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Color Psychology and Visibility

Color Psychology and Visibility

[0:00] Discover the reasons behind our color rebrand and why it’s happening inside my Facebook Community, Arena of Awesome

 

[2:10] Meet today’s guest, Visibility and Publicity Expert, Michelle Lewis of Visibility Vixen

 

[2:53] The surprising results from digging into color psychology inside my FB Group

 

[3:22] “I don’t think color psychology is focused on enough in our industry. Things are so revolved around us being told to choose the expression of ourselves in our brand, especially with our color and this conversation is to totally contradict that.” – Michelle Lewis

 

[4:05] Michelle’s pre-business life in Hollywood

 

[5:22] The two sides to Hollywood, negativity, and believing the voices around us

 

[7:46] Why and how Michelle stopped listening to the voices outside herself that were dragging her down and shattering the Glass Dome 

 

“I believe we’ve built a dome around ourselves with other people’s thoughts, opinions, and negative statements. You really have to have the bravery to break down that dome and build something from the ground up. It’s not going to be easy. It’s about having the inner confidence to not care anymore what other people have to say or what their opinion of you is because you not only value yourself but your health too much.” – Michelle Lewis

 

[10:20] Working with her hubby and behind the scenes on how they met

 

[11:17] How business owners can embrace color and the psychology behind color to help us stand out and be more visible

 

“I think that color is such an important part, if not one of the most important parts of the visual brand.” – Michelle Lewis

 

“Color psychology is a really powerful strategy so that you can attract the right people.” – Michelle Lewis

 

[12:52] Returning to her film degree background, and natural medicine, and color frequency

 

“What helped me understand color was having a brand that wasn’t working and knowing that I had good things to offer. So it had to be something in the branding or in the marketing strategy.”                  – Michelle Lewis

 

“We have this delusion that our brand color is about us. It’s supposed to be about the ideal client.” – Michelle Lewis

 

[14:40] Why Michelle chose blue as her primary brand color and why you may want to as well

 

[16:56] The psychology of yellow (the new primary brand color here at Amplify Your Awesome) and how Yong’s 14-year old created a mood board to reflect the new colors

 

[19:31] What’s your perfect color? Take Michelle’s brand quiz at http://www.VisibilityVixen.com/colorquiz and them come share your results inside of the Arena of Awesome

 

[22:01] The surprising advice Michelle share on researching brand colors for yourself

 

“Color psychology drives a lot behind your brand, the products you create, and how you communicate with your customers.”  – Michelle Lewis

 

[23:28] Once you’ve taken the brand color quiz, here’s Michelle’s top tip on what to do next

 

[25:21] Come share your biggest takeaways and ahas from today’s episode with Michelle inside the Arena of Awesome. Share the results of your color quiz and get extra training from Yong every week inside the Arena

 

Coming up Next Week:

Behind the scenes and the messy middle inside Yong’s new experiment into joining the 5 am Club

Read Full Transcript

Yong Pratt 0:00
If you've been following along inside my Facebook community or on Instagram, about our new brand colors, and why we're choosing them, and the psychology behind these new colors, I know you're gonna dig today's episode. Because I have for us today, color expert, visibility expert, publicity expert, Michelle Lewis. Now, what's really cool about Michelle is that she combines the Hollywood techniques and brings them into the world of entrepreneurship in a really cool and fun way. I recently joined her membership and I have learned so much. Not only about color psychology, but really about being more visible, what we need, the assets we need to create, and how we can be more visible in a crowded market. It's been a really, really fun experience. And if you're curious to know more about that membership, I'm happy to answer any questions. Come on over inside my Facebook community, the Arena of Awesome, where you can ask questions. Continue the conversation. Find out more about color psychology. Find out what I've been sharing inside the group and getting your feedback on. Because inside that group, you actually get access to me every single week. I want you to turn up the volume on this episode! I cannot wait for your feedback and to find out how today's episode is going to impact you and your brand. I'll catch you on the other side.

Yong Pratt 1:26
Have you ever felt like there is something missing in your business, something holding you back from the success you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!.

Yong Pratt 2:10
Welcome back, Amplifiers! If you've ever been curious about why brands choose certain colors, and how color can be used to invite the right people into your world, I'm going to invite you to turn up the volume on today's episode because we have with us today, Michelle Lewis, who is a Visibility and Publicity expert and I recently learned from her about color psychology. I was blown away. My audience was blown away. They've even asked me a ton of questions. So I knew I had to have Michelle on the show. So Michelle, welcome.

Michelle Lewis 2:45
Hey, Yong. I'm so excited to be here. Thanks for inviting me. And I'm so excited that your audience is excited as I am about color psychology.

Yong Pratt 2:53
Yeah, you know, it was really surprising because I just kind of put some posts out there talking about new colors and being in this new space, and what color was I going to use. And people were really, really curious. So it got me thinking about, I wonder if people actually understand why they've chosen certain colors, how certain colors can really tell stories subconsciously to our audience. And I'm excited that we're going to talk all things color today.

Michelle Lewis 3:22
Me too. It's such an interesting topic. And it's one that I don't think is focused on enough in our industry. So things are so revolved around us being told to choose the expression of ourselves in our brand, especially with our color. So I think this will be a really interesting conversation to totally contradict that.

Yong Pratt 3:40
Absolutely. I think there's a lot of misinformation out there about colors. Before we get there, though, I do want to go back to the beginning of your story, because you have a really interesting story that started in Hollywood. You talk a lot about being invisible in this very visible world, and how you were able to make that transition. Can you take us back to before you were an online entrepreneur, and what life looked like?

Michelle Lewis 4:05
Absolutely. I grew up with parents that were in the film industry. My mom was a Casting Director. She retired when she had me and my dad was going up through the ranks of Second Assistant Director, First Assistant Director, Director and then Co-producer. So my teenage years were spent traveling a lot for movies, like Faceoff and Paycheck and Mission Impossible two and three. So we it was an interesting dichotomy and it taught me a lot and so that's what things look like and that's what I thought I was going to live and breathe because I love the film industry. So got my film degree, went back to work in television did that for about 10 years before moving into online entrepreneurship.

Yong Pratt 4:48
Wow. And and you know, when you when you share the story about being in Hollywood and being in the films, it sounds very dreamy. However, I don't think that's the real case. Right? Getting behind the story of the stories that we see on TV and film. What was that like being in an industry that's so focused on outwardly sort of appearances and being living into a role that the actor or the or the director is require you to be? What was that like?

Michelle Lewis 5:22
It's really interesting. I think there's two sides to Hollywood. And there's the side that's very much about images and figuring out who are we going to put in this movie, which is usually a math equation about how well they rank not just in the US, but all over the world. And that's really forced on image and presentation and who, you know, and all of that. And I was in a little bit of that what I was more so into was the behind the scenes stuff, and the crews and the camera department and the grips in the , AD department and transportation. And so I grew up with more of that family feel, which when I worked on my own TV shows, it was funny stuff, like, my mom always told me, okay, make friends with the grips in the transportation department, they'll take care of you. And it turned out when I worked for these shows, like, I'm thinking of Pretty Little Liars and Chuck, like they were, they were so wonderful. And they would come over and be like, okay, we have an extension cord right here. And we have this tarp here. So you can put your chair here and you know, do some work and stuff. So I had that wonderful feeling there. But whenever I tried to push to get on camera or to, you know, get my show made, and that that's when the negativity started coming in. And that's when I dealt with, like, you've probably heard acting coaches telling me that I was not pretty enough and too overweight to be on camera. And, you know, these were trusted friends who were also actors that knew my dad. So I believed them, which I shouldn't have done. So I think that there are two sides to Hollywood. There's the one side which is very family oriented. You know, my husband still works in the business and my dad, but then there's the side that can be very much into image and who you know, and I just wish that I would have had the strength I have now back then. Because I wouldn't have listened to all those voices like I did.

Yong Pratt 7:15
So I want to dive into getting to this place where you can stop listening to the voices, because I know, especially in the online space, there is a lot of pressure to look a certain way, be a certain way, show up a certain way. I know I felt that for years when I ran a brick-and-mortar. I tried to run it like somebody else, but it never quite clicked. How were you able to dig yourself out of that point where you were listening to all the outside influences and you finally said, You know what? I'm done? What did that look like?

Michelle Lewis 7:46
You know, my body started rebelling against me. I remember the last TV show I worked on and I I never felt well. I would come home and I spent a lot of time in tears. I was so miserable where I was at because you know, my show had been stolen. I was doing this to pay some bills, but I was so unhappy. And my husband finally sat down and said, okay, we can't do this anymore. You can't keep going like this, what else are you gonna do you have to find something else? Well, I was also dealing with, you know, some health issues that had come up. And so I had to figure out how to make that transition and how I could step out on my own. And I think if any of us are, whether it's your brick-and-mortar, your online business, your nine-to-five job, if you're in in a similar place. My advice would be you have to really sit down and figure out okay, what, what am I believing and what and I would actually write down in a list. What are the thoughts that I do believe about myself, and how many of them originated with me, it's going to be about 5% maybe the rest are going to be other people's voices and I like to call it shattering the glass dome. I believe we've built a dome around ourselves with other people's thoughts, opinions, you know, negative statements and so you really have to have the bravery to break down that dome and build something from the ground up it's not going to be easy, it's going to be scary and I don't care if you're even going back to the same job going in with that inner confidence that you just really don't care anymore what other people have to say or what their opinion of you yet is because you not only value yourself but your health too much. I think that's what really made the difference for me.

Yong Pratt 9:27
And interesting that for a lot of people yourself included that was those low points when we are when our bodies are failing. We're getting these signs and we're ignoring them for so long. And then all of a sudden we just kind of say you know what. Where your husband was able to help you and say no. No more. You know your health is too important. You are too important. Let's figure something else out. So having people on our teams in our corner cheering for us I think is you know so critical whether that's an online biz bestie a family member, a best friend from from growing up, whatever it is having that person I think, to see us for who we are, and know that what we have inside needs to be shared. And I think your husband did do so much justice in doing that saying, look, this is it. And I love seeing him on video with you. Because seeing you guys work together is so magical because most people don't get to experience that.

Michelle Lewis 10:20
Oh, it's so fun. We have such a great time. You know, that's how we met. We met on a show and I was a stand-in and he was a camera assistant. He was laying tape marks at my feet. And, you know, I had sworn off dating anyone in the industry ever again. But you know, he's a Minnesotan, he wore me down.

Yong Pratt 10:37
So funny, these love stories I know, when you least expected. I love hearing these stories on how people meet and how things progressed. And when you thought you're going to go one way you want another. And it's kind of like business though, too, because what you think sometimes, you're going to build may look entirely differently than you imagine, always, always so much better. So let's transition into colors and why brands choose certain colors, and how we as business owners can embrace color and the psychology behind color to help us stand out and be more visible.

Michelle Lewis 11:17
Absolutely. I think that color is such an important part, if not one of the most important parts of the visual brand. And we are instructed, at least I was in the beginning. Okay, let's dig into what makes you and what you want to project. And let's choose, you know, favorite color palettes. You're going to Pinterest and you're figuring out what feels like you. And I put so much time and effort into that and launched it to crickets. And so I know a lot of us deal with that. And it's frustrating. And it can be a little bit disempowering. And I've had quite a few conversations with colleagues of mine who are like, No, no, it's my favorite color. And I'm sticking to it. I'm like, Okay, well and if you want to maybe sprinkle in a couple of posts in this color, which focuses like we'll talk about what you want your ideal client to feel, just see what happens. And wouldn't you know it within a couple months, they do an entire rebrand, and people just love it. So I think it's a really powerful strategy so that you can attract the right people.

Yong Pratt 12:19
Right? I love that. Because I think, again, we're conditioned in this in business in the world, to associate colors with certain feelings about ourselves. And you said something on your website that your brand color has nothing to do with you. And I want to dive into that. Because once we let go of the colors we like and look at colors from behind the scenes and how they can react or, or impact somebody on a subconscious level. I want to go to that place where we can talk about the psychology of colors.

Michelle Lewis 12:52
Absolutely. I think what helped me understand this was having a brand that wasn't working and knowing that I had good things to offer. So it had to be something in the branding or in the marketing strategy. So I went back to the drawing board, I went back into my film degree background what I had seen on set and I also was studying natural medicine at the time. So I was learning a lot about color frequency and which plants absorb them and where it helps people in their body. It was really fascinating. So I just came up with this chart, like okay, what if yellow meant this to someone and red meant this to someone and purple meant this to someone and I just ran with it and decided that that's why I was going to rebrand myself with blue with the support of color of yellow. And that's when things totally changed. I thought, okay, like that's a fluke, right? Okay, well, let me try teaching a couple people this and see what happens. And it kept working and working and working. And I went, Okay, we've and then I decided to research. Okay, what is BusinessDictionary.com says the definition of branding. And it said focused on the consumers mind. And that's what it really opened up from you. I went, Oh my gosh, like we've all been under, in a way this delusion that our brand color is about us. And it's not like people are wasting time and wasting 1000s of dollars hiring these branding experts putting out a brand it's about them when it's not supposed to be about them. It's supposed to be about the ideal client.

Yong Pratt 14:22
Yeah, the ideal client. The end person. The end user, focusing on that person. And we do that when we create programs. But so little thought goes into it when we pick the colors. So let's talk about your your color is blue. So let's talk about what blue means and why somebody might choose blue for a primary color.

Michelle Lewis 14:40
Absolutely. I always recommend to use blue sparingly because this industry uses a lot of blue. So if you can use another color please do it will make you stand out more. But the reason why I chose blue is because the first thing when I'm thinking about my ideal client, whether they're just starting out in their business or they're a couple years in they're usually feeling pretty tired, pretty discouraged, pretty overwhelmed. They have done a lot of research, been in a lot of courses, memberships programs, but it just hasn't worked. So in my mind, I picture my ideal client, like laying on the couch with their laptop, just like, okay, like maybe one more month. And that's it. I just can't do this anymore. And so the first thing I need them to feel is a little bit of motivation to like sit up on the couch and go, Oh, well, that's interesting. Oh, I didn't think of it like that, and feel a little bit inspired. And so that happens in the blue family blue. Technically, in film, you would call it like the intellectual color or the detached color. But for online purposes, it's very much about social media trust. That's why you see, like, for example, Grey's Anatomy. Everyone's in blue scrubs, right, it represents trust. So for me, I knew that that was going to be a great color, it resonates in the heart and lungs, and mammary glands. So for me, it just was a really great fit for people to feel that like, okay, like I can breathe, I can try this one last ditch effort and see if it works for me.

Yong Pratt 16:13
So amazing. And I really appreciate that you tie in the different glands and the different body areas, because we all feel things in different places. So knowing what that feels like and where you want your target market your audience to feel like what what emotions you want them to feel, I really like that. So let's talk about this yellow color. So this, I took your brand quiz. And yellow was the one that I got. I actually took it several times. We can talk about that later. However, the first time I took the quiz was you know that the gut reaction, I got this color. And it's a color that I've been leaning into for a while, but I haven't finally, I haven't committed fully. So now I'm totally gonna be committing to this yellow color. Let's talk about yellow and why somebody might choose a yellow color.

Michelle Lewis 16:56
Yellow is one of my favorite colors to talk about. Because it is so powerful. I have two students that I'm thinking about who have moved over to yellow and one used it in a Human Design coaching business, which totally revolutionized her brand. Her name is Tiffani. Tiffani Purdi. And then the other one, she's actually in the lounge with you young and that is Marjolein Kok. And she is a financial strategy experts. So totally different fields. But what they both really wanted to focus on was giving people that sense of hope. Giving them a look into the future that could be different than the one that they have currently. And that's what yellow is so powerful in doing. It resonates in the pineal glands. And it really helps us be able to see ourselves differently in the future. So if you are wearing yellow, have yellow in your brand color, use your students are going to know that you're leading them somewhere somewhere really amazing and transformational. So that's why it's such a strong color. And on screen, it's seen as a as the cautionary color. Which is why when you're choosing your hex codes, you do need to be careful. That's why I like your that you're wearing a little bit of like a burnt yellow. I think that's really wise, the stronger you get with yellow, the more that people are going to be like, nyah, so you do have to be a little bit careful. But it's a fantastic color.

Yong Pratt 18:19
And it's one of my favorites. It has been for a long time. So it's been fun to dive into the hex codes. And interestingly enough, when I set out in the lounge, just a couple weeks ago, I was talking to my youngest daughter, who is being homeschooled now, so she has a little extra time on her hands. I was telling her about the colors and what they signified. And you know, she knows me really well. She knows who I want to help. And she made me this mood board. And the picture she chose I thought that is exactly what I want people to feel. And it was something that I couldn't do. I tried to do it myself, but I wasn't hitting the nail on the head really with it. And you know, in a few minutes, she picked this, this beautiful image. And it's a woman out in the field of sunflowers and she's jumping looking up at the sky, very hopeful, very joyful with this, you know, beautiful green in the flowers and this blue in the sky. And I thought Yes! That is exactly what I want to convey.

Michelle Lewis 19:14
That's awesome.

Yong Pratt 19:14
Sometimes it something outside of ourselves to to, to really help us to focus. So when you are advising people on choosing colors, I know you have a brand quiz. Can you tell us about a brand quiz? I'm sorry, the color quiz. Can you tell us a little bit more about what that is?

Michelle Lewis 19:31
Yes, absolutely. I had so many people ask me Well, what's my perfect color? What's my perfect color, especially when I would speak it took up so much time and energy to try to figure out what people needed. So I sat down and I made this quiz. I recommend taking it twice. Because sometimes the first time we take it we project kind of what we think we should say. Usually the second time can be more accurate. But this quiz is designed to help you really figure out what your client needs and what color is going to be most effective in alignment with your message. There are seven options. As those are the primary light spectrum colors. People sometimes are like, Well, why isn't pink in there, and it's like, Well, technically pink is not a light spectrum color that's visually visible, both in the light in the dark. It's a whole like scientific thing. But we can always talk about what it means. If you want to reach out to me on any social platform, I'm happy to go over it with you. But it is at VisibilityVixen.com/colorquiz. And if you want to take it, you can see a pretty good barometer of what might be the best color for you that's going to support your ideal client.

Yong Pratt 20:36
And it's so good. And I literally took it three times. And so interestingly enough, those were the three colors that ended up being in this perfect image that I wanted to convey to my audience. And so my secondary now is going to be this beautiful, like a green color. And as I'm recording right now, and looking out, it's not very green right now. But I know in the springtime, it'll be a little more green. And then of course, the blue sky. So I mean, everything that I hold dear. And I know we talked about not making it about ourselves. But really my brand is about tapping into your strengths, speaking your voice, really having the motivation, the inspiration to continue on to create that future self. So when I took this, I just sat back and thought, Wow, this is so powerful. And I knew that I needed more people to hear about this, because it really is just so often overlooked. And I think like you said, it's such a crucial part of helping our ideal client to feel a certain way, helping them to understand or love themselves at a deeper level, helping them to understand that we're taking them into this, this new space. And so all these colors working together, and the possibilities, really of these colors. That's the fun part. Because just like choosing a business and doing things your own way and not following the rules, the idea of picking these colors and choosing them to help your audience I think is just so profound.

Michelle Lewis 22:01
I appreciate that so much. I think it's amazing. I think that everyone should be able to if we're in an elevator together, and someone says, hey, why is your brand color orangez? You should be able to say exactly why. And that's so empowering. And it really drives a lot behind your brand and the products you create and how you communicate with your customers. And if you need any more time to research and see if this is true, I challenge you start watching commercials, especially if you if you watch Hulu, they're very strategic with their commercial placements and color psychology. I was watching a Popeye's commercial yesterday. And I noticed like, okay, they've always had a little bit of orange in their branding, but everything was orange, like, why are they choosing the balance color, and the guy comes on. And he's like, now with our new spice blend. It's perfectly balanced. I'm like, of course. So it's really interesting to watch that, and especially the medical commercials, they have the color psychology down. So you'll really start paying attention now that I've ruined everything.

Yong Pratt 23:04
You know, that really goes back to the whole your whole Hollywood background and bringing that into business and helping business owners to tap into things that were not really so available to them. So for that I thank you so much. So once people take this quiz, what is the one step that you would recommend taking next, after they've taken the quiz to help them really start to become more visible?

Michelle Lewis 23:28
I would start polling my audience. I would start putting my two top colors on and taking selfies in them and start putting it online and seeing what people's responses are. You're going to be really surprised at what people like what they respond to. And to them, it's going to make instant sense because they already know you. they're familiar with your posting and stuff. That color is amazing on you. Oh my gosh, that color is so you and you're going, no it's not. It's like it's you like you're my ideal client, but they're gonna have an emotional response and identify you with that color. So that would be my challenge. And I hope you'll let me know how it goes.

Yong Pratt 24:05
Well, absolutely. I did that just yesterday. I was in this new space. I wore a green color. And people in my group were like, oh, that color is so amazing. And I and I've worn this sweater before it wasn't like it was something brand new. But it was fascinating to understand it from a different perspective onto why they would they would resonate with that. So yes, for all of you out there, go take Michelle's quiz. I'm going to link it up in today's show notes. Because once you are empowered with that information and you understand how you show up in the world and how you can help your audience connect with you on an emotional subconscious level with color. I think you definitely are going to want to connect with Michelle further I know that I just joined her Visibility Lounge. I'm having an awesome time really going back through sort of the foundational things and it's been so fun for me to to really think about that future self right the yellow the future self and helping my clients move into that space. So Michelle, I want to thank you so much for your time. I appreciate your wealth of knowledge, and really opening our eyes to how color can really help us become more visible in this very crowded online space.

Michelle Lewis 25:16
Thanks for having me, this has been so much fun and good luck finding your new signature brain color.

Yong Pratt 25:21
So what did you think? Are you so excited about color psychology and what it could mean for your brand? I know for me personally, understanding the rationale and the psychology behind choosing new colors has been really, really powerful. And it's been so much fun interacting with all of you inside the Arena of Awesome, my Facebook community as you vote on colors and give feedback on this new brand. Because here, Amplify Your Awesome™, we're all about making you look really good. And by choosing these new brand colors, we know it's going to attract the right people and resonate with the right people who need us in their lives. It's a pretty awesome thing to watch unfold. And be sure to stick around for next week's episode because I'm gonna take you behind the scenes and show you the messy middle of my new experiment into joining the 5 am Club. I'll catch you then. Cheers.

Yong Pratt 26:22
Thanks for tuning in, do the Amplify Your Awesome™ Podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas. Plus, every week inside the Arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

 


Quotes & Images for Sharing

The Goldmine You Didn’t Know You Had

The Goldmine You Didn’t Know You Had

What if I told you that right now, at this moment in time, you were sitting on a literal Gold Mine???

Would you want to know more?

Where it was? How to unearth it? How to benefit from it?

Well, get your shovels and pickaxes ready my friend, because today, we’re diving deeper into a topic I talked about briefly on last week’s birthday and anniversary episode.

Hello from your Gold Mining Guide!

Hello, Amplifiers, and welcome to episode #322 of the Amplify Your Awesome™ Podcast. I’m your host, Yong Pratt, your very own Gold Mining Guide.

As always, I’m so grateful that you’re carving out time in your day to listen to this podcast. I know there are so many things you could be doing and listening to right now and I acknowledge your commitment and bravery to Amplifying Your Awesome!

I hope you’re as excited as I am to dive into the Gold Mine you didn’t even know you had?

The Significance of Gold Mining for Yong

Before we get there, I want to share a little bit about my great home state of Nevada.

More often than not, when I tell people I’m from Nevada, their thoughts immediately jump to Las Vegas. More specifically their thoughts jump right to the Las Vegas Strip and the otherworldly sights and experiences that can be enjoyed there.

I get it. 

Nevada’s a large state that’s often associated with gambling and entertainment. And while tourism does account for lots of revenue, mining contributes significantly. Gold production averages 5.5 million ounces per year!

NV is one of the top gold-producing regions in the world and produces more than 80 percent of the gold mined annually in the United States. If NV was a country, it would be the 6th largest producer of gold in the world.

The largest gold-mining complex in the world, Nevada Gold Mines, is local to me yet NV is still referred to as the silver state.

Why is Nevada still called the Silver State?

In the mid 19th century, silver was the driving force in our state’s economy and the discovery of the Comstock Lode in 1859 led to a Silver Rush. Interestly, many of the early silver mines yielded considerable amounts of gold indicating that our state was rich in resources.

It wasn’t until the 1970s when the price of gold started climbing that the mining of gold really took off. To this day, much of the gold mined in our state is not even visible to the naked eye. It’s actually the microscopic particles of gold that get recovered by various methods that collectively contribute to the total amount of gold produced by that state.

And that, my friend, brings us to your goldmine.

If you didn’t listen to last week’s episode, #321, and you’re not sure what I’m referring to when I talk about your goldmine it’s this:

The content you’ve already created – those blog posts, the videos, the podcast episodes you produce, your social media posts ARE a literal Gold Mine.

And sadly, so many entrepreneurs aren’t tapping into the gold that lies within their content.

The Myth of the ABC Content Philosophy

Most business owners, myself included, have subscribed to, or fallen prey to what I call the ABC Content Philosophy: The Always Be Creating Philosophy.

  • Publish every day they said.
  • Publish on every platform they said.
  • All you have to do to establish your expertise is Publish More they said.
  • And on and on and on like a hamster on a wheel. Always running. Always producing. 
  • Producing content just to produce it. 
  • Never taking the time to extract the gold and getting our money’s worth from our content we create.
  • Succumbing to the ABC content philosophy has led to exhaustion and burnout for so many business owners.

There is a Far better way to create content!

Remember earlier when I shared that most of the gold in Nevada cannot be seen by the naked eye?

That it’s microscopic?

It’s literally just like your content.

Each piece of content you create is equivalent to a Gold Nugget. 

However, that Gold Nugget contains lots of microscopic pieces of goodness or for this example, I’ll call Gold Flecks – think of these like an endless supply of glitter.

They’re the tiny pieces of wisdom that need to be magnified so that people can see them. You want to draw attention to the many different gold flecks to create more interest in your gold nuggets.

By sprinkling your Gold Flecks across your chosen platforms and then inviting people to take a look at your bigger Gold Nuggets, people have more opportunities to get to know you, to like you, to trust you, and even to invest in your programs, products, or services.

The even cooler thing is that you as the business owner, can use your imagination and put several gold nuggets together, in different ways to create a new or bigger offering – all without having to create new content all.the.time.

This, my friend, is the literal Gold Mine you didn’t even know you had!

And how cool would it be to unearth the gold in YOUR content and reap the benefits both physically and monetarily?

Ready to Unearth the Gold in Your Content?

  • To leave the ABC content philosophy behind for good.
  • To attract more of the right people just by sharing your gold flecks, your gold nuggets, and demonstrating who you are and what you stand for in the process?

This is exactly what I’m going to be sharing and teaching beginning mid March, on St. Patty’s Day to be more precise.

I couldn’t think of a more fitting day to lean into helping you build your very own Content Goldmine than St. Patty’s Day – a day all about finding a pot of gold at the end of a rainbow.

Your rainbow is only a few weeks away and I cannot wait to help you discover your pot of gold, Your Content Goldmine!

If you’re excited about tapping into your Content Goldmine, come on over to my FB community, the Arena of Awesome, while it’s still free and we’re accepting new members.

  • Tell me what you’re most excited about in regards to Your Content Goldmine.
  • Ask me your questions. 
  • Meet fellow Content Goldminers.
  • Tune in for weekly lives with me that I don’t share anywhere else.

It’s Time, My Friend!

Time to Amplify Your Awesome™ and dig deep into Your Content Gold Mine!

Before I wrap up, I want to give a big shout-out to the Visual Capitalist dot com for its infographic and information on gold in Nevada that I referred to for this episode.

Stay tuned because next week, you’re going to learn about color psychology with visibility and publicity expert, Michelle Lewis. 

Cheers!

Yong, Content Gold Miner

Wanna continue the conversation about the Goldmine You Didn’t Know You Had, get more free training from Yong, and get support from your fellow business owners?

The magic happens inside the Arena of Awesome, Yong’s FB Community. Request to join while new members are being accepted.

Read Full Transcript

Yong Pratt 0:00
Is it really possible to amplify more of your awesomeness by getting up at 5am? Well, on today's episode of the podcast, I want to take you behind the scenes of what I've learned about the 5 am Club and how I'm doing with my experiment to join the club. Are you ready? Let's do this.

Yong Pratt 0:23
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time, my friend, to Amplify Your Awesome™.

Yong Pratt 1:06
Hey, Amplifiers, welcome back to another episode of The Amplify Your Awesome™ Podcast. As always, I'm your host, Yong Pratt, Awesomeness Amplifier, and the Chief Content Gold Miner here at Amplify Your Awesome™. I wanted to take you behind the scenes because I know sometimes, when we're busy building our businesses, we don't always stop to share the messy parts.

Yong Pratt 1:30
Because I've learned that you know, we want to be able to share the best parts the highlights reel, especially coming from the performing arts world. And I was a professional dancer for years and owner performing arts school. So all of the practice, all of the messy, happened off of the stage and in the classroom. And then that, that search for perfection, and the execution of that happened on the stage. So I've had to really sort of step backwards and take some time to remember that sharing this process, this journey that I'm on building this business, especially in the online space.

Yong Pratt 2:11
I need to share more of this with you because I think that so many more people can relate to, to hearing about and learning about other people's messy middles. Am I right?

Yong Pratt 2:23
So today, I just wanted to take you behind the scenes on the 5 AM Club. Have you heard about the 5 AM Club? Well, last week, when I was transitioning into this new workspace, I was listening to a book called The 5 AM Club by Robin Sharma. Now I had, I've heard many times in my lifetime, especially as an entrepreneur, you know, the whole thing about getting up early and going to bed early early bird catches the worm. All those euphemisms, right. About getting up early, and being a morning person.

Yong Pratt 2:58
And for most of my life, I have considered myself a night owl, where staying up late getting stuff done is a little easier for me. as I've gotten older, my kids have gotten older, I kind of fall in somewhere in the middle where I'm not getting up super early, but I'm not going to bed super late either. So I'm kind of a middle of the day - middle of the pack, kind of in a rut, right. So I wanted to learn more about the 5 AM Club. And if you haven't read the book, or listened to the audio, I really liked the audio. I love listening to nonfiction books on Audible, because it allows me to do other things. Not that I'm multitasking. But I can background task like painting. The office didn't require a lot of mental focus.

Yong Pratt 3:43
So listening to this book, really made the job much more enjoyable for me. So that's what I did. I listened to the 5 AM Club. And it's an interesting sort of fiction story told in sort of a parable fashion. It's really quite kind of interesting about about this guru, who kind of guides other people to learning about the 5 AM Club, joining the 5am Club. And really getting past the appearances can be deceiving, sort of. So when you read the book, you can feel appreciate why because that one of the main characters, you know, he shows up at this conference, and he looks like a bum. The people who are attending the conference, the entrepreneur, the artist, are the two other main characters in the book. They mistake him for somebody who doesn't belong because he doesn't look the part. They come to find out that he's a wealthy billionaire. And that really kind of leads more to the story. But it's an interesting story because I was expecting it to be very tactical, meaning a traditional nonfiction book. I didn't realize that it was actually sort of this parable and I really like hearing practical things like this in story format, because for me, it just hits home. It resonates a little bit more. So I really appreciated that

Yong Pratt 5:00
The 5 AM Club is all about rising before dawn. And having that one hour from 5am to 6am. And in Sanskrit, I'm not sure of the word, but it really translates to the Creator's Hour, which I can totally resonate with. Being a continual creator, I love creating all sorts of things. The idea of being in the Creator's Hour is very intriguing.

Yong Pratt 5:27
So I actually started the book, I guess, last weekend. And, you know, I was going to try it the next morning, and I was excited to get up at 5 am. And it was kind of like a kid on Christmas, right? You're so excited about what's coming in the next day, or kind of like, what those times when you have a flight, and it's early in the morning, and you're a little bit afraid that you're not going to get up in time to make your flight right. So you just don't sleep well. You're not well rested or kind of antsy kind of restless. That's what it was the night before. And literally like the next morning, I had decided to do this. I think I woke up that before 4:30 and kind of thought, "How on earth did I wake up so early?" But I was excited to get started. So I did something, well I fell back into a bad habit that morning. I got up. I was excited to do it. And then I was like, "Oh, you know why it's so early. I think I'm just going to push snooze and go back to bed for a bit."

Yong Pratt 6:21
So I did that. And unfortunately, that pattern has continued. I've set my alarm for five. And I've not yet made it up at five. So I intentionally started this new experiment on Monday. So today's Wednesday. This is day number three officially, in a row, of doing this. Because one of the tenants in the book is that it takes 66 days to create a habit. And in the book he talks about you don't have to do this on the weekends, if you don't want to. You can allow yourself some extra time for rest and rejuvenation, that's fine. But it does take 66 days of continual effort to create a new habit. And he insists that creating one new habit at a time is plenty. So getting up at five, the act of getting up and that creating that habit, then you can create other ones from there. So in the book, he talks about getting up at five, because it's the Creators Hour. It's a time when we can really work on ourselves before we get into the fray of the day. So if you're a mom, if you're a business owner, it's sometimes easy just to turn to our devices, check our emails, go to social media get those hits of those of dopamine, and all of the other neurotransmitters that are that are getting us excited, yet are short lived. So his whole philosophy is by getting up this time without having any other distractions, you have a full hour where you devote on you, building a better you.

Yong Pratt 7:55
And in many books and over the years, I've heard this as well. That the first hour is the rudder of the day, it sets the tone for the rest of the day. And while I bought into it a little bit, I can't really honestly say that I was actively doing anything to make that happen. It just wasn't the right time, right?

Yong Pratt 8:16
We all are on our paths, and then unfold in exactly the way they're meant to unfold. So even though sometimes you hear things in one area of your life or at one point in your life, they may not resonate until years later when you're ready to actually receive that information. So I feel like I'm finally ready to receive this information of the 5am Club.

Yong Pratt 8:38
Even though I haven't honestly gotten up at five on any of these mornings, it's always been a little bit after around six-ish, usually, because that's my normal rhythm. However, here's what he says in the book. So this first hour, he calls it the 20-20-20 formula. There are three things you're going to do first thing in the morning.

Yong Pratt 9:02
The first 20 minutes after getting up you're going to spend in intense exercise.

Yong Pratt 9:08
The second is in reflection. So whether that means for you meditating, or writing in a journal, or just thinking about the things you're grateful for really thinking about the things you want to create. It's just this reflective time where you can kind of dive in a little deeper into yourself.

Yong Pratt 9:30
And then the third 20 minutes you spent in learning. So that could look like an ebook. It could look like a physical book, it could look like a course or a podcast. We're always wanting to learn.

Yong Pratt 9:44
And so I have to say over these past three days in particular, reading this formula, the 20-20-20 formula, even though it hasn't been five o'clock in the morning has been really eye opening. Usually in the mornings, I'm kind of a slow starter, meaning I like to get up, take some time for myself usually read, have a cup of coffee or two, and then I'm ready to take on the day. So this idea of intense physical activity first thing in the morning has definitely thrown me for a loop, yet in a really good way, because what I have discovered is, in that first 20 minutes, after moving my body, getting everything flowing, getting my heart rate up, getting my breathing up, it really opens up a lot of new space to be creative.

Yong Pratt 10:34
And then I can sit and stretch and think, and I actually have been journaling, I've wanted kind of my whole life to be a journaler. But I just never could stick to the habit because it just didn't feel right. And mostly because I was just trying to open my journal and write in it, right with no direction. And I just felt like, it never resonated with me. However, over these past three days, in particular, and I did it a couple times over the weekend, leading into the week as well, the idea of getting my thoughts down on paper has really started to hit home. And I know, it's only been a couple days. And I know he says the first, you know, 22 days of the 66 day cycle, it's kind of the honeymoon period where you're excited to do it, and things might feel a little easier. And then in the second 23 days, things are gonna feel harder. We're going to have to test our mental capacity, our mental reserves to really push ourselves to do that, because in the middle, it's the messy middle, right.

Yong Pratt 11:33
And that's exactly why I'm sharing this process with you. Because it is the messy middle, I've not quite gotten up at five, I've not quite done all the things as he's laid out. But just going through this 20-20-20 formula has really changed the way that I view my mornings now.

Yong Pratt 11:52
We got a new treadmill pretty recently. And we have a subscription to iRit, which allows us to go on all of these excursions across the world with different trainers. And so this week, I've actually been in Costa Rica, which has been a really fun place to go see. It looks really beautiful. Today, I got to walk in the rain forests or I guess, more correctly the cloud forest because it's the clouds that create all the moisture for the greenery in Costa Rica. So anyway, that's just an aside saying that we caught this treadmill because I really wanted to be able to get up and move even when the weather was yucky outside. Because I would I have to admit that I am pretty much a fair-weather walker. Meaning I don't like to walk when it's really, really cold outside. And I have to bundle up because you know, of course 15 minutes in, I'm regretting putting on so many layers like like getting warm. And I don't like to walk when it's really super hot either kind of like to walk when it's in the middle. So the treadmill was a way for us to be able to as a family, continue moving. Really being able to travel to these locations when we're not permitted to really travel or, you know, we don't really want to have to go through the extra hassle of the quarantine that all the things that are required to travel anywhere right now. This is kind of the next best thing because it's kind of like the Travel Channel and a personal trainer kind of all in one. And like National Geographic, right? We're going to all these different places, learning about these foreign countries than even local destinations, and being able to see them from the comfort of our own home. And I don't know about you, but I'm, you know, I'm kind of diggin the being at home thing.

Yong Pratt 13:39
Not a lot has changed for me in that respect since we've embarked on this, this COVID quarantine craziness. I worked at home before and did a lot of things at home. I didn't have to leave my house a lot. But I've come to appreciate being here in this space. So being able to create new spaces to have this new office, and now a dedicated home gym. That allows me now to get up in the first 20 minutes and actually start to move and enjoy it. Because I get to see new places I get to learn new things. I get to experience things I wouldn't get to experience especially during this quarantine. craziness, right? It's just nice to be able to get that so that's the first 20 minutes. So being able to literally put on my clothes, walk downstairs, go into the home gym, get my workout done spending 20 plus minutes usually around 30 getting my heart rate up. In the book Robin talks about the first 20 minutes, the physical activity, he talks about really getting your sweat on. Really getting into some peak physical state, really being able to push ourselves first thing in the morning, do hard things in the morning.

Yong Pratt 14:52
Then of course that's followed by the 20 minutes of reflection. And this morning, you know I grabbed a cup of coffee. I spent some time Stretching. After my walk, I journaled about the things I wanted to get done, you know. So it's kind of for me right now, the journaling is sort of to do list, but not really. Kind of just reminders of things to do things I want to create things I'm thinking about things I'm grateful for. So there's no particular formula that I'm using. But just the act of doing this has been really insightful. For me, it's, it feels like it's opening up something and tapping into a part of me that I've not tapped into before. And of course, we're on day three. So you know, it's gonna feel a little bit easier. But in these three days, so far, that's kind of what I've experienced. And I think for me, the biggest part about journaling is my handwriting is quite terrible. You know, when I was younger, I used to get A's in handwriting back when they used to grade such things right when I was in elementary school. I'm kind of dating myself. But we used to get a letter grade for how great our penmanship was. And I used to have really great penmanship. I would take a long time. What I've discovered over the years is that I have so many ideas, and they're coming up so fast, my hand is not physically able to keep up with the stream of thought that I have. So I'm writing faster and faster and faster. And then when I go back, I'm not actually able to read it and kind of you know, this morning, it looks a bit like chicken scratch. It's it's really small, handwritten sections. Yeah, it's been, it's really challenging me to go back for that, you know. My hand is cramping up because I have so much to say, and I want to get it all out. And I'm trying to do it off my digital device or my computer so that I can really take in this process, internalize this process. Make it a habit, right.

Yong Pratt 16:47
It's just been challenging for me. I don't know if your journalers out there. If your journalers let me know how that works for you. Do you take your time to journal? Do your journals look so beautiful on the inside? Were you able to go back and read them again? Because at this point, I feel like nobody wouldn't be able to decipher them. Right. Robin Sharma talks about leaving these journals as a legacy for your kids that I keep thinking, well, no one's going to be able to enjoy them because no one can read them. Right. So journaling, well, it has opened up some in tap into some reserves that I feel like I haven't tapped into for a while, I am struggling a bit with the actual handwriting. So if any of you are out there, and you know about handwriting and about how to make that better, please come back over comment below this video inside the Arena. If you're listening in on the podcast, come on over and share your best ideas with me. I would greatly appreciate that.

Yong Pratt 17:44
And then the third part, the learning part of the 20-20-20 formula is learning. And I have been taking part in a new learning experience. So I have a couple of coaches and I have two memberships that I use. And then I tap into different coaches. And one of them is something called the Visibility Lounge. The Visibility Lounge is the the learning things that I've been diving into. To really learn about color psychology. Learn about being visible, you know. How to create assets that I've been thinking about creating for a long time, like a press page. And you know, doing specific brand photographs in my new colors. So I've been learning from Michelle Lewis, who will be a guest on the podcast. She actually will be on the episode before this one, right.

Yong Pratt 18:36
So what I'm planning on doing on these Wednesday, What's Working is either to share a tip with you. But I really want to make sure I come here and bring you lots of value, so that I can also share it on the podcast. And if you're part of the Arena of Awesome, which is my free Facebook community. Again, I would invite you to come and join us while we're accepting new members into the arena.

Yong Pratt 19:01
I want you to be here because you can actually take advantage of getting more time with me every week. At least once a week and coming here and enjoying podcast episodes before they actually air on the podcast. Right. So one of the benefits of being in the Arena is being able to do that. And also in the aArena, I've been sharing the journey on color psychology. Asking for your opinions on which colors you prefer. It's been a really fun adventure into learning about why I choose certain colors, why a brand wants certain colors. And if you're curious to know more about this, I would love to share this with you.

Yong Pratt 19:43
So if you want to go to www.Yong pratt.com/visibility you can join me inside the Visibility Lounge and learn from Michelle Lewis. What I love about Michelle is that he's using the best of Hollywood techniques and is integrating them into this entrepreneurial journey. And I haven't seen anyone do it quite like this. I've seen lots of people talk about visibility, because I was a professional dancer for years and then ran a school for 17, the idea of using these stage techniques, I was not in Hollywood, however, I've been on stages across the globe, I can really resonate at kind of a deeper level. So that really hit home with me when she shared her Hollywood journey. And on the podcast, she shares about her journey and what it was like and how she overcame, sort of the stigma of being in Hollywood and everything that goes along with that on the episode. But if you're curious to find out more, you want to go on this journey with me, I would love you to join me inside the lounge, www.YongPratt.com/visibility. And on today's show notes, I'll be sure to put that link in there as well, so that you can join me, you can check it out, feel free to message me, ask me questions inside the arena about the lounge because in the few weeks that I've been in the Lounge. I've learned so much, and it's really hitting home with me. And she has these great workbooks that are fillable, where you can print out if you want to write on them to go over all sorts of things, not just color psychology, but doing brand photos, creating a brand that's consistent across all of your social media, doing things like picking a visibility vehicle, whether that is a podcast, whether that's a blog, of video, show a book, whatever it is, she dives into all these things, and she really talks about the systems, you know, I use different systems. And she does, and she has her reason for using hers. I have my reason for using mine.

Yong Pratt 21:47
So it's been interesting to dive into this new membership in kind of a different way with a different mindset of really being intentional. Because I have to share with you honestly that before you know I chose brand colors that I loved. And now understanding the reasons why I've chosen these colors. And it's been intentional. And I can I can tell somebody why I chose certain colors because they resonate with different emotions and different end goals, different futures, right. That's really why I chose these colors. It's been really a fascinating journey. And if you would like to join me, I would love to see you there. And you know, that's what I've been learning in this 20-20-20, the final third of the 20-20-20 formula. Learning, learning has always been really, really important to me, I love to learn. I love to be able to take what I've, what I'm learning and share it with all of you. Because here inside of the Arena of Awesome, it is about preparing ourselves to stand center stage. Stand in the center of the Arena. Stand there confidently. Share our voices. Connect with people. Make an impact. And then when we dive into things like your content, it's about making more income with the content you already have. Right. And I've alluded to over the past couple of weeks, that I have something coming up for you on st Patty's Day, and it has everything to do with the gold at the end of the rainbow. We're really going to talk about and dive into Your Content Goldmine, what it is, how you can tap into it, and how you can scale that with your team.

Yong Pratt 23:34
So my friends, there you have it, the 5am Club, what it is, and how I'm using it in my life in my business. I'm just at the beginning of my journey. If you want to do the 5am Club with me where you have some feedback or questions about what it may look like for you. Or if you want to go on this journey and be accountable with me, that would be awesome. I may start using this group more, to be accountable, to let you know what the time is what I'm doing to make sure that I'm doing what I said I was going to do because at the end of the day, being accountable to ourselves is just as important as being accountable to those that we serve. Or those in our family that we love that we take care of.

Yong Pratt 24:25
If we're not accountable to ourselves, and we keep letting ourselves down, that has a trickle-down effect to the rest of our lives, making us feel like we just don't do what we're going to say we're going to do. So this is my test. This is my current experiment. I would love for you to join me on this experiment. Come on over to the arena of awesome, let's continue this conversation into the 5am Club. If you have questions if you want to join me, come on over. Let's get better together. Getting up at 5am or close to 5am and really you amplifying everything that because awesome in that first hour of the day so we can set ourselves up for tremendous success throughout the entire day. Okay, my friends. Thank you for joining me on this adventure diving into the 5am Club and the behind the scenes of my personal struggles with this experiment. I look forward to catching you on the next episode. Cheers.

Yong Pratt 25:24
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the arena of awesome while it's still free and open to new members, come share your biggest takeaways and Aha. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!


Quotes & Images to Share

322 - The Gold Mine You Didn't Know You Had
The Goldmine You Didn’t Know You Had

It’s Celebration Week!

It’s hard to believe that one year ago I celebrated another trip around the sun by officially pivoting into the Amplify Your Awesome™ brand.

In addition to renaming this podcast, I’ve gained more clarity on who I wanted to work with and who I didn’t, and how I could lean deeper into my Human Design Projectorness in all areas of my life.

It’s been a heck of a ride and I definitely am not slowing down any time soon. In today’s episode, I’ll share the highlights from 2020 as well as its challenges. Plus I’m revealing the gift I have for all of YOU to celebrate this birthday and year 2 as Amplify Your Awesome™!

[3:49] A quick overview of Human Design

Discover your own Human Design for free

For more on Human Design, be sure to tune into the 3-Part Human Design Mini-Series on the Podcast

Showing Up as Your Authentic Self with Brittia Kubeczka

Bloom Where You’re Planted with Rebecca Tervo

Finding Your Soul Purpose with Uma Girish

[4:33] On being a Human Design Projector, energy, and leaning into gifts

[5:51] “Human Design has really helped me to understand that it’s okay to do things my own way. I don’t have to follow the rules. When I break the rules and do things my own way and show up as my goofy, weird self, it’s actually better because people get to see the real me”

[7:00] How Yong’s self-doubt nearly ended her entrepreneurial dreams

“One of my greatest gifts to all of you is to make you look good.”

[8:31] About the Arena of Awesome

“As business owners, we need to be confident enough to stand in that center stage. In the spotlight, sharing our gifts. Sharing our weirdness, so that people who need us are going to be able to find us when they are looking. It’s about that exchange of energy. About knowing that you’re putting your best foot forward and that we can move forward together.”

[9:47] The explosion of podcasting and why having your own can be a gift for others

[10:09] Some of the reasons why Yong loves podcasting

“What if you and your business are able to provide the opportunity for other people to binge listen to you to help them move closer to working with you. To be in your brilliance. To be in your awesomeness.”

“Podcasting is a powerful connection tool. It’s a powerful sales tool. It’s a powerful tool to get your message out to the masses, especially because it is portable.”

[12:50] How breaking your long content into little nuggets [aka repurposing] can help more people discover your awesomeness

[13:41] Business owners are literally sitting on a goldmine of content. I’m here, as the Chief Amplifier of Awesomeness, to help you mine for the gold in your content through systems, through automation, through repurposing.”

“If we can spin and transform our content into other assets, it gives people diverse ways to learn from us and that’s a win-win in my book for sure.”

[15:38] How acres of diamonds are like your content goldmine

“You literally are sitting on this goldmine of content. All you need is to create a system and a path for you and your business to mine for that gold in a way that’s going to support you and your clients.”

[16:24] Why the idea of mining for the gold in your content is so near and dear to Yong

“You have this huge mountain of content. It’s massive. It’s not just one piece, it’s your literal body of work in your business. It’s time to mine for the gold that already exists in your content.”

[19:00]  “For me, 2021 is all about helping YOU mine for the gold in YOUR content.”

[20:18] A special gift for you coming on St. Patty’s day and why that day is significant to its release

[21:12] “Human Design has impacted my business in really profound ways – in ways I’ve never considered, like using it to work with my clients.”

[21:56] “Human Design helps us understand our innate gifts so that when we’re mining for the gold in our content, we can use our strengths to really amplify all of our awesomeness.”

[25:09] “Season 5 of the podcast exists to showcase the myriad of ways you can build your business. It’s not about building your business following someone else’s blueprint, following someone else’s path to success. It’s about hearing stories from and being inspired by entrepreneurs across the globe building businesses around everything that makes them awesome.”

[26:58] Come over to the Arena of Awesome and tell me how I can support you as you take to center stage to Amplify Your Awesome!

Read Full Transcript

0:02
It's hard to believe that just one year ago, I celebrated another trip around the Sun just like today, and I officially pivoted into the brand Amplify Your Awesome™. In addition to renaming the podcast, I gained more clarity on who I wanted to work with and how I wanted to do that work. As I've leaned deeper into my Human Design Projectetorness in all areas of my life, it really has been a heck of a ride. And I'm definitely not slowing down anytime soon. In today's episode, which I'm recording live, I'm going to share some highlights from 2020 as well as some challenges. Plus, I'm going to be revealing a gift that I've been talking about for a while. But now I officially have sort of a timeframe for this. And it's my gift to you as we celebrate my birthday today. And year number two of Amplify Your Awesome™

1:06
Have you ever felt like there was something missing in your business, something holding you back from the success that you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

1:51
Hey, everyone, welcome to this special birthday and anniversary recording of episode Number 321 of the podcast. I'm Yong Pratt, the Chief Amplifier of Awesome, and your host here on the Amplify Your Awesome™ Podcast. I am recording this episode live for a couple of different reasons. The first is I actually haven't done a live recording of a podcast in a very long time. In one of my signature programs, Podcast in a Weekend, this is the exact process I walk my clients through so that in a weekend's time, they actually have the basis for their podcast. They're ready to launch it, and rock and roll in this wonderful world that is podcasting. If you happen to be joining me live, let me know under this video. Say hi and also put your name in there, just so I know that I know who it is because sometimes the software doesn't always tell me who the person is on the other side. And if you are listening on the podcast, I want you to come back over in to the Arena of Awesome my private Facebook community which is still open and free to join. And this is where we do all sorts of cool stuff. I want this to be your place to practice. To get feedback. To celebrate your wins. To get picked up when you are feeling not so great some days because as entrepreneurs, as creators, that happens to all of us. I just got over a pretty low slump, I would say, where I just wasn't feeling motivated to do much of anything, even though like I knew what my big mission I knew my big vision was. I just didn't have the motivation. And I've discovered that I was procrastinating because I was doing things that weren't aligned with my Human Design.

3:49
Now, if you don't happen to know what Human Design is, that's okay. I'm going to link up some episodes where I interviewed three guest experts who came in to talk about Human Design on some previous shows. So I'll link those up. But just as an overall basis. Human Design is sort of a system, sort of like a personality test, like the Enneagram test or the Myers Briggs. It just shows you how you are are designed. How you're buitl. The things you're good at. The things that you want to lean more into. The things that you don't need to do. Things you can let go of, because it talks about things like your energy, are you are you an energetic being. Are you not?

4:33
I am a Projector which means I am not that energetic being. However, when I am in a group of people and networking is one of the ways that I was designed to be to be put on this planet as being a connector, being a collaborator, that is my natural gift to the world. So when I show up in a group like that, I gain a lot of energy in that sort of stuff. So, even though I don't create my own energy, being in the energy of other people like you, gives me more energy to do what it is that I want to do and how I want to show up and serve. So that's a little bit more about Human Design. Underneath this video, I will actually put a link to where you can get your own Human Design chart for absolutely free. It's a great place to start. And it's a place now that I choose to incorporate into my client work. Why would I do that? Well, first of all, it took me a long time to understand that the gifts I was given and the things that I know and the things I'm passionate about, are innate to me and they're enough to be able to show up and do things like live video and teach you here.

5:51
So Human Design has really helped me to understand that it's okay, to do things my own way, I don't have to follow the rules. And in fact, when I break the rules and do things my own way, and show up as my goofy, weird self, it's actually better because people get to see the real me, because for so many years, when I ran my brick and mortar performing arts school, I was literally hiding. I felt like an imposter, mostly because I was claiming to be this professional dancer, which I did dance professionally. So that's not incorrect. But the fact that I didn't grow up dancing, I had a lot of fear and imposter syndrome feelings around that. The fact that I hadn't done it my whole life like most of my peers had done, I felt really insecure about that. So I had a lot of self doubt. So in order to account for that, I gravitated towards mentors who were giving me, you know, step by step guides and resources to implement things. And then when I would go do that, I would never get the results that I wanted, or the people around me were getting, and I was devastated.

7:00
And at one point, I really felt like I was just going to give up on this business idea, because maybe I just wasn't cut out for it. Even though I had run a brick and mortar school for 17 years, I still had those feelings every day, about not being good enough about being a fraud about being found out, right. So these feelings are things that I've used Human Design to overcome. As I learned more about myself about my gifts about the things that I'm meant to do. And one of my greatest gifts to all of you, is to make you look good. And it's interesting when I discovered that one of my friends who is a Human Design expert as well, when she told me that, there was a lightbulb moment, where I thought, oh my goodness, from the time I was little, it was always about the other person. About making somebody else look good. I myself never wanted to stand in the spotlight per se. When I ran my brick and mortar performing arts school, it was about helping my students shine. Helping them gain the confidence and the skills to take to the stage. So that they can go do what they loved and show who they were through their movement. That's what I did in that setting. And in the online space, what I love to do now is help my fellow entrepreneurs, go out there and really amplify all that makes them awesome. And you may be wondering, what the heck does that even mean?

8:28
Oh, I got a little comment from Happy birthday, hey,

8:31
Yes, the spotlight, the spotlight is a great place to stay. And this is really why this group or my Facebook group is called the Arena of Awesome because at the end of the day, as business owners, we need to be confident enough to stand in that center stage. In the spotlight, sharing our gifts. Sharing our weirdness, even sharing the things that make us unique, so that people who need us are going to be able to find us when they are looking right. It's about that exchange of energy. About knowing that you're putting your best foot forward, and that you can move forward together. And if somebody walks along the path with you, you can do it together.

9:18
So I wanted on to do this Live podcast recording also to kind of come back to my roots. And because this is the way I taught podcasting for a very long time. And if you're interested in starting a podcast of your own, let me know in the comments below or if you're listening on the podcast, come on over to the Arena of Awesome, my Facebook community, and let me know because there's lots of ways that I can support you on doing that because podcasting, if you haven't noticed, is exploding.

9:47
During 2020, during the pandemic, there were so many new podcasts that started because people wanted a way to share their voice. To share their gifts. To share their talents and compared to a lot of the other mediums like video or like blogging, podcasting is a really, really great way to connect with people for a number of reasons.

10:09
Number one, it's portable. The fact that you're giving people permission to step away from behind their computers, especially in a time when Zoom meetings and meeting online all day, every day is kind of the reality. You're giving them permission to step away. And that for one, just feels good, right? To know that you're not asking somebody who's been on zoom meetings all day long, to watch another video to attend another webinar, right. You're giving them an opportunity to step away, go for a walk, go do something else, yet still have the capacity to listen to your words. And podcasts, unlike any other medium, are so intimate, and so powerful in the sense that people can listen to you wherever they are, whenever. They can change the speed, they can listen multiple times, and they can binge listen, right. In this world of Netflix, instant gratification and binge watching television shows. What if you and your business are able to provide the opportunity for other people to binge listen to you to help them move closer to working with you to be in your brilliance to be in your awesomeness. To me, it's a really powerful tool. And one of the gifts I have for you is that next week, I'm going to open up the opportunity for you to come do three day experience in learning with me. And because I know how powerful audio is, I adore it. I have been podcasting since 2013 now, which literally makes me a dinosaur in the podcasting world. But you know, I'm still always learning I love to learn. I currently have a coach and a mentor, he guided me through this latest podcast launch back in September, I learned a ton. And because of that experience, I can now help you and my clients really use podcasting is a powerful connection tool. It's a powerful sales tool. It's a powerful tool to get your message out to the masses, especially because it is portable, right? I'm going to keep coming back to the word portability. Because the fact that I can go for a walk and do something good for my body. Feed my soul with positive words. Or maybe I want to laugh so I'm gonna find the comedy podcast. Right, whatever it is that you're passionate about. You can find it in podcast form.

12:50
Even my kids who are 14 and 17. Currently, they know what podcasting is. And they always they always debate me about video podcasting versus traditional podcasting, right, because traditionally speaking, a podcast is audio. However, there are tools now that I'm using currently, that will automate this process, right? They'll take the video and turn it into audio. I don't actually need to do anything. They can take that same video and turn it into little clips that I can share off sharing sprinkle across social media, right? Talk about amplifying your awesome! It's really about taking these bigger pieces, these bigger nuggets of gold that you have like a podcast episode like a video and then breaking off little bits and pieces and leaving those breadcrumbs along the way. So that people find out that your content, right? It's really a kind of a cool game.

13:41
And the analogy that I like to use when it comes to content is that you as a business owner, are literally sitting on a goldmine of content, right? That is the reason I'm here because I can help you mine for the gold in your content through systems through automation through repurposing, right, because we're so good at creating, that we forget about what we've already created, when we already created is so good, and more people need to have access to it. So that's where I come in as the amplifier of awesomeness, right? I get to help you do that, in this business sense, because people really are looking for you out there. I know it sounds corny, and it sounds cliche and but it is true. And for a long time I I ignored these words that people are out there looking for you right now. I just thought maybe things were too saturated and like how things were going so I chalked it up to Oh, well they just don't need it right. But that's not really the case. Right? If you're in business, you're in the business of creating relationships, you're in the business of helping people you're in the business of serving people. And so again, podcasting is one of the tools that I love to use with my clients, because it connects and builds relationships, like no other medium, even video. And you all know how much I love being here on video. But video is one form. If we can spin that and transform that into another, another asset, we definitely want to do that because people learn in many different ways. So if you can provide more opportunities for them to learn from you, that's a win win in my book for sure. And you know, this idea of the content goldmine resonates with me on so many different levels.

15:38
Not just, you know, it's like the story of the acres of diamonds, right. Kind of, sort of, the same analogy where this guy goes off. He leaves his property going to search for his his fortune in diamonds. And he's gone, he travels everywhere. And he comes back to literally find this vein of diamonds right in his own backyard, right. So it's so easy to overlook the things we already have and the things that are part of who we are and what we've created. So that's why the podcasting for the content goldmine is so valuable in that sense, because you literally are sitting on this goldmine of content, we just need to create a system and a path for you and your business to to mine for that gold in a way that's going to support you and your clients.

16:24
And the other reason this content goldmine idea is so near and dear to my heart is that literally, as a resident of Nevada, I would consider myself a native. I've lived here, you know, since I was very little. So knowing that Nevada is one of the world's leading producers of gold in the world, and gold mining supports our family, my husband works as a contractor for the gold mines. The idea that I can pay homage to this industry, which I know often gets a bad rap, however, I see the immediate effects of what gold mining does. And if we can transfer that ideology into your business about mining for the gold, you know, when they go to create a new mine, there's just a big mountain in order to extract the gold. And these are little microscopic fragments that we're finding they have to do to drill deeper and deeper into the earth to find this and even underground to find it. And that is exactly what mining for gold and your content is like, right? You have this huge mountain of content. It's massive. Your body of work, right? It's not just one piece, one piece, one piece, it literally is a compiled compiled nation, and your literal body of work in your business. So how cool would it be? If we could go in there together, we can use a process to extract the goodness and let more people experience that, right. We're giving them those little microscopic pieces, those little tiny nuggets, even though we know all together, it's just like this solid piece of gold. We're just mining for these little pieces so that people have more opportunities to get to know like and trust you right. So this is kind of a long analogy to go and say that, you know, over the past year, podcasting has become near and dear to my heart. I've had the privilege of helping clients launch their podcasts into the top ranking charts on iTunes. And it's been such a fun experience. And going forward. I really want to lean into this idea of helping you mine for your gold in your content.

18:42
Yes, yes, yes. If you are leaving a comment in the Facebook group right now, if you would put your name in there, I'm not able right now to see who's making comments. I know there are comments that are happy birthday wishes, which I so appreciate. I want to thank you for showing up live to celebrate with me because not only is it my birthday, right?

19:00
It's the one year anniversary of Amplify Your Awesome™. A year ago today, I launched a five-day challenge all around all around Kickstartering in your book. And I did that with a dear friend of mine, Callie Smith. And we were able to help clients help people go from idea to getting a plan for kickstarting their books and in this year is all about mining for the gold.

19:27
I have to read this comment out loud. "You have such an amazing impact on helping businesses launch their podcasts." Oh, thank you. It's one of my passions. Again, going back to my Human Design and the fact that I'm I've been placed on this planet in this lifetime, in this iteration to help you shine on your stage, whatever that looks like. Whether it's a podcast, whether it's video, but I just know there's so much gold in what you have created. And as I lean into this new idea of mining for the gold, I have some fun things coming up in 2021. There's going to be a three-day live audio learning experience, which of course is going to be my gift to you, and get it open up registration for that next week. And it's going to happen right around St. Patty's Day, right? How cool is that?

20:18
St. Patty's. The idea of having a pot of gold at the end of the rainbow. We're going to mind for your own pot of gold. We're going to create that gold mine. We're going to extract from your own gold mine. So it's gonna be really fun! I cannot wait for that. I wanted to really let you know that it's going to be a fun experience. And we're going to use audio.

20:38
So I want you to, to look at what I'm doing, and figure out how to apply something similar in your own business. You don't need to copy me. I would never ask for you to follow directions step-by-step. I will give you step-by step-directions, if that's what you require. However, at the end of the day, it's your business, you get to do things your own way. And the fact that Human Design has helped me to understand that and knowing your human design, and my human design, and how they work together, is even more magical, because it's kind of like completing each other's circuits.

21:12
There are things in your human design that when you connect to mine, there's this fire, there's this energy. And so again, just another way that human design has really impacted my life. And in the past year, as I learned more about it, it's literally been a year almost since I first was introduced to Human Design. And it's impacted by business in really profound ways. And in ways I've never considered. I never considered ever using Human Design to work with my clients. However, one of my most recent clients, she and I discovered that we complete each other's circuits in so many different ways. And so when we work together, it's really magical. What happens at the end of that?

21:53
Yes, we complete each other's of service. Absolutely.

21:56
Yeah. And I know today I'm using lots of mixed metaphors and analogies. But I love it. Because if we can visualize what, how something works, and how we can apply it to our own life, I think that's what really helps us to to gravitate towards that and to embody what that means to us. Yeah, so interesting, for sure. Yeah, if you don't know about your Human Design, I will pop the link into the comments below where you can get your own chart read. Yeah, and I'm just fascinated to know what everyone's chart is. And in sometimes I can even tell if I know somebody really well, before they get their human design chart read. They'll have me guess what it is. And oftentimes, I'm able to guess correctly, which, which is pretty amazing. Because I've only really studied Human Design for a year. And only in the beginning of last year did I study it really intently now, it's kind of an off and on thing, but it really is a fascinating learning tool to bring into your business. Because when you can recognize what your gifts are, the gifts that you were born with, not the ones you have to go acquire. Right? Those are not something different. Yes, we all want to learn, we all want to do better, and make ourselves better by learning. However, you are born with these innate gifts and these talents and these these proclivities. So we definitely want to use Human Design to help us understand what that is, so that when we're mining for the gold in our content, we can use our strengths to really amplify all of your awesome, right. So that's what this whole new season of the podcast is all about.

23:26
That's why the Amplify Your Awesome™ podcast came into existence. I created it before I knew about human design. But now that I knew about human design, more of the pieces are fitting together, right? Our business is like a big puzzle. We have all these pieces we put together. And it's our job as creators to put them in together in such a way. That makes sense, right? And it's okay. It's like one of those never ending puzzles, the ones that don't have the square edges, you can literally keep building the puzzle in all different directions than all different ways. Because it's nonstop, it's endless. There's always the pieces you can move around and get them to be in a place that feels better for you. That feels better for your clients that attracts more clients, right? As a business owner, you're here to make an impact on the lives of others. And I know those of you in the group are absolutely doing that already. It's time to dig a little deeper now to and think about what else is there underneath the surface that you can extract and show to the world right? For a long time. I was really hesitant to do this to show to share the weird parts of me or the things that I just the silly parts of me because I didn't perceive that to be a quality that a business owner had right because my mentors were very corporate minded, meaning that their goal was to not be the figureheads of their business. They wanted to run their businesses anonymously and have their staff kind of be the the forward facing people in their business. And so I did that for a long time. And for a while, it felt cool to be able to do that.

25:09
But at the end of the day, especially knowing that one of the ways, one of the gifts I have is this idea of networking and connecting with others, I was missing that part, I was totally detached. And it made a huge difference, because the my business at one point was devoid of me, you wouldn't be able to tell it was my business compared to somebody else's business, because I was following somebody else's rules. So Human Design, if nothing more, has really helped me to understand that it's okay to do things my way. And that is exactly why this podcast exists, right? Especially in season five, where I'm bringing on lots of entrepreneurs from across the globe, sharing how they've built their businesses, how they overcome their challenges. Because there's so many ways to build a business. And the more examples and inspiration that I can share with you, the better because you get to pick and choose in this life, you have the freedom to make these choices to do things your own way. And this podcast serves to help you do that. So if there's any way that I can help you get closer to amplifying your awesome, questions you have for me, requests, you have ideas for guests on a future podcast, and maybe that's you. Let me know over underneath this video in the comments. And again, if you are listening on the podcast, come on over to my free Facebook community Arena of Awesome. Come join the conversation. Ask your questions. Let me know how I can support you better in this year in 2021. As we together start mining for all of the gold that exists in our contents.

26:58
Thank you so much for those of you who watch this video live. Come on over and watch the replay as well. It will be be here for you inside the Arena of Awesome. And again, just let me know how I can support you because, my friends, that is my role in this lifetime to help make you look your absolute best and stand center stage of your own Arena. I'll talk to you soon. Cheers.

27:30
Thanks for tuning in to the Amplify Your Awesome™ podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there. Leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!


Quotes & Images to Share

From Nurse to Digital Ninja

From Nurse to Digital Ninja

[0:00] If you’ve ever considered shifting careers our guest today can speak into that with personal experience as she’s shifted in a very big way with Alex Pemberton

 

[2:01] How Alex pivoted from registered nurse to web designer and digital ninja. 

 

[5:41]How Alex’s career choices seem dissimilar things from the outside end up being exactly the same on the inside. 

 

[6:40] Family support and how Alex’s sister became her first paying client

 

[8:56]  Do businesses really need a website today?

 

[11:58] The biggest mistake with websites and how it could be affecting your site now

 

[17:14] Alex’s favorite way to create content

 

[19:27] Using video as a Human Design Projector 

 

[22:34] Where to connect with Alex online

 

Website: http://www.Alex-Pemberton.com 

 

Facebook: https://www.facebook.com/APHQstudio 

 

Check out Alex’s Class: https://alex-pemberton.com/tame-the-blocks/

 

Grab Alex’s 30-point inspection website checkup guide: http://www.Alex-Pemberton.com/amplify 

 

[24:37] Next week you’re gonna hear from Yong as she celebrates the one year anniversary of Amplify Your Awesome and her birthday week. Plus, Yong has a special gift for you to celebrate these milestones together!

 

Read Full Transcript

0:00
Hey there, Amplifiers! Welcome back to another episode of the Amplify Your Awesome™ Podcast. I am excited you are tuning in today because if you're someone that's ever considered shifting careers and you just weren't sure how to make that happen and worth the timing was right, our guest today can speak into that with personal experience. She's shifted in her career in a very big way. And you know how I love to bring you other entrepreneurs, and share their stories with you to inspire you on your journey, because entrepreneurship is definitely not a one-size-fits-all job for sure.

0:36
Have you ever felt like there was something missing in your business, something holding you back from the success that you're seeking? If so, you are not alone? For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. joining me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™.

1:20
Our guest today is Alex Pemberton. And if you're ready to ditch the tech overwhelm, and focus on growing your business, you need Alex in your corner. She's a registered nurse turned web designer and digital ninja. And she creates and maintains beautiful and easy to use websites to help small business owners attract their dream clients. Yes, yes, yes. Give me more of that. Alex, I am so glad you said yes interview. We had an amazing chat before we even started this interview, and I'm ready to dive into some really meaty topics today. Welcome.

1:59
Thank you. Thank you for having me on.

2:01
So Alex, I want to know about this shift. Because I know when I share my story of being a dancer, choreographer, and now helping people with their content and repurposing and automation, they look at me like I had gone crazy. They think how could you possibly have been a dancer before? And now you're doing all this tech stuff? It doesn't even makes sense. But then when I explain to them, well, really, you know, choreographing a dance is very much like creating a new piece of content or putting together an automation to help people, you know, get to see your content more often. It's the same thing. So I'm sure going from nurse to web designer has caused some people to stop in their tracks. So let's talk about this shift and what caused the shift to happen for you.

2:52
Okay, so, as a nurse, I get to help people. And that's really why I got into it in the first place. I'm also very creative. I always have been. I've been sewing my clothes and making jewelry for as long as I can remember. And so this last job I had as a nurse was really, really tiring in in a mental way. There, there was a lot of stuff going on that was on the wrong side of ethical maybe. And so when we got ordered, I'm a military spouse. So when we got orders overseas, I said, Yes. This is the universe giving me a break. I can quit this job and do something different. And at first, I thought maybe I can just do some blogging, monetize it, talk about decluttering. That's my thing. And so I joined some groups, bloggers, and it quickly became obvious that many people felt completely overwhelmed with the tech side of blogging and their websites. And I thought this was funny because the tech part that's easy. I even even in nursing, I was always the one explaining to people how to use the system is unlike me, how do you not get it like this is? This is easy. You click here. You click there and submit them. Easy peasy, right? And when I explained it to them, people like Oh, that makes sense. I'm thinking well, it didn't before. Because I can explain all day, I'm happy to explain. And so I would help people in the groups. And eventually people were, you know, tagging me and saying, Hey, can I can I pay you to do this? Can I pay you to teach me to do this? Can you do this on my website? And I'm like, Okay, you know what, this is probably another sign from the universe. And forget blogging about the cluttering. Here's your new job, web design, and troubleshooting. And it really follows the same path as as in nursing, right. A patient comes in, you do the assessment, you figure out the diagnosis, you create a plan for for treating it. Execute, and then figure out if it's working right? You re-evaluate. Did it work? If it didn't? Okay, next thing we're going to try is this. And it's the same way with web design. You're looking at the existing website, or if there isn't one, that's the problem in itself, right? And you figure out what's wrong, what's working and what's not. To figure out a plan to fix it, then you fix it. And then you look, at the end, you reevaluate, right? You do get some diagnostics, like your analytics, Google Analytics, or what have you. And you're looking what worked, what didn't, what do we need to fix now? Okay, easy peasy. But it's really the same process.

5:41
I love it. And I just the idea that you listened to the universe, and that when the universe spoke up and said, Okay, we're gonna move you to a new location so you get to figure out what you're going to do. And you literally thought you were going to do one thing. But then by participating in these groups, people started asking you questions, and they started sending you invitations, which as a fellow Projector, that's a really big deal in our world for people to give us invitations to recognize us for our skill sets. And Projectors, I think, we also have an interesting way to look at the world. Like we look through the lens at the world differently than all of the other types of human design. So I think that really, as a tech person, as a fellow lover of tech, it's interesting how these very unsimilar things from the outside end up being exactly the same on the inside. So let me ask you this when you switch your careers, was your family supportive of that switch?

6:40
Yes, my husband is incredibly supportive of whatever I do, I could probably say, I'm gonna raze this house down and back. But in some ways, like he thinks I walk on water, and I couldn't do anything wrong. So if I think this is a good idea, he's like, go for it. And I love that about him. I mean, we've been together for 15 years, and it's been a great 15 years.

7:05
Amazing. And what's the rest of your family as supportive? Your parents or siblings?

7:10
My sister was very Yes. She actually was one of my first clients. She helped me kind of get into the maintenance portion. She says, Well, you know, I paid my accountant so much every month and to do my stepsister. She says, I will pay somebody to do maintenance for my website. And I said, you would like you paid me. I'll send you, I'll send you an invoice. So go ahead and invoice. So she was one of my first paying clients who actually got me into the continuity. And so that was, that was really great.

7:46
I love that your sister was one of your first clients. What a cool story that used to tell because I know sometimes when it comes to making big shifts and big pivots in business, family can sometimes, without trying to be mean, they can sometimes not be super supportive. So I love that your family was was gung ho and your your husband, you're saying he's, you know, he thinks you walk on water. I think that's so sweet. And the fact that you've been married for 15 years, and he's so supportive of you, I just think that is exactly what we all need, right? We need those that support system that validates and confirms the ideas we have in our heads to let us step into a new space confidently. I love this. So let's talk about websites. Because I've heard a lot of different sides of the story. Some people say in this day and age, you know, you don't need a website. Some people say all you need a website, not these other things. So as a web designer, as someone who helps people attract their dream clients, with a website, what is your take on a website in this day and age in 2020.

8:56
So you can say that I'm biased, but of course, I think you need a website. It is your single piece of real estate on the internet that you own, there is completely under your own control. Right social media accounts. They don't truly belong to us. They belong to the social media company. Facebook can decide at any moment that they will shut down your account. And good luck appealing that same thing with Instagram and wherever else you may be. But your website is your website. Now, do I think that just having your website is enough? No, of course not. You need to have an email list. You need to be on social media talking to people you need to be talking to people in person. But your website works while you sleep. When people look you up, they expect to see your website. They expect to they expect you to at least have something there. Right? So think about it. You are looking for an electrician or a dentist in your area because you just moved there. You go online and you say, best electrician in I don't know, Cheyenne, Wyoming, one of the places we live. So you're looking to see who's there, right? So if you come across all these Yelp things, and they know websites, do you trust them? Or are you going to go with the tool that maybe they do have a website that may not be that great, but it's better than nothing? Right? So yeah, in my opinion, you need a website, everybody needs a website, if you have a business, you need one, because it's there. When you're not awake, when you're not on your computer, when you're on vacation, and it speaks for you. It's your best salesperson.

10:45
I couldn't agree more. I know, It baffles me when I, when I live in a small town. So I'll just preface it by saying that. So I think people in a small town, they have a different perception of what a website does, right? They don't necessarily understand that. Even though they have an offline business, having that online portion is really an important piece of their success. Because if people aren't able to find you online, find out your hours. I know, I get frustrated. So businesses that don't have websites, I usually don't do business with them. Because I was so frustrated trying to find them and Google them for 30 minutes trying to find all these different things, and nothing comes up. You have to for me personally, that's kind of how I, I do my shopping and choose who we go to for certain services. But yeah, I totally get that. Having our own address. Having our own home on the internet, as big as it is, is a really important piece. And yes, we all those kind of things, too. So let me ask you this a follow up question. What is the biggest mistake that you see from business owners looking to update their websites, or maybe even starting their very first website? But what's the biggest mistake You see?

11:58
Okay, without going on a complete rant, the biggest mistake that I see people making is getting talked into a page builder. But let me start at the beginning. Okay. Back in the day, WordPress was wonderful. But you have to know how to code to create pages. So page builders came along as a workaround to that. And they allow people who didn't know how to code to create pages, right? The the post editor was really simple. It was very, you know, word based. So if you could do it in Word, you could do it on your website. But that wasn't, it didn't really give you anything to do your pages with only posts. And page builders are excellent workaround for that. However, we are now in the 21st century, and we have moved on. WordPress has moved on way past where it used to be. And we now have the block editor, which is excellent. And it allows you to create pages without any page builders. Now page builders, although they were great work around, they added to the weight of your website, right? They they slowed it down. So they came at a price. Back then it made sense to pay the price because nobody was really expecting a website to load in two seconds, right? People were so many people were you know, like on dial up. So they were gonna wait 15 minutes anyway.

13:27
So

13:29
I remember those days.

13:33
But, but now people are on their cell phones. And if it if it hasn't loaded in two or three seconds, they're gone. There's somewhere else. So it doesn't make sense to use a page builder. If If you want your website to load fast, because there is now a native solution that is so much faster. And second, if you're completely new to WordPress, it has a steep enough learning curve, that you do not need an extra piece of software to learn. They're not easy to learn, even though they they're sold, as you know, what you see is what you get kind of a drag and drop. There's a lot more to it. So please say no to page builders.

14:15
So I have a little confession then because when I started having to build my own websites kind of out of necessity, I knew nothing about them. And I do I knew nothing about code. So yes, the page builder for sure was the way for me to be able to quickly put a site together that didn't look like a three year old made it right. It kind of had some nice features to it, for sure. And, you know, I think we had this discussion last time we chatted as well, about the updates to the WordPress platform and how I still use the old version because I kind of liked that version. And you were trying to, you know, suggest that I might try the new version. But it's one of those things that trade off right there. At the end of the day, what is the opportunity cost for me to learn it or to hire somebody you know, because I will have to admit that I'm kind of a micromanager. I like to have my fingers and all the things and know how everything works. And I like to fiddle around. So sometimes it's hard for me to pass tech off to someone like yourself because I kind of like to go in there and, and, you know, do a little diagnosis on my own and say, Oh, I wonder what would happen if I just did this. I like to just play around. So it's interesting that you say that this page builder now in this day and age, though, I didn't realize that it actually slowed the load speed down. So I have I'll have to go reassess. Now, I'm using a theme. So I don't know if themes. Are those page builders? Are those considered page builders? Are those separate?

15:43
Now a theme is not a page builder, but there are themes that rely on a page builder or are built for page builders? And then there are those that are just made to work with the native interface?

15:57
No, I love it. So if you're listening, and you're thinking, what the heck are you guys talking about? I have no idea about WordPress. I have no idea about themes or page builders, it is okay. We're just having a conversation about you having a place to put your business online. So whether you use WordPress or another platform, there's lots to choose from out there. Just know that we're really talking about in this day and age, we want your page to load quickly. And we want it to look nice. And if you have questions for sure. Alex will share where you can connect with her at the end of the episode. So if you have follow up questions, because, of course me talking about this right now, I have follow up questions. But I didn't want to take up more time to talk about, you know, WordPress and the platform and page builders, because I think for some people, that might be something they've never encountered. And that's okay. We're just reach out to Alex at the end and say, okay, talk me through this, Alex, because I need some help. So let's shift gears a little bit Alex and talk about content. Because at the end of the day, a website in general, whether it's on WordPress, or a different platform, is really content. So when it comes to you creating content for your website, or for your social media, what is your favorite way to create?

17:14
So for a while, I did a lot of writing, not so much on my website. But I've been answering questions on Facebook groups, or in Facebook groups. But recently, I got into video. I did this ignite video challenge where we did a video every day now for like a little over three weeks. And the idea is that you go from really, like camera shy to really comfortable on camera. And that's how I want to go. Moving forward. I want to make videos for people, because I figure one you get to actually connect with me. And two, it makes it easier to to address questions as they come up. Because sometimes writing it down is like okay, well this this Do I have to have to worry about editing and how it looks versus getting on video where I just turned it on? And hey, how's it going? I'm Alex, let me answer your question by now.

18:14
Yeah, I love it. And I love video itself. But it took me a long time to say out loud, proudly that I love video. Because for me as a Projector with a defined throat center, speaking out loud and connecting with people, whether it's an audio or video is the easiest way for me to do that as well, even though I've written books, and yeah, I used to write a lot all the time. In this day and age, though, it's so much easier just to turn my phone on push record, just start talking. And whether that's a live video or in my notes app, or you know, on otter, my favorite transcription platform. Yeah, being able to just be in the energy of other people will be in the energy of the internet. And when it comes to reusing that content, video is the best content to repurpose, because it can be created into so many other things. And we have the most availability when it comes to video to audio to text to all these things. So I love that you said video because I'm always trying to talk to people about doing video and you know, there's always a lot of pushback. So what was it about video that drew you in now and why have you committed to doing video?

19:27
So with video, I think. So I'm a Projector as well. And with video, I figure you get to feel my energy. And you get to decide if I'm the person for you as a Projector. I don't get to tell you come work with me. Right? I can say, here's who I am. Here's what I have to offer. But the invitation has to come from the other person who says I love what you have to offer. Can you please do this for me and then and I am very right brained. So I have a lot of information that I don't even know is necessarily, and I don't always know how to pull it out, but other people can get it out of me. A lot of times, if you ask me a question, I'll give you an answer and then thinking, I knew that I didn't do that. So, so that's why I figured with video, I will attract the right people, and repel the ones who kind of look at me and go, Wait, she is crazy. Okay, fine. If you think I'm crazy, then don't even contact me, right? It'll save us both a lot of frustration. But if you think I am the person for you, then please let me know. And I will be happy to help you.

20:43
I love that. And I love that you use the word crazy, because I think we're all variations of crazy, we just have different kinds of crazy in our lives, right. And I know when I first came in, especially to the online business, I didn't want to rock the boat. I didn't want to offend anybody. I tried to speak to everybody. And that led to speaking to nobody, because I didn't know who I was speaking to. So being able to stand up and say, You know what, I'm kind of weird when it comes to this, and I am crazy about this. But if you want to hang and you'd like to be crazy to then come on over. So in and this podcast is really a testament to that is about helping business owners really stand in, in the spotlight of their own business, confidently, not saying okay, well, this is kind of weird. I'm going to hide this over here or this. I don't know if I want to share this. I'm going to show that over there. Because I lived that segmented, boxed up life, and tried to run a business like that. And it was so hard. Because nobody really knew who I was. Therefore, nobody really had an emotional connection to me. So yes. So if you're out there thinking, I don't know how I want to share this, I'm gonna challenge you all to go share that thing or go do the thing. Be crazy, in your own way. Be weird and embrace that, because that is how people find you. That is how you stand out from somebody who could literally be doing a video at the same time on the internet, attracting different people, right? There are people for all of us, there's enough to go around for sure there is no shortage of people who need all the things you have to offer. Now, Alex, I do want to make sure that if people have questions about their website about WordPress about not using a page builder, how do they go about finding you on the interwebs?

22:28
So obviously, I'm going to say on my website,

22:31
Absolutely!

22:34
www.Alex-Pemberton.com. I am also on Facebook as APHQ Studio. I'm pretty sure. And I also have a little freebie for the listeners that. So I have this website checkup Guide, which is basically a guide that takes you through a very quick 30-point inspection, kind of like if you would do your car, right of your website both the front end and the back end. So you can see where your website needs a little bit of TLC? And you can get that.

23:08
I love this. So where do we get this I don't want to stop.

23:12
Sorry, you can get it at www.Alex-Pemberton.com/amplify

23:18
Whoo, I love that you use the word amplify. And I will make sure I put all those links in the show notes for today's episode. Because I know there are people listening who are saying, Okay. I'm ready. I need someone to to look at my website, or I want to do this checkup with Alex do this 30-point checklist and make sure I'm doing the right things. Because when it comes to the world of tech, there are so many things that can go wrong. If you don't know what you're doing, right. I've been there. I've had to hire people, because I thought I knew what I was doing when it came to tech with my website. And then I literally broke things and I had to hire developers. And that gets really costly on the back end. So just do yourself a favor, save yourself some time headaches and money. Call Alex make sure you connect with her on Facebook or her website. Grab this checklist because I think once you've diagnosed yourself, you can then be armed with the information you need to say Alex, Okay, I'm ready to amplify my awesome with an even better website. So good. So Alex, I want to thank you so much for being here today. I enjoyed this conversation immensely. And I know that we'll have many more conversations to come

24:31
Thank you, Yong. This has really been fun. I was scared to come on here but I had a lot of fun.

24:37
Stay tuned because next week you're gonna hear from me. It happens to be my birthday week and we're celebrating the one year anniversary of Amplify Your Awesome™. And I have a special gift for you so that we can celebrate these milestones together. I'll see you then.

24:57
Thanks for tuning in to the Amplify Your Awesome™. podcast. Be sure to hit that subscribe button so you don't miss any tips, tricks or secrets on building a business based around your awesome. Hey, and while you're there, leave us a rating and review. Let us know what you think of the show. And until next time, my friends, go out there today and Amplify Your Awesome™!


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Empowering women through coding

Empowering women through coding

[0:00] Meet Julia Taylor, a self-taught coder that’s turned that skill into a global Empire she calls a Geek Pack by empowering women through coding

 

[1:21] From former military wife and lover of location independence to teach over 1400 women to say yes to any WordPress requests, most of whom have never touched a line of code in their lives

 

[3:13] WordPress: Love at first sight for Julia

 

[5:15] How being a full-time RVer turned into teaching WordPress

 

[9:14] Breaking into a very male-dominated career and why community is an essential element of Geek Pack 

 

“Learning a new language is not the easiest thing. So you want people around you that can help you and empower you.”

 

[13:27] Imposter Syndrome, claiming your title, and getting uncomfortable 

 

[17:05] Content creation, strategy, social posting schedules

 

[19:51] Planning for consistency 

 

[22:37] Julia’s tip for helping you embrace your awesome and letting is shine through in your business

 

[26:23] Connect with Julia at http://www.GeekPack.co and sign up for her free five-day coding challenge. 

 

[27:15] Age is irrelevant when it comes to coding

 

[28:02] Share your biggest takeaways from today’s episode with Julia over at http://www.YongPratt.com/319. Next week,  And be sure to share this episode with your friends. Next week, you’ll meet Alex Pemberton, who traded in her nursing scrubs to become a WordPress developer and a designer. 

 


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