doesn't always appear when I'm super busy and super active. And, you know, I have to quiet down. But often meditation, just sitting in meditation can be challenging for me, I actually went on a meditation retreat with my sister, and we sat for, like, five days. Wow, it was hard. It was. But it took days for me to get to a space where I could feel like I could really drop into just a sitting meditation on my journal, I can do much more quickly, as I'm writing, because it's a natural thing for me. I don't know that, you know, people, oh, you ever been to a journal? I don't know. I don't think so. I think you need to find what works for you. How do you access that inner wisdom within you, whether that's walking, or movement, or writing or sitting in silent meditation, or guided meditation, do what works for you.

Yong Pratt 22:36
And when you shared that with me that just do what works for you, and you suggest just, you know, doing what I'm already doing. And I've always just overlooked that, because I have always heard, you know, journaling is so great, really is so, the best way to do this. And, and so I was always feeling deflated when it came to journaling. So when you said I failed there something else there's, there's proof that I'm just not good at this thing. And, you know, I didn't want to ever claim that. But yet, I kept seeing this pattern every time I would start journaling. So when you say that I just felt like this weight off my shoulders, because it's like, oh, that's true. You know, and I talk about this in different ways in my business, too. But I just didn't think about this particular problem as you having a different result that I thought I needed to get. So that was that was he was enlightening for me. So I want to thank you for that. Because it just, it just opened up so much space to to breathe and say, Oh, that's right, we get to choose our own journey and what works for one person may not work for another. So he was just evidence that's always been there. But you put it into words. So thank you.

Yong Pratt 23:41
Oh, boy, you're very, you're very welcome. I think we get so caught up. And there's so many things out there. Like, you have to have a morning routine. And, you know, if you your morning routine has to look like this. And and Well, you know what? No, it doesn't. And you can have a really phenomenal day without a morning routine. Like maybe you have, you know, your quiet time. I think it's important. Yes, to connect with yourself at some point during the day. But that might be on a walk every afternoon at three and coming home and having a cup of tea or you know, whatever it is. I think that there's you know, when we have so much access to so much information, and then people kind of glom on to these ideas that there is the one way to do the thing. And that's, that's not in fact, true. And that one way might work for millions of people. That is awesome. But it also might not work for another million people who are like, Well wait, now I feel like a loser because you know, journaling doesn't work for me or, you know, meditation doesn't work for me. I you know, whatever it is and certainly on everything I would say give it a go practice it. Because you don't I mean, nobody can sit down and play the piano perfectly on the first try. like nobody can sit down and meditate perfectly on the first try. It's a practice, right? So but find the practice that works for you and then practice your practice. Does that make sense?

Yong Pratt 25:08
Practice your practice? Yes, yes,

Amy Isaman 25:10
Find a practice that works for you. And then practice.

Yong Pratt 25:13
Yeah, and the idea that what works for one person isn't going to necessarily work for you, it could you could take parts of things. And that really is the whole idea about this season of the podcast. It's really about knowing and hearing stories from fellow entrepreneurs, who are doing things in their own way that work for them. And you know, that the process of discovery, those things that actually work and, and going on that journey, because really, at the end of the day, building a business is just this great journey that we get to have in life. And there's so many ways to do it. So even something so simple as having a morning routine, or not having a morning routine, finding those things that work for you, and then move on. I think that's something really important we forget, in the minutiae of everyday because we're so busy doing the thing, and it's so easy to be down on ourselves. But when we let go of that outcome, whatever it is, that's where the true freedom comes in being an entrepreneur, especially.

Amy Isaman 26:10
I agree, I agree, when we let go the outcome. When we're open to playing and trying things our way and doing what feels really good to us. And certainly there are, you know, it's business like you can do business this way, there are certain foundational practices, but, but really, when it comes to like marketing yourself, and putting yourself out there, and all those kinds of scary things, there are so many ways to do it, that feel really good to you. Even though there's about a bazillion people out there saying you have to do this thing this way. You know.

Yong Pratt 26:38
It's so easy with things like social media to go look at those things and feel inept, because we're not doing it like that we're not having the kind of success. So, you know, I feel like social media, to some extent, is a double-edged sword, because it's great for building connections and getting to know people and seeing a different side of them. It's not just all business. But at the same time, it's so easy for us to get swayed to thinking things have to be so rigid in our lives.

Amy Isaman 27:06
Yeah, and it can be intimidating. And then then that even the social media like oh, I'm not creative. I can't think of what to put out there. I can't think you know,

Yong Pratt 27:13
Yeah, yeah. It's a whole downward spiral. We start going in thinking those thoughts for sure. So speaking of writing, I want to ask you, if you could share your writing process, because I know everyone, when it comes to creating content, you're a writer, you, you create beautiful books, you do a lot of creative things, when it comes to creating a book, is there a particular process that you like to go through to get your mind and your body ready to, to be a channel or a vessel for all those creative thoughts to get to the paper.

Amy Isaman 27:46
And the writing process, I've always struggled with that idea of the writing process. As an English teacher, you know, we had to have a poster in our classrooms are required by the school district or the state to have the writing process, post it, the one and the one, the one writing process. And the I think it's really different for everyone. And for me, how I write is different actually, kind of depending on the genre, of what I'm writing what I'm doing a lot of times for like social media posts, or blog posts or podcasts, I will just get hit with an idea and scribble it down in my journal. Or if I'm at my computer, script, something out really quick or an outline on, you know, Google Doc, or whatever, and it's good. Or if I'm on a walk, I'll use otter.ai and just talk about most of those things. I just kind of go with the ideas as they come sort of more short-form writing, like a blog post, podcast, social media post. When it comes to books, I generally have an idea I start with plot, which is kind of backwards. Actually the interview that came out on my podcast today, she's totally character driven. And it was kind of interesting to talk to her. And I think a lot of writers are they come up with the character first and really develop these characters, and then are like, oh, what's it? No, no, what happens to this person? Whereas I tend to come up with an idea like, what if, what if, and then the characters kind of come to me. I do tend to plan out and plot the major points of my novels. I know the beginning, I know, some of the big midpoint parts and I roughly know the ending so I know where I'm writing. And then as I write, I do a much more detailed outline. Kind of a few chapters ahead of myself, like all like, like outline out very closely like four or five chapters or scenes and then kind of write those and then Okay, well what happens where do those go, because as I'm writing, things will happen or characters will say things or a character will do something or Something that I wasn't expecting at all. I'm like, oh God, Where'd that come from? And you learn to sort of trust that and just kind of go with it that this character is. This sounds weird, but I think writers, fiction writers know what I'm talking about that that characters sort of become their own people, and they do their own thing. Like, you know, you're you're a parent of teenagers, teenagers, all of a sudden, they do a thing. And you're like, What the heck? Where did that come? Who are you? And that's why characters do the same thing. And I've literally had to even you know, as I'm, if I'm working on a on a book or a story, a character's will start, like, I can interview him kind of in my I've had to pull over and start like almost taking dictation, they just start sort of talking. And telling me Well, that's not what I would do in this situation, this is what I'm gonna do in this situation. And that, is that, okay, really well, why why is that? Well, that's because this happened when I was little, and it's weird, but they be kind of become real, a little bit. And then you just sort of write the story that they that they are in. So I don't know how to like, really sure that that's a process. And that's kind of the problem with the writing process. People are like, okay, the right, I have to do my pre-writing, and I have to outline everything. And then I have to sit down and have to start at the beginning. And then we're going to go through, and it's it's much more fluid, and freeing, then how writing is taught in the traditional educational setting, which is kind of a trap. It doesn't work.

Amy Isaman 31:38
Yeah. And that's really what I wanted to get to the heart of. The thing that I love hearing how people create content and create things like books, because everyone has a different process, you know, the plot versus the character versus all these things. So again, just going back and thinking about, there's so many different ways to do it. So hearing how other people do it, I find so much inspiration in that, because it makes me think about things in a new way to about Oh, is there? Is there a story? Is there something I can share with that. So really just diving into everyone's process is just so fascinating for me to hear all the nuances. And like you said, it's much more fluid than most of us were taught. So I think we spend a lot of time really remembering the lessons we learned in school, trying to do it like that, and we get stuck, because that's not the process that works for us.

Amy Isaman 32:29
100% 100%. When I was teaching, I would never like I would ask the kids like, Okay, how many of you guys, if I assigned like a pre writing assignment, like you have to outline it? How many of you guys will do that? After that you're done with writing your essay? And well over half the kids would raise their hands. Yeah. Like, you know, I'm not gonna sign that just so you can like, check. And then have you do this thing to check the box that you did the thing, even though it was totally not helpful for you. So, you know, a lot of prewriting actually, some of my favorite sort of prewriting prep writing is talking with my writing partner, my critique partner, and we kept brainstorm sessions, and just sit there with our notebooks open and throw ideas out there. And oh, well, this guy. Okay, well, what about that? So no, that's not gonna work? I think her job is this. No, no, we've had three characters be librarians lately. You can't do that. Or you know, whatever it is. But talking it out. And you know, people say, Oh, I get writer's block. But talkers block. I've never heard of talkers block, right.

Yong Pratt 33:30
Yeah, that's so interesting. So it brings up a good point about having someone in our lives that we can bounce ideas off of, for certain projects, like having having somebody you who's a fellow author, and you talk things out together. That's hugely beneficial. And I think as women, we sometimes don't like to ask for that help or ask someone to step into a role like that. So if people are out there listening, and they're thinking, Okay, I can really use somebody to bounce ideas off of work, or talk to somebody about things. Can you give us some tips on finding the right people to help us move forward with projects?

Amy Isaman 34:08
Yeah, absolutely.I think I have several different creative thinking partnerships is what I would call them. And I have my writing partner, my critique partner, and obviously, we work on our fiction together. I also have some other groups that I have entrepreneur partnerships. And you know, you and I have gotten together and brainstormed and talked about that. But I do have one friend that we talk weekly, about different ideas and bouncing ideas off of. And then I have another local group of women that I get together with to pretty much monthly and we kind of talk about big, bigger ideas, longer range goals. And I think it's crucial. And I think how you start is there's a couple different ways to approach it. Think about who you might want to work with, whether it's another entrepreneur or I think sometimes it can be very beneficial to have thinking partners who are outside of your actual area, because they have different perspectives that they can offer. And if they come at things from a different way or a different angle, they can offer some different ways for you to think about different things. So but think about somebody who or people who, yeah, not necessarily in the same field, but who would want to meet with you regularly. And then ask my one group here, I, you know, this woman called me, she said, Amy, I, I've always liked you. I met her in a book club years ago, kind of like you like, you know, this was sort of in and out of my life. And she said, I want to have a thinking thinking group, just a group of women that I can get together and talk kind of big ideas with, are you interested? Absolutely. So you can just start it, you know, reach out to people and say, Hey, you know, I'm putting this together, I want to create something in partnerships. And let's try it for a couple months, whether you talk weekly, or every other week or monthly, set up some guidelines, everybody gets to talk for 15 minutes, ask questions. You know, I like a meeting like an official meeting in all of my thinking and partnerships. We have almost an agenda, like, this is how this works. So everybody gets their time and their questions and their they get to be heard. And they also get to sharing, we get to help each other sort of problem solve and brainstorm. And they're incredibly helpful. But I think the first thing is to be intentional about them. Actually, I taught a workshop about on this with my one friend who were in a thinking partnership with and she called a couple weeks ago, and she said, I just wanted to let you know, we taught this workshop last January pre pandemic. And she had talked to several of the women in this that were, I think there are 16 to 17 people in this live workshop. And they had set up thinking creative and creative thinking groups and partnerships, and they were still going and loving loving it. So it is really, really helpful. And it provides connection and it provides. It's it's creative thinking it it deepens your own creativity. So I think be intentional. Think about who you want to maybe work with, and then invite them.

Yong Pratt 37:14
Yes, invite them. The action part, right yet you got to be the thing. We're back to that whole idea again. So Amy, I want to make sure that when people are listening, and they're thinking I need to learn more from Amy, I want to learn more about thinking partnerships or be a better writer or journaling. Where can they find you? And what will they find when they get there?

Amy Isaman 37:35
Where can they find me? They can find me at my website, www.amyisaman.com. It's AmyIsAMan.com and I also have my podcast, Dear Creativity: Let's Play. And I do have an episode and I don't know the episode it's in the 20s I think somewhere on creative thinking partnerships and the value of collaborations in your creative thinking and pushing your thinking and how to set those up and have some more details on that. And so Dear Creativity: Let's Play is in any of the you know podcast directories and online I www. amyisaman.com and mostly over on Instagram lately @amyisamancreative, Facebook

Yong Pratt 38:15
So good! And I think you have some some new books coming out this year right?

Amy Isaman 38:19
I do. I actually well I have a brand new one and a coming out in February called Cold Hard Cache and it is a second in a series but I ended up pulling the first one of that series because I didn't. I wrote the first one without really planning on writing the second one and then I wrote the second one and realized that the first one like I had needed some editing to match. So that was a live and learn experience when you're self publishing you know oops. So they're both coming out read get the first one will be getting re-released with a new cover and a new title called, In the Cards and at the end of this month and then the second one cold hard cash will be coming out the beginning of February and they are it's like Nancy Drew grew up. Trisha Seaver is the main character and she's, it's it's just like mystery kind of fun. Mystery women's fiction. Nothing.

Yong Pratt 39:16
So good.

Amy Isaman 39:16
Am I? Yeah, so more, not more novels are coming out. And then I'll be writing a sequel to my first novel after that.

Yong Pratt 39:24
So, so much good stuff coming out. Holy smokes! So yeah, definitely come over to today's show notes just at www.YongPratt.com. Search up Amy's name. All the links she shared with us today will be there. I know I saw the cover of your of the newly released or the re-edited book and I was surprised it was gonna be a new title because I read I think all of your your fiction books so I have to go back and now reread to reread the edited book and then of course we the sequl and the sequel to your other book as well. So Oh my goodness..

Amy Isaman 39:59
So thank you. Yes. It's It's fun. It's a it's fun. And it's fun to work with writers too, and get their stories out. And I've been having a really good time with that. Amazing.

Yong Pratt 40:09
So yeah, if you're listening and you need some help with writing your creativity or ideation and really figuring out, you know which direction to go, Amy is your girl for sure. She helped me so many times figure out some, some some things that I was stuck on and was so great to have somebody on the other side say, Well, what about this? And what about this and ask those really important questions because we sometimes aren't hard enough on ourselves to ask the right questions. So having someone like me, who can lead you through her process of asking questions, to get to where you want to go, is hugely valuable. So Amy, I want to thank you so much for saying yes to this interview. I'm so glad our paths reconnected a couple years ago, and we've been able to do fun things like punk podcasting together. Thank you for being here and sharing today.

Yong Pratt 40:54
Well, thank you so much for having me on. This has been really fun.

Yong Pratt 40:57
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members, come share your biggest takeaways and a-has, plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

 

 


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Tapping Into Your Real Self Through Play Part 2

Tapping Into Your Real Self Through Play Part 2

[0:01] Today on the podcast, I have part number two of my interview with Jeff Harry, a play expert. And in this portion of the interview, Jeff is going to walk us through some choices we can make, and some actions we can take in order to cultivate more play into our everyday lives. If you haven’t already listened to Part Number one, I would highly encourage you to go back and listen to that episode first, so that you get the very most out of this episode. It was number 330. And you can find that that YongPratt.com/330  or come on over into the Arena of Awesome where you can see the video version of this interview.

 

[1:43]  What happens inside of our brains and in our bodies when we play? 

 

[4:20] Einstein Time and the Gay Hendricks’ Zones of Work

 

For more on the Zones of Work check out Gay Hendricks’ books, The Big Leap & The Joy of Genius 

 

[6:02] Origins of the 8-hour workday and why it’s counterproductive 

 

[0:33]  “The work that we should be doing is the work that makes us most alive. Let’s focus on that. Because that is actually the stuff that we need in this world right now.” – Jeff Harry

 

[11:51] How billion-dollar ventures are coming out of play from big corporations lite Google and Zappos

 

Lessons from Tony Hsieh of Zappos: Company Culture is more important than just doing work and just being productive.

 

[12:55]  For the small businesses listening, how can they take these ideas and distill them down and help their companies by embracing this idea of allowing people to explore openly in an effort to build a bigger business? 

 

[13:21] Incorporating play into your business Step #1  

 

[13:59]  Incorporating play into your business Step #2  

 

[14:32] How the Buffalo Bills are gaining more fans through play

 

[14:58] How the Washington Post is gaining traction with Gen Z using play

 

[16:41] What to do when your inner critic rears its ugly head.

 

[20:45]  Content creation and Tik Tok

 

[21:00] “What I love about it Tik Tok is that it’s one of the only social media platforms where there are people playing.” – Jeff Harry

 

[22:26] “The reason why I make Tic Toks is because it primes my day in a positive way. It primes my day to see the world as play. And when I’m able to see the word world is play, then the sky’s the limit.” – Jeff Harry

 

[24:27] The question to ask yourself when something good happens

 

[25:23] Connect with Jeff on his website http://www.RediscoverYourPlay.dom OR on one of the following channels

 

Instagram

Tik Tok

YouTube

Medium

LinkedIn

 

[26:16]  Life lessons from Good Will Hunting

 

[27:50] “For each and every one of your listeners, you’re sitting on a winning lottery ticket. There is something magical and awesome about you, that you might be also scared to do but also know, this is what makes you come most alive.” – Jeff Harry  

 

“Don’t ask what the world needs, ask what makes you come alive.”  – Howard Thurman

 

“Are you ready to show up?” – Jeff Harry

 

NEXT WEEK’S GUEST: Amy Isaman. Author. Creativity and a Writing Coach that helps amazing people get their stories onto paper and publish those books. 

 

SHARE YOUR BIGGEST TAKEAWAYS

 

Let’s continue this conversation inside my Facebook community, the Arena for Awesome while it’s still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the arena, you’ll get access to me and I may even share content I don’t share anywhere else. 

 

Until next time, my friend, go out there today and Amplify your Awesome!

 

Read Full Transcript

Yong Pratt 0:01
Today on the podcast, I have part number two of my interview with Jeff Harry, A play expert. And in this portion of the interview, Jeff is going to walk us through some choices we can make, and some actions we can take in order to cultivate more play into our everyday lives. If you haven't already listened to Part Number one, I would highly encourage you to go back and listen to that episode first, so that you get the very most out of this episode. It was number 330. And you can find that that www.Yong Pratt.com/330 or come on over into the Arena of Awesome where you can see the video version of this interview. Okay, my friends, I'll catch you on the other side, enjoy.

Yong Pratt 0:45
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses program all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome.™

Yong Pratt 1:27
So I'm such a science nerd. So I want to know, when we're playing what happens inside of our brains and in our bodies, that helps us tap into creativity help us to silence that inner critic to help us to overcome some of those obstacles.

Jeff Harry 1:43
So what's happening when you go into a flow state, so usually your brains in a beta state and your prefrontal cortex, that's where your inner critic lies, that is probably the thing that's getting most in your way. But your inner critic is also there to protect you from all the dangers in the world. Right? That it's, it's it's important to be there, right. But then also now that we are dealing with caveman times and tigers, like it just runs amok. But what happens when you go from a beta state to a flow state, is you go through something called hypnofrontanality where a part of your prefrontal cortex actually shuts down. And this is why like time becomes distorted, and your inner critic starts to dissipate, and then you your implicit mind appears and you become highly creative. And then you get a shot of dopamine, and you can become very curious. And then instead of seeing the world in a very results oriented way, which a lot of adults This is where a lot of their suffering comes from, is like they're fixated on one result, right? And expectations are the thief of joy, right? Instead, when you're in a flow state, all of a sudden, all these possibilities are in front of you. All of these opportunities are in front of you. And you know, you felt this like when you've gone traveling. And you're in that that yes, and state where you're like, I'm going to ride this, I'm going to take this, I'm going to hop on this moped with this random stranger, they're going to take me to a deserted island. Now I'm at a party, oh my gosh, I'm at the best party in the world under, you know, the full moon, you know, singing with random strangers that are now my best friends. How did I get here? Because you were in a flow state, you're willing to say yes to stuff you're willing to be open. This is the magic, right? And when people are like, Well, that seems so woowoo Well, let me ask you, this is like, when have your plans ever worked out perfectly right? Like when has your linear plan? If I do a that I get to be do I get to see, like, if you look back at your life, nothing is linear. Nothing has, you could have never guessed how you would get there. Right? So why? Why are we planning what's so strict, instead of just being open to what the possibilities might bring? Because when you're doing that, that's when you can actually amplify your awesome.

Yong Pratt 4:00
So good. I love that you said it like that. And as you're explaining this in the flow state and what that feels like, I'm reminded of the idea of entering Einstein time, where you go into the state, everything is flowing, but you have more than enough time to do everything you want. And what you get at the end is far greater than anything you could have ever planned.

Jeff Harry 4:20
Yeah, yeah. And I think a lot of times, you know, if you think about it, even in business people are always trying to force it right like you got a grant and you got to you know, fight this but you know, as Gay Hendricks talks about this being your Zone of Genius. Like you have your Zone of Incompetence, which is things you're not good at. Zone of Competence, things that you're like average at. Zone of Excellence, which many people stay in, which is things you're really good at, but you like don't really care about it either way, but you like the admiration for it. So that's why you do it. Let a lot of people do a lot of their work in their Zone of Excellence, but zone of genius is the stuff where it's truly you. Where you forget about everything, you know, and you were just fully present. And and people you would be like, you know, I'll do this for free or I'll pay to do this because I enjoy doing this so much. And the more we can spend our time in our Zone of Genius, it actually has a ripple effect on all of our other work.

Yong Pratt 5:23
Yes, and I love the book by Gay Hendricks, the Zone of Genius, and Joy of Genius and all these things. I just think, again, from the outside perspective in society, it's the idea of giving ourselves permission or allowing for these playful things to occur during the day because they go against the norm. And I know one of the norms we talk a lot about is this eight hour work day and how it's really not a benefit to us. It's sort of a thing that actually harms us. Can you talk a little bit more about play during the day? And why eight hours in a day is probably too much.

Jeff Harry 6:02
Yes. Oh, I love that you asked this question. So I was fascinated recently, with the eight hour workday. I was like, why do we do eight hours of work a day, like who came up with this? So I did some research. And I found out that Welsh labor activists, Robert Irwin, who was also a business owner, created the eight hour workday back in 1817 1870, right, or 203 years ago, and it was eight hours of work eight hours of leisure, eight hours of sleep, like that was the logic behind it? Well, guess what, no one touched it, no one implemented it, you know, for 100, over 100 years, you know, basically, people were working everyone 12 to 15 hours, then then the Great Depression hit and Henry Ford could not get any staff to come to assembly line because they were dying on the assembly line. So he reduced the hours from 12 to 15 hours, down to eight hours to attract more people. And then he doubled everyone's salary, which caused a ruckus in the car industry, and just the industries in general, because I What are we doing, we you know, we want to squeeze as much out of people as possible, but he was just like, that's not helpful. And he found that people were more productive, and he made more money with them working less, but doing good work, right? Since then, since 1926, 94 years, nothing has changed. No one has questioned why we do eight hours a day. Yet studies have found that most people cannot focus for more than two hours and 53 minutes in a given day, they cannot be productive for more than that time. Maybe someone is, uh, you know, it, excels and they can focus for three to four hours or four to five hours. But it's just not natural for us to be focused for that long period of time. Yet, our our day, our workday is extended now to 8.8 hours, according to the Bureau of Labor Statistics. So my question to people is, what are we doing for 5.8 hours? Like, what are people doing, and what they're doing are really dumb meetings. I'm looking for other jobs, making busy work, a lot of people are doing a lot of BS work to justify their job, you know, or they're on social media, or they're like figuring out other things to do besides work, like 85% of people right now are disengaged at work. That study was done before COVID. So just imagine how many people are sitting at home right now being like, I don't want to wear at work anymore. I don't want to go back to normal. My manager wants me to go back to normal, but I don't like normal like, like normal sucked. Like I commuted two hours a day. And you know, like a lot of people were in their car, like what average amount of travel was like, eight years of your life in commutes. So it's just like, what are we doing? Like the way we're even approaching work is so wrong. So if you only have three focused hours that you can do your work? Wouldn't you want your staff to be doing the work that they do best? You know, so I challenged people all the time team leaders, hey, you only have three to four good hours per day to ask your staff. Why did you ask them about the staff that your staff about the work they love to do most? The work where they forget about time that flow state work? Ask them what percentage of work do you currently do that? Is that work? Oh, it's only 10%. You only talk to staff? I mean, you only talk to people and connect only 10% of the time. Can we increase that to 15%? Because maybe that's just one extra hour a week because studies found that if you allow people to do that flow work, it again has a ripple effect that that makes you highly productive and all the other work that people usually do like to do

Yong Pratt 10:02
Such good statistics that it's hard to believe that for so long we've been in this, this habit of doing the eight hour workday. And now there's 8.8, I would almost venture to say it's longer in the sense that so many people are taking work home. They're multitasking. They're watching TV shows with their kids, and they're checking their work email, or responding to an email, or finishing up that proposal before the next day. They're not even leaving work at work. So we're probably closer to that 12 hour workday that started off right getting Right.

Jeff Harry 10:33
Right. And yeah, yeah, and we're in the thing is, is we're not doing good work. Now, that's not good work. Right. And then again, another big regret of the dying is I work too much. So it's just like, what are we doing? Like, you know, instead, we should be doing less work. But the work that we should be doing is the work that makes us most alive, let's focus on that. Because that is actually the stuff that we need in this world right now.

Yong Pratt 11:03
Yeah. And when you're most alive, and you're getting paid to be you and do what you're really good at. That's the sweet spot that we're all striving to get to. And so for those of you listening, think about what your business could look like. If you know that people could only focus for three or four hours a day, including your staff, how could you rearrange the tasks that they are doing right now or that you're doing so that everyone stays the most productive by working less, and then by you, acknowledging the work your your VAs are doing or your your employees are doing? And you're saying, you know, I only want you to work this much time, because I want you to spend time with your family and do what you love to do and do something outside of work. I think the culture of companies could change drastically. And very quickly,

Unknown Speaker 11:51
Drastically. I mean, and let's talk about like how play is incorporated at work at some of the top organizations, right, like Google does the 20% rule, where they give their staff a fifth of their time to pursue whatever thing they're curious about, as long as it helps the business out. Right. That's their play. Well, guess what has come out of the Google 20% rule. Google Meet came out of that. Gmail kind of came out of that. Billion dollar ventures that Google has have come out of that specific thing. Or Tony Hsiea, who is like drastically missed from Zappos, same idea. He actually would pay people three grand to leave his company, because he only wanted people that actually wanted to be there that were like, willing to be nerdy, willing to be weird, like, willing to show up fully as themselves, you know, like, just do strange things all the time. Because he realized the culture is more important than just doing work and just being productive.

Yong Pratt 12:55
So I'm curious to know your thoughts on so we know what the bigger companies have done, we know that huge innovation has come from allowing their employees time to pursue their own interests, that will benefit the company. For the small businesses listening, how can they take these ideas and distill them down and help their companies by embracing this idea of allowing people to explore openly in an effort to build a bigger business?

Jeff Harry 13:21
Yeah, I think I think it's worth twofold. I think it's worth first looking at your day, like breaking down the inventory of your day and your staff stay and be like, what, how does it actually break down? What are they actually doing? What am I actually doing? And how much of that work either can be delegated? Or is just bs work? You know, like, like, that is not serving me? And where can I carve out more time each day to do my flow work to do the work that that makes me come most alive. So that would probably be the first thing that I would do.

Jeff Harry 13:59
The second thing is, I would give, you know, Tony Hsiea would do this a lot with his staff is he would empower them to be like, Listen, we have this problem. We have to get you know, this problem we have to deal with, you know, a solution we have to get to, but I'm open to you figuring out how to do it. I'm giving you all of the freedom and I'm empowering you to be the leader and figure this out and experiment and fail and give your staff the opportunity to just experiment with stuff and two examples of this.

Jeff Harry 14:32
[Example 1] is like the Buffalo Bills right now you know football team gave two of their I don't know if they're interns or whatever, but they gave to their interns, cameras, whatever. They wanted a whole floor and they were like you can make whatever Tic Toks you want as long as there are Buffalo Bills related. And these guys are having all this fun. And all of a sudden they're getting more Bills Fans because of these two guys, right.

Jeff Harry 14:58
[Example 2] Another thing the Washington Post a really boring paper, right? Like old paper has this one dude making weird videos on Tik Tok. And all of a sudden, these Gen Zers are like, what's this Washington Post, maybe I should check this out. Like, this is what's happening when you give people the freedom to have fun to play, to experiment to fail, we don't give enough time for our staff to actually fail, you know, and have fun with it. Because, you know, trust me, I've done it with building a huge business, it works. But you have to trust yourself that you don't need to know what the result is going to be. And just be willing to be open to creating the playground, so that people can play and create something awesome.

Yong Pratt 15:46
And again, that takes me back to this idea of trusting ourselves and listening, and not being tied to a certain outcome, but just trusting that if you follow this process, if you have fun, if you play during the day, you allow yourself and your staff to make mistakes and experiment and figure out fun new ways to do business. That's going to go a really long way, again, in creating that goodwill, and creating people who want to stay with your company, because people are so motivated by doing these things and, and being with companies that give them the opportunity to explore their interests that support their outside endeavors that give them an opportunity to to really be their best at work. And just imagine how your employees are going to react. If you start taking these little bits and chunks that have been shared. And you allow them just to experiment in play. How much more fun could the day be?

Jeff Harry 16:41
How much more fun could your culture be? Right? And and this, here's just one other suggestion that I think is really getting in the way of our awesome is, is that inner critic that I talked about earlier, you know, the one that's constantly trying to protect you. And I'll be quick with this. But, you know, if you want to address your inner critic, here are quick ways in which you can just deal with it directly. My friend Marsha Shandoor, told me all about naming your inner critic and the power of doing that. So guess what, next time, your inner critic shows up, and you'll know that it showed up because you're going to be feeling like crap. And you won't know why you're feeling like crap, but you're just feeling it, right? All of a sudden, I want you to do this, start writing down what your inner critic is saying, like, what what are you saying to yourself right now, like, I'm not going to be successful, I'm always going to be alone, my business is never gonna do well. You know, all the mean things. I'm an imposter, blah, blah, blah, write them all down on a piece of paper or type them out. However you want to do that, right? As soon as you write them down and start to look at the list and be like, who is saying this? Right? You know, what does this person look like? What does this person sound like? Is it my bully from third grade? Is it that person from a high school? Is it that teacher? Is it my uncle? Is it my parents? like who is this weird person that is saying all these mean things to me? Mine happens to be Gargamel right from the Smurfs. So when Gargamel shows up. Now, I can be like, Oh, hello Gargamel is like, yeah, you suck, you're never gonna be anything, you're never gonna be successful, you're gonna always be broke, blah, blah, blah, right. And what I do is, I either text my friend, Dana, and I'm like, Hey, Gargamel showed up. And simply by doing that, and shining a light, it actually quiets down, you know, or I address gargamel directly, and I'm like, wait a minute, am I going to be broke? Actually, my bank account looks pretty well. Oh, wait a minute, is my business is going to be successful. Actually, it's doing really successful. I just did something with the Department of Homeland Security. Gargamel. So you start responding back to it, you know, and then you're like, you know, it's not that bad. And then because Gargamel says like, okay, I'll get it. No, okay, sorry, I'm just gonna sit in the back seat, you know, but as long as we try to push our inner critic down, or even destroy it, instead of befriending it, and playing with it, it's going to come back with a vengeance over and over again. But the more we're able to acknowledge it, the more we're able to quiet that down. And once we quiet that down, then we can hear our inner child, our inner superhero, that's whispering all of that goodness that you've been looking for.

Yong Pratt 19:19
And that reminds me so much of kids, because you set these rules, and because they're kids, and they're curious, they want to break the rule. But if you just let them try it and do it, it quiets that critic are quiet that desire to want to do that thing, or to to live into that thing, because they've experienced it. So I love this idea of naming your inner critic because Yeah, and I want to know to like, come back and share with us what your inner critics name is, I'm going to take some time and figure out what mine is because I know I know what mine sounds like and and now that it's wintertime and the fireplace goes, I sometimes will just write it on paper and like crinkle it up and throw it in the fire or watch things burn. And that also is a great way to just sort of release that back out into the, to the atmosphere and, and

Jeff Harry 20:05
It's interesting too what the names of them like, you know, some of my clients names are like Frugal Frank, Tila Tequila. I ran an inner critic workshop, like, this is what I do a lot of times, and I remember someone coming up to me and they were like, I hate this workshop. And I was like, Oh, my, oh, why do you hate this workshop? Tell me more. And I and I had heard her speak in front of like the 100 people that were in the room. And she goes, because my inner critic is saying, I'm not good at being my inner critic. So it's like, it's like so meta, that you have multiple voices that are coming in. But if you simply acknowledge them, then you can address it so that you can pursue the darkness that is you.

Yong Pratt 20:45
So good. So you mentioned earlier that you love creating Tik Tok videos, I want to hear more about why you love Tik Tok, and how these Tik Tok creations are allowing you to connect with more people who need what you're offering in the world.

Jeff Harry 21:00
So what's fascinating, there's like a lot of criticism around Tik Tok. But what I love about it is it's one of the only social media platforms where there are people playing and being ridiculous on there. And then of course, you have your Instagram influences and all that. But like if you think of Instagram, it's all about being perfect. If you think of Facebook, it's all about you know, also being perfect on Twitter, it's all about arguing on LinkedIn, it's all about being professional, but then Tik Tok like people are acting a fool and they're not even sharing this with their, with their friends. Like they're like, this is my Tic Tok family. Don't tell anyone that I do this. Right? Now you have all these people that are being ridiculous, my friend 80s era and you got to follow her on Tik Tok like she's, she's an actress, and she hasn't been able to act because she's been living in Kansas City. She used to be an actress in Hollywood for such a long period of time, but then they moved to Kansas City in this not as many opportunities. But now Tik Tok has given her the freedom to, to recreate all these characters, and now she has like 10 different characters. And she's been putting them out in the world. And people love them. They're like, when is Marco Marconi coming back? When is this person coming back? Like she, you know, she has all these, she's, she's able to express and have such an impact on this world. You know, and like, I think like, 300,000 people now have seen her tiktoks Right, right. And she only has like, maybe 10 12,000 followers, but she's having this impact.

Jeff Harry 22:26
The reason why I make Tic Toks even though like Not a lot of people follow me is because it Prime's my day in a positive way. It Prime's my day to see the world as play. And when I'm able to see the word world is play, then sky's the limit right and then my friend Deserae. This is another exercise that's really fun. Deserae always asked me to ask myself the question, how can it get any better than this? So when something good happens, or you start the beginning of your day you go, how can it get any better than this? So I started my day by creating a Tic Toc. Whoo, how can it get any better than this? Then I hopped on a podcast with this guy, you know, Louis, who was a learning development guy. Oh, how can it get any better? This? Oh, he's Filipino? So we talked about you know, and he's a Golden State Warriors fan. Oh, how can I get even better than this? Oh, then I you know, I wrote this, like HR firm, you know, this, like huge dossier of like, what they could do to incorporate play into their into their company? Oh, how can it get any better than this? Now Yong and I are talking on this podcast? Oh, how can it get any better than this? You know, I get to brainstorm with my friend Lauren in a few about like, all these new ideas we want to do for organizations, how can it get any better than this. And when you constantly are asking yourself that with curiosity, you're stacking all those positive priming moments. Now, on the flip side, when you have a bad day, I challenged people that I challenge them that they didn't have a bad day that they had a bad moment. And then thoughts usually lasts between nine seconds and 90 seconds. So what happened is you had a bad moment. You ruminated about that bad moment, 1000 times over. And then when you finish ruminating about that bad moment, you will look for more bad moments, thus adding up to a bad day. But if you can simply flip it back and ask yourself the question with curiosity, how can it get any better than this? You can change your entire day, if not your entire life.

Yong Pratt 24:27
That's such a great question. And I may need some tutorials on Tik Tok because I I do have a Tik Tok account. And I put very little there. You make it sound like so much fun though that I want to start my day with Tik Tok and be crazy and silly and and then see what's going to get better. And I love that that shift in perspective, because I think sometimes that's all it takes by reframing our experiences and looking at the positive things are what what's happening that can help us really propel the day so we're going to reach the end. We really You just can be so joyful and grateful for the day we've had because it's been so awesome because we've expected it to be even more awesome with every experience.

Jeff Harry 25:07
Yes, absolutely.

Yong Pratt 25:09
So good, so good. So I want to make sure that people can connect with you follow you on Tik Tok, or come to your website. Where is the best place that they can go to find out more about you and the work you do and how you serve people?

Jeff Harry 25:23
Sure, so if you want to see my ridiculous videos, I'm at the handle Jeff, j-e-f-f h-a-r-r-y p-l-a-y-s and I'm on Tik, Tok, Instagram, YouTube, Medium, all those LinkedIn all at that handle. And then if you want to go to my website, it's www.RediscoverYourPlay.dom. Simply click the Let's Play button. I have a bunch of play experiments that I talked about on this. And then you can also hop on a call with me and we can figure out how you can kick ass in this world and Amplify Your Awesome™.

Yong Pratt 25:58
Yes. And before we wrap up before we hopped on the interview, we're talking about all sorts of fun things. We have such a good time before we even press play or press record on this episode. I'm reminded though because you said something that caught my interest about how you can goodwill hunt my listeners?

Jeff Harry 26:16
Yes. See, yes. So you know, you know the movie Good Will Hunting right? For a lot. But for a lot of people that don't. It's it? Well, it's first fascinating that Matt Damon and Ben Affleck created that movie, because they were getting no play from anyone. They couldn't get any roles. So they created their own. They created their own movie. That's how they got to become stars, because they made this right. So that's fascinating in and of itself, just playing. But what I loved about Goodwill Hunting was, so Matt Damon is a genius in the movie, and he can have any job he wants at anything tank where he'll make millions of dollars and be super successful. But at the end of the movie, he's working construction with his friend, Ben Affleck. And they're sitting at the construction site, you know, eating lunch, and Ben's like, you know, when are you going to take one of these, you know, high paying jobs, right? And that's like, Nah, I'm not not going to do any of that, um, you know. I'm going to work construction. We're going to raise our kids. We're going to watch them play baseball and Foley field. You know, that's just what I'm going to do. And Ben stops, and he goes, if I see you here in 20 years, I'm going to kill you. Like, I'm literally going to kill you. You know what he's like, what, what I owe it to myself. And he's like, No, you don't owe it to yourself, you owe it to me. And you owe it to everyone else at this construction site. They would give anything I mean, anything to have what you have. You're sitting on a winning lottery ticket, and you're too scared to cash that in.

Jeff Harry 27:50
And for each and every one of your listeners, you're sitting on a winning lottery ticket. You know, there is something magical and awesome about you, that you might be also scared to do but also know, this is what makes you come most alive. Right? That like I tie it to the Howard Thurman quote, you know, don't ask what the world needs, ask what makes you come alive because the world needs for more people to come alive. And the reason why is because when you show up, other people are waiting for you to show up so they can show up. So when Yong took the risk of, you know, to start that podcast, she gave all these other people permission to hop on her podcast and share their knowledge. And now I'm lucky enough to share and show up. So now you're hearing this. So now you have permission to show up. And there's countless people that are waiting for you to show up so they can do something amazing, and amplify their awesome in the world. So my question to you is, are you ready to show up?

Yong Pratt 29:01
Such a great way to wrap up this interview so beautifully said I literally have goosebumps. I'm getting a little teary-eyed because the way that you share that in the fact that every single listener out there has that something special inside, and there absolutely is somebody waiting for you to show up. So permission granted by yourself by us. Take that leap of faith. Get comfortable being uncomfortable and take those big actions so that you can live that life that you've only dreamed of. Jeff, I want to thank you so much from the bottom of my heart. I've had such an awesome time with you chatting and having fun, and making memories and sharing with others and reminding others of how valuable they are. So thank you for being here. Thank you for saying yes. And sharing everything that you do.

Jeff Harry 29:47
Thanks so much for having me. This was so much fun.

Yong Pratt 29:49
Oh my goodness. How much fun were these two interviews. I cannot wait to hear how you are incorporating play more into your everyday lives. You The tips and tools and action items Jeff shared on these two interviews. Next week I have another special guest for you. This guest is near and dear to my heart. She is someone that has been with me or has known me since pretty much the very, very beginning of my entrepreneurial journey. You've heard her name on several podcasts as she connects me with the most incredible people, including Jeff.

Yong Pratt 30:23
Next week we have for you Amy Isaman who is an author. She is a creative coach and a writing coach, and she helps amazing people get their stories onto paper and publish those books. I will catch you then. Cheers.

Yong Pratt 30:40
Thanks for tuning in, do the Amplify your Awesome™!. Let's continue this conversation inside my Facebook community Arena for Awesome while it's still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify your Awesome™!

 


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331 Amplify Your Awesome - Jeff Harry - Rediscover Your Play
Tapping Into Your Real Self Through Play Part 1

Tapping Into Your Real Self Through Play Part 1

[0:00] Do you ever wish you could have more fun in your business? If so, you’ll want to turn up the volume on this episode with our expert guest, Jeff Harry, as he explains the ins and outs of tapping into our real selves through play. 

 

[1:28] How Jeff and Yong Connected

 

[1:49] Jeff’s Origin Story – his life before becoming an expert on play

 

“I think a lot of times, we’re constantly looking for external validation. But really what we’re looking for is to claim our own self-worth.” – Jeff Harry

 

[8:19] “With every decision you make you either claim who you are, or you end up chasing your worth for the rest of your life.” – Viola Davis

 

[10:09] Jeff’s definition of play 

 

[11:28] “Don’t you want to get paid to be yourself?”  – Steven Worley

 

“Why wouldn’t we be focused on making more play in our lives?” – Jeff Harry

 

[13:00] How Jeff helps people that have lost play in their lives reclaim it

 

[16:03] Step 1 to rediscovering your play

 

[16:22]  Step 2 to rediscovering your play

 

[17:40]  Intuition + Your Inner Child + Inner Curiosity 

 

[19:37] Taking lessons from the dying 

 

[20:07] An exercise you can do today to discover your awesomeness 

 

[21:42] What are Tipsy Storms and why Jeff recommends them

 

[25:13] Come share your biggest takeaways, ahas, and watch the video version of this interview inside the Arena of Awesome.

 

NEXT WEEK

Be sure you’re subscribed to the podcast or are part of the Arena of Awesome so you don’t miss Part 2 of this interview, Tapping Into Your Real Self Through Play with Jeff Harry next week.

 

Read Full Transcript

Yong Pratt 0:00
Do you ever wish you could have more fun in your business? If so, you'll want to turn up the volume on this episode. Our guest today shows individuals and companies how to tap into their true selves, to feel their most happiest, and to address their most challenging issues through play. Jeff Harry, an international speaker, and a top 100 Hr Influencer of 2020 has been featured for his work on play in the New York Times, AJ plus SoulPancake, the San Francisco Chronicle and CNN. I, for one, cannot wait to dive into this interview about play.

Yong Pratt 0:40
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome!™

Yong Pratt 1:24
Welcome to the show, Jeff.

Jeff Harry 1:25
Oh, I'm so excited to talk about this.

Yong Pratt 1:28
Absolutely. And I'm so glad my friend our mutual friend Amy Iseman connected us so we can have this awesome conversation today.

Jeff Harry 1:37
Yeah, let's get into it. Okay,

Yong Pratt 1:39
So I want to know. I want you to take us back before you were working in this field of play. What did your life look like before? And how did you get into this particular field?

Jeff Harry 1:49
Yeah, so so I'll tell my origin story, right? So do you remember the movie Big?

Yong Pratt 1:56
I do.

Jeff Harry 1:57
So I saw that movie when I was in third grade. And he went and danced on a piano and then got offered a job at a toy company. And I didn't know that was a job in third grade. And I was like, that is what I'm going to do with for the rest of my life. That's just it. So I started writing toy companies in third grade. You know, by fifth grade, I was writing them on my word processor. And I was spamming before spam was the thing I was sending so many letters. And because of this, you know, by sophomore year, a toy company wrote me back told me to go into mechanical engineering. I should have never listened to them. But I did it anyway. And I kept going. And then I eventually got into the toy industry. I eventually got into my dream industry. And I don't know if you've ever gotten exactly what you wanted, and then been so disappointed when you get there. But like, that's what happened. I was in a cubicle and padded walls, and I'm like, Why are these walls padded? You know, no play. No fun, no adults that are having fun. No high fives. No toys. No kids, like I was like, we might as well have been selling microwaves or socks. So I'm like, What am I doing here? I remember leaving New York coming to the San Francisco Bay Area, you know, piddling around figuring out because I was going through my quarterlife crisis, right? Or I'm like 22, 23 and bumping into an organization that was teaching kids engineering with Lego, they were just playing for a living. And I was like, I want to do that. It only paid $150 a week, but I was like, they're playing. And that's what I want to do. I want to play. That's all I want to do. Right? So I worked with them. And then over the next 15 years, we grew the largest Lego inspired stem organization like in the US. But we did it by just playing by, we didn't have any clue what we were doing. We were making it up as we went along. We picked cities, because they thought we thought they were fun. We picked people because they were fun. We failed miserably and experimented all the time just trying things out. You know, because we were one of the first stem organizations back in like 2004 stem wasn't even a thing back then. So we're just trying stuff out all the time. And then we got the attention of Silicon Valley, you know, around like 2011 or some 2010, 2011. And they were like, hey, do you do team building events? And we're like, of course we do. Even though we didn't, we would just say yes to everything in words. And then for the next like seven to 10 years, maybe? Yeah, about that time. Um, you know, I worked with Facebook, Google, Adobe, you know, Netflix, all these top organizations in the world. And all of them talked about agility, and disruption and innovation and all these buzzwords, right. But when I was in those spaces, I was like you have not created a play full environment, a play oriented environment for people to actually take risks. You want them to think outside the box. But you've built the walls of the box so high that they can write even at these innovative organizations. So I created Rediscover Your Play, to combine positive psychology and play to address the bigger issues underlying that they were struggling with, like dealing with toxicity at work through play, how to have hard conversations, how to deal with office politics, how to talk about race and racism at work, how to deal with your inner critic, how to get your staff in flow, like all these issues that could be addressed, serious issues that could be addressed, but addressed through play.

Yong Pratt 5:40
I love this and before we talk about your definition of what play is, I'm curious to know, when you were little and you're in third grade, and you're writing these toy companies, and you're getting responses back? What was your family's response to that? Were they supportive? Did they wonder,

Jeff Harry 5:56
They just thought I was weird. You know, like, like Jeff wants to send more letters. Buy more stamps, you know. It keeps them busy, you know, he's not tearing up the house.

Yong Pratt 6:07
Well, I love that in a roundabout way. They were supportive by providing you with the tools, you needed to send these letters. So I really do like that. I'm always curious to know how people's childhoods shaped the way they are as business owners, because sometimes, you know, it's a direct reflection, reflection, sometimes it's the opposite way that they were raised. So I love that you had that support, and sort of the side by side way, you know, going through life.

Jeff Harry 6:30
Right, right. And don't get me wrong, like, my dad was a cardiologist. My mom is a nurse, like, you know, they pressured me to go into medicine, you know, when I and then I was like, Well, I don't want to go to medicine, I was like, I'll do mechanical engineering. And I probably did that for my father. But the whole time, I was like, I'm gonna be a toy designer, this is what I'm gonna do, you know. And actually, just to tie into this, because I think this is something that's interesting is, I remember, when I finally got the approval of my dad, it was maybe five or six years into building this Lego inspired stem organization. And all of a sudden, I'm making like six figures doing it, which I never thought that was even a possibility. I was getting paid $150 a week before that, right. But I remember, I felt really proud and really excited. And I was sharing this thing with him. And then all of a sudden, because I accepted that, like, I didn't actually need his approval anymore. That's what I felt his tone changed. And he started to talk to me as an equal. And I was like, wow, this is a fascinating thing. I think a lot of times, we're constantly looking for external validation. But really what we're looking for is like, for us to claim our own self worth.

Yong Pratt 7:44
Yeah, and that's such a subtle, subtle shift. And, but a really big distinction, when we can be comfortable in who we are, and be proud of the things we do and aren't always seeking for external validation from parents or from loved ones. That changes everything. So I love that you were able to now see eye to eye he could see what you were doing. Because you deeply loved and were passionate about what you were doing. That energy probably translated to him, and he probably felt what you were feeling. And I bet at that moment, he probably saw you in a whole new light.

Jeff Harry 8:19
Yeah. And I think of the Viola Davis quote, like, you know, with every decision you make you either claim who you are, or you end up chasing your worth for the rest of your life. How many people do you know chasing their worth? I always ask my clients like, Who are you trying to impress right now? Right? Like, if you're trying to impress someone that you won't care about in five years? Why are you trying to impress that person? We did that in high school? How did that work out? We don't care about those people in high school anymore. So what are we doing trying to impress people, when really what we should be focused on is like what impresses us like, what what makes me come most alive. I always reference the Howard Thurman quote, don't ask what the world needs. Ask what makes me come alive because what the world needs is for more people to come alive. So like, let's explore that and see where that takes us.

Yong Pratt 9:09
I love those quotes and I'll definitely have to go in and share those what I put together the Show Notes for this episode, because those are things people I think need to print out and put by their computers and look at every single day, because it's so easy for us to lose sight of those things. Getting really wrapped up in in getting stuff done being productive, doing more working longer hours. Tou know, hustling, struggling, doing things the hard way, when you know, you're sharing that when when you follow your passion, things happen. The money happens. This like joy happens. It is like magic and people probably who are listening may not believe that it's possible. However, this season of the podcast is really all about this. What are the different ways that you can show up as yourself the real self all of yourself in your business and really use those quality to propel your business forward.

Jeff Harry 10:02
Exactly, exactly.

Yong Pratt 10:05
So I want to know, how do you define play.

Jeff Harry 10:09
So I define play as any joyful act where you're fully present in the moment, where there is no purpose, there is no result. You don't have anxiety about the future, you don't have regrets about the past. You're just fully in the zone like fully in flow. And play can look like a drastic amount of things. I think a lot of people think like, is it hula hooping? Is it basketball? Is it sports, and it's just like, plays any joyful act, where you're like, I'm feeling like you're creating, right. And I and, and I give the example of a client of I had that was a lawyer that said, um, you know, I don't play I don't play at all, never play. And I was like, Well, what do you do? And she goes, I help businesses that hate each other, and people that hate each other, come to agreements on one thing, and I was like, oh, tell me more. And she was telling me, I was like, that's your play. So like, everyone's play is different. As long as like, you know, you're doing it because you forget about time, you know, you'd like, like, you would you would do this, even if you weren't getting paid to do it. Like that is what I see when I define play.

Yong Pratt 11:19
I love that. So it makes me think that there are literally no mistakes when it comes to play. Because everyone it looks different. Right?

Jeff Harry 11:28
Right. Right. And, and it's this idea that ties into what you said earlier, like my business mentor, Steven Worley says, you know, don't you want to get paid to be yourself? Like, isn't that at the end of the day, what we want to do, not our professional self, not like, you know, like this pretend self, but just you just paid to be you, right? And like, when you are in play, and you're really getting into flow, that is when you're producing your best work. So why, you know, and also, if you just think about, like the importance of play your favorite moments in your life, most of them, if not all of them are play moments. So why wouldn't we be focused on making more play in our lives?

Yong Pratt 12:08
Yes, so true. And again, because I think when we're kids play is a natural thing. But then we reach this, I don't know what it is a magical age, where society says, You don't get to play anymore. And I remember things from my childhood when it wasn't acceptable to play anymore. So I even even though I really wanted to play, I wanted to go do these things, because I enjoyed them. But they weren't realistic. They weren't productive. They weren't leading me to whatever goal I wanted to set. So I kind of neglected that part of myself for a very long time. And when I rediscovered it, it was it was like one of those, those aha moments where all the, you know, the spotlights are shutting down, the sun is shining. It's like, Oh, my gosh, this is this has been missing from my life. So how do you help people who are like me, who had been conditioned to think that place stops when you grow up? Whatever that looks like?

Jeff Harry 13:00
So that's a great question. So there is a moment when you left the playground, and then you never came back. Yeah. And we never even knew that was going to be our last time at the playground. So I first tell people to have a certain level of compassion for themselves, when it comes to the fact that they haven't played in a while. And when adults asked me like, Why do adults not play as much? I always tell them the answer 148,000 No's. And what I mean by that is, by the time you turn the age of 18, studies have found that you've heard the word no 140,000 times. On top of that, maybe you've only heard the word Yes, maybe eight to 10,000 times depending on how you were raised. So you're first dealing with all of that, right? Then you go to school as a kid, right? Where you're told to raise your hand, you're told to ask for permission all the time. And then parents and adults and teachers should on you all the time, like you should do this, you should do that you should major in this. They even tell this to you when you're six years old, and they're like, you know, what you shouldn't do when you grow up. And you're like, I'm six, like, Can I just be an astronaut right now? And they're like, No, I'm telling you what you need to do. You know, finally, you get out of those elementary school years, you get to your teen years, and we may not have had to deal with this as much as this generation. But you know, you're then constantly bombarded with media, or social media that is telling you that you're not enough, you know, and you get more information in a day telling you you're not enough, then people in the ninth 1950s got in a year.

Yong Pratt 14:38
Oh, my gosh.

Jeff Harry 14:39
All of this is happening, that you think about it. It is such a rebellious revolutionary act to play. Because again, people are telling you, you're too mischievious You're too much. You're too weird. Why do you have to do that? Why do you have to start a podcast? Why do you have to create a video like that doesn't make sense. Like it's not logical, right? So you're hearing all of that, that, like anything you do that is play oriented, that is you is really hard to do. So if you're doing that you should give yourself a ton of credit for fighting all of that, because that's all we're fighting, first and foremost. So like, we have to give ourselves a little, you know, a bit of compassion for that, you know, so then getting into the tangibles of like, how do we tap back into that play, is I learned this from my play mentor, Gwen Gordon, who would say, you cannot play while you're in an anxiety ridden state or an anger state, or, you know, you have to actually become you have to soothe yourself to a certain extent. And the way you learn how to soothe yourself is from the person that took care of you the most. So their nervous system and in a way you are adopting their nervous system, like how they took care of themselves is how they take care of you. So if you you know, like, if you have a little trauma, you have to also like, be able to recognize that and let go of that, right.

Jeff Harry 16:03
So first learn how to soothe yourself. So I, you know, I go in the shower, I have a ridiculous amount of ideas. When I'm in the shower. Other people go walking, they go running, other people do morning pages, write three pages in a row, other people dance, something where all of a sudden, you get a surge of ideas, and you're just like, I'm just fascinated, right?

Jeff Harry 16:22
Um, then the second step of that is, is I challenge people to get bored, which is really weird for a play person to say. But this is what I mean by get bored. I mean, block out, stop scrolling on social media, stop binge watching Netflix, and I'm not saying forever, I'm talking about one to two hours. And if you tell me you don't have enough time, I want you to look at your phone, because your phone says how long you've been on your phone that day. And it's the average I think I looked it up recently is, is about five hours, three to five hours. So you do have time, you know, and but you block out that noise because I know when I'm creating when I make I make a lot of tic Tock videos, when I've scrolled and watched a lot of Tik Tok videos. I don't want to create, because I just assume the world has already made everything. Have you ever felt that way you're like, well, everything's already been said. So there's no reason for me to say anything, right. But when you're not consuming when you're able to block that noise out, that's telling you to be someone else besides yourself, and you get super quiet and super bored. Think about when you were a kid, your best ideas came when you were bored, your most dangerous ideas. Also your best ideas. So you get super bored.

Jeff Harry 17:40
And then you start to strengthen the muscle of listening to your own intuition, your inner child, your inner curiosity, and then it's gonna whisper something to you really quietly. But it's gonna whisper something that is both gonna sound really exciting, but also really scary, because you're gonna have to step outside your comfort zone. And it's gonna whisper something like, create a video, start a podcast, email that person you've been putting off for six months, start that side business, you know, like, do that thing that you've been constantly wanting to do, but you're just like, I don't know, if I could do it, you know, you know, do do that. Follow that curiosity. And it takes you to some magical place that you didn't know we would take you to.

Yong Pratt 18:29
So good you, there's so much to unpack in that. And I want to just dive into the point that you made about getting quiet with yourself and hearing hearing yourself and just listening to yourself. Because I think part of the problem, I guess not a problem. But part of what we deal with as humans in society is, of course, the external expectation that we we get so accustomed to, to waiting for clues outside of us to take that next step to get uncomfortable. And those things that get us uncomfortable, are nowhere near how uncomfortable we could get if we just take that time to slow down and listen. So are you recommending that we do this on a daily basis? How often do you recommend blocking everything out? So you can just be with yourself?

Jeff Harry 19:15
Whenever you whenever you want whenever you want to get into that flow state. I mean, again, right, everyone playing with it yourself, see what like resonates with you. The whole point that I'm trying to communicate is we have to practice starting to listen to ourselves. We have not built that muscle up. We've built every other muscle to listen to everyone else.

Jeff Harry 19:37
And like let's learn from the dying. One of the top regrets of people on their deathbed is I wish I had the courage to live the life that I wanted to live, not the life that others expected of me. So people on their deathbed are warning us or telling us how to create our businesses how to do our how to live our lives. You know, let's learn from That right, you know, and then here's another challenge. And people are like, Oh, you know, well, I don't know, I can't get bored. It's too loud, blah, blah, blah, okay, fine.

Jeff Harry 20:07
Let's try another exercise that you can do with your friends, which makes it even more exciting. You know. So here's a challenge. And this is hard. But this is how you find out about your awesome is you reach out to three to five of your friends. And if you're running a business, maybe you reach out to your clients, because maybe you're close to them or your colleagues, but reach out to three to five people that you are closest to, and you're going to ask them these two questions. What value do I bring to your life? Like? And what I mean by that is like, why are we friends? Like, what do I do for you? Because I think a lot of times we don't know the value that we bring to people's lives. So what value do I bring to your life? And then the second question is, when have you seen me most a lot? And, and a different way of asking that would be like, when have you see me most creative, most playful? When if you see me at my most awesome, you know, when have you seen me most engaged most present? All of those fall under the question of what, when have you seen me come most alive? And what value do I bring to your life? And when you get the answers back? Oh, man, it's just so delicious. There's just so many ideas that they give you and they give you drastically different perspectives. When I did this exercise, that's how I got my the name of my organization, rediscover your play. Because people would be like, well, you helped me rediscover, you know, something I forgot about myself or someone else's, like you can be permission to play. And I kept hearing it over and over again, different ones that I was like, do I help people rediscover your play? And then people are like, yes, that's what you do. So boom, so so this is another practice you can do.

Jeff Harry 21:42
And then between you getting bored and listening to yourself, and all of these ideas, now you have like a plethora of ideas. And you're like, well, what am I supposed to do with all these? Well, I recommend the tipsy storm. That is where you hop on a zoom call with your with your really great friends. And maybe you get a little tipsy beforehand, little alcohol, chocolate, little ice cream, whatever you do to get into the zone. And then you brainstorm with your friends, how do I implement all these play ideas, and then you just write all of them down, you don't criticize him, just listen to all the ideas, you write them all down on a huge whiteboard or piece of paper, you know, and then you go to bed that night, you get over your hangover, whatever you're dealing with, right? Your chocolate, your chocolate hangover, you wake up in the morning, and you look at that list. And the thing that most resonates with you, you take action on that. And that is another way in which you can tap back into your play.

Yong Pratt 22:40
This idea of a tipsy storm is brilliant. So for those of you listening, if you can pause, I don't often ask you to pause these episodes. But if you could pause right now, go to your social media, take these questions and post them. I want you to come back to my website and share with us the feedback you get. Because I think you'll be pleasantly surprised or maybe overwhelmed with the amount of people who you probably haven't connected with a long time, they're going to come in voice their opinion. And maybe they've been silently watching you in the background, admiring what you do, and you don't even know it. But the fact that you're opening up this conversation, you're asking them for feedback, you're asking them when they've seen you at your best. People love to share their opinions. So I want you to pause, go to that and come right back.

Jeff Harry 23:25
Yes.

Yong Pratt 23:25
If you're not gonna pause, make a promise to yourself, at the end of this episode, you're literally going to pop over to whatever favorite platform you're on, go ask these questions. And we definitely want to hear the feedback because

Jeff Harry 23:38
it's exciting. And I'll say this, so so post the question of like, What value do I bring to your life and, and whenever you see me most live, so that you can get the feedback from social media and from those people. But I recommend when you're talking to your three to five closest friends call them. And the reason why I say call them is because you want to hear the energy coming back. And also, it's really difficult. It puts you it challenges you to like, hear all this love that is coming back to you all this great energy. I think you're like, Oh my gosh, you might even cry because you're like, Oh my gosh, this is what I do for people like I can't believe I do this. You know, so definitely call your closest friends. But also go ahead and post that on social media.

Yong Pratt 24:25
Yeah. And I think you know, you'll get a combination of a lot of different things. And I know even just yesterday, I was talking to a good friend and and we were talking about things and she said, Do you realize I've been waiting for years for you to create this thing and you just never have so I'm telling you now that I want this. Could you just do it? And I thought I said I think I've heard it through the years. I just wasn't in a place to receive it yet. But now that I'm receiving it and I acknowledge that she says okay, this is such a gift, use it. Yes. Listen to those close friends. Don't listen to the randos out there, but listen to Those close friends, let them fill you up, let them light you up, let them help you light your way to whatever next great thing that is going to be happening in your life. Yes, yes, yes.

Yong Pratt 25:13
So what did you think? Are you as excited as I am about adding more play and more fun to your everyday? If so, come show your biggest takeaways, and aha is inside the arena of awesome. You can also find there the video version of this podcast, you can see Jeff on camera, and you can check out his cool bow tie, as well as the fun things that he has in the background of this video to ensure that he gets to play every single day. Make sure you're subscribed to this podcast or are part of the arena of awesome so that you can catch part number two of my interview with Jeff Harry, as we dive deeper into tapping into your real self through play. I'll catch you next time. Cheers.

Yong Pratt 26:01
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members, come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend go out there today and Amplify Your Awesome™!

 


 

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Tapping into your real self through play - Yong Pratt - Jeff Harry
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