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Content, content repurposing, and your business

Content, content repurposing, and your business

Listen to the Audio Podcast HERE

If you spent millions of dollars to run an ad during the Superbowl, would you share that ad only once?

 

Heck no!

 

You’d use that puppy again. And again, And again to get your money’s worth. 

 

Sadly, most business owners I see online and that we work with, are putting in countless hours creating more and more content only to forget about what they’ve already created.

 

Every day, they’re burying their awesome content in what I call your Content Graveyard™…

The Content Graveyard™ - Yong Pratt - Amplify Your Awesome™

BIG SHOUTOUT to my youngest that created this awesome graphic of the Content Graveyard™

 

Today on this live recording of episode 284 of the Amplify Your Awesome™ Podcast, we’re going to dive into:

  • What content repurposing really is
  • Why [content repurposing] it’s VITAL for your business, and at the end,
  • I’m going to share how you can get my help to stop burying your content in your Content Graveyard.

 

Hey there and welcome! I’m your host, Yong Pratt, AKA as Dr. Content because

 

I help business owners cure what ails their content.

 

Let’s start off this episode with some vocabulary just so that we’re all on the same page. Here are 2 words that you’ll hear in the episode.

 

  1. Content – Content is the information and communication you create in your business. It could be in the form of text such as a blog, a book, or social media posts. Or it could be video, audio, or even graphic content. Here at Amplify Your awesome™, we believe that content is important for 3 reasons.

 

    1. To help people get to know, like, and trust you.
    2. To Attract the right people while repelling those that aren’t a good fit.
    3. To demonstrate the transformation YOU provide in your business whether you’re product or service-based.to help others get to know, like, and trust you.
  1. Repurposing or content repurposing simply means taking a single piece of content and using it in multiple ways and offering it in multiple mediums.

 

Think: Reduce – Reuse – Recycle when it comes to your content

 

  1. By repurposing your content, you can REDUCE the amount of new content you have to create.
  2. You can REUSE your content in many different ways
  3. And you can RECYCLE the same exact content when it’s done strategically.

 

And the best part of content repurposing is that so much of it can be automated when you know the right tools to use. 

 

Stick around to the end and I’ll share more about this tool and how I can help you get started with content repurposing…

 

Now that we’re all on the same page, I’m gonna come out and make a statement you may not like or want to here. 

 

Ready?

 

If you’re creating content and you’re not repurposing it, you’re absolutely wasting your time….

 

I’m gonna say that again.

 

If you’re not repurposing your content, you’re wasting your valuable time and money creating it and you’re amassing a HUGE Content Graveyard™.

 

For most business owners, content creation looks like this. It’s a process I call the Content Death Spiral™.

 

At the top of the spiral is your brand new, shiny content. You’re so proud of what you’ve created. You shout from the rooftops about it and you share it like crazy.

 

Then a little time goes by… 

 

It could be a week, a couple of weeks, even a month. Then your content starts to descend down the spiral until it reaches the very bottom when it gets buried in your Content Graveyard™.

 

Sending content to your graveyard isn’t always an intentional decision and it isn’t inevitable when you commit to repurposing your content.

 

When you repurpose, you’re committing to getting the very most out of every piece of content you create.

 

If you’re anything like most business owners I work with privately and in my classes, you’re probably only scratching the surface of what your content can do for you.

 

That’s right. 

 

I said what your content can DO for you.

 

Let’s make a declaration together, shall we?

 

Place your hands over your heart and repeat after me….

 

My content deserves so much more!

 

Let’s repeat that…

 

My content deserves so much more!!!

 

Take this mantra and own it.

 

Next time you sit down to create a piece of content, think about what else your content could become and the possibilities are really endless…

 

Ask yourself.

 

  • Could my blogs or series of blogs become a book? That’s exactly how I created my first book.

 

  • Could my videos become audios a podcast? That’s exactly what I’ll do with this video.

 

  • Could my podcast audios become videos? When you visit my YouTube channel, you’ll see my audio podcasts as wave videos – you know those videos that have still images with an oscillating graphic that moves up and down indicating sound? Check out the waveform video for this week’s podcast episode below. 

 

 

At this stage in my business, I don’t create content unless I know at least a dozen different ways, usually more, that I can repurpose that content.

 

How would your business look if every single piece of content you created got repurposed?

 

  • Would it free up time for you to do more of what you loved?

 

  • Would it save you money by allowing you to serve with more clients instead of always needing to create content?

 

  • Would it alleviate the stress and anxiety about what to post on social media every day?

 

If you answered YES to any of those questions, I have an invitation for you.

 

I get asked all the time what tools I use for content repurposing, how to get started, and how to automate the process. 

 

And because it’s summer and I know you have important family bonding time to focus on rather than creating endless amounts of content day in and day out, here’s what I’ve created for you.

 

The Content Repurposing Quick Start Workshop.

 

In this brand new 90 minute hands-on, do the work side-by-side workshop, you’ll literally walk away with at least one piece of video or audio content you already have repurposed into something new. Save your seat now.

 

I’m going to walk you through how to set up my favorite repurpose automation tool, repurpose.io, so that the video and audio content that’s currently in your Content Graveyard sees the light of day again.

 

How’s that for awesome???

 

When I work one on one clients, they pay me anywhere from $300 and up to have me help them set up their repurposing system or to help them co-create a repurposing strategy that works for their business.

 

Content repurposing isn’t one-size-fits-all. Content repurposing needs to support your business and its goals, not create more work for you.

 

In the Content Repurposing Quickstart Workshop, you’ll get access to me for 90 minutes, you’ll set up repurpose.io to turn your current video or audio content into more awesomeness that you can immediately share one social or anywhere else you want.

 

And you can save for your seat for the workshop for only $27….

 

I know, I know. It’s a total steal! My mentors and biz besties told me that $27 is way to low for the value I’m offering to you.

 

Here’s the deal. 

 

I want to see your business success and I want to see you Amplify Your Awesome™ in a time when so many businesses are closing their doors.

 

  • It’s time to breathe new life into your content.

 

  • It’s time to resurrect pieces from your content graveyard.

 

  • It’s time to get started repurposing your content today with the Content Repurposing Quickstart Workshop where you can get my help to repurpose and automate the content you already have
  • It’s time for MORE people to see your awesome content and see the value and transformation YOU provide!

 

If you’re ready to quickstart your content repurposing for only $27, just pop in the word ME under this video and I’ll reach out to your personally. The live workshop will be on Monday 7-20-2020at [11:11] AM PST. 

 

I look forward to working with each of you to magically turn every single piece of content you create going forward PLUS resurrect what’s currently in your Content Graveyard™ by learning to Repurpose it…all for the less than the cost of a couple of fancy coffees and a few treats.

 

Save your seat now and Quickstart YOUR Content Repurposing

 

Thank you for tuning into this live recording of episode 284 of the Amplify Your Awesome and I’m Yong Pratt

 

Listen to the Audio Podcast HERE

 

If you’re not doing *this* with your content, you’re wasting your time

If you’re not doing *this* with your content, you’re wasting your time

Are you getting the very most out of every piece of content you create?

If you’re anything like most business owners I work with privately and in my classes, you’re probably only scratching the surface of what your content can do for you.

That’s right. 

I said what your content can DO for you.

Here at Amplify Your Awesome™, we believe that content serves 3 main purposes in your business


  1. To help people get to know, like, and trust you.

  2. To Attract the right people while repelling those that aren’t a good fit.

  3. To demonstrate the transformation YOU provide in your business whether you’re product or service-based.



And the best pieces of content, no matter if it’s video, audio, text, and to some extent graphics, are delivered using stories along with a proven formula.


I shared a 7-step live video formula last week that you can literally use to create ANY type of content. You can get access to the formula along with the entire Super 7 Live Streaming Video Challenge that I hosted last week inside of our brand new community, Creators Landing. All you have to do is click on the image below to request access now while the community is still free and open to new members.

Creators Landing a Community of Amplify Your Awesome™

Join fellow content creators inside our brand new community, Creators Landing.


And if you want more insights into using stories, be sure to take a listen to Episode 274, The Power of Story. 

Now let me ask you this…

Once you’ve created that awesome content, what will you do with it?



Will you share it once? Maybe twice or even a half dozen times?

Be honest.

For most business owners, they’ll share their awesome content a couple of times and then move on to creating another piece and another and another with no end in sight.

Before you know it, you amass an entire Content Graveyard™.

The Content Graveyard™ - Yong Pratt - Amplify Your Awesome™

You know…the place where your amazing content goes to never see the light of day again.

BIG SHOUTOUT to my youngest that created this awesome graphic of the Content Graveyard™

 

I’m here to tell you that your awesome content deserves SO.MUCH.MORE!



What if instead of sending your awesomeness to your Content Graveyard™, you were able to breathe some NEW life into it?

What if you could magically turn every single piece of content you create going forward PLUS resurrect what’s currently in your Content Graveyard™ by learning to Repurpose it?

If repurposing content is new to you, it simply means taking a single piece of content and using it in multiple ways and offering it in multiple mediums.



Think: Reduce – Reuse – Recycle.



By repurposing your content, you can REDUCE the amount of new content you have to create.

You can REUSE your content in many different ways and you can even automate a large portion of it.

And you can RECYCLE the same exact content when it’s done strategically.

How does repurposing your content sound to you now?

If the idea of repurposing content sounds as exciting to you as it does to me (I literally geek out on this stuff 🤣), I’m hosting a special live workshop on Wednesday, July 1st at 11 AM PST.

I’ll be going live on Thursday at [11:11] AM PST to share all the details about the workshop and how you can save your seat for a fraction of what you’d pay for a 1:1 session with me.

On Thursday’s live lesson with Yong, AKA Dr. Content, you’ll discover:

1. Why you might be wasting your time creating content

2. What content repurposing actually is and why it’s vital for your business and you may not like the answer…

3. How you can get started with content repurposing with a little help from Yong

 

Why Content Repurposing is VITAL to your business - Amplify Your Awesome™ - Yong Pratt

Just click on this image above when it’s time or head straight over to Facebook.

Until then, grab the live video formula that you can use to create any piece of content inside of Creators Landing.

And take a listen to the Power of Story NOW.

Do me a favor? 

Tell me 👇 what excites you most about repurposing your content.

Cheers to repurposing!

Yong

5 Must Listen Audiobooks

5 Must Listen Audiobooks

[0:00] Have you ever had an experience where you listen to a book, or maybe you read a book and you had an instant moment of clarity?

 

[0:09] An Aha? An insight that you couldn’t quite grasp up until that moment in time, and all of a sudden, there it was spoken aloud or typed on a page? Well, today I’m going to share with you five must-read or must-listen books that have delivered a ton of moments, just like the ones I shared.

 

[0:49] Discover how Yong likes to geek out  😉

 

[1:05] How Yong has come full-circle with audiobooks

 

[1:24] Audiobooks have literally become my go-to resource for learning, relaxing, and even getting into the right headspace, especially on days when taking action feels really hard.

 

[1:42] Jim Rohn said, “For things to change, you must change. For things to get better, you have to get better. For things to improve, you have to improve. When you grow, everything in your life grows with you.”

 

[2:10] Let’s talk about 5 books that have helped Yong show up and helps her work smarter, not harder

 

[2:52] The backstory on how Yong came to find book #1 about Human Design

 

[4:05] What Human Design really is

 

[4:57] Book #1 by Karen Flaherty.

 

[6:25] Book #2 by Kate Northrop

 

[8:33] Book # 3 by Gay Hendricks

 

[12:37] Book #4 by Dean Graziosi

 

[15:52] Book number five, also by Dean Graziosi

 

[18:22] [Recap]

 

[19:18] Let’s continue the conversation at http://www.YongPratt.com/283 and share which book you’ll listen to (or read first), your biggest a-has, and take-aways

 

[19:47] Yong’s big (and scary) public declaration and commitment to you

 

[20:58] Come over and share your audiobook recommendations at   http://www.YongPratt.com/283.

 

 

 


Quotes & Images to Share

 

How will you use your voice for change?

How will you use your voice for change?

Right now, more than ever, it’s vital that we’re using our voices as business owners to show up and stand up for the positive changes we wish to see.

If you’re feeling called to speak up right now and aren’t sure how to get started or the best way to share, join me inside of this week’s challenge, The Super 7 Live Video Challenge.

By the end of the week, you’ll be able to confidently and consistently use your voice on video for good.

See the comments for where you can join the challenge as my gift to you.

Using your voice for change

Using your voice for change

Ready to use the power of your voice and video to create positive change?

 

Have you ever been afraid of something and didn’t do it?

 

How did that feel? 

 

At some point in all our lives, we’ve all experienced fear and we’ve let it stop up from:

 

  • Moving forward.
  • Taking action.
  • Speaking up.

 

Today on episode 282, we’re diving into getting past our fears by using the power of our voices and video.

 

Welcome to episode 282 of the Amplify Your Awesome™ podcast.

 

I’m your host Yong Pratt and this week we’re taking a bit of a departure from our regular topics like content creation and repurposing to dive into something that’s been on my mind and in my heart and probably yours as well.

 

Let’s dive in…

 

I’ll be the first to admit that I don’t normally watch the news because it tends to make me anxious and often puts me in a state of fear and a lack mindset.

 

When I began seeing some very heated posts in my social feeds, I went to investigate. 

 

When I did. I was mortified. I was angry. I was sad. I let the fear of what I knew I needed to say out loud to all of you creep in. 

 

Total transparency…I hesitated whether or not to even RECORD THIS PODCAST EPISODE. 

 

Do I continue releasing the episodes I had already planned on releasing?  

 

OR

 

Do I want to open up and have a conversation about hard things and the injustices that have risen to the surface?

 

I’m choosing the latter and I hope that’s okay with you. 

 

Before we dive into the deep conversation, I want to give you a little backstory that’s been stirred up and has risen to the surface as of late.

 

Some of you may know this about me. Others may not…

 

Yong’s Backstory

 

I grew up in a small town in Northeastern Nevada, just down the hill from where I live now. That fact in and of itself is totally unremarkable. 

 

What made a mark on me during childhood was the dynamic of being raised by bi-racial parents in a predominantly Caucasian town. My dad is caucasian and my mom Korean. There was a smattering of Hispanic families in town along with those of Basque and Italian heritage. 

 

For years, my brother and I were the only Asian kids at our elementary schools. My brother, who was dark-skinned with black hair and brown eyes, was often passed off as being maybe Hispanic. He was fiercely confident and the life of the party and was always surrounded by friends. 

 

I, on the other hand, was a fair-skinned, red-haired, freckled-faced kid with a weird name that rhymes with some rather unpleasant words that kids on the playground would often chant. 

 

Looking back, I see a kid with very little self-confidence and because of that, I was extremely shy – never wanting to get called on in class, never wanting to stand out and be remarkable in any way because I looked so different. This was in stark contrast to my desire to figure things out in my own way but heaven forbid I break a rule.

 

I remember hearing people ask if I was adopted, especially when I was with my mom because other than maybe the shape of our eyes and faces, we looked nothing alike to most people.

 

I remember the way some people looked at and treated my mom. Today we call it racism. Back then, no one thought differently of it, at least where we lived.

 

I remember just being embarrassed to be Asian because it made me different. 

 

And when I went back to Korea at the age of 9, I stood out like a sore thumb. So much so, in fact that everywhere we went, strangers would literally surround me and reach out their hands to touch me. They’d pinch my cheeks. They’d rub my skin because it was so white. They’d stroke my hair. 

 

The worst part is that they thought it was okay to treat me like an object – like a doll on display because I looked different from them. 

 

Even as an oddity, my life was never in danger because of the color of my skin, like so many are today.

 

So as the events over the past few weeks have unfolded, it’s brought back these stories and the realities of race in our country.

 

Dealing with hard topics

 

As I so often do when faced with a situation or event that comes with big emotions, especially those that cause me to question my own beliefs, I tend to retreat inwardly and objectively observe the world around me in order to process. 

 

To some, me not showing up and voicing concern or anger or sadness may look like I’m standing on the sidelines doing nothing. Like I’m letting the fear of speaking up stop me from using my voice for good, for change.

 

That’s not the reality at all.

 

I’ve come to learn that as an Emotional Projector according to my Human Design, part of my strategy when it comes to making decisions [like the decision to create this email] is the necessity of riding out my emotional waves – experiencing all the highs and lows. 

 

And holy cow, have there been some low lows lately in the face of the terrible injustices that have befallen our world. Riding this emotional wave brings me the clarity I need before speaking or acting. 

 

Now that I’ve gained some clarity, have really looked into my beliefs, and have started hard conversations with my girls, here’s what I know with certainty.

 

  • It’s time to examine or reexamine our own beliefs
  • It’s time to have more hard conversations
     
  • It’s time to think about what the future will look like if we do nothing or don’t say anything
  • It’s time to think about what the future COULD look like if we DO take a stand
  • It’s time to stand up and speak up, my friend.
  • It’s time to be part of the positive changes that are so desperately needed in our world, especially in the US right now.

 

How?

 

By using the power of our voices to bring about the changes we wish to see in our world. 

 

And one of THE best ways to share your voice is with video – especially live video because it’s real, it’s raw, and it’s unedited. 

 

So, my friends, I have an invitation for you.

 

If you’re ready to be a voice for change, I invite you to join me inside my Super 7 Live Video Challenge that kicks off on Wednesday, June 10.

 

And because I know so many of you want to find a way to use your voice, I want to GIFT you this challenge. All you have to do is request to join our new community, Creators Landing.

 

It’s a challenge I’ve sold for $77 and includes a simple framework to make the most impact with your voice on video. 

 

It’s a framework that’s taken me from being scared of pressing record to now loving the medium. 

 

It’s a framework that’s cost me literally tens of thousands of dollars and over a decade to create and I want to gift it to you because I believe in you. 

 

I believe in your business and your message.

 

I believe in the power of your voice to create positive changes in this world.

 

And just think about the momentum, not to mention the compound effect we could create by uniting our voices for good.

 

If you’re ready to use your voice for change, request access to Creators Landing and get the challenge as Yong’s gift. s

 

For 7 days, we’ll dive into the whys and hows of live video and a single week, you’ll have all everything you need to show up confidently and consistently on video and be a voice for change.

 

Video is powerful.

 

Your voice is even more powerful and it’s absolutely time to use it to create the positive changes you wish to see in our world. 

 

Cheers to using your voice and video!

 

See you inside the challenge as Yong’s gift to you.

 

Yong

 


Quotes & Images for Sharing

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