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How To Rediscover Your Body

How To Rediscover Your Body

[0:00] Have you ever been asked or told to dim your light? Be less you? Be someone else because maybe somebody in our life didn’t understand or appreciate who we are or what we did? Well, today’s guest Tara Galeano, has some experience with that and she’s going to shed some light on how when we reclaim and rediscover who we are through our bodies, those thoughts and requests will be a thing of the past. 

[1:12] About today’s guest, Tara Galeano, and how we connected 

[1:38] Tara’s life before entrepreneurship and how she got to where she is today. 

[3:13] Where Tara got the idea of time and learned to value it. 

[4:48] Reclaiming and rediscovering our own power so we can express it through our businesses 

“The biggest block for so many women is that we reference other people as our source of  power.” – Tara Galeano

“There’s so much inherent power within the body, that it’s a wonderful vehicle and reference point for us that we don’t have to think about how to do things the body just knows.” – Tara Galeano

When we allow the wisdom of the body to come through that our lives become so much more on point. They become so much more effortless, and that there is so much more flow in the process.” – Tara Galleano

[6:47] Steps we can take to tune back into our bodies and then help to amplify that out into the world.

[7:15]  An interactive experience for you and Yong’s observations from it.

[8:45]  How often do we do this simple practice of letting ourselves feel and just letting go because it is extraordinarily hard?

[10:42] Overcoming resistance, especially in content creation.

[12:04] How to tap back into our breath when learning to trust ourselves 

[15:36] How to translate that feeling of being in nature into when we sit behind our computer and we want to share something with our audience and create content. 

[17:36] Tara’s favorite way to create content and the intentions behind her creations

[23:43]  On cycles and sexuality

[24:46]  “The more that we’re able to claim our desire, to claim our pleasure for ourselves, we claim this vibrancy, and that we’re able to access it in a way that’s deep and profound and effortless, that then shines forth in all of the other aspects of our work.” – Tara Galleano 

[27:10] Connect with Tara

www.rediscovermybody.com [website]

Rediscovering My Body [book]

[29:10]  Come share your biggest takeaways inside the Arena of Awesome. Let Yong know if you purchase Tara’s book and want to chat more about it or want to book club it.

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Introducing the Podcast Launchpad

Launch your podcast and leverage your audio content with ads…in just 2 days inside the brand new Live Learning Experience, Podcast Launchpad with Yong Pratt and Tammy Pereira.

Coming your way, August 10-11, 2021.

Podcast Launchpad - Yong Pratt - Tammy Pereira
Read Full Transcript

Yong Pratt 0:00
Have you ever been asked or told to dim your light? Be less you? Be someone else because maybe somebody in our life didn't understand or appreciate who we are or what we did? Well, today's guest Tara Galleano, has some experience with that and she's going to shed some light on how when we reclaim and rediscover who we are through our bodies, those thoughts and requests will be a thing of the past.

Yong Pratt 0:30
Have you ever felt like there was something missing in your business, something holding you back from the success you're seeking? If so, you are not alone, for nearly 20 years, and that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners, building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Yong Pratt 1:12
Hey there, Amplifiers! Welcome back to the show. Today's guest is Tara Galliano. She's an author, retreat host, speaker and sex therapist that learned to reconnect with her body after leaving a 25 year marriage, and now helps other women do the same. Tara, I am so glad that Rebecca connected us. Welcome to the show.

Tara Galleano 1:34
Thank you so much, Yong. It's a pleasure to be here with you.

Yong Pratt 1:38
So I would love to go back kind of to before you became an entrepreneur, what did life look like? Where did you think you were going to end up? And how did you get here?

Tara Galleano 1:48
Oh, that's funny, because I've always been an entrepreneur.

Yong Pratt 1:52
I love that!

Tara Galleano 1:54
I left school and started my private practice. And I was on I think I held Oh, I was counting a probably about five years of my job, like kind of my semi adult life where I worked for someone else. So I was never, it was always the square peg trying to fit around, never felt like a fit for me, because my time is so valuable. And I needed the flexibility in my life to do the things that were most important to me. There was a short stint where I worked at the University of Colorado. And I worked there part time while i was growing my private practice. And I just needed to leave at some point it was three years in and I just felt like this is not serving my highest good and my time is so valuable. And I learned a lot and so thankful for that experience, but wasn't giving me the juice that I needed to have to get I am today.

Yong Pratt 2:46
And I love that you're talking about time because understanding that your time is more valuable than what other people may presume it to be. I think that's it kind of runs rampant in our culture about you have to give time to this and you give time to this. But nowhere is a talked about giving time to ourselves or taking the time for ourselves. So where do you think that idea or your idea of time and learning to value your time came from?

Tara Galleano 3:13
You know, it was a hard journey. I mean, I was married for 25 years. And that is a lot of time. And what I know particularly from being a therapist and caring for people and being a parent, and really even being a wife was that I give my time and my attention to others to help to love to create. And that that is the most valuable thing I could give to anybody. And what I learned in the process was that I was not giving that to myself in the way that I needed it to do all the things that I was doing for all of these other people that I was in relationship with. And that's when the kind of a light switch and I thought, oh my goodness, I need to shift this.

Yong Pratt 3:59
Yeah. Yeah. And it's one of those subtle shifts to that when we come to the realization or had that lightbulb moment, like you showed that a lot of things can shift and change very, very quickly. So I want to shift into this topic of rediscovering ourselves because I know that in business, like you, I spent a long time trying to fit myself, you know, the the square peg in the round hole or vice versa. I ran a business for a long time, I worked for other people for a very short time. So I quickly learned that I was a really bad employee and I didn't like to follow the rules that they were setting out for me. It was tricky to follow even my own rules that I set in my business. But let's talk about how to rediscover or really reclaim this power. This is energy we have within our bodies that can then be expressed out into the world through our businesses.

Tara Galleano 4:48
Yeah, because I think it's so powerful and I'm really wanting to refine that process for women. Because it's it amplifies right. It amplifies so much in our business and in our Our lives. And what I found was probably the biggest block for so many women is that we reference other people as our source or as as our power. And so because we're this paradigm of performance, if you will, that we need to perform or take care of others, that we forget about ourselves. And then when we're actually able to switch that, and the body, I mean, the body is this great reference point. It's so much vaster than the mind, and the female body can create life. And we can create so much, there's so much inherent power within the body, that it's a wonderful vehicle and reference point for us that we don't have to think about, okay, how do I do all these things the body just knows. And when we allow the wisdom to come through, and accept that is true, that our lives become so much more on point, they become so much more effortless, and that there is so much more flow in the process. And it really is this allowing or the surrender to the body. And that's I think that's really scary.

Yong Pratt 6:03
It is that I was just thinking about that too, about how our culture and our society when it comes to especially the female body, there's this kind of taboo subject, we don't talk about it. We don't talk about things like cycles, and we don't talk about sexuality, we don't talk about these things are kind of just swept under the rug. So for all of my listeners out there, how would you recommend kind of starting this process, because we kind of have to peel back a lot of layers, a lot of learned behavior in order to get to this beautiful place you've just described, where there's this massive wisdom in our body, what is kind of the first a couple of steps that we can take to start to start to tune back in and then help to amplify that out into the world.

Tara Galleano 6:47
I love that because that's so important. Oftentimes, what I find is that there's an illness or health crisis, or some disease or discomfort in the body that women experience. And then all of a sudden, their attention is called there and they're like, okay, now I need to come back into my body. And yes, you do. Yeah, that is the wake up call. Yes. Thank you for heating that. And what happens when we don't have to answer that call, because we're already doing preventative care is so much more powerful.

Tara Galleano 7:15
So if we just take this moment to tap into the inhalation, like where it lands in the body, and you really feel that where the escalation begins, and really feel that. And it's not about dictating or managing the wrath, it's really just about feeling that.

Tara Galleano 7:43
So invite you to try that again, notice where the inhalation lands, there's no right or wrong there just as information on where the isolation begins. Yong, what did you notice that you brought your attention to your breath,

Yong Pratt 8:15
I noticed that I was trying to control the outcome, which is fascinating, because I think as women, we that's what we that's our natural tendency to control things or try to control things. So as you're talking, and the more breaths I took, I could relax into that. But the question I'm thinking is, how often do we do this simple practice of letting ourselves feel, and just letting go, because I know for me, that is extraordinarily hard.

Tara Galleano 8:45
It is, I'd say that is probably the one of the most difficult things that we can do in our lives. And that it takes a lot of courage. And I'm glad that you participated in this with me in this moment, because it's just a tape. And my sense is that the more that we can embrace the simple things in our life, the easier things become. And it is the simple thing that we can actually do that feels sustainable. It's not that I need to change everything, and, you know, address every little detail because then that activates that control and the desire to manipulate or manage. And that's antithetical to this experience that really the experience is to allow and to feel into the moment. And the more that we can do that the more we can tap into the flow, and then we could really produce the results that we want because it will be so effortless because it will be so tapped into the frequency that we bring to this world that that is unique and unlike any other and that that is our gift and mine looks different from yours. And yours is different from everybody else's is such beautiful variety and that is the wonderful piece too, because then it allows less control of like we're all going to look so different. We all are so different.

Yong Pratt 9:58
And that's such a good topic. About too about being different, because I know that growing up, I wanted to be the opposite of different, I wanted to fit in and look like everybody else. And as you know, a red haired, green eyed freckle faced Asian living in a predominantly white community, it was really hard to fit in. But I tried, you know, as hard as I could to do that. And as you were talking, I was visualizing the beauty that could really come out if we just allow, and in your work, do you ever experience clients that have resistance to this idea of simple because I know that when I talk about simple in relation to content, there's a lot of resistance that comes up like Wait, what do you mean, it can be simple? Have you experienced that in your work?

Tara Galleano 10:42
Yeah, yeah. I love that. Because I feel like simple yes, there's resistance. And also, then people want to make sure that it's safe, because they want to know, if I relax into the simple Am I am i is tested, if it's going to give me the results that I want. Because then if it is, you know, more intimacy, more joy, more juiciness, more flow in my business more, you know, sales, then I'll buy it. But if it's not, and it's just simple, well, I can do simple and not get the results. So I think it is again, this process of trusting to Yeah, do you trust yourself? And do you trust the person that is guiding you? Because if you do, and that's, yeah, that's what you need to do.

Tara Galleano 11:25
And the resistance? Absolutely, I mean, I've been a therapist for over 40 years is a resistance that's such a part of our human condition and the armoring that we put on, and the way we want to persevere and the way that we do things, and to introduce something new, especially as adults, it's like, that's gonna blow my mind I world. And I'm like, and is it really going to be simple read because it blows my mind and rocks my world. And I really have to adapt. And what can I grasp on to well, the simple things because then I know where the inhalation lands on my body, and I know where the exhalation begins. And that's a true thing. And that's true.

Yong Pratt 12:04
And that's such a beautiful concept too. And, and just kind of kind of an analogy of life to like, it really can be simple if we make it or we let it to be simple. If we let go of our preconceived notions, if we let go of how things, quote unquote, should be, because there's a lot of shooting in life. And it runs rampant. And I know that I've had to really retrain myself on not using that word, because it's not really a state, it's just it just, I would say almost an excuse, right? We should do this, like, well, who said we should do that? And, and what is the source? Because you said it, we're just a moment ago, and the word was trust. And I feel like, it's taken me a long time in life, you know, decades to get to the place where I have a new relationship with trusting myself, because for so long, I let my trust in others guide my decisions guide what I said or what I didn't say, and that really is something new that I'm experimenting with. So do you have a Do you have something we can work on to really tap back into? So we have, we can tap back into our breath? We have that simplicity there, when it comes to up leveling, and then learning to trust ourselves, especially if we haven't done it for a long time. Are there practices that you could share to help us do that?

Tara Galleano 13:26
I mean, yes, there's so many, because I like you referenced before I was married for 25 years. And yeah, one of the things my former husband wanted me to say was, don't tell people that you're a sex therapist, tell people that you're a clinician, and that's okay. But sex there because a little bit messy and like, okay, so yeah, so really needing to be smaller, and then really coming back to, can I trust myself? Or can I trust him? And what is he saying, is that true? Are people really going to perceive me that way? Or what is true? And so what I found was that oftentimes, my bullshit detector was offline in my relationship. And so coming back and rediscover my body was coming back into my body and understanding what was true for me. And it's been a process. And I know that there are guides and there's coaches, and there's teachers that provide pathways for us, that help enable us get to where we want to go because we see the light at the end of the tunnel, and they're reaching out of hand and inviting us forward. And that we need what I would say these coherent fields that support us, and that if we don't have a teacher or a guide, it's as simple for me and I would say for a lot of people is to be in nature, as a nature provides such coherence.

Tara Galleano 14:36
And that we know oftentimes that there's such bliss and such awareness and such ease when we're in nature. And the more that we can reference that and really template that within our body, the more that we can begin to know this is truth and whatever, you know frenetic and just corded energy we're getting from our cell phones or we're getting from our computer. That is not true. truths. And you can feel the contrast. And you can try this experiment with yourself and say, I'm going to go out in nature and go for a walk and go be with a tree, maybe put your back up against the tree, and feel that for a few moments. And then go be in your cell phone and be with your computer and listen to the radio, or, you know, I mean, how all that stimulation going on and see where you land. And do you know where your breath in your inhale lands and where your exhale begins in that moment. And it may be more difficult, you may know. But my sense is it will be tremendously more difficult. And so you have the contrast. And then you can reach for more of what it is that you want.

Yong Pratt 15:36
Hmm. And the idea of being out in nature is one that I love. And now that it's warmer in the mornings, I love going on the back porch, listening to the birds, we have these beautiful yellow birds, like I've never seen them before, but they're vibrant yellow, and they come land on the hummingbird feeder, the hummingbirds come in and there's just birds everywhere. And just the sun filtering through is enough to help me center myself and get back to that feeling. And I don't I wouldn't say that I'm a meditator by any means. But it almost is sort of that, that meditation that kind of washes over you where you don't have to think about it. It is easy, it is blissful. It is joyful, just to sit in that. So I love that. The question then is, how do we translate that feeling of being in nature into when we sit behind our computer, and we want to share something with our audience and create content? How do we transfer that feeling or those emotions into our work?

Tara Galleano 16:34
I love that, because that is the biggest gift that we can get from nature, it's because nature is doing its own thing. And it's perfect in and of itself. And we can't just be trees standing outside forever here. They've got such amazing intelligence, we just can't replicate that. But what we can do is we can learn. And so what I do is I and I have my book right here, I have my very beautiful book that I write in and write without the connection to the computer and get the download of what is true for me in this moment. Because I've been out in nature, I've taken my walk in the morning, I'm connecting to myself, I'm really feeling like I'm just referencing myself and coming way within me. And so then the expression is so much easier, I write it down in my book before I get plugged in at all. And then because I've had the time and the opportunity to take, give myself a download, and really just express it all, I can dive into my work and begin to create the things that I am meant to create this day.

Yong Pratt 17:36
Oh, that's beautiful. Yeah, getting away from all of the devices, unplugging. checking in with yourself, like you said, getting that download. And that's such a good word. Because people understand what a download on a computer is, and how quickly or how slowly that sometimes happens. And our brains are kind of the same. Some days, the downloads a little faster. Some days, it takes a long time for anything to come out on the other side of that pin. I know for myself, that's definitely true. So would you consider yourself then a writer first and foremost, when it comes to content creation?

Tara Galleano 18:08
I do more and more, you know, I've always felt like I was a writer my whole entire life, I loved writing. And then when I was in my 20s, I gave birth to my two beautiful children who are now adults love them. And something about that my creative energy shifted. And I didn't write like I used to write. And so my creative force was going into raising my kids. And now that my kids are adults, I am writing so much more. And it's you know, it's been a profound gift and recognizing the timing, because that's where I think this should comes in, at least for me. And where I see it with other women. It's like, I should be doing this. I identify as a writer. And so there's this should. And yet the timing just wasn't right. I didn't have resources, I didn't have the excess flow, to go to writing because I was so involved with raising my kids. And the reality is, there's nothing wrong with that, because they're amazing human beings. And I'm so glad!

Yong Pratt 19:08
Isn't it interesting that we we, we should all over ourselves when it comes to this. But we know that in life, there are seasons, there are dormancy seasons, there are growth seasons, yet we don't allow ourselves to also have those same seasons. So when we're growing our kids and we we prepare them to go out into the world. Just because we're not doing certain things we used to do doesn't mean they're not still part of us. We just need to rediscover like you said through our bodies, through through our senses through being out nature, how to make that work again.

Yong Pratt 19:39
So I really appreciate that you share that because it was a practice you had and then you didn't have it for a while. And I know for me in particular and a lot of women, we beat ourselves up so much about the things that we used to be able to do or that we used to enjoy and we no longer do. So the fact that you're now coming back to it, it's kind of come full circle I love that because that's exactly what happens in business. And in life too, right? Everything is in a cycle. It is not linear. It's very sporadic, and lots of ups and downs and twists and turns. And I think being able to use our breath, like you shared and being out in nature, and just understanding that it's okay not to do certain things at certain times, and maybe try new things, because that's been my experience to that.

Yong Pratt 20:26
For a while writing was it every day is a little bit different. Some days, you know, being here on video probably is my absolute favorite way to connect and create because I get to really co create, whether it's with a guest or kind of with the universe as as my companion to help me do all these things. So I just love that there are so many different ways for everyone listening to not only build a business, but to create the things that they love, create the things that they let that light them up, and then really create things that support who they are and how they serve others. So I am curious to know, when you're creating your writing, when you're sitting down, you're journaling? How do you then translate that into something you put out onto the internet, whether it's on social media or through your book? What does that process look like for you?

Tara Galleano 21:15
Oftentimes, I have an idea. And then I'd like to explore. And so I do a lot of Facebook Lives, I do a lot of Instagram lives. And currently I'm doing an Instagram series called living in ceremony, because that has been my desire for a while before that it was dating at 50, which was fun, but limited, because I don't wish to date at this point. But living in ceremony really speaks to me. And so I have the idea of Oh, how do I want to show up for my audience today. And so there is some connection to the relationship. And then feeling into that and feeling into the layers of there's absolutely things that are private that nobody knows. But there's also the personal piece, and there's a liminal field where I want to connect with people and I want to draw them in. And I also want to be able to relate to them where they're at. So knowing those different layers of nuanced layers really helps me and then I start to write from within just setting that intention of I'm going to express what is most important for my audience today. And so I might just write that as an intention, and then see whatever comes forth. And again, then filtering it through, this is private, this is personal, I can share. And this is what my audience probably wants to hear most. And so really working with those layers, and then bringing it forth, but knowing that the expression of it is also valuable, because I need to write what's what's important for me in my private life, as well as my personal as well as for my audience. So just knowing that it's all divinely guided,

Yong Pratt 22:46
Oh, such a such a great visual of you of you doing this, as you're explaining it again, you have such a great way with words that I can sort of see it happening, you know, as as you're describing it. So that's so beautiful. And your audience is so fortunate to be able to, to be connected with you in this way. Because a lot of what you're talking about is is again, going back to the word taboo is our subjects that are not necessarily something we grew up hearing about. So holding space for them, allowing them to, to rediscover all sorts of different things about themselves in many different aspects. I imagine that's, you know, what a gift you're providing to so many women out there, who, who, for the first time in their lives, maybe are tapping into this part of themselves that they've ignored for a long time. And now they get to experience it and express it through your work. So, so thank you for showing up and sharing all that with your audience. Because, wow, just what a tremendous gift that is.

Tara Galleano 23:43
Oh, awesome, thank you again, and it made me think also of the cycles. And so, you know, especially around sexuality, it's oftentimes, we may blame ourselves as women like I should be more sexual, or I'm ignoring this part of my life. And that may be true, but what I also know is that their cycles, their cycles, where Yeah, where there is more dormancy, or there is more vibrancy, or there is more juiciness or there is more play. And that that is part of the process. Because I also know that in this culture, especially in media, women and female bodies are hyper sexualized. And then also, there's this reticence of we don't have the words to speak what is our pleasure? Or what is our desire? Or what is true for us? Because we were never taught how to do that. We just know we're not that hyper sexualized division, and how do we live our lives in between from where we are to where that is. And it's so difficult. And so I really honor that, that we oftentimes we just don't know what our pleasure is.

Tara Galleano 24:46
But what I do know is the more that we're able to claim our desire to claim our pleasure for ourselves, and not necessarily because our partner wants it or because anybody else wants it, but we want it just for ourselves. That we claim this vibrancy, and that we're able to access it in a way that's deep and profound and effortless, that then shines forth in all of the other aspects of our work as like sexual potency, sexual creativity, sexual pleasure, naturally overflows into the other areas of our lives, when we allow it when it is true for us when it's not that hyper sexualized image, we live there, which is fine, too. But I say most of us, we don't. And we just live where we live here. And it's very beautiful, and gentle, and sweet, and lovely and juicy and orgasmic. And you know, it's all of these things. And that is just what it is for us. And that we need to honor that. So coming back to that unique expression that we all have, and how when we tap into that, it effortlessly impacts all of the other areas of our life. Just like when we're constricted, it impacts all other areas of our life. Like, oh, I had this problem here. And now all of a sudden, it's showing up in my work. And now it's showing up in my family. Of course it is the thing.

Yong Pratt 26:04
And it's interesting, too, because there's this idea that we can compartmentalize our lives, right. And I tried to do that for a long time. So I love that you're saying no. If it's happening here, it's going to show up over here. So let's just deal with it. Let's, let's address it, let's explore it, let's do some experimentation. So we can get to the point where we can show up in our most awesome selves and really go out there and and really just use our energy then to amplify all the good work. I know everyone on the listening to right now, everyone's out there doing amazing work. And what if we by just rediscovering our bodies, rediscovering who we are rediscovering our intuition and trust in ourselves that can manifest its way into every nook and cranny in our lives. And it's gonna make our businesses and so much better. Oh, my gosh, Tara, I have loved this conversation so much. I want to make sure that my listeners know where to get your book and where to connect with you To learn more, because there's so many facets of this particular topic. And I want to make sure I'm a resource for them to find you.

Tara Galleano 27:10
Wonderful. So the best way to find me is on my website, www.rediscovermybody.com. And I would love to share my work, I have this book rediscovering my body, and that's available on Amazon.

Yong Pratt 27:21
So I have to go get the book today, I'll go put it in my cart and start diving in. Because I just think, Wow, giving ourselves permission just to be ourselves and rediscovering who we are, what a beautiful way to to then show up in the world as our authentic selves. And it's the very reason this podcast exists so we can amplify our awesome. So Tara has given us some great tools. Today, she's written a beautiful book that we we all need to go get now. So we can show up as more of our authentic selves. Tara, thank you so much for saying yes to this interview, it's been a blast. And I know we're going to be connected in the future at some level. And I'm going to just enjoy every minute of that.

Tara Galleano 28:01
I love it. Thank you so much, Yong. And I just want to say that the I love the book, and I'm really happy that you're gonna go get it because it's a guide book. It's not, you know, a book where somebody is telling you, it's not an expert telling you something, it's really this wonderful, beautiful illustrated version of you get to document you. And so you really get to create all of the information that you need to know your pleasure to know your pain, and to know so much more about your body. And I'm so excited to be bringing this forth. I'm so excited you're gonna get a copy.

Yong Pratt 28:34
Yeah, I can't Yeah, I can't wait to dive in. When I when I get it. And when I go through it, I'll reach out to you and, and, and, and share with you if you would like that sort of my process because yeah, I love sharing with others, you know, when I get their books when I take their courses, just reporting back because I know as a course creator, myself and as a coach, it's so nice to not that I have to be affirmed. But it's so nice to be able to receive that back after putting so much out into the universe. So I'm looking forward to it. Thank you so much for being here today.

Tara Galleano 29:08
Thanks so much.

Yong Pratt 29:10
Wow, what an amazing conversation that was to talk with Tara today. You know, I had a whole list of questions written out that I wanted to ask. However, as is usually the case, I'll write out some questions just to kind of gather my thoughts. And then we'll totally go off script, which I really, really adore, letting sort of a universe letting the energy of our conversation guide us. And that's really what what I love most about bringing guests onto the show about being in the energy of someone else, co creating with them like I shared on today's interview, and really this topic about rediscovering ourselves by rediscovering our body. Wow, what a profound topic. I invite you to come on over to my Facebook group, the Arena of Awesome. Share your biggest takeaways share your biggest ahas and hey If you also get the book on Amazon, wouldn't it be cool if we did some sort of book club or we had some chats about that? I would love that I would love the accountability of going through a book and rediscovering and having other people in that process with me, come on over to the arena. Tell me also if you're interested in that, because I think that would be a really fun way to honor Tara's work, and to honor her for being a guest and to demonstrate to her that her work is so valuable, so needed and so important. Okay, my friends, I will see you inside the Arena. Until then, go out there today and Amplify Your Awesome™! Cheers.

Yong Pratt 30:38
Thanks for tuning in, do the Amplify Your Awesome™! podcast. Let's continue this conversation inside my Facebook community beat arena of awesome while it's still free and open to new members, come share your biggest takeaways and Ahas. Plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

Transcribed by https://otter.ai


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Using Your Energy and Values to Create Content Mindfully

Using Your Energy and Values to Create Content Mindfully

[0:00] Have you ever lost your uniqueness when creating content in your business? If so, you’ll want to lean in and take a really good listen to today’s episode, because our expert guest is going to share how she creates content mindfully in alignment with her energy and values, and how you can do the same. 

[1:25] About today’s guest, Marisa Raymond

[2:22] How Marisa found her way to becoming a playful parent coach, amongst all the other things she does.

[9:05] On identity and accountability 

[10:22] How Marisa and Yong met. Human Design and being multi-passionate

[12:40] Creating content mindfully and how playing around with lots of different things informs Marisa’s process.

[14:09] Batching content versus being spontaneous 

[15:03] Getting quiet and ritualizing content

[17:40] Making lists, having fun, and leaning into easy

[19:17] Allowing the space for spontaneity and being aligned in your energy

[21:57] The feelings and emotions behind content creation 

[23:45] Experimenting, being curious and paying attention to your energy and any resistance you might encounter.

[29:06] Recognizing that other people experience cycles, too, and honoring how we feel

[31:04] Releasing blocks with EFT and how Marisa helped Yong overcome her own blocks

[32:59] Connect with Marisa

Email: [email protected] Raymond.com

Website: www.MarisaRaymond.com

Instagram: www.instagram.com/MarissaRaymond77

[34:15] Come share your biggest takeaways inside the Arena of Awesome

——————

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Launch your podcast and leverage your audio content with ads…in just 2 days inside the brand new Live Learning Experience, Podcast Launchpad with Yong Pratt and Tammy Pereira.

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Creating Content Mindfully - Amplify Your Awesome™ Podcast
How to create content mindfully - Amplify Your Awesome™ Podcast
The Audio + Ads Advantage Part 2

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Leaving a Legacy with a Podcast

Leaving a Legacy with a Podcast

[0:00] If you’ve ever thought about starting your own podcast, but weren’t sure if it would actually help your business, you’ll want to pay particular attention to today’s interview. Erin Cooney is joining us today to share insights into her podcast, and how her podcast got her featured in an international magazine. 

 

[1:05] About today’s guest, Erin Cooney

 

[2:00] How Yong and Erin first connected. Yong’s Podcast in a Weekend Class and how it helped Erin launch her own podcast which has now been featured in an international magazine.

 

[2:32] From dance, gymnastics, and movement to music and Irish Dance

 

[2:56] Erin’s path to learning Irish Dance from her small farm-town and how the popularity of River Dance led to teaching.

 

[5:16] How Erin’s dream of being a mom and Irish Dancing led to opening up her own school, Rinca Nua. 

 

[8:22] The effects and aftermath of COVID on Erin’s Brick and Mortar Irish Dance School

 

[10:39] Will there ever be a point when Erin will run her business exclusively online?

 

“I realized that I do want the online piece, but I don’t want it to be a dance studio.” 

 

[13:12] How seeing herself on video led Erin to focus on her own health and weight loss journey and the declaration she made to her husband that put things into motion.

 

[14:38] Focusing on simplicity and frameworks versus step-by-step actions helped Erin shape her new weight loss program.

 

[16:11] How people’s perceptions changed once Erin lost 50+ pounds.

 

[18:21] Will there be a second podcast in Erin’s future?

 

[20:48] Why Erin started her podcast, Irish Dance Business Owners, and how it led to Erin being featured in an international magazine

 

[21:32] Erin’s Podcast in a Weekend Experience and the advice she ignored 

 

[22:10] How a Virtual Assistant helped Erin with podcasting consistency and the bigger purpose for her podcast

 

[22:52] How Erin’s podcast is shifting the focus in Irish Dance from competition to conversations with business owners, building a legacy for future generations.

 

[24:19] Elevating Irish Dance to a New level through her podcast

 

[24:48] The REAL power of podcasting according to Yong

 

[25:30] How podcast has changed the way people perceive Erin and her business

 

[26:52] Reaching new audiences with her podcast  

 

[27:48] Connect with Erin 

http://www.erincooney.biz/

www.IrishDanceBusinessOwners.com 

Irish Dance Business Owners Podcast

 

 

Read Full Transcript

Yong Pratt 0:00
If you've ever thought about starting your own podcast, but weren't sure if it would actually help your business, you'll want to pay particular attention to today's interview. Erin Cooney is joining us today to share insights into her podcast, and how her podcast got her featured in an international magazine.

Yong Pratt 0:21
Have you ever felt like there was something missing in your business? Something holding you back from the success you're seeking? If so, you are not alone. For nearly 20 years, that's exactly how I felt as a business owner. It wasn't until I discovered Human Design, that it all became clear. And it turns out that I was the missing piece in my own business. Join me on this journey of discovering the real me and hear stories from other business owners building businesses around all of their awesomeness. I'm Yong Pratt, and it's time my friend to Amplify Your Awesome™!

Yong Pratt 1:05
Hey there, Amplifiers! Welcome back to the show. As always, I'm your host Yong Pratt. I am your Expert Content Gold Mining Guide. And I am a true lover of connecting with incredible awesome people from around the globe. And I have another one for you today. Erin Cooney was the first American-born to pass the Irish Dance Teachers Diploma from Dublin, Ireland. How cool is that? She's been in the world of Irish dance for more than 25 years, has been teaching for more than 15. She runs a performing art school called Rinca Nua Irish Dance. She is the founder of the Irish Dance Business Owners and hosts a podcast by the same name. She was recently featured in an international magazine. We're gonna dive into that story talk about podcasting and talk about pivots in her business. Erin, welcome.

Erin Cooney 1:57
Thank you so much. I'm excited to be here.

Yong Pratt 2:00
Yeah, Erin and I connected. It's been several years since we connected back in a mastermind for dance school owners. And we've since kind of gone our separate ways. We reconnected a couple years ago, when you wanted to launch your podcast. You went through my Podcast In A Weekend Class, launched it, and now your podcast is being featured in magazines around the world. That is so so cool. So I want to start before the podcast kind of your journey into business how you took your love of Irish dancing, and turned it into a business?

Erin Cooney 2:32
Yeah, sure. So I've just always loved dance and gymnastics and movement in general, just being active as a child. My love for music is really what brought me to dance and I definitely loved Irish music. Just instrumental music in general. I love that piece like being a gymnast to like we did our floor routines to instrumental music, I was just really drawn to instrumental music.

Erin Cooney 2:56
So I really wanted to learn the Irish dance and they're just really there wasn't anywhere around to to learn Irish dance. And I was a kid and this was Pre-River Dance days when you know Irish dance was really seen as just that kind of a traditional dance form, you know, like square dancing or something you might learn just for cultural reasons. But then when River Dance came and toured around the globe, Irish dance became super popular. And at that point, I had taken a few lessons. My parents had found a teacher and in the metro area. I lived on a farm. So they found that teacher in the metro area that actually traveled to our small hometown of like 2000 people to like once a week just to teach the basics of Irish dance. So I had been learning just the basics of Irish dance just for my own pure fun and enjoyment for about a year before River dance happened or not. A few years I guess, before River Dance happened. Once river dance happened, people kind of knew I Irish danced or knew I did this just kind of on the side and wanted me to like teach it dance studios, performed with Irish bands, because it was so big, it was so popular. And everyone wanted to either see it or learn how to do it.

Erin Cooney 4:09
So even into my college years, I started performing with a band I started teaching Irish dance for like the ballroom dance club and, and just different things like performing at the cultural festivals that were around. And so it was just kind of this side thing that was enjoyable part of my life. I also did the dance team in college. So I still was doing other forms of dance and things like that as well. But Irish Dance after I graduated from college, I became a gymnastics coach. And at the gym, I was coaching they actually had dance as you know, part of the building programs as well. They had gymnastics and dance. And I said, You know, I don't know that I really want to teach, you know, jazz or anything like that. But I would love to teach Irish dance. And so they said that, that I could start teaching an Irish dance class if we could build enough interest for a class and that's kind of how it started. And that was way back in 2002. I started teaching Irish dance just once a week on a Saturday for a dance studio. And the the program kept building. And eventually I moved, you know, I was trying to figure out other full time jobs to work with, you know, the evening schedule.

Erin Cooney 5:16
So eventually I moved. And I just really found that I was trying to figure out a full time job with like this part time teaching Irish dance. And my dream was just to just just do the Irish dance thing and become a mom. Like that was my my dream and my goal. Get married to have children and just be an Irish dance teacher. Eventually, I opened my own Irish dance school after teaching Irish dance for various different dance studios for 10 years. So I had a lot of experience under my belt as far as teaching Irish dance. And then when I launched my Irish dance school, I immediately hired other teachers to help me. But a lot of people don't know Irish Dance so I had to do a lot of training and have teachers.

Erin Cooney 5:57
So now I've had my Irish Dance School for 10 years. And you know, about back in 2015, I kind of just started doing more online, reaching out to more business mentorship online, as opposed to local business coaches, because I had my second son, and I just found that being a mom, it was so much easier to go online to get business coaching than to actually drive to my who I had as a business coach at the time. And so I just started doing more and more learning online. And then I started learning about online business because of that, because there's so many coaches online teaching about online business. So back in 2015, I kind of opened my idea of like, this new idea of maybe I could do an online business someday, as well. Um, so that's kind of how that all started. And then eventually, you know, knowing different people who are podcasting and thinking, maybe I could do this too. And, you know, how could that be part of this online business journey for me, so I know, that's kind of a lot. But that's kind of, that's how it all started for me.

Yong Pratt 6:58
You know there's so much about this story that I think so many listeners can resonate with. It's the idea that if a seed gets planted, when we're little, and we let it grow, we don't know where it's gonna take us. And I love that you just had this desire to learn it. And then all these opportunities when River Dance came out and kind of came about, and you kind of followed your heart, you follow that passion. And that led to opening brick and mortar studio and then to helping other Irish Dance Business Owners really run their businesses as a business, not just as a hobby. And then I know your podcast has been instrumental in, in educating them and helping other people find this world of Irish dance, and learning more about it, and also falling in love with that.

Yong Pratt 7:38
So I just love this ripple effect of your entire life. And this one little thread has kind of woven its way all the way through. And though it's been a lot of years, I just love that it stayed there. And you've really listened to that intuition. Because I think sometimes it's so easy to let other people stop us from following that little intuition or following that passion. People squash dreams without even realizing that they want us to be practical and have a job where we can support ourselves and support our family and, and do the responsible thing. That was my story anyway. So I just love that and honor you for really listening and knowing that was part of who you were and part of what you wanted to do you. So kudos to you.

Erin Cooney 8:21
Well, thank you.

Yong Pratt 8:22
Amazing. So let's talk about your brick and mortar first and talk about the effects of COVID. And how you've had to transition to more of an online teaching model that you had been using with your coaching clients. But now all of a sudden, you're faced with doing it online for years, your student body, how did that go? And what does it look like now?

Erin Cooney 8:44
Yeah, you know, I felt like the several years prior to COVID happening, it was like this preparation to just so that I could immediately switch to run my business online. It was amazing. It was like I had been prepared for this. So I felt like I was truly just so lucky to have all that training behind me. And I really felt for the people that didn't have it like these other brick and mortar business owners who who weren't sure how to run anything online, like couldn't handle their payments online, didn't know how to run classes on zoom, never used zoom before, like just all of the huge learning curve that they had to do. And let's say like a couple months, whereas I had been learning all this online business stuff for several years leading up to this. And you know, always had the goal of like building this, you know, six figure plus online business and all of a suddenly it was like, hey, it happened overnight.

Erin Cooney 9:35
I'm actually running everything online. It's just that my brick and mortars switched over to an online model. And it was really nice for me to like experience that too, to see like what my lifestyle would be because I had dreamed of like running this online business for a while and all of a sudden I was doing it and realizing like what would need to be different about my life if that's what I was, you know, solely doing cuz I'm still running the brick and mortar and doing online stuff right now. But if I ever were to transition to just do the online piece, I knew what that lifestyle would look like, you know, being kind of running everything virtually, you know, with your staff and with your programs and trying to, you know, the marketing and every all all aspects of it, I guess I would say,

Yong Pratt 10:20
Yeah, I love it that you, you already kind of had the inkling you kind of knew that you wanted to eventually maybe get there someday and do everything virtual. So now you have the opportunity to do that, do you think you'll there'll be a point in your business life that that's how you'll run business exclusively.

Erin Cooney 10:39
So what I realized for myself is that I do want the online piece, but I don't want it to be a dance studio. Um, so that was really good to know, right? Like, it was my opportunity to experience what having an online business would be if the programming that I'm offering is a dance studio. And I realize that's not what I wanted to do. I was very busy at that time, you know, like taking advice that I had learned from business mentors for online businesses, as far as building a portal out and batching videos like I was in, I was in the dance studio, myself. Recording myself do all of these dances, and that was like, and then I hired a virtual assistant. And that that was kind of like some of the transitions I did to go online. I also scaled back the amount of space that I was actually leasing during that time, because I was like, I'm not going to need it. So we scaled back. So now when we're jumping back into, we're almost fully in person, again, we still have one online class happening, I have less space. So I mean, like it's a transition moving back in and seeing seeing what's going to happen. So I've made a lot of changes with that as well that I could dive into but, but that's kind of more of those COVID changes that morphed where I'm going next,

Yong Pratt 11:54
When we make a pivot in our businesses, there's a lot that happens internally, because we have our identities sort of wrapped up in. I'm a dance school owner, I'm of this, I'm of this, I'm in this. And we don't always separate ourselves, our personal being from our businesses. So when things shift, I know I experienced a lot of inner turmoil, there was a lot of stress, a lot of anxiety, a lot of overwhelm, because I just didn't know what was going on. Because there were too many opportunities, essentially, right, too many opportunities. It's cool that you have been able to shift and adjust to this because I think that's a normal part of business. But we never talk about making pivots and making your shifts, it's all about, you know, staying the course do one thing until you're successful. For most of us, though, doing one thing for our entire lives, I would say it's almost impossible because we're multifaceted. We're multi-passionate. So let's talk about so you have your your Irish Dance School, which which now you're transitioning back to in person, you still have that one class hanging on virtually, you have your your coaching business for other Irish business owners. And now you take another little pivot because you're called to go a different way. So let's talk about this pivot what it is, you know, kind of why you think it creeped into your life and what you love about it.

Erin Cooney 13:12
Honestly, like, if I'm super honest, like seeing myself on video, so much moving into the online world. I was like, shocked, like I was noticing how much I was aging. I was noticing, you know what I was wearing in the videos that my energy level was like how I looked, and I just was kind of like, shocked. It's like, I woke up and I was like, wow, I have not been focused on, you know, myself, like, how I look in my health and all of those things very much in the last 10 years, it was all about my business or my kids. And that was kind of an internal shift happening. And I actually, you know, made then I just made this decision that I'm going to lose 50 pounds. And I'm going to do it in 18 months. And I and I sent a text to my husband and said, This is what I'm doing. And I had no idea how I was gonna do it because I didn't even know how to lose one pound. And I just I don't know, it just it's almost like it came out of nowhere. But there was this internal thing that kind of happened with me.

Yong Pratt 14:17
And I love the fact that you were conscientious when you were seeing yourself on video. And you just noticed something in yourself and you made this decision to go on this weight loss journey. Can you give us a little sneak peeks? I'm curious too about about this journey of yours and how Yeah, what this coaching program looks like and the facets you're going to bring in that you have found work for yourself.

Erin Cooney 14:38
Yeah, and it's, I think a part of it too is I mean how my brain works is I'm I'm just very simple and I'm more of a framework person than I am a step-by-step person. So if you give me a recipe to cook something, I can't do it. So that's definitely my weak weakness. Um, so my strength though, is kind of seeing and frameworks. So for me, I was like, I was able to kind of build a framework around people customizing this weight loss journey on their, on their own, and then like, and then looking at it to see what changes could be made. But it's all like it's, it's educating them while they decide on their own changes that they think will work in their life. So the step-by-step, exact, you know, amounts of food and meals thing doesn't work for me. And it's because I'm just not a step by step person I like to, I like to create stuff instead of valo programs. So like, I was able to kind of create a framework for myself that it's just not complicated. And I was just like, I really think this could work for people. But I do think it will be a mindset, a mindset shift for a lot of people who are used to buying programs that are like, this is what you eat at, you know, for breakfast is what you eat for lunch. And this is what you eat for dinner. Or like I bought somebody those programs are like, these are the recipes you need to build it to buy. And I'm like, I don't even know what that food is. And it sounds like it's gonna be like two hours at the grocery store for me to even figure out like, it just was like too much for me.

Erin Cooney 16:11
And I just felt like when this happened, and I actually lost the weight, like I lost 50 pounds in 18 months. And I was just like, wow, after a while after people started asking me I kind of felt like this secret that I loved having. But after started, people started asking me I was like, Erin, like, you just need to share this. Like, it just felt like I like I knew this, like amazing thing that people are struggling with. And I remember list, you know how painful it was for me to feel like I was, you know, it just was it was painful for me to feel like I did love myself and I was doing all I can could to eat healthy. But I had this frame that looked different from who I really was. And I felt like I was being perceived differently. Because of that it really truly was doing all I could to be healthy and to be that example to like my dancers. And I really, and now it's like people assume I'm healthy. Because I think like when they see me, they have more of an assumption that I'm healthy. Whereas before, I didn't feel like that was really the vibe I was feeling from people. So anyway, that's kind of how I've done it as I just have a framework that I'm working with people and it's it's kind of customized to what's going to work for their life. So,

Yong Pratt 17:31
So good. And I love that you use the word simple. And you talk about frameworks, because I feel the same way too, because I've gone into so many programs and tried to follow them step-by-step. Whether it's business or whether it's weight loss, and they just don't work. Because Yeah, my mind doesn't work like that either. I want the big picture. I want to be able to make choices that are going to work for me. So I love that you're honoring that part about people because everyone is different. Everyone who signs up to work with you has a different goal has a different journey has lived a different experience. So to be able to honor that in them. I think that's that really is such a missing piece in this particular industry these days. So I applaud you for that as well. And I'm curious to know, do you think that you'll ever have a podcast to share some of these frameworks to attract more of the right people for this particular arm of your business?

Erin Cooney 18:21
Yeah, you know, I've been thinking about that. And I haven't made complete decisions on that, because I'm running my first program right now. And the people that have enrolled are from the brick and mortar and the online piece. So it's very interesting, because I have a very similar demographic, which are, you know, a lot of moms or kind of middle aged women. So you know, women around age 40 or 50. And, and so it's been really neat that I kind of launched it and just told those groups of people that already are in my life, and that I was doing it. And so yeah, so now I'm kind of like, okay, you know, that was great to tap into that, to let them know that I'm doing that. But I'm not going to be marketing this to both of those groups forever. Like I do need to figure out a way where I'm going to be marketing this. And I do want with this first group, I want to make sure that I'm getting amazing results at them. And that there's a place that I can share those results that people will want to see those results. Because I'm sure that there are people that would like to see how this first group grows and like hear from the testimonials from these women to see if it would be a good fit for them. So yeah, so I'm still figuring that out.

Yong Pratt 19:32
So who knows? Maybe in the future, there'll be another podcast because I am such a big believer in podcasts and with the shift lately in marketing, and there's so much focus on audio. And with platforms like Facebook, they're going to allow podcasters like us to actually let people listen to their shows in the actual app itself without them having to go anywhere else. That's a really big shift and a really good place to be because with things like clubs I was in green room and all these audio only platforms. People are loving this because it's portable. You can listen to it. You know, when you're doing the laundry, you're like doing all the mom things, right? I listen to a ton of podcasts when I'm doing things around the house, because I want to learn. I want you to be able to get better myself. And so I turn, I tune into a lot of podcast during that time. So yeah, and I think, also, because this particular new arm of your business is is a subject that lots of people want to learn about lots of people are frustrated with. So I think it would be cool to have, you know, to be able to have them have you in their back pocket. I just think that's a really cool place to be. And I want to pivot a little bit and talk about your current podcast and how he was featured. And I know, I kind of led with that story. And we kind of got

Erin Cooney 20:47
Yes,

Yong Pratt 20:48
on a little tangent. But I do want to talk about the reason you started your podcast and sort of what the podcasting world has opened up for your business.

Erin Cooney 20:58
Yeah. So the reason I opened or started the podcast was because I was doing business coaching online. And I knew other business coaches who were doing podcasts as part of kind of, they're warming up their audience, getting people you know, around the globe to kind of know about them. And so just as a marketing arm of the business to kind of indicate what kind of offers I had coming up because I was doing one on one coaching and I was doing mastermind groups. Those are kind of my main two offers.

Erin Cooney 21:32
So I started the podcast and did your program over the weekend I remember saying like, I have to do this in a weekend, or I will be too scared to actually launch it. So it was perfect to just like, dive right in. And, um, I was doing solo episodes to start with, and then I completely, I mean, I completely dropped off, which was is not your advice. Your advice is your right to do it consistently. That's definitely been my struggle, um, and eventually kind of relaunched it after COVID because I had a part-time virtual assistant that I had hired during that transition of my brick and mortar to being fully online.

Erin Cooney 22:10
Once my brick and mortar went back in person, for the most part, I hired a full time virtual assistant. And then I really kind of relaunched the podcast by doing interviews and my full time virtual assistant was able to do all the behind the scenes for it. So it really worked in my lifestyle that I was able to consistently do this podcast as like, you know, so I did this interview series, when I did the interview series, that's when it kind of got more publicity, because more people got involved and interested and, and really tapped into kind of a bigger purpose for me, and not just the business is just that I wanted to influence the Irish dance community on a bigger level.

Erin Cooney 22:52
And a lot of the Irish dance publicity out there is all around competition, I have currently dropped the competitive piece of my program, and transitioned it to another teacher who can do that program. for them. I'm not saying it's a negative thing. It's just a programming that I don't want to offer. But I feel like there's so much more to offer the Irish dance community, apart from competition. So it meant the world to me that they did this feature. And they're putting my podcast on their YouTube channel. And they specifically want the interviews and I love all the interview. Because they're all of these, for the most part, I've been interviewing moms who are running these Irish dance schools. And they don't have a ton of publicity a lot of times because they aren't the big competitive names in the industry. But they have these incredible stories that you know, even Irish dancers were young, like by listening or watching these things, to see what the possibilities would be to keep Irish dance in your life if your goal and dream is to be a mom, which was my goal, like I wanted to teach Irish dance and be a mom it and and that that's a total viable thing for them to want in their life. And that these there are these amazing women doing that. It's just that there's not a lot of publicity around that. The big publicity around the world champions and the big schools competitive school. So I just loved that I was kind of almost to bring hometown news to like this worldwide, then, you know, scene.

Yong Pratt 24:19
Oh, my gosh, so good. And I think when people think about starting a podcast, they wonder, you know, is it going to help people because they have a passion. There's always a reason why they want to start it. But they're not always able to, you know, look forward far enough to see the ripple effect because now you're taking your platform, letting other people come onto your platform, elevating their voices amplifying that and in doing so you're able to be able, you're able to elevate the whole world I wish dance to a new level.

Yong Pratt 24:48
So for all of you listening out there, if there is something you want to share, if there was a passion project, that there's something that's really weighing on you, and you're just not sure how to share it. A podcast could definitely be a great way to do that because you're able to touch lives that you would normally not touch. That's the power of podcasting is that it's not just about us as podcast hosts, it is about all the people that we get to interact with all of the people that whose lives change, because now they have someone, they can listen to someone to connect with. So what has podcasting? How has it changed the way that people perceive you and your business?

Erin Cooney 25:30
Well, I think I think one thing for me is just going into the podcasting, like host and seeing the different countries that people are listening. I mean, it just like it for me, and just myself to know that there's all of these people worldwide, actually, listening to the podcast is just huge, you know, for me, just feeling like I am impacting people worldwide. But then also, I just felt like with the publicity piece there, it just offered a lot of credibility to me, whenever I was speaking, when I started doing the interviews, specifically, I felt like because it was a podcast, that it made a bigger deal to people being interviewed. That there was a credibility piece there that, oh, if this interview is for the podcast, like that's a big deal. And so I love that and make it is a big deal. And you can make it a bigger deal. Because it is on the podcast. So and because I can show what kind of reach the podcast has. And so that was another thing that was really cool in the article that they did and Irish dancing magazine, is I gave them my virtual assistant created this infographic that showed all the different countries countries have listeners and where, where people were listening from the podcast from and so I just loved that, that piece of it that you have that data to work with as well.

Erin Cooney 26:52
Again, with the international magazine, I said, like you're I'm reaching a brand new audience of teenagers, which is also like what was so exciting for me because it was actually one of my Irish dancers who notified me that this article is in the magazine and just knowing that, like our stories are now being shared, and these teenagers have access to it. It's just like a whole new level of impact, too.

Yong Pratt 27:12
Yeah. How good is that? I mean, this is the legacy. You get to create this legacy. So that you know, even at years after you're gone, that the world Irish dance is still relevant. People can access it from wherever they are in the world, if they're in a metro city, or if they are in the smallest of small towns, your words and the people you wrote onto your podcast are there for them to learn from and to listen to for years to come. So before we wrap up there, I want to make sure people can connect with you if they want to learn more about your podcast, your weight loss program, your brick and mortar, where's the best place for them to find you?

Erin Cooney 27:48
Yeah, well, I've been figuring that out loud. I am. My website right now is www.ErinCooney.biz. So spelling, my name is e-r-i-n-c-o-n-e-y dot biz, though, I'm going to be adding the weight loss for our weight loss program portion to that on my website very, very soon. And then www.IrishDanceBusinessOwners.com is kind of where people opt in to be part of our Facebook group, which is where else all of the community happens for that. And then the Irish Dance Business Owners Podcast as well.

Yong Pratt 28:17
So good. And I will make sure I put all those links in today's podcast show notes so that everyone listening can just click from their app and and connect with you because you're such an example of this this power of podcasting. So Erin, I want to thank you from the bottom of my heart, for sharing your story for listening to that inner voice that has guided you to all these incredible places, and for really just being an example of what one idea can turn into.

Erin Cooney 28:46
Thank you so much.

Erin Cooney 28:47
I really hope that Erin's story of starting her podcast and the ripple effects of what she has created, from her podcasts alone to reach more people to leave a legacy. I hope that's resonated with you because I know this about you. There is a mission, a passion burning inside of you bubbling up, ready to be shared with the world. And if that is the case, I would love to invite you to create your own podcast. I have an amazing two day class coming up with a really good friend of mine who happens to be a Facebook ads Ninja, Tammy Pereira. We are going to be hosting a two day event in August, where not only are you going to learn to launch your podcast. You're also going to learn how to build an engaged audience using her strategy of Facebook ads. If you would love to join us in this class, I would invite you to reach out to me on social you can DM me over on Instagram, or you can message me on Facebook. Of course you can always come over to today's show notes as well at my website, www.YongPratt.com. Reach out to me right there. And I'd love to get you enrolled in this class because it's going to be a game changer. It's going to help you reach more of the people you want to reach with your message, and then be able to literally put fuel on the fire and amplify the growth of your very own podcast because you're going to learn how to leverage Facebook ads as well. Okay, my friends. With all that being said, go out there today and Amplify Your Awesome™! Cheers.

Erin Cooney 30:33
Thanks for tuning in, do the Amplify Your Awesome™ podcast. Let's continue this conversation inside my Facebook community, the Arena of Awesome while it's still free and open to new members. Come share your biggest takeaways and ahas, plus, every week inside the arena, you'll get access to me and I may even share content I don't share anywhere else. Until next time, my friend, go out there today and Amplify Your Awesome™!

SHOWNOTES

0:00 If you've ever thought about starting your own podcast, but weren't sure if it would actually help your business, you'll want to pay particular attention to today's interview. Erin Cooney is joining us today to share insights into her podcast, and how her podcast got her featured in an international magazine.

1:05 About today’s guest, Erin Cooney

2:00 How Yong and Erin first connected. Yong’s Podcast in a Weekend™ Class and how it helped Erin launch her own podcast which has now been featured in an international magazine.

2:32 From dance, gymnastics, and movement to music and Irish Dance

2:56 Erin’s path to learning Irish Dance from her small farm-town and how the popularity of River Dance led her to teaching.

5:16 How Erin’s dream of being a mom and Irish Dancing led to opening up her own school, Rinca Nua.

8:22 The effects and aftermath of COVID on Erin’s Brick and Mortar Irish Dance School

10:39 Will there ever be a point when Erin will run her business exclusively online?

“I realized that I do want the online piece, but I don't want it to be a dance studio.”

13:12 How seeing herself on video led Erin to focus on her own health and weight loss journey and the declaration she made to her husband that put things into motion.

14:38 Focusing on simplicity and frameworks versus step-by-step actions helped Erin shape her new weight loss program.

16:11 How people’s perceptions changed once Erin lost 50+ pounds.

18:21 Will there be a second podcast in Erin’s future?

20:48 Why Erin started her podcast, Irish Dance Business Owners, and how it led to Erin being featured in an international magazine

21:32 Erin’s Podcast in a Weekend Experience and the advice she ignored

22:10 How a Virtual Assistant helped Erin with podcasting consistency and the bigger purpose for her podcast

22:52 How Erin’s podcast is shifting the focus in Irish Dance from competition to conversations with business owners, building a legacy for future generations.

24:19 Elevating Irish Dance to a New level through her podcast

24:48 The REAL power of podcasting according to Yong

25:30 How podcast has changed the way people perceive Erin and her business

26:52 Reaching new audiences with her podcast

27:48 Connect with Erin at www.yongpratt.com/345

http://www.erincooney.biz/

www.IrishDanceBusinessOwners.com

Irish Dance Business Owners Podcast

28:47 Ready to start your own podcast and its possibilities for YOUR business? Save your seat the Podcast LaunchpAD - a Live Learning Experience led by me and Facebook Ads Ninja Tammy Pereira.

 

COMING UP NEXT WEEK: 

 

[Tuesday] The Audio + Ads Trends You Need to Know in Facebook Land Part 2 with expert guest, Tammy Pereira

 

[Thursday] Creating Content Mindfullyand in Alignment with Your Energy and Values with expert guest, Marisa Raymond

 

———————-

 

Introducing the Podcast Launchpad

 

Launch your podcast and leverage your audio content with ads…in just 2 days inside the brand new Live Learning Experience, Podcast Launchpad with Yong Pratt and Tammy Pereira.

 

Coming your way, August 10-11, 2021.

 

 


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Yong Pratt - Erin Cooney - Amplify Your Awesome™
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