After hundreds of interviews, we’ve discovered a few “secrets” to getting the very most out of your interview on the Amplify Your Awesome™ Podcast.
While these promo “secrets” may be easy to implement, and may even seem obvious, they’re very powerful, especially when used together with your own promo efforts.
Cheers to leveraging your guest spot!
Yong
- Rate & Review the Amplify Your Awesome™ Podcast
When’s the last time you bought a product on Amazon or other online retailers without reading the reviews and making a purchase decision based on those reviews?
Podcasts work the same way.
Podcast listeners want to see social proof. They want to listen to podcasts that OTHER people have liked and reviewed.
The more positive 5 Star ratings and reviews a podcast garners, the more likely it is that new listeners will choose to listen.
Review the podcast on Apple (1st choice), Spotify (2nd choice), or Google (we’ll take it).
- Visit your show notes page
The shortened link for your episode was sent via email from amplifyyourawesome@gmail.com and looks something like this: www.yongpratt.com/episodenumber
Once you’re on the page, you can share a number of things directly to social media:
– Click on your Tweetable quotes and share to Twitter
– Hover over each of the graphics to share to social media or Pin them to your Pinterest Boards
– Share the entire post to social media - Share Feature Spots Weekly
Focus on sharing all your featured guest spots one day per week across your platforms (i.e.: Feature Fridays). Queue up all your featured guest spots and upload the custom images created for your episode into a scheduler.
Don’t just share them once. Put them into a recycler so your guest spots are shared on repeat.
Need a social posting tool that allows the recycling of posts? Check out my favorite tool, SocialBee [yes, that’s an affiliate link because I 🧡 this tool!] - Go live and talk about the interview
Announce your episode with a LIVE video on your favorite platform – FB Live, IGTV, IG Live, Tik Tok, LinkedIn, YouTube…the possibilities for live video are literally endless!
Share your interview experience, the highlights, the behind-the-scenes, the feeling you had pre or post-interview, reasons why to listen, have them subscribe, rate, and review the podcast, encourage them to share the link to your show notes page with all the goodies waiting for them to share - Share your custom Graphics
We LOVE our podcast guests and always want to make YOU look good! That’s why we’ve created custom graphics for you to share freely across social media. Look for them in the email announcing your episode is live. - Add a Featured On Section or Page on your website
Social Proof is HUGE!
Make it easy for people to see where you’ve been featured.
Add either the custom graphics for your episode (not the quote graphics) or the cover artwork for the Amplify Your Awesome™ Podcast (below) to YOUR website.
Be sure to add the custom link to your show notes so that when someone clicks on the image, they can see YOU as an expert, an authority in your space because we’ve featured you on the Amplify Your Awesome™ Podcast.
- Share the short link
We shared your specific episode short link (i.e. www.yongprat.com/episodenumber) to make sharing your episode super easy.
Add a link from your website or social media back to your show notes page and encourage your tribe to share the assets from that page to social media. - Add a Redirect a page
If you’re a techie or use web tools/plugins that can quickly create custom links, why not create a custom link from your website to your show notes page?
For example, www.yourwebsite.com/awesome that redirects visitors to your show notes page, www.yongpratt.com/episodenumber.
When people land on your show notes page, they’ll view you as an expert in your industry that’s been featured on our podcast. - Email your list
Let your tribe celebrate with you!
Once your episode goes live, email your list and let them know. Use your featured guest spot as a reason to reach out and celebrate. Include some of the custom graphics in the email. Use the shortened link to send them to your custom show notes page and encourage them to share your featured guest spot, too.
There you have it!
Lots of ideas to promote and leverage your featured guest spot on the Amplify Your Awesome™ Podcast.
Thank you again for your willingness to share your awesomeness and for being an inspiration to so many!
I appreciate YOU!
🧡 Yong
P.S. Wanna turn your existing content into endless streams of income and never have to worry about what to post on social media ever again?
Schedule a Content Gold Mining Exploration Session as my gift for being an awesome podcast guest.
